PADI Educational Materials – Price List 2018

Following PADI Member requests and the ever-increasing reliance on digital media to store and access reference materials, the PADI Member Price List has been completely redesigned for its 2018 edition.

Incorporating many suggestions from the PADI community, the 2018 Price List is designed to be easier to use than ever before, taking advantage of quick click digital navigation within the document. More impressively, the price list is now personalized for each PADI member!

Products are easier to find and research, your individual pricing is highlighted alongside suggested retail price, and even any discounts are totalled for you, so pricing research requires no additional calculation when building packages with potential new customers. Even ordering is simplified, using click-through access to the on-line shop at the PADI Pros’ area*, and product images will be easier to find for Website building, promotion development or in-store marketing.

The feature-rich new format includes:

  • Cross-platform capability for PC & Mac, including touch-screen functionality for Tablets and even Smartphones
  • Fully searchable using Ctrl+F (Windows) or Cmd+F (Mac), making it easier to find the product you need to support the education process and your Marketing requirements
  • 16 separate, direct links from the main page to programme levels, languages, branded materials, product types – and even a products Blog for new products and ideas
  • Language availability for each product is clearly identified – including a list of individual product codes, for all available languages, for each product
  • Featured product within each main section, highlighting some best-sellers and why they are so popular
  • Student-level and Pro-level materials listed separately
  • Links to Image files, for information and further support of your marketing pieces
  • Pack content descriptions via the Products blog
  • Seamless new product updates, in parallel with Surface Interval and other announcements

Our aim is to make it easier to find the product you need in support of your divers’ learning experiences, and to promote your business towards ever greater success. For more information, and a link to your personalized 2018 Price List, please write to with “Price List 2018” in the Subject and include your Member or Dive Centre number. We wish you every success in 2018 and beyond!

* (requires log-in)

Things you should know if you are travelling to the Maldives on a budget

This blog has several parts, next week read about money and taxes……

With the advent of local island guesthouses and low cost flight carriers there has never been a more affordable time to travel to the Maldives. At Male International airport it is becoming a far more common sight to see guests arriving with backpacks and not matching Louis Vuitton luggage. These travellers are here to experience a destination previously perceived to be only for those seeking luxury. So maybe it’s time you considered putting the Maldives on your travel map!

Whilst budget travel in the Maldives is a growing sector of the tourism industry there still remains limited information available for would be travelers and backpackers. So the team at Secret Paradise put our heads together to provide what we feel are the Top 10 tips every budget traveler should be aware of.

Clearing Immigration and security

To enter the Maldives no pre-arrival visa is required, a thirty day free visa is issued on arrival to all nationalities, provided the following conditions are met:

Be holding a valid passport (requires to be valid for 6 months from date of arrival) and have a valid ticket to continue your journey out of the Maldives

Confirmation of a reservation in a tourist resort or a hotel either in the form of a hotel voucher or online reservation and have enough funds to cover the expenses for the duration of your stay (US$100 + $50 dollars per day)

The right to refuse entry lies at the discretion of the Immigration official, so make it easier for yourself and organise your accommodation prior to your arrival. Online sites such as Booking.Com, Airbnb and Trip Advisor are a great place to start or if you are looking for more of an experience and not just accommodation contact Secret Paradise.

Once you have cleared immigration, collect your luggage and enter the arrivals hall where a representative of the guesthouse or resort should be waiting for you. Importing goods such as alcohol, pork items, pornography, idols of worship and narcotics into the Maldives is strictly forbidden. To make life easier declare the Buddha that you have purchased in Sri Lanka and the bottle of vodka picked up in duty free, the authorities will hold any items declared or undeclared for you to collect as you depart at the end of your stay.

to be continued………


About Secret Paradise

Since 2012 Secret Paradise has been at the forefront of the Maldives local island tourism industry, promoting and supporting guesthouses, dive centres and activity operators based on locally inhabited islands throughout the Maldives archipelago. Offering group and private tours or independent travel packages, Secret Paradise holidays are designed to allow guests to engage with local people and experience the best from a paradise generally known as a luxury resort destination.

Responsible Tourism plays a very large part in what we do. We are mindful of ensuring we promote local tourism in line with Maldivian culture and beliefs and through education of both guests and locals we aim to protect the environment and limit where ever possible any negative impact to local life. We partner NGOs such as Save the Beach and marine charity organisations such as Maldives Whaleshark Research Program to provide opportunities for our guests to learn and support local conservation initiatives.

The benefit of travelling with us is that Secret Paradise guarantees you prompt and efficient personal service. We deliver high standards of service and professionalism and you can rely on Secret Paradise to provide expert local knowledge, clear communication and honest advice.


Jumpstart Your Holiday Game Plan

Written by Megan Denny

According to a 2017 study published by Forbes, consumers plan to spend more on holiday gifts in 2017 than they did in 2016. If you don’t already have a plan to cash in on this holiday spending, here are a few proven techniques to encourage customers to give the gift of diving.


Inspire Customers

Use your email newsletter and social media channels to promote your top gift ideas for scuba divers (male and female), and don’t forget about scuba-related gift ideas for kids. When customers can knock out a large chunk of their holiday shopping at your dive center, everyone wins.

Bundle Items to Discourage Price Comparison

The number of people who purchase holiday gifts online grows year after year, but only a small percentage of consumers buy 100 percent of their gifts online. Strategic pricing and promotions can prevent showrooming and give you a bigger slice of the holiday shopping pie.

Bundling products together makes price comparison (and therefore showrooming) a challenge. When you bundle a mask/fin/snorkel set with a gear bag and free defog for 20 percent off MSRP, it will be very difficult to compare your price with an online retailer. Combining training with gear is another way to prevent comparison shopping, such as packaging a camera and digital underwater photo course.

DSAT Dive Day 2008

Highlight Local Expertise

If your dive staff wear a particular brand of BCD, wetsuit, dry suit or other gear, be sure visitors to your store know why. For example, a lightweight BCD may not have sufficient lift for someone who dives in cold water in a dry suit or thick wetsuit. Or, some dive computers may have a small display that’s hard to read underwater.

The average diver walking into your store may not think of these things. Post gear reviews or small signs with bullet points highlighting the features and benefits of your favorite products – these can act as a  “silent salesperson.” Be sure staff are trained to explain the consequences of going with the least expensive item when it does not meet the diver’s needs.

Include a Warm and Fuzzy Feeling with Every Purchase

One way to encourage divers to spend their holiday cash with you is to partner with a local charity. Offer to donate a portion of sales, host a canned food drive, or promote the charitable work you and your staff do year-round in the community. Ensure your charity partner cross-promotes your business in their email newsletters and on social media.

Another option is to give a little something to the gift giver. For example, if shoppers spend $250 US or more in one transaction, give them a $25 US gift card to use in 2018.

Offer a Flexible Return Policy

In 2016, 22 percent of shoppers backed out of a holiday purchase due to an inconvenient return policy (source NRF). Post signs explaining your return policy in prominent areas near the register, on a mirror or on the changing room door.


Invite Customers to Create an Online Wish List

Online wish lists allow consumers to type or copy/paste links to products they would like to receive as gifts. Gift givers can search for wish lists using their friend or family member’s email address.

There are several websites that allow customers to create and share wish lists. One option is Giftster, a free wish list creation site with a group function (designed for families) that could also work for dive shops. After creating a group, type in email addresses to invite people to create a wish list. If your website is powered by Shopify, wish list plugins are available.

Holiday Sales Bring in Big Returns

For many retailers, 20 percent of their annual income comes from holiday sales. Taking time to promote gift ideas and creating packages can pay significant dividends. The sooner you start, the greater the returns will be.

Sun screen: A new threat to a vulnerable reef

Is it our health for theirs? Gili Lankanfushi begins an eco-sunscreen revolution.

Sun screen is a holiday essential – from children covered in a thick layer, to the bald spot on Dad’s head. We think sun screens are safe, but is this the reality? A key ingredient in more than 3,500 sun protection products is oxybenzone. This chemical is absorbed into our bloodstream, can cause allergic reactions and very worryingly was last tested as far back as the 1970’s. It is also possible that oxybenzone may act similarly to a related chemical, benzophenone which attacks DNA when illuminated, and can lead to cancer. Studies are currently being carried out. Annually four to six thousand tonnes of these chemicals enter our ocean through wastewater effluent, and by swimmers slathered up with sunscreen. Acting like an oil slick, the chemicals settle on marine life and the reefs become suffocated.

Reef safe sun screen with no oxybenzone

Corals are animals called polyps that share their home with algae called zooxanthellae. They work together in a symbiotic relationship which means both parties benefit. The coral animal produces a skeleton to shelter the algae whilst building the reef and the algae through photosynthesis provide the coral animal with 95% of its food. In the Maldives, the reefs are under severe external pressure. Sun screen is an added significant hazard which threatens the resiliency of the coral to climate change.

Healthy coral with blue-green chromis population

Bleaching is the term used when coral loses its symbiotic algae; this can happen for a variety of reasons. A study by R. Danovaro and a team of scientists showed that oxybenzone promotes latent viral growth in the symbiotic algae. In the study, fragments of coral were taken throughout the tropics and incubated with seawater containing small quantities of sunscreen (10 microlitres). Bleaching occurred within four days, whereas in the control group which had no sunscreen there was no bleaching. Water samples taken 18 – 48 hours after sunscreen exposure showed that the symbiotic algae, instead of being a healthy brown colour were pale/transparent and full of holes. Additionally viral particles were abundant; 15 times more viral particles where found in water samples exposed to sunscreen than in the control group. This suggests that the coral animal or algae contain a latent virus activated by chemicals in sunscreen. This latent infection is found globally. Oxybenzone is a photo-toxicant, which means that its negative effects are accelerated by light – something which the Maldives does not lack. In other studies, oxybenzone has been found to alter the larval stage of the coral from a healthy swimming state to a deformed motionless condition. It has also been found to cause DNA lesions and endocrine disruption, resulting in coral larvae encasing themselves in their skeletons and dying. The severity of this is proportional to chemical concentration.

Bleaching experiment by R. Danovaro and his team. They tested the effects of 100-μL sunscreens on Acropora divaricata nubbins after 24-hr incubation at various temperatures. (A) control; (B) nubbins incubated at 28°C; and (C) nubbins incubated (photo credit to R. Danovaro and his team)

In some parts of the world oxybenzone found on the surface has reached concentrations that indicate the potential for bioaccumulation of this chemical within reef organisms. Since oxybenzone mimics oestrogen it is causing male fish to change into females. This has been particularly noticed in turbot and sole feeding near sewage outlets. Since a healthy fish population is vital for reef survival this feminisation of fish will have a devastating long term impact.

As the effects of sunscreen are becoming more apparent positive action is being taken. In Mexico, several marine reserves have banned the use of none marine safe sun protection products after high mortality was noted in reef organisms and currently Hawaii is trying to ban the sale of harmful sunscreen. In addition, the development of eco-friendly sunscreens is now booming.

We at Gili Lankanfushi want to become part of this movement and understand that we need to protect our delicate marine environment, which is why the boutique is now selling a range of marine safe products, so next time you are here please help us protect our reef!

Reef safe sun screen with no oxybenzone

Please refer to this link for reef safe sunscreen:

PADI’s guest blogger Emma Bell introduces herself:

I am a marine biologist and scuba diver from England. I have had the privilege of working in Greece, Seychelles and Maldives. I have worked in an aquaculture research centre where I focused on hormonal manipulation of a pelagic fish species. In addition, I have experience with coral restoration projects including frames and ropes; habitat restoration – crown of thorns, drupella and invasive plant species removal; educational activities and social media updates including blogs. I have also monitored population dynamics of bird, turtle, shark and cetacean species to aid in their conservation. I started my career working in the Maldives and I have done a round trip via Greece, England and Seychelles, I hope to increase my skills set and knowledge further whilst I am at Gili Lankanfushi, Maldives.

PADI Advanced Open Water Diver eLearning

PADI’s newest digital product, PADI® Advanced Open Water Diver eLearning™ combines the best of the current eLearning system with enhancements that better engage student divers. Available initially in English (other languages to follow), the new online study program will replace Advanced Open Water Diver Online.


Here are the top-line features that make this independent study option a win for you and your entry-level divers who are ready to take the next step:

  • It’s designed for use with mobile devices (smartphone and tablets) or personal computers connected to the internet. (An offline options will be released later.)
  • All 13 Adventure Dives from the PADI Advanced Open Water Diver Manual are included, along with the Introduction and Thinking Like a Diver sections.
  • The PADI Advanced Open Water Diver Video is integrated within sections and dynamically streams, which helps avoid long loading times or video pauses.
  • The user-friendly design supported by clear images, animated concepts and interactive diagrams makes learning enjoyable as well as effective.
  • All audio is closed-captioned – a great feature for hearing impaired and deaf divers.
  • The open navigation allows eLearners to move around – jump forward, jump back, replay and review topics – to fit their learning style and needs.

Similar to current eLearning products, student divers answer knowledge check questions after each subtopic to solidify understanding, and complete the section Knowledge Reviews to get credit on their eRecords. You sell the product the same way and can monitor each student diver’s progress through the PADI eLearning® system’s virtual classroom.

Student divers are required to complete the Introduction and Thinking Like a Diver sections, and are highly encouraged to complete the Deep Diving and Underwater Navigation sections for Advanced Open Water Diver certification. However, those starting with the Adventure Diver certification may choose any three Adventure Dives. Divers can choose to complete all sections if they want or just the sections you’ve advised for the Adventure Dives you’ll complete together.

Watch for more information about translations and offline eLearning options in upcoming PADI publications.


Life beneath the surface in the Maldives is an underwater Disneyland, perfect for dive enthusiasts. The Maldives is renowned as one of the very best diving locations in the world. There’s not only an abundance of reef life here but also spectacular coloured coral and crystal clear water.

Photo credit - Ruth Franklin

Photo credit – Nigel Wade


The Maldives ticks all of the boxes when it comes to diving holidays. This tropical location boasts visibility levels of up to 40 meters, making it a great destination for advanced divers. However diving in the Maldives is not just for the experienced. The shallow lagoons and channels make it the perfect location to try diving for the very first time. Plus what better destination in the world is there to gain your scuba-diving certifications?

Photo credit - Ruth Franklin

Photo credit – Renee Sorenson

The Maldives is also home to protected UNESCO Biosphere Reserves. The presence of currents in this island nation means that open water channels are perfect for drift diving and it’s also possible to swim with gentle ocean giants like manta rays and whale sharks. Don’t forget the Maldives has year round water temperatures of 26 – 29 degrees Celsius!


Fortunately, the diving season in the Maldives is open all year round with the calmest conditions from December through to June. As the Maldives is located in the tropics, it is susceptible to both wet and dry seasons. June to November is the south-west monsoon season, bringing with it with overcast and wet conditions, especially in June and July. During these months expect slightly less visibility and different currents, although there is still plenty of marine life on offer, as well as sunny spells. Generally reef life is more varied and visibility is better on the western side of any atoll from May to November and on the eastern side from December to April. Reef sharks, hammerheads and whale sharks are found in the Maldives year round, along with manta rays and sea turtles, you just need to know where to head at the time of year you plan to dive!

Photo credit - Ruth Franklin

Photo credit – Renee Sorenson


There are a number of diving options when it comes to Maldives. For example at Secret Paradise, value for money diving holidays and tours will be offered that you will remember for a lifetime. Enjoy an all-inclusive guesthouse stay and be transferred by boat to incredible nearby dive sites, the same sites that you would dive from a resort but at half the cost! Our diving holidays are an affordable alternative to a resort stay and also allow you the flexibility of island hopping or if your budget is larger, atoll hopping to benefit from the best dive locations during your time of travel.

Photo credit - Ruth Franklin

Photo credit – Renee Sorenson

Liveaboards are a popular dive holiday option, allowing you to scour the waters for the ultimate dive spot each day. These days most Liveaboards operate a year round schedule offering 7 night, 10 night and 14 night cruises not only in the central atolls but to the deep south and deep north offering opportunities to discover less dived sites and pristine coral.


 Secret Paradise, offers six diverse one island based diving packages, all in different atolls allowing you access to what are some of the best dive sites in the world. Our packages include Dharavandhoo, perfect if you want to encounter 100s of manta rays in Baa Atoll, Hulhumale if you need to stay close to the capital, Maafushi, South Male Atoll, Dhigurah home of the whale shark in Ari Atoll, Rasdhoo, the ideal location to spot a hammerhead and Gan in Laamu atoll.

Photo credit - Ruth Franklin

Photo credit – Boutique Beach

Our island hopping itineraries in Male Atoll and Ari Atoll allow you to discover a range of dive sites and marine life whilst at the same time experiencing Maldives local life, tradition and culture, with or without a private dive guide.


All partners of secret Paradise are PADI affiliated dive centers and are operated by both local and European dive professionals. A personal interest is taken in promoting scuba diving in the Maldives, through education and awareness about the underwater environment here. Their objective is to encourage underwater conservation and safe diving practices

Photo credit - Ruth Franklin

Photo credit – Nigel Wade

Dives are generally conducted from the beach within an island’s inner reef for beginners or from a local dive boat, a dhoni, for certified divers. Dive sites are chosen daily based on both the weather and current conditions as well as diver ability.

The teams will take you to the best dive spots and willingly introduce you to the characteristics of the underwater world of the Maldives. All offer boat dives, NITROX, night dives and a full range of PADI courses and will always ensure you get the best out of your dive. If you are learning to dive, you can do anything from completing a try dive or just the open water dive section of your PADI Open Water certification to completing the full PADI Open Water certification. Whatever you choose to do you can be assured of fun and safe diving with us and our partners.

Photo credit - Ruth Franklin

Photo credit – Nigel Wade

Secret Paradise Co-Founder, Ruth Franklin a diver herself with over 1500 dives in the Maldives is always happy to share her own diving experiences and is on hand for honest dive advice.

About Secret Paradise

Since 2012 Secret Paradise has been at the forefront of the Maldives local island tourism industry, promoting and supporting guesthouses, dive centres and activity operators based on locally inhabited islands throughout the Maldives archipelago. Offering group and private tours or independent travel packages, Secret Paradise holidays are designed to allow guests to engage with local people and experience the best from a paradise generally known as a luxury resort destination.

Responsible Tourism plays a very large part in what we do. We are mindful of ensuring we promote local tourism in line with Maldivian culture and beliefs and through education of both guests and locals we aim to protect the environment and limit where ever possible any negative impact to local life. We partner NGOs such as Save the Beach and marine charity organisations such as Maldives Whaleshark Research Program to provide opportunities for our guests to learn and support local conservation initiatives.

The benefit of travelling with us is that Secret Paradise guarantees you prompt and efficient personal service. We deliver high standards of service and professionalism and you can rely on Secret Paradise to provide expert local knowledge, clear communication and honest advice.

Marketing, ideas to help with your Dive business.

We all know there is a cost involved in advertising to new and none divers, but this is should be considered a fundamental on going running cost. We here at PADI we are reaching out to both new and established divers on your behalf on multiple platforms (online, in print, events and shows, TV etc. etc.) and of course we try and bring those inspired customers through your Centre’s door. It is great to hear so many people to asking to get their PADI, no matter whether that is a DSD to DM or beyond.

I have been hearing great things about the ongoing Get your PADI in the UK promotion we have been running on Facebook and the number of clicks to the micro site ( speak for themselves. The success of “Get your PADI” campaign has led to a further 57 being developed and we are reaching out in 6 languages in 14 Countries, with multiple regions within each.

The above was just one campaign and not cheap to do, what I am looking to do is share some ideas that you can implement. So I have done a few ideas to hopefully spark some ideas for you.

Landing Pages

These are important to understand what they are, you need to be able to do them quickly and easily. The general idea is that you will point people to these pages from any form of online marketing. You could have it as a Competition, e-mailing, Facebook ad, and newsletter. There needs to be a reason why someone will either sign up or give you their details and it needs to be easy for them to do it. Think about screen size on catchy text. There is no point paying for a campaign if that data is going to get lost of someone gives up the will to complete the process of filling it in.


A couple of examples. PADI recently was a completely none diving Event for above water sports, we got our foot in the door at the national watersports festival. PADI then teamed up with a local dive centre to help run DSD’s and we then both spread the message of diving to everyone attending. As this was a National event I was pointing people to their nearest dive centre for when they return home. Another recent and month long event has seen PADI teaming up with the Aqua Lung to help promote learning to dive in a Drysuit to those Centres customers who had taken up the offer. As you are hopefully aware you can easily “bolt on” the Drysuit course to both the Openwater and Advanced Openwater Diver Courses. Those PADI Centre’s who took part ran a promotion for learning to dive or taking their Drysuit Course as a “Fusion” distinctive Speciality. It was great fun and meant I was at different sites over the various weekends. I am looking to do more of the same. 

But, what about taking part in a local event to yourself? Have you thought about summer fairs, corporate events, market or a creative car boot stall? It shouldn’t have to cost lots but it should look professional. Reaching out to none divers it is important to look like they will be safe in your hands. PADI has a budget to help with none dive show events and as a 5* Centre you can apply for a marketing support pack (packs are limited to a specified budget but you should get in touch with your Regional Manager regardless).

What about running a regular Project AWARE event and adopting a dive site?


You should look at ways and means to apply for funding. Funding can unlock the means to really do something special to help those that may not normally get to take part in our beautiful sport. I have been keen to follow what Herts Dive Club has been doing since they were awarded Lottery Funding

It really does pay to give back as there is a huge about of positive messaging that comes out of doing something that makes a difference.


Have you reached out to your big local businesses? It is worth knowing that most companies will have a staff benefits scheme. If you are not on that list then why not. Let your regional manager know if you would like some help getting your foot in the door.

Youth Market

Don’t forget there is a huge promotion that PADI is doing with regards to helping your centre with the youth market. If you are not yet on the PADI approved youth training scheme please get in touch with the office.

If you would like more help with Marketing why not sign up for the PADI Business Academy?

Premium Listing on the PADI Dive Shop Locator

Did you know that receives more than 1.75 million monthly page views and nearly 422,000 unique monthly visitors? Not to mention, the PADI Dive Shop Locator is accessed over 26,500 times a month. That’s a lot of divers! PADI is now offering the PADI Premium Listing, a powerful tool you can use to take advantage of this online traffic and promote your dive center or resort within the Dive Shop Locator. Read below to find out all the ways the PADI Premium Listing can benefit you.


  • Name, address, phone number and an interactive map to easily locate you.
  • Image displays directly on the main listing to make your facility stand out!
  • Expanded business content to further advertise your operation.
  • Information organized under easy-to-navigate tabs.
  • Information displayed on the PADI Mobile app.

Expanded Information with the PADI Premium Listing

PremiumListingPremium Listing – Expanded Information Card

InformationCardPADI Sponsored Side Bar Ads


Upgrade now to the premium listing for only US $160 per year.

If you have questions, please contact Annette Ridout.

PADI Business Academy in Cape Verde

PBA Lite 2017 Blog Header

Dinamize a sua Operação de Mergulho em 2017 e mais além

Quer alinhar as suas estratégias de marketing em vários canais este ano e melhorar a eficácia geral das suas iniciativas? Aprenda como, ao participar num dos seminários PADI Business Academy Lite

1 day PADI Business Academy Lite – €99 – £88 – CHF107

Tópicos das apresentações 2017

O PADI Business Academy Lite irá este ano focar-se na integração de tanto uma estratégia de merketing digital forte, bem como, oportunidades de negócio, vendas, serviço ao cliente e de treino.

Durante o decorrer das sessões os participantes podem esperar obter conhecimentos nos seguintes tópicos:

  • Páginas de Internet
  • Vendas
  • Redes Sociais
  • Serviço ao Cliente

E como Graduado Business Academy, terá acesso á nossa Promoção de Vendas exclusiva, ajudando-o a levar mais á frente o seu negócio digital.

Para se registrar simplesmente clique aqui para descarregar e preencher o formulário. Por favor, envie o formulário preenchido para Dave Protheroe do Departamento de Marketing

Date Country City Language
24th & 25th July Cape Verde Sal Island Portuguese
1st September Italy Ustica Italian
October Zanzibar Zanzibar Town English



Faça o seu registro hoje  e como participante terá direito à nossa oferta exclusiva de vendas 5-4-4 em todos os produtos digitais¹


¹ Válido para todos os productos digitais PADI com exceção de eLearning para  participantes do PBA Lite 2017.

*Por favor note que as PBAs demonstradas na agenda anual poderão  estar sujeitas a cancelamentos ou alterações. Se pretende assistir à Bussiness Academy Lite 2017 por favor verifique a agenda regularmente. PBAs adicionais poderão ser adicionadas ao longo do ano.

** Para efeitos de contabilidade a moeda cobrada  será reflexiva sobre a moeda cujos participantes pagam a sua taxa de renovação, independentemente da localização da PADI Business Academy Lite 2017.

 *** O preço não inclui IVA

Supercharge Your Dive Operation in 2017 & Beyond

Want to streamline your multi-channel marketing strategies this year and improve the overall effectiveness of your initiatives?  Learn how by attending one of the PADI Business Academy Lite one day Seminars.

1 day PADI Business Academy Lite – €99 – £88 – CHF107

2017 Presentation Topics

The PADI Business Academy Lite focuses on the integration of both a strong digital marketing strategy as well as business, sales, customer service and training opportunities.

PBA Lite attendees will benefit from presentations on:

• Website enhancement
• Sales techniques
• Social Media
• Customer Service improvements

And as a Business Academy Graduate attendees will be entitled to an exclusive Sales Promotion, helping to drive their digital business forward.

To register, simply click here to download and complete the form and return it to Dave Protheroe in the Marketing department.

Date Country City Language
24th & 25th July Cape Verde Sal Island Portuguese
1st September Italy Ustica Italian
October Zanzibar Zanzibar Town English

Register today and as an attendee you will be entitled to our exclusive 5-4-4 sales offer on all digital products¹

OWD_touch¹Valid on all PADI digital products excluding eLearning for PBA Lite 2017 attendees.

*Please note that PBAs shown in this Schedule may be subject to change or to be cancelled. If you plan to attend a 2017 Business Academy Lite, please check this schedule regularly. Additional PBAs may be added during the year.

** For accounts purposes the currency charged will be reflective of the currency that the attendees pays their renewal fee in, irrespective of PADI Business Academy Lite location.

***Price does not include VAT


It’s that time of year again.. “Januworry” You have had a great December, the boats have been full, courses on the go everyday, equipment sales booming and you have been caught up in the holiday swing of things. However come the first week of January you realise that there are bills to be paid, suppliers wanting money, staff needing commissions and all of a sudden the joy of December is quickly forgotten.

guy hitting head



Would it not be great to have enough money every month to service all your commitments and still have some left over to reinvest back into your business to fix and repair the boats, dive gear and wetsuits. Unfortunately many dive centre owners do not have a clear idea on where their profits streams are and where they are losing money, where they could be more profitable and even what their gross and nett profits are on courses, equipment and dives. The problem didn’t start in Januworry but this month is a symptom of far greater problems that started many months prior.

When last did you do an analysis of your business?

It is important that you know and understand your own business. Do you know where the money is coming from and where it’s going to? How much profit do you need to make on each and every service that you provide? The dive industry is an amazing lifestyle to be a part of but when you are working for free or making a loss, the glamour of this industry quickly becomes dulled.

What are you charging for your diving courses and when last did you increase the price?

Quite often the Dive centre blames the current economy, the dive industry or the Training agencies for the poor results they have achieved. You will seldom hear a Dive centre blame themselves for the situation they currently find themselves in. Dive Centres are a business that offer dive courses, training, equipment and dive charters. But they are fundamentally a business like all others. What is the inflation rate in your region and has your course price increased to at least take into account this inflation?

Determine profitability.

A dive course price or dive charter price based on your competitions price is the wrong way to go. How much does it cost your competitors to run their course? Analyse each and every component of your business and work out how much profit you are making. Be sure to take account of commitments like rentals, insurance, registration fees, marketing costs and servicing and maintenance responsibilities. These costs, if left unaccounted for, can quickly erode any profitability.


Add value to what you are doing.

Adding value to your services does not have to cost you more money. Simple gestures like helping  lift and carry customers dive gear, friendly and attentive staff and knowledgeable and informative divemasters and instructors all add value to the customers experience. Conduct staff training and set safety and service standards high. Make sure rental equipment is serviced, clean and neat. The list of possible value add ons to your business is endless yet invaluable to your clients.

PBA Lite 2017 Blog Header

Improve your business skills

Many dive centre owners are great instructors, fantastic at leading dives and finding the smallest of critters. But does this earn your business money? You should be working at your business not for your business. Improve your business skills by attending classes, reading books or through online courses. Attend PADI Business Academy presentations to help increase sales and profits. Invest in yourself and you will reap the rewards.

Analyse your business. Determine profitability, charge market related prices, add value to what you are doing and invest in your own business skills.