YOU CAN. Grow your dive business!
New for 2018, take advantage of the revamped marketing toolbox to support your business efforts across your acquisition, continuing education and pro acquisition markets.
The latest digital marketing materials have been designed to inspire and attract new divers, keep certified divers diving, and convert recreational divers into professionals.
Access the 2018 Marketing Toolkit, download the assets you require based upon campaign level, the type of regional imagery and the language variation you want to use.
Implement the assets across all of your marketing channels for a fully synchronised multi-platform campaign. Potential customers and returning customers alike should see a consistent message when they receive emails from you, when they visit your social media pages, read your blog or visit your store. A consistent message equals a consistent income.
Example: Acquisition of new divers in Northern Europe
- Open the 2018 RRA Marketing Toolbox
- Open the Campaigns folder
- Open the Entry Level folder
- In this case, we want to promote PAD Open Water Diver, so open this folder
- Choose Northern Europe
- Decide which marketing channels work best for your business. For consistency, use assets from all digital and print folders.
- Implement these assets in line with your marketing plan