Project AWARE® turned 25 this year. It’s an incredible milestone made possible by your continued support for ocean protection. As PADI deepens its commitment to ocean health and marine animal protection through the Four Pillars of Change, now more than ever, PADI Pros are positioned to lead the charge by empowering the global dive community to be agents of positive change for the ocean.
And our water planet needs every bit of help it can get. Eight million tons of plastic enter the oceans every year. Elevated temperatures and ocean acidification have effectively destroyed 20 percent of the world’s coral reefs. Overfishing is rampant. Some shark species are on the brink of extinction, their numbers reduced by as much as 80 percent – this loss would throw entire ecosystems out of balance.
The diving community, especially PADI Pros play a critical role in leading ocean protection. Your commitment to ocean protection with your PADI Member Renewal continues to give the ocean a voice, help and protect marine life from the onslaught of marine debris.
OCEAN HEALTH: Support global efforts for a healthy ocean. Partner with Project AWARE to remove marine debris and forge partnerships to establish Marine Protected Areas around the world. Reporting marine debris just got easier with the Dive Against Debris® app.
MARINE ANIMAL PROTECTION: Protect marine life biodiversity. Support Project AWARE® and other organizations that work to enact legislation, educate the public and fight shark finning and overfishing.
PEOPLE AND COMMUNITY: Do more to help build dive infrastructure and support training local people to foster sustainability. Educate and support local communities to cultivate the protection mindset necessary for ocean health and marine animal protection.
HEALTH AND WELLNESS: As we help heal the world externally, we heal internally as well. In diving, many people have found hope for their futures. Stories of triumph over adversity, illness and hardships testify to diving’s healing power. Share the incredible stories about personal transformation so others may benefit.
Take a look at your current communication plan and incorporate these initiatives in ways that fit with your particular local needs and opportunities. You’re likely already doing this, but making it a priority to let people know about this shared commitment is a powerful way to grow the base of divers, ambassadors and protectors our water planet depends on. If we can engage divers around the world more effectively locally, global change is inevitable.
PADI® and Mission Blue™ have forged a formal partnership to help increase the level of protection of our world’s ocean. Led by legendary oceanographer Dr. Sylvia Earle, Mission Blue inspires action to explore and protect the ocean. At the heart of this effort is a global campaign to build public support for the protection of Hope Spots — special places that are vital to the health of the ocean.
Hope Spots are about recognizing, empowering and supporting individuals and communities around the world in their efforts to protect the ocean. By activating its global network of divers and dive professionals, the PADI family will further bring attention to marine areas in a worldwide network targeted for enhanced protection.
“Mission Blue is thrilled to partner with PADI to bring awareness to divers around the world about the value of Hope Spots,” says Laura Cassiani, Executive Director of Mission Blue. “Divers are an important voice in the global coalition for greater marine conservation because they know first-hand the beauty and fragility of marine ecosystems. We believe deeply that this exciting new collaboration between PADI and Mission Blue will ignite broad support for further ocean conservation around the world. Onward and downward!”
In November 2016, PADI announced our Four Pillars of Change social and environmental responsibility program. Devised to elevate the PADI mission to be best in and for the world, the Four Pillars will help connect the PADI community to the ocean causes they care about. Program efforts will be focused on building awareness of important issues affecting ocean health, strengthening dive communities and dive infrastructure, and forming global alliances that will engage and mobilize PADI Dive Centers, Resorts, dive professionals, and divers to be a global force for good.
“Connecting PADI Divers and Members with the Hope Spots program provides them with actionable opportunities to have a lasting impact on the future of our blue planet,” says Drew Richardson, President and CEO of PADI Worldwide. “Through our partnership, PADI and Mission Blue hope to educate divers and ignite support for Hope Spots with the long-term goal of formally protecting more areas of our world’s ocean.”
PADI will showcase a different Hope Spot each month, such as the Coral Triangle and the Saanich Inlet, to give divers a deeper insight into these vital ecosystems and the need to safeguard them as protected areas. In the coming months, PADI Divers will learn more about some of the best Hope Spots for diving and have an opportunity to nominate new Hope Spots.
If governments, civilian organizations and communities work together to formally protect Hope Spots, these special marine environments can form the seeds of tomorrow’s healthy ocean. Currently, only 5% of the world’s oceans are protected. By joining forces, the goal set forth by the International Union for Conservation of Nature (IUCN) World Conservation Congress to protect 30 percent of our world’s oceans by 2030 is reachable.