No Limit Diving

dive-instructor

Cast your mind back to that moment when you decided that you wanted to become a PADI Pro. It may have been what got you started diving or it may have been during one of your courses when you had that Eureka moment and decided that teaching divers to dive was for you. No matter when you started you immediately had that thirst for knowledge and wanted to learn  more.

Generally most people start their professional path with the rescue course. Besides learning many important rescue skills you would have also learnt many new Physiological terms that you may not have previous encountered. Things like Arterial Gas embolisms, Sub Cutaneous Emphysemas and Cardiopulmonary Resuscitation. Your quest for knowledge was unending and you sought out seasoned instructors to feed you with the knowledge you craved.

Then you started your Divemaster course. Again there was so much to learn, both in the classroom and underwater. Theory became even more daunting, physics was a nightmare and would you ever master decompression theory and the Recreational Dive Planner? But you studied hard, practised your diving skills repeatedly and that day finally dawned when you could stand proud as one of the elite, a PADI Divemaster.

Onwards and upwards, next came your \instructor development course. Seven to ten days of early mornings and late nights, cramming in as much knowledge as possible. From knowledge development presentations, Dive Theory, General Standards and procedures you worked late into the night to get it all perfected for the Instructor Exam.

Once again you stood proud, this time as a PADI Instructor. Ready to start teaching people how to dive. And so you did. And you are a good instructor, training divers the way they should be taught. But what have you done to further your knowledge since becoming an instructor?

Its important that as a PADI Instructor that you should continue with your own personal development. The more knowledgeable you are, the better an instructor you will be. Its easy to stay up to date.

Make sure you register for the quarterly training bulletins. Ensure that you download the latest instructor manual as part of your yearly renewal benefit. Read the PADI blogs that appear monthly. Further develop your training. Sign up for speciality courses with a PADI Course director thereby ensuring that you gain from their knowledge. Read diving magazines and publications. Do equipment servicing courses with equipment manufacturers.Make the effort to develop yourself and your students will ultimately be the ones to benefit the most.

Do not stop learning. Do not limit yourself. No limit diving.

Januworry

It’s that time of year again.. “Januworry” You have had a great December, the boats have been full, courses on the go everyday, equipment sales booming and you have been caught up in the holiday swing of things. However come the first week of January you realise that there are bills to be paid, suppliers wanting money, staff needing commissions and all of a sudden the joy of December is quickly forgotten.

guy hitting head
Januworry

Januworry.

Would it not be great to have enough money every month to service all your commitments and still have some left over to reinvest back into your business to fix and repair the boats, dive gear and wetsuits. Unfortunately many dive centre owners do not have a clear idea on where their profits streams are and where they are losing money, where they could be more profitable and even what their gross and nett profits are on courses, equipment and dives. The problem didn’t start in Januworry but this month is a symptom of far greater problems that started many months prior.

When last did you do an analysis of your business?

It is important that you know and understand your own business. Do you know where the money is coming from and where it’s going to? How much profit do you need to make on each and every service that you provide? The dive industry is an amazing lifestyle to be a part of but when you are working for free or making a loss, the glamour of this industry quickly becomes dulled.

What are you charging for your diving courses and when last did you increase the price?

Quite often the Dive centre blames the current economy, the dive industry or the Training agencies for the poor results they have achieved. You will seldom hear a Dive centre blame themselves for the situation they currently find themselves in. Dive Centres are a business that offer dive courses, training, equipment and dive charters. But they are fundamentally a business like all others. What is the inflation rate in your region and has your course price increased to at least take into account this inflation?

Determine profitability.

A dive course price or dive charter price based on your competitions price is the wrong way to go. How much does it cost your competitors to run their course? Analyse each and every component of your business and work out how much profit you are making. Be sure to take account of commitments like rentals, insurance, registration fees, marketing costs and servicing and maintenance responsibilities. These costs, if left unaccounted for, can quickly erode any profitability.

increase-profit

Add value to what you are doing.

Adding value to your services does not have to cost you more money. Simple gestures like helping  lift and carry customers dive gear, friendly and attentive staff and knowledgeable and informative divemasters and instructors all add value to the customers experience. Conduct staff training and set safety and service standards high. Make sure rental equipment is serviced, clean and neat. The list of possible value add ons to your business is endless yet invaluable to your clients.

PBA Lite 2017 Blog Header

Improve your business skills

Many dive centre owners are great instructors, fantastic at leading dives and finding the smallest of critters. But does this earn your business money? You should be working at your business not for your business. Improve your business skills by attending classes, reading books or through online courses. Attend PADI Business Academy presentations to help increase sales and profits. Invest in yourself and you will reap the rewards.

Analyse your business. Determine profitability, charge market related prices, add value to what you are doing and invest in your own business skills.