PADI Elite Instructor Award

Congratulations to the 2016 PADI Elite Instructors!

The Elite Instructor Award started over with a clean slate as of 1 January 2017. So, if you’re a PADI Instructor who is actively training and certifying divers, you can, distinguish yourself by earning the PADI Elite Instructor Award. This program recognizes PADI Instructors for reaching specific milestones based on the number of certifications you issue annually, providing the opportunity to tout your “Elite Instructor” status to student divers, potential customers, prospective employers and your fellow PADI Professionals. Additionally, you’ll get an “Elite Instructor” e-badge for all your electronic communications.

Program Summary  

PADI Instructors who issue 50, 100, 150, 200 or 300 qualifying certifications in a calendar year who have no verified Quality Management violations within 12 months of the date will be presented and recognized with the Elite Instructor Award.

Qualifying certifications: (certifications issued by you which will be included in your tally)

  • Qualifying student diver certifications include Scuba Diver, Open Water Diver, Advanced Open Water Diver, Rescue Diver, Master Scuba Diver, Junior diver certifications and all student diver specialties including distinctive specialties will be weighted on a one-to-one basis.
  • Qualifying professional ratings include Divemaster, Assistant Instructor, Open Water Scuba Instructor, Master Scuba Diver Trainer, IDC Staff Instructor, Emergency First Response Instructor and all Instructor Specialty and Instructor Distinctive Specialty courses (weighted one-to-one).
  • Qualifying Freediver certifications will be weighted on a one-to-one basis and include Basic Freediver, Freediver, Advanced Freediver, Master Freediver, Freediver Instructor, Advanced Freediver Instructor, Master Freediver Instructor and Freediver Instructor Trainer.
  • Emergency First Response Participant courses, ReActivate, Discover Scuba Diving, Bubblemaker, Seal Team, Master Seal Team and Skin Diver will be weighed on a five-to-one basis. For example, five Discover Scuba Diving will be weighted the same as one Open Water Diver certification.
  • Referrals will be weighted on a two-to-one basis.

Additional Information:

  • PADI Instructors achieving “Elite” status will receive an e-badge to include on emails, websites, blogs, and social media pages. All award recipients will also receive a certificate recognizing them for issuing 50, 100, 150, 200 or 300 or more certifications in that given year
  • PADI Pros with a rating of Open Water Scuba Instructor or above will automatically be included in the program and their productivity will be tallied by PADI
  • Certifications issued 1 January through 31 December qualify for the 2017 award program. All certifications must be processed by 15 January 2018
  • The Elite Instructor Award qualifying certifications winners are tallied on an annual basis. Awards will be tallied and the winners will be notified during the first quarter of the following year
  • Instructors associated with a PADI Dive Center or Resort may authorize the business to display their Elite Instructor Award on the business’s digital site pages

Will you be an Elite Instructor?

Visit the My Account tab and use the PIC Processing Report to see how many certifications you have so far this year. Then, if you find you are close to qualifying for an award, celebrate! Or, go for an even higher “Elite” status!  If not, step up your efforts to get the Elite Instructor Award.

For More Information

If you want more information about the Elite Instructor Award program, please take a look at the PADI Elite Instructor Award or contact: customerservices.emea@padi.com or phone +44 (0) 117 300 7234

A New PADI Course Director In Saudi Arabia – Waleed Abdel Moubdy

Waleed

Congratulations to Waleed A. Moubdy becoming the latest PADI Course Director in Saudi Arabia, Waleed has been a loyal PADI Member for 20 years. Waleed has made his way through the ranks by working and managing few dive centres in Hurghada, in Egypt and Jeddah in Saudi Arabia.

We would like to  congratulate you for completing the CDTC recently in the Kota Kinabalu, and officially welcome you as a PADI Course Director!

This is an accomplishment to be very proud of. Well Done Waleed and keep up the good work

 

Course prices – how do I avoid to undercut course prices?

Prices

A growing global problem within the diving industry is the undercutting of course prices. It is an easily solved problem. If every dive center and individual instructor would simply increase their prices – we would easily be able to generate a profit and increase the quality of every course we offer.

I always want to know the course prices from my Members in my regions, especially from a new member of the PADI Retail & Resort Association. The answer is pretty much always the same; “we checked all the prices from dive centres in the surrounding area and then we took the average course prices”

This is a dangerous game – especially because you need to set your course prices according to your overheads and not according to your dive center next door.

 

But how can you stay competitive when you iCompetitivencrease your prices?

In a time where we have other dive center associations offering free crossovers or very cheap membership fees or educational materials for ridiculously cheap prices – you have to provide quality to your customers.

The goal for a dive center is to provide outstanding quality, to grow and to make profit. This is only possible when you have prices with a healthy margin.

Recently I received an email from a member who complained about the material prices from PADI. He told me that he cannot charge more for a Scuba Diver course than € 240.- No one will pay more… as we are still having the crisis…

Wrong! First of all – the customer is paying what you are asking him to pay. Secondly – you need to distinguish your dive center above your competition. You need to show the customer the benefits that they will get when they book the course with you. Lavish them with love and create specialised packages for them. Listen to your customers and their individual needs.

You also have to ask yourself – Does my dive center still look attractive to my customers?

 

What kind of options do you have to pimp your Dive Center;

  • iShop concept
  • Store Wrapping
  • Wall Wrapping
  • Invest in new Equipment
  • Every Staff is wearing the same uniform
  • Clean the Dive Center frequently
  • Attractive windows
  • Professional Staff
  • Etc.

DSC06049

 

Competitor

Honestly – who is your real competitor? Trust me, it’s not the dive center next door or a different diving association – The real competition is all the other sports offered to the consumer.

Skiing and snowboarding is, as we all know, a very popular sport in the winter, at least in one of my three regions. I could not believe how much a Ski Instructor is charging per hour. Between € 80 – € 100.-! This price is per hour! On top of that – you need to rent the ski equipment, the ski lift pass and most probably food and drinks – as they are not provided from the Ski School. At the end of the day a student pays for 4 hours approx. € 350 – € 400.-

Every time I talk about this – I`m speechless… this amount is only for 4 hours! And you don’t even get a certificate! Guess what – the ski industry is booming!

Seriously – are we really so naive in the diving industry? That we kill regions and existences only because you pay the student to do the course with you? That’s right, if you don’t charge enough and it costs you money you end up paying the student for all your hard work. It’s ludicrous!

 

Create packagespackages

Allow me to go back to the complaint about the prices of PADI materials – I would like you to consider creating different packages for every course and let psychology do the rest.

 

 

Example:

Platinum Course package – VIP course – the price can be ridiculous high. For example € 1500.- (add for example a Regulator, a Helicopter flight, a dinner with Tina Turner etc. in this package)

Gold course package – Scuba Diver Course plus an additional add on (T-shirt, Fins & Mask as an example) € 320.- or something like that

Silver course package – Scuba Diver Course € 240.-(normal course prices)

This is called ANCHOR pricing and a research proved that 72% of the customers are buying the middle option. In this case it would be € 320.-

Try this out – trust me it works!

 

What can PADI do to help you to make a difference?PADI_horiz_col_print

Every dive center who undercuts their prices are also likely to be cutting corners. This is very important to know for the end consumer. That´s why PADI invented the Professional Image Evaluation where we visit the Dive Center and check the quality of a PADI Center. When they pass they will get a Certificate – which they can show online and in the Dive Center.

 

PBA Lite 2017 Blog HeaderIf you want to learn more about how to distinguish yourself above other dive centres in your area then why not sign up for a PADI Business Academy? They are run in all regions and all you need to do is register, learn and watch your profit margins grow exponentially. Below you will find the link to register for a PBA.

http://padiproseurope.com/padi-business-academy-lite-2017-schedule-pricing/

And of course, you can always contact your PADI Regional Manager.

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New Course Director in Egypt – Wael Elshahat

IMG_6012<< I started diving in 1998  …I always dreamed to dive, especially after seeing some underwater videos; therefore, as soon as I had a chance I did my PADI Open Water Course!

In 1999, I finished my university and started working as an accountant in a big diving company in Sharm el Sheikh / Red Sea; this gave me the opportunity to keep on diving and, at the same time, continue my education …until I became Divemaster and consequently PADI Instructor in 2002.

I love teaching and the feelings you have when you share your knowledge and experience to help others to become good divers and love scuba diving!

My ambition, as PADI Course Director, is to teach candidates how to be good Instructors and sustain them during their career so that they can become not only great ambassadors but also role models as PADI professionals >>.

Congratulations to Wael for successfully completing his CDTC !

Sharks, Rays and Turtles – Your PADI Speciality with Prodivers Kuredu

Photo by Stefanie Wagner

Photo by Ray van Eeden

You got to love sharks, rays and turtles! In fact, at Kuredu Prodivers we love our residents so much that we’ve compiled everything we know about them and created two specialty courses that you should put on your must-do list: Maldivian Shark & Ray Distinctive Specialty Course, and Sea Turtle Diver Course. These two courses provide the best way for you to learn more about these incredible animals – and of course see them in their natural environment, at reefs around Kuredu.

Photo by Stefanie Wagner

Photo by Stefanie Wagner

During the Maldivian Shark and Ray course you will find out more about the incredible sensory system that sharks and rays possess, learn how to identify the different species, determine their gender and understand the mating behaviour, as well as the need for us to preserve and protect the current populations of sharks and rays. The narrow channels, where the currents flow in and out of the atoll and the deep out reefs around Kuredu are the ideal habitat to get encounters with sharks and rays.

Photo by Marek Machinia

Photo by Marek Machinia

For those of you prefer the sleepy headed sea turtles, the Sea Turtle Course will surely be of interest to you, especially since Kuredu is home to the largest known population of Green Sea Turtles in the Maldives. With over 63 identified individuals resident around the island, this makes it the perfect place to enrol in the course. It offers the chance to learn more about how turtles have adapted and evolved through their fight for survival, and you will also learn how to identify the different species and to distinguish whether they are male and female, and how they reproduce. Are you familiar with the famous Kuredu Caves, a.k.a. Turtle Airport? The course is also available to snorkelers.

Photo by Stefanie Wagner

Photo by Stefanie Wagner

The PADI Maldivian Shark & Ray Distinctive Specialty Course was developed by Prodivers to help increase the awareness about these magnificent creatures. Get in touch with us to find out more about diver qualification requirements for the courses.

Visit www.prodivers.com or drop us an email via info@prodivers.com

Prodivers-logo_263x55

New PADI Divemasters within the Al Mezena tribe in Dahab

PADI is proud to welcome Eid, Eid, Haggag and Salim to the PADI family!

a

…Everything started back in 2013 when Karim El Hemeidy – owner at Daniela Diving in Dahab – decided to start an Environmental Conservation and Awareness Project in Dahab.

2013

April 2013 – the project starts!

Part of this project included the PADI ‘zero to hero program’:

The idea was to help the local community, specifically a team of Bedouins from the Al Mezena tribe, to get into the diving industry and slowly progress from Open Water Diver all the way up to Divemaster.

This project, personally conducted by Karim himself and sponsored by PADI, Codex (the local PADI redistributor), Dr Heinkal from The Hyperbaric Medical Center Dahab had some clear objectives:

  • Give the participants the opportunity to find a job within the diving industry
  • Have the participants becoming mentors for other youngsters within their tribe
  • Have the participants becoming role models in terms of marine protection and awareness within the local community

PADI Regional Manager – Teo Brambilla – had the privilege to follow the progression of the students during these years and eventually award them during a party that has been organized at Daniela Diving!

bGoing back to 2013 an excited Karim stated:

<<The attendees are motivated and even if it will be hard work we are looking forward to the challenge. The aim of this project is to bring the awareness of the susceptibility of the marine life, the ecosystem and the need to uphold and respect the local and international laws. Diving will be a form of integration into this environment with the opportunity to adapt and to be ambassadors for the protection of marine life>>

cHere his words at the end of this journey:

<<It was a very long but successful journey. It was for me a great and rewarding experience: being able to help their dream come true, is something fantastic. I believe the more we involve locals in our industry the more they will be concerned with its protection, this will help to protect the marine life, so fragile specially in our area>>

Well done Karim, congratulations and keep up the good work!

Eid, Eid, Haggag and Salim, from all of us at PADI: congratulations on your Divemaster credentials and all the best in furthering your career within the diving industry!

An Exclusive Offer for PADI Pros

Seiko OfferDon’t miss this limited-time, discounted, PADI branded Seiko Diver’s Watch

Since the launch of its first diver’s watch in 1965, Seiko has brought a stream of innovative new technologies and designs that have aided divers across the globe.

Seiko’s dedication to perfection in creating well designed and functional divers’ watches has earned it a reputation of trust in the diving community, and partnering PADI is one of their proudest achievements yet.

As a way to give back to this wonderfully supportive community Seiko would like to offer all PADI Professional members a 20% discount on Seiko divers’ watches at selected Ernest Jones stores.

PADI Watches

To find your local selected Ernest Jones store you can use the store locator on the Seiko website: http://seiko.co.uk/where-to-buy/buy/find-your-nearest-store

Simply drop in, view the collection and present your PADI Membership Card to receive 20% off the recommended retail price. The offer will be valid in store from the 1st to 31st March, while stocks last, but is not available for online purchase or in conjunction with any other promotional offer.

Seiko and PADI share a passion for ensuring diver safety and enjoyment. That passion also extends to the protection of the marine environment, along with Project AWARE™ across 186 countries.

How to Set up Digital Product Affiliation Links on Your Website

banner-elearningAdd links to your website and automatically affiliate Touch or eLearning students with your store so you generate revenue around the clock. Use the link below and plug in your store number along with the corresponding Course ID.

For Touch, Certification Paks and eLearning use:

https://www.padi.com/elearning-scuba-registration/default.aspx?irra=StoreNumber&courseid=CourseID

For ReActivate use:

http://apps.padi.com/scuba-diving/shopping-cart/product/productAffiliation?ProductId=B4956EA2-9985-4356-A9DA-42BEF212D8D8&StoreNumber=StoreNumber

Course ID Course Name
37 Open Water English Touch (all languages)
41 PADI eRDPML
43 Open Water English – Cert Pack
44 Open Water Spanish – Cert Pack
45 Open Water German – Cert Pack
46 Open Water Japanese – Cert Pack
47 Open Water Italian – Cert Pack
48 Open Water French – Cert Pack
49 Advanced Open Water English – Cert Pack
50 Enriched Air Diver English – Cert Pack
51 Open Water Dutch – Cert Pack
52 IDC Course English – Cert Pack
53 Dive Theory English – Cert Pack
54 Digital Underwater Photography English – Cert Pack
55 Scuba Tune-up English – Cert Pack
56 Rescue Diver English – Cert Pack
57 Divemaster English – Cert Pack
58 Open Water Russian – Cert Pack
59 IDC Course Japanese – Cert Pack
60 Dive Theory Japanese – Cert Pack
61 IDC Course Spanish – Cert Pack
62 Open Water Chinese – Cert Pack
63 Enriched Air Japanese – Cert Pack
64 Open Water Korean – Cert Pack
65 Divemaster Japanese – Cert Pack
B4956EA2-9985-4356-A9DA-42BEF212D8D8 ReActivate Touch – all languages

For landing pages to display in a particular language you can add the Language Code below.

http://apps.padi.com/scuba-diving/shopping-cart/product/productAffiliation?ProductId=B4956EA2-9985-4356-A9DA-42BEF212D8D8&StoreNumber=StoreNumber&LanguageType=LanguageCode 

Language Code Language
ch Chinese (Traditional)
ko Korean
ja Japanese
sp Spanish
fr French
de German
du Dutch
it Italian
ru Russian

Also, make sure you check your “Courses Offered” preferences under the My Account section on the PADI Pros’ Site so you are able to utilize the corresponding affiliation links. If the proper courses are not set up in the Pros’ Site your store will not be auto-affiliated.

Note: If you have existing eLearning affiliation links installed on your website, these will continue to work.

If you have any general questions regarding PADI eLearning or Touch please contact PADI Customer Relations customerservice.emea@padi.com or for marketing support contact marketing.emea@padi.com

PADI Pros Facebook Pages New Global Structure

The PADI Pros Facebook Pages are important platforms for PADI to communicate important news, updates and tips relating to PADI and the industry specific to your region.

These Facebook Pages will soon be merging into a new global page structure.

What does this mean for me?

You will most likely not notice any difference; however, you will be defaulted to the regional page based on the country where you live. You will have the option to switch regional pages by selecting a different country.

How do I switch regional pages?

  • Hover over ‘More’ below the Page’s cover photo.
  • Select Switch Region.
  • Select the country you want as your default for the Page.
  • Click Save Preference.

Example from facebook.com/PADIProsNorthAmericaCaribbean

PADI Pros 1PADI Pros 2

What will the global page structure look like?

There will be a new global PADI Pros Facebook page and then the same regional pages that you have already been following.

padi pros

What PADI Pros Facebook pages are currently available?

PADI Pros

PADI Pros Africa

PADI Pros East Asia

PADI Pros Europe

PADI Pros Japan

PADI Pros Latin America

PADI Pros Middle East

PADI Pros North America & Caribbean

PADI Pros Oceania

PADI Pros South East Asia

PADI Pros South Korea

We strongly encourage you to visit and ‘Like’ the PADI Pros Facebook Page relative to your region.

If you have any questions about this transition, please contact PADI’s social media team at socialmedia@padi.com.

Marketing Support from PADI in 2017

marketing-supportThe New Year is over a month old and I hope that the majority of you paid your PADI Membership fess already. But what do you get from PADI when you renew your PADI Membership? What kind of marketing support can you expect from PADI in 2017?

This is a very good question and you will find further down the answers to this question.

Please remember that you will not have access to your PADI Prosite anymore when you did not renew your PADI Membership until the 31st of January 2017!

How can PADI support you in terms of marketing?

The following 8 points should show you how PADI can support your Business in terms of marketing and that you can focus on the most important things of your Business – YOUR CUSTOMER!

 

alpha-divers-2Dedicated Store Visits or Online Consultations

Your Regional Manager can organise a visit from our eMarketing Specialist in your Dive Centre. Our eMarketing Specialist will check your Website and Social Media activities from head to toe – during a 2 – 3 hours visit. Our Specialist will show you exactly how you can improve your Website and how to improve your Social Media activities.

If it´s not possible for the eMaketing Specialist to visit your Dive Centre – we can always organise an Online Consultation.

 

13735723_1056550734419555_678261624877133597_oStore Wraps > Design

PADI has an amazingly professional Designs Department who can “pimp“ your Dive Centre outside or inside. We are even able to organise a Car Wrapping.

 

Poster and Brochure Support > Design

Like the Store Wrapping – We can support you by design customized Posters and Brochures for your needs.

 

Adverbs on Social Media

In the past few years, PADI launched very successfully the Adverb support for PADI Members on Social Media. PADI is sponsoring adverbs for your Dive Centre for example on Facebook or Google.

 

Website Reviews

If you wish – we can organize a Web Review for you. PADI is working very closely with an external company together who will check your Website. You will get a detailed report from PADI with all the changes you need to make to improve the traffic to your Website and that the Website is working better for you.

 

fb-header-aarau-dive-factory-2017_signatureSocial Media Support & Artwork Assistance > Cover Photos etc.

Our Designs Department can create cover Photos for your Facebook campaigns or to advertise your events.

 

email-templateEmail Template Design & assistance > with or without EVE

Our daily business is writing emails and read emails… PADI can show you how easy it is to work in the future with an EPS like Mailchimp for example. We can also, if you wish, design special Templates for your needs.

 

 

 

canary-campaignCampaign Support

Our Marketing team is worldwide 24/7 active. We never sleep and we always create new campaigns and content for our social media channels, for our blogs and for our Website. The goal is always the same – we want to bring your customer back in your Dive Centre and we are looking for the customer their where they are looking for you… We are leading your future customer in your direction.

Below you will find a link for a campaign to advertise the Canary Islands:

 

Important

Please don’t be afraid to ask. We might not always be able to assist immediate, or have the resource to complete the request at that time, but we will be endeavouring to help where we can.

Please contact your PADI Regional Manager if you wish more information about the Marketing support we provide during 2017.