2017 PADI Women’s Dive Day Global Video Contest

Share a video of your PADI Women’s Dive Day event with us and be entered to win a FREE 2018 PADI Membership Renewal.

The PADI Marketing Team is looking for amazing video footage showcasing the spirit of Women’s Dive Day for inclusion in the 2018 event promotional video.

The contest is open to PADI Dive Centers, Resorts and Individual Members worldwide who are hosting a 2017 PADI Women’s Dive Day event.

How to Enter

  1. First things first! If you haven’t already, be sure to register your PADI Women’s Dive Day event. Learn more here.
  2. Grab your underwater camera and take video throughout your event. Whether your event is training in the pool, diving a lake or exploring the open ocean, show how you and your divers are celebrating the spirit and comradery of Women’s Dive Day. A few things to keep in mind:
    • While the primary objective is to promote women in diving, the footage can certainly show all participants regardless of age or gender. After all, the foundation of Women’s Dive Day is to reinforce the understanding that diving is open and enjoyable to everyone.
    • PADI standards should be adhered to and reflected in the footage.
    • Footage that shows any touching or damaging of marine life will not be considered.
    • Be sure to get signed releases from people that are shown in your video footage and photos. Download a sample release here.
  3. Edit your video so that it is between two and five minutes in length. Video should be a minimum 1080p.
  4. Submit your entry to jennifer.small@padi.com, including entrant’s name, PADI Member/Store Number and contact information. Videos must be sent using a file sharing service such as We Transfer or Dropbox. High resolution photos (minimum 1000 pixels) and/or event description and quotes are welcomed, but a video must be submitted to be considered for the prize.
  5. Check your email to see if your video was selected as one of the winners. If so, you will receive one-year 2018 Membership Renewal free and a set of goodie bags for your 2018 Women’s Dive Day event.

Click here to see Official Rules

For inspiration, watch the 2017 PADI Women’s Dive Day video:

Thank you for taking part in PADI Women’s Dive Day 2017 and the Global Video Contest! For more information about PADI Women’s Dive Day, visit padi.com/women-dive.

PADI Continuing Education – Specialty Courses

Since you started diving, I´m sure you heard your Instructor saying, at least once a day, that it is important to continue your education. I´m sure you did – otherwise you would not have become a PADI Professional… But what is Continuing Education and why is it so important for yourself and the diving Industry in general? If you are familiar with the PADI system, you should know and understand that the continuing Education is the backbone of the PADI System.

 

 

Are you already a Specialty Instructor?

The Power of Continuing Education (CON-ED)

The power of the PADI system of diver education is its diversity in courses

  • From entry level all the way up to professional
  • All are standardized
  • Aim is to improve specific skills
  • Specialization improves the market value
  • Enough choices for everybody

It adds variety in teaching… Which means that you are not only stuck with the core course like the PADI Open Water Course, the PADI Advanced Open Water course or the PADI Rescue course. It connects in the same time to the interest of the student and improves the skills and therefore the safety of the divers.

Specialty courses can create different tracks to follow; For example it can add-on sales of diving equipment, or it will open a road to the PADI Master Scuba Diver certification.

It is essential that an Instructor in these days can offer various Specialty courses.

How many Specialty Certifications do you have?

What if I tell you that Specialties are the reason to become very successful in the diving industry? The more specialties you can teach and the more languages you can bring into a new position for a Dive Center – the more valuable you will become in the whole industry.

I can only highly recommend that you follow the Specialty Instructor Training! It will certainly build up your confidence and it will give you new insights. The more specialties you offer, the bigger your income can grow!

 

It shows to the Dive Center owner and to PADI that you understand the PADI philosophy – and together with the new Elite Instructor program – it will also be recognized by PADI.

How can you apply to become a PADI Specialty Instructor?

There are two ways to obtain the Specialty ratings:

  • The first is completing a PADI Specialty Instructor course with a PADI Course Director. This reduced the number of dives you must have – 10 versus 20 – showing experience in the specialty area.
  • If you already have the experience (min. 20 logged dives), you can apply directly to your PADI Regional Headquarters. You will find on the PADI Prosite the Specialty Instructor Application.

To summarize – If you offer a variety of courses – this will have a direct impact in your Dive Center.

Why?

Specialty certifications have a direct impact on equipment sales, because the courses are creating a demand for new equipment and it also triggers the lust for more adventure. At the end of the day you will have more satisfied customers and happier staff.

To push the PADI Continuing Education courses is the foundation for success! Because your Customers are always aiming for new experiences and challenges.

Check out the newest challenges for 2017

http://padiproseurope.com/padi-elite-instructor/

2017 – MSD My PADI Challenge

 

 

What does your business image say?

Professional image:

One of the things I love most about working in the diving industry is that my 3 piece suit hasn’t seen the light of day for some time, save for the odd wedding and funeral. But does that mean that you can dress however you’d like? Professional image is important and there is a huge weight of Psychology studies which limit first impressions to the microsecond. This means that despite how informal the workplace, how you and your business are perceived has an impact. This tenth of second reaction effects someone’s judgment on your competency, trustworthiness, and professionalism. Once someone has formed that First impression it is very difficult to change their mind. Those Companies that provide both a professional image and another fundamental aspect of your business, quality service, not only attract buy also retain customers.

In my role as Regional Manager, I am constantly on the road, at dive sites, working with professionals which in turn means I get to see numerous dive centres and businesses around the globe. There is a marked difference in those that present their business in a professional way and others, who sometimes leave me wondering who’s a customer or the employee.

I am not suggesting that you impose a uniform but moreover if you have not already done so start to think about your corporate identity. If shabby chic, hipster, city worker or chain store is the image you are going for then make sure that you make it part of your overall business image, by this I mean the way your shop, website, marketing present itself down to the clothing you and your team wears.

Brand identity:

As a business owner, it is important to take some time to sit down and identify your Brand. What is it that makes you different, there are a lot of dive businesses out there, but what is yours to you? Once you know that you can start to build your own Brand. Brand identity primary means the way you communicate your corporate identity by your branding. Yes, I did mean corporate identity in diving, you are a professional at the end of the day and there is no shame in earning money by doing something, even if you love doing it.

I am willing to bet you already have a Logo but what about a slogan and mission statement? Once you get it right your brand becomes synonymous with the product, regardless of the company that makes it. PADI, for example, is the way the world learns to dive for a reason. Many companies are known from just their logos and some of the most successful companies are identifiable from just a colour scheme or collection of sounds.

One thing I like to see is when a team stands out at often crowded dive sites. When your team is visible there is no doubt for your customers on who they can approach for help. If you or your team is not clear then perhaps someone else’s is and that company inadvertently pick up your customers.

Cert of completion

As PADI has regional managers (RM) who are here to help we can work with you on your branding, website and professional image. If you feel that you have already put the effort in why not ask for a Professional Image Evaluation from your RM.

 

Fourth Element:

PADI has also teamed up with Fourth Element to help with gaining some form of identity for both your business and your customers. For help with a Bespoke Clothing Enquiry click on this link and enter your details http://fourthelement.com/padi/. 

If you feel you would like to start from the beginning then get in touch as PADI is here to help. perhaps it could be something as simple as your Logo needs some revamping, there is a host of services out there and as RMs we can help point you in some directions.

Can the “Best” Divemasters come from the “Worst” Divers?

By John Kinsella

Perhaps an instructor’s most important role is training fellow dive professionals; running a PADI® Divemaster course, as the book succinctly says, demands nothing less than your best effort. Ditto for the DM candidates.

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Speaking of effort, a recent candidate got me thinking about what it takes to make a really great PADI Divemaster. This person had to work hard at every step of the journey to PADI professional. Throughout the progression, from Open Water, to Advanced Open Water and Rescue, nothing came easy, but equally, nothing was allowed to get in the way. Often, skills had to be practiced time and time again to develop mastery; sometimes even to the consternation of fellow candidates who flew through the required skills and exercises. This was real world affirmation of the benefits of performance-based training.

It wasn’t easy for the DM training staff either; they had to put in extra effort too. From counseling sessions to restore confidence when if flagged to the extra time needed to make sure skills were performed comfortably and confidently, the trainers went the extra mile. What was notable in this context was how willing and selfless they were in response to the tremendous efforts the candidate made.

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The end result was that, with considerable time and effort, and constant good humor, this candidate prevailed and I have yet to meet someone who was more delighted with success. But the best was yet to come. I think, more than anything, it is the inherent understanding of the challenges people sometimes face and overcome while learning new dive skills, and the consequent empathy, that helped this new divemaster really blossom and become an invaluable and committed dive shop team member and one of the most popular divemasters with customers.

For those involved with professional development, and that should include all PADI Members, the basic message is clear. Sometimes it takes a bit of extra effort to help a DM (or other) candidate succeed. But work hard with people who try hard and the rewards can be worth it.

A Message from Drew Richardson, PADI President and CEO

PADI President and CEO

There’s been an exciting change of PADI® ownership to a consortium of conservation-minded family investors. This conglomerate of family wealth investors, based in North America, are run similar to foundations and endowments, who invest long-term in cause-oriented premium brands with dominant market share positions that show steady and consistent growth.

As PADI president and CEO, I’m committed to leading the organization into its next 50 years, as is the entire PADI executive team. Together, we will continue to grow the PADI brand and through our stewardship efforts ensure PADI is not only the best in the world, but also best for the world.

This is a positive transition for the organization as the family wealth investors will hold and nurture PADI for many years. This group is closely aligned with PADI’s mission and supports PADI’s efforts to remain stewards for this amazing brand we all love. The new ownership group includes philanthropists drawn to PADI’s commitment to ocean conservation and preservation. And, most importantly, they respect the organization’s dedication to PADI Member support.

Focus remains on the following global priorities:

  • best-in-class support to ensure PADI Member prosperity and growth
  • new diver acquisition initiatives to attract millions of consumers to the sport and train them to be comfortable and confident divers
  • long-term diver engagement and retention through encouraging divers to explore and seek adventure in the underwater world
  • a deeper purpose vision to inspire all divers to ultimately pay it forward through ocean conservation, marine animal protection, community support, and the healing powers of scuba.

This transition marks the next evolution of the PADI organization and is a positive move for PADI Members and the entire dive industry. As my personal friends, I can confidently say that PADI Founders, John Cronin and Ralph Erickson, would be extremely proud of this next step for the PADI organization and heartened to see that it has transformed into a global force for good for scuba diving and the ocean planet.

I thank you for taking the time to read this message. To all PADI Members, I want to reinforce my personal appreciation of your role and contributions to dive training excellence and aquatic conservation advocacy. You are the heart of the organization and the entire PADI staff remain focused on delivering the best service and support to help you succeed. Together, we are – and will continue to be – The Way the World Learns to Dive® . Be best. Be PADI.

Best personal regards,

Drew Richardson

Drew Signature

President & CEO

PADI Worldwide