Marketing, ideas to help with your Dive business.

We all know there is a cost involved in advertising to new and none divers, but this is should be considered a fundamental on going running cost. We here at PADI we are reaching out to both new and established divers on your behalf on multiple platforms (online, in print, events and shows, TV etc. etc.) and of course we try and bring those inspired customers through your Centre’s door. It is great to hear so many people to asking to get their PADI, no matter whether that is a DSD to DM or beyond.

I have been hearing great things about the ongoing Get your PADI in the UK promotion we have been running on Facebook and the number of clicks to the micro site (https://dive.padi.com/EMEA_UK/english/) speak for themselves. The success of “Get your PADI” campaign has led to a further 57 being developed and we are reaching out in 6 languages in 14 Countries, with multiple regions within each.

The above was just one campaign and not cheap to do, what I am looking to do is share some ideas that you can implement. So I have done a few ideas to hopefully spark some ideas for you.

Landing Pages

These are important to understand what they are, you need to be able to do them quickly and easily. The general idea is that you will point people to these pages from any form of online marketing. You could have it as a Competition, e-mailing, Facebook ad, and newsletter. There needs to be a reason why someone will either sign up or give you their details and it needs to be easy for them to do it. Think about screen size on catchy text. There is no point paying for a campaign if that data is going to get lost of someone gives up the will to complete the process of filling it in.

Events

A couple of examples. PADI recently was a completely none diving Event for above water sports, we got our foot in the door at the national watersports festival. PADI then teamed up with a local dive centre to help run DSD’s and we then both spread the message of diving to everyone attending. As this was a National event I was pointing people to their nearest dive centre for when they return home. Another recent and month long event has seen PADI teaming up with the Aqua Lung to help promote learning to dive in a Drysuit to those Centres customers who had taken up the offer. As you are hopefully aware you can easily “bolt on” the Drysuit course to both the Openwater and Advanced Openwater Diver Courses. Those PADI Centre’s who took part ran a promotion for learning to dive or taking their Drysuit Course as a “Fusion” distinctive Speciality. It was great fun and meant I was at different sites over the various weekends. I am looking to do more of the same. 

But, what about taking part in a local event to yourself? Have you thought about summer fairs, corporate events, market or a creative car boot stall? It shouldn’t have to cost lots but it should look professional. Reaching out to none divers it is important to look like they will be safe in your hands. PADI has a budget to help with none dive show events and as a 5* Centre you can apply for a marketing support pack (packs are limited to a specified budget but you should get in touch with your Regional Manager regardless).

What about running a regular Project AWARE event and adopting a dive site?  https://www.projectaware.org/

Funding

You should look at ways and means to apply for funding. Funding can unlock the means to really do something special to help those that may not normally get to take part in our beautiful sport. I have been keen to follow what Herts Dive Club has been doing since they were awarded Lottery Funding

http://www.hertsdiveclub.co.uk/i-can-dive-a-lottery-funded-initiative/.

It really does pay to give back as there is a huge about of positive messaging that comes out of doing something that makes a difference.

Corporate

Have you reached out to your big local businesses? It is worth knowing that most companies will have a staff benefits scheme. If you are not on that list then why not. Let your regional manager know if you would like some help getting your foot in the door.

Youth Market

Don’t forget there is a huge promotion that PADI is doing with regards to helping your centre with the youth market. If you are not yet on the PADI approved youth training scheme please get in touch with the office.

If you would like more help with Marketing why not sign up for the PADI Business Academy?

Join PADI at InterDive 2017!

Once again, PADI will be exhibiting at InterDive 2017, at Messe Friedrichshafen GmbH, from the 21st – 24th September 2017.

The InterDive trade show is an integral part of the dive industry, showcasing diving, snorkelling and travel. Whether it’s equipment purchase, PADI diving education or detailed information about nearly every attractive diving destination in the world, it’s all about water for four days in Hall B5 at Messe Friedrichshafen!

Come and visit us on the PADI stand for a friendly chat, to see our new products and to meet your PADI Regional Manager.

We look forward to seeing you there!

“Person of the Year”

“Person of the Year” of the Republic of Maldives

Maldives First PADI Course Director Mr.Hussain Rasheed Sendi was named “Person of the Year”  at Maldives Travel Awards People’s Edition by Maldives Association of Travel Agents and Tourators (MATATO).

Sendi who is also the Managing Director of Dive Oceanus has been among the active dive industry professionals who have worked hard in training the youth as dive masters and instructors. His contribution to keep the marine industry safe is remarkable while his experience and knowledge to keep the diving industry going ahead by awareness programmes on species and environment have benefited the tourism industry and the nation.

The first event of Maldives Travel Awards People’s Edition has been held on 13th July at Adaaran Select Hudhuranfushi in North Male’ Atoll.

Ten Individuals were honored with the title of “Person of the Year” at the special function. MATATO started the Nation’s first travel industry recognition brand in 2012 and succesfully deleivered Maldives Travel Award events in the country and a special edition in Dubai.

In 2017 MATATO has introduced 3 editions of Maldives Travel Awards, recognizing Guesthouses, People’s Edition and the Gala.

 

 

Project AWARE – Dive against Debris in the Canaries and Switzerland

The 4th of March 2017 – was a great day for Project AWARE in the Canary Islands and Switzerland! Two Key Accounts in my Regions organised on the same day a Project AWARE Dive against Debris with outstanding results!

 

 

Dive against Debris Crew Tenerife

One Project AWARE Dive Against Debris event happened in Tenerife in the Canary Islands and has been organised by the Big Fish Dive Center in Los Cristianos. The other event has been organised by Adventure Sports and the Dive Club Rheindive.ch from Frauenfeld & Eschenz in Switzerland.
Both Events were organised almost similar. The Event from Adventure Sports in Switzerland started the evening before with the orientation for the Project AWARE Dive against Debris course – while the event in Tenerife started in the morning of the 4th of March.

It was amazing to see how passionate the participants were involved to clean the Beach underwater in Playas las vistas In Tenerife and in the “Untersee” in Steckborn. Even more impressive was the amount of rubbish who has been removed from the Atlantic and from the Lake of Constance.

Big Fish Tenerife

Data collected:
Divers collected the following amount in Tenerife;
66 KG 

 

 

 

 

Divecorner Frauenfeld

 

 

Divers collected the following amount in Steckborn;
259 KG 

 

 

A big Thank you goes to the organizers in both Countries. Thank you Michal Motylewski and Sandro Krawinkler!

The world and our environment needs more people like you! You are an inspiration for all of us and I hope that with your example we can make a difference and animate more Dive Centres, Divers and citizens of both regions to protect our beloved environment!

 

 

 

 

Dive against Debris Crew Steckborn

How can you help to protect the ocean?

Dive Against Debris is a global marine debris survey – the only data collection effort of its kind that involves volunteer divers collecting, recording and reporting data on marine debris found on the seafloor. Marine debris is a problem that is often considered ‘out of sight – out of mind.’ By sharing data on the debris we find underwater, we’re able to contribute the underwater perspective. It’s really exciting – divers can have a powerful role to play in helping contribute data to influence marine debris policy.
So how can you get started?

1. Download our Dive Against Debris Survey Toolkit – here you’ll find the survey kit for your divers, including a certificate to award to your volunteers.
2. Add your action to our Event Map. Create your My Ocean profile and add your action to our interactive map for our dive community to see. You can also blog and upload photos or videos in My Ocean.

3
. Promote over social media, through your network and communications – don’t forget to use the following hashtags #ProjectAWARE, #DiveAgainstDebris, #MarineDebris, etc.
4. Report your data. Data is critical. Don’t let your dives go to waste. Make sure you report the data on the litter you found.
5. Share the data with your divers by showing them the Dive Against Debris Map.

 
Project AWARE ® can offer you mesh bags and a banner to advertise your action during the day. Each mesh bag comes with a donation of € 6.00. This way, Project AWARE is able to send you some other promotional materials to use during your action (leaflets, posters, stickers, badges, etc.).
Adopt a Dive Site™ is a campaign where Project AWARE launched last year on Earth Day, which basically is repeated Dive Against Debris surveys in one dive site: Project AWARE requires divers adopting a specific dive site to clean up and report data at least once a month. You can find all information on the website www.projectaware.org and if you are interested, just sign up on the website.

Start your Ocean protection today, sign up with adopt a dive site and take an example of the two Dive Centres in Switzerland and in the Canaries! Together we can make a difference and educate the coming generations!

I still believe in us humans and that we can change the current situation, but the time is ticking… Our beautiful environment is counting on you!
#myOcean #myHope

3 Reasons to Take Part in PADI Women’s Dive Day

Save the Date: 2017 PADI Women’s Dive Day

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In 2016, men and women from Michigan to the Maldives, Thailand to Turkey and everywhere in-between took part in more than 700 PADI® Women’s Dive Day events in 77 countries across the globe. New and expert divers came together, gearing up for everything from high tea on the high seas to shark dives and underwater cleanups.

Be part of the third annual PADI Women’s Dive Day on 15 July 2017. Promote your business and strengthen both the local and global dive community by hosting an event.

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Registration will open soon.

Join PADI at EUDI 2017!

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Once again, PADI Europe, Middle East and Africa will be exhibiting at EUDI, taking place at Bologna Fiere, Ingresso Michelino, Padiglione 36 from 3 – 5 March. Visit the PADI stand, where PADI staff will be on hand to answer all your questions as well as demonstrating our latest products and features.

Find out what’s on:

Over the course of the show we’ll be holding some great seminars, which we would love you to join us for.  Don’t forget to register for the Member Forum if you’re planning to attend. Register Now.

We would also like to invite you to the Member Social on the PADI Stand, after the Member Forum.

Date Time Seminar Location PADI Professionals/Divers
03.03.17 11.30 – 12.00 Progetto Scuola D’Amare 2016/2017 Palco Oceano Divers
04.03.17 14:00 – 17:30 Member Forum e Cerimonia di Premiazione Sala Sinfonia PADI Professionals
04.03.17 18:00 – 19:00 Member Social Stand PADI PADI Professionals
05.03.17 11.00 – 11.30 Revisione del corso ADVANCED OWD PADI Palco Oceano Divers

We look forward to seeing you there!

2017 Instructor Development Events in the Maldives

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PADI is Delighted to announce two Instructor Development events taking place on Paradise Island, Maldives.

  • Instructor Development Update – 26th April 2017 (PADI IDC Staff and above)
  • PADI Advanced Training Academy – 27th April 2017 (PADI OWSI and above)

These exciting, informative and highly interactive one day programmes, for PADI professionals, continue to gather momentum. PADI Pros are coming away with new, refreshed and refined knowledge and skills, energising them to drive their diving businesses forward.

The Instructor Development Update on 26th April on Paradise Island, Maldives, is for Course Directors and IDC Staff Instructors to update their knowledge of the instructor development system. The Update includes presentations, workshops, and a live confined water evaluation practice during which attendees have the chance to watch a role play confined water presentation alongside an Instructor Examiner, and gain feedback on their evaluation techniques.

The Update will count towards Master Instructor and CDTC applications, as well as provide the necessary update for PADI Course Directors. Click below to register.

2017 ID Update Registration Form

Join the PADI Advanced Training Academy taking place on 27th April on Paradise Island, Maldives. This one day programme is for PADI Open Water Scuba Instructors and above, offering the opportunity to further develop instructional skills, under the direction of PADI experts

Current topics and workshops* include:

Dry

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  • The role of the PADI Pro within the diving industry and in relation to PADI
  • How to make your PADI courses stand out
  • Review of new PADI Advanced Open Water Diver course
  • Review of the way PADI courses develop a diver
  • The role of Specialties in a diver’s development
  • Project AWARE Dive Against Debris (including free instructor specialty rating) or other local programme

Wet

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  • Rescue Exercise #7 – proper technique, kit handling, airway, use of barrier
  • Emergency Weight Drop, Loose Cylinder Band, CESA and Alternate Air Source skills – why we teach them and how to improve our teaching methods of these skills

With both dry and in-water components, this advanced training programme for PADI Pros increases individual expertise and allows participants to network, build new friendships and learn from each other. Programme attendance also provides credit for Master Instructor and CDTC applications.

2017 PATA Registration Form

Accommodation, Transport and Meals

  • Visiting members who wish to stay at Paradise Island: US$ 195 per night on FB, SGL. (work permit holders only)
  • Transfer by staff ferry to paradise and exit the same day for members joining in from Male’ & other resorts: FOC (subject to space availability)
  •  Special rate for meals:  US$ 25 per meal (main restaurant buffet) for members not opting for the overnight stay option.

Please indicate at time of booking if you need assistance with accommodation, transport and meals.

Contact id.emea@padi.com with any questions.

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Join PADI at Salón de la Inmersión 2017

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PADI Europe, Middle East and Africa will be exhibiting at Salón de la Inmersión, taking place at Fira de Cornellà (Barcelona) from 24th – 26th February on stand 73.

Visit the PADI stand, where Tony Andrews (PADI EMEA Territory Director), Gorka Otaola (Regional Manager for Spain) and all the PADI staff will be on hand to answer all your questions as well as demonstrating our latest products and features. While you are there, make sure you take advantage of our special sales promo exclusive to the show.

Find out what’s on:

Date Time Seminar Location
25.02.17 18.15 – 19.30 Member Forum Sala Jornadas
25.02.17 19:30 – 20:00 Member Social PADI Stand

Don’t forget to register for the Member Forum if you’re planning to attend. Register now.

We would also like to invite you to the Member Social on the PADI Stand, after the Member Forum.

We look forward to seeing you there!

Join PADI at DMEX 2017!

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After a very successful 2016 Show, PADI will once again be exhibiting at DMEX in 2017, from February 28th – 5th March on stand D70.

Visit the PADI Village where staff look forward to meeting you and answering your Sales and Training related questions, including everything to do with the NEW Advanced Open Water Diver programme and the PADI Freediver programme, as well as the most recent additions to the PADI digital product suite.  We look forward to welcoming you to the PADI Village at DMEX.

And don’t forget the 2017 Member Forum, taking place at 19:00 on 27th February at The Emirates Academy.

We look forward to seeing you there!