PADI Business Academy 2014 goes from strength to strength 

25 PADI Dive Centres attended the Dubai PADI Business Academy earlier this season and we continue to receive positive feedback and testimonials.

Don’t miss out on this essential two day business development programme.  If you don’t do anything else in 2014, attend one of these programmes, implement the strategies we teach you and see your PADI Dive Centre business grow.

PADI Business Academy

 

Pro Diaries: Diving in the Antarctic – A view from the Ice

We took the opportunity to ask our guest blogger Kelvin Murray about his experiences leading and training divers in the Antarctic:

How would you describe your role in the British Antarctic Survey [BAS]?

My primary role was to manage all diving operations in support the British Antarctic Survey’s marine science programme.  This involved planning, leading and supervising dives, training the dive team and base personnel, procuring and maintaining equipment including the on-site recompression chamber, updating and developing manuals and operating procedures, plus mopping the floor!  My other role was to support base operations and the work of other staff – it was all very much a team effort.

What are the diving conditions really like in the Antarctic?

We are very used to seeing footage of divers under Antarctic ice with stunning visibility in crystal-clear water – and this can be the case, especially during the winter months when planktonic life has died off and there is very little organic material in the water column.  However, the opposite can be said during the summer months of massive productivity in the marine ecosystem when visibility can be a few feet!  We had very little current to contend with and certainly avoided windy conditions, especially when there was ice around.  The water temperature ranges between about 2oC/35oF to minus 2oC/28oF, however despite being only a few degrees difference you can really feel the change between plus zero and sub-zero.  In saying that, when the air temperature is -25oC jumping into sub-zero seawater is like getting into a warm bath – for a while anyway!  When we climbed back out onto the ice after such a dive our drysuits would freeze solid…

How would you organise and lead a dive under these conditions, and what sort of things to you have to take into consideration?

Despite operating 8,000 miles from the UK, we carried out our diving operations under British Diving at Work Regulations, which gave us an acceptable standard to adhere to.  This meant we had a process of risk management, standard operating procedures and equipment requirements that all helped to actually make things easier when planning dives.  BAS has its own systems and procedures based on decades of diving experience ‘down south’ however each Diving Officer will bring their own experience to the role.  As a PADI Instructor I am very familiar with having well-established standards and procedures to follow when leading divers, and I brought this to the dive locker.  We had divers of all level of qualification and experience working at the base throughout the seasons, and assessment, encouragement and management of the team was a daily routine. more

ReActivate

ReActivateA PADI® Worldwide survey of nearly 400,000 PADI divers shows that 97% of inactive divers intend to return to diving. We know that this number hasn’t followed through in the past, so this is a massive opportunity gap that hitherto has been missed.  PADI’s new ReActivate™ program presents a fantastic means to close that gap by providing a quick, convenient and prescriptive way to brush up divers’ knowledge and skills, backed up with a proactive and targeted marketing campaign.

The new PADI ReActivate programme is a revolutionary benefit you enjoy as a PADI Professional because it gives you a credible tool for tapping into a huge potential market. It’s strategically different than anything anyone in the dive industry has ever offered before. With ReActivate, we show inactive divers how to return to diving and we develop innovative ways they can keep diving, even when “life” gets in the way.

Reaching these divers has challenges. They don’t frequently read dive magazines or visit dive-related websites. It requires communication beyond normal dive media. PADI will use its resources to do this in a proactive and significant way. As you may expect, PADI will be marketing ReActivate within and beyond dive media to wake up and engage inactive divers.

To hear more, join a dedicated webinar on Tuesday, 9 September 2014 at 7pm UK time for a special edition of Training Bulletin Live! To learn all about the PADI ReActivate program. This one-hour webinar will touch on the integration of the new ReActivate program, standards and procedures changes, the innovative materials available for this program and much more!

For those unable to attend the live webinar on 9 September 2014, a recorded version of the PADI ReActivate webinar will be posted to the BOD Webinar page located under the Pro Development tab of the PADI Pros’ Site. In addition to the recorded webinar, you can also reference the Special Edition Training Bulletin featuring the PADI ReActivate program along with the new ReActivate Instructor Guide, the related PADI Guide to Teaching segment and Frequently Asked Questions posted on the Pros’ Site (translations to follow shortly). We will also be releasing translated webinars shortly thereafter, so watch out for information on these. ReActivate Blog Graphic

Let’s get Digital

Undersea JournalThere are so many good reasons to start getting The Undersea Journal electronically. Why have more than 13 000 PADI Retailers, Resorts and Instructors taken the leap and gone digital?

  • No more paper cuts
  • Eliminates paper archives that deteriorate and take over the office
  • Access points of interest instantly with live web links
  • Another great reason to get a tablet computer
  • Plus, enjoy instant delivery of each issue

To get your digital subscription, visit the My Account section at the PADI Pros’ Site. To ensure that you receive your digital issue availability notification, make sure you add support@notification.zinio.net to your address book or safe senders list.

PADI Geared up for Anglesey ScubaFest this Weekend

ScubaFest BannerThe Anglesey ScubaFest event is taking place this weekend (in North Wales, UK), and PADI is once again supporting activities with PADI Discover experiences in the pool and PADI staff on-hand to answer visitor, diver and PADI Pros’ questions.

PADI Discover Scuba Diving Programme

Free PADI Discover Scuba Diving experiences are being conducted by PADI Professionals between 1pm and 4pm on both Saturday and Sunday, at the Holyhead Leisure Centre pool complex (Holyhead Leisure Centre Pool: Kingsland, Holyhead, Isle of Anglesey LL65 2YE).

Tickets for the PADI Discover sessions were offered on a first-come basis and have now sold out! Nearly 50 participants will be experiencing the unforgettable feeling of breathing underwater for the first time at the event.

About Anglesey ScubaFest

Anglesey ScubaFest is open to divers and non-divers, with plenty going on to keep certified enthusiasts and those looking to get into the sport fully occupied. It’s also a great opportunity to bring your students to a fun packed and exciting event. Expect RIB shuttles and charter boats heading out to nearby dive sites, try-dive sessions for total newbies, along with sessions on sidemount and rebreathers for those looking to expand their horizons, beachcombing expeditions for the kids (and the young at heart!), underwater photography splash-in competitions, the chance to trial equipment from major manufacturers, plus much, much more.

Furthermore, once everyone is out of the water, the après-dive festivities continue long into the night, with hog-roasts, curry and chilli nights, live bands and fancy-dress parties bringing all attendees together in one big, happy family.

For more information on Anglesey ScubaFest visit: www.theangleseyscubafest.com

PADI at DEMA Show 2014

DEMA14_header_600x150b (3)Register for PADI Programs at the Westgate Las Vegas Resort & Casino (formerly known as the Las Vegas Hilton)

Course Director Update 2015 Tuesday, 18 November 2014 7:30 AM – 12:30 PM PST

This year’s Course Director Update will feature breakout sessions structured to emphasize interaction and engagement with colleagues and PADI staff. Learn and share cutting-edge pro training techniques in these sessions, which provide a valuable platform for discussing Instructor Development topics critical to a successful 2015. Renewed, teaching status Course Directors qualify to attend this half-day program. Topics include:

  • New course offerings and materials, along with practical tips on updating pro programs and keeping candidates current.
  • Risk management topics, including a control technique workshop.
  • “Back to Basics” Instructor Development marketing, focused on effective database use, email marketing, customer service and secret shopper test cases.
  • Evaluation training workshop showcasing the revised PADI Open Water Diver Prescriptive Lesson Guides.

Don’t miss the PADI Frequent Trainer Program award ceremony recognizing PADI Platinum Course Directors.

Contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296 to register.

Emergency First Response® Instructor Trainer Thursday, 20 November 2014 8:00 AM – 1:00 PM PST

This half-day program is open to Emergency First Response Instructors who have completed the preparatory online component and conducted at least five Emergency First Response courses or issued at least 25 Emergency First Response course completion cards. This program includes access to online presentations, an Emergency First Response Instructor Trainer Manual (digital version) Emergency First Response Instructor Course Lesson Guides, Emergency First Response Instructor Course exam booklet and the Instructor Trainer application fee. Please bring a current or updated Emergency First Response Instructor Manual.

To register for the program, contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.

IDC Staff Instructor Update Friday, 21 November 2014 8:00 AM – 12:00 PM PST

NB: This program will be held at: City of Las Vegas Municipal Pool 431 E. Bonanza Rd. Las Vegas, Nevada, USA 89101

Join PADI staff for an inwater clinic focused on conducting and evaluating PADI Open Water Diver course skills in a confined water setting, with particular attention to course revisions influencing Instructor Development. Don’t miss this opportunity to learn from and network with the PADI Course Director Training Course staff, which helps develop and revise PADI materials and evaluation criteria. *NOTE: Please bring mask, snorkel, fins, wet suit, and the current Confined Water Presentation Evaluation Slate (product no. 60575).

To register for the program, contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.


EVE Training

Keeping up to date with changes in technology and programs designed to help a business become more profitable and efficient is important for PADI Dive Center or Resort owners. Don’t miss out on the great opportunities the latest version of EVE offers.

EVE – What’s New in EVE 5.9? Wednesday, November 19, 2014 from 8:00 AM to 10:00 AM (AST)

  • Language options – run EVE in Spanish, for example, as well as English. You can mix and match depending on what’s best for you, your staff and your customers.
  • Windows 8 Tablet platforms – run EVE on your tablet devices.
  • Display and user interface options – touch screen advances and more user-specific customization.
  • PIC Online integration – with the new PIC Online platform.
  • Resort features – pickups, boat manifests, course roles, trip roles, staff activities.

Click here to Register

EVE – Would you like more divers to train with you? Wednesday, November 19, 2014 from 10:00 AM to 12:00 PM (AST)

Creating a course schedule, assigning instructors to scheduled classes, booking customers on to those classes and certifying divers automatically through PIC Online – all this can be done through EVE. Learn how EVE can automatically segment divers by certification level, by equipment ownership and by recorded interest, so you can target the right divers at the right time with the right continuing education program that meets their needs and keeps them coming back.

Click here to Register

EVE – EVE Agent…your best employee Thursday, November 20, 2014 from 8:00 AM to 10:30 AM (AST)

Learn how the EVE Agent works full time, in the background, targeting customers with automated messages based on their activity. Inquiry follow-ups, course marketing promotions, continuing education marketing, and service reminders—all targeted precisely and delivered automatically via online newsletter systems with social media integration. EVE Agent sends specific and relevant messages to each customer, at the right time, increasing marketing success and keeping customers happy and doing business with you. Sign up for a hands-on guide to setting up these emails and newsletters using PADI’s email templates and integrating with MailChimp.

Click here to Register 

EVE – Are you getting the most from your website? Thursday, November 20, 2014 from 10:30 AM to 12:00 PM (AST)

Your online presence should project your dive center or resort to the entire web community – advertising, promoting and selling classes, trips and equipment to customers both current and new. Learn how to use EVE to:

  • Expand your sales territory to the largest possible customer base.
  • Integrate with the EVE Calendar.
  • Link to your EVE Online store (complete with a personal, user friendly, content management system) and include blogs and social media feeds.

In real time, learn how to set up and manage your website. You’re in control of your online presence.

Click here to Register

EVE – Is Driving up Equipment Sales your goal? Friday, November 21, 2014 from 8:00 AM to 10:00 AM (AST)

Sales drive business. See how to make sales, create packages, sell courses and manage inventory with EVE. What’s more, EVE can use that sale as a unique chance to promote continuing education. Every PADI course can generate equipment and travel sales. In turn, those sales encourage the sale of the next PADI course. Learn how using EVE’s sales packaging, program marketing, customer relationship management and continuing education follow-up tools can substantially enhance sales revenue.

Click here to Register

EVE – Joining the dots together with EVE… an integrated approach to your dive business. Friday, November 21, 2014 from 10:00 AM to 11:00 AM (AST)

Think about how many stores, perhaps even yours, manage their day-to-day business:

  • Point-of-sale system
  • CRM (marketing) system
  • Website
  • Online store
  • Calendar and schedule

Ask yourself if any or all of that information has to be entered, updated, tracked, monitored and managed with separate systems. Then consider the advantages if one system was at the heart of all of those functions. When using the EVE suite of services in combination, discover the:

  • Savings in time.
  • Resulting savings in money.
  • Increase in accuracy.
  • Improvement in customer service.
  • Increased marketing efficiency and results.

Click here to Register

EVE – What’s working for you? Friday, November 21, 2014 from 11:00 AM to 12:00 PM (AST)

Which of your profit centers has the highest revenue? Which day of the week is your key sales day? What’s the value of the inventory you carry? How many PADI Open Water Divers did you certify last year? And how many went on to Advanced Open Water? Financial and business analysis is at the heart of your success as a store owner. Come and discover how EVE’s reporting and analysis tools can lead you to the right business decisions.

Click here to Register

Book your room before 31 August to be entered to win the PADI Social VIP experience!

PADI Travel Network has secured a room rate of just $95 US per night (plus tax) at the Westgate Las Vegas Resort & Casino for DEMA Show 2014. Put yourself at the center of the action and take advantage of the conveniently located PADI programs in the hotel’s convention center, close proximity to the Las Vegas Convention Center South Hall and the PADI Social shuttle pick up location. Plus, if you book your room through PADI Travel Network by 31 August 2014* you will be entered to win one of three VIP upgrades, compliments of PADI Travel Network. Don’t delay, contact PADI Travel Network at 800 736 7021 (US and Canada), +1 949 858 7234, ext. 2555 to reserve your room space today.

*Book your DEMA Show hotel room with PADI Travel Network between 1 July and 31 August 2014 and you’ll be entered to win one of three VIP booths reserved for you and five of your friends at the PADI Social. One of the three VIP booth winners will also be upgraded to a suite. The winner of the suite upgrade must hold a reservation for at least four nights at the Westgate Las Vegas Resort & Casino booked through PADI Travel Network to qualify for the upgrade. Winners will be chosen at random and announced no later than 15 September 2014. Reservations must have been taken between 7:00 AM PDT on 1 July 2014 and 5:00 PM PDT on 31 August 2014. Must be 21 years or older and hold a valid driver’s license or passport to enter Vanity Night Club.

For more information on all PADI at DEMA events please visit the PADI Pros’ Site.

Teach the New Dive Against Debris Specialty

Dive Against Debris Specialty Course

This month, Project AWARE is excited to announce the launch of a New Distinctive Specialty course: the Dive Against Debris Distinctive Specialty.

Led by you, the PADI Instructor, now divers of all experience levels can be equipped with better knowledge of debris issues and empowered with the skills to complete ongoing Dive Against Debris surveys.

From planning the dive to reporting the debris data, the Dive Against Debris Distinctive Specialty prepares students to participate and support regular Dive Against Debris surveys, join other surveys, or, in case of more experienced divers, to start surveys of their own.

The course:

  • Educates divers about the messy problem of marine debris – the damage done, what it is, where it comes from, and how divers are part of the solution.
  • Equips divers with the knowledge and skills needed to conduct a Dive Against Debris survey –  considerations for creating a survey dive profile, use of photography, and decision making on what to remove and what to leave behind.
  • Highlights the five steps needed to record and report findings from a Dive Against Debris dive – weigh, sort, record, dispose, and report.
  • Explains how to join the global Project AWARE movement of scuba divers protecting our ocean planet.

If you’re looking to really make a difference and support a growing global army of volunteers combatting ocean trash, then teaching this course is for you. Students will gain a PADI certification which counts towards their PADI Master Scuba Diver and they’ll be well on their way to leading and organizing their own surveys no matter where they live or dive. Plus your Instructor Rating counts towards your own PADI Master Scuba Diving Instructor rating. PADI Course Directors can also apply for the Dive Against Debris Distinctive Specialty Instructor Trainer rating.

Join other leaders around the world and become a Dive Against Debris Distinctive Specialty Instructor today. PADI will generously donate the application fee to Project AWARE. All teaching materials are available free to download.

Congratulations to June 2014 PADI Course Director Training Course Graduates

The June 2014 PADI Course Director Training Course was successfully conducted in Punta Cana, Dominican Republic, at the newly completed Westin at the Punta Cana Resort. PADI Course Director Mark Goldsmith of Blue Vision Adventures provided exceptional logistical support and the staff at the Westin made the group feel welcome.

CDTCGroup2This international program brought together 35 candidates from 15 countries and was translated from English into Greek, Italian and Korean. The participants were experienced PADI Master Instructors selected from a number of applicants for the course, which focused on the PADI philosophy, instructor candidate counselling, instructor-level presentations and evaluation.

Congratulations to these new PADI Course Directors:

Name Country
Sebastian Acevedo USA
Jeroen Blokzeijl Curacao
Berdi Boeve Curacao
Juan Cardona Mexico
Jeffrey Dean USA
Nick Derutter Honduras
Jay Elson USA
Art Fallon USA
John Flanders Jr. USA
Michail Kassidiaris Greece
Robert Kohl USA
Xenia Kuzelka Hong Kong
Dal Woo Lee South Korea
Marco Mancinelli Italy
James McKay USA
Laura McCallion USA
Tom McKee USA
Paul Meredith Thailand
Deborah Miller USA
John Miller USA
Bruno Mollo Italy
Mark Moran USA
Myoungho Noh South Korea
Jan Olsen Denmark
Carlos Pedrazzi Argentina
Alexandra Pomsel Germany
Michael Richardson USA
Charles Russell USA
Gary Sanderson USA
Lana Sielski USA
John Stone Canada
Alfred Townsend USA
Dmitry Trubarev Israel
Manasawee (Pui) U-Tavee Thailand
Kat Vcelka Australia

 

 

 

 

Pro Diaries: My Week – the Dive Guide’s Diary

Laura Harron, PADI Instructor and dive guide (photo by Erik Larsson)

Laura Harron, our Guest Blogger based in New Zealand, gives us an account of her week working as  dive guide:

Monday

A PADI Open Water Diver course begins! I meet my three students in the morning and we begin to explore what we all want out of the week. The three of them want to go diving and see some incredible marine life, I want to take them diving and hopefully produce some new avid, safe divers who will pass on their experiences and convert to the tribe of marine conservationists.

Tuesday

We meet at the shop in the morning and the guys try on final bits of gear we will need for the pool. We then hop in our dive shuttle and drive to Whangarei, our nearest town with a training pool.

Wednesday

Time to go out to The Knights! My ’nearly’ PADI Open Water Divers bounce into the dive shop ready for some open ocean diving. I brief them on their skills, and what the day will involve before we step onto our dive boat for morning introductions to the rest of the crew, and our boat safety briefing. On the way out our eyes are peeled for whales and dolphins, we often see both on the 12 NM journey to and from the reserve.  At the islands my students perform all the requirements for open water dives one and two, in the process we are graced with the presence of enormous stingrays, large schooling snapper and trevally gorging on krill, and scorpion fish as large as dogs. Back in Tutukaka I show them how to wash their gear, then we log our dives and discuss what we saw. They are hooked already.

Thursday

Last day of the course, I tell the guys I want to see superior skills and good buddy etiquette.  It’s also their second day on the dive boats so I inform them of their duty to laugh at the skipper’s jokes, even if they sound familiar.  Out at the islands they are superb.  After their dive we congratulate them and take some photos of that new diving glint in their eyes.  The weather is stunning, so we go for a tour of the arches and visit Riko Riko Cave, the world’s largest sea cave by volume. It has awesome acoustics so we encourage our divers to sing, yoddle or shout out. The echo lasts for over ten seconds. On the way home we are lucky enough to spot a school of false killer whales. They spy hop next to the boat enjoying the oohs and ahhs of all the passengers. One begins to tail slap which is often a sign of territorial behavior, and soon after a pod of perhaps 30 – 40 bottle nose dolphins engulf the boat and begin to surf on the wake of our bow. We are one of the few operations that have a permit to swim with dolphins, however we are not allowed to swim with whales, so alas we watch from the boat! Good day at the office.

Blue Mao Mao (Photo by Laurent Benard)

Friday

Day off. The morning is dedicated to mundane chores and the afternoon is dedicated to a 4 hour coastal walk with stunning views and isolated bays. We have a picnic on the empty beaches and I take photos of my friend doing handstands in the sand.

 

Saturday

A normal day crewing on the dive boats. We meet and greet our customers in the morning and kit them up with everything they need. On the way out we have a chat with everyone on board, and divide them into groups based on experience. We recap the concept of buoyancy control in 2 piece 7mm suits, signal use and discuss how we will dive together. I have a few nudibranch fans in the group. Easy! The nudis are everywhere at the moment. During the surface interval we make hot drinks for our divers, go through ID books and send them upstairs for the skippers animated stories of the history of the islands. In the afternoon we guide our second dive and them it’s time to head home. We stop to watch a sunfish cruise past the boat, a pretty rare sight so it’s a treat for all of us.

Sunday

Day off. Into town in the morning for the weekly supply of groceries, and then off to a BBQ on the beach in the evening where we enjoy a few steak and rums under the stars.  There are only three bars and restaurants in Tutukaka, but it’s not a problem for most of us instructors.  Life on the coast is more about outdoor eating on the beach or on the deck. We camp, trek, surf (if you can) and fun dive on our days off. Coastal life is pretty sweet.


Laura Harron, 29, originally hails from Ireland and has previously worked in Malta and Tonga before moving to New Zealand. She is now based Poor Knight Islands with Dive! Tutukaka. 

PADI Diving Society’s 2015 Photo Contest

PDS Photo Contest Banner

We’re looking for a great photo to be featured as the 2015 PADI Diving Society membership card. The winner will get a certificate, a shout-out on the PADI Facebook Page and their image shared with more than 175,000 PADI Diving Society members worldwide (and over 1 million Facebook Fans).

How  you can get involved:

Send us your best photos to take part, and more importantly, get your customers involved by sharing the contest details on your website, social channels and newsletters. Use this mobile-friendly URL - https://a.pgtb.me/jzHMTg

Top Tip: Why not run a special PADI Digital Underwater Photographer course to inspire divers to improve their camera skills and potentially snap the winning shot!

How to Enter:

Visit the PADI Facebook Page contest tab – the contest opens for entries on the 26th August 2014 (00:00 UTC).

Choosing a Winner:

PADI Staff will narrow down all entries to a handful of finalists after the first stage has finished on 14th September.

PADI Facebook Fans will then be able to vote for the final winner between 17-26th September. The final winner will be announced on/around 6th October 2014.

PDS Photo Contest BannerImportant Info:

A low-res image is fine to enter the contest, but the original must be min 300 dpi and in the proportion of 9.56 by 6.4 centimetres/3.75 by 2.5 inches. The winner must provide the original image digitally and sign a photo release.

  • Submissions can be marine life, divers or any aspect of scuba diving lifestyle
  • Ensure the image meets Project AWARE guidelines (no touching or feeding marine life, no image of a creature outside its natural environment)
  • Please do not add watermarks, copyright text or logos to the image
  • For additional details, please read the official rules on the contest page

You don’t have to be a PADI Diving Society member to enter the contest, but if you’re interested in learning more about PADI Diving Society Visit padidivingsociety.com and join today.

To get an idea of what a winning image looks like, check out last year’s PADI Diving Society membership card:

PDS_MemberCard14_lowres