New PADI Dive Centres and longevity awards in Ireland


PADI are delighted to announce that Frogsborn Diving in Wales, UK is a new PADI Dive Centre, together with Dingle Marina Dive Centre in Dingle, Ireland. We are proud to welcome you all to the PADI family.

ScubaDive West

During the Dive Ireland show in Nenagh, County Tipperary, PADI Regional Manager, Terry Johnson was pleased to provide a well deserved award to the Gray family from Scubadive West, for their 20 years service as a PADI Dive Centre. A well earned reward for such ambassadors of the industry.




Stefan Käsweber

Stefan Käsweber – PADI Regional Manager for Germany North

Contact details:


Telephone: +49 160 9826 3824

A quick bio from Stefan Käsweber:

“I learnt to dive in the Gulf of Thailand, after working in the Marketing and Sales Department as a Media Consultant in Germany, I decided to join the PADI professional world and moved to Thailand where I completed my PADI Divemaster and MSDT with PADI CD Ben Walzinger.

I later moved back to Germany and worked for PADI Course Director, Rene Pomsel, in the Diver´s Indoor Divecenter close to Munich, Germany as an all-rounder. Working in all departments from pool-boy to instructor. After this I opened my own restaurant in Munich and ran it successfully for over 4 years. The idea of working as a instructor was still one of my biggest dreams, so I sold my restaurant, my car and everything I owned, packed my old sea-sack with my dive kit and booked my flight to Thailand.

On the very first Island I visited, Koh Phi Phi, having not even booked a room to sleep i got asked by the very first dive centre to teach a PADI Open Water Diver course on the day of my arrival. Not long after working as a instructor for them I got offered the manager’s position, and I took the chance to bring the dive centre to the next level.

Realising I still wanted to teach i moved to Khao Lak to work as an instructor for Khao Lak Scuba Adventures, and eventually got offered the position as the General Manager. As the General Manager, with my team beside me, we brought the dive centre to a PADI 5 Star IDC Centre and one of the largest live-aboard operators in Thailand.

I am very much looking forward to working as a PADI Regional Manager and the new challanges and adventures that Germany will offer me.

Fun stuff…

When did you first learn to dive? – In Thailand, Sailrock, i saw a nice Bulls Shark on Dive 3

How many dives have you done? – 1600+

What is the first bit of dive equipment you bought? – Tusa Mask

If you could only pack one bit of dive equipment to take with you on a trip what would it be? – My very old but perfect Apex regulator

What is your favourite dive site in the Germany? – Starnberger See

What is your favourite dive site in the world? – Cuba, Isla de la Juventud. Diving like in the old days. You can feel the freedom in the moment the military harbour gate was opened

What song do you currently like to listen to before you go diving? – Janis Joplin, Me and Bobby McGee

What is your favourite animal underwater? – An easy one – a Rockmover Wrasse

What animal would you love to see on your next dive? – Humpback whale

What dive site is at the top of your to wish list? – Sardine Run, South Africa

What sort of food do you pack in your lunch box to eat between dives? – Proper German Cheese, that keeps me kind of happy the entire day!

If you could go diving with someone (dead or alive) who would it be? – Klaus Orlik, Poseidon Diving Thailand

Michal Kosut


Michal Kosut – PADI Regional Manager for Central Europe (Bulgaria, Czech Republic, Hungary, Poland, Romania, Slovakia)

Contact details:


Telephone: +48 602 789 508

A quick bio from Michal Kosut:

“I started diving when I was 14, because I couldn’t compete in swimming anymore. Since then I knew that I would become an Instructor one day. When I was 16 I started my career in the diving industry, cleaning the floor in the dive centre. This allowed me to know all the aspects of a dive centre operation pretty well. I met great people and mentors in the diving industry, like Witold Smilowski, that not only taught me diving, but also what is important in life and how to change your dreams into goals.

I did my PADI OWSI when I was 19 and knew immediately that I wanted to become a PADI Course Director which I achieved at the age of 27. I was mainly dedicated to the Instructor Development Courses and had the privilege to obtain Platinum CD status 6 years in the row. Becoming the PADI Regional Manager is a fantastic challenge and means a lot to me. I’m sure that in this new role I will be able to support and serve PADI Members in my area even better.

Fun stuff…

When did you first learn to dive? – I did my DSD in 1994 in Hurghada and then completed my entry level certification in 1996 in Poland.

How many dives have you done? – 2600+

What is the first bit of dive equipment you bought? – Aquion drysuit – actually my Mum bought it for me, because I was 16 at that time!

If you could only pack one bit of dive equipment to take with you on a trip what would it be? – My drysuit

What is your favourite dive site in the Poland? – Baltic Sea for fun diving and Zakrzowek quarry, for training.

What is your favourite dive site in the world? – Vis Island, Croatia

What song do you currently like to listen to before you go diving? – Forever Young, Alphaville or Remember the Name, Fort Minor

What is your favourite animal underwater? – Moray Eel

What animal would you love to see on your next dive? – Dolphin

What dive site is at the top of your to wish list? – Chuuk Lagoon

What sort of food do you pack in your lunch box to eat between dives? – Lot’s of healthy food!

If you could go diving with someone (dead or alive) who would it be? – Nuno Gomes – world record holder for the deepest cave dive.

PADI Dive Days – 04 February 2015.

PADI Dive Days conducted in Hurghada, Egypt turned out to be a great success. Together with HEPCA/PADI/Project Aware, the PADI Dive Centers and the PADI Members, this event was supported by individuals concerned about the environment and wanting to make a difference.  We had the pleasure and honor of meeting the Governor of the Red Sea, Governor Ahmed Abdullah, who personally handed over the presitigious Red Sea Governorate Recognition & Appreciation Award to PADI during the course of the event.

Mark Caney - Vice President Training, Customer Services
Mark Caney – Vice President Training, Customer Services

Hepca – Hurghada Environmental Protection and Conservation Association (formally known as HEPCA) is a Non Governmental Organization that was established in 1992 and works primarily with land conservation and marine protection. They have managed to protect fragile eco-systems in the Red Sea and have engaged in caring for the sensitive land ecosystems, resource monitoring, public awareness campaigning, solid waste management research and community development. Through their engagement they have ensured for positive developments in the Red Sea. HEPCA works closely with a number of Egyptian governmental departments including; the Red Sea Governorate (RSG); the National Conservation Sector; and the National Parks of Egypt.DSC_6967

The PADI Dive Day boats launched from various points and met up at Magawish island. The day was filled with activities and keen volunteers were sitting on the boats waiting to jump into the water and others were getting ready to on land. The participating dive centers ensured their boats and their crew were available for the dive and for the beach clean up. Hepca took care of the refreshments, the transportation to and from the diving boats.

Astrid -
Astrid –

For the PADI selfie contest, the participant had to take a fun picture wearing the yellow PADI sunglasses, which ran throughout the day. The winners were chosen at the closing ceremony and had the opportunity to win great prizes. The sponsors AquaLung, Suunto Egypt and Scuba Online, supported with super prizes such as the Suunto D6i Computer, AquaLung Apeks DIN ATX40 Regulator Scuba Online Diving Bag. Jonas Samuelsson, PADI EMEA Regional Manager worked together with the participating dive centers and especially with Hepca to ensure that the logistics were in place. The coordination of the boats, the rubbish disposal after the event and schedules were managed by the team and a considerable amount of rubbish was removed from the  underwater clean up  during the dive and on the Magawish island itself.


A highlight was the visit by Governor Ahmed Abdullah who personally handed over to Mark Caney- PADI EMEA Vice President, Training and Customer Services, the prestigious Red Sea Governorate Recognition & Appreciation Award. The importance of diving training and high standards that are implemented by PADI professionals working in Egypt have helped to bring about more awareness and to support the local Diving Industry – It is however only due to your efforts (our valued Members) that we could accept this honorary award and we thank you all for your support.

General Ahmed Abdullah
Left: Mark Caney & The Governor of the Red Sea. Ahmed Abdullah

A special thank you to HEPCA/PADI/Project Aware, Dive Pro Academy, Panorama Divers, Blue Paradise, Euro-Divers, Dive-Point, Colona, Scuba World Divers, Dive Connection, Aquarius, Suunto Egypt, Aqua-Lung Egypt, Scuba Online, the Governor of the Red Sea, Ahmed Abdullah and all our Members, Colleagues, Partners for all your support in making this day such a success. Let us work together to protect the environment and make a difference in protecting our fragile eco-systems all around the World!

Beach Clean Up on Magawish Island
Beach Clean Up on Magawish Island
PADI & Project Aware team

PADI Staff visit Saudi Arabia to introduce Digital Product Suite and Support Arab Market

cd roundtable

In December 2014, Mark Spiers (PADI Vice President, Sales, Field Services, Marketing & Business Development), Teo Brambilla (PADI Regional Manager), Ahmed Sayed (PADI Product Consultant) and Rich Somerset (Manager, Training and Quality Management) conducted a joint trip to Saudi Arabia.

The trip included a series of events and activities designed to provide support to the Arab market and Arabic Instructors and to communicate how important these key markets are to PADI.

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During a Course Director round table event, PADI Course Directors were updated on the state of the market as well as latest PADI trends and training materials, including the upcoming launch of PADI Digital Products as part of PADI’s lead in the scuba industry’s digital revolution.


mf6Member Forums took place in both Tabouk and Jeddah and were delivered in Arabic by Ahmed Sayed. 130 PADI Members attended across the two locations and covered the latest news about the launch of PADI Digital Products (due to launch shortly for both touch and online platforms), and PADI’s market share in comparison with competitors as part of the ‘Win with PADI’ value proposition. A separate, informal Member Forum was provided in English for a small group of PADI Members who were non-Arabic speakers.


At both Member Forum events, a Training and Quality Management (TQM) seminar provided an explanation of the Quality Management process, and the way that the Training department can support PADI members in their day to day work.  A review of paperwork management for freelance PADI Instructors was also well-received.

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It was announced during the trip that the website, along with a number of additional training materials, would be translated into the Arabic language. Before heading home, the Member Forum participants were each given a pair of PADI sunglasses and key-ring as well as a PADI USB stick containing a wealth of useful resources in the Arabic language: PADI posters, the Win with PADI / Member Guides, “How To” Guides including how to find forms, complete purchases and PIC Online etc., plus a guide to the different PADI EMEA departments and who to contact for assistance.



“It was a pleasure to have the opportunity to visit Saudi Arabia and meet with PADI Members there. This is a very important market for PADI and this is reflected in the number of materials that we will be translating into Arabic over the coming months. This includes a dedicated web site, and PADI App, as well as our course materials. I look forward to coming back very soon” – Mark Spiers, PADI Vice President, Sales, Field Services, Marketing & Business Development.

Find more information about the new PADI Digital Product Suite and download the new brochure here.

Q&A – The PADI ReActivate™ Program

iPad-ReActivate Cover

Q1. What is the PADI ReActivate™ program?

The PADI ReActivate program is a convenient and prescriptive program that’s designed to encourage existing certified divers who have been inactive to refresh their skills and re-enter the sport of diving.

Q2. Why create a new program?

A recent survey of PADI Divers showed that of those who were not actively diving,  more than 97 percent intended to dive in the future. When asked what would get them back in the water, two popular responses were: “a refresher course that I can complete quickly” and “a prescriptive approach that refreshes only what I’ve forgotten.” ReActivate is designed to give divers what they want – a quick way to refresh what they need to dive comfortably again. The previous Scuba Review program was effective, but not very prescriptive. The new program provides a huge opportunity to re-engage already certified divers and get them to re-ignite their passion for diving and drive them back to PADI Dive Centres and Resorts.

Q3. Will this replace the current Scuba Review program?

Yes. For certified divers who want help getting comfortable with diving again, ReActivate replaces Scuba Review. The materials and approach are also useful in assessing the divers readiness to continue their education.

Q4. How does this program work?

The ReActivate program consists of two sections: knowledge review and in-water skills refresher. To receive a ReActivate date on a replacement certification card, the diver must complete both sections. Some divers may decide to complete only the knowledge review, but the program encourages all participants to complete both sections. Divers complete the knowledge review material using either ReActivate Touch or or ReActivate Online.

ReActivate Touch is an interactive program that works on tablets and mobile devices. It can be purchased two ways – from a PADI Member who provides a ReActivate Touch code or directly through the PADI Library App from the appropriate App store. Divers who purchase the Touch version on their own are required to affiliate with a PADI Dive Centre or Resort.

ReActivate Online is an interactive program designed for personal computers. Divers purchase the access code for ReActivate Online from a PADI Member. After completing all topics in the Touch or Online product, the diver takes the ReActivate Quick Review online as a final assessment. Upon successful completion, divers can download and print a ReActivate Certificate that includes a unique code. The instructor who completes the in-water skill portion enters the code while processing the diver’s ReActivated certification card online.

PADI Business Academy – A Testimonial by Alexandra Dimitriou

PADI Business Academy Photo Limassol

I recently went to the PADI Business Academy (PBA) in Cyprus and I simply had to share this positive experience with all of you. As a relatively new dive center owner I have had a steep learning curve making the transition from instructor to owner. Today’s marketplace is hugely different to that which I learned in my Business A-level in the UK – oh so many moons ago – the PBA was such an eye opener to ways to move Scuba Monkey onwards and upwards.

The PBA opened my eyes in three major ways:

#1: Marketing isn’t a bad thing, you just have to know your audience and be able to take a personal approach. By knowing who your audience is you can better serve them, and this is a service like all others. You can make it an enjoyable one – both for yourself and for your prospective guests. The PBA taught us how to get the knowledge of things like website keywords, using online tools that have been at my fingertips since the beginning, but until the academy, only my web designer had ventured into this realm on my business’ behalf. Sure – my web designer explained things like google analytics to me, but Mark Spiers (PADI’s VP) gave talks and ran workshops which allowed a true practical application that led to greater understanding. Brilliant. I feel more in control, I feel calmer about the future and much much less confused.

#2: The PADI Pro website. I have used this site for close to 10 years and I honestly thought I understood all the tools available to me.  Clearly not. The PBA went through every tab in the minutest detail and it was a shock to discover all the features that have been available to me all this time and had not been utilizing to full potential. Simple things like how enter your address into the store locator properly and allow your dive center to become searchable using navigation systems and smart phones.  Cyprus, as the last split capital in the world, is notorious for being hard to navigate using standard GPS…..the PBA showed me such a simple fix to a problem that I have endured since I opened my doors in 2012

#3: Social Media. I was the youngest participant in this PBA, and I have been brought up in a technology rich environment (my father always shows off that he owned the first computer on the island in the early 1980’s). I honestly thought that this element of the PBA would be something that I could learn little from…after all, I already blog, link everything to the website, twitter and Facebook….what more could there be? A lot as it turns out. Marc went through every element of each platform that I already was active on…..and taught me little quirks and tweaks that could even further my marketing success. Things like scheduled posting on Facebook and how to highlight an important post are all features that have been at my fingertips, but have failed to use. The PBA not only taught me the value of these features, but also how to use them immediately. Great. I was definitely taken down a peg or two, and I thoroughly enjoyed it!

I have joined most other social media sites, such as Instagram and flicker and Pinterest…..I have been a member for quite some time…however the PBA again made me feel like a speck of dust in the internet wasteland by informing me about the demographics of users of these sites. It worried me to hear that Facebook was soon becoming outdated, that the Y2 and Z generations already considered this platform for the older generations. Scary isn’t it? The academy taught me that staying current to new trends will be an essential mode for dive center survival. This information did not make me loose heart however – again Knowledge is power and power means control. Workshops allowed us to use free tools like Animoto and Mail Chimp to better serve our guests and encourage them to be more interactive over all social platforms.

Bring it on…. The PADI Business Academy slogan of “Harness the Power” is true to its word…..I feel positive and energized for the 2015 season. I would recommend it to anyone – regardless of the size and history of their dive center.

DSC_0021This article was written and submitted by Alexandra Dimitriou, who attended the Limassol  PADI Business Academy in 2014.

Alexandra Dimitriou is a dive center owner in Agia Napa, Cyprus. She became a diver in 1992 and received her bachelor’s degree in Oceanography at Plymouth University in 2003. Her love of the ocean has always been her driving force, and this has led to the natural progression of becoming a diving instructor in 2005. She is currently a PADI staff instructor and owner at Scuba Monkey Ltd.

PADI – Leading the digital revolution with the Equipment Touch

PADI Equipment Touch

PADI continues to lead the digital revolution and we are excited show you the new PADI Equipment Specialist Touch.

The Equipment Specialist Touch gives divers more information about owning their own dive gear and scuba system components such as regulators, cylinders, dive instruments, enriched air equipment and rebreathers. It’s a great supplement to the PADI Equipment Specialty course.

The Equipment Specialist Touch is an interactive, multimedia, tablet-based program that reviews the features and functions of current dive equipment. It includes the certification card processing fee and is a great product to provide in conjunction with equipment sales.

To find out more and/or to get your own copy contact your PADI EMEA Sales Consultant by email ( or by telephone (+44 117 300 7234).

PADI – Superior Training Courses

PADI - Superior Training Courses

PADI provides consumers with the most comprehensive, learner-centred and instructionally valid diver training in the world that is backed up by a proactive quality management system. PADI’s not resting on its laurels, keeping up with busy consumers who want to choose when and where they learn – PADI is the only company offering both eLearning and innovative tablet-based Touch products, so divers can learn anytime, anywhere.

PADI Business Academy – Bristol Nov/Dec 2014

Hot off the press!

The Bristol PADI Business Academy is underway. Store owners and managers from all over PADI EMEA’s territory are gathered together for their two day insight into current business acquisition and retention ideas.

Below are PADI Business Academy attendees working on increasing their inbound marketing traffic during a Blogging workshop.

Lesley and Rachael are devising new blogging strategies
Lesley and Rachael are devising new blogging strategies
Blogging at PADI
Peter and Robyn are getting to grips with new blogging ideas
Bart perfecting his new blog for the dive centre
Bart perfecting his new blog for the dive centre
Abyss, PADI PBA Bristol
Gary and Ian from Abyss diving busy writing blog articles
Callum of The Dive Centre and Abdullah of Moon divers working their way around WordPress.
Callum of The Dive Centre and Abdullah of Moon divers working their way around WordPress.