Are You Covered?

With litigation constantly on the rise, comprehensive liability protection is critical for today’s dive professionals.

Maintaining current liability insurance is not only good risk management, but it is also required in many (although not all) areas in order to remain in Teaching status. Although many members feel that liability insurance is only really necessary in the United States and maybe Canada, in recent years we have seen that this is not the case. These days, dive litigation is a truly global issue, with dive-related lawsuits being filed not only in the United States, but in many other locations.  Even in countries where civil litigation isn’t all that frequent, coroners’ inquests often are. Defending one’s self or business in a coroner’s inquest involving a diving death or serious injury can be an extremely expensive proposition without insurance.

Dive professionals need professional liability insurance to cover them for claims resulting from accidents while training divers and snorkelers, supervising and guiding dive excursions, or even assisting an instructor during a training course. In addition, those providing the equipment for their student divers and course participants also need equipment liability coverage, because professional liability coverage alone will not defend accidents in which the equipment provided was alleged to be the cause.

Dive operations should also maintain general liability insurance, covering accidents resulting from products sold, rentals and repairs, air fills, slips-and-falls and so on. In some areas, stores/resorts may purchase group professional policies that insure the store and all the store’s associated professional staff for teaching and supervisory liability.

Given the increasing frequency and global reach of scuba-diving lawsuits, it’s recommended that every PADI Member obtain the information necessary to make wise insurance decisions. Having insurance coverage when a dive accident occurs can make the difference between being properly defended or being financially ruined even when, as is usually the case, you have done nothing wrong. You can still be sued, and you still need to be defended. In today’s world, every active dive professional and dive operator can benefit from dive insurance.

Sign up for the PADI endorsed V Insurance Professional Indemnity Policy today.

PADI Elite Instructor Award 2018

Elite Instructor Award 2018

CLICK HERE TO VIEW THE 2017 ELITE INSTRUCTOR AWARD WINNERS

The Elite Instructor Award started over with a clean slate as of 1 January 2018. As a PADI Instructor actively training and certifying divers, you can distinguish yourself by earning the PADI Elite Instructor Award, giving you the opportunity to tout your “Elite Instructor” status to student divers, potential customers, prospective employers and fellow PADI Professionals!

Program Summary

PADI Instructors who issue 50, 100, 150, 200 or 300 qualifying certifications in a
calendar year and who have no verified Quality Management violations within 12 months of the date of the award, will be recognized with the Elite Instructor Award.

  • Qualifying certifications: (Certifications issued by you which will included in your
    tally)

    • Qualifying student diver certifications include Scuba Diver, Open Water Diver, Advanced Open Water Diver, Rescue Diver, Master Scuba Diver and all student diver specialties including distinctive specialties. Junior diver
      certifications will be weighted on a one-to-one basis as well as Basic
      Freediver, Freediver, Advanced Freediver and Master Freediver.
    • Qualifying PADI Professional ratings include Divemaster, Assistant Instructor, Open Water Scuba Instructor, Master Scuba Diver Trainer, IDC Staff Instructor, Emergency First Response Instructor and all Instructor Specialty and Distinctive Instructor Specialty ratings. Freediver Instructor, Advanced Freediver Instructor, Master Freediver Instructor and Freediver Instructor Trainer will also be included and weighted on a one-to-one basis.
    • Emergency First Response Participant programs, ReActivate, Discover Scuba Diving experiences, Bubblemaker, Seal Team, Master Seal Team and Skin Diver will be weighed on a five-to-one basis. For example, five Discover Scuba Diving experiences well be weighted the same as one Open Water Diver certification.
    • Referrals will be counted on a two-to-one basis. If you have referred students to another instructor or business but didn’t get the paperwork back from the other party, please submit your completed documents to the certifications department and they will make every effort to see that you get credit for your referrals.

Elite Instructor Award Program, continued.

  • PADI Instructors achieving “Elite” status will receive a recognition decal to display on their PADI Instructor certification cards along with an e-badge to include on emails, websites, blogs and social media pages. Every recipient will also get a certificate recognizing them for the number of qualifying certifications they issued during that year: 50, 100, 150, 200 or 300.
  • PADI Pros in PADI Americas, PADI Canada, PADI Asia Pacific and PADI EMEA with a rating of Open Water Scuba Instructor or above will automatically be included in the program and their productivity will be tallied by PADI.
  • Certifications issued 1 January through 31 December qualify for the award program each year. All certifications must be processed by 15 January to count for the award.
  • The Elite Instructor Award qualifying certifications winners are tallied on an annual basis. Awards will be tallied and the winners will be notified during the first quarter of following year.
  • Instructors associated with a PADI Dive Center or Resort may authorize the business to display the instructor’s Elite Instructor Award on the business’s digital site pages.

For More Information

Will you be a PADI Elite Instructor? Visit the “My Account” tab and then “Awards” tab at
the PADI Pros’ Site to see how many certifications you garnered.

For more information about the Elite Instructor Award program, please visit the Member Toolbox at the PADI Pros Site to read a list of frequently asked questions, or email customerservices.emea@padi.com or call +44 117 300 7234. 

CLICK HERE TO VIEW FULL PROGRAM SUMMARY

 


PADI“Congratulations to the PADI Pros who achieved Elite status during 2017. This is an outstanding achievement and a testament to your hard work and commitment to PADI. As an Elite Instructor, you are able to promote your success by showing your Elite Instructor e-badge on your Social Media pages. This is also an excellent opportunity for PADI Dive Stores to take advantage of the increased marketing potential that Elite Instructors bring to them.” – Mark Spiers, Vice President Training, Sales and Field Services, PADI EMEA.

 

 

PADI Europe, Middle East and Africa Applauds its 2018 Frequent Trainers

Congratulations to our 2018 Frequent Trainers

PADI Course Directors, the highest level of PADI Professional, are much sought after individuals within the diving industry.

Becoming a PADI Course Director is one of the toughest challenges an experienced PADI Professional will face throughout their career.  Many rigorous prerequisites must be met before the aspiring PADI Pro may submit an application to be selected for the Course Director Training Course (CDTC).  While many PADI Pros aspire to becoming instructor trainers, only the very best are selected.  The CDTC itself is intense, teaching prospective Course Directors everything from how to conduct an Instructor Development Course to how to market and grow their business.  Each candidate is subject to continuous evaluation in the classroom and in water, and it is not until the final evaluation on the final day that the individual knows whether they have made the grade.

This elite group of PADI professionals is responsible for creating the highest caliber of instructors around the world: PADI Open Water Scuba Instructors.  Course Directors also train PADI Instructors in their continuing professional development to become PADI Specialty Instructors, IDC Staff Instructors, and EFR Instructors.  The responsibility on Course Directors to keep standards high cannot be underestimated and PADI is proud to have the best instructor trainers in the diving industry.

To that end, each year PADI applauds and rewards its most productive Course Directors in the form of the Frequent Trainer Program (FTP).  Dependent on PADI Professional training productivity during the preceding year, PADI awards Course Directors who meet minimum FTP requirements with either Silver, Gold or Platinum status for the current year.

Join us in congratulating the 2018 Frequent Trainers, and find out more about the CDTC here.

Maximise Profitability with a PRO Night

Birgitta Mueck

Birgitta Mueck

In terms of advertising and selling PADI courses, your dive operation should be split into 3 divisions – acquisition, continued education and going pro. In this article we’ll focus on your dive operation’s pro development by sharing proven tactics that will help you successfully host a Pro Night and increase revenue through pro conversion.

First, decide on an event date with your PADI Regional Manager. This should be done well in advance of your proposed date to get maximum exposure and increase the chances of pro conversion. Check sporting calendars and school/college holidays to avoid social clashes in the diary.

4-6 Weeks Prior

Make the Announcement. Be loud and proud as you spread the word of your Pro Night across your newsletter, social media and blog.  Visit the PADI Pros’ Site for free graphics, an email template, a poster for your classroom, and customizable Pro Night invitations. Ask divers to RSVP via email. As part of the RSVP process, ask about their diving certifications and experience so you have an idea of the size and nature of your audience.

Speakers. Identify two, preferably three, members of your staff to speak at the Pro Night. Additional speakers from varying ages and backgrounds will resonate more with your audience. Video testimonials from your past divers who went pro are a powerful tool. Source “selfie videos” from your divers in exciting places to create the most impact

2-3 Weeks Prior

Start promoting your event in your scuba classes. Include flyers in crew-paks and shopping bags and continue posting reminders on your social media channels to keep the conversation alive.

Collect or buy raffle prizes. These could be gift cards, air fill vouchers, hats, t-shirts, or scuba accessories. Ask your PADI Regional Training Consultant for any donations, Go PRO DVD’s or other Pro Night-related material.

Create a slideshow to play in the background on the day of the event. The slideshow can include staff photos, images from dive trips, and slides promoting upcoming dive travel opportunities.

Run a pre-mortem with key staff. Imagine worst-case scenarios (a presenter is sick, it snows, there aren’t enough snacks or chairs, etc.) and identify how you’ll prevent and handle these problems.

Create your Pro Night specials:

  • Tiered training packages (basic package, mid-range and platinum) are the ideal way to go as most consumers will choose the middle way. You can create bundles of just classes taking divers to Pro level, or packages that include gear as well. Make sure your staff fully understand these packages and any finance options that may be available.
  • If you have an active travel program, have information available on your upcoming trips. Some attendees may want to complete their training in warm-water destinations.
  • Include a calendar, as a slide in your presentation and/or as a handout, showing your class schedule for the year. Help students see the path to Divemaster, Instructor, Master Scuba Diver, etc.
  • Require instructors to create a target list of at least five students who “have what it takes.” Compare the lists to cross reference and confirm the targeted students, then have instructors phone or email students a personal invite.

1 Week Prior

Send out a Pro Night email reminder, and tease your one-night only specials. Have instructors make follow up calls to students who expressed interest but haven’t RSVP’d.

Prepare your presentation. Ask your presenters if they have any photos or videos they’d like to share and put together a list of interview questions for your Pros in the spotlight.

Example questions:

  • What do you love about being a PADI Divemaster/Instructor?
  • When did you know you wanted to go pro?
  • What’s a common misconception people have about working as a Divemaster/ Instructor?

The Day Before

Post your specials to social media and emphasize they are one-night-only, no exceptions.

At The Event

Prepare a sign-in sheet to capture diver names, highest level and contact info (phone/email).

Plan for 30 minutes of mingle time/happy hour before the presentation. Play a slideshow/video playlist showcasing your travel adventures and smiling staff having fun with students. During mingle-time, invite divers to ‘Like’ your Facebook page (or check in on Facebook if they’ve already Liked your page) to earn extra raffle entries.

Limit your presentation to one hour to maintain energy levels. Engage your attendees with direct questions (e.g. How many Advanced Open Water Divers in the room?) and keep the excitement up with a raffling prize drawing between presenters.

After the presentation is over, allow time for divers and staff to socialize. This interaction is a powerful sales tool. Finalize as many sales as possible. Capitalize on the excitement of the presentation to sell training, trips and equipment.

After The Event

Meet with your staff to designate a follow-up plan for each attendee – and then follow-up! Evaluate the event and take notes about what worked well and what could be improved for future events.

Conclusion/Top Tips

This article is designed as a checklist to help you build a successful Pro Night. But if you’re feeling overwhelmed, the most important tips are:

  1. Promote your event early and often.
  2. Require instructors to extend personal invitations to select students. Don’t count on email and social media to bring in a crowd.
  3. Create three tiers of specials and don’t compromise on the one-night-only deadline.

Additional tips and marketing resources are available on the PADI Pros’ Site.

Interview: PADI Course Director Zoona Naseem

Zoona Naseem

Zoona Naseem is only the second Maldivian to have attained the rank of PADI Course Director, and the country’s first female to do so. She is the owner of Moodhu Bulhaa Dive Centre in Villingili Island, just 10 minutes away from the capital, and is passionate about getting young people diving. Here she shares her PADI journey, discusses what it’s like to be at the top of a male-dominated industry, and advises instructors on the best way to become a CD.

 What inspired you to become a PADI Pro?

I spent the first few years of my life in a small island in Noonu Atoll in the north of the Maldives, so I was always in the ocean as a child. I learnt how to swim at the same time I learnt how to walk. When I did my first dive at 17, honestly, I found it so easy that I thought to myself ‘Why isn’t everyone doing this? And why are there no female instructors?’ I think I knew after that first dive that I was going to become a PADI Pro.

How do you think you’ve changed as you’ve moved up the ranks to become a PADI Course Director?

I did my IDC when I was 18, straight after leaving school, so I’ve been a PADI Pro for my entire adult life. One of my first jobs was at a resort called Sun Island Resort & Spa and the dive centre was one of the busiest in the country at that time. It was like a dive factory! I got to teach every day and I really developed my skills as a teacher. Of course, later I learnt managerial skills as a dive centre manager but it’s my teaching skills that I am continually improving as I move up the ranks.

What will it mean to the Maldives to have its first female Course Director?

In the Maldives, there are still very few women working in the tourism industry, and I feel that this is down to a lot of lingering misconceptions about resorts amongst Maldivians. But in reality, resorts are fantastic places to work for women. You get exposed to so many different cultures, you save everything you earn and there are lots of opportunities for travel and training. So I think that with a female PADI Course Director working in the country, I can show people what a fantastic industry we are a part of, and what you can achieve as a PADI instructor. My greatest hope is that more women will follow my example, and I have set a personal goal to have two female Maldivian instructors working in my dive centre.

What do you consider to be your greatest achievement in your diving career?

Becoming a Course Director. It was a long journey to get here, and I didn’t really even believe it was possible until recently. Nobody ever told me that this was an option for me! So it definitely feels like a big achievement. And my other greatest achievement, the thing that gives me great happiness, is seeing so many of my students now owning their own dive centres. They are leaders in the Maldivian dive industry, and I’m extremely proud of them.

What does diving give you that nothing else does?

On a personal level, when I’m diving, I get a sense of peace and happiness that I can’t find out of the water. There’s nothing in the world like diving. But as a diver, I also have the chance to be an advocate for our environment, to be a marine ambassador, and that’s a privilege.

Did you have to overcome any fears, challenges or obstacles to get where you are now in your diving career?

When I was working for Banyan Tree International, I was managing five dive centres, plus five water sports centres – so it was a real challenge. And at first, managing all those male employees proved a little tricky. They found it hard to accept a local female as their leader, but I didn’t give up! With a little patience and perseverance, the team soon saw that I knew what I was doing.

Do you believe PADI instructors change others’ lives through diving?

For sure! When you take someone underwater for the first time, they will always remember you. One of my strongest memories was of taking a blind student diving. He simply wanted to experience how it felt to be underwater; to be weightless. We have the chance to create amazing experiences for people, and to educate them about our fragile underwater ecosystems.

Describe in a few sentences how you would convince a non-diver to learn to dive?

Well in the Maldives, it’s pretty easy to convince people, because the best of this country is underwater. There’s not a boring second when you’re diving, and it’s extremely safe. Actually, being underwater is much safer than walking in the busy roads of our capital city!

PADI Course Director Zoona Naseem

What does “Be Best. Be PADI” mean to you?

 It’s simple. PADI is the best diving organisation in the world; there is no comparison. PADI changes lives!

What would you say to other PADI Instructors hoping to become PADI Course Directors?

 I would always encourage instructors to keep moving ahead, and to explore opportunities to increase their training, knowledge and experience. I tell everyone that becoming a PADI Course Director is an option open to them, you just have to work towards it.

What did you enjoy most about completing the PADI Course Director training?

The trainers were without doubt the best part of the course. Their presentations were so entertaining and creative that I honestly never lost focus. And just getting the chance to meet these incredible divers from all over the world and to work on group assignments with them was so enjoyable.

And lastly, what’s your favourite dive site in the Maldives?

Oh, that’s a hard question but I think I’ve got to say Embudu Express, which is a channel that we often visit with our dive centre. There can be dozens of sharks, huge schools of eagle rays, and abundant fish life. But every dive is different, and it depends on how you dive!

 

Welcome to our new PADI EMEA Course Directors

In July, the second 2017 International Course Director Training Course (CDTC) took place in Punta Cana, Dominican Republic.

During nine intensive days, working with PADI staff from Regional Headquarters, the selected Course Director candidates learn to market and teach PADI’s Instructor level training courses. Upon successful completion, candidates were awarded the esteemed rating of PADI Course Director.

We now welcome our newest PADI Europe, Middle East and Africa Course Directors and wish them much success with their Instructor Development businesses in 2017.

MARTIN PEDERSON DENMARK
CLARE DUTTON ENGLAND
MARGRIET SCHUUR ENGLAND
SU-LI WONG ENGLAND
ISABELLE TRUBLET FRANCE
OLIVIER CREYSSAC FRANCE
NAVEH HARRIS ISRAEL
JESSICA ROSSETTO ITALY
HAITHAM KHAIYAT SAUDI ARABIA
FOUAD AHMED ALHAKAMI SAUDI ARABIA
PEDRO A. C. MORENO SPAIN
NICOLAS LAATSCH SPAIN
MICHAL MOTYLEWSKI SPAIN
ANNA VIKER SWEDEN
JOSE CANCELA SWITZERLAND
MACIEJ GLOWALA-SLUPINSKI SWITZERLAND
MICHELINA COLELLA UAE
NICOLA LIDDEL UAE

To learn more about the Course Director Training Course or to apply for selection onto the programme click here

 

“Person of the Year”

“Person of the Year” of the Republic of Maldives

Maldives First PADI Course Director Mr.Hussain Rasheed Sendi was named “Person of the Year”  at Maldives Travel Awards People’s Edition by Maldives Association of Travel Agents and Tourators (MATATO).

Sendi who is also the Managing Director of Dive Oceanus has been among the active dive industry professionals who have worked hard in training the youth as dive masters and instructors. His contribution to keep the marine industry safe is remarkable while his experience and knowledge to keep the diving industry going ahead by awareness programmes on species and environment have benefited the tourism industry and the nation.

The first event of Maldives Travel Awards People’s Edition has been held on 13th July at Adaaran Select Hudhuranfushi in North Male’ Atoll.

Ten Individuals were honored with the title of “Person of the Year” at the special function. MATATO started the Nation’s first travel industry recognition brand in 2012 and succesfully deleivered Maldives Travel Award events in the country and a special edition in Dubai.

In 2017 MATATO has introduced 3 editions of Maldives Travel Awards, recognizing Guesthouses, People’s Edition and the Gala.

 

 

Join a 2017 PADI Advanced Training Academy

REGISTER NOW to take part in a 2017 PADI Advanced Training Academy

This exciting, informative and highly interactive one day program for PADI Divemasters (and above) continues to gather momentum as more and more PADI Pros take part. By registering for this action-packed program PADI Pros will gain new, refreshed and refined knowledge and skills, ultimately energizing them to drive their diving businesses forward.

Don’t take our word for it though, read what a 2016 Academy attendee thought of the program. 

Featuring both classroom and in-water components, the PADI Advanced Training Academy will improve PADI Pros’ individual expertise and encourage networking opportunities. Attendance also provides credit for Master Instructor and CDTC applications. See below for workshop information. *Topics and workshops are changed and updated at intervals to ensure the program remains current

Classroom Workshop

  • What’s new for 2017
  • Project AWARE 
  • Instructor Specialty or Safety Seminar 
  • Risk Management Workshop       

 

 

 

In-Water Workshop

  • Rescue Exercise #7 – technique, kit handling, airway, use of barrier 
  • Loose Cylinder Band
  • 5 Point Descent without contact with the bottom
  • CESA – why we teach CESA and how to improve our teaching methods of these skills

 

REGISTER NOW to take part in a 2017 PADI Advanced Training Academy!

Further programs will be scheduled throughout the year. If you have any questions please contact id.emea@padi.com 

 

PADI Continuing Education – Specialty Courses

Since you started diving, I´m sure you heard your Instructor saying, at least once a day, that it is important to continue your education. I´m sure you did – otherwise you would not have become a PADI Professional… But what is Continuing Education and why is it so important for yourself and the diving Industry in general? If you are familiar with the PADI system, you should know and understand that the continuing Education is the backbone of the PADI System.

 

 

Are you already a Specialty Instructor?

The Power of Continuing Education (CON-ED)

The power of the PADI system of diver education is its diversity in courses

  • From entry level all the way up to professional
  • All are standardized
  • Aim is to improve specific skills
  • Specialization improves the market value
  • Enough choices for everybody

It adds variety in teaching… Which means that you are not only stuck with the core course like the PADI Open Water Course, the PADI Advanced Open Water course or the PADI Rescue course. It connects in the same time to the interest of the student and improves the skills and therefore the safety of the divers.

Specialty courses can create different tracks to follow; For example it can add-on sales of diving equipment, or it will open a road to the PADI Master Scuba Diver certification.

It is essential that an Instructor in these days can offer various Specialty courses.

How many Specialty Certifications do you have?

What if I tell you that Specialties are the reason to become very successful in the diving industry? The more specialties you can teach and the more languages you can bring into a new position for a Dive Center – the more valuable you will become in the whole industry.

I can only highly recommend that you follow the Specialty Instructor Training! It will certainly build up your confidence and it will give you new insights. The more specialties you offer, the bigger your income can grow!

 

It shows to the Dive Center owner and to PADI that you understand the PADI philosophy – and together with the new Elite Instructor program – it will also be recognized by PADI.

How can you apply to become a PADI Specialty Instructor?

There are two ways to obtain the Specialty ratings:

  • The first is completing a PADI Specialty Instructor course with a PADI Course Director. This reduced the number of dives you must have – 10 versus 20 – showing experience in the specialty area.
  • If you already have the experience (min. 20 logged dives), you can apply directly to your PADI Regional Headquarters. You will find on the PADI Prosite the Specialty Instructor Application.

To summarize – If you offer a variety of courses – this will have a direct impact in your Dive Center.

Why?

Specialty certifications have a direct impact on equipment sales, because the courses are creating a demand for new equipment and it also triggers the lust for more adventure. At the end of the day you will have more satisfied customers and happier staff.

To push the PADI Continuing Education courses is the foundation for success! Because your Customers are always aiming for new experiences and challenges.

Check out the newest challenges for 2017

http://padiproseurope.com/padi-elite-instructor/

2017 – MSD My PADI Challenge