PADI Brings Diving to the World for Its Members

The PADI team is always hard at work spreading the word of diving to encourage more consumers to discover the dive lifestyle through PADI Dive Centers and Resorts. Dedicated public relations and marketing specialists are in constant contact with the media, promoting the life-changing opportunities and adventures diving offers, as well as showcasing just how easy it is to get started. The result? PADI reached more than two billion consumers globally through media outreach and advertising placements during 2016; this exposure has an equivalent media value – the dollar amount the exposure would cost if purchased – exceeding US $7 million.

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“PADI is continuously reaching out to both divers and nondivers, representing diving in the most beneficial way to encourage more people to immerse themselves in this amazing sport,” says Kristin Valette, PADI Worldwide Chief Marketing and Business Development Officer.

The PADI media team is already at it again in 2017, promoting diving opportunities around the globe to grow the dive industry, while sharing the transformational experiences diving offers and creating more environmental advocates to help protect our oceans. Today, prominent media look to PADI as the leading authority in diving, yielding feature article placements in media outlets such as: The New York Times, TravelChannel.com, USAToday.com, cntraveler.com, HuffingtonPost.com, and MensFitness.com. Most recently, PADI secured this coverage on Forbes.com (29,704,584 visitors per month) touting 10 must see dive destinations in 2017.

In addition to ongoing media outreach, the PADI team connects with divers via PADI’s online network, fostering the global dive community united by a shared passion for adventure and love for the oceans. PADI’s social media fan base continues to gain in popularity, currently with more than 1.6 million Facebook fans, 86,400 Twitter followers, 22,500 YouTube subscribers and 470,000 ScubaEarthlings. “Social media buzz is important because word-of-mouth marketing is one of the most effective techniques for influencing people’s behavior,” says Valette. “PADI Divers tend to become PADI ambassadors, and through their experiences others are encouraged to dive in and explore. Their stories represent the heart of diving and we want to help amplify their messages to the world.”

As the PADI team charges forward into 2017, the focus is not only on attracting new divers to the sport, but also in inspiring divers of every level to become advocates for the ocean and its inhabitants, the global scuba community and, ultimately, the future of the planet. It is with this fundamental vision and commitment to not only be best in the world, but also best for the world that PADI remains the leading authority in diver education.

Be Best. Be PADI – The Way the World Learns to Dive®

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2Q17 Training Bulletin Live Webinars

The Second Quarter Training Bulletin Live webinars are coming soon. As always, we will be discussing the latest standards changes, providing background information on the updates and insight into how these can be integrated into your training.

Join us live in your chosen language on the dates below. If you miss the live event, registration will ensure that you get a follow up email linking you to the recording.

2nd Quarter:

English 24th April
https://attendee.gotowebinar.com/register/2930584796547312898

Arabic 25th April
https://attendee.gotowebinar.com/register/8078102415043403522

Spanish 26th April
https://attendee.gotowebinar.com/register/4983843597163215618

Portuguese 2nd May
https://attendee.gotowebinar.com/register/4845453566301593603

Dutch 3rd May
https://attendee.gotowebinar.com/register/8403878914260496386

German 4th May
https://attendee.gotowebinar.com/register/1890275274292197890

Italian 8th May
https://attendee.gotowebinar.com/register/7181304446396351745

Polish 9th May
https://attendee.gotowebinar.com/register/1550473404751347458

French 10th May
https://attendee.gotowebinar.com/register/3810743856017004290

Scandinavian/Nordic 11th May
https://attendee.gotowebinar.com/register/2391023655907111170

Russian 17th May
https://attendee.gotowebinar.com/register/5136911009142065922

If you have any questions regarding the webinar you can email training.emea@padi.com. We look forward to speaking to you during the webinar.

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How Good is Your Emergency Action Plan?

Article written by DAN staff

In the middle of an emergency is not the time to think about how you’ll respond or whether your emergency action plan (EAP) is up to snuff. An effective EAP can be a powerful tool when an emergency arises.

Breathing Check

As a busy dive professional, you have to keep track of students and their individual needs, prepare for and organize training logistics, evaluate water conditions, etc. Adding the burden of responding to an emergency is task loading, but with an entire class of students in the water you need to make sure your emergency response plan is mentally and physically engrained. Knowing the dive site and having the appropriate equipment to deal with the emergency are necessary steps in setting you up for success. When was the last time you stepped back and considered the logistics of managing a real emergency?

DAN_EAPflowCommit Your Plan to Memory

Having a plan on paper is great, but you also need to know your plan and be ready to act on it under pressure. Use DAN’s EAP guideline to create your plan and practice it until it becomes an automatic response. By the time you identify the need to deal with an injured diver, you don’t have to think about your response – your EAP training should automate your response to evaluate the situation and continue down the planned steps.

Manage the Scene

Once an emergency occurs and you respond, it’s vital to your safety and the safety of the injured diver that you effectively manage the scene. Be aware of bystanders, boat or car traffic, or anyone who may be interfering with your response. Emergency response requires firm but respectful commands. Control the crowd and have a perimeter created around the injured diver so you have a safe space in which to provide care and prevent further harm to everyone involved. Use direct orders to get specific bystanders to contact emergency services, block traffic or help you move the patient. Talking to a crowd rather than an individual is confusing. Task specific people in order to get an effective response.

Communication and Logistics

Effective communications between all parties involved in an emergency can decrease stress and improve patient outcomes. Improving your communication with emergency medical personnel can increase the effectiveness and speed of their response, and help relay valuable patient information to the receiving physician. Whether you supply handheld radios to your staff, carry a satellite phone on a remote expedition, or have a fluent native speaker relay information to healthcare personnel to avoid translation issues, make sure that your communication is short, gets directly to the point and is as clear as possible.

For more information on EAPs and safe diving practices, visit DAN.org

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3 Reasons to Take Part in PADI Women’s Dive Day

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Family Travel is Good Business

Provide the experience and your business will thrive.

According to a survey conducted by the prestigious McKinsey Global Institute research firm, more than 70 percent of PADI® Divers are married and nearly half have kids. That’s a serious number of families, and speaking as a family man I can assure you there is nothing these families like more than to have fun with their kids. Ask almost any family diver and you’ll find that one thing they really love to do with their kids is travel and (again from the McKinsey survey), with a median income of $100,000 to $150,000 US, PADI Divers have the resources to make it happen.

The length to which some of these dive families will go is extraordinary. Take PADI Diver Rainer Jenss and his family as an example. When his sons were eight and 11, he and his wife sold their house, put their careers on hold, took the kids out of school and went on a world tour visiting 29 countries. On their return, Jenss was asked to speak about the family’s experience at a travel expo, where PADI Master Scuba Diver Trainer Margo Peyton pointed out that kids as young as 10 could become certified divers.

You could almost hear the screech of brakes as Jenss stopped in his tracks, grabbed his wife and kids and hopped on a plane to Palau. I could go on, but why not take a few minutes and see for yourself? Here’s an excellent motivational video about the Jenss’s story.

While you’re at it, it would be a mistake not to take a look at the story of aforementioned PADI Ambassadiver Margo Peyton. Peyton is the founder and president of Kids Sea Camp and, as you’ll agree after you’ve had a chance to watch the video, saying she’s passionate about kids, diving and travel is putting it mildly. “I feel like diving and travel is a natural educational process for children,” she says. “Traveling around the world and scuba diving with my kids, being able to show them other cultures, other destinations, marine life and oceans, has given them independence, made them worldly and confident.” Through Kids Sea Camp and Family Dive Adventures, Peyton provides places where families can go and dive together, “Giving them a week that they’ll remember forever.”

That’s really what it’s all about: the experience. Fortunately, this is one area in which PADI Dive Centers and Resorts are perfectly positioned. Statistics and stories like these make it clear that if your dive business isn’t catering to traveling families, it’s missing out on a major chunk of potential business.

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My PADI Club™ Complete Pro Benefits

The assignment was simple: “Go into detail on My PADI Club Pro benefits.” I diligently reviewed everything I could get my hands on and combed each piece of information for member benefits. It didn’t take long – there are so many obvious benefits and real possibilities that the difficulty is knowing where to start.

In case you haven’t surfaced in a while, here’s a quick overview of the all-new My PADI Club: Accessible from any device, My PADI Club is a digital platform that makes it easier for consumers to start diving and for divers to keep exploring and sharing their passion for diving. Divers connect with other like-minded divers, share dive experiences, track dives, find the information they need to continue diving and save money on dive gear and training with PADI Members. It gives divers the online tools, community support, expert advice, information and savings they need to become lifelong divers and aquatic world ambassadors.

In a nutshell, My PADI Club is an opportunity for the dive industry to work together to attract more people to the sport and turn them into lifelong diving ambassadors. It specifically addresses barriers to new diver enrollment and key reasons why divers become inactive. Here are five major benefits for dive pros of all stripes:

Pro Benefit 1: Grow Your Business

My PADI Club is your solution to attracting and retaining more divers. It encourages consumers to go diving and continue their dive education with you. My PADI Club increases your sales by offering customers discounts on equipment purchases and PADI courses as powerful incentives to buy equipment and training. The My PADI Club gear discounts are supported by top dive industry manufacturers including Aqua Lung, Cressi, Fourth Element, Hollis, Lavacore, Oceanic, Sherwood Scuba, SCUBAPRO/UWATEC, SUUNTO, and TUSA.

My PADI Club members enjoy exclusive discounts, equal to the cost of membership, on training such as PADI eLearning® for divers on the continuing education ladder, or PADI ReActivate® for those who need a helping hand to get back into the active dive community and/or want to keep their skills up to date.

Pro Benefit 2: Earn More Money

My PADI Club offers a new revenue stream to all PADI Dive Center, Resort and Professional members: You earn a commission for every diver you enroll. PADI Pros receive $5 US, PADI Dive Centers and Resorts receive $15 US, and PADI Five Star Dive Centers and Resorts receive $20 US. (These are US Dollar-based figures; international translations will follow.)

Pro Benefit 3: Strengthen Customer Relationships

My PADI Club connects Members directly with divers and students. The Buddy Finder and Dive Logbook can deepen customers’ connections to your dive shop if you encourage them to use these tools. Personalized Go Dive! Alerts allow you to select favorite dive sites and preferred conditions to make sure you never miss an opportunity to share a potentially great dive with customers again. Watch your customers’ journeys and stay connected to them along the way.

Pro Benefit 4: Gain Total Access

My PADI Club offers all these tools and features for free. That’s right, no need to pay for a subscription. As a PADI Professional Member, you get all the benefits simply by registering your information. Become a cornerstone of the largest community of divers in the world. Join the conversation, share your adventures and find new dive buddies.

Pro Benefit 5: Enjoy Free Advertising and Promotion

My PADI Club is a platform to promote events, find new customers and drive more business through your door. It’s essentially free access to millions of divers around the world. There’s free promotional space available; you can customize your profile image, make use of course contact forms and banner ads, and the Dive Site Locator  is seamlessly incorporated. There’s more coming, such as custom reports based on platform data that will help dive shops target and communicate with those divers particularly interested in specific offers.

The biggest benefit of all is that My PADI Club is born of experience gained from more than 50 years in the dive industry. It’s backed by research conducted by one of the world’s most respected independent research firms, and shaped by the voices of the customers to deliver exactly what divers are asking for. My PADI Club is a unique, best-in-class opportunity offering all PADI Members the essential tools every diving authority needs. It simply helps PADI Dive Centers, Resorts and Pros drive more repeat business, earn more money and build stronger relationships with customers.

 

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An Exclusive Offer for PADI Pros

Seiko OfferDon’t miss this limited-time, discounted, PADI branded Seiko Diver’s Watch

Since the launch of its first diver’s watch in 1965, Seiko has brought a stream of innovative new technologies and designs that have aided divers across the globe.

Seiko’s dedication to perfection in creating well designed and functional divers’ watches has earned it a reputation of trust in the diving community, and partnering PADI is one of their proudest achievements yet.

As a way to give back to this wonderfully supportive community Seiko would like to offer all PADI Professional members a 20% discount on Seiko divers’ watches at selected Ernest Jones stores.

PADI Watches

To find your local selected Ernest Jones store you can use the store locator on the Seiko website: http://seiko.co.uk/where-to-buy/buy/find-your-nearest-store

Simply drop in, view the collection and present your PADI Membership Card to receive 20% off the recommended retail price. The offer will be valid in store from the 1st to 31st March, while stocks last, but is not available for online purchase or in conjunction with any other promotional offer.

Seiko and PADI share a passion for ensuring diver safety and enjoyment. That passion also extends to the protection of the marine environment, along with Project AWARE™ across 186 countries.

Faster Download Digital Certification Pak Now Available

The Open Water Diver Digital Certification Pak – Offline (English), product #60460-1, has been enhanced to accommodate users with limited internet connectivity. This independent study pak comes with two download options: 1) the PADI Open Water Diver Touch™, a single large file with integrated videos, and 2) a digital PADI Open Water Diver Manual, which has embedded quizzes and exams in addition to the Knowledge Reviews that can be stored and uploaded whenever the user connects to the internet. Student divers continue to have access to digital versions of the Recreational Dive Planner (RDP) table and eRDPML™. The PADI Open Water Diver Video is also now available separately from the high resolution Touch version, and can be downloaded in six separate low-resolution files (including the Introduction and five sections).

Student divers have the option to download either version of the Digital Certification Pak – Offline training materials based on their connectivity and device storage capacity. Because the file size of the separate videos and manual is smaller, the files download quickly even with a slow internet connection. In addition, users can download the files individually or all at once, offering even more flexibility when accessing training materials.

Frequently Asked Questions

Q: What are the main differences between the two versions of this product?
A:
The Open Water Diver Touch, which contains integrated high-resolution videos, must be downloaded as one file and this is best achieved with a fast internet connection. The smaller, separate-file option is comprised of the Open Water Diver Manual file and the six compressed Open Water Diver Video files. Student divers may download one video at a time or all six at once (internet bandwidth/time allowing).

Q: How does a student diver purchase this product?
A:
After registering for the Open Water Diver Digital Certification Pak – Offline and logging in to the PADI Library App, new and existing student divers have access to both versions, and see these 12 folios::

  • Start Hereinstructions on how to begin
  • PADI Open Water Diver Touch (high-resolution file)
  • PADI Open Water Diver Manual
  • PADI Open Water Diver Video – Introduction (low-resolution file)
  • PADI Open Water Diver Video – Section 1 (low-resolution file)
  • PADI Open Water Diver Video – Section 2 (low-resolution file)
  • PADI Open Water Diver Video – Section 3 (low-resolution file)
  • PADI Open Water Diver Video – Section 4 (low-resolution file)
  • PADI Open Water Diver Video – Section 5 (low-resolution file)
  • eRDPML (digital version)
  • RDP Table metric (digital version)
  • RDP Table imperial (digital version)

Q: Are there instructions explaining how to access the manual and low-resolution videos?
A:
Yes. The second confirmation email sent to student divers, which includes instructions on accessing the product, also includes information regarding the two options. The Start Here folio provides simple step-by-step instructions on how to begin. In addition, at the beginning of the digital manual there is also information regarding the option of streaming or downloading video files.

Q: Can a student start one version of this product (high- or low-resolution version) and switch between the versions without losing any work?
A:
Yes, but once a version is selected, it’s recommended the student remain with the initial choice throughout training. However, if a student does switch, the Knowledge Reviews, Quizzes and Exam scores will carry over to the eRecord as long as the student completed and submitted the results.

Q: How soon will this low-resolution option be available in other languages?
A:
Expect to see rollout of translated materials in several languages in third quarter 2017.

How to Perfect Your Dive Briefings

Article by John Kinsella

“I’d have given you a shorter briefing, but I didn’t have the time”
Comprehensive, to the point, dive briefings take focused effort.

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Sometimes little things pack a big punch. Consider the ubiquitous dive briefing. This common, short, presentation has a huge influence on a dive’s outcome and, especially in light of the Risk Management article in the 1st quarter 2017 The Undersea Journal, it’s a good idea to make sure that dive briefings get looked at, critiqued, and improved regularly.

The legal case mentioned in the UJ article hinged on a dive guide’s failure to include information on potential environmental conditions. Not mentioning the existence of these inherent, potential environmental conditions became a key factor in the court’s decision: The guide received the majority of the fault; in spite of the fact that the diver signed a release and made a simple procedural error.

So what do you include in a brief? A good start is a review of the Divemaster materials, particularly the slates. There are 10 points to cover:

1 – Dive site name
2 – Site description
3 – Your role
4 – Entry and exit techniques
5 – Dive procedures
6 – Emergency procedures
7 – Signal review
8 – Roster and buddy check
9 – Environmental orientation
10 – Predive safety check

Some of these are simple and self-explanatory, others are a bit more involved and overlap. For example, under site description, make sure to cover topography, points of interest, hazards, conditions, depth, compass headings, facilities, emergency equipment, etc. Without dwelling on the negative, cover hazards and conditions thoroughly. If, say, there are tidal currents at a particular site, mention them (and how to avoid or deal with them) even if you’re diving at slack water.

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Some of these will blend in with dive procedures, especially if there are recommended procedures for dealing with specific local hazards or environmental conditions. Under dive procedures cover such topics as suggested course, how to avoid any problems that may occur due to site hazards and conditions, safety stops, air reserves, group control, etc. Many of these will vary from site to site.

Emergency procedures should deal with local protocols, separation, low on or out-of-air, diver recall procedures, surface signaling devices, and so on. Again, there’s no need for exhaustive scare mongering, but it’s vital to be comprehensive.

How do you get all this into a nice tight brief? Ironically, it takes some time to eliminate unnecessary technicality, jargon and detail, which is the surest way to kill a brief.

A great start is write this information down for each dive site you visit, not only so you have something in hand to make sure you don’t forget anything, but also because the process of writing it down is a great way to focus thinking and make sure nothing is forgotten. And there’s no better way to gather input from staff or clients than to hand them a copy of the briefing and welcome their feedback.

Brevity, relevance and impact matter hugely: take the time and make the effort to achieve them.

Save the Date: 2017 PADI Women’s Dive Day

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In 2016, men and women from Michigan to the Maldives, Thailand to Turkey and everywhere in-between took part in more than 700 PADI® Women’s Dive Day events in 77 countries across the globe. New and expert divers came together, gearing up for everything from high tea on the high seas to shark dives and underwater cleanups.

Be part of the third annual PADI Women’s Dive Day on 15 July 2017. Promote your business and strengthen both the local and global dive community by hosting an event.

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Registration will open soon.