PADI IDC in Bulgaria – 2017

BUL

Търсите ли кариера в дайвинга? Искате ли да станете PADI Assistant Instructor или PADI Open Water Scuba Instuctor? Ако отговорът е ДА, то не пропускайте да се запишете на курса  PADI Assistant Instructor или програмата IDC (Instructor Development Course).  Тази година, през Август в България под ръководството на Курс Директор Стефан Марков ще се проведе пълен IDC.

https://www.facebook.com/events/225503557926012/

В програмата на курса са включени:

16-17 Август – IDC Подготвителен курс

18-26 Август – Instructor Development Course (IDC): Курсът дава ясно определение на целите на обучението и философията на PADI и се състои от два компонента:

  1. Assistant Instructor Course (AI)
  2. Open Water SCUBA Instructor (OWSI)

27-28 Август – Emergency First Response Instructor Course (EFRI): Този курс Ви дава нужните знания и умения да преподавате курсовете EFR Primary Care и Secondary Care(До лекарска помощ).

КОГА: 16 – 28 Август 2017

КЪДЕ: гр. Царево, Бургаска Област

ДОПЪЛНИТЕЛНА ИНФОРМАЦИЯ И ЗАПИСВАНИЯ:

Стефан Марков

Course Director PADI 624668

Stefan_markov@hotmail.com

Mob/Viber: +359 898 670 602                                                                                                                                             

ENG

Are you looking for a career in diving? Want to become a PADI Assistant Instructor or PADI Open Water Scuba Instuctor? If the answer is yes, do not forget to sign for PADI Assistant Instructor course or the program IDC (Instructor Development Course). This year in August in Bulgaria under the guidance of course Director Stefan Markov will hold complete IDC.

https://www.facebook.com/events/225503557926012/

The program of the course includes:

16 17 August –  IDC Preparation Course

18 – 26 August – Instructor Development Course (IDC): The course provides a clear definition of the objectives of education and philosophy of PADI and consists of two components:

  1. Assistant Instructor Course (AI)
  2. Open Water SCUBA Instructor (OWSI)
    27 28 August – Emergency First Response Instructor Course (EFRI): This course gives you the knowledge and skills to teach courses EFR Primary Care and Secondary Care (to a doctor).

WHEN: 16 – August 28, 2017

WHERE: g. Tsarevo, Burgas Province

FOR FURTHER INFORMATION AND BOOKINGS:

Stefan Markov

Course Director PADI 624668

Stefan_markov@hotmail.com

Mob/Viber: +359 898 670 602

Posted in Uncategorized

Project AWARE – Dive against Debris in the Canaries and Switzerland

The 4th of March 2017 – was a great day for Project AWARE in the Canary Islands and Switzerland! Two Key Accounts in my Regions organised on the same day a Project AWARE Dive against Debris with outstanding results!

 

 

Dive against Debris Crew Tenerife

One Project AWARE Dive Against Debris event happened in Tenerife in the Canary Islands and has been organised by the Big Fish Dive Center in Los Cristianos. The other event has been organised by Adventure Sports and the Dive Club Rheindive.ch from Frauenfeld & Eschenz in Switzerland.
Both Events were organised almost similar. The Event from Adventure Sports in Switzerland started the evening before with the orientation for the Project AWARE Dive against Debris course – while the event in Tenerife started in the morning of the 4th of March.

It was amazing to see how passionate the participants were involved to clean the Beach underwater in Playas las vistas In Tenerife and in the “Untersee” in Steckborn. Even more impressive was the amount of rubbish who has been removed from the Atlantic and from the Lake of Constance.

Big Fish Tenerife

Data collected:
Divers collected the following amount in Tenerife;
66 KG 

 

 

 

 

Divecorner Frauenfeld

 

 

Divers collected the following amount in Steckborn;
259 KG 

 

 

A big Thank you goes to the organizers in both Countries. Thank you Michal Motylewski and Sandro Krawinkler!

The world and our environment needs more people like you! You are an inspiration for all of us and I hope that with your example we can make a difference and animate more Dive Centres, Divers and citizens of both regions to protect our beloved environment!

 

 

 

 

Dive against Debris Crew Steckborn

How can you help to protect the ocean?

Dive Against Debris is a global marine debris survey – the only data collection effort of its kind that involves volunteer divers collecting, recording and reporting data on marine debris found on the seafloor. Marine debris is a problem that is often considered ‘out of sight – out of mind.’ By sharing data on the debris we find underwater, we’re able to contribute the underwater perspective. It’s really exciting – divers can have a powerful role to play in helping contribute data to influence marine debris policy.
So how can you get started?

1. Download our Dive Against Debris Survey Toolkit – here you’ll find the survey kit for your divers, including a certificate to award to your volunteers.
2. Add your action to our Event Map. Create your My Ocean profile and add your action to our interactive map for our dive community to see. You can also blog and upload photos or videos in My Ocean.

3
. Promote over social media, through your network and communications – don’t forget to use the following hashtags #ProjectAWARE, #DiveAgainstDebris, #MarineDebris, etc.
4. Report your data. Data is critical. Don’t let your dives go to waste. Make sure you report the data on the litter you found.
5. Share the data with your divers by showing them the Dive Against Debris Map.

 
Project AWARE ® can offer you mesh bags and a banner to advertise your action during the day. Each mesh bag comes with a donation of € 6.00. This way, Project AWARE is able to send you some other promotional materials to use during your action (leaflets, posters, stickers, badges, etc.).
Adopt a Dive Site™ is a campaign where Project AWARE launched last year on Earth Day, which basically is repeated Dive Against Debris surveys in one dive site: Project AWARE requires divers adopting a specific dive site to clean up and report data at least once a month. You can find all information on the website www.projectaware.org and if you are interested, just sign up on the website.

Start your Ocean protection today, sign up with adopt a dive site and take an example of the two Dive Centres in Switzerland and in the Canaries! Together we can make a difference and educate the coming generations!

I still believe in us humans and that we can change the current situation, but the time is ticking… Our beautiful environment is counting on you!
#myOcean #myHope

PADI Elite Instructor Award

Congratulations to the 2016 PADI Elite Instructors!

The Elite Instructor Award started over with a clean slate as of 1 January 2017. So, if you’re a PADI Instructor who is actively training and certifying divers, you can, distinguish yourself by earning the PADI Elite Instructor Award. This program recognizes PADI Instructors for reaching specific milestones based on the number of certifications you issue annually, providing the opportunity to tout your “Elite Instructor” status to student divers, potential customers, prospective employers and your fellow PADI Professionals. Additionally, you’ll get an “Elite Instructor” e-badge for all your electronic communications.

Program Summary  

PADI Instructors who issue 50, 100, 150, 200 or 300 qualifying certifications in a calendar year who have no verified Quality Management violations within 12 months of the date will be presented and recognized with the Elite Instructor Award.

Qualifying certifications: (certifications issued by you which will be included in your tally)

  • Qualifying student diver certifications include Scuba Diver, Open Water Diver, Advanced Open Water Diver, Rescue Diver, Master Scuba Diver, Junior diver certifications and all student diver specialties including distinctive specialties will be weighted on a one-to-one basis.
  • Qualifying professional ratings include Divemaster, Assistant Instructor, Open Water Scuba Instructor, Master Scuba Diver Trainer, IDC Staff Instructor, Emergency First Response Instructor and all Instructor Specialty and Instructor Distinctive Specialty courses (weighted one-to-one).
  • Qualifying Freediver certifications will be weighted on a one-to-one basis and include Basic Freediver, Freediver, Advanced Freediver, Master Freediver, Freediver Instructor, Advanced Freediver Instructor, Master Freediver Instructor and Freediver Instructor Trainer.
  • Emergency First Response Participant courses, ReActivate, Discover Scuba Diving, Bubblemaker, Seal Team, Master Seal Team and Skin Diver will be weighed on a five-to-one basis. For example, five Discover Scuba Diving will be weighted the same as one Open Water Diver certification.
  • Referrals will be weighted on a two-to-one basis.

Additional Information:

  • PADI Instructors achieving “Elite” status will receive an e-badge to include on emails, websites, blogs, and social media pages. All award recipients will also receive a certificate recognizing them for issuing 50, 100, 150, 200 or 300 or more certifications in that given year
  • PADI Pros with a rating of Open Water Scuba Instructor or above will automatically be included in the program and their productivity will be tallied by PADI
  • Certifications issued 1 January through 31 December qualify for the 2017 award program. All certifications must be processed by 15 January 2018
  • The Elite Instructor Award qualifying certifications winners are tallied on an annual basis. Awards will be tallied and the winners will be notified during the first quarter of the following year
  • Instructors associated with a PADI Dive Center or Resort may authorize the business to display their Elite Instructor Award on the business’s digital site pages

Will you be an Elite Instructor?

Visit the My Account tab and use the PIC Processing Report to see how many certifications you have so far this year. Then, if you find you are close to qualifying for an award, celebrate! Or, go for an even higher “Elite” status!  If not, step up your efforts to get the Elite Instructor Award.

For More Information

If you want more information about the Elite Instructor Award program, please take a look at the PADI Elite Instructor Award or contact: customerservices.emea@padi.com or phone +44 (0) 117 300 7234

Posted in Uncategorized

PADI Brings Diving to the World for Its Members

The PADI team is always hard at work spreading the word of diving to encourage more consumers to discover the dive lifestyle through PADI Dive Centers and Resorts. Dedicated public relations and marketing specialists are in constant contact with the media, promoting the life-changing opportunities and adventures diving offers, as well as showcasing just how easy it is to get started. The result? PADI reached more than two billion consumers globally through media outreach and advertising placements during 2016; this exposure has an equivalent media value – the dollar amount the exposure would cost if purchased – exceeding US $7 million.

22Mar17 PADI Media Reach Graphic

“PADI is continuously reaching out to both divers and nondivers, representing diving in the most beneficial way to encourage more people to immerse themselves in this amazing sport,” says Kristin Valette, PADI Worldwide Chief Marketing and Business Development Officer.

The PADI media team is already at it again in 2017, promoting diving opportunities around the globe to grow the dive industry, while sharing the transformational experiences diving offers and creating more environmental advocates to help protect our oceans. Today, prominent media look to PADI as the leading authority in diving, yielding feature article placements in media outlets such as: The New York Times, TravelChannel.com, USAToday.com, cntraveler.com, HuffingtonPost.com, and MensFitness.com. Most recently, PADI secured this coverage on Forbes.com (29,704,584 visitors per month) touting 10 must see dive destinations in 2017.

In addition to ongoing media outreach, the PADI team connects with divers via PADI’s online network, fostering the global dive community united by a shared passion for adventure and love for the oceans. PADI’s social media fan base continues to gain in popularity, currently with more than 1.6 million Facebook fans, 86,400 Twitter followers, 22,500 YouTube subscribers and 470,000 ScubaEarthlings. “Social media buzz is important because word-of-mouth marketing is one of the most effective techniques for influencing people’s behavior,” says Valette. “PADI Divers tend to become PADI ambassadors, and through their experiences others are encouraged to dive in and explore. Their stories represent the heart of diving and we want to help amplify their messages to the world.”

As the PADI team charges forward into 2017, the focus is not only on attracting new divers to the sport, but also in inspiring divers of every level to become advocates for the ocean and its inhabitants, the global scuba community and, ultimately, the future of the planet. It is with this fundamental vision and commitment to not only be best in the world, but also best for the world that PADI remains the leading authority in diver education.

Be Best. Be PADI – The Way the World Learns to Dive®

2Q17 Training Bulletin Live Webinars

The Second Quarter Training Bulletin Live webinars are coming soon. As always, we will be discussing the latest standards changes, providing background information on the updates and insight into how these can be integrated into your training.

Join us live in your chosen language on the dates below. If you miss the live event, registration will ensure that you get a follow up email linking you to the recording.

2nd Quarter:

English 24th April
https://attendee.gotowebinar.com/register/2930584796547312898

Arabic 25th April
https://attendee.gotowebinar.com/register/8078102415043403522

Spanish 26th April
https://attendee.gotowebinar.com/register/4983843597163215618

Portuguese 2nd May
https://attendee.gotowebinar.com/register/4845453566301593603

Dutch 3rd May
https://attendee.gotowebinar.com/register/8403878914260496386

German 4th May
https://attendee.gotowebinar.com/register/1890275274292197890

Italian 8th May
https://attendee.gotowebinar.com/register/7181304446396351745

Polish 9th May
https://attendee.gotowebinar.com/register/1550473404751347458

French 10th May
https://attendee.gotowebinar.com/register/3810743856017004290

Scandinavian/Nordic 11th May
https://attendee.gotowebinar.com/register/2391023655907111170

Russian 17th May
https://attendee.gotowebinar.com/register/5136911009142065922

If you have any questions regarding the webinar you can email training.emea@padi.com. We look forward to speaking to you during the webinar.

Posted in Uncategorized

How Good is Your Emergency Action Plan?

Article written by DAN staff

In the middle of an emergency is not the time to think about how you’ll respond or whether your emergency action plan (EAP) is up to snuff. An effective EAP can be a powerful tool when an emergency arises.

Breathing Check

As a busy dive professional, you have to keep track of students and their individual needs, prepare for and organize training logistics, evaluate water conditions, etc. Adding the burden of responding to an emergency is task loading, but with an entire class of students in the water you need to make sure your emergency response plan is mentally and physically engrained. Knowing the dive site and having the appropriate equipment to deal with the emergency are necessary steps in setting you up for success. When was the last time you stepped back and considered the logistics of managing a real emergency?

DAN_EAPflowCommit Your Plan to Memory

Having a plan on paper is great, but you also need to know your plan and be ready to act on it under pressure. Use DAN’s EAP guideline to create your plan and practice it until it becomes an automatic response. By the time you identify the need to deal with an injured diver, you don’t have to think about your response – your EAP training should automate your response to evaluate the situation and continue down the planned steps.

Manage the Scene

Once an emergency occurs and you respond, it’s vital to your safety and the safety of the injured diver that you effectively manage the scene. Be aware of bystanders, boat or car traffic, or anyone who may be interfering with your response. Emergency response requires firm but respectful commands. Control the crowd and have a perimeter created around the injured diver so you have a safe space in which to provide care and prevent further harm to everyone involved. Use direct orders to get specific bystanders to contact emergency services, block traffic or help you move the patient. Talking to a crowd rather than an individual is confusing. Task specific people in order to get an effective response.

Communication and Logistics

Effective communications between all parties involved in an emergency can decrease stress and improve patient outcomes. Improving your communication with emergency medical personnel can increase the effectiveness and speed of their response, and help relay valuable patient information to the receiving physician. Whether you supply handheld radios to your staff, carry a satellite phone on a remote expedition, or have a fluent native speaker relay information to healthcare personnel to avoid translation issues, make sure that your communication is short, gets directly to the point and is as clear as possible.

For more information on EAPs and safe diving practices, visit DAN.org

DAN_banner01_480x160_v2

3 Reasons to Take Part in PADI Women’s Dive Day

Ivana Orlovic

Photo: Ivana Orlovic

 

PADI Women’s Dive Day was created to celebrate female divers and encourage more women to join our sport. The first PADI Women’s Dive Day was held in 2015, and by the second year it had doubled in participation. This year, on 15 July, thousands of divers from around the world will seek out PADI Women’s Dive Day events (and bring their friends) to share their love of the underwater world and a collective passion for diving. If you’re still not convinced you should join, here are three reasons to take part in a PADI Women’s Dive Day event:

 1. Attract New Customers
Women represent half of the global population, but only earn one-third of scuba certifications issued worldwide. By comparison, about 43 percent of recreational bike riders are women and 54 percent of tennis players are women.

When you stop to think about it, the “average” female consumer is an ideal scuba diving customer.

Through PADI Women’s Dive Day, you can expand your customer base – not just with women, but their families too. Your PADI Women’s Dive Day event might include a Bubblemaker pool party, or a Discover Scuba Diving experience at the beach.

In addition to the business reasons for bringing more women into our sport, there’s the priceless opportunity to change lives: Help a woman discover her inner mermaid, or inspire the next great ocean explorer, like Sylvia Earle.

2. Bring Inactive Divers Back to Scuba Diving
Women are also more likely than men to drop out of diving. Use PADI Women’s Dive Day as a reason to invite past customers to rekindle their passion for the underwater world and refresh their scuba skills. Offer a special on ReActivate™, or a PADI continuing education course.

Some PADI Dive Centers have found success offering child care options; consider partnering with a child care service or hiring a babysitter. Give parents a chance to go diving together, or help Mom take a breather (off a regulator) while she does a scuba review.

3. Explore New Revenue Opportunities
Ask your female divers how your business could help them enjoy diving more often. Make the question open-ended, but feel free to include ideas such as dive gear designed for women, youth programs, and women-only events.

PDI at Royal Hideaway 1

Photo: Pro Dive International

How to Participate in PADI Women’s Dive Day
15 July 2017

Plan an Event
Check out some of our favorite ideas from years past, or find inspiration on our PADI Women’s Dive Day Facebook gallery.

  • High Tea on the High Seas
  • All-Girls Boat Charter
  • Girls Night Out (night dive)
  • Women-Only Discover Scuba
  • MerMaids Beach and Underwater Cleanup
  • Bring in a celebrity such as international heart-throb and PADI Diver Ryan Reynolds
    …or at least his stand-in.

PADI Dive Centers and Resorts can post their event to the PADI Women’s Dive Day event calendar for maximum exposure. To get started, click the link to Host an Event at the top of the PADI Women’s Dive Day page, or visit the My Account section of the PADI Pros’ Site.

Individual PADI Members not affiliated with a dive center/resort are encouraged to share their event information with their regional PADI office. For PADI EMEA, email marketing.emea@padi.com.

Shared by Julie Andersen13754132_10154413026748112_5508359397239650375_n

Photo: Julie Andersen

Offer a Special Throughout July

There’s no reason to limit your activities to a single day. PADI Women’s Dive Day can be celebrated all month long.

  • Offer an incentive for women to try scuba or get certified during the month of July.
  • Host a social activity such as a wine tasting and invite current customers to bring a female friend who isn’t a diver.
  • Partner with a local nonprofit that benefits women. Offer to donate $1 for every new Like you receive on social media from 1-31 July, or offer a special discount to those who donate to the charity during the month of July.

Help Women Feel Welcome

In your store: Bring in gear, prizes and other items that appeal to female divers. Consider re-arranging the store to make it more stroller and child-friendly.
On social media: Celebrate female divers! Share pics of female divers – staff, or people from your dive club – and the stories of women featured on PADI’s blog. Promote your PADI Women’s Dive Day event using #PADIWomen and #PADIWomensDiveDay on Twitter and Instagram.
On your website: Showcase the equipment you carry for female divers, ideally with reviews by your female staff. Promote your PADI Women’s Dive Day specials and events. Visit the PADI Pros’ Site Women in Diving page to download customizable PADI Women’s Dive Day marketing materials.
During and After the Event
Take photos and encourage PADI Women’s Dive Day participants to tag their photos with #PADIWomen for a chance to be featured on PADI’s social channels.

Send a quick thank you email to staff, customers, and all the event participants. A quick “thanks for supporting women in diving” is great, but feel free to keep the momentum going. Ask, “Who wants to do this again next month?”

We celebrated the first PADI Women’s Dive Day in 2015 with 335 events. The following year, PADI Women’s Dive Day participation more than doubled, with 700 events in more than 70 countries. What’s on tap for women and diving in 2017? That’s up to you.

Family Travel is Good Business

Provide the experience and your business will thrive.

According to a survey conducted by the prestigious McKinsey Global Institute research firm, more than 70 percent of PADI® Divers are married and nearly half have kids. That’s a serious number of families, and speaking as a family man I can assure you there is nothing these families like more than to have fun with their kids. Ask almost any family diver and you’ll find that one thing they really love to do with their kids is travel and (again from the McKinsey survey), with a median income of $100,000 to $150,000 US, PADI Divers have the resources to make it happen.

The length to which some of these dive families will go is extraordinary. Take PADI Diver Rainer Jenss and his family as an example. When his sons were eight and 11, he and his wife sold their house, put their careers on hold, took the kids out of school and went on a world tour visiting 29 countries. On their return, Jenss was asked to speak about the family’s experience at a travel expo, where PADI Master Scuba Diver Trainer Margo Peyton pointed out that kids as young as 10 could become certified divers.

You could almost hear the screech of brakes as Jenss stopped in his tracks, grabbed his wife and kids and hopped on a plane to Palau. I could go on, but why not take a few minutes and see for yourself? Here’s an excellent motivational video about the Jenss’s story.

While you’re at it, it would be a mistake not to take a look at the story of aforementioned PADI Ambassadiver Margo Peyton. Peyton is the founder and president of Kids Sea Camp and, as you’ll agree after you’ve had a chance to watch the video, saying she’s passionate about kids, diving and travel is putting it mildly. “I feel like diving and travel is a natural educational process for children,” she says. “Traveling around the world and scuba diving with my kids, being able to show them other cultures, other destinations, marine life and oceans, has given them independence, made them worldly and confident.” Through Kids Sea Camp and Family Dive Adventures, Peyton provides places where families can go and dive together, “Giving them a week that they’ll remember forever.”

That’s really what it’s all about: the experience. Fortunately, this is one area in which PADI Dive Centers and Resorts are perfectly positioned. Statistics and stories like these make it clear that if your dive business isn’t catering to traveling families, it’s missing out on a major chunk of potential business.

A New PADI Course Director In Saudi Arabia – Waleed Abdel Moubdy

Waleed

Congratulations to Waleed A. Moubdy becoming the latest PADI Course Director in Saudi Arabia, Waleed has been a loyal PADI Member for 20 years. Waleed has made his way through the ranks by working and managing few dive centres in Hurghada, in Egypt and Jeddah in Saudi Arabia.

We would like to  congratulate you for completing the CDTC recently in the Kota Kinabalu, and officially welcome you as a PADI Course Director!

This is an accomplishment to be very proud of. Well Done Waleed and keep up the good work

 

Posted in Uncategorized

Course prices – how do I avoid to undercut course prices?

Prices

A growing global problem within the diving industry is the undercutting of course prices. It is an easily solved problem. If every dive center and individual instructor would simply increase their prices – we would easily be able to generate a profit and increase the quality of every course we offer.

I always want to know the course prices from my Members in my regions, especially from a new member of the PADI Retail & Resort Association. The answer is pretty much always the same; “we checked all the prices from dive centres in the surrounding area and then we took the average course prices”

This is a dangerous game – especially because you need to set your course prices according to your overheads and not according to your dive center next door.

 

But how can you stay competitive when you iCompetitivencrease your prices?

In a time where we have other dive center associations offering free crossovers or very cheap membership fees or educational materials for ridiculously cheap prices – you have to provide quality to your customers.

The goal for a dive center is to provide outstanding quality, to grow and to make profit. This is only possible when you have prices with a healthy margin.

Recently I received an email from a member who complained about the material prices from PADI. He told me that he cannot charge more for a Scuba Diver course than € 240.- No one will pay more… as we are still having the crisis…

Wrong! First of all – the customer is paying what you are asking him to pay. Secondly – you need to distinguish your dive center above your competition. You need to show the customer the benefits that they will get when they book the course with you. Lavish them with love and create specialised packages for them. Listen to your customers and their individual needs.

You also have to ask yourself – Does my dive center still look attractive to my customers?

 

What kind of options do you have to pimp your Dive Center;

  • iShop concept
  • Store Wrapping
  • Wall Wrapping
  • Invest in new Equipment
  • Every Staff is wearing the same uniform
  • Clean the Dive Center frequently
  • Attractive windows
  • Professional Staff
  • Etc.

DSC06049

 

Competitor

Honestly – who is your real competitor? Trust me, it’s not the dive center next door or a different diving association – The real competition is all the other sports offered to the consumer.

Skiing and snowboarding is, as we all know, a very popular sport in the winter, at least in one of my three regions. I could not believe how much a Ski Instructor is charging per hour. Between € 80 – € 100.-! This price is per hour! On top of that – you need to rent the ski equipment, the ski lift pass and most probably food and drinks – as they are not provided from the Ski School. At the end of the day a student pays for 4 hours approx. € 350 – € 400.-

Every time I talk about this – I`m speechless… this amount is only for 4 hours! And you don’t even get a certificate! Guess what – the ski industry is booming!

Seriously – are we really so naive in the diving industry? That we kill regions and existences only because you pay the student to do the course with you? That’s right, if you don’t charge enough and it costs you money you end up paying the student for all your hard work. It’s ludicrous!

 

Create packagespackages

Allow me to go back to the complaint about the prices of PADI materials – I would like you to consider creating different packages for every course and let psychology do the rest.

 

 

Example:

Platinum Course package – VIP course – the price can be ridiculous high. For example € 1500.- (add for example a Regulator, a Helicopter flight, a dinner with Tina Turner etc. in this package)

Gold course package – Scuba Diver Course plus an additional add on (T-shirt, Fins & Mask as an example) € 320.- or something like that

Silver course package – Scuba Diver Course € 240.-(normal course prices)

This is called ANCHOR pricing and a research proved that 72% of the customers are buying the middle option. In this case it would be € 320.-

Try this out – trust me it works!

 

What can PADI do to help you to make a difference?PADI_horiz_col_print

Every dive center who undercuts their prices are also likely to be cutting corners. This is very important to know for the end consumer. That´s why PADI invented the Professional Image Evaluation where we visit the Dive Center and check the quality of a PADI Center. When they pass they will get a Certificate – which they can show online and in the Dive Center.

 

PBA Lite 2017 Blog HeaderIf you want to learn more about how to distinguish yourself above other dive centres in your area then why not sign up for a PADI Business Academy? They are run in all regions and all you need to do is register, learn and watch your profit margins grow exponentially. Below you will find the link to register for a PBA.

http://padiproseurope.com/padi-business-academy-lite-2017-schedule-pricing/

And of course, you can always contact your PADI Regional Manager.

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