PADI Store Birthdays in April 2014 for regions 11 and 16

Congratulations and a massive thank you from Terry Johnson and Matt Clements to the following PADI Retail and Resort Association members this month for the following anniversaries:

22 Years

S-2605 West Wales Dive Company

21 Years

S-2831 The Dive Zone Ltd

14 Years

S-3715 DiveStyle
S-3723 Above & Below Dive Centre
S-3674 Go-Dive Scuba Centre

13 Years

S-32043 Aquaholics

12 Years

S-32157 Wirral Sports – Diving & Watersports
S-32163 Aquatechnique Scuba School

11 Years

S-32317 Vobster Quay Diving Centre
S-32322 Fourth Element Diving

10 Years

S-32492 Sunderland Scuba Centre
S-32494 Glaciere Diving & Sailing

9 Years

S-35129 Scubaco Ltd

7 Years

S-35493 Just U Dive Ltd
S-35502 Discover Diving

6 Years

S-35686 The Tribe Discover Scuba Ltd
S-35687 Odyssey Dive Centre Ltd

4 Years

S-21850 Dive Rutland

3 Years

S-22404 OceanAddicts (M/V Embarr)

2 Years
S-22965 Aquatrek Divers

Power up with the PADI Business Academy – Stockholm

PADI Business Academy

PADI Business Academy (PBA) is the powerful, and hugely successful, business development tool only accessible to PADI members. If you’re looking to increase your business exposure, sales and bottom line profit you can’t afford not to become one of the thousands of successful international PADI Business Academy graduates.

Take a sneak peak at our first 2014 Business Academy! Click on the video below.

PADI Business Academy video

And to take a look at what the PADI Business Academy can do for you, view this brochure!

Join us for one for one of the upcoming 2014 PBAs. This two day programme will inspire, equip and motivate you, helping you prepare your business for unprecedented growth in 2014.

To register for a programme, complete the PBA Registration Form* and return it to the Marketing department. Additional registrants from the same Dive Centre will benefit from a 50% discount and each primary Dive Centre attendee will benefit from a €/£100 credit toward their 2015 Dive Centre renewal.

*Further PBA 2014 dates to be added

PADI Staff Spotlight: Sophie Haye (Coordinator, Instructor Development)

Sophie Haye – Coordinator, Instructor Development

Sophie Haye








Contact details:


Telephone:+44 117 300 7303

A quick bio from Sophie:

“I’m an Instructor Development coordinator here at PADI EMEA and I’ve been working here for around a year and a half. Before PADI I was studying French & Spanish and Cardiff University then did a work placement in Spain for a short while before returning to Bristol, where I grew up. In my spare time I sing in a 3-part harmony trio and make a mean cupcake (if I do say so myself)”

When did you first learn to dive? I did the Open Water course in August 2013 with some of my fantastic colleagues as my instructors.

How many dives have you done?  Only the Open Water ones so far, but I definitely plan to get more dives logged in 2014.

What is the first bit of dive equipment you bought? A Mask and Snorkel.

If you could only pack one bit of dive equipment to take with you on a trip what would it be? Well… my mask and snorkel as that’s all I own at the moment!

What is your favourite dive site in the UK? I’ve only been to Cromhall quarry for my training so I guess it wins by default! I’m keen to try out some more UK dive sites this year.

What is your favourite dive site in the world?  Ask me after I’ve been to the Philippines in April :D

What song do you currently like to listen to before you go diving? The entire Beyoncé back catalogue.

What is your favourite animal underwater? Whale sharks absolutely fascinate me!

What animal would you love to see on your next dive? A Manta Ray would be pretty cool.

What dive site is at the top of your to wish list? I have a pretty long list but I think it has to be the Maldives

What sort of food do you pack in your lunch box to eat between dives? Home-made cupcakes.

If you could go diving with someone (dead or alive) who would it be? Dagmar Dworakowski – my partner in crime at the office!

ow course

The secrets to a successful eNewsletter

How to make a successful eNewsletter

Three questions to ask before we begin.

  1. Do you subscribe to any newsletters?
  2. If so do you like to receive them?
  3. What do you like about your favourite newsletter?

Some people believe that a newsletter is the strongest marketing and business tool bar none. A newsletter is a way of communicating with a large audience all in one go.


According to a study by Yankelovich in 2007, people are bombarded with over 5000 different marketing messages every day. From billboards, posters, brochures, television/radio adverts, emails to social media and more – it’s non-stop!

The good news is that eNewsletters are a simple and cost effective way to cut through the clutter and are a powerful marketing tool.

We have produced a ‘How to make a successful eNewsletter’ digital toolbox which consists of a recorded webinar which explains the secret hints and tips to generating successful profit-producing newsletters.

To get your hands on the digital toolbox, simply click the ‘The secrets to a successful eNewsletter eSurvey‘ link below or the Big Blue Button below and answer a 60 second eSurvey.

Once you have submitted your answers you will get your hands on the good stuff!

The Scuba Industry Trade Association AGM will be held on Wednesday 21st May 2014.

TIME: 14.00

VENUE: Apeks Aqua Lung, Neptune Way, Blackburn, Lancashire, BB1 2BT

All full SITA members are welcome to attend the AGM.


The SITA board are looking for people who are willing to put a little time aside a few days a year and sit on the Executive Committee. The committee has a good representation of the various arms of the UK industry including training agencies, manufacturers and distributers, retailers and media companies. However it always good to bring in new blood and freshen up the look and ideas of the committee. Although they cannot have a flood of committee members, if you want to join in and have your say, there are spaces on the committee for you. 


2014  is an election year. Both positions of Chairman and Vice Chairman are due for election. Vini Howlett, current Chairman iswilling to sit for another term if unopposed. The position of Vice Chair is now vacant after Jim Standing of Fourth Element has decided not to run again.


So if any of you would like to step up and sit on the committee, run for one of these positions, or attend the AGM then please email SITA Company Secretary
Rosemary Lunn or Chairman Vini Howlett.

Leaders into Earths Final Frontier

It’s a cliché but true that the underwater world is Earth’s final frontier, and the PADI family leads its exploration. This is significant, because for the first time in human history, our survival relies in part on exploration. This is because the oceans — inner space — anchor the global ecosystem. We must understand and preserve them to survive. When you teach people to dive, you transform them into explorers, but you also teach them the value of what they see.

Dive Against Debris

Dive Against Debris

The “new life forms” they find underwater thrive in a different world, but we all realise it is not a world apart from our own, but integrally linked to it. Sadly, it’s often a beer can or a patch of anchor-ravaged reef that reminds us how the terrestrial world affects the subaquatic world. Diving breeds an army of advocates who join us in championing the preservation of the underwater world.

New divers form ranks with us because, once they see how fragile yet wonderful the underwater world is, they value it and want to protect it. But our main motivation isn’t diving. It’s our kids. My fantasy (and yours, I suspect) for humanity’s future is a healthy, abundant world in which my children, your children and their children will live. I believe that PADI’s deeper purpose is transforming people into advocate-explorers who passionately examine and protect our fragile seas so that we will see this fantasy become reality. Sci-fi movies are fun, but that’s as far as they go. Diving is also fun, but it’s real. That’s why you make a difference.

What is the PADI Minidive of the revised Open Water Divers Course and how is it conducted?


During confined-water training, students develop skills they will apply and demonstrate mastery of in open water. As PADI Instructors, we look for the student to complete skills in a reasonably comfortable, fluid, repeatable manner as would be expected of a diver at that certification level. The process begins with individual skills. However, while diving we apply multiple skills together, so over the training progression, students learn to integrate the new skills. The minidive lets students carry out the steps of a dive in the same manner they would as certified divers. It gives them the context of how everything fits together and provides the opportunity to repeat skills within the context of a simulated dive. This prepares students better for their open water training, particularly Open Water Dive Four. Although only required in Confined Water Dive Five, you may integrate minidives earlier in your confined water training – and it’s a good idea if logistics and time permit.

Minidives build student confidence by allowing skill practice in context, such as making an ascent at the end of a dive or disassembling gear after the minidive. From an instructor’s perspective, minidives help you evaluate how well students understand the contextual aspects of diving techniques, as opposed to simply having the ability to repeat skills when signalled. Minidives should be fun. Student divers learn better, learn faster, face challenges with more enthusiasm and become comfort-able with diving quickly if they enjoy what they’re doing. Simple ideas motivate divers; start by explaining that they are simulating an open water dive. Add as much realism as you can, such as using similar entries and exits to those used in the local area or that you’ll have them use during open water training. If you will be diving from a boat, mark off an area of the pool to simulate the stern or water entry area of the boat for students to work within. Little things like introducing underwater games during minidives or having someone (not involved in training) shoot video of them during the dive builds enthusiasm. To help students refine their skills in context, you can, for example, make certain zones represent a sensitive bottom they must avoid contacting by controlling buoyancy and maintaining awareness.

Simulating and practicing such aspects of open water dives helps students anticipate what it will be like when they get to open water. PADI’s Guide to Teaching gives you a solid overview on how to conduct the minidive — in particular it explains how the students team up to plan the dive themselves (a practice run prior to Open Water Dive Four), how to use the PADI Skill Practice and Dive Planning Slate, and how you will interact and supervise. The minidive provides a perfect opportunity to introduce an underwater attention getting signal. Students hear the signal, make visual contact with you and can respond to your directions underwater. Learning this in confined water offers you more control of your students in open water.


Regarding time management, you may already use a skill circuit or other practice time during confined water training. In this case, you’ll see relatively little effect on your schedule. For those who don’t, you should only notice a minor increase in time because the minidive skills build on skills already mastered. For example, students have already demonstrated that they can swim without a mask, replace it and clear it before they would do so in the context of a minidive. Also, Confined Water Dive Five introduces relatively few new skills, affording more time for the minidive. Some PADI Members who conducted the course revision beta trials found that time spent during minidives is gained back in the open water, as students are more organized and prepared. If you need further information on the revised Open Water Diver Course, login to the PADI Pros Site and search under [Training Essentials, Curriculum, and Revised PADI Open Water Diver Course Information Page].

PADI Releases Open Water Diver Touch

PADI Open Water Touch

PADI introduces world’s most popular open water training system on tablets to connect more consumers with PADI Dive Centers and Resorts.

Continuing to lead the way in diver education and attract more divers to PADI Dive Centers and Resorts, the PADI organization has launched the next evolution in the PADI Open Water Diver experience: the revolutionary PADI Open Water Diver Touch. An industry first, the Touch fuses state-of-the-art technology with proven PADI instructional design to deliver the excitement and experience of learning to scuba dive to consumers’ iOS and Android* tablets.

The Touch is a tablet-based version of the PADI Open Water Diver program – the world’s most popular scuba diving certification course. It integrates the PADI Open Water Diver manual curriculum, learning objectives and video clips into a rich, interactive learning environment. Since the Touch is a tablet-based application, no internet connectivity is required to view course content, although users must be online to complete Knowledge Reviews. So, student divers can conveniently access the knowledge development portion of the course at any time from any location. This increased accessibility makes the PADI Open Water Diver Touch extremely appealing to the ever-growing market of tablet users.“As consumer behaviors change, thPADI OW Touche dive industry must change to meet their expectations,” says Drew Richardson, CEO and President of PADI Worldwide. “Globally, tablet sales accounted for 48 percent of all PC sales last year. And, the worldwide tablet market is forecasted to grow 47 percent in 2014. Mobile devices have had the most rapid acceptance of any technology in history and people expect to do everything — including learn to dive — with them. The new PADI Open Water Diver Touch lets PADI Members give consumers what they want, and in the process, get them into their local PADI Dive Center or Resort.”

To further grow the industry and drive even more consumers through PADI Members’ doors, the PADI organization has also launched the new PADI Digital Library app, currently available for Apple iPad at the iTunes App Store. Consumers downloading this free app receive complimentary access to the PADI Open Water Diver Touch Introduction, which includes a call-to-action encouraging them to contact their PADI Dive Center or Resort to enroll in a course. The PADI Digital Library app will soon be available from the Google Play Store for Android devices as well. Consumers can purchase the complete PADI Open Water Diver Touch from PADI Members.

Want to learn more about the PADI Open Water Diver Touch? Contact your PADI Regional Manager or Sales Consultant. If you’re not a PADI Member and would like to learn about all of the innovative PADI products and membership benefits, contact your PADI Regional Headquarters and join the leaders in scuba diver education today.

PADI – The Way the World Learns to Dive®

*iOS version available now. Android version to follow.

Contact Us!

PADI Europe, Middle East and Africa
Pavilion 1, The Pavilions
Bridgwater Road, Bristol, BS13 8AE, UK
Tel: +44 (0) 117 300 7234
Fax: +44 (0) 117 971 0400

Registered UK Company Name: PADI EMEA Limited, VAT Registration No: GB 609 3115 60
© 2014 PADI EMEA Ltd.


PADI Distinctive Specialty supports Bamburgh Castle Beach Wreck project

bamburgh pix

In June last year, a graduate of the Maritime Archaeology Sea Trust’s PADI Basic Archaeological Diver Distinctive Specialty course found a beach wreck in the shadows of Bamburgh Castle last year.

Following MAST’s archaeological and dendrochronological surveys, English Heritage designated the site under the Ancient Monuments and Archaeological Areas Act 1979 as a Scheduled Monument in March 2014, making it an offence to damage it at any state of the tide.

The site made its appearance in the sand in June 2013. It was spotted by Steve Brown, an avocational archaeologist and recent graduate and now instructor of MAST’s PADI Basic Archaeological Diver Distinctive Specialty course.

Dr Roderick Bale of University of Wales, Trinity St David found not only that the timber was local to east England but noted a terminus post quem (the date after which it could have built) of 1768.

The wreck consists of the exposed remains of the port side of a wooden sailing vessel lying on its starboard side with its stern inshore. The rare survival and position of some of the features within the site – mast, pump and windlass – suggest that the buried structure could be mostly intact as the position of hull structure, deck beams and even deck fittings are all as would be expected from a mostly intact buried vessel. This is incredibly rare within the UK.

MAST conducted the survey with the help of volunteers from Bournemouth University and the PADI Basic Archaeological Diver Distinctive Specialty course who supplied their expertise and equipment. It was financed by both funds from the MAST course and from a grant from the Area of Outstanding Natural Beauty, Northumberland.

The discovery and survey of this unique and historically significant site shows how archaeologists and trained amateurs can work together in a cost effective way. With public funding for such projects being at its lowest in years, this marks a promising growth in the development of the network of heritage eyes and ears being developed by MAST – which, in this case, discovered a shipwreck of national importance.

Click here to read the English Heritage designation

Click here for information on the PADI Basic Archaeological Diver Distinctive Specialty course

Click here information on the Bamburgh Castle Beach Wreck


PADI EMEA: English Staff

Date last updated: 3rd April 2014

Here are some of your key contacts, please feel free to contact them for any questions.

Terry Johnson Terry Johnson
Regional Manager
Languages: EN
Tel: +44 117 300 7892

“I started at PADI as a TQM Consultant and PADI Examiner and then moved on to become a PADI Regional Manager in 2007, returning to Egypt to live in the region as Regional Manager for Egypt, Eastern Europe and Russia. I returned to the UK in 2011 to take over the UK North and retain Poland.” Terry Johnson

Matt Clements
Regional Manager/ Sales Consultant
Languages: EN
Tel: +44 117 300 7318
Matt RM (2)

“Hi, My name is Matt Clements. I have been with PADI for 3 and a half years in both Sales and now as a Regional Manager. I have been a professional member since 2000 and a diver since 1996. Currently I am just finishing off my Master Instructor rating with the aim to become a Course Director. I am a keen Sidemount and CCR diver and have been training to get some deep Tec dives in soon. I am also a Surfer and try get in the sea as often as possible.” Matt Clements

Barry Fudge Barry Fudge
Languages: EN
Sales Supervisor
Tel: +44 117 300 7322

“I am Barry Fudge and have worked for PADI since 1994 and part of the original team that set up PADI International Limited (PIL), I have worked in the Sales Department since 1998, becoming Supervisor in 2006, I was involved in merging the department when the 3 former offices, PIL, PADI Europe & PADI Nordic merged into PADI Europe, Middle East and Africa. I now supervise 9 Sales Consultants and all corporate accounts, and also look after the following regions: UK, South Africa, Mozambique, Turkey, the Maldives & Egypt as well as cover. I am an avid watcher and player of a lot of sports and still play to a high standard of table tennis in the local league, my other interests are Films, Music, Comedy Clubs & Socialising. I have always liked the social side of this great sport we work in and continue to be passionate about this industry after all these years.” Barry Fudge

Natasha Weetch
Customer Service Consultant
Languages: EN
Tel: +44 117 300 7249
Natasha Weetch

“My Name is Natasha Weetch, but I prefer to be known as Tasha. I started working for PADI in July 2012 as a member of the processing department. I now work as a customer service consultant and take care of our English speaking members. I have only completed a DSD but would love to start my Open Water this summer. If you require any assistance please do not hesitate to contact me directly, and I will be happy to help.” Natasha Weetch

me Corrina Hawker
Customer Services Consultant
Languages: EN
Tel: +44 117 300 7307

“Hi I’m Corrina, I have worked at PADI in Customer Services since July 1999. I am a Rescue Diver and I’m interested in fitness training and reading. Please do not hesitate to contact me with any inquiries.” Corrina Hawker

Vikki Batten
TQM Technical Diving Consultant
Languages: EN
Tel: +44 (0) 117 300 7347
Vikki Batten

“Hi, my name is Vikki and I am the Director or Rebreather Technologies in the Technical Diving Division as well as a Technical Consultant and Instructor Examiner. Before working for PADI I owned and ran a PADI Five Star IDC and Tec Centre. I have taught courses all over the world, specialising in extreme environments which is where my passion still lies. The best thing about my job is getting to travel, meet divers and go diving.” Vikki Batten

Sophie Hay Sophie Hay
Instructor Development Coordinator
Languages: EN/ES/FR
Tel: 44 117 300 7303

“Hi I’m Sophie! I joined the PADI team in July 2012 as a Customer Services Consultant then moved into the Instructor Development department at the beginning of 2013. I speak French & Spanish having studied languages at University so it’s great to be able to use these skills on a daily basis working at the PADI EMEA office which happens to be in my hometown, Bristol! Last summer I was lucky enough to participate in our in-house PADI Open Water Diver course and absolutely loved it. I look forward to furthering my diving education this year and going on some diving holidays!” Sophie Hay

John Carlin
Marketing Manager
Languages: EN
Tel: +44 117 300 7893
John Carlin

“Hi! I have been working for PADI for 4 years as a PADI Regional Manager and now as the interim Marketing Manager for PADI EMEA. I started diving in 1998 and some 2000+ dives later, and as a PADI Course Director, I still get excited about blowing bubbles underwater. I hold a PhD in Marine Biology and I have taught and dived in over 20 different countries but there are still plenty more I want to visit.” John Carlin