Take part in the third annual PADI Women’s Dive Day on Saturday, 15 July 2017

For the past two years, divers from every corner of the globe have come together for PADI Women’s Dive Day to bond over their love of the ocean and a passion for diving. This growing tradition will continue on 15 July 2017, further strengthening and supporting the female dive community through a day of fun, adventure and camaraderie.

PADI Dive Centers and Resorts hosted more than 700 events in 77 countries last year for the second annual PADI Women’s Dive Day on 16 July 2016. Since the 2015 inaugural event, the celebration has continued to gain momentum as new and experienced divers gear up for everything from high tea on the high seas to shark dives and underwater cleanups. As a result, PADI female certifications increased noticeably in both 2015 and 2016, narrowing the gender gap in diving.

This was possible thanks to the enthusiasm and participation from PADI Members around the world who got behind this initiative. Let’s do it again, only bigger. More new divers. More ambassadors for the underwater world.

Participate in PADI Women’s Dive Day 2017 to strengthen and grow the female dive community, attract new women to the sports of scuba diving and freediving, and motivate existing female divers to get back in the water and continue their dive training.

Start planning your 2017 PADI Women’s Dive Day event on 15 July 2017 using these simple steps.

1. Decide what type of event to host. The type of event to host is completely up to you! Whether you conduct PADI Women’s Dive Day themed courses, have a family-oriented open day, host fun dives or even a girls’ night out with your divers, only your imagination limits your event.

2. PADI Retail and Resort Members, register your event on the PADI Women’s Dive Day Event Locator. By registering your event, your dive center/resort will be included on the Event Locator at padi.com/women-dive.  To register your event, ensure you are logged into the Pros’ Site with your PADI Dive Center or Resort account (not an Individual Member account), go to ‘My Account’ page of the PADI Pros’ Site, and click on ‘Register your Women’s Dive Day event(s)’. Follow the on-screen instructions to quickly and easily add your event.

3. PADI Professionals hosting an event not affiliated with a dive center/resort are encouraged to share their event information with their regional PADI office (PADI Americas: womendive@padi.com; PADI Asia Pacific: marketing@padi.com.au; PADI EMEA: marketing.emea@padi.com).

4. Promote your event. Use different platforms to help get the word out about your event – email, social media, advertisements (print, online and in-store), and event calendars. Visit the PADI Pros’ Site Women in Diving page to download customizable PADI Women’s Dive Day marketing materials. Tag your Twitter posts with #padiwomen to have your news shared in the Twitter Feed on padi.com/women-dive.

5. Post Event Follow-Up. Follow up with all your PADI Women’s Dive Day event participants afterward. A simple “thanks for being with us” keeps divers engaged and encourages them to continue diving with you. Don’t forget to include links, telephone and a call to action. And be sure your success stories and photos with the marketing team at your PADI Regional Headquarters! Tag event photos that you post on social media with #padiwomen to feed into PADI’s social channels.

PADI Retail and Resort Members: Register your 2017 PADI Women’s Dive Day event now! 

 

Why Become a PADI Five Star Dive Center?

 Discover the exclusive benefits you could enjoy by becoming a PADI Five Star Dive Center and how these will help grow your diving business!

 What are the benefits of becoming a PADI Five Star Dive Center?

As the year has already well and truly started, it is time to look ahead to the coming months and think about what you want to achieve. Analysing how you did each year and setting goals for growth is a key part of every successful business.

PADI Five Star membership is awarded, on an annual basis, to progressive PADI dive centers that provide a full range of PADI diver education programs, equipment selection and experience opportunities, while actively promoting aquatic environmental awareness.

These businesses excel in providing quality services to divers, present a professional image and actively promote the benefits of recreational scuba diving, snorkelling, dive travel, and environmental protection. PADI Five Star Dive Centers embrace the PADI system of diver education and offer regular continuing education programs to ensure divers have the opportunity to advance their skills and knowledge. These dive businesses are active in the community and are committed to providing customer satisfaction along with great dive experiences.

But why become a PADI Five Star Dive Center?

  • As a PADI Five Star Dive Center you receive exclusive benefits including:
  • An additional 10% off your usual purchasing level
  • Premier listing (high visibility) on the Dive Shop Locator
  • Authorisation to conduct PADI Assistant Instructor courses
  • Specially-designed, gold certification cards for your students, distinguishing your business as a superior PADI Dive Center
  • £100 credit for Facebook Advertising, put in place by one of our dedicated Marketing team
  • One e-Marketing consultation (visit or online) with our e-Marketing Specialist to review your digital marketing strategy
  • Website reviews to analyse and improve your SEO (Search Engine Optimisation)
  • PADI Marketing Toolkit to update your PADI Five Star Dive Center with the latest flags and posters
  • Regular, exclusive sales offers reserved for PADI Five Star Dive Centers

Ready to take the plunge?

Contact your PADI Regional Manager today for more information on how to apply to become a PADI Five Star Dive Center!

 

Posted in Uncategorized

PADI Store Wrapping

In my previous blogs I was talking about the importance to find a difference to your dive center colleagues, next door. As you know, PADI is offering to design your Shop windows, your walls in the Dive Center or your dive center cars. This is called PADI Store wrapping.

 

 

 

When you are interested in a Store or Wall Wrapping, you need to do the following:

  1. Contact your PADI Regional Manager
  2. Fill in the Application, which your PADI Regional Manager will provide to you. The PADI Marketing Department needs the following information from you:
  • How many Windows or Wall Wrapping – indicate the number
  • Decide what % of your store window should be covered
  • half window bottom
  • half window top
  • full window
  • Other

Measurements – provide the exact measurement of your windows or walls in width x height

Please supply any high resolution (300dpi) photographs or graphics that you want us to use and any logo’s you want to be included – also in high resolution

 

Theme – Which topic do you like to have in your wrapping?

  • Kids diving
  • Go Dive
  • Keep Diving
  • Go PRO
  • TecRec
  • Specialties
  • PADI Con-Ed Flowchart
  • Other

Imagery – please provide PADI with the kind of pictures you would like to add to the wrapping:

  • Warm Water
  • Cold Water
  • Pool

 

 

Text – Please provide this in both English and all other languages that you require the final artwork in:

ExampleGet your PADI at XZY Dive Center

 

  1. Send the Application, together with all the Photos and Logo attached – together with a Pictures from the location where you wish to have the wrapping – back to your PADI Regional Manager

 

 

When you are interested in a Car Wrapping, you need to do the following:

  1. Contact your PADI Regional Manager
  2. Fill in the Application, which your PADI Regional Manager will provide to you. The PADI Marketing Department needs the following information from you:

Provide the Marketing Department with the exact type of your car. The designer needs to get the Blue Print from your vehicle.

Please supply any high resolution (300dpi) photographs or graphics that you want us to use and any logo’s you want to be included – also in high resolution.

Theme – Which topic do you like to have in your wrapping?

  • Kids diving
  • Go Dive
  • Keep Diving
  • Go PRO
  • TecRec
  • Specialties
  • PADI Con-Ed Flowchart
  • Other

Imagery – please provide PADI with the kind of pictures you would like to add to the wrapping:

  • Warm Water
  • Cold Water
  • Pool

 

  1. Send the Application, together with all the Photos and Logo attached – together with a Pictures from the location where you wish to have the wrapping – back to your PADI Regional Manager

 

Important information

  • Measurement of windows, doors, walls etc. must be exact.

 

  • Please note that there is a minimum turnaround time of 45 days for a store wrap designs.

 

  • All photographs and graphics that are submitted must be in the correct resolution/format, otherwise they may not be included in the design.

 

  • The Dive Centre confirms that it has the right to publish the provided photographs and/or graphics and that it possesses the applicable Copyrights. The Dive Center confirms that PADI can use these photos. PADI shall have no responsibility for photographs or graphics that are not supplied from the PADI database.

 

  • Please note: No artwork creation will begin until all required information has been received.

Project AWARE – Dive against Debris in the Canaries and Switzerland

The 4th of March 2017 – was a great day for Project AWARE in the Canary Islands and Switzerland! Two Key Accounts in my Regions organised on the same day a Project AWARE Dive against Debris with outstanding results!

 

 

Dive against Debris Crew Tenerife

One Project AWARE Dive Against Debris event happened in Tenerife in the Canary Islands and has been organised by the Big Fish Dive Center in Los Cristianos. The other event has been organised by Adventure Sports and the Dive Club Rheindive.ch from Frauenfeld & Eschenz in Switzerland.
Both Events were organised almost similar. The Event from Adventure Sports in Switzerland started the evening before with the orientation for the Project AWARE Dive against Debris course – while the event in Tenerife started in the morning of the 4th of March.

It was amazing to see how passionate the participants were involved to clean the Beach underwater in Playas las vistas In Tenerife and in the “Untersee” in Steckborn. Even more impressive was the amount of rubbish who has been removed from the Atlantic and from the Lake of Constance.

Big Fish Tenerife

Data collected:
Divers collected the following amount in Tenerife;
66 KG 

 

 

 

 

Divecorner Frauenfeld

 

 

Divers collected the following amount in Steckborn;
259 KG 

 

 

A big Thank you goes to the organizers in both Countries. Thank you Michal Motylewski and Sandro Krawinkler!

The world and our environment needs more people like you! You are an inspiration for all of us and I hope that with your example we can make a difference and animate more Dive Centres, Divers and citizens of both regions to protect our beloved environment!

 

 

 

 

Dive against Debris Crew Steckborn

How can you help to protect the ocean?

Dive Against Debris is a global marine debris survey – the only data collection effort of its kind that involves volunteer divers collecting, recording and reporting data on marine debris found on the seafloor. Marine debris is a problem that is often considered ‘out of sight – out of mind.’ By sharing data on the debris we find underwater, we’re able to contribute the underwater perspective. It’s really exciting – divers can have a powerful role to play in helping contribute data to influence marine debris policy.
So how can you get started?

1. Download our Dive Against Debris Survey Toolkit – here you’ll find the survey kit for your divers, including a certificate to award to your volunteers.
2. Add your action to our Event Map. Create your My Ocean profile and add your action to our interactive map for our dive community to see. You can also blog and upload photos or videos in My Ocean.

3
. Promote over social media, through your network and communications – don’t forget to use the following hashtags #ProjectAWARE, #DiveAgainstDebris, #MarineDebris, etc.
4. Report your data. Data is critical. Don’t let your dives go to waste. Make sure you report the data on the litter you found.
5. Share the data with your divers by showing them the Dive Against Debris Map.

 
Project AWARE ® can offer you mesh bags and a banner to advertise your action during the day. Each mesh bag comes with a donation of € 6.00. This way, Project AWARE is able to send you some other promotional materials to use during your action (leaflets, posters, stickers, badges, etc.).
Adopt a Dive Site™ is a campaign where Project AWARE launched last year on Earth Day, which basically is repeated Dive Against Debris surveys in one dive site: Project AWARE requires divers adopting a specific dive site to clean up and report data at least once a month. You can find all information on the website www.projectaware.org and if you are interested, just sign up on the website.

Start your Ocean protection today, sign up with adopt a dive site and take an example of the two Dive Centres in Switzerland and in the Canaries! Together we can make a difference and educate the coming generations!

I still believe in us humans and that we can change the current situation, but the time is ticking… Our beautiful environment is counting on you!
#myOcean #myHope

Course prices – how do I avoid to undercut course prices?

Prices

A growing global problem within the diving industry is the undercutting of course prices. It is an easily solved problem. If every dive center and individual instructor would simply increase their prices – we would easily be able to generate a profit and increase the quality of every course we offer.

I always want to know the course prices from my Members in my regions, especially from a new member of the PADI Retail & Resort Association. The answer is pretty much always the same; “we checked all the prices from dive centres in the surrounding area and then we took the average course prices”

This is a dangerous game – especially because you need to set your course prices according to your overheads and not according to your dive center next door.

 

But how can you stay competitive when you iCompetitivencrease your prices?

In a time where we have other dive center associations offering free crossovers or very cheap membership fees or educational materials for ridiculously cheap prices – you have to provide quality to your customers.

The goal for a dive center is to provide outstanding quality, to grow and to make profit. This is only possible when you have prices with a healthy margin.

Recently I received an email from a member who complained about the material prices from PADI. He told me that he cannot charge more for a Scuba Diver course than € 240.- No one will pay more… as we are still having the crisis…

Wrong! First of all – the customer is paying what you are asking him to pay. Secondly – you need to distinguish your dive center above your competition. You need to show the customer the benefits that they will get when they book the course with you. Lavish them with love and create specialised packages for them. Listen to your customers and their individual needs.

You also have to ask yourself – Does my dive center still look attractive to my customers?

 

What kind of options do you have to pimp your Dive Center;

  • iShop concept
  • Store Wrapping
  • Wall Wrapping
  • Invest in new Equipment
  • Every Staff is wearing the same uniform
  • Clean the Dive Center frequently
  • Attractive windows
  • Professional Staff
  • Etc.

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Competitor

Honestly – who is your real competitor? Trust me, it’s not the dive center next door or a different diving association – The real competition is all the other sports offered to the consumer.

Skiing and snowboarding is, as we all know, a very popular sport in the winter, at least in one of my three regions. I could not believe how much a Ski Instructor is charging per hour. Between € 80 – € 100.-! This price is per hour! On top of that – you need to rent the ski equipment, the ski lift pass and most probably food and drinks – as they are not provided from the Ski School. At the end of the day a student pays for 4 hours approx. € 350 – € 400.-

Every time I talk about this – I`m speechless… this amount is only for 4 hours! And you don’t even get a certificate! Guess what – the ski industry is booming!

Seriously – are we really so naive in the diving industry? That we kill regions and existences only because you pay the student to do the course with you? That’s right, if you don’t charge enough and it costs you money you end up paying the student for all your hard work. It’s ludicrous!

 

Create packagespackages

Allow me to go back to the complaint about the prices of PADI materials – I would like you to consider creating different packages for every course and let psychology do the rest.

 

 

Example:

Platinum Course package – VIP course – the price can be ridiculous high. For example € 1500.- (add for example a Regulator, a Helicopter flight, a dinner with Tina Turner etc. in this package)

Gold course package – Scuba Diver Course plus an additional add on (T-shirt, Fins & Mask as an example) € 320.- or something like that

Silver course package – Scuba Diver Course € 240.-(normal course prices)

This is called ANCHOR pricing and a research proved that 72% of the customers are buying the middle option. In this case it would be € 320.-

Try this out – trust me it works!

 

What can PADI do to help you to make a difference?PADI_horiz_col_print

Every dive center who undercuts their prices are also likely to be cutting corners. This is very important to know for the end consumer. That´s why PADI invented the Professional Image Evaluation where we visit the Dive Center and check the quality of a PADI Center. When they pass they will get a Certificate – which they can show online and in the Dive Center.

 

PBA Lite 2017 Blog HeaderIf you want to learn more about how to distinguish yourself above other dive centres in your area then why not sign up for a PADI Business Academy? They are run in all regions and all you need to do is register, learn and watch your profit margins grow exponentially. Below you will find the link to register for a PBA.

http://padiproseurope.com/padi-business-academy-lite-2017-schedule-pricing/

And of course, you can always contact your PADI Regional Manager.

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Sharks, Rays and Turtles – Your PADI Speciality with Prodivers Kuredu

Photo by Stefanie Wagner

Photo by Ray van Eeden

You got to love sharks, rays and turtles! In fact, at Kuredu Prodivers we love our residents so much that we’ve compiled everything we know about them and created two specialty courses that you should put on your must-do list: Maldivian Shark & Ray Distinctive Specialty Course, and Sea Turtle Diver Course. These two courses provide the best way for you to learn more about these incredible animals – and of course see them in their natural environment, at reefs around Kuredu.

Photo by Stefanie Wagner

Photo by Stefanie Wagner

During the Maldivian Shark and Ray course you will find out more about the incredible sensory system that sharks and rays possess, learn how to identify the different species, determine their gender and understand the mating behaviour, as well as the need for us to preserve and protect the current populations of sharks and rays. The narrow channels, where the currents flow in and out of the atoll and the deep out reefs around Kuredu are the ideal habitat to get encounters with sharks and rays.

Photo by Marek Machinia

Photo by Marek Machinia

For those of you prefer the sleepy headed sea turtles, the Sea Turtle Course will surely be of interest to you, especially since Kuredu is home to the largest known population of Green Sea Turtles in the Maldives. With over 63 identified individuals resident around the island, this makes it the perfect place to enrol in the course. It offers the chance to learn more about how turtles have adapted and evolved through their fight for survival, and you will also learn how to identify the different species and to distinguish whether they are male and female, and how they reproduce. Are you familiar with the famous Kuredu Caves, a.k.a. Turtle Airport? The course is also available to snorkelers.

Photo by Stefanie Wagner

Photo by Stefanie Wagner

The PADI Maldivian Shark & Ray Distinctive Specialty Course was developed by Prodivers to help increase the awareness about these magnificent creatures. Get in touch with us to find out more about diver qualification requirements for the courses.

Visit www.prodivers.com or drop us an email via info@prodivers.com

Prodivers-logo_263x55

PADI Pioneers: Generating Ocean Warriors in the Maldives

In a quiet corner of a luxury resort in the Maldives you’ll find an PADI Five Star IDC centre quite unlike any other.

Picture77

Teaching Maldivians to scuba dive might seem to some like selling coals to Newcastle. Wherever you stand in the Maldives, you’re always barely a stone’s throw from the ocean, and many Maldivians can swim before they can walk. Diving is in the country’s DNA.

It could come as a surprise to some then, that until the mid-2000s, there were only a handful of places offering PADI Instructor Development Courses in the country, with many aspiring instructors actually having to travel to Thailand to complete their certifications.

Founding an Institution

Luckily, this didn’t go unnoticed by Hussain ‘Sendi’ Rasheed, the Maldives’ first and only PADI Course Director and in 2006, he decided to do something about it. Working at the time as the operations manager of Holiday Island Resort & Spa, part of the Villa conglomerate, Sendi approached the company chairman – the Hon. Qasim Ibrahim – and shared his concerns about the lack of educational opportunities for local dive and water sport professionals.

Picture1

 

The conversation would not only change his own life, but would ultimately change the face of diving education in the Maldives. Convinced by the lack of Maldivian educational facilities for divers, Mr Ibrahim asked Sendi to oversee the development of an institution that would change all that. Like Sendi, he wanted to provide a space for Maldivians to become qualified leaders in the diving field. And with that, The Villa Institute of Water Sports and Hospitality was born the same year.

A Place in the Sun

Purpose-built in a quiet corner of Sun Island Resort & Spa (another Villa Hotel), the institute quickly became a hub for young dive and water sports enthusiasts hoping to make a career in the industry. With spacious student and teacher accommodation and modern classrooms overlooking a lagoon that welcomes whale sharks and manta rays to its outer reef, the establishment is enough to make any Course Director drool.

Picture4j

 

But what makes the institute really special is what it aims to achieve. Its objective? To equip a new generation of certified PADI Dive Masters and Instructors with the skills needed to become not only leaders in the field of recreational diving tourism but also trailblazers in ecological advocacy.

Expansion and Diversification

Lofty goals to say the least, but within a few short years it has managed to do just that. After a restructuring to become the founding faculty of Villa College, (now the Maldives’ leading private education provider offering courses in everything from marketing to law) and an expansion to include facilities in the capital, the reigns were handed over to Dr. Sham’aa ‘Anna’ Hameed. Under her leadership and the close involvement of Sendi, the institute is well on track to realise its vision.

Picture2

Not only does the faculty run multiple PADI Instructor Development Courses throughout the year, it now offers Certificate Three, foundation and even degree courses in marine studies that offer PADI electives as course credit.

Ocean Warriors

These courses provide students with the tools to become innovators in the field of marine studies. As a result, graduating students go on to enter the Maldivian workforce in a number of roles: as dive and water sports instructors of course, but also as researchers, marine biologists, wildlife rangers, even government environmental officials and legislators.

Picture99

What started as an initiative of affirmative action to provide quality education and training for locals has now developed into an educational model that is forward thinking on an international level. As such, they are arming a legion of self-titled ‘Ocean Warriors’ with the skills to be the next generation of environmental guardians and leaders in the Maldivian diving industry.

 

About the author: Adele Verdier-Ali is a freelance travel writer and content marketer who has been living in the Maldives for over six years. She’s a certified PADI rescue diver and when she’s not underwater, she writes about Maldivian culture and tourism. You can read more of her thoughts over on www.littlebirdjournal.com

baa-dharavandhoo-1

 

2017 Instructor Development Events in the Maldives

Maldives

PADI is Delighted to announce two Instructor Development events taking place on Paradise Island, Maldives.

  • Instructor Development Update – 26th April 2017 (PADI IDC Staff and above)
  • PADI Advanced Training Academy – 27th April 2017 (PADI OWSI and above)

These exciting, informative and highly interactive one day programmes, for PADI professionals, continue to gather momentum. PADI Pros are coming away with new, refreshed and refined knowledge and skills, energising them to drive their diving businesses forward.

The Instructor Development Update on 26th April on Paradise Island, Maldives, is for Course Directors and IDC Staff Instructors to update their knowledge of the instructor development system. The Update includes presentations, workshops, and a live confined water evaluation practice during which attendees have the chance to watch a role play confined water presentation alongside an Instructor Examiner, and gain feedback on their evaluation techniques.

The Update will count towards Master Instructor and CDTC applications, as well as provide the necessary update for PADI Course Directors. Click below to register.

2017 ID Update Registration Form

Join the PADI Advanced Training Academy taking place on 27th April on Paradise Island, Maldives. This one day programme is for PADI Open Water Scuba Instructors and above, offering the opportunity to further develop instructional skills, under the direction of PADI experts

Current topics and workshops* include:

Dry

DCIM104GOPRO

  • The role of the PADI Pro within the diving industry and in relation to PADI
  • How to make your PADI courses stand out
  • Review of new PADI Advanced Open Water Diver course
  • Review of the way PADI courses develop a diver
  • The role of Specialties in a diver’s development
  • Project AWARE Dive Against Debris (including free instructor specialty rating) or other local programme

Wet

DSC_0042

  • Rescue Exercise #7 – proper technique, kit handling, airway, use of barrier
  • Emergency Weight Drop, Loose Cylinder Band, CESA and Alternate Air Source skills – why we teach them and how to improve our teaching methods of these skills

With both dry and in-water components, this advanced training programme for PADI Pros increases individual expertise and allows participants to network, build new friendships and learn from each other. Programme attendance also provides credit for Master Instructor and CDTC applications.

2017 PATA Registration Form

Accommodation, Transport and Meals

  • Visiting members who wish to stay at Paradise Island: US$ 195 per night on FB, SGL. (work permit holders only)
  • Transfer by staff ferry to paradise and exit the same day for members joining in from Male’ & other resorts: FOC (subject to space availability)
  •  Special rate for meals:  US$ 25 per meal (main restaurant buffet) for members not opting for the overnight stay option.

Please indicate at time of booking if you need assistance with accommodation, transport and meals.

Contact id.emea@padi.com with any questions.

DSC_0054

Big Business for Prodivers Maldives

Divers who signed up to join the Noon Atoll full-day trip with Kuredu Prodivers hoped to see some ‘big-stuff action’ with the locally renowned shark spot, Orimas Thila, high on their agenda. They got rather more than they bargained for…Blue Whale

On their way back, whilst on their dhoni, crossing the channel between the Noon and Lhaviyani Atolls, something big was spotted in the water – or rather something massive!

Blue Whale

In fact, they witnessed the largest creature ever to have lived on Earth – a Blue Whale! Great excitement ensued and estimates of size range from ‘huge’, 12 metres and 18 metres. Blue whales can grow to over 33 metres in length and have a heart weighing as much as a car. Their huge mouth can fit 100 people inside but, fear not, we are not on their menu; Blue Whales are filter feeders and eat krill – shrimp-like invertebrates.

Blue Whales have been around on Earth for about 54 million years and were once prolific, but in the first half of the 20th century they were almost hunted to extinction. There are now an estimated total of 10.000 – 25,000 individuals left on the planet and the International Union for Conservation of Nature (IUCN) Red List rates them as ‘endangered’. While whaling is no longer a threat, increased shipping leading to more collisions, oil spills and climate change all threaten the existence of the majestic Blue Whales. Blue Whale

 The ocean is full of surprises and, as well as the usual exciting encounters of sharks and manta rays, as you can see, every now and then something a little more unusual and unexpected turns up.

prodivers logo

 

Januworry

It’s that time of year again.. “Januworry” You have had a great December, the boats have been full, courses on the go everyday, equipment sales booming and you have been caught up in the holiday swing of things. However come the first week of January you realise that there are bills to be paid, suppliers wanting money, staff needing commissions and all of a sudden the joy of December is quickly forgotten.

guy hitting head

Januworry

Januworry.

Would it not be great to have enough money every month to service all your commitments and still have some left over to reinvest back into your business to fix and repair the boats, dive gear and wetsuits. Unfortunately many dive centre owners do not have a clear idea on where their profits streams are and where they are losing money, where they could be more profitable and even what their gross and nett profits are on courses, equipment and dives. The problem didn’t start in Januworry but this month is a symptom of far greater problems that started many months prior.

When last did you do an analysis of your business?

It is important that you know and understand your own business. Do you know where the money is coming from and where it’s going to? How much profit do you need to make on each and every service that you provide? The dive industry is an amazing lifestyle to be a part of but when you are working for free or making a loss, the glamour of this industry quickly becomes dulled.

What are you charging for your diving courses and when last did you increase the price?

Quite often the Dive centre blames the current economy, the dive industry or the Training agencies for the poor results they have achieved. You will seldom hear a Dive centre blame themselves for the situation they currently find themselves in. Dive Centres are a business that offer dive courses, training, equipment and dive charters. But they are fundamentally a business like all others. What is the inflation rate in your region and has your course price increased to at least take into account this inflation?

Determine profitability.

A dive course price or dive charter price based on your competitions price is the wrong way to go. How much does it cost your competitors to run their course? Analyse each and every component of your business and work out how much profit you are making. Be sure to take account of commitments like rentals, insurance, registration fees, marketing costs and servicing and maintenance responsibilities. These costs, if left unaccounted for, can quickly erode any profitability.

increase-profit

Add value to what you are doing.

Adding value to your services does not have to cost you more money. Simple gestures like helping  lift and carry customers dive gear, friendly and attentive staff and knowledgeable and informative divemasters and instructors all add value to the customers experience. Conduct staff training and set safety and service standards high. Make sure rental equipment is serviced, clean and neat. The list of possible value add ons to your business is endless yet invaluable to your clients.

PBA Lite 2017 Blog Header

Improve your business skills

Many dive centre owners are great instructors, fantastic at leading dives and finding the smallest of critters. But does this earn your business money? You should be working at your business not for your business. Improve your business skills by attending classes, reading books or through online courses. Attend PADI Business Academy presentations to help increase sales and profits. Invest in yourself and you will reap the rewards.

Analyse your business. Determine profitability, charge market related prices, add value to what you are doing and invest in your own business skills.