Revamped PADI® App Presents New Diver Acquisition and Retention Opportunities

Revamped PADI® App Presents New Diver Acquisition and Retention Opportunities

Completely overhauled app includes enriched tools to engage divers and non-divers in the underwater experience.

PADI, the world’s largest dive training organization, has revamped the PADI App to help attract and retain more divers and connect them with PADI Dive Centers and Resorts. Worldwide, it’s estimated that 86 percent of time spent on mobile devices is spent on mobile apps. That’s why, when people want information about diving, they’ll turn to the app supplying everything they need – the new PADI App. The PADI App includes features to help improve and increase user engagement, drive awareness of diving and create a one-stop mobile experience for everything related to diving.

“As the leading dive training organization, PADI’s goal is to spearhead industry innovations that help people of all ages discover a passion for scuba diving. While the existing PADI App has nearly a half million downloads to date, the PADI organization consulted industry research, conducted targeted focus groups and collected data on actual dive experiences to identify what features divers desired the most in a mobile application. The resulting new mobile experience offers helpful tools, social and news feeds, comprehensive course information and connects divers with PADI Dive Centers and Resorts,” said Kristin Valette, vice president of marketing and communications for PADI Americas.

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Key features of the new PADI App include:

  • Dive shop and dive site locator: Sourcing information from ScubaEarth®, this tool serves up detailed dive site information along with contact information and quick links for nearby PADI Dive Centers and Resorts. Users can also see current dive site conditions like air and water temperature, surf conditions and more so they can plan dives appropriately.
  • Training section with comprehensive course information: Divers can learn about courses and enroll in PADI eLearning® or Touch programs through quick access links to the PADI Library App. Divers enrolling in digital learning programs are required to affiliate with a PADI Dive Center or Resort who in turn receives a revenue share for each new student. To-date, PADI Members have earned more than $20 million dollars through eLearning revenue share. This section also supports equipment sales by providing information about the scuba gear divers will use during training.
  • PADI eCard access: Divers can download their PADI eCards to the app. All PADI Divers earning a new certification will receive a free temporary PADI eCard good for 30-days. PADI Members can leverage the temporary eCard as a way to increase sales of permanent eCards. This provides instant verification of training and is in addition to the existing temporary cards divers already receive.
  • Travel section with destination overviews: Users dreaming about a dive trip can review a multitude of dive destination overviews and plan their next trip to a PADI Resort.
  • Tools: ScubaEarth integration lets divers access a digital logbook where they can save their information as well as access any dives previously logged in ScubaEarth. Divers also have access to dive planning reminders and checklists, underwater hand signal reviews and knot-tying exercises.

Current PADI App users will see the new features on their next update while new users should visit the App Store or Google Play Store to download the application.

PADI – Together, We’re #1 in Diving.

PADI Store Birthdays in October 2014 for regions 11 and 16

Congratulations and a massive thank you from Terry Johnson and Matt Clements to the following UK & Ireland PADI Retailer and Resort Association members this month for the following anniversaries:

20 Years

S-7801 – Ocean View

18 Years

S-7953 – Rec N Tec

17 Years

S-3397 – Hydroactive Outdoor Pursuits

S-3404 – A. W. S. Atlantic Watersports

15 Years

S-3639 – Chiltern Divecrew Training 2012

S-3641 – Hampshire Divecrew Training 2012

S-3635 – DV Diving

14 Years

S-3773 - Divers Down

S-3762 - In Deep

S-3778 - City Divers

13 Years

S-32104 - Scuba Shack

S-32106 - Ocean Turtle Diving Limited

S-32085 - Berkshire Divecrew Training 2012

11 Years

S-32388 - Timuna Sea

S-32393 - Mevagh Dive Centre

10 Years

S-35061 - Christal Seas Scuba

9 Years

S-35195 - Harlyn Dive School

5 Years

S-21576 - Durham City Scuba

4 Years

S-22097 - Birstall College of Diving

3 Years

S-22680 - Lets Go Scuba

2 Years

S-23324 - Diveheart UK

1 Year

S-23894 - Essex School of Diving

S-23905 - Purple Turtle Diving

Staff Spotlight: Tony Andrews (Manager, Field Services, PADI EMEA)

Staff Spotlight: Tony Andrews (Manager, Field Services, PADI EMEA)

Tony Andrews

Contact Details:

Email: tony.andrews@padi.com

Tel: +44 (0)117 300 7358

Quick Bio from Tony:

I believed there was more to life than just a 9-5 job! Leaning to dive was a door way I needed to travel most of the world teaching people to dive.  Now, I’m a PADI Course Director and currently working at PADI EMEA as the Field Service Manager. During my spare time, I love to run and keeping fit – along with spending time with my family.

When did you first learn to dive? My first dive was during a holiday to the Dominican Republic back in 1996

How many dives have you done? My current log book is still showing 7487 and counting.

What is the first bit of dive equipment you bought? It was straight after I completed my PADI Open Water Course – TUSA mask

If you could only pack one bit of dive equipment to take with you on a trip what would it be? Dive Computer

What is your favourite dive site in the UK? Tough Question really, I have had some great dives inland, and around the coastal waters of the UK – Inland would have to be Stoney Cove, Coastal would have to be a dive site I know in Cornwall.

What is your favourite dive site in the world? That’s a tough one! It would have to be either Burma Archipelago, The Lakshadweep islands India or Richelieu Rock Thailand

What song do you currently like to listen to before you go diving? Snow Patrol Chasing Cars

What is your favourite animal underwater? Sharks

What animal would you love to see on your next dive? Tiger Shark

What dive site is at the top of your to wish list? I’d love to dive the Sardine Run

What sort of food do you pack in your lunch box to eat between dives? If available? A Galaxy Chocolate bar.

If you could go diving with someone (dead or alive) who would it be? I have a lot of respect for David Beckham, so it would have to be him

Tony Andrews

PADI Instructor Ahmed Gabr achieves new Guinness World Depth Record

photo 4 (3)Everything started with me four years ago when I wanted to satisfy my curiosity of how deep the human body can go, from this question I started to approach the answers, I was researching in books and on the internet but still never had the absolute answer so I figured out the best way to find the answer is to try in myself, from here everything started.

At the beginning it was so difficult because the cost of this project needs lot of money regarding to logistics and different people experiences in so many fields to expand my comfort zone on the way down and also my way back up again, of course I met lots of people was interested but some of them didn’t believe in what I’m doing so they were just trying to use the situation got their own benefits and agendas.

photo 1 (3)

I finally found the right people in Dahab town in the South of Sinai and they all were working heart and soul with me to fulfil the project, they believed in me, they used all their previous experiences to get the depth mission done and they were always asking me why I’m doing that? My answer was if you want to wait for someone to open the door for you then you have to keep waiting for the rest if your life and the door will be always closed.

In the last year we finalized our plan and we selected the gasses the matches these depth to avoid the main pathologies in out dive which was oxygen toxicity, decompression sickness, high pressure nervous syndrome and isobaric counter diffusion and we started to test the selected gasses in shallower depth. We modified some if the gasses and at the end we decided on the record gases, it was never a one man decision, it was always a team decision.

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I felt happy and comfortable and my comfort zone started to be bigger and bigger specially when we got sponsors for the event.

My descent took me 14min,and I grabbed a verified tag by Guinness world record adjudicator and other expert witnesses, we had about twelve witnesses from different organizations and technical diving and commercial diving experts and also the Guinness world record adjudicator to verify the dive. My ascent lasted for 13 hours and 50 minutes for decompression, I had a baby oceanic white tip shark as company for 6 hours, I think he wanted to say congratulation.

After I surfaced I got checked by the medical team that confirmed that I’m absolutely fine and I just had a bit of dehydration, they followed up with me for 72hours after the dive and everything was perfect. My experiment is done but I will never stop.

Certificate

 

Congratulations to Ahmed Gabr and his fantastic team on achieving a new Guinness World Scuba Diving Depth Record of 332.35 meters

Eilat Red Sea Photo Competition

This is the 10th year in a row that the Eilat Red Sea competition took place in Eilat. Integrating elements from photography, high-tech, touristic and diving industries, the Eilat Red Sea event is branded as a worldwide leading underwater photography competition.

Photo by Boaz Samurai, winner of the Jury Award

Photo by Boaz Samorai, winner of the Jury Award

The Eilat Red Sea photo competition is distinguished by exceptional valuable prizes awarded to the winners, including huge cash prizes, diving vacations in dreamy destinations, underwater photo equipment, scuba gear and more.

During the 2014 event, Eilat Red Sea in partnership with PADI EMEA introduced the National Team underwater photo Olympics as an adventurous opportunity for all underwater photographers.

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Underwater photographers originating from the same country were invited to team-up during the Eilat Red Sea competition and to participate in the National Team category. Participants were required to put together an impressive portfolio of 6 images taken during the shoot-out.

The judging phase was on stage during the winning ceremony and took place on September 13 in Eilat and was live broadcasted on the internet. PADI EMEA would like to congratulate Spain, the winner of the prestigious National Team category. First prize for the National Team Category was a cash prize of $3000 sponsored by PADI EMEA.

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PADI EMEA also would like to congratulate PADI Course Director Boaz Samorai for winning the 1st price in the Jury Category. Great job Boaz.

The Eilat Red Sea event has so far received media coverage by many international media channels, such as CNN, Fashion TV and Reuters, as well as countless photo and diving magazines.

The man behind the scenes and the spirit of the Eilat Red Sea event is David Pilosof, an experienced underwater photographer, who was also the first photographer in the world to introduce the concept of underwater nudity and fashion images, which can be found on one of the most successful photography books ever published, Samantha.

Photo by Boaz Samurai, winner of the Jury Award

Photo by Boaz Samurai, winner of the Jury Award

The event also included a live broadcast featuring one of the most magnificent dives ever carried out. The Guinness Record dive included over 200 divers, 26 diving instructors, 32 production members and 12 professional photographers, who dove together on the the Satil wreck in Eilat, Israel. Using a sophisticated technological setup, the dive was live broadcasted online in HD, enabling millions of viewers, online surfers and smart phone owners from all over the world to take part in this extraordinary event.

PADI EMEA would like to congratulate the organizers, the jury and all the amazing photographers that participated in making this the most amazing photography event in the world. We also would like to thank everyone that participated in the Guinness Record dive on the wreck Satil. What an event!!!

See you next year,
PADI EMEA

Testimonial from PADI Course Director and Photographer Boaz Samorai:

“During the last week I have participated in the underwater photo shoot out contest held at Eilat Israel at the water of the Red Sea. A shootout competition means that all of the photographers have specific dates to go and take pictures in a specific environment. It’s pretty tense…. Not only you have to plan your dives safely including taking care of your underwater photography equipment, you have to get some pretty amazing and creative images in order to be noticed by the jury panel so you can win some of the great prizes. The prizes are crazy and awesome ranging from 10’000 USD$! To various exotic diving vacations in the best diving resorts around the world, and some awesome diving and photography equipment. In total I performed 12 dives in the 3 days of the competition spending a total of over 1500 minutes underwater in just 3 days… In those dives I have managed to produce some of the best images I got to take until today, and to push myself to better results and to more and more creative ideas. I managed to gather a pretty nice collection of 5 pictures to the main category of the event – the best portfolio and the jury panel have chose them to the final 5 best portfolio’s and awarded me the Jury prize of 5,000 USD$ worth of underwater photography equipment from the Housing manufacturer – Subal underwater systems. By the way that comes out about 200 USD$ per each hour I have spent underwater during the competition…. Wish I knew that while I was freezing under the water at the end of each dive…. Brrrrrrr…. My pictures have included 3 aspects: showing the underwater beautiful marine life – I took a picture of a parrot fish’s mouth, The connection between man and the underwater environment – I took a split picture showing a woman stroking a Dolphin, and a game between the world above and the world that lies below the surface with a picture of a double exposure showing the moon shining behind the branches of a soft coral.One of the benefits of this events is that is helps with exposing the whole world to the underwater environment and helping to raise the AWARE for protecting the marine life and appreciating what lies beneath the surface. I was especially happy to see that 2 of my students for underwater digital photography course have reached the final stages of the amateur categories! I hope to meet more underwater enthusiasts in the next photo contest which will be held here at the magnificent water of the Red sea and to go and dive together and take some awesome pictures of the beautiful marine life”.

Best regards,
Boaz Samorai, PADI CD#942946

PADI Pro Member Guide (Polish) document

We are proud to announce as part of our on-going support for the Polish speaking market the release of a dedicated document to assist you with your online interactions with PADI.

To download the document click the ‘ PADI Pro Member Guide (Polish) document‘ link.

The PADI Pro Member Guide (Polish) will provide information on the following:

  • How to access the PADI Pro Site
  • How to process a PIC Online
  • How to use the PADI eShop

This ‘ PADI Pro Member Guide (Polish) document‘ is a benefit of your PADI membership and is free to download. If you have any questions please contact customerservices.emea@padi.com.

 

PADI Member Forum – DIVE 2014 (Birmingham, UK)

Join Mark Spiers (Vice President, Sales, Field Services, Marketing and Business Development), Tony Andrews (Manager, Field Services), Fred Waldegren (Manager, Sales) and Regional Managers Terry Johnson and Matt Clements and hear about the latest PADI programmes, products and news.

Your Member Forum will focus on PADI digital programmes and products including ReActivate™, the ever growing suite of Touch offerings, revised eLearning and the exciting NEW PADI App.  Find out about the newest CRM system release from Issys, the developers of EVE™.  And if you’re considering attending the upcoming UK PADI Business Academy, at the end of 2014, learn more about why it’s such an important business development tool.

Venue: Concourse Suite 20 – Birmingham NEC

Date: 25th October 2014

Time: 15:00 – 16:30 BST

Tickets are free of charge for PADI Members, but spaces are limited and seating will be allocated on a first come, first served basis. Click here to register your space today!

Click here for full DIVE 2014 Seminar and Events Schedule.

Have questions about DIVE 2014 Member Forum? Contact PADI Europe, Middle East and Africa

We look forward to welcoming you the Dive 2014 Member Forum!

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PADI Business Academy courses in UK and Malta – Don’t Miss Out!

PADI Business Academy – Malta – 14th & 15th November

Join us for the Malta PBA taking place on 14th and 15th November.  This two day programme, conducted in English, will inspire, equip and motivate you, helping you prepare your business for unprecedented growth.

To register for the programme, complete the PBA Registration Form and return it to the Marketing department by 14th October.  Additional registrants from the same Dive Centre will benefit from a 50% discount and each primary Dive Centre attendee will benefit from a £/€100 credit toward your 2015 Dive Centre renewal.

PADI Business Academy – Bristol, UK – 30th November & 1st December

Join us for the Bristol PBA taking place on the 30th November and 1st December.  This two day programme, conducted in English, will inspire, equip and motivate you, helping you prepare your business for unprecedented growth.

To register for the programme, complete the PBA Registration Form and return it to the Marketing department by 30th October.  Additional registrants from the same Dive Centre will benefit from a 50% discount and each primary Dive Centre attendee will benefit from a £/€100 credit toward your 2015 Dive Centre renewal.

About the PADI Business Academy

PADI Business Academy (PBA) is the powerful, and hugely successful, business development tool only accessible to PADI members. If you’re looking to increase your business exposure, sales and bottom line profit you can’t afford not to become one of the thousands of successful international PADI Business Academy graduates.

Take a sneak peak at one of our 2014 Business Academies!  Watch the video below:

And now see what the PADI Business Academy can do for you:

View the latest brochure

We look forward to seeing you at one of our PADI Business Academy programmes!

Your PADI Europe, Middle East and Africa Team

PADI Member Support Pack (2015)

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PADI Europe, Middle East and Africa (EMEA) invites PADI Dive Centers and Resorts to take advantage of the PADI Member Support Pack (2015).

If you are planning to exhibit at one of the major 2015 PADI EMEA Shows, or a smaller, local show, you can enhance your stand and show presence by taking advantage of the Member Support Pack offer. All you need to know can be found in the PADI Member Support Pack Application (2015).

Please note that each PADI Member Support Pack application will be assessed individually on a first come, first served basis and there is limited availability. So, don’t delay – contact the PADI EMEA Marketing department (marketing.emea@padi.com) with your PADI Member Support Pack request before the application deadline (below) to make sure you don’t miss out!

2015 PADI EMEA Show dates and PADI Member Support Pack application deadlines:
Salon de La Plongeé (9th – 12th January) – Application deadline: 28th November 2014
Boot Düsseldorf (17th – 25th January) – Application deadline: 6th December 2014
Dive Travel Show (7th – 8th February) – Application deadline: 27th December 2014
Telegraph Outdoor Adventure and Travel Show (12th – 15th February) – Application deadline 1st January 2015
London International Dive Show (14th – 15th February) – Application deadline: 3rd January 2015
Dive Middle East Xpo (3rd – 7th March) – Application deadline: 20th January 2015
EUDI Show (6th – 9th March) – Application deadline: 23rd January 2105
DIVE 2015 (24th – 25th October) – Application deadline: 12th September 2015

Please send any enquiries regarding support for other shows or local events to marketing.emea@padi.com and they will be reviewed on an individual basis.

Don’t Miss Out on a 2014 PADI Business Academy!

PADI_BA_logo

PADI Business Academy is the powerful, and hugely successful, business development tool only accessible to PADI members. If you’re looking to increase your business exposure, sales and bottom line profit you can’t afford not to become one of the thousands of successful international PADI Business Academy graduates. Just take a look at what the PADI Business Academy can do for you!

PADI Business Academy Brochure

Join us for one of the remaining Business Academies taking place in 2014.  This two day programme will inspire, equip and motivate you, helping you prepare your business for unprecedented growth. To register for a programme, complete the PBA Registration Form and return it to the Marketing department. Additional registrants from the same Dive Centre will benefit from a 50% discount and each primary Dive Centre attendee will benefit from a £/€100 credit toward your 2015 Dive Centre renewal. We look forward to seeing you at one of our remaining 2014 PADI Business Academies.