PADI’s World-Class Business Support and Service Results in Record Membership Numbers

More dive centers and resorts joined PADI in 2016 than any other year. Hear why so many chose PADI…

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When dive businesses consider joining the PADI® family, they discover a variety of benefits including the ability to increase course profit, leverage best-in-class business support, and access unparalleled customer service. Combined with the power of the PADI brand bolstered by 50 years of dive training excellence, plus a dedication to aquatic conservation and advocacy, and it’s easy to see why so many dive centers and resorts choose PADI for long-term business success. In fact, more dive centers and resorts joined PADI in 2016 than any other year, with retail and resort membership now exceeding 6400 members globally.

PADI Dive Centers and Resorts use the PADI System of diver education to offer quality educational programs and dive experiences. What results is that when customers visit PADI’s Dive Shop Locator, the stores they see are authorized PADI facilities and not just pins on a map.

Jim Copeland of Copeland’s, Inc., a PADI Dive Center in Corpus Christi, Texas, USA, switched his store to PADI from another training agency. “I was pleased with PADI’s high training standards; I haven’t trained so hard since I first started my dive shop in 1958!” he says about PADI’s onboarding process. “It was a very difficult decision to cross over to PADI, but I don’t regret it. Everyone at PADI has been awesome, especially our PADI Regional Training Consultant, Kristina Leadbeater – she is absolutely priceless.”

PADI’s exemplary customer service is a member benefit that receives continuous accolades. Ian Sutherland of 3 Fathoms Scuba, Ltd., a PADI Dive Center in Winnipeg, Manitoba, Canada, echoes Copeland’s praise for the PADI team. “I’ve never had a single complaint with PADI’s customer service in the two years since I joined,” he says. Having joined PADI after leaving another training agency, Sutherland is particularly appreciative of the organization’s responsiveness to his needs and the close communication maintained with him. “Debbie Parker, my Certifications Coordinator, is absolutely exemplary in the way she deals with members!” he adds.

“PADI has always considered outstanding customer service paramount,” says Drew Richardson, PADI Worldwide President and Chief Executive Officer. “In a time where other businesses appear to be cutting back on customer service, PADI Regional Headquarters are expanding to deliver prescriptive business support tailored to meet members’ needs. For example, PADI’s Regional Business Support Teams include a Territory Director, who is focused on the needs of a specific geographical area, plus a dedicated Regional Manager and Regional Training Consultant. Together, this team delivers proven diver acquisition and retention tools customized for each market to provide prescriptive business support to PADI Dive Centers and Resorts.” Each PADI Regional Business Support Team also includes a Marketing Consultant and Customer Relations staff member. Together, the teams strive to deliver turnkey business solutions and concierge-level support to PADI Members.

Profitability is always on every dive business owner’s mind, which is why PADI dedicates extensive resources to developing business education programs. Many of these programs are free to PADI Members, including a wide offering of Business of Diving webinars, both live and recorded at the PADI Pros’ Site. For more in-depth business training, members turn to PADI Business Academy. “I’ve attended four PADI Business Academy programs,” says Matt Bolton, General Manager of Crystal Dive Resort in Koh Tao, Thailand. “The PADI team does an absolutely fantastic job – organized, informative, and fun, combined with lots of member-focused, one-on-one consultations.”

So, what does unparalleled training standards, superior customer service and in-depth business support result in? According to Copeland, it’s higher profits. “We definitely make more money with PADI!” he says.

Be Best. Be PADI – The Way the World Learns to Dive®

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PADI Brings Diving to the World for Its Members

The PADI team is always hard at work spreading the word of diving to encourage more consumers to discover the dive lifestyle through PADI Dive Centers and Resorts. Dedicated public relations and marketing specialists are in constant contact with the media, promoting the life-changing opportunities and adventures diving offers, as well as showcasing just how easy it is to get started. The result? PADI reached more than two billion consumers globally through media outreach and advertising placements during 2016; this exposure has an equivalent media value – the dollar amount the exposure would cost if purchased – exceeding US $7 million.

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“PADI is continuously reaching out to both divers and nondivers, representing diving in the most beneficial way to encourage more people to immerse themselves in this amazing sport,” says Kristin Valette, PADI Worldwide Chief Marketing and Business Development Officer.

The PADI media team is already at it again in 2017, promoting diving opportunities around the globe to grow the dive industry, while sharing the transformational experiences diving offers and creating more environmental advocates to help protect our oceans. Today, prominent media look to PADI as the leading authority in diving, yielding feature article placements in media outlets such as: The New York Times, TravelChannel.com, USAToday.com, cntraveler.com, HuffingtonPost.com, and MensFitness.com. Most recently, PADI secured this coverage on Forbes.com (29,704,584 visitors per month) touting 10 must see dive destinations in 2017.

In addition to ongoing media outreach, the PADI team connects with divers via PADI’s online network, fostering the global dive community united by a shared passion for adventure and love for the oceans. PADI’s social media fan base continues to gain in popularity, currently with more than 1.6 million Facebook fans, 86,400 Twitter followers, 22,500 YouTube subscribers and 470,000 ScubaEarthlings. “Social media buzz is important because word-of-mouth marketing is one of the most effective techniques for influencing people’s behavior,” says Valette. “PADI Divers tend to become PADI ambassadors, and through their experiences others are encouraged to dive in and explore. Their stories represent the heart of diving and we want to help amplify their messages to the world.”

As the PADI team charges forward into 2017, the focus is not only on attracting new divers to the sport, but also in inspiring divers of every level to become advocates for the ocean and its inhabitants, the global scuba community and, ultimately, the future of the planet. It is with this fundamental vision and commitment to not only be best in the world, but also best for the world that PADI remains the leading authority in diver education.

Be Best. Be PADI – The Way the World Learns to Dive®

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Sharks, Rays and Turtles – Your PADI Speciality with Prodivers Kuredu

Photo by Stefanie Wagner

Photo by Ray van Eeden

You got to love sharks, rays and turtles! In fact, at Kuredu Prodivers we love our residents so much that we’ve compiled everything we know about them and created two specialty courses that you should put on your must-do list: Maldivian Shark & Ray Distinctive Specialty Course, and Sea Turtle Diver Course. These two courses provide the best way for you to learn more about these incredible animals – and of course see them in their natural environment, at reefs around Kuredu.

Photo by Stefanie Wagner

Photo by Stefanie Wagner

During the Maldivian Shark and Ray course you will find out more about the incredible sensory system that sharks and rays possess, learn how to identify the different species, determine their gender and understand the mating behaviour, as well as the need for us to preserve and protect the current populations of sharks and rays. The narrow channels, where the currents flow in and out of the atoll and the deep out reefs around Kuredu are the ideal habitat to get encounters with sharks and rays.

Photo by Marek Machinia

Photo by Marek Machinia

For those of you prefer the sleepy headed sea turtles, the Sea Turtle Course will surely be of interest to you, especially since Kuredu is home to the largest known population of Green Sea Turtles in the Maldives. With over 63 identified individuals resident around the island, this makes it the perfect place to enrol in the course. It offers the chance to learn more about how turtles have adapted and evolved through their fight for survival, and you will also learn how to identify the different species and to distinguish whether they are male and female, and how they reproduce. Are you familiar with the famous Kuredu Caves, a.k.a. Turtle Airport? The course is also available to snorkelers.

Photo by Stefanie Wagner

Photo by Stefanie Wagner

The PADI Maldivian Shark & Ray Distinctive Specialty Course was developed by Prodivers to help increase the awareness about these magnificent creatures. Get in touch with us to find out more about diver qualification requirements for the courses.

Visit www.prodivers.com or drop us an email via info@prodivers.com

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PADI Pioneers: Generating Ocean Warriors in the Maldives

In a quiet corner of a luxury resort in the Maldives you’ll find an PADI Five Star IDC centre quite unlike any other.

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Teaching Maldivians to scuba dive might seem to some like selling coals to Newcastle. Wherever you stand in the Maldives, you’re always barely a stone’s throw from the ocean, and many Maldivians can swim before they can walk. Diving is in the country’s DNA.

It could come as a surprise to some then, that until the mid-2000s, there were only a handful of places offering PADI Instructor Development Courses in the country, with many aspiring instructors actually having to travel to Thailand to complete their certifications.

Founding an Institution

Luckily, this didn’t go unnoticed by Hussain ‘Sendi’ Rasheed, the Maldives’ first and only PADI Course Director and in 2006, he decided to do something about it. Working at the time as the operations manager of Holiday Island Resort & Spa, part of the Villa conglomerate, Sendi approached the company chairman – the Hon. Qasim Ibrahim – and shared his concerns about the lack of educational opportunities for local dive and water sport professionals.

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The conversation would not only change his own life, but would ultimately change the face of diving education in the Maldives. Convinced by the lack of Maldivian educational facilities for divers, Mr Ibrahim asked Sendi to oversee the development of an institution that would change all that. Like Sendi, he wanted to provide a space for Maldivians to become qualified leaders in the diving field. And with that, The Villa Institute of Water Sports and Hospitality was born the same year.

A Place in the Sun

Purpose-built in a quiet corner of Sun Island Resort & Spa (another Villa Hotel), the institute quickly became a hub for young dive and water sports enthusiasts hoping to make a career in the industry. With spacious student and teacher accommodation and modern classrooms overlooking a lagoon that welcomes whale sharks and manta rays to its outer reef, the establishment is enough to make any Course Director drool.

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But what makes the institute really special is what it aims to achieve. Its objective? To equip a new generation of certified PADI Dive Masters and Instructors with the skills needed to become not only leaders in the field of recreational diving tourism but also trailblazers in ecological advocacy.

Expansion and Diversification

Lofty goals to say the least, but within a few short years it has managed to do just that. After a restructuring to become the founding faculty of Villa College, (now the Maldives’ leading private education provider offering courses in everything from marketing to law) and an expansion to include facilities in the capital, the reigns were handed over to Dr. Sham’aa ‘Anna’ Hameed. Under her leadership and the close involvement of Sendi, the institute is well on track to realise its vision.

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Not only does the faculty run multiple PADI Instructor Development Courses throughout the year, it now offers Certificate Three, foundation and even degree courses in marine studies that offer PADI electives as course credit.

Ocean Warriors

These courses provide students with the tools to become innovators in the field of marine studies. As a result, graduating students go on to enter the Maldivian workforce in a number of roles: as dive and water sports instructors of course, but also as researchers, marine biologists, wildlife rangers, even government environmental officials and legislators.

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What started as an initiative of affirmative action to provide quality education and training for locals has now developed into an educational model that is forward thinking on an international level. As such, they are arming a legion of self-titled ‘Ocean Warriors’ with the skills to be the next generation of environmental guardians and leaders in the Maldivian diving industry.

 

About the author: Adele Verdier-Ali is a freelance travel writer and content marketer who has been living in the Maldives for over six years. She’s a certified PADI rescue diver and when she’s not underwater, she writes about Maldivian culture and tourism. You can read more of her thoughts over on www.littlebirdjournal.com

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Faster Download Digital Certification Pak Now Available

The Open Water Diver Digital Certification Pak – Offline (English), product #60460-1, has been enhanced to accommodate users with limited internet connectivity. This independent study pak comes with two download options: 1) the PADI Open Water Diver Touch™, a single large file with integrated videos, and 2) a digital PADI Open Water Diver Manual, which has embedded quizzes and exams in addition to the Knowledge Reviews that can be stored and uploaded whenever the user connects to the internet. Student divers continue to have access to digital versions of the Recreational Dive Planner (RDP) table and eRDPML™. The PADI Open Water Diver Video is also now available separately from the high resolution Touch version, and can be downloaded in six separate low-resolution files (including the Introduction and five sections).

Student divers have the option to download either version of the Digital Certification Pak – Offline training materials based on their connectivity and device storage capacity. Because the file size of the separate videos and manual is smaller, the files download quickly even with a slow internet connection. In addition, users can download the files individually or all at once, offering even more flexibility when accessing training materials.

Frequently Asked Questions

Q: What are the main differences between the two versions of this product?
A:
The Open Water Diver Touch, which contains integrated high-resolution videos, must be downloaded as one file and this is best achieved with a fast internet connection. The smaller, separate-file option is comprised of the Open Water Diver Manual file and the six compressed Open Water Diver Video files. Student divers may download one video at a time or all six at once (internet bandwidth/time allowing).

Q: How does a student diver purchase this product?
A:
After registering for the Open Water Diver Digital Certification Pak – Offline and logging in to the PADI Library App, new and existing student divers have access to both versions, and see these 12 folios::

  • Start Hereinstructions on how to begin
  • PADI Open Water Diver Touch (high-resolution file)
  • PADI Open Water Diver Manual
  • PADI Open Water Diver Video – Introduction (low-resolution file)
  • PADI Open Water Diver Video – Section 1 (low-resolution file)
  • PADI Open Water Diver Video – Section 2 (low-resolution file)
  • PADI Open Water Diver Video – Section 3 (low-resolution file)
  • PADI Open Water Diver Video – Section 4 (low-resolution file)
  • PADI Open Water Diver Video – Section 5 (low-resolution file)
  • eRDPML (digital version)
  • RDP Table metric (digital version)
  • RDP Table imperial (digital version)

Q: Are there instructions explaining how to access the manual and low-resolution videos?
A:
Yes. The second confirmation email sent to student divers, which includes instructions on accessing the product, also includes information regarding the two options. The Start Here folio provides simple step-by-step instructions on how to begin. In addition, at the beginning of the digital manual there is also information regarding the option of streaming or downloading video files.

Q: Can a student start one version of this product (high- or low-resolution version) and switch between the versions without losing any work?
A:
Yes, but once a version is selected, it’s recommended the student remain with the initial choice throughout training. However, if a student does switch, the Knowledge Reviews, Quizzes and Exam scores will carry over to the eRecord as long as the student completed and submitted the results.

Q: How soon will this low-resolution option be available in other languages?
A:
Expect to see rollout of translated materials in several languages in third quarter 2017.

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Elevating Purpose: PADI’s Four Pillars for Change

Over the past 50 years, PADI® has become a global network of dive centers, resorts and professional members who do a lot more than teach diving, sell dive equipment and run dive trips. PADI Members transform lives every day. Together, we have certified millions of divers, ambassadors and protectors of our water planet.

And our water planet needs every diver, ambassador and protector it can get. Eight million tons of plastic enter the oceans every year. There’s so much plastic that we use terms such as “plastic soup” to describe the vast accumulations. Elevated temperatures and ocean acidification have effectively destroyed 20 percent of the world’s coral reefs. Overfishing is rampant. Some shark species are on the brink of extinction, their numbers reduced by as much as 80 percent – the loss of these apex predators would throw entire ecosystems out of balance.

Collectively, PADI must commit to acting as a force for good in the world. By connecting divers with the PADI family and empowering them to take action on issues relevant to our industry, we can become an even more powerful catalyst for change. If we can engage divers around the world more effectively locally, global change is inevitable.

This is why PADI’s Four Pillars for Change launched in 2016. These four initiatives accentuate our deeper purpose:

OCEAN HEALTH: Support global efforts for a healthy ocean. Partner with Project AWARE to remove marine debris and forge partnerships to establish Marine Protected Areas around the world.

 

MARINE ANIMAL PROTECTION: Protect marine life biodiversity. Support Project AWARE® and other organizations that work to enact legislation, educate the public and fight shark finning and overfishing.

 

PEOPLE AND COMMUNITY: Do more to help build dive infrastructure and support training local people to foster sustainability. Educate and support local communities to cultivate the protection mindset necessary for ocean health and marine animal protection.

 

HEALTH AND WELLNESS: As we help heal the world externally, we heal internally as well. In diving, many people have found hope for their futures. Stories of triumph over adversity, illness and hardships testify to diving’s healing power. Share the incredible stories about personal transformation so others may benefit.

These powerful messages resonate with people the world over. People want to be involved with entities that make a tangible difference, but they have to know about them first, so it’s vital to get the message out. Take a look at your current communication plan and incorporate these initiatives in ways that fit with your particular local needs and opportunities. You’re likely already doing this, but making it a priority to let people know about this shared commitment is a powerful way to grow the base of divers, ambassadors and protectors our water plant depends on.

There’s no better day to highlight your commitment to the Four Pillars for Change than 22 April 2017, Earth Day. Since 1970, Earth Day has focused on environmental issues and given voice to an emerging global consciousness. Now, 47 years later, Earth Day continues to inspire, challenge ideas, ignite passion and motivate people to action. It’s a perfect opportunity to let your local community know about your efforts on behalf of the environment, and it’s just the type of news that’s likely to get up by local media.

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Big Business for Prodivers Maldives

Divers who signed up to join the Noon Atoll full-day trip with Kuredu Prodivers hoped to see some ‘big-stuff action’ with the locally renowned shark spot, Orimas Thila, high on their agenda. They got rather more than they bargained for…Blue Whale

On their way back, whilst on their dhoni, crossing the channel between the Noon and Lhaviyani Atolls, something big was spotted in the water – or rather something massive!

Blue Whale

In fact, they witnessed the largest creature ever to have lived on Earth – a Blue Whale! Great excitement ensued and estimates of size range from ‘huge’, 12 metres and 18 metres. Blue whales can grow to over 33 metres in length and have a heart weighing as much as a car. Their huge mouth can fit 100 people inside but, fear not, we are not on their menu; Blue Whales are filter feeders and eat krill – shrimp-like invertebrates.

Blue Whales have been around on Earth for about 54 million years and were once prolific, but in the first half of the 20th century they were almost hunted to extinction. There are now an estimated total of 10.000 – 25,000 individuals left on the planet and the International Union for Conservation of Nature (IUCN) Red List rates them as ‘endangered’. While whaling is no longer a threat, increased shipping leading to more collisions, oil spills and climate change all threaten the existence of the majestic Blue Whales. Blue Whale

 The ocean is full of surprises and, as well as the usual exciting encounters of sharks and manta rays, as you can see, every now and then something a little more unusual and unexpected turns up.

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Marketing Support from PADI in 2017

marketing-supportThe New Year is over a month old and I hope that the majority of you paid your PADI Membership fess already. But what do you get from PADI when you renew your PADI Membership? What kind of marketing support can you expect from PADI in 2017?

This is a very good question and you will find further down the answers to this question.

Please remember that you will not have access to your PADI Prosite anymore when you did not renew your PADI Membership until the 31st of January 2017!

How can PADI support you in terms of marketing?

The following 8 points should show you how PADI can support your Business in terms of marketing and that you can focus on the most important things of your Business – YOUR CUSTOMER!

 

alpha-divers-2Dedicated Store Visits or Online Consultations

Your Regional Manager can organise a visit from our eMarketing Specialist in your Dive Centre. Our eMarketing Specialist will check your Website and Social Media activities from head to toe – during a 2 – 3 hours visit. Our Specialist will show you exactly how you can improve your Website and how to improve your Social Media activities.

If it´s not possible for the eMaketing Specialist to visit your Dive Centre – we can always organise an Online Consultation.

 

13735723_1056550734419555_678261624877133597_oStore Wraps > Design

PADI has an amazingly professional Designs Department who can “pimp“ your Dive Centre outside or inside. We are even able to organise a Car Wrapping.

 

Poster and Brochure Support > Design

Like the Store Wrapping – We can support you by design customized Posters and Brochures for your needs.

 

Adverbs on Social Media

In the past few years, PADI launched very successfully the Adverb support for PADI Members on Social Media. PADI is sponsoring adverbs for your Dive Centre for example on Facebook or Google.

 

Website Reviews

If you wish – we can organize a Web Review for you. PADI is working very closely with an external company together who will check your Website. You will get a detailed report from PADI with all the changes you need to make to improve the traffic to your Website and that the Website is working better for you.

 

fb-header-aarau-dive-factory-2017_signatureSocial Media Support & Artwork Assistance > Cover Photos etc.

Our Designs Department can create cover Photos for your Facebook campaigns or to advertise your events.

 

email-templateEmail Template Design & assistance > with or without EVE

Our daily business is writing emails and read emails… PADI can show you how easy it is to work in the future with an EPS like Mailchimp for example. We can also, if you wish, design special Templates for your needs.

 

 

 

canary-campaignCampaign Support

Our Marketing team is worldwide 24/7 active. We never sleep and we always create new campaigns and content for our social media channels, for our blogs and for our Website. The goal is always the same – we want to bring your customer back in your Dive Centre and we are looking for the customer their where they are looking for you… We are leading your future customer in your direction.

Below you will find a link for a campaign to advertise the Canary Islands:

 

Important

Please don’t be afraid to ask. We might not always be able to assist immediate, or have the resource to complete the request at that time, but we will be endeavouring to help where we can.

Please contact your PADI Regional Manager if you wish more information about the Marketing support we provide during 2017.

Diving with Arrhythmias

Your heart’s electrical wiring is one of nature’s most sophisticated pieces of engineering. In that wiring, irregularities can sometimes occur. Arrhythmias are conditions in which the heart beats irregularly, and can pose serious health concerns. Some arrhythmias, along with some drugs used to treat serious arrhythmias, can be absolute contraindications to diving. However, with clearance and approval from a qualified physician, some patients with specific types of arrhythmias can scuba dive. As a dive professional, it’s important for you to be aware of arrhythmias and their effects on divers. Here’s an introduction to common arrhythmias:

EKG Image

Atrial fibrillation

Atrial fibrillation (or AFib) is the most common form of arrhythmia. Presenting as a fast and irregular heartbeat, AFib results from a disturbance of the electrical signals that make the heart contract in a controlled rhythm. In addition, AFib can cause blood to pool in the atria, promoting the formation of blood clots, and increasing the risk of a stroke. Common causes of the condition are hypertension and coronary artery disease. While some individuals may never experience AFib symptoms despite its presence, individuals with atrial fibrillation should seek qualified medical evaluation. Individuals who experience recurring episodes of AFib should refrain from further diving, as well as individuals on certain medications that can be used to treat AFib.

Extrasystole

Extrasystole is a condition in which heart beats occur outside of the heart’s regular rhythm. Extrasystoles often arise in the ventricle and are referred to as premature ventricular contractions or PVCs. Studies have found that, when monitored for at least 24 hours, as many as 75 percent of healthy individuals have occasional PVCs. An extrasystole like a PVC is not generally felt, but it is followed by a pause as the heart’s electrical system resets itself. The beat following the pause is generally more forceful than a normal beat, and can be felt as a palpitation. Divers who experience PVCs should consult their physician. Most divers with benign PVC may be able to return to diving after a thorough evaluation by a cardiologist.

Syncope

Syncope is an abrupt loss of consciousness, followed by a relatively quick recovery. The causes of syncope range from the relatively benign to the life-threatening. Because of the potential for loss of consciousness in, or around the water, syncope presents specific challenges to divers and aquatic staff.

The condition can occur in or upon exiting the water due to factors such as exertion, dehydration, and the normal return of blood volume to the extremities. Placing syncopal patients flat on their back in a cool environment may quickly restore them to consciousness. It’s recommended that people who are being evaluated for syncope refrain from diving. They may be cleared for diving at the discretion of their physician after the underlying causes of the symptoms have been identified and addressed.

For more information on heart health and diving, visit DAN.org/Health

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New Year News – A short heads up on 2017

Hi all,

With this being a monthly blog aimed at the North of the UK I wanted to share some useful information that will hopefully bring you all a few bits of success in 2017

Freediving

I have mentioned the PADI Freediver programme before and what benefits it will bring to your Centre http://wp.me/s4SSW1-9766. It brings me great joy to announce that we now have Steve Millard on board as a PADI Freediving Instructor trainer. Steve has a long history with Freediving so I was very happy when he spoke with me about choosing PADI to help grow the Sport within the UK. Steve is happy to be your go-to person to either bring you (or the team) up to speed as freediving instructors and beyond. Or if you see the business sense to add it to your centre but don’t feel you can do it justice then he could be your instructor for hire to start building your Squad.

If you have not tried it yourself the PADI Freediver manual is 3 courses in one (Freediver, advanced Freediver and master Freediver). I will be going on the road with Rich Somerset, Steve and some of the major brands to run the Business of freediving workshops. Please let me know if you are in the UK North and would like to find out more.

Here is the latest video on the PADI YouTube channel

Live Events 2017

I will be on tour with some of the big guns looking at workshops, training and forums across the North of the UK. Locations we are looking at are

  • Newcastle – Forum, freediving and equipment in.
  • Leeds – Business Academy
  • Capernwary – Dive day, drysuit and Forum.
  • Blue lagoon, Dive day, speciality Schermafbeelding 2017-01-13 om 14.44.50workshop and Forum.
  • 8 Acre – freediving.
  • Stoney, Forum – freediving and equipment.
  • The Delph- Forum, drysuit and equipment.
  •  Gildenburgh – Dive day, drysuit and Forum.
  • Orkney – Forum.
  • Edinburgh equipment, Dive day and Forum.
  • Glasgow, equipment, Dive day and Forum.

This is not a definitive list as there are a couple of big events in the pipeline but, as I write this blog these are what I have planned for the first 6 months. I will be looking to do a good number of private forums still this year also.

Events will be shared on Eventbrite, Facebook and direct emails.

PADI Business Academy PBA Lite 2017 Blog Header

 

There is a planned Business Academy in Leeds on 3rd of July. If you have never been on one then you are missing out. We cover a whole load of Business training in an environment that you can focus on the Job in Hand. Let me know if you would like some details but it is worth coming along from a Networking point alone as there will be like minded Peers who are driven to make a success of their business.

Pricing Work Shops.

One of the most commonly raised points on a meeting is over prices. Only you know your costs but what I can help with is to make sure you are getting a profit from really crunching the numbers and suggesting solutions. Do you know which items are given you the best returns? This workshop something that can be done remotely and is a real commitment in time for both yourself and me so this will be on the first come first severed basis. But if you would like to work on it yourself then I am more than happy to send you the files to work on. As with all things that are finance you have, to be honest with the report you are running and anything shared with me will be kept in confidence.

PADI Sales incentive 2017

Emily and Su-Li have been working hard with Emma and Myself to really look at a sustained campaign for 2017. Please call them in the office for the details but it would be worth your while to get up to speed on the offers and factor them into your pricing. PADI staffThere is only one goal that we have as your PADI team and that is to help you do as well as possible. We are all believers in growing the UK market and have invested heavily in marketing the UK to new divers.

London outdoor and adventure show 2017

I will not be at the show myself this year as I will be expecting to be a dad part 2 over that weekend. A shame not to see you all but… I hope you understand. The rest of the team will be there so please come and see them. But again the main focus of the PADI stand will be to reach out to new and old divers alike to drive them into PADI dive Centres to help bring them to the underwater world that we all hold so dear.

I am looking forward to seeing you over the coming 12 months but please email/call/facebook/Whatsapp/etc etc if you need any help.

One last video to leave you with as a hopeful touch of inspiration.