PADI Store Wrapping

In my previous blogs I was talking about the importance to find a difference to your dive center colleagues, next door. As you know, PADI is offering to design your Shop windows, your walls in the Dive Center or your dive center cars. This is called PADI Store wrapping.

 

 

 

When you are interested in a Store or Wall Wrapping, you need to do the following:

  1. Contact your PADI Regional Manager
  2. Fill in the Application, which your PADI Regional Manager will provide to you. The PADI Marketing Department needs the following information from you:
  • How many Windows or Wall Wrapping – indicate the number
  • Decide what % of your store window should be covered
  • half window bottom
  • half window top
  • full window
  • Other

Measurements – provide the exact measurement of your windows or walls in width x height

Please supply any high resolution (300dpi) photographs or graphics that you want us to use and any logo’s you want to be included – also in high resolution

 

Theme – Which topic do you like to have in your wrapping?

  • Kids diving
  • Go Dive
  • Keep Diving
  • Go PRO
  • TecRec
  • Specialties
  • PADI Con-Ed Flowchart
  • Other

Imagery – please provide PADI with the kind of pictures you would like to add to the wrapping:

  • Warm Water
  • Cold Water
  • Pool

 

 

Text – Please provide this in both English and all other languages that you require the final artwork in:

ExampleGet your PADI at XZY Dive Center

 

  1. Send the Application, together with all the Photos and Logo attached – together with a Pictures from the location where you wish to have the wrapping – back to your PADI Regional Manager

 

 

When you are interested in a Car Wrapping, you need to do the following:

  1. Contact your PADI Regional Manager
  2. Fill in the Application, which your PADI Regional Manager will provide to you. The PADI Marketing Department needs the following information from you:

Provide the Marketing Department with the exact type of your car. The designer needs to get the Blue Print from your vehicle.

Please supply any high resolution (300dpi) photographs or graphics that you want us to use and any logo’s you want to be included – also in high resolution.

Theme – Which topic do you like to have in your wrapping?

  • Kids diving
  • Go Dive
  • Keep Diving
  • Go PRO
  • TecRec
  • Specialties
  • PADI Con-Ed Flowchart
  • Other

Imagery – please provide PADI with the kind of pictures you would like to add to the wrapping:

  • Warm Water
  • Cold Water
  • Pool

 

  1. Send the Application, together with all the Photos and Logo attached – together with a Pictures from the location where you wish to have the wrapping – back to your PADI Regional Manager

 

Important information

  • Measurement of windows, doors, walls etc. must be exact.

 

  • Please note that there is a minimum turnaround time of 45 days for a store wrap designs.

 

  • All photographs and graphics that are submitted must be in the correct resolution/format, otherwise they may not be included in the design.

 

  • The Dive Centre confirms that it has the right to publish the provided photographs and/or graphics and that it possesses the applicable Copyrights. The Dive Center confirms that PADI can use these photos. PADI shall have no responsibility for photographs or graphics that are not supplied from the PADI database.

 

  • Please note: No artwork creation will begin until all required information has been received.

Family Travel is Good Business

Provide the experience and your business will thrive.

According to a survey conducted by the prestigious McKinsey Global Institute research firm, more than 70 percent of PADI® Divers are married and nearly half have kids. That’s a serious number of families, and speaking as a family man I can assure you there is nothing these families like more than to have fun with their kids. Ask almost any family diver and you’ll find that one thing they really love to do with their kids is travel and (again from the McKinsey survey), with a median income of $100,000 to $150,000 US, PADI Divers have the resources to make it happen.

The length to which some of these dive families will go is extraordinary. Take PADI Diver Rainer Jenss and his family as an example. When his sons were eight and 11, he and his wife sold their house, put their careers on hold, took the kids out of school and went on a world tour visiting 29 countries. On their return, Jenss was asked to speak about the family’s experience at a travel expo, where PADI Master Scuba Diver Trainer Margo Peyton pointed out that kids as young as 10 could become certified divers.

You could almost hear the screech of brakes as Jenss stopped in his tracks, grabbed his wife and kids and hopped on a plane to Palau. I could go on, but why not take a few minutes and see for yourself? Here’s an excellent motivational video about the Jenss’s story.

While you’re at it, it would be a mistake not to take a look at the story of aforementioned PADI Ambassadiver Margo Peyton. Peyton is the founder and president of Kids Sea Camp and, as you’ll agree after you’ve had a chance to watch the video, saying she’s passionate about kids, diving and travel is putting it mildly. “I feel like diving and travel is a natural educational process for children,” she says. “Traveling around the world and scuba diving with my kids, being able to show them other cultures, other destinations, marine life and oceans, has given them independence, made them worldly and confident.” Through Kids Sea Camp and Family Dive Adventures, Peyton provides places where families can go and dive together, “Giving them a week that they’ll remember forever.”

That’s really what it’s all about: the experience. Fortunately, this is one area in which PADI Dive Centers and Resorts are perfectly positioned. Statistics and stories like these make it clear that if your dive business isn’t catering to traveling families, it’s missing out on a major chunk of potential business.

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Sharks, Rays and Turtles – Your PADI Speciality with Prodivers Kuredu

Photo by Stefanie Wagner

Photo by Ray van Eeden

You got to love sharks, rays and turtles! In fact, at Kuredu Prodivers we love our residents so much that we’ve compiled everything we know about them and created two specialty courses that you should put on your must-do list: Maldivian Shark & Ray Distinctive Specialty Course, and Sea Turtle Diver Course. These two courses provide the best way for you to learn more about these incredible animals – and of course see them in their natural environment, at reefs around Kuredu.

Photo by Stefanie Wagner

Photo by Stefanie Wagner

During the Maldivian Shark and Ray course you will find out more about the incredible sensory system that sharks and rays possess, learn how to identify the different species, determine their gender and understand the mating behaviour, as well as the need for us to preserve and protect the current populations of sharks and rays. The narrow channels, where the currents flow in and out of the atoll and the deep out reefs around Kuredu are the ideal habitat to get encounters with sharks and rays.

Photo by Marek Machinia

Photo by Marek Machinia

For those of you prefer the sleepy headed sea turtles, the Sea Turtle Course will surely be of interest to you, especially since Kuredu is home to the largest known population of Green Sea Turtles in the Maldives. With over 63 identified individuals resident around the island, this makes it the perfect place to enrol in the course. It offers the chance to learn more about how turtles have adapted and evolved through their fight for survival, and you will also learn how to identify the different species and to distinguish whether they are male and female, and how they reproduce. Are you familiar with the famous Kuredu Caves, a.k.a. Turtle Airport? The course is also available to snorkelers.

Photo by Stefanie Wagner

Photo by Stefanie Wagner

The PADI Maldivian Shark & Ray Distinctive Specialty Course was developed by Prodivers to help increase the awareness about these magnificent creatures. Get in touch with us to find out more about diver qualification requirements for the courses.

Visit www.prodivers.com or drop us an email via info@prodivers.com

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My PADI Club™ Complete Pro Benefits

The assignment was simple: “Go into detail on My PADI Club Pro benefits.” I diligently reviewed everything I could get my hands on and combed each piece of information for member benefits. It didn’t take long – there are so many obvious benefits and real possibilities that the difficulty is knowing where to start.

In case you haven’t surfaced in a while, here’s a quick overview of the all-new My PADI Club: Accessible from any device, My PADI Club is a digital platform that makes it easier for consumers to start diving and for divers to keep exploring and sharing their passion for diving. Divers connect with other like-minded divers, share dive experiences, track dives, find the information they need to continue diving and save money on dive gear and training with PADI Members. It gives divers the online tools, community support, expert advice, information and savings they need to become lifelong divers and aquatic world ambassadors.

In a nutshell, My PADI Club is an opportunity for the dive industry to work together to attract more people to the sport and turn them into lifelong diving ambassadors. It specifically addresses barriers to new diver enrollment and key reasons why divers become inactive. Here are five major benefits for dive pros of all stripes:

Pro Benefit 1: Grow Your Business

My PADI Club is your solution to attracting and retaining more divers. It encourages consumers to go diving and continue their dive education with you. My PADI Club increases your sales by offering customers discounts on equipment purchases and PADI courses as powerful incentives to buy equipment and training. The My PADI Club gear discounts are supported by top dive industry manufacturers including Aqua Lung, Cressi, Fourth Element, Hollis, Lavacore, Oceanic, Sherwood Scuba, SCUBAPRO/UWATEC, SUUNTO, and TUSA.

My PADI Club members enjoy exclusive discounts, equal to the cost of membership, on training such as PADI eLearning® for divers on the continuing education ladder, or PADI ReActivate® for those who need a helping hand to get back into the active dive community and/or want to keep their skills up to date.

Pro Benefit 2: Earn More Money

My PADI Club offers a new revenue stream to all PADI Dive Center, Resort and Professional members: You earn a commission for every diver you enroll. PADI Pros receive $5 US, PADI Dive Centers and Resorts receive $15 US, and PADI Five Star Dive Centers and Resorts receive $20 US. (These are US Dollar-based figures; international translations will follow.)

Pro Benefit 3: Strengthen Customer Relationships

My PADI Club connects Members directly with divers and students. The Buddy Finder and Dive Logbook can deepen customers’ connections to your dive shop if you encourage them to use these tools. Personalized Go Dive! Alerts allow you to select favorite dive sites and preferred conditions to make sure you never miss an opportunity to share a potentially great dive with customers again. Watch your customers’ journeys and stay connected to them along the way.

Pro Benefit 4: Gain Total Access

My PADI Club offers all these tools and features for free. That’s right, no need to pay for a subscription. As a PADI Professional Member, you get all the benefits simply by registering your information. Become a cornerstone of the largest community of divers in the world. Join the conversation, share your adventures and find new dive buddies.

Pro Benefit 5: Enjoy Free Advertising and Promotion

My PADI Club is a platform to promote events, find new customers and drive more business through your door. It’s essentially free access to millions of divers around the world. There’s free promotional space available; you can customize your profile image, make use of course contact forms and banner ads, and the Dive Site Locator  is seamlessly incorporated. There’s more coming, such as custom reports based on platform data that will help dive shops target and communicate with those divers particularly interested in specific offers.

The biggest benefit of all is that My PADI Club is born of experience gained from more than 50 years in the dive industry. It’s backed by research conducted by one of the world’s most respected independent research firms, and shaped by the voices of the customers to deliver exactly what divers are asking for. My PADI Club is a unique, best-in-class opportunity offering all PADI Members the essential tools every diving authority needs. It simply helps PADI Dive Centers, Resorts and Pros drive more repeat business, earn more money and build stronger relationships with customers.

 

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PADI Pioneers: Generating Ocean Warriors in the Maldives

In a quiet corner of a luxury resort in the Maldives you’ll find an PADI Five Star IDC centre quite unlike any other.

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Teaching Maldivians to scuba dive might seem to some like selling coals to Newcastle. Wherever you stand in the Maldives, you’re always barely a stone’s throw from the ocean, and many Maldivians can swim before they can walk. Diving is in the country’s DNA.

It could come as a surprise to some then, that until the mid-2000s, there were only a handful of places offering PADI Instructor Development Courses in the country, with many aspiring instructors actually having to travel to Thailand to complete their certifications.

Founding an Institution

Luckily, this didn’t go unnoticed by Hussain ‘Sendi’ Rasheed, the Maldives’ first and only PADI Course Director and in 2006, he decided to do something about it. Working at the time as the operations manager of Holiday Island Resort & Spa, part of the Villa conglomerate, Sendi approached the company chairman – the Hon. Qasim Ibrahim – and shared his concerns about the lack of educational opportunities for local dive and water sport professionals.

Picture1

 

The conversation would not only change his own life, but would ultimately change the face of diving education in the Maldives. Convinced by the lack of Maldivian educational facilities for divers, Mr Ibrahim asked Sendi to oversee the development of an institution that would change all that. Like Sendi, he wanted to provide a space for Maldivians to become qualified leaders in the diving field. And with that, The Villa Institute of Water Sports and Hospitality was born the same year.

A Place in the Sun

Purpose-built in a quiet corner of Sun Island Resort & Spa (another Villa Hotel), the institute quickly became a hub for young dive and water sports enthusiasts hoping to make a career in the industry. With spacious student and teacher accommodation and modern classrooms overlooking a lagoon that welcomes whale sharks and manta rays to its outer reef, the establishment is enough to make any Course Director drool.

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But what makes the institute really special is what it aims to achieve. Its objective? To equip a new generation of certified PADI Dive Masters and Instructors with the skills needed to become not only leaders in the field of recreational diving tourism but also trailblazers in ecological advocacy.

Expansion and Diversification

Lofty goals to say the least, but within a few short years it has managed to do just that. After a restructuring to become the founding faculty of Villa College, (now the Maldives’ leading private education provider offering courses in everything from marketing to law) and an expansion to include facilities in the capital, the reigns were handed over to Dr. Sham’aa ‘Anna’ Hameed. Under her leadership and the close involvement of Sendi, the institute is well on track to realise its vision.

Picture2

Not only does the faculty run multiple PADI Instructor Development Courses throughout the year, it now offers Certificate Three, foundation and even degree courses in marine studies that offer PADI electives as course credit.

Ocean Warriors

These courses provide students with the tools to become innovators in the field of marine studies. As a result, graduating students go on to enter the Maldivian workforce in a number of roles: as dive and water sports instructors of course, but also as researchers, marine biologists, wildlife rangers, even government environmental officials and legislators.

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What started as an initiative of affirmative action to provide quality education and training for locals has now developed into an educational model that is forward thinking on an international level. As such, they are arming a legion of self-titled ‘Ocean Warriors’ with the skills to be the next generation of environmental guardians and leaders in the Maldivian diving industry.

 

About the author: Adele Verdier-Ali is a freelance travel writer and content marketer who has been living in the Maldives for over six years. She’s a certified PADI rescue diver and when she’s not underwater, she writes about Maldivian culture and tourism. You can read more of her thoughts over on www.littlebirdjournal.com

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An Exclusive Offer for PADI Pros

Seiko OfferDon’t miss this limited-time, discounted, PADI branded Seiko Diver’s Watch

Since the launch of its first diver’s watch in 1965, Seiko has brought a stream of innovative new technologies and designs that have aided divers across the globe.

Seiko’s dedication to perfection in creating well designed and functional divers’ watches has earned it a reputation of trust in the diving community, and partnering PADI is one of their proudest achievements yet.

As a way to give back to this wonderfully supportive community Seiko would like to offer all PADI Professional members a 20% discount on Seiko divers’ watches at selected Ernest Jones stores.

PADI Watches

To find your local selected Ernest Jones store you can use the store locator on the Seiko website: http://seiko.co.uk/where-to-buy/buy/find-your-nearest-store

Simply drop in, view the collection and present your PADI Membership Card to receive 20% off the recommended retail price. The offer will be valid in store from the 1st to 31st March, while stocks last, but is not available for online purchase or in conjunction with any other promotional offer.

Seiko and PADI share a passion for ensuring diver safety and enjoyment. That passion also extends to the protection of the marine environment, along with Project AWARE™ across 186 countries.

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Big Business for Prodivers Maldives

Divers who signed up to join the Noon Atoll full-day trip with Kuredu Prodivers hoped to see some ‘big-stuff action’ with the locally renowned shark spot, Orimas Thila, high on their agenda. They got rather more than they bargained for…Blue Whale

On their way back, whilst on their dhoni, crossing the channel between the Noon and Lhaviyani Atolls, something big was spotted in the water – or rather something massive!

Blue Whale

In fact, they witnessed the largest creature ever to have lived on Earth – a Blue Whale! Great excitement ensued and estimates of size range from ‘huge’, 12 metres and 18 metres. Blue whales can grow to over 33 metres in length and have a heart weighing as much as a car. Their huge mouth can fit 100 people inside but, fear not, we are not on their menu; Blue Whales are filter feeders and eat krill – shrimp-like invertebrates.

Blue Whales have been around on Earth for about 54 million years and were once prolific, but in the first half of the 20th century they were almost hunted to extinction. There are now an estimated total of 10.000 – 25,000 individuals left on the planet and the International Union for Conservation of Nature (IUCN) Red List rates them as ‘endangered’. While whaling is no longer a threat, increased shipping leading to more collisions, oil spills and climate change all threaten the existence of the majestic Blue Whales. Blue Whale

 The ocean is full of surprises and, as well as the usual exciting encounters of sharks and manta rays, as you can see, every now and then something a little more unusual and unexpected turns up.

prodivers logo

 

PADI Pros Facebook Pages New Global Structure

The PADI Pros Facebook Pages are important platforms for PADI to communicate important news, updates and tips relating to PADI and the industry specific to your region.

These Facebook Pages will soon be merging into a new global page structure.

What does this mean for me?

You will most likely not notice any difference; however, you will be defaulted to the regional page based on the country where you live. You will have the option to switch regional pages by selecting a different country.

How do I switch regional pages?

  • Hover over ‘More’ below the Page’s cover photo.
  • Select Switch Region.
  • Select the country you want as your default for the Page.
  • Click Save Preference.

Example from facebook.com/PADIProsNorthAmericaCaribbean

PADI Pros 1PADI Pros 2

What will the global page structure look like?

There will be a new global PADI Pros Facebook page and then the same regional pages that you have already been following.

padi pros

What PADI Pros Facebook pages are currently available?

PADI Pros

PADI Pros Africa

PADI Pros East Asia

PADI Pros Europe

PADI Pros Japan

PADI Pros Latin America

PADI Pros Middle East

PADI Pros North America & Caribbean

PADI Pros Oceania

PADI Pros South East Asia

PADI Pros South Korea

We strongly encourage you to visit and ‘Like’ the PADI Pros Facebook Page relative to your region.

If you have any questions about this transition, please contact PADI’s social media team at socialmedia@padi.com.

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Marketing Support from PADI in 2017

marketing-supportThe New Year is over a month old and I hope that the majority of you paid your PADI Membership fess already. But what do you get from PADI when you renew your PADI Membership? What kind of marketing support can you expect from PADI in 2017?

This is a very good question and you will find further down the answers to this question.

Please remember that you will not have access to your PADI Prosite anymore when you did not renew your PADI Membership until the 31st of January 2017!

How can PADI support you in terms of marketing?

The following 8 points should show you how PADI can support your Business in terms of marketing and that you can focus on the most important things of your Business – YOUR CUSTOMER!

 

alpha-divers-2Dedicated Store Visits or Online Consultations

Your Regional Manager can organise a visit from our eMarketing Specialist in your Dive Centre. Our eMarketing Specialist will check your Website and Social Media activities from head to toe – during a 2 – 3 hours visit. Our Specialist will show you exactly how you can improve your Website and how to improve your Social Media activities.

If it´s not possible for the eMaketing Specialist to visit your Dive Centre – we can always organise an Online Consultation.

 

13735723_1056550734419555_678261624877133597_oStore Wraps > Design

PADI has an amazingly professional Designs Department who can “pimp“ your Dive Centre outside or inside. We are even able to organise a Car Wrapping.

 

Poster and Brochure Support > Design

Like the Store Wrapping – We can support you by design customized Posters and Brochures for your needs.

 

Adverbs on Social Media

In the past few years, PADI launched very successfully the Adverb support for PADI Members on Social Media. PADI is sponsoring adverbs for your Dive Centre for example on Facebook or Google.

 

Website Reviews

If you wish – we can organize a Web Review for you. PADI is working very closely with an external company together who will check your Website. You will get a detailed report from PADI with all the changes you need to make to improve the traffic to your Website and that the Website is working better for you.

 

fb-header-aarau-dive-factory-2017_signatureSocial Media Support & Artwork Assistance > Cover Photos etc.

Our Designs Department can create cover Photos for your Facebook campaigns or to advertise your events.

 

email-templateEmail Template Design & assistance > with or without EVE

Our daily business is writing emails and read emails… PADI can show you how easy it is to work in the future with an EPS like Mailchimp for example. We can also, if you wish, design special Templates for your needs.

 

 

 

canary-campaignCampaign Support

Our Marketing team is worldwide 24/7 active. We never sleep and we always create new campaigns and content for our social media channels, for our blogs and for our Website. The goal is always the same – we want to bring your customer back in your Dive Centre and we are looking for the customer their where they are looking for you… We are leading your future customer in your direction.

Below you will find a link for a campaign to advertise the Canary Islands:

 

Important

Please don’t be afraid to ask. We might not always be able to assist immediate, or have the resource to complete the request at that time, but we will be endeavouring to help where we can.

Please contact your PADI Regional Manager if you wish more information about the Marketing support we provide during 2017.

New My PADI Club™ Offers More for PADI Members

My PADI Club is a brand new portal to the underwater world and a vibrant home for the dive community. It delivers the information potential divers need to start their adventure and certified divers want to continue diving. My PADI Club offers tools, expert advice and a community of like-minded divers to make it easier for people to explore, learn, and share their passion for diving.

mypadiclubpassport

A digital platform accessible from any device, My PADI Club lets divers of all levels log unlimited dives and use eCards to verify certification. It offers dive advice with an Ask an Expert feature and personalized Go Dive! Alerts let divers know when conditions at favorite dive sites are just right. It helps divers connect, find new buddies, and become part of the largest dive community in the world. They can plan their next underwater exploration with ratings and reviews of dive sites and dive shops from experts and fellow divers.

My PADI Club also offers discounts on PADI eLearning® for divers working towards their next certification. If divers need a refresher, they can save on PADI ReActivate™ to keep their skills up-to-date. Divers also get exclusive discounts on the best diving brands.

For PADI Members, My PADI Club attracts and retains more divers while increasing sales. It encourages people to go diving, continue their dive education and save on equipment purchases – with them. It offers a new revenue-generating stream to all PADI Dive Center, Resort and individual members:

Instructors and dive shops will earn a commission for every new diver they enroll. Connect with students and customers by encouraging them to use the Dive Logbook, Buddy Finder and Go Dive! Alerts. Never miss an opportunity to share a great dive with customers again by selecting favorite dive sites and preferred conditions for personalized Go Dive! Alerts. See their journey and stay connected to them along the way. The extensive discounts My PADI Club divers enjoy make it easier to sell more gear, book more repair and maintenance, and complete more certifications. Use the platform to promote events, find new customers and drive more business. PADI Members have total access and can use the My PADI tools and features for free. As a PADI Professional Member, you get all the benefits simply by registering.

My PADI Club is a new way for divers to connect with dive centers, resorts, instructors and dive buddies. It is backed by research conducted by one of the world’s most respected independent research firms and specifically addresses barriers to new diver enrollment and key reasons why divers become inactive. It’s shaped by the customer’s voice to deliver exactly what they are asking for.

Make My PADI Club yours. To learn more, contact your PADI Regional Manager or Regional Training Consultant for more information.

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