Take part in the third annual PADI Women’s Dive Day on Saturday, 15 July 2017

For the past two years, divers from every corner of the globe have come together for PADI Women’s Dive Day to bond over their love of the ocean and a passion for diving. This growing tradition will continue on 15 July 2017, further strengthening and supporting the female dive community through a day of fun, adventure and camaraderie.

PADI Dive Centers and Resorts hosted more than 700 events in 77 countries last year for the second annual PADI Women’s Dive Day on 16 July 2016. Since the 2015 inaugural event, the celebration has continued to gain momentum as new and experienced divers gear up for everything from high tea on the high seas to shark dives and underwater cleanups. As a result, PADI female certifications increased noticeably in both 2015 and 2016, narrowing the gender gap in diving.

This was possible thanks to the enthusiasm and participation from PADI Members around the world who got behind this initiative. Let’s do it again, only bigger. More new divers. More ambassadors for the underwater world.

Participate in PADI Women’s Dive Day 2017 to strengthen and grow the female dive community, attract new women to the sports of scuba diving and freediving, and motivate existing female divers to get back in the water and continue their dive training.

Start planning your 2017 PADI Women’s Dive Day event on 15 July 2017 using these simple steps.

1. Decide what type of event to host. The type of event to host is completely up to you! Whether you conduct PADI Women’s Dive Day themed courses, have a family-oriented open day, host fun dives or even a girls’ night out with your divers, only your imagination limits your event.

2. PADI Retail and Resort Members, register your event on the PADI Women’s Dive Day Event Locator. By registering your event, your dive center/resort will be included on the Event Locator at padi.com/women-dive.  To register your event, ensure you are logged into the Pros’ Site with your PADI Dive Center or Resort account (not an Individual Member account), go to ‘My Account’ page of the PADI Pros’ Site, and click on ‘Register your Women’s Dive Day event(s)’. Follow the on-screen instructions to quickly and easily add your event.

3. PADI Professionals hosting an event not affiliated with a dive center/resort are encouraged to share their event information with their regional PADI office (PADI Americas: womendive@padi.com; PADI Asia Pacific: marketing@padi.com.au; PADI EMEA: marketing.emea@padi.com).

4. Promote your event. Use different platforms to help get the word out about your event – email, social media, advertisements (print, online and in-store), and event calendars. Visit the PADI Pros’ Site Women in Diving page to download customizable PADI Women’s Dive Day marketing materials. Tag your Twitter posts with #padiwomen to have your news shared in the Twitter Feed on padi.com/women-dive.

5. Post Event Follow-Up. Follow up with all your PADI Women’s Dive Day event participants afterward. A simple “thanks for being with us” keeps divers engaged and encourages them to continue diving with you. Don’t forget to include links, telephone and a call to action. And be sure your success stories and photos with the marketing team at your PADI Regional Headquarters! Tag event photos that you post on social media with #padiwomen to feed into PADI’s social channels.

PADI Retail and Resort Members: Register your 2017 PADI Women’s Dive Day event now! 

 

Dive Into the World of Professional Freediving – Become a PADI Freediver Instructor

PADIHas freediving cast its spell on you, holding you in its net of wonder forever? Are you ready to challenge yourself and take your freediving to another level? You want to move away from recreational freediving and dive into the world of professional freediving?

Becoming a PADI Freediver Instructor will be your passport into the world of professional freediving; teaching others to redefine their limits by experiencing ultimate freedom beneath the surface.

Becoming a PADI Freediver Instructor is not only a question of acquiring the necessary knowledge and understanding but also of achieving exceptional skill and endurance levels that allows you to safely and comfortably demonstrate to your students how to perform dives.

In order to enrol on the PADI Freediver Instructor course you must be physically and mentally prepared for a minimum of four days of classroom and inwater sessions.

There are three Instructor-level certifications for PADI Freedivers.

  1. PADI Freediver Instructor: You are authorised to teach PADI Freediver and Basic Freediver.
  2. PADI Advanced Freediver Instructor:  You can teach all diver levels through to PADI Advanced Freediver.
  3. PADI Master Freediver Instructor: You can teach all diver levels including PADI Master Freediver.

There are two paths to earning the PADI Freediver Instructor rating. The first is for experienced freedivers who gain instructional skills by attending a PADI Freediver Instructor Training Course. The second path is for current freediver instructors who want to join the PADI organisation by attending a PADI Freediver Instructor Orientation.

Note that PADI Open Water Scuba Instructors (or higher rating) who are also experienced freedivers and have a PADI Advanced Freediver certification may apply directly for the rating by submitting a PADI Freediver Instructor Application to your PADI Regional Headquarters.

There really is something about this sport that takes people under its spell…we will leave it to you to teach others to discover it for themselves.

If you’d like further information on how to become a PADI Freediver Instructor, please contact our Training Department

 

Are you part of the PADI Freediver Movement?

PADI is excited to market freediving to the EMEA territory – Jump on board to be a part of this PADI Dive Center business development opportunity.

Freediving is a life changing experience. For all who venture underwater on one breath. For the younger audience, looking for a newly emerging, boundary pushing sport or for those with more years behind them and a desire to find a less materialistic hobby, that compliments a desire to get back in touch with themselves and the purer values in life, the feedback tends to be consistent. The intrinsic challenges of freediving, coupled with the discipline and control that come with it, tend to bring an unparalleled sense of power and freedom. This sport can uncover new and profound dimensions of a person’s personality and has people reconsidering what they thought they knew of themselves and the world. It is a sport that leaves people in awe of the extraordinariness of their own bodies and the beauty of the underwater world. And PADI wants to bring all that Freediving has to offer to the wider world.

PADI is excited to unveil its plans to market Freediving to the EMEA territory. PADI EMEA has developed a series of marketing tactics to inspire and incite potential freedivers all over our territory.

With marketing efforts ranging from a beautiful multilingual landing page  to printed media adverts and online advertising and messaging across powerful and influential social media platforms, the PADI Office is committing resources to supporting freediving growth throughout the territory. But perhaps most beautifully, PADI has teamed up with freediving legend Forrest Simon to create this stunning video that says it all.

As we target key audiences across EMEA, PADI is reaching out to current PADI Freediver Centers to join this movement. Marketing efforts are in place to capture and drive audiences to PADI Freediver Centers. Whether you are part of an existing PADI Freediver Center, or are wanting to register one, PADI will help you make the most of this new movement.

How to become a PADI Freediver Center

To become a PADI Freediver Center, download, fill out and return the application form to customerservices.emea@padi.com. To add the PADI Freediver Center rating to your current listing and take advantage of these marketing efforts, the cost is £160.75 + VAT (€216.25 + VAT or CHF 233.25).

PADI Freediver Center Application

PADI Freediver Classification and Membership Standards

For more information, please don’t hesitate to contact your Regional Training Consultant or Regional Manager.

 

 

Why Become a PADI Five Star Dive Center?

 Discover the exclusive benefits you could enjoy by becoming a PADI Five Star Dive Center and how these will help grow your diving business!

 What are the benefits of becoming a PADI Five Star Dive Center?

As the year has already well and truly started, it is time to look ahead to the coming months and think about what you want to achieve. Analysing how you did each year and setting goals for growth is a key part of every successful business.

PADI Five Star membership is awarded, on an annual basis, to progressive PADI dive centers that provide a full range of PADI diver education programs, equipment selection and experience opportunities, while actively promoting aquatic environmental awareness.

These businesses excel in providing quality services to divers, present a professional image and actively promote the benefits of recreational scuba diving, snorkelling, dive travel, and environmental protection. PADI Five Star Dive Centers embrace the PADI system of diver education and offer regular continuing education programs to ensure divers have the opportunity to advance their skills and knowledge. These dive businesses are active in the community and are committed to providing customer satisfaction along with great dive experiences.

But why become a PADI Five Star Dive Center?

  • As a PADI Five Star Dive Center you receive exclusive benefits including:
  • An additional 10% off your usual purchasing level
  • Premier listing (high visibility) on the Dive Shop Locator
  • Authorisation to conduct PADI Assistant Instructor courses
  • Specially-designed, gold certification cards for your students, distinguishing your business as a superior PADI Dive Center
  • £100 credit for Facebook Advertising, put in place by one of our dedicated Marketing team
  • One e-Marketing consultation (visit or online) with our e-Marketing Specialist to review your digital marketing strategy
  • Website reviews to analyse and improve your SEO (Search Engine Optimisation)
  • PADI Marketing Toolkit to update your PADI Five Star Dive Center with the latest flags and posters
  • Regular, exclusive sales offers reserved for PADI Five Star Dive Centers

Ready to take the plunge?

Contact your PADI Regional Manager today for more information on how to apply to become a PADI Five Star Dive Center!

 

PADI’s World-Class Business Support and Service Results in Record Membership Numbers

More dive centers and resorts joined PADI in 2016 than any other year. Hear why so many chose PADI…

29Mar17_bebestbepadi_02

When dive businesses consider joining the PADI® family, they discover a variety of benefits including the ability to increase course profit, leverage best-in-class business support, and access unparalleled customer service. Combined with the power of the PADI brand bolstered by 50 years of dive training excellence, plus a dedication to aquatic conservation and advocacy, and it’s easy to see why so many dive centers and resorts choose PADI for long-term business success. In fact, more dive centers and resorts joined PADI in 2016 than any other year, with retail and resort membership now exceeding 6400 members globally.

PADI Dive Centers and Resorts use the PADI System of diver education to offer quality educational programs and dive experiences. What results is that when customers visit PADI’s Dive Shop Locator, the stores they see are authorized PADI facilities and not just pins on a map.

Jim Copeland of Copeland’s, Inc., a PADI Dive Center in Corpus Christi, Texas, USA, switched his store to PADI from another training agency. “I was pleased with PADI’s high training standards; I haven’t trained so hard since I first started my dive shop in 1958!” he says about PADI’s onboarding process. “It was a very difficult decision to cross over to PADI, but I don’t regret it. Everyone at PADI has been awesome, especially our PADI Regional Training Consultant, Kristina Leadbeater – she is absolutely priceless.”

PADI’s exemplary customer service is a member benefit that receives continuous accolades. Ian Sutherland of 3 Fathoms Scuba, Ltd., a PADI Dive Center in Winnipeg, Manitoba, Canada, echoes Copeland’s praise for the PADI team. “I’ve never had a single complaint with PADI’s customer service in the two years since I joined,” he says. Having joined PADI after leaving another training agency, Sutherland is particularly appreciative of the organization’s responsiveness to his needs and the close communication maintained with him. “Debbie Parker, my Certifications Coordinator, is absolutely exemplary in the way she deals with members!” he adds.

“PADI has always considered outstanding customer service paramount,” says Drew Richardson, PADI Worldwide President and Chief Executive Officer. “In a time where other businesses appear to be cutting back on customer service, PADI Regional Headquarters are expanding to deliver prescriptive business support tailored to meet members’ needs. For example, PADI’s Regional Business Support Teams include a Territory Director, who is focused on the needs of a specific geographical area, plus a dedicated Regional Manager and Regional Training Consultant. Together, this team delivers proven diver acquisition and retention tools customized for each market to provide prescriptive business support to PADI Dive Centers and Resorts.” Each PADI Regional Business Support Team also includes a Marketing Consultant and Customer Relations staff member. Together, the teams strive to deliver turnkey business solutions and concierge-level support to PADI Members.

Profitability is always on every dive business owner’s mind, which is why PADI dedicates extensive resources to developing business education programs. Many of these programs are free to PADI Members, including a wide offering of Business of Diving webinars, both live and recorded at the PADI Pros’ Site. For more in-depth business training, members turn to PADI Business Academy. “I’ve attended four PADI Business Academy programs,” says Matt Bolton, General Manager of Crystal Dive Resort in Koh Tao, Thailand. “The PADI team does an absolutely fantastic job – organized, informative, and fun, combined with lots of member-focused, one-on-one consultations.”

So, what does unparalleled training standards, superior customer service and in-depth business support result in? According to Copeland, it’s higher profits. “We definitely make more money with PADI!” he says.

Be Best. Be PADI – The Way the World Learns to Dive®

Listen To Your Ears

Written by DAN Staff

In the first metre/three feet of a descent, your ears experience 10 percent greater pressure than they did at the surface. At two metres/six feet that percentage doubles, and at three metres/10 feet, there’s enough pressure differential to rupture ear drums, or burst blood vessels and draw fluid and blood into the inner ear.

BonaireOW0213__0757_Equalize

Despite the fact that most ear injuries can be prevented, many divers seem to equalize their ears almost as an afterthought. Injury statistics show that ear issues are one of the leading causes of dive injuries. You can help reduce you student divers’ risk of an ear injury by firmly establishing the importance of equalization early in their training and continually reinforcing the need to equalize before any discomfort occurs.

Ear injuries can occur quickly, so take a moment to brush up on your ear injury knowledge to help improve your divers’ safety and comfort.

Middle Ear Barotrauma

A middle-ear barotrauma is a condition in which pressure in the tympanic cavity (air-filled space in the middle ear) is significantly lower than the pressure outside the ear. This results in a relative vacuum that causes the eardrum to bulge inward, ear tissue swells, and fluid and blood from ruptured vessels leak into the tympanic cavity. This can be caused by a failure to equalize or Eustachian tube obstruction on descent. Divers with middle ear barotrauma will generally report initial discomfort that may intensify to severe pain, and the feeling of clogged, or stuffy ears.

Perforated Eardrum

A rupture of the tympanic membrane (eardrum) is generally the result of a failure to equalize the middle ear, or too forceful a Valsalva maneuver. The condition often causes pain, although the rupture may relieve the feeling pressure on the ear, and vertigo may follow. Most perforations will heal naturally within a few weeks, although some cases may require surgical repair. Factors like congestion, inadequate training, and excessive descent rates can increase a diver’s risk of eardrum perforation.

 

Inner Ear Barotrauma

Similar to eardrum perforation, inner-ear barotrauma can be caused by a failure to equalize or an inappropriately aggressive Valsalva maneuver. A significant pressure differential between the external and middle ear can cause an outward bulging of the ear’s round window. This can cause inner ear injuries without a rupture. If the round window ruptures, the loss of fluid in the inner ear can damage the balance and hearing organs, and surgical repair may be required. Divers with inner ear barotrauma often experience severe vertigo, hearing loss, tinnitus (persistent noise in the ears), a feeling of fullness in their ear, and involuntary eye movements known as nystagmus.

Facial Baroparesis

In some individuals, increased pressure in the middle ear can stop circulation to a facial nerve resulting in facial baroparesis – paralysis of the facial nerve. This reversible condition can happen while flying or diving, and symptoms usually include numbness, tingling, weakness and facial paralysis. Facial droop can sometimes be seen and can cause concern, but facial baroparesis often resolves spontaneously. Divers who exhibit symptoms of facial baroparesis should seek medical attention to rule out other serious conditions.

For more information on ear injuries and safe diving practices, visit DAN.org

Posted in Uncategorized

Meet Dive Business Management Graduate, Natasha Robinson

Meet UK based PADI Open Water Scuba Instructor Natasha Robinson, one of our first  Dive Business Management graduates. We caught up with Natasha to find out more about her experience and what she wanted to get out of the course.

On 10th September 2016 I started my PADI Instructor Development Course with Course Director Steve Prior. This wasn’t an ordinary IDC – we were amongst the first to participate in the new combined PADI IDC and Oxford Cambridge and RSA curriculum (OCR) Level 3 Dive Business Management course!

This was a perfect course combination allowing me to not only become a PADI Open Water Scuba Instructor but also achieve a Level 3 Diploma in Dive Business Management, giving me the skills I would need to run a successful dive business.

The Dive Business Management course consists of online self-study in addition to classroom based workshops. There is a good cross over between the IDC sections and the OCR modules. For instance the modules Principles of Business, Managing Physical Resources, Manage a Project and Procure Products and/or Services built very nicely onto the IDC chapters on Marketing Diving and the Business of Diving.

 

 

 

 

Another key part of the Dive Business Management course was learning about how to manage staff professional development. We explored how employees have different needs depending on their work motivation, their tenure in role, their own personal aspirations and how being aware of these helps adapt your management style to avoid conflict and be a more supportive and successful manager.

During my IE on 3rd – 4th December 2016, my IE Examiner, Erika Hoffman, assessed our wet and dry presentations for our OCR portfolio – another good example of how closely linked the courses are. The IE was a busy but overall enjoyable weekend and I was thrilled when Erika finally shook my hand and congratulated me on becoming a PADI Open Water Scuba Instructor.

Over the following weeks I worked through the remaining on-line topics, ready for final evaluation.                   On 9th January 2017, White Rose confirmed that I had successfully completed my OCR Level 3 Diploma in Dive Business Management!

Incorporating the OCR Level 3 Dive Business Management course with the IDC equipped me with skills needed to run a dive business. My Course Director also found the experience rewarding and is excited about the new elements we can bring to teaching to help better develop future instructors.

Since completing my IE, I have been working with Ocean View to see how my Dive Business Management diploma can be used to support them and my teaching schedule.  Getting involved in the business side of diving interests me just as much as teaching, so I am excited about my future and where my diving career will take me!

Natasha Robinson

 

PADI EMEA: Contactos hispanohablantes

Actualizado por última vez: 26/04/2017

A continuación encontrarás una lista del personal hispanohablante de PADI EMEA. No dudes en contactar con ellos para cualquier consulta que te surja.

 

Gorka Otaola Gorka Otaola
Regional Manager – España peninsular

Tel: +34 674 388 433
Email: gorka.otaola@padi.com

Idiomas: ES/EN

Arnaldo Garcia
Regional Manager – Aragón, Catalunya y Baleares

Tel: +34 604 316 008
Email: arnaldo.garcia@padi.com

Idiomas: ES/IT/EN

Francisco Casas Sánchez                        
Regional Training Consultant

Tel: +44 117 300 7315
Email: francisco.casas@padi.com

Idiomas: ES/EN

Josep Lluis Casals Massuet 
Training Consultant/Political Advisor Spain/ Examiner

Tel: +44 117 300 7894
Email: joseluis.casals@padi.com

Idiomas: ES/CAT/EN/FR/IT

 

Jose Lopez
Customer Relations Consultant

Tel: +44 117 300 7336
Email: jose.lopez@padi.com

Idiomas: ES/CAT/EN/IT/PO

 

PADI Embraces Earth Day with Partnerships to Support Our Oceans

With Earth Day just a few days away, PADI® is building on its longstanding history of conservation by joining forces to further support two of its Four Pillars of Change: Ocean Health and Marine Animal Protection. While continuing to support Project AWARE® in its efforts to reduce marine debris and protect endangered sharks and rays, PADI is also supporting initiatives with additional organizations that are making a positive impact on the ocean planet, including the United Nations Development Programme and Mission Blue™.

Healthy Ocean, Healthy Planet

Aligning with the United Nation’s Sustainable Development Goal 14: Life Below Water, PADI Regional Headquarters, Members and divers around the world can increase efforts to conserve and sustainably use the oceans, seas and marine resources. Leading up to World’s Oceans Day on 8 June 2017, PADI will be joining in the #SaveOurOcean dialog initiated by the United Nations Development Programme to support the implementation of Sustainable Development Goal 14. Through PADI communication channels, PADI Members and divers will be engaged in conversations to increase awareness about the importance of ocean health and its effect on the bigger sustainability agenda to end poverty, protect the planet, and ensure prosperity for all.

PADI is also working with Mission BlueTM to support its efforts to protect marine areas. Sharing stories of Hope Spots – a term for special places critical to ocean health, dubbed by Dr. Sylvia Earle and Mission Blue – help identify areas that are precursors for marine protected areas. Nominating Hope Spots provides an opportunity for the PADI family and the dive industry to help reach the goal set forth by the International Union for Conservation of Nature (IUCN) World Conservation Congress to protect 30 percent of our world’s oceans by 2030. In the coming months, the PADI community will share in the effort to protect more of our world’s waters by joining forces in recognizing important marine areas.

One Dive at a Time

With PADI support, Project AWARE continues its vital work to protect our ocean planet – one dive at a time. From collective action in local communities to large-scale change at the policy level, Project AWARE partners with PADI Members and divers to reduce the amount of marine debris entering our ocean to protecting the world’s most threatened species of sharks and rays. Diver support is imperative for the oceans’ future. PADI Divers are encouraged to dive into action and show their support through direct donations to Project AWARE, as well as in grassroots efforts including Dive Against Debris® and Adopt a Dive SiteTM. All dive professionals are also reminded to take advantage of Project AWARE’s 10 Tips for Divers Action Kit.

While in the early stages of building its new corporate social responsibility program, PADI is committed to activating its members and divers in support of global efforts to improve the future of the oceans under the structure of Four Pillars of Change. By taking action to reduce marine debris, establish more marine protected areas and protect marine animals, together we can increase biodiversity and work toward sustainable management of the oceans and their resources. While this topic is top of mind on Earth Day, on 22 April 2017, PADI is committed to bringing this conversation to the forefront year-round. PADI Members and divers are driving change every day and can share their stories to inspire others to do the same. If you have a story you want to share, email fourpillarsofchange@padi.com.

Be Best. Be PADI – The Way the World Learns to Dive®

PADI Elite Instructor Award

Congratulations to the 2016 PADI Elite Instructors!

The Elite Instructor Award started over with a clean slate as of 1 January 2017. So, if you’re a PADI Instructor who is actively training and certifying divers, you can, distinguish yourself by earning the PADI Elite Instructor Award. This program recognizes PADI Instructors for reaching specific milestones based on the number of certifications you issue annually, providing the opportunity to tout your “Elite Instructor” status to student divers, potential customers, prospective employers and your fellow PADI Professionals. Additionally, you’ll get an “Elite Instructor” e-badge for all your electronic communications.

Program Summary  

PADI Instructors who issue 50, 100, 150, 200 or 300 qualifying certifications in a calendar year who have no verified Quality Management violations within 12 months of the date will be presented and recognized with the Elite Instructor Award.

Qualifying certifications: (certifications issued by you which will be included in your tally)

  • Qualifying student diver certifications include Scuba Diver, Open Water Diver, Advanced Open Water Diver, Rescue Diver, Master Scuba Diver, Junior diver certifications and all student diver specialties including distinctive specialties will be weighted on a one-to-one basis.
  • Qualifying professional ratings include Divemaster, Assistant Instructor, Open Water Scuba Instructor, Master Scuba Diver Trainer, IDC Staff Instructor, Emergency First Response Instructor and all Instructor Specialty and Instructor Distinctive Specialty courses (weighted one-to-one).
  • Qualifying Freediver certifications will be weighted on a one-to-one basis and include Basic Freediver, Freediver, Advanced Freediver, Master Freediver, Freediver Instructor, Advanced Freediver Instructor, Master Freediver Instructor and Freediver Instructor Trainer.
  • Emergency First Response Participant courses, ReActivate, Discover Scuba Diving, Bubblemaker, Seal Team, Master Seal Team and Skin Diver will be weighed on a five-to-one basis. For example, five Discover Scuba Diving will be weighted the same as one Open Water Diver certification.
  • Referrals will be weighted on a two-to-one basis.

Additional Information:

  • PADI Instructors achieving “Elite” status will receive an e-badge to include on emails, websites, blogs, and social media pages. All award recipients will also receive a certificate recognizing them for issuing 50, 100, 150, 200 or 300 or more certifications in that given year
  • PADI Pros with a rating of Open Water Scuba Instructor or above will automatically be included in the program and their productivity will be tallied by PADI
  • Certifications issued 1 January through 31 December qualify for the 2017 award program. All certifications must be processed by 15 January 2018
  • The Elite Instructor Award qualifying certifications winners are tallied on an annual basis. Awards will be tallied and the winners will be notified during the first quarter of the following year
  • Instructors associated with a PADI Dive Center or Resort may authorize the business to display their Elite Instructor Award on the business’s digital site pages

Will you be an Elite Instructor?

Visit the My Account tab and use the PIC Processing Report to see how many certifications you have so far this year. Then, if you find you are close to qualifying for an award, celebrate! Or, go for an even higher “Elite” status!  If not, step up your efforts to get the Elite Instructor Award.

For More Information

If you want more information about the Elite Instructor Award program, please take a look at the PADI Elite Instructor Award or contact: customerservices.emea@padi.com or phone +44 (0) 117 300 7234