PADI Elite Instructor Interview: Stefano Busca, PADI Course Director

Stefano Busca, PADI Course Director, achieved the status of PADI Elite Instructor 2016 – an award which recognises the efforts and accomplishments of PADI’s top performing instructors around the world.

We spoke to Stefano to find out what being a PADI Elite Instructor means to him, as well as learning about his achievements and future aspirations as a PADI Professional.


What inspired you to become a PADI Pro?                                                                     I have always loved outdoor sports and my dream has always been to work in the sports industry. When I became a scuba diver and started meeting positive people, I immediately knew that this was going to be my chance to fulfil my dream.

How do you think you’ve changed personally and professionally as you’ve moved up the ranks to become an Elite Instructor?                                                            Today, many people are attracted by scuba diving in order to escape the daily routine and the usual problems and commitments in their lives. I think that a successful instructor should be in the position to offer as many scuba diving activities as possible (recreational, specialties and Tec) in order to meet the customers’ needs and desires. Personally, I did exactly this!

Which PADI courses do you enjoy teaching the most and why?                                 Now, I can teach almost all the specialties with open circuit. I like diving and teaching in all environments; my favourites, however, are deep and wreck, especially on a recreational technical setup. The TecRec programs offer both the instructor and the client a chance to dive in an environment accessible to few, a sort of scuba diving elite group, where the technical preparation and personal fitness are vital.

What do you consider your greatest achievement in your diving career?            Becoming a PADI Course Director! Having the possibility to pass on my passion, while training not only students but also instructors, is definitely the biggest reward.

What does diving give you that nothing else does?                                                Diving gives me the possibility to escape from my daily life, to enter an environment where interacting with the underwater life is so intense that everything else disappears. An escape from reality!

Did you have to overcome any fears, challenges or obstacles to get where you are now in your diving career?                                                                                       The commitment to get where I am now has been considerable. The PADI educational system, however, is very efficient and systematic at every level. You just need to believe in what you are doing and focus. You will succeed!

Do you believe you change others’ lives through diving?                                     Absolutely! People discover an extraordinary and exciting activity. Lately, more and more students get into scuba diving with an eye to becoming professionals; many become instructors to work full time in scuba diving. To date, I have trained instructors that are working in the most beautiful locations in the world: Red Sea, Maldives, Micronesia, etc.

Describe in a few sentences how you would convince a non-diver to learn to dive?                                                                                                                                  There is a very effective video, on the internet, showing the difference between the life of an employee and that of a scuba diving instructor. The morning wake up and the daily routine in the city, for the employee, the beach and the sea for the instructor. In a few minutes you have the best representation of what is the scuba diving lifestyle.

As a PADI Elite Instructor how does it feel being recognised as one of PADI’s top performing Instructors in 2016?                                                                                     Being an Elite Instructor is definitely a great recognition for the work done and an incentive to improve. In 2016, I issued over 200 certifications: this is hard to beat. But the important thing is to always do your best, without focusing too much on one objective; if you do your job the best you can, you will always achieve some new, important objectives.

What does “My PADI” mean to you?                                                                             For me, My PADI is a lifestyle, a chance to make dreams come true! One of my favourite quotes is: if you do what you love, you’ll never work a day in your life!

What would you say to other PADI Instructors hoping to become Elite Instructors?   I would tell them to always work to the best of their abilities, following the standards and procedures unique to the best scuba diving training agency in the world… PADI!

 

 

PADI Elite Instructor Interview: Kerrie Eade, PADI Course Director

Kerrie Eade, PADI Course Director and owner of PADI 5 Star IDC Center Ocean Turtle Diving, achieved the status of PADI Elite Instructor 2016 – an award which recognises the efforts and accomplishments of PADI’s top performing instructors around the world.

We spoke to Kerrie to find out what being a PADI Elite Instructor means to her, as well as learning about her achievements and future aspirations as a PADI Professional.


What inspired you to become a PADI Pro?                                                                     I learnt to dive in the 90’s and was surrounded by male divers.  I felt, even then that more women should get into diving, both at recreational and professional level.  I loved the challenge of proving myself in this dive environment, so after my PADI Rescue Diver course I decided to become a PADI Divemaster, and the rest is history!

How do you think you’ve changed personally and professionally as you’ve moved up the ranks to become an Elite Instructor?                                                                 My journey has been so much fun and quite literally life changing.  As a PADI Divemaster, I moved to Spain and started working as a dive guide and eventually became a PADI Open Water Scuba Instructor. I decided I wanted to stay in the dive industry, so when my local dive centre went up for sale, I bought it!  So professionally I have progressed to become a PADI Course Director and dive centre owner, and I have never felt so alive and challenged.

Which PADI courses do you enjoy teaching the most and why?                                   I love teaching the PADI Rescue Diver course as it’s such a positive experience for the participants and I love watching them grow in confidence.  I also love teaching Instructor Development Courses as I get share the instructor candidates’ highs and lows and really make a difference.

What do you consider your greatest achievement in your diving career?                   Achieving my PADI Course Director in 2016 is my greatest achievement in diving – closely followed by turning around a failing dive centre into the rip roaring success that Ocean Turtle Diving is today.

What does diving give you that nothing else does?                                                   Peace.  I have two young children and a very busy and demanding business with many staff and customers.  When I dive I get time to myself – peace, tranquillity, relaxation and space.

Did you have to overcome any fears, challenges or obstacles to get where you are now in your diving career?                                                                                         My greatest challenge was, and still is, time.  With a young family it’s hard to carve out enough time to teach, to run the business, to expand the business, to enjoy fun diving and to be mum and wife!  I often work 7 days a week, but I try and chop out segments on many of those days to spend time with my family.  Luckily my husband is great and very tolerant of me and my passion!

Do you believe you change others’ lives through diving?                              Undoubtedly, but I wouldn’t dream of taking credit for that!  The divers are the ones who have taken action and are changing their lives for the better.  Ocean Turtle’s Missions Statement is “Changing Lives and Making Dreams Come True” – it’s emblazoned on the wall of the dive centre and we do our best to live up to it every day.

Describe in a few sentences how you would convince a non-diver to learn to dive?
I would never convince someone who doesn’t want to learn to dive that they should BUT I do always spend time getting to know someone and to find out what they are interested in.  From that, there is normally something in their life (photography, exploration, travel, history etc..) that they are passionate about and that can be satiated in a new and interesting way by doing it underwater!

As a PADI Elite Instructor how does it feel being recognised as one of PADI’s top performing Instructors in 2016?      
It’s very humbling.  I don’t feel that I do more or less than the guys and girls around me – we have a great team at Ocean Turtle and we all work very hard. This year we are on track for at least 4 of us getting this prestigious award – which I am super proud of.  To me it shows that even if the industry isn’t basking in the glory days, you can still give a great service and add true value. There are still plenty of people out there who want to learn to dive and crucially want to keep diving and expanding their knowledge.

What does “My PADI” mean to you?                                                                                To me PADI is a big supportive and protective arm around me – I am fortunate to have an amazing team who encourage me, push me, challenge me and support me.

What would you say to other PADI Instructors hoping to become Elite Instructors?                                                                                                                        It’s not about numbers.  Concentrate on giving each and every student / candidate / customer / diver a great experience, the benefit of your time and experience, and the rest will fall into place by itself.

 

 

FAQ – Greek Diving Law / Ελληνική Καταδυτική Νομοθεσία

ENGLISH (Greek version below)

You can also find more information about Greek Diving Law in this article: Certificates – Greek Diving Legislation / Πιστοποιήσεις – Ελληνική Καταδυτική Νομοθεσία

1/ Can foreign Dive clubs/Instructors come to Greece and offer courses/DSD/Fun dives  without co-operating with the existing  legal Dive Centers in the country? 

They can offer DSD, courses or fun dives ONLY if they are registered here in Greece. This means that they need to have a license as a Dive Centre, and also their staff has to be registered with the Authorities. If they do not have this license no they can’t offer any services except if they co-operate with a legal Dive Centre in Greece.

2/ Is there any standard document  where we state that we have no criminal records?

Yes. They made the system easier for Dive Centres and Instructors. We can use a Statutory Declaration form (Ipefthini Dilosi) with a specific text that you can find at the Gazette 35 B 11/01/2013 No 513.12/13/118b. Or you can download the form with the text here: ipefthiniDilosiInstructors

3/ What about language requirement for the Foreign Instructors? How fluent they need to be with the Greek language? 

Basic knowledge of the Greek Language at the following level: reading, oral communication and understanding . The provider  confirms their knowledge. The Port Authorities can check their knowledge.

4/ How does the Ministry checks if the Dive Center is legal? 

The Port Authorities can check our activities when we operate ie when we run a course, a fun dive. Also they can come to the Dive Centre to check if our papers are ok. e.g. to check our insurance license etc.

5/ What can a Dive Center do if they see that somebody else (Individual Instructor/Dive Center) is breaking the law? 

Inform the Authorities.

6/ What does PADI have to report to the Ministry? 

By the Greek Diving Law every January PADI has to submit to the Ministry of Merchant Marine a list of the individuals (diving instructors & amateur divers) to whom the Organization issued training certificates the previous year. Nothing else. The list has to include the following details: surname, name, father’s name, year of birth and nationality.

Also PADI has to submit a list of the Recreational Diving Service Providers it authorized to operate the previous year, which is available at www.padi.com.

7/ How does PADI check if the Dive Center is legal?

Through lists that PADI takes from the Ministry of Merchant Marine, which has all the Dive Centers in Greece that are licenesed.

8/ Which Diving Organizations are legally recognized to operate in Greece?

At the moment they the following have the legal recognition to operate in Greece:

  • ANDI
  • ΕΟΥDAA (GREEK FEDERATION)
  • IANTD
  • PADI
  • SSI

9/ If a diver is not certified from one of these five Recognized Diving Organizations can he/she dive in Greece?

Yes but only through a Dive Center.

10/ How can I work as a PADI instructor in Greece?

You have to be an active PADI Instructor, with a valid health certificate, copy of your ID card/passport and to sign the Statutory Declaration form (ipefthiniDilosiInstructors).

11/ If I’m a foreign Instructor do I need extra documents for the Authorities in order to work in Greece?

Yes. Except the above documents a foreign Instructor needs to create a  tax number from the Greek tax office and also a Residence permit (only for English and non EU citizen), work permit (non EU citizen).

12/ Where can I take a Health Certificate?

From a General Doctor, from a Public Hospital or from a Hyperbaric Doctor. But if in your area you have a Hyperbaric Doctor they want from this doctor a certificate.

13/ Can I work as an Instructor Independently with out affiliation with a Dive Centre?

No. The Greek Diving Law doesn’t allow for an Instructor to work independently. They have to be affiliated with a Dive Centre (as an employee or as a freelance instructor).


Ελληνική γλώσσα (English version above)

1/ Μπορούν ξένα Καταδυτικά κλαμπς/ξέοι Εκπαιδευτές να έρθουν στην Ελλάδα και να προσφέρουν μαθήματα/DSD/καταδύσεις αναψυχής χωρίς να συνεργαστούν με τα υπάρχοντα νόμιμα Καταδυτικά Κέντρα στη χώρα;

Μπορούν να προσφέρουν DSD, προγράμματα ή καταδύσεις αναψυχής εάν είναι εγγεγραμένοι στην Ελλάδα. Αυτό σημαίνει οτι χρειάζεται να έχουν άδεια ως Καταδυτικό Κέντρο, και επίσης το προσωπικό τους πρέπει να είναι δηλωμένο στις Αρχές. Εάν δεν έχουν αυτές τις άδειες, όχι δεν μπορούν να προσφέρουν καμία υπηρεσία, εκτός εάν συνεργάζονται με ένα νόμιμο Καταδυτικό Κέντρο στην Ελλάδα.

2/Υπάρχει ένα τυποποιημένο έγγραφο στο οποίο δηλώνουμε ότι έχουμε λευκό ποινικό μητρώο;

Ναι. Το σύστημα έχει απλοποιηθεί για τα Καταδυτικά Κέντρα και τους Εκπαιδευτές. Μπορούμε να χρησιμοποιήσουμε το έντυπο της Υπεύθυνης Δήλωσης, με ένα συγκεκριμένο κείμενο το οποίο μπορείτε να το βρείτε στο ΦΕΚ 35 Β 11/01/2013 Αρ. 513.12/13/118β. Ή μπορείτε να κατεβάσετε το έντυπο με το κείμενο εδώ: ipefthiniDilosiInstructors

3/Τι ισχύει για τις απαιτήσεις όσον αφορά στη γλώσσα για τους αλλοδαπούς εκπαιδευτές; Πόσο καλά χρειάζεται να μιλάνε την Ελληνική γλώσσα;

Βασικές γνώσεις στην Ελληνική γλώσσα στο εξής επίπεδο: ανάγνωση, προφορική επικοινωνία και κατανόηση. Ο πάροχος επιβεβαιώνει τις γνώσεις τους. Οι Λιμενικές Αρχές μπορούν να ελέγξουν τις γνώσεις τους.

4/ Πώς το Υπουργείο ελέγχει εάν ένα Καταδυτικό Κέντρο είναι Νόμιμο;

Οι Λιμενικές Αρχές μπορούν να ελέγξουν τις δραστηριότητές μας όταν βρισκόμαστε σε λειτουργία. Όταν τρέχουμε ένα πρόγραμμα, πραγματοποιούμε μία κατάδυση. Επίσης μπορούν να έρθουν στο Καταδυτικό Κέντρο για να ελέγξουν εάν τα χαρτιά μας είναι εντάξυ π.χ. να ελέγξουν το ασφαλιστήριο σύμβόλαιό μας κλπ.

5/ Τί μπορεί να κάνει ένα Καταδυτικό Κέντρο εάν δουν ότι κάποιος άλλος (ένας εκπαιδευτής/Καταδυτικό Κέντρο) παραβιάζει το Νόμο;

Να ενημερώσουν τις Αρχές.

6/ Τί ενημέρωση δίνει στο Υπουργείο η PADI;

Σύμφωνα με τον Ελληνικό Καταδυτικό Νόμο κάθε Ιανουάριο η PADI κατατέθει στο Υπουργείο Εμπορικής Ναυτιλίας έναν κατάλογο  των ατόμων (εκπαιδευτών κατάδυσης & αυτόνομων δυτών) στους οποίους ο Οργανισμός έχει εκδόσει πιστοποιητικά εκπαίδευσης κατά το προηγούμενο έτος. Ο κατάλογος πρέπει να συμπεριλαμβάνει τα ακόλουθα στοιχεία: επίθετο, όνομα, όνομα πατέρα, έτος γέννησης και εθνικότητα. Τίποτε άλλο. Επίσης η PADI πρέπει να καταθέσει έναν κατάλογο των Παρόχων που παρέχουν Υπηρεσίες Κατάδυσης Αναψυχής τους οποίους είχε εξουσιοδοτήσει κατά το προηγούμενο έτος το οποίο είναι διαθέσιμο και στην ιστοσελίδα www.padi.com.

 

7/ Πώς η PADI ελέγχει εάν ένα Καταδυτικό Κέντρο είναι νόμιμο;

Μέσα από λίστες που η PADI παίρνει από το Υπουργείο Εμπορικής Ναυτιλίας, οι οποίες καταγράφουν όλα τα Καταδυτικά Κέντρα που έχουν αδειοδοτηθεί στην Ελλάδα.

8/ Ποιοί Καταδυτικοί Οργανισμοί είναι νόμιμα αναγνωρισμένοι να λειτουργούν στην Ελλάδα;

Αυτή τη στιγμή οι ακόλουθοι οργανισμοί έχουν νόμιμα αναγνωριστεί να λειτουργούν στην Ελλάδα:

  • ANDI
  • ΕΟΥΔΑΑ (ΕΛΛΗΝΙΚΗ ΟΜΟΣΠΟΝΔΙΑ)
  • IANTD
  • PADI
  • SSI

9/ Εάν ένας δύτης δεν είναι πιστοποιημένος από έναν από αυτούς τους πέντε Αναγνωρισμένους Καταδυτικούς Οργανισμούς, μπορεί αυτός/αυτή να καταδυθεί στην Ελλάδα;

Ναι αλλά μόνο μέσα από ένα Καταδυτικό Κέντρο.

10/Πώς μπορώ να εργαστώ ως Εκπαιδευτής της PADI στην Ελλάδα;

Πρέπει να είστε ένας ενεργός Εκπαιδευτής της PADI, με έγκυρο πιστοποιητικό υγείας, αντίγραφο της Αστυνομικής Ταυτότητας/Διαβατηρίου, και να υπογράψετε την Υπεύθυνη Δήλωση (ipefthiniDilosiInstructors).

11/ Εάν είμαι αλλοδαπός Εκπαιδευτής χρειάζομαι επιπλέον έγγραφα για τις Αρχές ώστε να εργαστώ στην Ελλάδα;

Ναι. Εκτός από τα παραπάνω έγγραφα ένας αλλοδαπός Εκπαιδευτής χρειάζεται να δημιουργήσει ένα ΑΦΜ στην Ελληνική Εφορία και επίσης μία άδεια παραμονής (μόνο για Βρετανούς πολίτες ή πολίτες εκτός Ε.Ε.), άδεια εργασίας (για πολίτες εκτός ΕΕ).

12/ Πώς μπορώ να αποκτήσω ένα Πιστοποιητικό Υγείας;

Από έναν Παθολόγο, από ένα Δημόσιο Νοσοκομείο ή από ένα Γιατρό Υπερβαρικής Ιατρικής. Αλλά εάν στην περιοχή σας έχετε Γιατρό Υπερβαρικής Ιατρικής θέλουν μία πιστοποίηση από αυτό το γιατρό.

 

13/ Μπορώ να εργαστώ ως Εκπαιδευτής ανεξάρτητα χωρίς να συνεργάζομαι με ένα Καταδυτικό Κέντρο;

Όχι. Η Ελληνική Καταδυτική Νομοθεσία δεν επιτρέπει σε έναν Εκπαιδευτή να εργαστεί ανεξάρτητα. Πρέπει να συνδέονται με ένα Καταδυτικό Κέντρο (ως εργαζόμενος ή ως ελεύθερος επαγγελματίας Εκπαιδευτής).

PADI Elite Instructor Interview: Jordan Topkoski, PADI Master Instructor

Jordan Topkoski, PADI Master Instructor, achieved the status of PADI Elite Instructor 2016 – an award which recognises the efforts and accomplishments of PADI’s top performing instructors around the world.

We spoke to Jordan to find out what being a PADI Elite Instructor means to him, as well as learning about his achievements and future aspirations as a PADI Professional.


 What inspired you to become a PADI Pro?                                                                 Recreational diving allowed me to see the most amazing things and having the most incredible time. It inspired me to share these extraordinary experiences with others, who as far as I was concerned were missing so much! And what a better way to do it than by becoming a professional diver!

How do you think you’ve changed personally and professionally as you’ve moved up the ranks to become an Elite Instructor?                                                           Instructor I have always been eager to learn more and move up the PADI ladder. I always read the PADI updates and standards so I can stay up to date and maintain a good professional reputation amongst my diving peers. Personally I have become more adventurous, wanting to explore more and more each day, which certainly keeps me active on both a physical and a psychological level.

 Which PADI courses do you enjoy teaching the most and why?                                  If I have to choose, I would say the PADI Open Water Diver course because this not only teaches diving but introduces people to the joys of diving! Seeing the smile on each student when they receive their certification card makes me feel proud that it was me who has introduced them to a whole new world.

What do you consider your greatest achievement in your diving career?                My greatest achievement in diving has to be the day my PADI Instructor Examiner shook my hand and handed me my PADI Open Water Scuba Instructor certificate. Of course since then there have been many other achievements since such as receiving my PADI Certificate for Recognition of Excellence and now the PADI Elite Instructor Award. At the end of the day nothing beats the achievement you feel when you successfully get a candidate through a PADI course.

What does diving give you that nothing else does?                                                   The feeling of freedom when exploring the underwater world truly amazes me and it is something I never get tired of.

Did you have to overcome any fears, challenges or obstacles to get where you are now in your diving career?                                                                                             Absolutely! For a long time I simply didn’t like being anywhere near water! Learning to dive and understanding how to see and breathe underwater definitely helped me to overcome this fear. Now I simply love being underwater and in fact I enjoy all types of watersports.

Do you believe you change others’ lives through diving?                                       Yes! Although it really isn’t that difficult to change lives out here in the Red Sea, especially in Dahab, where we have plentiful marine life and spectacular local reefs.

Describe in a few sentences how you would convince a non-diver to learn to dive? If they were an adventure seeking type I’d say we have something here they don’t have a chance to try every day, which I was absolutely certain they’d not only love- but that they’d be able to enjoy for the rest of their lives.

As a PADI Elite Instructor how does it feel being recognised as one of PADI’s top performing Instructors in 2016?                                                                                   The feeling is amazing. I never thought I would rise to be part of the “Elite” but it shows that with determination, hard work and passion anything is achievable. Proud is the only word I can use to explain my feelings.

What does “My PADI” mean to you?                                                                         PADI introduced me to the world of diving and ultimately changed the course of my life. Professionally I believe it’s a well organised system that imparts the required knowledge to dive safely in a simple, fun and easy package. As a result, it has rightly earned its place as the world’s premier training agency and through its accessibility brought fun and enjoyment to millions.

What would you say to other PADI Instructors hoping to become Elite Instructors? If you are passionate about diving and love the lifestyle you lead as a PADI professional it shouldn’t be too difficult to put in that extra mile. Never give up on your students – and before you know it you will be well on your way to becoming an Elite Instructor.

 

Developing a Diving Destination of Excellence

Let´s talk about how to develop a diving destination of excellence. One of my many duties as a PADI Regional Manager is to help the dive industry grow in the particular Region I manage. As a PADI Regional Manager, I´m responsible for Cyprus, the Canary Islands and Switzerland. This time – I would like to have a closer look how to develop Cyprus and how to bring Cyprus on the map as a diving destination of excellence.

What is a diving destination of excellence?

Diving is classified as adventure tourism – and the definition of excellence is measured by the image of the destination itself by the tourists themselves.

I´m sure you heard about the Zenobia Wreck, which sunk on the 7th of June 1980. The Zenobia lays now at roughly 42m and about 1.5km offshore in front of the marina in Larnaca.

In order to be classified as an excellent destination the Zenobia must fulfil both short term and long term criteria.

Short term view:
Ability to fulfil divers expectation: The diver must be immediately satisfied.

Long term view:

  • The value generated by diver tourism must be shared between all involved parties
  •  Preserve the dive sites: marine conservation
  • Must comply with the ethical principles recognized by international law

The Zenobia has long been classified as one of the top ten wrecks in the world. We can look at past wreck specialty certifications from 2004 – 2014.

As you can see the number of these certifications has remained vastly the same over this period. This illustrates that we have maintained this dive destinations’ global rating, but also shows us the opportunity for growth. The Zenobia already generates 25 million euros per annum in dive tourist revenue. Promoting the Zenobia in the right way will ensure a steady and sustainable growth of revenue, and dive-tourism Island wide will also benefit. This niche in adventure tourism will put Cyprus on the destination of excellence map for reasons that go beyond that of the “cleanest beaches of Europe” and with the right market strategy we could also get the on the top dive destinations of Europe too.

How do we do this?

Cooperation, cooperation, cooperation!!

Official bodies like the CTO, the CDCA and all dive operations must have the same goal and we must, above all work together. Competition should be seen as a challenge to raise the overall standard of this beautiful island as a dive destination. The Zenobia and the purposefully sunk wrecks all form artificial reefs that boost fish stocks and get some more life into the Mediterranean. Improved fishery Laws and enforced marine parks will all help generate dive tourism by making our sea more alive, more beautiful and therefor more interesting. PADI is here to support you, organizations such as Project AWARE have the sole aim to improve the ecology of the world’s oceans, and it offers support to regional areas to allow this improvement to happen in a sustainable way. Improvements must have long term goals to ensure divers are both immediately satisfied, but also want to return year after year. Sustainable growth through quality will ensure quantity with continuously grow. We have been doing a fine job……now let’s strive for excellence.

How does dive tourism affect island wide tourism?

Divers who are attracted to Cyprus as a dive destination will most likely be travelling with non-diving companions or family. These non-divers also have satisfaction criteria that must be met by the island. This naturally generates growth of Tourism Island wide, by the normal avenues of tourism – such as hotels, restaurants, attractions and activities outside of the diving realm. The beauty of the islands marine environments may even generate a growth in entry level certifications and diving, especially when the dive sites are in the caliber of the Zenobia. Diving is, as we all know, highly addictive. This enthusiasm is contagious. Marketing and promotion in the right way will ensure that this enthusiasm is transformed into new diver acquisition and an every improving revenue in the dive tourism sector.  It’s a circle of benefits that feed each other. Let’s keep the keep the wheel turning!

Future trends

Seeing as diver numbers for wreck specialties have remained fairly constant over the last decade we can see that growth needs come both from successful marketing of the current dive attractions and the development of ever more niche markets within diving. The ever increasing interest of side mount and technical diving allows ever new avenues of diving opportunities to be explored and profited from. By maintaining high standards, variation and cooperation within the industry we can ensure future trends are positively advantageous to tourism as a whole.

Let´s work together and bring more divers to the beautiful island in the eastern Mediterranean.

 

PADI’s World-Class Business Support and Service Results in Record Membership Numbers

More dive centers and resorts joined PADI in 2016 than any other year. Hear why so many chose PADI…

29Mar17_bebestbepadi_02

When dive businesses consider joining the PADI® family, they discover a variety of benefits including the ability to increase course profit, leverage best-in-class business support, and access unparalleled customer service. Combined with the power of the PADI brand bolstered by 50 years of dive training excellence, plus a dedication to aquatic conservation and advocacy, and it’s easy to see why so many dive centers and resorts choose PADI for long-term business success. In fact, more dive centers and resorts joined PADI in 2016 than any other year, with retail and resort membership now exceeding 6400 members globally.

PADI Dive Centers and Resorts use the PADI System of diver education to offer quality educational programs and dive experiences. What results is that when customers visit PADI’s Dive Shop Locator, the stores they see are authorized PADI facilities and not just pins on a map.

Jim Copeland of Copeland’s, Inc., a PADI Dive Center in Corpus Christi, Texas, USA, switched his store to PADI from another training agency. “I was pleased with PADI’s high training standards; I haven’t trained so hard since I first started my dive shop in 1958!” he says about PADI’s onboarding process. “It was a very difficult decision to cross over to PADI, but I don’t regret it. Everyone at PADI has been awesome, especially our PADI Regional Training Consultant, Kristina Leadbeater – she is absolutely priceless.”

PADI’s exemplary customer service is a member benefit that receives continuous accolades. Ian Sutherland of 3 Fathoms Scuba, Ltd., a PADI Dive Center in Winnipeg, Manitoba, Canada, echoes Copeland’s praise for the PADI team. “I’ve never had a single complaint with PADI’s customer service in the two years since I joined,” he says. Having joined PADI after leaving another training agency, Sutherland is particularly appreciative of the organization’s responsiveness to his needs and the close communication maintained with him. “Debbie Parker, my Certifications Coordinator, is absolutely exemplary in the way she deals with members!” he adds.

“PADI has always considered outstanding customer service paramount,” says Drew Richardson, PADI Worldwide President and Chief Executive Officer. “In a time where other businesses appear to be cutting back on customer service, PADI Regional Headquarters are expanding to deliver prescriptive business support tailored to meet members’ needs. For example, PADI’s Regional Business Support Teams include a Territory Director, who is focused on the needs of a specific geographical area, plus a dedicated Regional Manager and Regional Training Consultant. Together, this team delivers proven diver acquisition and retention tools customized for each market to provide prescriptive business support to PADI Dive Centers and Resorts.” Each PADI Regional Business Support Team also includes a Marketing Consultant and Customer Relations staff member. Together, the teams strive to deliver turnkey business solutions and concierge-level support to PADI Members.

Profitability is always on every dive business owner’s mind, which is why PADI dedicates extensive resources to developing business education programs. Many of these programs are free to PADI Members, including a wide offering of Business of Diving webinars, both live and recorded at the PADI Pros’ Site. For more in-depth business training, members turn to PADI Business Academy. “I’ve attended four PADI Business Academy programs,” says Matt Bolton, General Manager of Crystal Dive Resort in Koh Tao, Thailand. “The PADI team does an absolutely fantastic job – organized, informative, and fun, combined with lots of member-focused, one-on-one consultations.”

So, what does unparalleled training standards, superior customer service and in-depth business support result in? According to Copeland, it’s higher profits. “We definitely make more money with PADI!” he says.

Be Best. Be PADI – The Way the World Learns to Dive®

Webinars for the Dive Centers & PADI Pros – Greek Diving Legislation

ENGLISH (Greek version below)

On this recorded webinar we cover Greek law related to the Dive Centers, Instructors and divers.

Webinar in ENGLISH – register HERE

Webinar in GREEK – register HERE

Read more information about the Greek certificates: Certificates – Greek Diving Legislation

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Σε αυτό το ηχογραφημένο webinar καλύπτουμε την Ελληνική Νομοθεσία που σχετίζεται με τα Καταδυτικά Κέντρα, τους Εκπαιδευτές και τους δύτες.​

Webinar στα ΑΓΓΛΙΚΑ – εγγραφή ΕΔΩ

Webinar στα ΕΛΛΗΝΙΚΑ – εγγραφή ΕΔΩ

Διαβάστε περισσότερες πληροφορίες σχετικά με τα Ελληνικά πιστοποιητικά: Πιστοποιήσεις – Ελληνική Καταδυτική Νομοθεσία

PADI Brings Diving to the World for Its Members

The PADI team is always hard at work spreading the word of diving to encourage more consumers to discover the dive lifestyle through PADI Dive Centers and Resorts. Dedicated public relations and marketing specialists are in constant contact with the media, promoting the life-changing opportunities and adventures diving offers, as well as showcasing just how easy it is to get started. The result? PADI reached more than two billion consumers globally through media outreach and advertising placements during 2016; this exposure has an equivalent media value – the dollar amount the exposure would cost if purchased – exceeding US $7 million.

22Mar17 PADI Media Reach Graphic

“PADI is continuously reaching out to both divers and nondivers, representing diving in the most beneficial way to encourage more people to immerse themselves in this amazing sport,” says Kristin Valette, PADI Worldwide Chief Marketing and Business Development Officer.

The PADI media team is already at it again in 2017, promoting diving opportunities around the globe to grow the dive industry, while sharing the transformational experiences diving offers and creating more environmental advocates to help protect our oceans. Today, prominent media look to PADI as the leading authority in diving, yielding feature article placements in media outlets such as: The New York Times, TravelChannel.com, USAToday.com, cntraveler.com, HuffingtonPost.com, and MensFitness.com. Most recently, PADI secured this coverage on Forbes.com (29,704,584 visitors per month) touting 10 must see dive destinations in 2017.

In addition to ongoing media outreach, the PADI team connects with divers via PADI’s online network, fostering the global dive community united by a shared passion for adventure and love for the oceans. PADI’s social media fan base continues to gain in popularity, currently with more than 1.6 million Facebook fans, 86,400 Twitter followers, 22,500 YouTube subscribers and 470,000 ScubaEarthlings. “Social media buzz is important because word-of-mouth marketing is one of the most effective techniques for influencing people’s behavior,” says Valette. “PADI Divers tend to become PADI ambassadors, and through their experiences others are encouraged to dive in and explore. Their stories represent the heart of diving and we want to help amplify their messages to the world.”

As the PADI team charges forward into 2017, the focus is not only on attracting new divers to the sport, but also in inspiring divers of every level to become advocates for the ocean and its inhabitants, the global scuba community and, ultimately, the future of the planet. It is with this fundamental vision and commitment to not only be best in the world, but also best for the world that PADI remains the leading authority in diver education.

Be Best. Be PADI – The Way the World Learns to Dive®

Sharks, Rays and Turtles – Your PADI Speciality with Prodivers Kuredu

Photo by Stefanie Wagner

Photo by Ray van Eeden

You got to love sharks, rays and turtles! In fact, at Kuredu Prodivers we love our residents so much that we’ve compiled everything we know about them and created two specialty courses that you should put on your must-do list: Maldivian Shark & Ray Distinctive Specialty Course, and Sea Turtle Diver Course. These two courses provide the best way for you to learn more about these incredible animals – and of course see them in their natural environment, at reefs around Kuredu.

Photo by Stefanie Wagner

Photo by Stefanie Wagner

During the Maldivian Shark and Ray course you will find out more about the incredible sensory system that sharks and rays possess, learn how to identify the different species, determine their gender and understand the mating behaviour, as well as the need for us to preserve and protect the current populations of sharks and rays. The narrow channels, where the currents flow in and out of the atoll and the deep out reefs around Kuredu are the ideal habitat to get encounters with sharks and rays.

Photo by Marek Machinia

Photo by Marek Machinia

For those of you prefer the sleepy headed sea turtles, the Sea Turtle Course will surely be of interest to you, especially since Kuredu is home to the largest known population of Green Sea Turtles in the Maldives. With over 63 identified individuals resident around the island, this makes it the perfect place to enrol in the course. It offers the chance to learn more about how turtles have adapted and evolved through their fight for survival, and you will also learn how to identify the different species and to distinguish whether they are male and female, and how they reproduce. Are you familiar with the famous Kuredu Caves, a.k.a. Turtle Airport? The course is also available to snorkelers.

Photo by Stefanie Wagner

Photo by Stefanie Wagner

The PADI Maldivian Shark & Ray Distinctive Specialty Course was developed by Prodivers to help increase the awareness about these magnificent creatures. Get in touch with us to find out more about diver qualification requirements for the courses.

Visit www.prodivers.com or drop us an email via info@prodivers.com

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