July 21, 2018 marks the fourth annual PADI Women’s Dive Day. With hundreds of events hosted by PADI Dive Centres and Resorts around the world, divers will join together to celebrate female divers, aiming to encourage more women to take up the sport.
As a PADI Divemaster you can help encourage more women to take the plunge and sign up for a scuba diving course. Here are 5 top tips how to inspire and empower others to enjoy diving as much as you do!
- Promote PADI eLearning
PADI eLearning provides a flexible learning option that enables women and men alike to easily fit dive theory around work and family commitments. Learning to dive has never been more convenient!
- Promote ReActivate
As a PADI Divemaster you can conduct the ReActivate™ program for certified divers. With that in mind get in touch with women who have dropped out of diving and invite them back to ReActivate.
- Promote scuba diving lessons for kids
Having more female divers generally increases the number of families diving, which helps create a stronger and more active dive community. As a PADI Divemaster you can further attract mothers and families into diving by promoting kids scuba programs, such as PADI Bubblemaker, PADI SealTeam and PADI Junior Open Water Diver. Learning to dive will help the soon to be female divers relax from the stresses of daily life and keep the kids active at the same time!
- Organise non-diving events
Non-diving events (for example, beach clean ups, hosting fundraising events for Project AWARE) can help divers and non-divers alike connect with the dive community. As a PADI Divemaster you can encourage your customers to invite female friends who are curious about diving, so they can network with scuba enthusiasts and get a flavour of what extraordinary experiences lie ahead of them on their scuba journey.
- Stock women’s dive gear
Encourage your dive centre to stock up on female and children’s dive equipment. When walking into a dive centre for possibly the first time, people need to be able to identify themselves in imagery, so including bright and vibrant photos of women diving in your marketing materials should help inspire more female divers.
Don’t forget to register your event on the PADI Women’s Dive Day event locator so divers can easily find information and make plans to take part. It’s easy! All PADI Members (dive shops and individual pros) can simply enter the details here and your event will show when a diver looks for Women’s Dive Day events near them.
PADI Divemasters, we are reaching out to you to help us spread the word! By implementing one of our top tips you can help to encourage more women into the world of diving!