PADI Business Academy in Cape Verde

PBA Lite 2017 Blog Header

Dinamize a sua Operação de Mergulho em 2017 e mais além

Quer alinhar as suas estratégias de marketing em vários canais este ano e melhorar a eficácia geral das suas iniciativas? Aprenda como, ao participar num dos seminários PADI Business Academy Lite

1 day PADI Business Academy Lite – €99 – £88 – CHF107

Tópicos das apresentações 2017

O PADI Business Academy Lite irá este ano focar-se na integração de tanto uma estratégia de merketing digital forte, bem como, oportunidades de negócio, vendas, serviço ao cliente e de treino.

Durante o decorrer das sessões os participantes podem esperar obter conhecimentos nos seguintes tópicos:

  • Páginas de Internet
  • Vendas
  • Redes Sociais
  • Serviço ao Cliente

E como Graduado Business Academy, terá acesso á nossa Promoção de Vendas exclusiva, ajudando-o a levar mais á frente o seu negócio digital.

Para se registrar simplesmente clique aqui para descarregar e preencher o formulário. Por favor, envie o formulário preenchido para Dave Protheroe do Departamento de Marketing

Date Country City Language
24th & 25th July Cape Verde Sal Island Portuguese
1st September Italy Ustica Italian
October Zanzibar Zanzibar Town English

 

OFERTAS DE VENDAS EXCLUSIVA!

Faça o seu registro hoje  e como participante terá direito à nossa oferta exclusiva de vendas 5-4-4 em todos os produtos digitais¹

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¹ Válido para todos os productos digitais PADI com exceção de eLearning para  participantes do PBA Lite 2017.

*Por favor note que as PBAs demonstradas na agenda anual poderão  estar sujeitas a cancelamentos ou alterações. Se pretende assistir à Bussiness Academy Lite 2017 por favor verifique a agenda regularmente. PBAs adicionais poderão ser adicionadas ao longo do ano.

** Para efeitos de contabilidade a moeda cobrada  será reflexiva sobre a moeda cujos participantes pagam a sua taxa de renovação, independentemente da localização da PADI Business Academy Lite 2017.

 *** O preço não inclui IVA


Supercharge Your Dive Operation in 2017 & Beyond

Want to streamline your multi-channel marketing strategies this year and improve the overall effectiveness of your initiatives?  Learn how by attending one of the PADI Business Academy Lite one day Seminars.

1 day PADI Business Academy Lite – €99 – £88 – CHF107

2017 Presentation Topics

The PADI Business Academy Lite focuses on the integration of both a strong digital marketing strategy as well as business, sales, customer service and training opportunities.

PBA Lite attendees will benefit from presentations on:

• Website enhancement
• Sales techniques
• Social Media
• Customer Service improvements

And as a Business Academy Graduate attendees will be entitled to an exclusive Sales Promotion, helping to drive their digital business forward.

To register, simply click here to download and complete the form and return it to Dave Protheroe in the Marketing department.

Date Country City Language
24th & 25th July Cape Verde Sal Island Portuguese
1st September Italy Ustica Italian
October Zanzibar Zanzibar Town English

EXCLUSIVE SALES OFFER!
Register today and as an attendee you will be entitled to our exclusive 5-4-4 sales offer on all digital products¹

OWD_touch¹Valid on all PADI digital products excluding eLearning for PBA Lite 2017 attendees.

*Please note that PBAs shown in this Schedule may be subject to change or to be cancelled. If you plan to attend a 2017 Business Academy Lite, please check this schedule regularly. Additional PBAs may be added during the year.

** For accounts purposes the currency charged will be reflective of the currency that the attendees pays their renewal fee in, irrespective of PADI Business Academy Lite location.

***Price does not include VAT

Join PADI at EUDI 2017!

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Once again, PADI Europe, Middle East and Africa will be exhibiting at EUDI, taking place at Bologna Fiere, Ingresso Michelino, Padiglione 36 from 3 – 5 March. Visit the PADI stand, where PADI staff will be on hand to answer all your questions as well as demonstrating our latest products and features.

Find out what’s on:

Over the course of the show we’ll be holding some great seminars, which we would love you to join us for.  Don’t forget to register for the Member Forum if you’re planning to attend. Register Now.

We would also like to invite you to the Member Social on the PADI Stand, after the Member Forum.

Date Time Seminar Location PADI Professionals/Divers
03.03.17 11.30 – 12.00 Progetto Scuola D’Amare 2016/2017 Palco Oceano Divers
04.03.17 14:00 – 17:30 Member Forum e Cerimonia di Premiazione Sala Sinfonia PADI Professionals
04.03.17 18:00 – 19:00 Member Social Stand PADI PADI Professionals
05.03.17 11.00 – 11.30 Revisione del corso ADVANCED OWD PADI Palco Oceano Divers

We look forward to seeing you there!

Join PADI at Salón de la Inmersión 2017

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PADI Europe, Middle East and Africa will be exhibiting at Salón de la Inmersión, taking place at Fira de Cornellà (Barcelona) from 24th – 26th February on stand 73.

Visit the PADI stand, where Tony Andrews (PADI EMEA Territory Director), Gorka Otaola (Regional Manager for Spain) and all the PADI staff will be on hand to answer all your questions as well as demonstrating our latest products and features. While you are there, make sure you take advantage of our special sales promo exclusive to the show.

Find out what’s on:

Date Time Seminar Location
25.02.17 18.15 – 19.30 Member Forum Sala Jornadas
25.02.17 19:30 – 20:00 Member Social PADI Stand

Don’t forget to register for the Member Forum if you’re planning to attend. Register now.

We would also like to invite you to the Member Social on the PADI Stand, after the Member Forum.

We look forward to seeing you there!

Join PADI at DMEX 2017!

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After a very successful 2016 Show, PADI will once again be exhibiting at DMEX in 2017, from February 28th – 5th March on stand D70.

Visit the PADI Village where staff look forward to meeting you and answering your Sales and Training related questions, including everything to do with the NEW Advanced Open Water Diver programme and the PADI Freediver programme, as well as the most recent additions to the PADI digital product suite.  We look forward to welcoming you to the PADI Village at DMEX.

And don’t forget the 2017 Member Forum, taking place at 19:00 on 27th February at The Emirates Academy.

We look forward to seeing you there!

PADI Pros Facebook Pages New Global Structure

The PADI Pros Facebook Pages are important platforms for PADI to communicate important news, updates and tips relating to PADI and the industry specific to your region.

These Facebook Pages will soon be merging into a new global page structure.

What does this mean for me?

You will most likely not notice any difference; however, you will be defaulted to the regional page based on the country where you live. You will have the option to switch regional pages by selecting a different country.

How do I switch regional pages?

  • Hover over ‘More’ below the Page’s cover photo.
  • Select Switch Region.
  • Select the country you want as your default for the Page.
  • Click Save Preference.

Example from facebook.com/PADIProsNorthAmericaCaribbean

PADI Pros 1PADI Pros 2

What will the global page structure look like?

There will be a new global PADI Pros Facebook page and then the same regional pages that you have already been following.

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What PADI Pros Facebook pages are currently available?

PADI Pros

PADI Pros Africa

PADI Pros East Asia

PADI Pros Europe

PADI Pros Japan

PADI Pros Latin America

PADI Pros Middle East

PADI Pros North America & Caribbean

PADI Pros Oceania

PADI Pros South East Asia

PADI Pros South Korea

We strongly encourage you to visit and ‘Like’ the PADI Pros Facebook Page relative to your region.

If you have any questions about this transition, please contact PADI’s social media team at socialmedia@padi.com.

PADI Business Academy Lite 2017 Schedule & Pricing

PBA Lite 2017 Blog HeaderSupercharge Your Dive Operation in 2017 & Beyond

Want to streamline your multi-channel marketing strategies this year and improve the overall effectiveness of your initiatives?  Learn how by attending one of the PADI Business Academy Lite one day Seminars.

1 day PADI Business Academy Lite – €99 – £88 – CHF107

2017 Presentation Topics

The PADI Business Academy Lite focuses on the integration of both a strong digital marketing strategy as well as business, sales, customer service and training opportunities.

PBA Lite attendees will benefit from presentations on:

• Website enhancement
• Sales techniques
• Social Media
• Customer Service improvements

And as a Business Academy Graduate attendees will be entitled to an exclusive Sales Promotion, helping to drive their digital business forward.

To register, simply click here to download and complete the form and return it to David Protheroe in the Marketing department.

Date Country City Language
22 February Sweden Stockholm English
27 February Sweden Göteborg English
20 March Switzerland  Bern German
22 March Denmark Copenhagen Danish
7th April Portugal Lisbon Portuguese
9th April Saudi Arabia Jeddah Arabic
21st April UAE Dubai English / Arabic
25th April Spain Madrid Spanish
26th April Spain Barcelona Spanish
2nd May Cyprus Paphos English
3rd May Cyprus Protaras English
10th May Canary Islands Lanzarote English
12th May Canary Islands Tenerife English
27th – 28th June Maldives Villa College Male English
24th – 25th July Cape Verde Santa Maria Portuguese
1st September Italy Ustica Italian
October Zanzibar Zanzibar Town English

EXCLUSIVE SALES OFFER!
Register today and as an attendee you will be entitled to our exclusive 5-4-4 sales offer on all digital products¹

OWD_touch¹Valid on all PADI digital products excluding eLearning for PBA Lite 2017 attendees.

*Please note that PBAs shown in this Schedule may be subject to change or to be cancelled. If you plan to attend a 2017 Business Academy Lite, please check this schedule regularly. Additional PBAs may be added during the year.

** For accounts purposes the currency charged will be reflective of the currency that the attendees pays their renewal fee in, irrespective of PADI Business Academy Lite location.

***Price does not include VAT

New My PADI Club™ – Coming in 2017

Coming in 2017, My PADI Club will be a brand new portal to the underwater world and a vibrant home for the dive community. It offers tools, expert advice and a community of like-minded divers to make it easier for people to explore, learn, and share their passion for diving.

A digital platform accessible from any device, My PADI Club lets divers of all levels:

  • Log unlimited dives and use eCards to verify certification.
  • Seek advice with an Ask an Expert feature.
  • Connect, find new buddies, and become part of the largest dive community in the world.
  • Plan their next underwater exploration with ratings and reviews.
  • Take advantage of PADI eLearning® and dive equipment discounts.

Make My PADI Club yours. To learn more, contact your PADI Regional Manager or Training Consultant and stay tuned to hear about exclusive benefits just for PADI Members in the January edition of Surface Interval.

The Hazards of Travel: Deep Vein Thrombosis

A sometimes inconvenient reality is that travel, and often long travel periods, are required to dive some of the world’s most unique and interesting locations. Whether divers are searching for clearer water or warmer weather, it’s often hard to avoid lengthy journeys. As you venture to distant locales, make sure you, and the divers with you, are aware of a travel-related health concern – Deep Vein Thrombosis (DVT).

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What is DVT?

DVT is not directly related to diving, but the risk is significantly increased by long periods of immobility, such as those found on long flights to dive destinations. DVT is a condition in which a blood clot forms in one or more of the deep veins, often in the legs. Symptoms include swelling and pain in the leg, ankle, or foot, as well as warmth or discoloration in the affected area. Swelling and discoloration that begins in the leg can also spread to the ankle or foot. Blood clots formed by DVT can break free and travel with the blood, potentially causing life-threatening conditions such as stroke or pulmonary embolism.

Why does DVT occur?

Most DVTs occur in individuals with pre-existing risk factors who remain motionless for long periods, such as when traveling by plane, car or train, or when bedridden. This is because immobility slows the flow of blood in the veins, increasing the risk of a blood clot forming. In addition, pressure on the calf from a poorly designed airline seat, for example, can cause damage to the walls of the veins in the leg and increase the likelihood of clot formation.

DVT is not a common condition – the prevalence for travelers on flights of eight hours or more is between 0.3 – 0.5%. However, DVT risk can be increased by age, obesity, and estrogen use. Individuals who are greatly above or below average height, and individuals with limited mobility, or who have had a recent surgery are also at a greater risk of DVT.

What can you do to mitigate your risk of DVT?

If you, anyone in your group, are at an increased risk of DVT, take preventative steps – wear compression socks, periodically walk during the flight, and exercise feet and calves. Individuals at risk for DVT should ensure that they are well-hydrated before flying, and discuss the possible benefits of anti-inflammatory medications with their healthcare provider.

If you suspect you have symptoms of DVT, seek qualified medical assistance immediately.

For more information on health and diving, visit DAN.org/Health

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Celebrating 25 Million Certifications

It’s getting close now. Really close. Anticipation is building all over the globe, as the latest news from the PADI® Certification Department is that the milestone will hit sometime this December. If you compared the situation to cooking some popcorn in an iron skillet, it would be wise to keep shaking things as a few kernels are just about to get scorched. 25mil

The excitement is sure to build even more following the announcement that as part of the celebration the lucky diver who receives the 25,000,000 certification, his/her buddy, and the certifying PADI Member will be invited on a dream dive vacation to Australia’s Great Barrier Reef.

You read that right. The celebratory trip includes: round-trip economy airfare and four nights’ accommodation in Cairns, Australia, a three-day/three-night live-aboard dive adventure on the Great Barrier Reef and, for the ultimate surface interval, a day trip to the Daintree Rainforest World Heritage Site. Made up of nearly 2900 individual reefs, 600 islands and 300 coral cays, the Great Barrier Reef is the world’s largest single structure comprised of living organisms. Divers around the world revere the reef for its biodiversity and beauty, and the region is home to an amazing array of marine life including turtles, rays and even dwarf minke whales.

greatbarrierreef

That’s a seriously cool package for any diver and a great way to celebrate the fact that PADI has issued 25 million certifications over the last 50 years. Ready to pack your bags? Keep sending in those PICs, and if one of yours is the 25 millionth, you’ll be on your way…

Marketing is Everything

By John Kinsella, (CD – 13969)

When I was looking for a pithy marketing quote to grab your attention for this article, I came across an interesting piece (http://heidicohen.com/marketing-definition/) listing no fewer than 72 separate definitions of the term “marketing”. Two definitions really stood out. The first, attributed to Matt Blumberg, CEO of Return Path, a highly successful email marketing company, claims that when done well, marketing is the business strategy: It is the value proposition, brand positioning and image to the world. It must be largely measurable and accountable around driving business goals. When not done well, Blumberg asserts, it’s an endless checklist of advertising and promotional to-dos that can never be completed. The second definition emphatically makes the same point. Regis McKenna, writing for the Harvard Business Review, said simply, “Marketing is everything.” [My italics]

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If you agree, it makes solid business sense to prioritize your marketing efforts and get as much help as you can. Especially when that help is basically free. One of the most important benefits of PADI® Membership is marketing support, and it’s yours for the asking (or downloading). There’s a plethora of detailed information in your back issues of The Undersea Journal® and the valuable resources on the PADI Pros’ Site are at your disposal. Here’s a look at a few initiatives that should be on your strategic radar for 2017.

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The second annual PADI Women’s Dive Day saw a doubling of interest in 2016 over 2015. Events organized by PADI Members worldwide grew from 330 to more than 700 and it’s going to be a focal point again in 2017. The goal is to increase the number of women in diving and bring more families into the sport. Research indicates that women make anywhere from 80-92 percent of the vacation decisions for the family, so attracting more women to the sport will invariably bring the families. “This year, in PADI Americas alone, we had almost 400 million (media) impressions for Women’s Dive Day,” said Katie Thompson, Director of Marketing. “If you register an event on PADI.com, people will find you.” You’ll see a preview of what’s in store this month, and there’ll be marketing support assets available in the first quarter of 2017. Mark 15 July 2017, the next PADI Women’s Dive Day, on your marketing calendar now.

My PADI Club

Another arrow in your 2017 marketing quiver has to be My PADI Club. This new premium membership product has the potential to become the cornerstone of your all-important digital marketing and social media marketing strategies. Take a look at the dedicated article in this edition of the Surface Interval for early details of yet another great marketing initiative with PADI Dive Centers, Resorts and Members at the center. Make a point of being an early adopter.

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New Advanced Open Water Diver Course

Along the same lines, speaking of cornerstones, the new Advanced Open Water Diver course is just that, for your entire continuing education program. Keep this front and center in your marketing strategy for 2017. Take a look at the article in the third quarter 2016 The Undersea Journal for detailed insights (and marketing tips) into just how the links between Advanced Open Water Diver and (almost) the entire suite of PADI courses can help you keep your continuing education courses full.

PADI Members have a wealth of wonderful marketing material at their fingertips; it just makes sense to make the most of it.