Colonies of Hope

Blog written by guest blogger and marine biologist Clare Baranowski

Preserving coral reefs is a growing concern in the Maldives

At Gili Lankanfushi, we are recovering our coral reefs through the Coral lines Project. By growing small fragments of coral on hanging ropes (lines) and then transplanting them to our house reef near One Palm Island, we hope to see regeneration and aim to kick start the health of our house reef.

Our Coral Lines Project started three years ago and currently holds around 7484 coral colonies. We are consistently adding small fragments of coral to the already growing population on 153 lines.

Josie monitoring our 153 coral lines

The vulnerable nature of coral populations mean that they undergo cycles of disturbance and recovery. Our house reef was affected by warmer waters created by the El Nino event in 2016 which bleached much of the corals. Yet against all odds, most fragments in our coral lines nursery survived.  They have also been faced with a Crown of Thorns (coral predators) outbreak this year and have still remained intact.

In some cases, the corals in our lines are no longer present on shallow reefs in the area.

Now, is the perfect time to begin stage two of our coral restoration project by moving coral from our nursery to our house reef.  Transplanting coral is a delicate procedure with a lot of trial and error. We began slowly by creating a test site with a small number of coral colonies to ensure we would not lose healthy coral unnecessarily.

Josie beginning the process

We found a site with conditions not too dissimilar to the nursery. The area had to be flat and solid, with no loose material and space for growth.  It also had to be an area that is easily accessible for monitoring, but nowhere in danger of tampering or accidental damage.  We chose a depth of 8 metres in the middle of house reef drop off where we regularly snorkel. Another major concern was the Crown of Thorns Starfish, so we placed the coral in an area visited regularly by Harvey Edwards, Ocean Paradise Dive Centre manager, who has been removing these starfish from the reef for months.

Clare cutting the coral from the line

The next step was to cut the colonies from the lines in the nursery, and transport them in mesh bags in the water. We decided to use three different Acropora species to begin with as they are fast growing and like a lot of light and a moderate current. Once at the site, we cleaned the area of algae and attached the coral to ensure protection from extreme water movement. We placed them an equal distance apart to allow quick growth and attached the coral using epoxy, which is a clay like cement. We were aware from previous studies that Miliput (epoxy clay) has been seen to kill the part of the coral it is attaching, so we placed small amounts of putty at the base of the coral.

Once a week, for a total of six weeks, we will measure growth and survivorship of the coral.  We hope to replicate the test at different depths and locations to find a suitable site to start a larger restoration project. However, we will hold off on most of the major transplantation until after the monsoon season.

Attaching the colonies using epoxy

Due to the fragility of coral species, our rehabilitation plans are very flexible, and subject to a long monitoring period.  We expect to adapt our approach and long term management to ensure we keep up with the changing environment of the reef. Previous restoration plans have been hindered by external threats, so we are so excited to finally begin this project. We will be producing scientific data along the way which we hope will contribute to current coral reef rehabilitation knowledge.

Although our transplants are working well so far, we will still have many question to answer in the future such as: are the corals on the house reef still reproducing? As these corals survived the last bleaching, will they be more genetically suited to future hostile conditions? The answers to these questions are all just a work in progress and we will have to keep on watching and learning as we replant and monitor these corals over the next few years. As our house reef sustained a lot of mortality and the coral cover is low, we hope that this new project will help to rejuvenate the reef and raise awareness.

PADI’s guest blogger Clare Baranowski introduces herself:

I am a marine zoologist from the UK who has worked throughout the tropics researching mega fauna and reef ecosystems in the Caribbean and Indian Ocean. I have experience monitoring and restoring coral and surveying manta, turtle and dolphin populations. I began my career as a science communicator before moving into research and management roles, this is why I incorporate outreach and education into every project I work on and I hope to continue this at Gili Lankanfushi.

MALDIVES DIVING HOLIDAYS

Life beneath the surface in the Maldives is an underwater Disneyland, perfect for dive enthusiasts. The Maldives is renowned as one of the very best diving locations in the world. There’s not only an abundance of reef life here but also spectacular coloured coral and crystal clear water.

Photo credit - Ruth Franklin

Photo credit – Nigel Wade

WHY CHOOSE THE MALDIVES FOR YOUR DIVING HOLIDAY?

The Maldives ticks all of the boxes when it comes to diving holidays. This tropical location boasts visibility levels of up to 40 meters, making it a great destination for advanced divers. However diving in the Maldives is not just for the experienced. The shallow lagoons and channels make it the perfect location to try diving for the very first time. Plus what better destination in the world is there to gain your scuba-diving certifications?

Photo credit - Ruth Franklin

Photo credit – Renee Sorenson

The Maldives is also home to protected UNESCO Biosphere Reserves. The presence of currents in this island nation means that open water channels are perfect for drift diving and it’s also possible to swim with gentle ocean giants like manta rays and whale sharks. Don’t forget the Maldives has year round water temperatures of 26 – 29 degrees Celsius!

THE BEST TIME OF YEAR FOR DIVING IN THE MALDIVES

Fortunately, the diving season in the Maldives is open all year round with the calmest conditions from December through to June. As the Maldives is located in the tropics, it is susceptible to both wet and dry seasons. June to November is the south-west monsoon season, bringing with it with overcast and wet conditions, especially in June and July. During these months expect slightly less visibility and different currents, although there is still plenty of marine life on offer, as well as sunny spells. Generally reef life is more varied and visibility is better on the western side of any atoll from May to November and on the eastern side from December to April. Reef sharks, hammerheads and whale sharks are found in the Maldives year round, along with manta rays and sea turtles, you just need to know where to head at the time of year you plan to dive!

Photo credit - Ruth Franklin

Photo credit – Renee Sorenson

DIVING OPTIONS

There are a number of diving options when it comes to Maldives. For example at Secret Paradise, value for money diving holidays and tours will be offered that you will remember for a lifetime. Enjoy an all-inclusive guesthouse stay and be transferred by boat to incredible nearby dive sites, the same sites that you would dive from a resort but at half the cost! Our diving holidays are an affordable alternative to a resort stay and also allow you the flexibility of island hopping or if your budget is larger, atoll hopping to benefit from the best dive locations during your time of travel.

Photo credit - Ruth Franklin

Photo credit – Renee Sorenson

Liveaboards are a popular dive holiday option, allowing you to scour the waters for the ultimate dive spot each day. These days most Liveaboards operate a year round schedule offering 7 night, 10 night and 14 night cruises not only in the central atolls but to the deep south and deep north offering opportunities to discover less dived sites and pristine coral.

SECRET PARADISE DIVING HOLIDAYS

 Secret Paradise, offers six diverse one island based diving packages, all in different atolls allowing you access to what are some of the best dive sites in the world. Our packages include Dharavandhoo, perfect if you want to encounter 100s of manta rays in Baa Atoll, Hulhumale if you need to stay close to the capital, Maafushi, South Male Atoll, Dhigurah home of the whale shark in Ari Atoll, Rasdhoo, the ideal location to spot a hammerhead and Gan in Laamu atoll.

Photo credit - Ruth Franklin

Photo credit – Boutique Beach

Our island hopping itineraries in Male Atoll and Ari Atoll allow you to discover a range of dive sites and marine life whilst at the same time experiencing Maldives local life, tradition and culture, with or without a private dive guide.

DIVE TEAMS

All partners of secret Paradise are PADI affiliated dive centers and are operated by both local and European dive professionals. A personal interest is taken in promoting scuba diving in the Maldives, through education and awareness about the underwater environment here. Their objective is to encourage underwater conservation and safe diving practices

Photo credit - Ruth Franklin

Photo credit – Nigel Wade

Dives are generally conducted from the beach within an island’s inner reef for beginners or from a local dive boat, a dhoni, for certified divers. Dive sites are chosen daily based on both the weather and current conditions as well as diver ability.

The teams will take you to the best dive spots and willingly introduce you to the characteristics of the underwater world of the Maldives. All offer boat dives, NITROX, night dives and a full range of PADI courses and will always ensure you get the best out of your dive. If you are learning to dive, you can do anything from completing a try dive or just the open water dive section of your PADI Open Water certification to completing the full PADI Open Water certification. Whatever you choose to do you can be assured of fun and safe diving with us and our partners.

Photo credit - Ruth Franklin

Photo credit – Nigel Wade

Secret Paradise Co-Founder, Ruth Franklin a diver herself with over 1500 dives in the Maldives is always happy to share her own diving experiences and is on hand for honest dive advice.

About Secret Paradise

Since 2012 Secret Paradise has been at the forefront of the Maldives local island tourism industry, promoting and supporting guesthouses, dive centres and activity operators based on locally inhabited islands throughout the Maldives archipelago. Offering group and private tours or independent travel packages, Secret Paradise holidays are designed to allow guests to engage with local people and experience the best from a paradise generally known as a luxury resort destination.

Responsible Tourism plays a very large part in what we do. We are mindful of ensuring we promote local tourism in line with Maldivian culture and beliefs and through education of both guests and locals we aim to protect the environment and limit where ever possible any negative impact to local life. We partner NGOs such as Save the Beach and marine charity organisations such as Maldives Whaleshark Research Program to provide opportunities for our guests to learn and support local conservation initiatives.

The benefit of travelling with us is that Secret Paradise guarantees you prompt and efficient personal service. We deliver high standards of service and professionalism and you can rely on Secret Paradise to provide expert local knowledge, clear communication and honest advice.

www.secretparadise.mv

Marketing, ideas to help with your Dive business.

We all know there is a cost involved in advertising to new and none divers, but this is should be considered a fundamental on going running cost. We here at PADI we are reaching out to both new and established divers on your behalf on multiple platforms (online, in print, events and shows, TV etc. etc.) and of course we try and bring those inspired customers through your Centre’s door. It is great to hear so many people to asking to get their PADI, no matter whether that is a DSD to DM or beyond.

I have been hearing great things about the ongoing Get your PADI in the UK promotion we have been running on Facebook and the number of clicks to the micro site (https://dive.padi.com/EMEA_UK/english/) speak for themselves. The success of “Get your PADI” campaign has led to a further 57 being developed and we are reaching out in 6 languages in 14 Countries, with multiple regions within each.

The above was just one campaign and not cheap to do, what I am looking to do is share some ideas that you can implement. So I have done a few ideas to hopefully spark some ideas for you.

Landing Pages

These are important to understand what they are, you need to be able to do them quickly and easily. The general idea is that you will point people to these pages from any form of online marketing. You could have it as a Competition, e-mailing, Facebook ad, and newsletter. There needs to be a reason why someone will either sign up or give you their details and it needs to be easy for them to do it. Think about screen size on catchy text. There is no point paying for a campaign if that data is going to get lost of someone gives up the will to complete the process of filling it in.

Events

A couple of examples. PADI recently was a completely none diving Event for above water sports, we got our foot in the door at the national watersports festival. PADI then teamed up with a local dive centre to help run DSD’s and we then both spread the message of diving to everyone attending. As this was a National event I was pointing people to their nearest dive centre for when they return home. Another recent and month long event has seen PADI teaming up with the Aqua Lung to help promote learning to dive in a Drysuit to those Centres customers who had taken up the offer. As you are hopefully aware you can easily “bolt on” the Drysuit course to both the Openwater and Advanced Openwater Diver Courses. Those PADI Centre’s who took part ran a promotion for learning to dive or taking their Drysuit Course as a “Fusion” distinctive Speciality. It was great fun and meant I was at different sites over the various weekends. I am looking to do more of the same. 

But, what about taking part in a local event to yourself? Have you thought about summer fairs, corporate events, market or a creative car boot stall? It shouldn’t have to cost lots but it should look professional. Reaching out to none divers it is important to look like they will be safe in your hands. PADI has a budget to help with none dive show events and as a 5* Centre you can apply for a marketing support pack (packs are limited to a specified budget but you should get in touch with your Regional Manager regardless).

What about running a regular Project AWARE event and adopting a dive site?  https://www.projectaware.org/

Funding

You should look at ways and means to apply for funding. Funding can unlock the means to really do something special to help those that may not normally get to take part in our beautiful sport. I have been keen to follow what Herts Dive Club has been doing since they were awarded Lottery Funding

http://www.hertsdiveclub.co.uk/i-can-dive-a-lottery-funded-initiative/.

It really does pay to give back as there is a huge about of positive messaging that comes out of doing something that makes a difference.

Corporate

Have you reached out to your big local businesses? It is worth knowing that most companies will have a staff benefits scheme. If you are not on that list then why not. Let your regional manager know if you would like some help getting your foot in the door.

Youth Market

Don’t forget there is a huge promotion that PADI is doing with regards to helping your centre with the youth market. If you are not yet on the PADI approved youth training scheme please get in touch with the office.

If you would like more help with Marketing why not sign up for the PADI Business Academy?

Kuredu, Sea Turtles Heaven

Since 4th November 2016, 74 sea turtles have been registered around Kuredu (Kuredu House Reef/Laoon, Kuredu Express, Kuredu Caves and Kuredu Coral Garden). 58 of those individuals are Green sea turtles (Chelonia mydas).

The reef around Kuredu houses almost one third of all registered Green sea turtles in the Maldives. Incredible! The island is an important feeding and nesting ground for Green sea turtles.

The Stars:

Audrey (GR459) is a regular in Kuredu Lagoon and often observed enjoying her sea grass meals. This Green turtle is easily identified by its missing left rear flipper. Despite being handicapped, Audrey is in good shape (and has a big appetite)!

Pia (456) is a juvenile Green sea turtle with a shell length of about 40cm. With 20 registered sightings, Pia is the most sighted individual at Kuredu Caves!

Bjoern (GR38) is one of the first identified sea turtles in the Maldives. Also, he is the only male at Kuredu Caves! His impressive size of 70cm in shell length and the long tail gives him away as a male. The length of a sea turtle’s tail tells the sex.

Every sea turtle has a unique scale pattern on the left and right side of its head. This pattern allows for individual identification and population assessments. As part of the “Hurawalhi sea turtle ID project”, every sea turtle sighting is registered. Supporting the project will be rewarded! If you submit right and left side pictures of a newly identified sea turtle, you can name it! Become a sea turtle’s namesake for a kind donation of $50 to the Olive Ridley Project. You will receive a naming certificate and updates whenever your sea turtle gets relighted.

FUN FACT: Green Sea Turtles can hold their breath for over 4 hours.

 

Prodivers is one of the leading dive and watersport operators in the Maldives with currently five 5* PADI dive centres. If you are fancy visiting them please check out their website www.prodivers.com

Premium Listing on the PADI Dive Shop Locator

Did you know that padi.com receives more than 1.75 million monthly page views and nearly 422,000 unique monthly visitors? Not to mention, the PADI Dive Shop Locator is accessed over 26,500 times a month. That’s a lot of divers! PADI is now offering the PADI Premium Listing, a powerful tool you can use to take advantage of this online traffic and promote your dive center or resort within the Dive Shop Locator. Read below to find out all the ways the PADI Premium Listing can benefit you.

PREMIUM DIVE SHOP LOCATOR LISTING INCLUDES:

  • Name, address, phone number and an interactive map to easily locate you.
  • Image displays directly on the main listing to make your facility stand out!
  • Expanded business content to further advertise your operation.
  • Information organized under easy-to-navigate tabs.
  • Information displayed on the PADI Mobile app.

Expanded Information with the PADI Premium Listing

PremiumListingPremium Listing – Expanded Information Card

InformationCardPADI Sponsored Side Bar Ads

BarAds

Upgrade now to the premium listing for only US $160 per year.

If you have questions, please contact Annette Ridout.

“Person of the Year”

“Person of the Year” of the Republic of Maldives

Maldives First PADI Course Director Mr.Hussain Rasheed Sendi was named “Person of the Year”  at Maldives Travel Awards People’s Edition by Maldives Association of Travel Agents and Tourators (MATATO).

Sendi who is also the Managing Director of Dive Oceanus has been among the active dive industry professionals who have worked hard in training the youth as dive masters and instructors. His contribution to keep the marine industry safe is remarkable while his experience and knowledge to keep the diving industry going ahead by awareness programmes on species and environment have benefited the tourism industry and the nation.

The first event of Maldives Travel Awards People’s Edition has been held on 13th July at Adaaran Select Hudhuranfushi in North Male’ Atoll.

Ten Individuals were honored with the title of “Person of the Year” at the special function. MATATO started the Nation’s first travel industry recognition brand in 2012 and succesfully deleivered Maldives Travel Award events in the country and a special edition in Dubai.

In 2017 MATATO has introduced 3 editions of Maldives Travel Awards, recognizing Guesthouses, People’s Edition and the Gala.

 

 

Kuredu Express – One dive site, endless experiences

A favourite dive site of many guests, Kuredu Express is full of surprises – the varied topography coupled with the ever-changing current conditions mean it’s never the same dive twice. This well-known site is dived by Prodivers Kuredu 3-4 times a week, and during the last 10 years we’ve dived it a whopping 2337 times!

What makes Kuredu Express so alluring?

Currents

The ‘Express’ part of the site’s name comes from the currents that flow here – sometimes fast and furious, sometimes mild and mellow but often quickly changing. The outreef current and channel currents each play their part in how the site is dived, adding to the variety of diving on offer here. Due to the rapid changes in currents, divers can encounter a vast variety of marine life which makes diving on Kuredu Express a special and unique experience. With the right conditions this site can be accessible to most qualified divers.

Topography

It’s a dramatic site with three distinct areas – the sandy channel, the corner with large terraces and the huge overhangs or bays at the start of the outreef.

Sharks!

Famous as having one of the largest shark populations in the Lhaviyani Atoll, with the right conditions the shark action here can be mind blowing, but there’s more to the life on Kuredu Express than just sharks… there’s an enormous quantity of schooling fish, eagle rays, sting rays, napoleon, tuna and, on rare occasions, even hammerhead sharks. Turtles, moray eels, and even leaf fish have been found here too. If it’s the sharks that interest you, learn about them prior to a dive with them during our Maldivian Shark and Ray Diver course, a PADI Distinctive Specialty.

Great photographic opportunities

With a small current divers can take their time exploring the overhangs and getting great shots with blue water background and, when the current is pumping, simply hang on and enjoy the show unfold at the corner as the pelagic photobomb your every shot!

Location

Just 5 minutes from Kuredu jetty – it doesn’t get much more convenient than this.

On 12th April 2017, Laurie Miller, 40 time repeater guest on Kuredu, dived Kuredu Express for the 150th time. He is a passionate diver and his knowledge of marine life is impressive. We asked Laurie to share his views about our beloved Kuredu Express:

What is it about Kuredu Express that fascinates you?

“It’s like doing 3 dives in one. First you have the deep channel with nice overhangs where strong currents present the opportunity to see some of the bigger fish, then you have the outreef where we usually see the big Napoleons and lastly the bays where the fish life is booming.”

What are your most memorable moments on Kuredu Express?

“When the sharks are swimming between the divers. First time I’ve ever seen a Blacktip reef shark was on Express. One of the few places where you will find the Palette Surgeonfish, a.k.a. Blue Tang, a.k.a. Dory. I’ve seen the peacock flounder there as well.”

How would you sum up Kuredu Express?

“It’s a different experience with new challenges every time you do it because of the different currents.”

We left Laurie to enjoy the rest of his 40th stay on Kuredu, in fact he’s still here, enjoying diving free of charge as a special perk for visiting 40 times. Check out our generous Repeater Discount Program and you could follow in Laurie’s footsteps

Open Positions at PADI EMEA

If you’d like the opportunity to work for the world’s largest and most highly respected diver training organisation, this is the page where you will find job vacancies at the PADI EMEA Regional Headquarter.  Please take a look at open positions, download the job description, and if you would like to apply for a particular job role, please send your CV and a cover letter to our Human Resources Department.

Current Job Vacancies:

Marketing Consultant – New Diver Acquisition, is responsible for the execution of EMEA and WW new diver acquisition campaigns. They must be able to take the lead on campaign planning, execution and results evaluation.  Skill set includes online and hard copy advertising across all platforms as well as face to face and online presentations within B2C marketplaces.

Marketing Consultant – PADI Professionals, is responsible for the execution of EMEA and WW PADI Professional growth and retention campaigns. They must be able to take the lead on campaign planning, execution and results evaluation.  Skill set includes online and hard copy advertising across all platforms as well as face to face and online presentations within B2B marketplaces.

Quality Management Consultant, will be the primary contact for quality management issues for PADI members, ensuring that PADI Members understand the importance of using PADI’s educational system and are aware of their responsibility to adhere to PADI standards.

To apply, please send your CV to: recruitment.emea@padi.com

 

PADI Store Wrapping

In my previous blogs I was talking about the importance to find a difference to your dive center colleagues, next door. As you know, PADI is offering to design your Shop windows, your walls in the Dive Center or your dive center cars. This is called PADI Store wrapping.

 

 

 

When you are interested in a Store or Wall Wrapping, you need to do the following:

  1. Contact your PADI Regional Manager
  2. Fill in the Application, which your PADI Regional Manager will provide to you. The PADI Marketing Department needs the following information from you:
  • How many Windows or Wall Wrapping – indicate the number
  • Decide what % of your store window should be covered
  • half window bottom
  • half window top
  • full window
  • Other

Measurements – provide the exact measurement of your windows or walls in width x height

Please supply any high resolution (300dpi) photographs or graphics that you want us to use and any logo’s you want to be included – also in high resolution

 

Theme – Which topic do you like to have in your wrapping?

  • Kids diving
  • Go Dive
  • Keep Diving
  • Go PRO
  • TecRec
  • Specialties
  • PADI Con-Ed Flowchart
  • Other

Imagery – please provide PADI with the kind of pictures you would like to add to the wrapping:

  • Warm Water
  • Cold Water
  • Pool

 

 

Text – Please provide this in both English and all other languages that you require the final artwork in:

ExampleGet your PADI at XZY Dive Center

 

  1. Send the Application, together with all the Photos and Logo attached – together with a Pictures from the location where you wish to have the wrapping – back to your PADI Regional Manager

 

 

When you are interested in a Car Wrapping, you need to do the following:

  1. Contact your PADI Regional Manager
  2. Fill in the Application, which your PADI Regional Manager will provide to you. The PADI Marketing Department needs the following information from you:

Provide the Marketing Department with the exact type of your car. The designer needs to get the Blue Print from your vehicle.

Please supply any high resolution (300dpi) photographs or graphics that you want us to use and any logo’s you want to be included – also in high resolution.

Theme – Which topic do you like to have in your wrapping?

  • Kids diving
  • Go Dive
  • Keep Diving
  • Go PRO
  • TecRec
  • Specialties
  • PADI Con-Ed Flowchart
  • Other

Imagery – please provide PADI with the kind of pictures you would like to add to the wrapping:

  • Warm Water
  • Cold Water
  • Pool

 

  1. Send the Application, together with all the Photos and Logo attached – together with a Pictures from the location where you wish to have the wrapping – back to your PADI Regional Manager

 

Important information

  • Measurement of windows, doors, walls etc. must be exact.

 

  • Please note that there is a minimum turnaround time of 45 days for a store wrap designs.

 

  • All photographs and graphics that are submitted must be in the correct resolution/format, otherwise they may not be included in the design.

 

  • The Dive Centre confirms that it has the right to publish the provided photographs and/or graphics and that it possesses the applicable Copyrights. The Dive Center confirms that PADI can use these photos. PADI shall have no responsibility for photographs or graphics that are not supplied from the PADI database.

 

  • Please note: No artwork creation will begin until all required information has been received.

Family Travel is Good Business

Provide the experience and your business will thrive.

According to a survey conducted by the prestigious McKinsey Global Institute research firm, more than 70 percent of PADI® Divers are married and nearly half have kids. That’s a serious number of families, and speaking as a family man I can assure you there is nothing these families like more than to have fun with their kids. Ask almost any family diver and you’ll find that one thing they really love to do with their kids is travel and (again from the McKinsey survey), with a median income of $100,000 to $150,000 US, PADI Divers have the resources to make it happen.

The length to which some of these dive families will go is extraordinary. Take PADI Diver Rainer Jenss and his family as an example. When his sons were eight and 11, he and his wife sold their house, put their careers on hold, took the kids out of school and went on a world tour visiting 29 countries. On their return, Jenss was asked to speak about the family’s experience at a travel expo, where PADI Master Scuba Diver Trainer Margo Peyton pointed out that kids as young as 10 could become certified divers.

You could almost hear the screech of brakes as Jenss stopped in his tracks, grabbed his wife and kids and hopped on a plane to Palau. I could go on, but why not take a few minutes and see for yourself? Here’s an excellent motivational video about the Jenss’s story.

While you’re at it, it would be a mistake not to take a look at the story of aforementioned PADI Ambassadiver Margo Peyton. Peyton is the founder and president of Kids Sea Camp and, as you’ll agree after you’ve had a chance to watch the video, saying she’s passionate about kids, diving and travel is putting it mildly. “I feel like diving and travel is a natural educational process for children,” she says. “Traveling around the world and scuba diving with my kids, being able to show them other cultures, other destinations, marine life and oceans, has given them independence, made them worldly and confident.” Through Kids Sea Camp and Family Dive Adventures, Peyton provides places where families can go and dive together, “Giving them a week that they’ll remember forever.”

That’s really what it’s all about: the experience. Fortunately, this is one area in which PADI Dive Centers and Resorts are perfectly positioned. Statistics and stories like these make it clear that if your dive business isn’t catering to traveling families, it’s missing out on a major chunk of potential business.