PADI Market Leaders from Spain visit PADI EMEA

2014 Spanish Market Leader forum

On Monday 24th November, a group of Key Market Leaders for the Spanish region visited the PADI Europe, Middle East and Africa office, and met with their Spanish Language Service Group (20+ staff members who are fluent in Spanish).

The group had a tour of the office and warehouse and met with the staff from different departments. During the day they participated in presentations to discuss how to promote the region and develop new business.

The day was a great success and was enjoyed by both the visiting PADI members and staff alike. Here are just a few comments from those that attended:

It has been wonderful, a way to get to know PADI from the inside. We have had the opportunity to share ideas and experiences. I have really enjoyed it and I would like to thank all PADI staff for this event. Regards and bubbles – Miguel Coll

I think this event has been of great importance for the development and growth of our market, as we have had the opportunity to express our concerns and discuss them directly with the PADI staff, who are able to listen to our queries and give us assistance. My sincere thanks to the PADI team for their warmth and professionalism. – Pedro Navarro – Buceo Mojacar

The forum was carried out very professionally according to the characteristics of the Spanish market and its great potential, as well as the problems it is currently facing. An excellent way to keep growing together. – Fernando Orri – Aquatours Almeria

A great office with an enthusiastic, young, dedicated and hard-working team. Way to go! – Juan Pablo Camblor – Zoea

PADI Open Water Diver Touch™ Wins Attention of Adobe Systems

OWDT_FPADI, the largest scuba diving training organization with over 136,000 members worldwide, is well known for embracing the latest technology within the diving industry. Products such as ScubaEarth and the PADI App pave the way for digital divers and support the core mission of helping people worldwide learn how to scuba dive.

PADI course materials have continually evolved with emerging technologies, and are developed with student divers’ learning and convenience in mind. Over the decades PADI has published a range of materials including face-to-face presentations, manuals, workbooks, CD-ROMS, DVDs, PADI eLearning and more.

“Mobile devices have had the most rapid acceptance of any technology in history and people expect to do everything — including learn to dive — with them.” – Drew Richardson, CEO and President, PADI Worldwide

Today, more and more consumers are using mobile devices to download, view and interact with content. iOS and Android tablets have become the new classroom and PADI’s move towards tablet-based training makes it easier than ever to reach student divers wherever they go. 

“We have always been on the cutting edge with adapting technology to our educational system so creating an app was a natural next step for our materials”– Drew Richardson, CEO and President, PADI Worldwide

Continuing to innovate the way the world learns to dive, the revolutionary PADI Open Water Diver Touch™ is a tablet edition of the PADI Open Water Diver course. It combines cutting-edge software with expert instruction to bring the most popular scuba diving course in the world to the fingertips of aspiring underwater explorers.

With course content available offline without need for Wi-Fi access, the PADI Open Water Diver Touch is perfect for recapping dive theory in remote diving destinations or during flights. It supports educational studies which show that immersive, interactive material such as tablet content is more readily absorbed compared to traditional print materials.

Even PADI Instructors are noticing the benefit; many state how PADI Open Water Diver Touch students seem better prepared for practical sessions, undoubtedly a result of the accessible, hands-on and fun approach – the secret to successful learning.

“Students love the folio, and I think it was only available for about 10 minutes when instructors were calling me and telling me they love it too. The folio is education that entertains and holds people’s attention.” – Karl Shreeves, Technical Development Executive, PADI Worldwide

A student diver’s journey starts by downloading the free PADI Digital Library App (available from the iTunes App Store for iOS and Android Apps on Google Play) and registering for the PADI Open Water Diver Touch program via their local PADI Dive Center or Resort. When updates are available, the PADI Digital Library App will send a push notification to alert the user so they can stay up to date with the latest downloads.

The PADI Open Water Diver Touch uses the Adobe Digital Publishing Suite (DPS) to integrate compelling text with fun videos, audio clips, animations, illustrations, quizzes, photos and other highly interactive elements. Supporting interactivity and gesture-led navigation, the use of Adobe DPS made it easy to deliver an intuitive, content-led learning experience to student diver, ensuring they access the right content at the right time in their training.

“We set out to invent the future of diver education. PADI Open Water Diver Touch is a fully interactive application that engages students with the materials. It combines the entertainment factor of video with the rich content of a book all rolled into one.” – Karl Shreeves, Technical Development Executive, PADI Worldwide

Countless students around the world have already fallen in love with the PADI Open Water Touch; the interactive, immersive experience brings diving alive in a way never seen before, giving them a view of underwater life before they even reach sand or sea.

But the PADI Open Water Diver Touch hasn’t just turned the heads of students and dive professionals; it’s caught the eye of software giant Adobe Systems, too. Adobe – the name behind global products such as Acrobat Reader, Photoshop and Flash Player – were so impressed with the inventive use of DPS in bringing scuba diver training to life that they’ve created an entire case study on how PADI have taken the DPS to new levels.

Visiting the PADI Americas regional headquarters in California, Adobe filmed one-one interviews with the PADI staff who held key roles in the creation of the PADI Open Water Diver Touch. View the resulting video below and the online case study document here.

“Throughout the development stages of the PADI Open Water Diver Touch, we knew we were creating a first-of-its kind technology for the industry, and ultimately changing the way people learn to dive. Leveraging Adobe’s DPS technology enabled PADI to achieve this goal with an amazing platform that pushes our content out across mobile channels. What we didn’t expect was to gain Adobe’s interest in learning more about our development of the program, and using it as a case study for DPS. We’re grateful to have developed a relationship with Adobe through this and look forward to leveraging its technology for future endeavors.” – Drew Richardson, CEO and President, PADI Worldwide.

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The case study will be distributed by Adobe Systems to promote the Adobe Digital Publishing Suite to new and existing clients, but the resulting global exposure will benefit of PADI, PADI Members and the diving industry as a whole by opening doors to a wider audience of potential scuba divers.

By choosing the Adobe Digital Publishing Suite, PADI development staff were able to create the PADI Open Water Diver Touch and PADI Digital Library App without the usual expense and time resources demanded by folio production. This has created opportunity for a series of PADI Touch programs to be rolled out in future, such as the newly-launched PADI Equipment Specialist Touch™ and PADI ReActivate Touch™. PADI Professionals who access the PADI Digital Library App can also download the “Win with PADI” folio which illustrates PADI’s unique value proposition.

Through Adobe Cloud, PADI have access to a built-in analytics dashboard, with insights that will prove invaluable to ensuring that student divers’ needs continue to be met and exceeded.

“We can learn how people are using and navigating through the folio and where they are spending their time. That helps us make the product better and continue to evolve it.” – Kristin Valette, Vice President Marketing and Communications, PADI Americas

Want to find out more about current PADI Touch products or what’s coming next? Visit www.padi.com/touch or speak to your local PADI Regional Manager or Sales Consultant.

PADI is the ‘Way the World Learns to Dive’ today, tomorrow and for the future. Join the PADI digital revolution now.

Record-breaking Santa Divers Take the Plunge for Vobster Santas

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With the festive season fast approaching, it’s time to dig out your Santa suit and get involved in the biggest and best record-breaking charity Santa diving event this side of Lapland – with the faint sound of jingle bells ringing in our ears, Vobster Santas is back!

Run in aid of the Royal National Lifeboat Institute (RNLI), Vobster Santas 2014 will take place on Sunday 14th December 2014 at Vobster Quay Inland Diving Centre near Radstock in Somerset.

Last year’s event was the biggest yet with a record number of Santa divers taking to the water – over 175 divers braved the winter weather to smash the world record!

Vobster Santas isn’t just about world records, though – it’s also about raising some serious cash for charity. Once again, Vobster Quay is aiming to raise some serious money for the RNLI by getting as many sponsored divers dressed in their finest Santa outfits onsite and in the water in a mass of fluffy beards and red suits. The event continues to grow in popularity with a record-breaking number of Santa divers donning their finest festive gear to raise over £25,000 in the last four years alone.

Santa divers attending the event will be invited to seek sponsorship for their endeavours through either individual sponsorship or via JustGiving. Vobster Quay will also be raising money for the Dorset & Somerset Air Ambulance by raffling off a selection of great prizes. Every Santa diver that attends the event will automatically be entered into the prize draw and additional tickets will be available on the day for just £1 a pop! If previous years are anything to go by, this year’s event is going to be another fun-packed day full of festive belly-laughs.

Divers wishing to participate in the event can get involved by simply registering their attendance at www.vobster.com/santas. Once registered, you can then get involved in the fundraising in a choice of ways:

  • Direct Sponsorship – Attendees can download the Vobster Santas Sponsorship Form at www.vobster.com/vobstersantas and then pester their friends, family and work colleagues to sponsor them for the event.
  • JustGiving.com – Take all the hassle out of fund raising by simply pointing your family and friends to the Vobster Santas 2014 JustGiving page. They’ll be able to donate online and will even be able to take advantage of GiftAid.
  • Mobile Phone text donation – supporters can also donate to Vobster Santas 2014 via a very simple text message. Simply text ‘VSAN50 £XX’ where ‘XX’ is the amount you wish to donate to 70070.

Vobster Quay will be doing its bit to raise money for the RNLI too. For every £1 raised by Santa divers through sponsorship, Vobster Quay will donate an extra 50p to a maximum of an additional £1000.

For more information, visit the Vobster Santas Website.

Danny Dwyer – New PADI Vice President for Asia Pacific

PADI Worldwide is pleased to announce the promotion of Danny Dwyer to the position of vice president of Marketing, Sales, Field Services and Business Development at PADI Asia Pacific.

Danny began his diving career in the cooler waters of the south east coast of Australia and then moved to the Whitsundays area of Queensland in the early 1990’s to work as a PADI Instructor on day boats and overnight vessels. He moved to the prestigious Hayman Island Resort to manage the dive operation for two years before returning to the Whitsundays town of Airlie Beach when appointed as dive manager for one of the largest PADI Dive Centres in the Asia Pacific Region. Managing both large and small dive operations and honing his skills on day boats, overnight vessels, resorts and sea planes, Danny gained valuable experience in the busy Queensland dive industry of the 1990s. He was appointed as PADI Regional Manager for north east Australia and Papua New Guinea in 1999 and was based in beautiful Cairns Queensland. During his seven years as a regional manager, Danny enjoyed meeting and working with PADI Members, many of whom were among the largest certifying dive centres in the world. Danny assumed the position of Sales and Field Services manager in 2005 and that of Marketing and Business Development manager in 2008. In 2012, Dwyer was promoted to director, and subsequently in 2013, to senior director of Marketing, Sales and Field Services and Business Development. During his tenure with PADI Asia Pacific, Danny has enjoyed working with strong, focused and results oriented teams in Marketing and Sales and a dedicated team of PADI Regional Managers. He has worked closely with his colleagues throughout PADI Asia Pacific and PADI’s international regional headquarters to create a unified approach to assisting PADI Members exploit market opportunities effectively.

Danny will be joining Henrik Nimb, vice president of Training, Customer Service and Business Development, and Jeremy Coleman, vice president of Finance and Operations on the PADI Asia Pacific top executive team.

In promoting Danny to the position of vice president in the PADI group, Richardson says, “We are both proud and delighted to have Danny join our top global executive team of vice presidents. The talent he brings to the PADI team will be of great value to our members and industry alike. With his expanded influence, Danny will add additional fuel to the number one diver certification brand with the most powerful business support and marketing muscle in the industry.”

PADI Store Birthdays in October 2014 for regions 11 and 16

Congratulations and a massive thank you from Terry Johnson and Matt Clements to the following UK & Ireland PADI Retailer and Resort Association members this month for the following anniversaries:

20 Years

S-7801 – Ocean View

18 Years

S-7953 – Rec N Tec

17 Years

S-3397 – Hydroactive Outdoor Pursuits

S-3404 – A. W. S. Atlantic Watersports

15 Years

S-3639 – Chiltern Divecrew Training 2012

S-3641 – Hampshire Divecrew Training 2012

S-3635 – DV Diving

14 Years

S-3773 – Divers Down

S-3762 – In Deep

S-3778 – City Divers

13 Years

S-32104 – Scuba Shack

S-32106 – Ocean Turtle Diving Limited

S-32085 – Berkshire Divecrew Training 2012

11 Years

S-32388 – Timuna Sea

S-32393 – Mevagh Dive Centre

10 Years

S-35061 – Christal Seas Scuba

9 Years

S-35195 – Harlyn Dive School

5 Years

S-21576 – Durham City Scuba

4 Years

S-22097 – Birstall College of Diving

3 Years

S-22680 – Lets Go Scuba

2 Years

S-23324 – Diveheart UK

1 Year

S-23894 – Essex School of Diving

S-23905 – Purple Turtle Diving

Revamped PADI App Launching Soon

The world has gone mobile and, led by the developing world, the mobile internet is now the new normal.

By 2017, an estimated 69% of the worldwide population will own mobile phones, 34% of which will be smartphones. – eMarketer, December 2013

So, when people want dive information, it makes sense that they use an app supplying everything they need, whenever they need it – the revamped PADI App.

An estimated 89 percent of time spent on connected mobile devices is spent using mobile apps. – Nielsen Media Research

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The first version of the PADI App provided access to the Dive Shop Locator, scuba diving news and PADI eCards™. The next iteration of the PADI App offers these features plus much more, including:

  • PADI Dive Shop and Resort Locator integration with ScubaEarth® dive sites.
  • Top dive destinations and information about what divers can see there.
  • Feeds from PADI social media and dive news.
  • Information about PADI courses, including ability to purchase Touch products and PADI eLearning programs.
  • Dive tools (such as digital dive tables), quick references (such as hand signals) as well as a variety of dive planning checklists and reminders.
  • The ability to log recreational and training dives within ScubaEarth from the PADI App.
  • Access to PADI eCards.
  • A direct link to the PADI Pros’ Site.
  • Access to PADI Gear collections.

Adaptive learning means that as users interact with the PADI App, it delivers a more personalized experience. It will, for example, present suggested course choices based on current certification level. This helps divers stay better connected to scuba diving and the services you provide.

The new edition of the PADI App will be available soon. Check the PADI Pros’ Site for more information and be sure to either download or update the revamped PADI App on your mobile device.

ReActivate is now launched!

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We are proud to announce that this exciting and revolutionary new development in the diving industry is now live!
What is ReActivate?

ReActivate is specifically aimed at bringing certified divers who have dropped out of the sport back into the diving industry. Combining online knowledge development and in-water training, this innovative program will reach out to divers, prescriptively refresh their knowledge and direct them to PADI members to refresh their dive skills. Upon completion, divers receive a replacement card showing their ReActivate date.

ReActivate is highly prescriptive and flexible, meeting the needs of modern divers and dive professionals alike. ReActivate is available for tablets (ReActivate Touch – iOS is available now and Android to follow shortly) and for PC/Macs (ReActivate Online).

For more information on the new ReActivate program, you can listen to a recording of the 3rd Quarter Special Edition Training Bulletin Live webinar by clicking ‘here‘ or the button below.

Watch the ReActivate webinar now

Sales offer!

As promised during our last Training Bulletin Live Webinar, you will as a PADI member you can now download a new ReActivate Touch for only £14/€17/21CHF plus taxes where applicable. This limited offer will only be valid until 20th October 2014 and is limited to one product per PADI member number.

To order your ReActivate Touch, first log in to the PADI Pros’ Site, open the Online Shop and once the Online Shop is open then click the big red button below:

Purchase Your ReActivate Touch

Download instructions

We have created a step by step instruction guide about how to purchase and redeem ReActivate codes which you can download by clicking this link – ‘ReActivate Download Guide

Training materials!

The ReActivate Instructor Guide and Guide To Teaching excerpts are now free for download from the PADI Pros’ Site. You can download them by clicking ‘here‘. Please note that these documents were updated on the 11th September 2014 – please delete any previous version of the ReActivate Instructor Guide you may have and use the updated version.

Questions?

Check out the ReActivate Frequently Asked Questions document and be sure to review the 3rd Quarter Special Edition Training Bulletin, both of which are available on the PADI Pros’ Site. Remember you can always contact a Training Consultant at training.emea@padi.com with any further queries.

New PADI Businesses – September 2014

New PADI Businesses

So far this year in the Europe, Middle East and Africa region, PADI has welcomed 188 new centres as members of the PADI Retailer and Resort Associations, and processed 98 membership upgrades for businesses committing 100% to PADI as Five Star or Instructor Development centres.

Last month alone 15 new members were welcomed, and 12 upgrades processed. For the latest list of new and upgrading members click the ‘New PADI Retailer and Resort Members‘ link.

2014 PADI Dive Day – Santa Margherita Ligure, Italy

On Saturday, 13th September, Santa Margherita Ligure in Italy hosted a PADI Dive Day event.This was a full day dedicated to divers and PADI Members where they met and dived with PADI staff in the beautiful Portofino Marine Protected Area – one of Italy’s premier diving destinations near Rapallo.

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Participants were given the opportunity to meet – and dive – with Mark Spiers (Vice President Sales, Field Services, Marketing & Business Development), Tony Andrews (Field Services Manager), Roberto Raffaeli (Senior Executive Business Development & Strategies), Anna Maria Mencatelli and Massimo Zarafa (Italy Regional Managers).

The event was supported by the town of Santa Margherita, the Marine Protected Area of Portofino (Environment Ministry), the Hotel Association Group, bars, restaurants, shops and seven local PADI Dive Centers.

Before each dive every person who attended were given a pair of bright yellow PADI sunglasses so that they could snap a “selfie” on the surface, and take part in a fun competition to win some cool prizes donated by manufacturers.

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The event was a huge success with more than 500 divers and PADI Members taking part, enjoying some fantastic diving and, when not underwater, exploring the town (wearing their yellow PADI Sunglasses, of course!).

Once the diving had finished, the local mayor of Santa Margherita Ligure, Mr Paolo Donadoni, presented prizes (three regulators and a dive computer!) on the stage in the Bindi Square. These top awards were given for the three funniest selfie photos and another prize to the largest diving group who attended the PADI Dive Day.

Many congratulations go to the winners Gianluca Frigerio, Davide De Lorenzi and Paola Rappaccioli and to Decostop from Piacenza for bringing the highest number of participants to the event.

At the end of the awards ceremony, Mark Spiers thanked the mayor for all his hard work and awarded him a special PADI glass plaque for his commitment towards making the day such a success and for supporting diving tourism.

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The day finished with a series of social events, with attendees visiting the local bars, pubs and restaurants to use discount vouchers, provided by the local retailers, bars and restaurants, and listening/dancing to live music played in the square until late into the night – the perfect way to end such a successful, enjoyable day for all.

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PADI would like to extend a special thanks to all the businesses and organizations involved:

  • The City of Santa Margherita Ligure and the Mayor Mr Paolo Donadoni
  • The Protected Marine Area of ​​Portofino and Dr. Giorgio Fanciulli
  • The Dealers Association and Mr Soave Verderio
  • The Hoteliers Group and Mr Sandro Tarella
  • The PADI dive centres involved in the event:
    • DIVING ACADEMY BY DWS
    • IL GRANDE BLU
    • S. FRUTTUOSO DIVING CENTER
    • THE EUROPEAN BY SCUBASER
    • THE EUROPEAN DIVING CENTER
    • ABYSS DIVING SERVICE
    • TORTUGA DIVING PORTOFINO
  • The manufacturers who donated the awards
    • AQUALUNG
    • CRESSI
    • DIVE SYSTEM
    • SCUBAPRO.

Keep an eye out for similar PADI Dive Day events in the future, and happy diving!

Be Part of a Scuba Guinness World Record on Friday 12th September

CAY07_1136_TS_KingWorldEilat Red Sea are inviting scuba divers from all over the world – including you – to join them in setting a new Guinness World Record as part of “Storm in the Sea”.

This exciting event takes place tomorrow, Friday 12th September, when hundreds of divers, 26 diving instructors, 32 production members and 12 professional photographers will all dive together at the Satil missile boat wreck in Eilat, Red Sea.

Using a sophisticated technological set-up, the dive will be broadcasted live via a YouTube video stream, enabling millions of viewers to witness this magnificent event in real time and collectively set a new Guinness World Record for the largest audience for a live-streamed underwater event.

Guinness have set an objective of half a million viewers in order for the record to be registered…view this event live and help make it happen!

When:

The dive will take place on September 12th, 11.30am (GMT + 3). Go online and watch the broadcast – including exciting pre-dive preparations – from 11:00am (GMT + 3).

Where:

See the broadcast live online via the website at: www.eilatredsea.com

Underwater Photography World Championship

shootout_teamStorm in the Sea” and this incredible world record-setting attempt is taking place as part of the 10th anniversary celebrations for the “Eilat Red Sea International Underwater Photo Competition” – also known worldwide as the International Underwater Photography Olympics.

Eilat Red Sea, PADI Europe, Middle East and Africa, and boot Düsseldorf have introduced the Underwater Photography World Championship, inviting photographers to team-up and represent their country during the event and put together a stunning, award-winning portfolio of 6 images.

Photographers have been heading out throughout this week to capture stunning images of the beautifully colourful and fish-populated regions underwater. The final image submissions were submitted earlier today and keen photographers are excited to find out the outcome this weekend.

Jonas Samuelsson (PADI Regional Manager) arrived in Eilat on Monday and will be there throughout the event to meet, greet and provide support during the week’s activities. PADI has sponsored the first prize in the category “Underwater Photography Global Championship“ and the top prize of $3,000 USD will be presented to the winner at the Eilat Red Sea Awards ceremony on Saturday 13 September.

For more information visit: www.eilatredsea.com

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