BOOT 2018

Once again, PADI will be exhibiting at Boot, taking place at Messe Düsseldorf GmbH, Messeplatz Hall 3 from 20th –  28th January.

Visit the PADI stand and PADI Village (3/F32), where the Team and our Stand Partners will be on hand to answer all your questions and show you our latest products and features. There is more exciting news coming so please keep checking this page as it will be regularly updated.

Find out what’s on:

Over the course of the show we’ll be holding some great seminars and workshops, which we’d love you to join us for.

PADI Freediving Event: 

This year we are excited to announce a PADI Freediving Event. Don’t miss this great opportunity to learn more about Freediving and to come along and try one of our static apnea sessions by the Main Stage. Hold your breath and bring yourself and your friends along to have a fun Freediving Day with us!

Member Forum:

Don’t forget to register (once open) for the Member Forum if you’re planning to attend. Spaces are limited and will be allocated on a first come, first served basis.

Date Time Seminar Location
20.01.18 18.00 – 19.00 Stand Party PADI Stand
23.01.18 10.30 – 18.00 PADI Freediving Event Close to the Main Stage
23.01.18 10.30 – 10.40 PADI Freediving Event – Introduction Main Stage
23.01.18 11.30 – 11.40 PADI Freediving Main Stage
23.01.18 12.30 – 12.40 PADI Freediving Main Stage
23.01.18 13.30 – 13.40 PADI Freediving Main Stage
23.01.18 14.30 – 14.40 PADI Freediving Main Stage
23.01.18 16.00 – 16.10 PADI Freediving Main Stage
27.01.18 16.30 – 17.00 PADI Dive Center Awards Main Stage
27.01.18 19.00 – 21.00 Member Forum and Social Room 02

 

Stay tuned for more information about our exciting NEW PADI Course Promotion for the 2018 Shows.

We look forward to seeing you!

Your PADI EMEA Team

New, improved, 2018 PADI Show Support Pack

This year we’ve upgraded your Show Support Pack to include MORE, to further assist 100% PADI Dive Centers to convert customers. Feel the power of the PADI Brand with more show support than ever before.

2018 Show Support Pack contains:

  • NEW design PADI 3m Beach Flag (Pole & Base)
  • PADI Wristbands
  • PADI Triangular Bunting
  • 25 small PADI Stickers
  • 1 large PADI Sticker
  • PADI Course Brochures

Show Support Packs are a benefit available to 100% PADI Dive Centers. We invite you to complete the 2018 Show Support Pack Application, return it to Serena Scatteia and, once approved, the goodies are yours!*

Your pack will be shipped to you with your next Sales order, or delivered to the PADI stand for you to collect if PADI is exhibiting at the same event.

*Available whilst stocks last

Salon de la Plongée 2018

Once again, PADI will be exhibiting at Salon de la Plongée, taking place at the Parc des Expositions, 1 Place de la Porte de Versailles, Paris from 12th – 15th January. Visit the PADI stand (D22), where the Team will be on hand to answer all your questions and show you our latest products and features. There is more exciting news coming so please keep checking this page as it will be regularly updated.

Find out what’s on:

Over the course of the show we’ll be holding some great seminars and workshops, which we’d love you to join us for. Don’t forget to register (once open) for the Member Forum if you’re planning to attend. Spaces are limited and will be allocated on a first come, first served basis.

Date Time Seminar Location
13.01.18 11.30 – 12.00 PADI Divemaster: devenez Professionnel Espace Scénique
13.01.18 17.00 – 18.00 Synthèse 2017 et projections 2018 Salle de Projection
13.01.18 18.00 -19.00 Remise des Awards & Apéritifs Stand PADI
14.01.18 11.30 – 12.00 PADI Divemaster: devenez Professionnel Espace Scénique

Stay tuned for more information regarding our exciting NEW PADI Course Promotion for the 2018 Shows.

We look forward to seeing you!

Your PADI EMEA Team

2017 AWARE Week

We are excited to invite you to join the 2017 AWARE Week!  This event celebrates the 25th Anniversary of Project AWARE® and helps end the year with a celebration of our oceans through lots of positive actions including fundraising and ocean awareness events as well as having a whole lot of diving fun! In addition to supporting ocean conservation, it will also give you the opportunity to generate additional business.

Click here for the 2017 AWARE Week landing page to learn more about this event.  You will also find a link to download a Marketing Toolkit full of resources to help you get your event set up and to ensure it is a great success.

As part of 2017 AWARE Week, our goal is to set a record number of Project AWARE courses taught! To help you conduct these courses, you’ll find the all new Project AWARE Specialty Lesson Guides in the Marketing Toolkit, along with the latest copy of the Project AWARE Specialty Instructor Guide.  Remember, you can also download the optional student manual – “AWARE – Our World Our Water” free of charge.

In addition to running a Project AWARE course there are other ways to take part in the 2017 AWARE Week – think outside the box and have fun with your ocean protection!  Below are some ideas to kick start planning for this event:

  • Run some clean-ups in your area or at your local dive sites
  • Run some Project AWARE Courses, for example, Dive Against Debris® and AWARE Shark Conservation
  • Offer a free of charge Project AWARE course as part of a Master Scuba Diver package
  • Include the Dive Against Debris certification together with your Advanced Open Water courses
  • Hold a seminar or a talk for your Club members to give them further education and information on Project AWARE’s conservation work and how they can get involved
  • Put together some Christmas Goodie Stocking Fillers to sell and donate some of the profits to Project AWARE
  • Run a kids program, get them into the water for a Bubblemaker and get them excited about learning more about marine life and how they can be an Ocean Protector
  • Run a Social Media competition for the best photograph/video of marine life/example of debris in the water
  • Run a Social Media competition for the biggest fundraiser, possibly offer them a discount on equipment/servicing/next diving course/free dive centre t-shirt
  • Take on a fundraising challenge of your choice (cake sale, 5k run, etc.) and start your 2017 AWARE Week online fundraising page.

Be sure to promote this on all your Social Media platforms to show your divers what you are doing and how they can get involved. Use #2017AWAREWeek on your social media channels to collate your efforts and generate a great shout-out for Ocean Protection. To help you market your Project AWARE courses and events you will also find Facebook banners and email headers within the Marketing Toolkit.

We look forward to hearing about your plans for this event and are sure you will have a lot of fun with it too!

2017 AWARE Week UK

We are excited to invite you to join the 2017 AWARE Week UK!  This event celebrates the 25th Anniversary of Project AWARE® and helps end the year with a celebration of our oceans through lots of positive actions including fundraising and ocean awareness events as well as having a whole lot of diving fun! In addition to supporting ocean conservation, it will also give you the opportunity to generate additional business during the quieter months leading up to Christmas.

Click here for the 2017 AWARE Week UK landing page to learn more about this event.  You will also find a link to download a Marketing Toolkit full of resources to help you get your event set up and to ensure it is a great success.

As part of 2017 AWARE Week UK, our goal is to set a record number of Project AWARE courses taught in the UK! To help you conduct these courses, you’ll find the all new Project AWARE Specialty Lesson Guides in the Marketing Toolkit, along with the latest copy of the Project AWARE Specialty Instructor Guide.  Remember, you can also download the optional student manual – “AWARE – Our World Our Water” free of charge.

In addition to running a Project AWARE course there are other ways to take part in the 2017 AWARE Week UK – think outside the box and have fun with your ocean protection!  Below are some ideas to kick start planning for this event:

  • Run some clean-ups in your area or at your local dive sites
  • Run some Project AWARE Courses, for example, Dive Against Debris® and AWARE Shark Conservation
  • Offer a free of charge Project AWARE course as part of a Master Scuba Diver package
  • Include the Dive Against Debris certification together with your Advanced Open Water courses
  • Hold a seminar or a talk for your Club members to give them further education and information on Project AWARE’s conservation work and how they can get involved
  • Put together some Christmas Goodie Stocking Fillers to sell and donate some of the profits to Project AWARE
  • Run a kids program, get them into the water for a Bubblemaker and get them excited about learning more about marine life and how they can be an Ocean Protector
  • Run a Social Media competition for the best photograph/video of marine life/example of debris in the water
  • Run a Social Media competition for the biggest fundraiser, possibly offer them a discount on equipment/servicing/next diving course/free dive centre t-shirt
  • Take on a fundraising challenge of your choice (cake sale, 5k run, etc.) and start your AWARE Week UK online fundraising page here.

Be sure to promote this on all your Social Media platforms to show your divers what you are doing and how they can get involved. Use #AWAREWeekUK on your social media channels to collate your efforts and generate a great shout-out for Ocean Protection in the UK. To help you market your Project AWARE courses and events you will also find Facebook banners and email headers within the Marketing Toolkit.

We look forward to hearing about your plans for this event and are sure you will have a lot of fun with it too!

Recognizing Acute Lung Conditions

Written by DAN Staff

Acute lung conditions are some of the most dramatic and life-threatening injuries found in the diving environment. As a dive professional, you need to be able to quickly recognize and react to them. Acute pulmonary conditions require prompt care because they can have serious and long-lasting effects. Here are some of the most common lung conditions faced by divers:

Immersion Pulmonary Edema (IPE)

IPE is one of several lung conditions that could affect divers who are or were recently submerged. Common symptoms of IPE are chest pain, frothy pink sputum and difficult or labored breathing.

A form of pulmonary edema, IPE is an accumulation of fluid in the lungs caused in part by immersion in water. IPE occurs when the opposing pressures of fluid surrounding the lungs are out of equilibrium and excess fluid builds up in the pulmonary tissues. Immersion in water can increase the fluid pressure in the capillaries surrounding the lungs, and this pressure differential can be exacerbated by a number of risk factors, leading to an increased risk of edema. By addressing common risk factors such as overhydration, overexertion and hypertension, as well as obesity, divers can reduce the risk of IPE occurring.

Pulmonary Overinflation Syndrome

This condition is typically the result of air expanding during ascent either trapped in a segment of the lungs or due to breathhold. Overinflation can result in a lung barotrauma, which may manifest in a pneumothorax, mediastinal emphysema or an arterial gas embolism. You know that lung overexpansion risk can be reduced by ensuring student divers are medically fit to dive, know how to maintain an open airway and avoid rapid ascents.

Deep_Oxygen

Pulmonary Embolism (PE)

PE is another dangerous pulmonary condition that can occur unrelated to diving but may mimic a dive injury. It involves the blockage of blood flow in pulmonary system vessels by fat or blood clots. Pulmonary embolisms typically result in a significant drop in blood pressure and cardiac output. Common symptoms of a pulmonary embolism are chest pain, distension of the neck veins, an altered level of consciousness or fainting. If a diver shows any of these symptoms, seek immediate medical attention.

Acute PE often results in noticeable symptoms, but the slow onset of chronic PE may go unnoticed. Risk factors include recent surgery, heart disease, obesity, smoking and hypertension.

All cases of suspected pulmonary injury should receive a thorough medical evaluation due to of the risk of after-accident complications. For more information on lung health and diving, visit: DAN.org/Health

HzntlDAN_LogoOnly

Jumpstart Your Holiday Game Plan

Written by Megan Denny

According to a 2017 study published by Forbes, consumers plan to spend more on holiday gifts in 2017 than they did in 2016. If you don’t already have a plan to cash in on this holiday spending, here are a few proven techniques to encourage customers to give the gift of diving.

GiftOfDiving

Inspire Customers

Use your email newsletter and social media channels to promote your top gift ideas for scuba divers (male and female), and don’t forget about scuba-related gift ideas for kids. When customers can knock out a large chunk of their holiday shopping at your dive center, everyone wins.

Bundle Items to Discourage Price Comparison

The number of people who purchase holiday gifts online grows year after year, but only a small percentage of consumers buy 100 percent of their gifts online. Strategic pricing and promotions can prevent showrooming and give you a bigger slice of the holiday shopping pie.

Bundling products together makes price comparison (and therefore showrooming) a challenge. When you bundle a mask/fin/snorkel set with a gear bag and free defog for 20 percent off MSRP, it will be very difficult to compare your price with an online retailer. Combining training with gear is another way to prevent comparison shopping, such as packaging a camera and digital underwater photo course.

DSAT Dive Day 2008

Highlight Local Expertise

If your dive staff wear a particular brand of BCD, wetsuit, dry suit or other gear, be sure visitors to your store know why. For example, a lightweight BCD may not have sufficient lift for someone who dives in cold water in a dry suit or thick wetsuit. Or, some dive computers may have a small display that’s hard to read underwater.

The average diver walking into your store may not think of these things. Post gear reviews or small signs with bullet points highlighting the features and benefits of your favorite products – these can act as a  “silent salesperson.” Be sure staff are trained to explain the consequences of going with the least expensive item when it does not meet the diver’s needs.

Include a Warm and Fuzzy Feeling with Every Purchase

One way to encourage divers to spend their holiday cash with you is to partner with a local charity. Offer to donate a portion of sales, host a canned food drive, or promote the charitable work you and your staff do year-round in the community. Ensure your charity partner cross-promotes your business in their email newsletters and on social media.

Another option is to give a little something to the gift giver. For example, if shoppers spend $250 US or more in one transaction, give them a $25 US gift card to use in 2018.

Offer a Flexible Return Policy

In 2016, 22 percent of shoppers backed out of a holiday purchase due to an inconvenient return policy (source NRF). Post signs explaining your return policy in prominent areas near the register, on a mirror or on the changing room door.

GearPackage_PADIDiveShop_0513_0067

Invite Customers to Create an Online Wish List

Online wish lists allow consumers to type or copy/paste links to products they would like to receive as gifts. Gift givers can search for wish lists using their friend or family member’s email address.

There are several websites that allow customers to create and share wish lists. One option is Giftster, a free wish list creation site with a group function (designed for families) that could also work for dive shops. After creating a group, type in email addresses to invite people to create a wish list. If your website is powered by Shopify, wish list plugins are available.

Holiday Sales Bring in Big Returns

For many retailers, 20 percent of their annual income comes from holiday sales. Taking time to promote gift ideas and creating packages can pay significant dividends. The sooner you start, the greater the returns will be.

PADI Inducted into the International Scuba Diving Hall of Fame

The industry leader in diver training, PADI joins the ranks of the most honored game-changers in the diving world as a 2017 inductee into the International Scuba Diving Hall of Fame (ISDHF), founded in 2000 by the Ministry of Tourism of the Cayman Islands. The induction ceremony for PADI and fellow inductees was hosted at the Marriott Grand Cayman Beach Resort on 29 September 2017.

Honored as an “ISDHF Pioneer,” PADI set the foundation for standardized scuba training programs. As the world’s largest scuba diving training organization, PADI makes diving accessible globally by having training materials available in multiple languages for courses offered by more than 133,000 dive professionals and 6,400 dive centers and resorts spread across 186 countries.

In addition to diver education, PADI puts a strong focus on conservation, community, underwater adventure and exploration. PADI is committed to building a robust force of ocean ambassadors to protect marine life and take action for the ocean planet through its Four Pillars of Change.

At the helm of the PADI Worldwide Executive Team, President and CEO Dr. Drew Richardson says, “PADI’s mission is to be a force for good – to be the best in and for the world. By empowering divers and engaging them more effectively at the local level globally, global change is inevitable.”

PADI and its long-standing conservation partner, Project AWARE®, continue to expand their mission to protect the health of our planet. “With every diver certification issued, PADI creates a growing number of ocean advocates to help defend and preserve the marine environment for generations to come,” says Richardson. “On behalf of the entire PADI organization, we’re honored to have our work and continuing efforts recognized by the International Scuba Diving Hall of Fame.”

 

Be Best. Be PADI. The Way the World Learns to Dive®.

Benefits of My PADI Club

My PADI Club™ gives divers the online tools, community support, expert advice, information and savings they need and want, all in one place. The goal is to make it easier for people to explore, learn and share their passion for diving and in turn, help PADI® Dive Centers, Resorts and Pros succeed. Here are the key benefits for PADI Members:

Club_AdvertGraphicAdvertise for Your Business – Use your Store Profile to gain visibility and promote your business directly to millions of potential customers.

Club_EarnGraphicEarn with Every Diver You Enroll – PADI Dive Centers, Resorts and Pros will earn commissions on registered Premium Club members.

Club_GrowGraphicGrow Your Business – Use savings on courses and top brand gear as incentives to increase sales and certifications with Club members.

Club_BuildGraphicBuild Stronger Customer Relationships – Search and connect with customers, and leverage Club tools to notify them of events and specials.

How do PADI Members earn commission on a new registration?

When a diver registers from a My PADI Club invite email sent by the store, or when the diver enters the dive center name in a registration field, the PADI Dive Center, Resort and certifying instructor automatically earn commission.

Commission is paid for every diver who purchases a Club membership for the first time and remains in Club for 60 days.

New divers are sent an email with a link to sign up for a 14-day free trial of Club. You can also drive customers directly to the sign-up page at padi.com/mypadiclub.

5 Ways Becoming a PADI Dive Instructor Benefits You in the Real World

There’s a lot more to being a PADI Instructor than being a great diver (but of course that helps). A good instructor is also: an engaging public speaker, someone who can anticipate a student’s needs, and someone who can break down complicated topics into easy-to-understand chunks.

These skills, learned in the PADI Instructor Development Course (IDC), are also incredibly helpful in the real world. Instructor candidates tell us frequently how PADI instructor training improved their ability to communicate ideas, bolstered their confidence in public speaking, and taught them how to give constructive criticism to others. For example: at the PADI Office, it’s not uncommon for staff members to (half-jokingly) use an IDC technique to enforce office etiquette:

“I really liked the way you – keep the break room clean. However, I noticed someone forgot to – make more coffee when the pot is empty. Remember, it’s important to keep your co-workers caffeinated.”

While some people are natural instructors, many people begin their PADI Instructor course wondering, “how on earth am I going to teach someone how to breathe underwater?” That’s where a PADI Course Director gets to work his or her magic. Using the PADI system of education, instructor candidates learn how to organize and present information, conduct skill development sessions, and manage open water dive training. By the end of the IDC, instructor candidates walk away with a noggin full of knowledge and the ability to confidently explain and present information.

In addition to improving your public speaking and in-water skills, the IDC is a great way to network with interesting people. Divers who go through a Divemaster or IDC course learn a lot about each other, grow together, and form a special bond.

If you’re dissatisfied with your current job, becoming a PADI Instructor will level-up key job skills and open new doors. PADI Dive Instructors are the most sought after scuba professionals in the world. Once you’re a PADI Pro, a quick look at the job board on the PADI Pros Site pulls up jobs in dozens of countries.

Even if being a full-time scuba instructor isn’t your cup of tea, working part-time as an instructor or dive guide is a great way to supplement other freelance work close to home or in a tropical paradise. You may also be able to earn college credit. Last, but certainly not least, being a PADI Pro and transforming the lives of others is extremely rewarding.

Learn more about becoming a dive instructor, or peruse some of the scuba diving careers available to PADI Pros. Or, contact your local PADI Dive Center or Resort to enroll in an upcoming Divemaster or IDC course.