Welcome to our new PADI EMEA Course Directors

In July, the second 2017 International Course Director Training Course (CDTC) took place in Punta Cana, Dominican Republic.

During nine intensive days, working with PADI staff from Regional Headquarters, the selected Course Director candidates learn to market and teach PADI’s Instructor level training courses. Upon successful completion, candidates were awarded the esteemed rating of PADI Course Director.

We now welcome our newest PADI Europe, Middle East and Africa Course Directors and wish them much success with their Instructor Development businesses in 2017.

MARTIN PEDERSON DENMARK
CLARE DUTTON ENGLAND
MARGRIET SCHUUR ENGLAND
SU-LI WONG ENGLAND
ISABELLE TRUBLET FRANCE
OLIVIER CREYSSAC FRANCE
NAVEH HARRIS ISRAEL
JESSICA ROSSETTO ITALY
HAITHAM KHAIYAT SAUDI ARABIA
FOUAD AHMED ALHAKAMI SAUDI ARABIA
PEDRO A. C. MORENO SPAIN
NICOLAS LAATSCH SPAIN
MICHAL MOTYLEWSKI SPAIN
ANNA VIKER SWEDEN
JOSE CANCELA SWITZERLAND
MACIEJ GLOWALA-SLUPINSKI SWITZERLAND
MICHELINA COLELLA UAE
NICOLA LIDDEL UAE

To learn more about the Course Director Training Course or to apply for selection onto the programme click here

 

PADI Women’s Dive Day in Egypt

On Behalf of PADI EMEA, I would like to THANK all PADI Dive Resorts and PADI Professionals in Egypt who participated in the 2017 PADI Women’s Dive Day.

Aim of the event is to convert a “male-dominated” diving industry into a more modern and up-to-date one, where women should make up half of all certifications!

Here some examples on how PADI Diving Resorts in Egypt helped in achieving the goal:

Blue Ocean                                                                                                                      Organized a ladies only day diving followed by an evening party with live music and fire show.

Circle Divers                                                                                                            Organized two ladies only dives from the shore with a special lunch break in a picturesque location followed by an evening BBQ at the diving center.Dive Point Red Sea                                          Divers United (Elite Diving)                     Organized a ladies full day diving                       Organized a “Safari dress up day!”              from the boat (with an intruder).                          The theme was 60’s flower power!            

Euro-Divers                                                                                                                   Organized two ladies only dives from the shore enriched by a welcome drink before the dives, special lunch break and cake party afterwards.

H2O Divers                                                                                                                        Organized a ladies only clean up dive followed by BBQ at night.

Idive Diving Centers                                                                                                    Organized a ladies only DSD Day.

Panorama Divers                                                                                                               Organized a ladies only full day diving garnished by delicious food on the boat and live entertainment. Here above, participants performing “Women Dive Day” underwater choreography!

Pharaoh Dive Club                                                                                                            Organized a ladies only reef/beach clean up as well as invited local Egyptian ladies to try snorkeling and/or diving.

Wonderful Dive                                                                                                      Organized (in cooperation with the hotel) several activities including: shore diving, DSDs, snorkeling trip and raffle.

This was a great day for everyone to help strengthen and grow the female dive community, attract new women to the sports of scuba diving and freediving, and motivate existing female divers to get back in the water and continue their dive training!

Join PADI at InterDive 2017!

Once again, PADI will be exhibiting at InterDive 2017, at Messe Friedrichshafen GmbH, from the 21st – 24th September 2017.

The InterDive trade show is an integral part of the dive industry, showcasing diving, snorkelling and travel. Whether it’s equipment purchase, PADI diving education or detailed information about nearly every attractive diving destination in the world, it’s all about water for four days in Hall B5 at Messe Friedrichshafen!

Come and visit us on the PADI stand for a friendly chat, to see our new products and to meet your PADI Regional Manager.

We look forward to seeing you there!

Premium Listing on the PADI Dive Shop Locator

Did you know that padi.com receives more than 1.75 million monthly page views and nearly 422,000 unique monthly visitors? Not to mention, the PADI Dive Shop Locator is accessed over 26,500 times a month. That’s a lot of divers! PADI is now offering the PADI Premium Listing, a powerful tool you can use to take advantage of this online traffic and promote your dive center or resort within the Dive Shop Locator. Read below to find out all the ways the PADI Premium Listing can benefit you.

PREMIUM DIVE SHOP LOCATOR LISTING INCLUDES:

  • Name, address, phone number and an interactive map to easily locate you.
  • Image displays directly on the main listing to make your facility stand out!
  • Expanded business content to further advertise your operation.
  • Information organized under easy-to-navigate tabs.
  • Information displayed on the PADI Mobile app.

Expanded Information with the PADI Premium Listing

PremiumListingPremium Listing – Expanded Information Card

InformationCardPADI Sponsored Side Bar Ads

BarAds

Upgrade now to the premium listing for only US $160 per year.

If you have questions, please contact Annette Ridout.

“Person of the Year”

“Person of the Year” of the Republic of Maldives

Maldives First PADI Course Director Mr.Hussain Rasheed Sendi was named “Person of the Year”  at Maldives Travel Awards People’s Edition by Maldives Association of Travel Agents and Tourators (MATATO).

Sendi who is also the Managing Director of Dive Oceanus has been among the active dive industry professionals who have worked hard in training the youth as dive masters and instructors. His contribution to keep the marine industry safe is remarkable while his experience and knowledge to keep the diving industry going ahead by awareness programmes on species and environment have benefited the tourism industry and the nation.

The first event of Maldives Travel Awards People’s Edition has been held on 13th July at Adaaran Select Hudhuranfushi in North Male’ Atoll.

Ten Individuals were honored with the title of “Person of the Year” at the special function. MATATO started the Nation’s first travel industry recognition brand in 2012 and succesfully deleivered Maldives Travel Award events in the country and a special edition in Dubai.

In 2017 MATATO has introduced 3 editions of Maldives Travel Awards, recognizing Guesthouses, People’s Edition and the Gala.

 

 

Kuredu Express – One dive site, endless experiences

A favourite dive site of many guests, Kuredu Express is full of surprises – the varied topography coupled with the ever-changing current conditions mean it’s never the same dive twice. This well-known site is dived by Prodivers Kuredu 3-4 times a week, and during the last 10 years we’ve dived it a whopping 2337 times!

What makes Kuredu Express so alluring?

Currents

The ‘Express’ part of the site’s name comes from the currents that flow here – sometimes fast and furious, sometimes mild and mellow but often quickly changing. The outreef current and channel currents each play their part in how the site is dived, adding to the variety of diving on offer here. Due to the rapid changes in currents, divers can encounter a vast variety of marine life which makes diving on Kuredu Express a special and unique experience. With the right conditions this site can be accessible to most qualified divers.

Topography

It’s a dramatic site with three distinct areas – the sandy channel, the corner with large terraces and the huge overhangs or bays at the start of the outreef.

Sharks!

Famous as having one of the largest shark populations in the Lhaviyani Atoll, with the right conditions the shark action here can be mind blowing, but there’s more to the life on Kuredu Express than just sharks… there’s an enormous quantity of schooling fish, eagle rays, sting rays, napoleon, tuna and, on rare occasions, even hammerhead sharks. Turtles, moray eels, and even leaf fish have been found here too. If it’s the sharks that interest you, learn about them prior to a dive with them during our Maldivian Shark and Ray Diver course, a PADI Distinctive Specialty.

Great photographic opportunities

With a small current divers can take their time exploring the overhangs and getting great shots with blue water background and, when the current is pumping, simply hang on and enjoy the show unfold at the corner as the pelagic photobomb your every shot!

Location

Just 5 minutes from Kuredu jetty – it doesn’t get much more convenient than this.

On 12th April 2017, Laurie Miller, 40 time repeater guest on Kuredu, dived Kuredu Express for the 150th time. He is a passionate diver and his knowledge of marine life is impressive. We asked Laurie to share his views about our beloved Kuredu Express:

What is it about Kuredu Express that fascinates you?

“It’s like doing 3 dives in one. First you have the deep channel with nice overhangs where strong currents present the opportunity to see some of the bigger fish, then you have the outreef where we usually see the big Napoleons and lastly the bays where the fish life is booming.”

What are your most memorable moments on Kuredu Express?

“When the sharks are swimming between the divers. First time I’ve ever seen a Blacktip reef shark was on Express. One of the few places where you will find the Palette Surgeonfish, a.k.a. Blue Tang, a.k.a. Dory. I’ve seen the peacock flounder there as well.”

How would you sum up Kuredu Express?

“It’s a different experience with new challenges every time you do it because of the different currents.”

We left Laurie to enjoy the rest of his 40th stay on Kuredu, in fact he’s still here, enjoying diving free of charge as a special perk for visiting 40 times. Check out our generous Repeater Discount Program and you could follow in Laurie’s footsteps

Women’s Health in Diving

Written by DAN staff

DFD_WomenDiversWith PADI® Women’s Dive Day coming up on 15 July, this is an excellent time to review a few issues unique to female scuba divers. The issues that pertain to women’s health and safety in the water aren’t broadly publicized. Refresh yourself on some of the most common gender-specific questions student divers may ask and do your part to better educate the dive community.

Oral Contraceptives

While there has been no evidence found that the use of oral contraceptives increases a diver’s risk of DCS, it may slightly elevate the risk of clotting conditions like deep vein thrombosis (DVT). Research indicates that use of an oral contraceptive pill (OCP) can increase the risk of events like a pulmonary embolism, heart attack or stroke. That risk is further increased by a sedentary lifestyle and smoking. While these events may be somewhat manageable on dry land, they can cause serious issues in the water. OCP use is generally accepted as safe for divers, but it’s recommend that student divers exercise regularly and not smoke to reduce their risk of clotting conditions that could cause injuries during a dive.

Diving After Pregnancy

Recommendations for returning to diving after childbirth vary based on the type of delivery. After a typical delivery without complications, a woman can generally resume diving in about 21 days. This allows time for the cervix to close and limits the risk of infection. Uncomplicated Cesarean sections generally require eight to 12 weeks of recovery before diving to limit infection risk. If a woman is put on bed rest due to complications of the pregnancy, it is prudent to refrain from diving for more than 12 weeks because of the loss of strength and aerobic capacity. Following a miscarriage, a woman can return to diving as soon as a physician releases her for full and unrestricted activity.

Couple on an adventure

Osteoporosis

The National Osteoporosis Foundation recommends that women receive a bone density test if they have broken a bone after age 50, are menopausal or postmenopausal with risk factors, or are older than age 65. The recommendations include a significant portion of both divers and potential divers, and the condition should not be overlooked. Osteoporosis is not a contraindication for diving, but women who have the condition or severe bone loss should consider donning equipment in the water and adapting their diving to reduce the risk of fractures and falls. Good precautions for divers who may have compromised bone health include avoiding wearing heavy dive gear out of the water, carrying cylinders on land, or undertaking hazardous shore entries.

Breast Implants

Once sufficient time has passed after a breast augmentation or reconstructive surgery, a diver may resume diving without increased risk. Divers with implants may experience minor buoyancy and trim changes following their surgery, and should avoid constrictive chest straps that may increase the likelihood of implant rupture, but otherwise have no reason to be concerned. Breast implants do not pose a problem to diving from the standpoint of gas absorption and do not represent a contraindication to diving.

For more information on women’s health and diving visit DAN.org/Health

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PADI Business Academy in Cape Verde

PBA Lite 2017 Blog Header

Dinamize a sua Operação de Mergulho em 2017 e mais além

Quer alinhar as suas estratégias de marketing em vários canais este ano e melhorar a eficácia geral das suas iniciativas? Aprenda como, ao participar num dos seminários PADI Business Academy Lite

1 day PADI Business Academy Lite – €99 – £88 – CHF107

Tópicos das apresentações 2017

O PADI Business Academy Lite irá este ano focar-se na integração de tanto uma estratégia de merketing digital forte, bem como, oportunidades de negócio, vendas, serviço ao cliente e de treino.

Durante o decorrer das sessões os participantes podem esperar obter conhecimentos nos seguintes tópicos:

  • Páginas de Internet
  • Vendas
  • Redes Sociais
  • Serviço ao Cliente

E como Graduado Business Academy, terá acesso á nossa Promoção de Vendas exclusiva, ajudando-o a levar mais á frente o seu negócio digital.

Para se registrar simplesmente clique aqui para descarregar e preencher o formulário. Por favor, envie o formulário preenchido para Dave Protheroe do Departamento de Marketing

Date Country City Language
24th & 25th July Cape Verde Sal Island Portuguese
1st September Italy Ustica Italian
October Zanzibar Zanzibar Town English

 

OFERTAS DE VENDAS EXCLUSIVA!

Faça o seu registro hoje  e como participante terá direito à nossa oferta exclusiva de vendas 5-4-4 em todos os produtos digitais¹

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¹ Válido para todos os productos digitais PADI com exceção de eLearning para  participantes do PBA Lite 2017.

*Por favor note que as PBAs demonstradas na agenda anual poderão  estar sujeitas a cancelamentos ou alterações. Se pretende assistir à Bussiness Academy Lite 2017 por favor verifique a agenda regularmente. PBAs adicionais poderão ser adicionadas ao longo do ano.

** Para efeitos de contabilidade a moeda cobrada  será reflexiva sobre a moeda cujos participantes pagam a sua taxa de renovação, independentemente da localização da PADI Business Academy Lite 2017.

 *** O preço não inclui IVA


Supercharge Your Dive Operation in 2017 & Beyond

Want to streamline your multi-channel marketing strategies this year and improve the overall effectiveness of your initiatives?  Learn how by attending one of the PADI Business Academy Lite one day Seminars.

1 day PADI Business Academy Lite – €99 – £88 – CHF107

2017 Presentation Topics

The PADI Business Academy Lite focuses on the integration of both a strong digital marketing strategy as well as business, sales, customer service and training opportunities.

PBA Lite attendees will benefit from presentations on:

• Website enhancement
• Sales techniques
• Social Media
• Customer Service improvements

And as a Business Academy Graduate attendees will be entitled to an exclusive Sales Promotion, helping to drive their digital business forward.

To register, simply click here to download and complete the form and return it to Dave Protheroe in the Marketing department.

Date Country City Language
24th & 25th July Cape Verde Sal Island Portuguese
1st September Italy Ustica Italian
October Zanzibar Zanzibar Town English

EXCLUSIVE SALES OFFER!
Register today and as an attendee you will be entitled to our exclusive 5-4-4 sales offer on all digital products¹

OWD_touch¹Valid on all PADI digital products excluding eLearning for PBA Lite 2017 attendees.

*Please note that PBAs shown in this Schedule may be subject to change or to be cancelled. If you plan to attend a 2017 Business Academy Lite, please check this schedule regularly. Additional PBAs may be added during the year.

** For accounts purposes the currency charged will be reflective of the currency that the attendees pays their renewal fee in, irrespective of PADI Business Academy Lite location.

***Price does not include VAT

Pro-Level Continuing Education

Written by John Kinsella

It’s at the very heart of the PADI® System and instinctively you know it’s important. You make a point of letting all the divers you work with know about continuing education: Open Water Diver is just the beginning, Advanced Open Water Diver is not for advanced divers, it’s to advance divers, Rescue Diver is the obvious next step and so on. Promoting diver level continuing education is second nature for dive pros. But do you practice what you preach? Professional-level continuing education is, if anything, even more important. Here are a few reasons why:

  1. Continuing education benefits both dive businesses and dive pros. Businesses thrive on highly skilled, specialized and cross functional staff who have the skills to perform a variety of duties and teach a broad range of courses. Dive pros with those skills position themselves well for promotions and equip themselves to compete effectively in the job market. Simply put, they’ll get better jobs and their employer will have a more valuable employees.PADIDiveShop_0513_0204
  2. Perhaps an even greater benefit for dive professionals is that continuing education encourages finding and using the best tools and techniques available at any given time, and to realize that these tools and techniques will change over time. This attitude is increasingly important in the face of consistent technological advances and increased competition for jobs. Crucially, it helps dive businesses stay relevant to emerging markets that expect, and demand, technologically savvy instructors.
  3. Another continuing education benefit may be more abstract, but is no less important: It’s a powerful way for dive pros to acquire both theoretical and practical knowledge and to improve their problem-solving skills. This is an essential arrow in every dive professional’s quiver. Things change, issues crop up, but the well educated and well prepared PADI Pro is equipped to avoid or solve problems before they become something worse.
  4. Finally, it’s just fun. There is no better cure for a mild dose of the “same old same old” than an immersive experience in something new and exciting. Nothing benefits a dive business more than a refreshed dive pro.

 

The Business of Women in Diving

Written by Megan Denny

The average entry-level diver is 27-30 years old, college educated, and male (60 percent are male). For many years the gender ratio of 65 percent male versus 35 percent female remained constant. However, there’s been a shift in the past five years and women now make up 40 percent of new divers. That’s good progress, but the pool of potential women divers is still massive.

An average female consumer is an ideal scuba diving customer. The numbers don’t lie.

Major companies, such as Nike and the PGA (Professional Golfers Association) are taking statistics like these to heart. After Nike chose to focus on women, sales jumped 20 percent and Nike expects revenue from women’s apparel more than double in five years. The PGA recently launched a campaign to increase women’s participation in golf – an industry that is in decline. Only 19 percent of all golfers are women, and PGA research shows, “there are millions of women who want to participate in golf, but they don’t feel welcome. They haven’t been invited.”

Make Women Feel Welcome

Many of the things that make your business female-friendly are just plain smart business practices including:

  • Offer PADI eLearning® – Working women and those trying to balance family commitments will appreciate this flexible, go-at-your-own-pace option.
  • Keep it clean – Many people, not just women, think negatively about a business with a dingy bathroom or changing room. If you’d think twice about showing your mother your facilities, it’s time to spruce up the place.
  • Invite them back – Get in touch with women who’ve dropped out of scuba diving and invite them back by promoting ReActivate®.
  • Stock women’s gear – Having dive gear and other products designed for women available is welcoming.

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One of the most effective ways to bring in new female divers is by asking current customers to invite other women to try diving. Be upfront: let them know you’re trying to change the perception that scuba is for old guys. Ask what you could do to bring in more women and offer an incentive. The results will pay off.

“Camaraderie keeps women diving, buying gear, taking trips,” says Chelsea Cameron, Sales and Marketing Manager for The Diving Locker in Vancouver, Canada. “There’s one group of ladies at our store that went to Cozumel together and they‘re like the three amigas. They’ve been doing courses together, they all bought dry suits together and they egg each other on.”

Female Staff and Instructors are Essential

“Having female staff helps to draw in more female divers. They feel more comfortable when they see other women in the sport. Especially when fitting gear, there are things guys don’t think of, especially with getting into wetsuits,” says Cameron.

Virginia Watson, Marketing Manager at Dive Otago, New Zealand echoes this sentiment. Having a mix of male and female instructors enables us to provide good role models for female divers that are just beginning in their dive career. They see that even in our harsher conditions, women are more than capable of diving day in day out.”

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Women make up at least half the staff at both Dive Otago and The Diving Locker and research proves this is a smart idea for any business.

  • An economist from Carnegie Mellon found teams with at least one female member had a collectively higher IQ than male-only teams.
  • When Fortune 500 companies had at least three female directors, the return on capital, sales and return on equity increased by 40 percent or more.
  • Studies from a variety of industries found that having a larger number of women on a team accounts for greater psychological safety, team confidence, group experimentation and team efficiency.

Source themuse.com

Greg Kocher owner and president of The Diving Locker notes, “I’ve been in business for 50 years and I’ve always tried to promote scuba to different age groups and demographics. I have eight full time employees and half of them are women. It’s proven to be a good model. I’ve been in business so long because of the exceptional staff.”

At Broadreach, a youth educational adventure company, 75 percent of headquarters employees are women and 62 percent of their dive staff are female. “Having so many women in leadership and instructor roles makes us a very adaptable company, as we’re all coming to the table with different points of view. It makes us better problem solvers and communicators, plus it gives us stronger collaborative spirit,” says Creative Director Ladye Jane Vickers.

Kate Farthing, Director of Field Operations at Broadreach adds, “Our programs have attracted more female students each year, and having females working in the industry is often encouraging to parents trying to support their young women as they reach for their goals. The ability to understand, support and encourage our female students is really rewarding and I think sits well with our clients.

“Female dive staff, for lack of a better way to put this, can help ease the concerns of female participants in ways that male instructors have a harder time with. Getting in and out of wetsuits, lugging gear around, what do I do if I’m on my period…all of these things are so naturally facilitated by female dive instructors (not to say that guys aren’t able) but it’s important to have both so all students feel comfortable sharing their concerns and finding solutions.”

Marketing to Women

Virginia Watson from Dive Otago shared this tip: “Championing female divers on Facebook is an awesome way to boost enrollment numbers organically. When we are actively looking to increase female numbers through paid advertising we specifically target that demographic and use images of inspiring female divers. People need to identify themselves in the imagery so including photos of woman in all areas of your marketing should also help… it might inadvertently pull in more males too!”
Check out: 7 Women in Diving Everyone Should Know or female PADI AmbassaDiver™

Photo courtesy of Dive-Otago-2

Photo courtesy of Dive Otago

The Family Factor

Roughly half of women of childbearing age are mothers, and some PADI® Dive Centers have found success partnering with a child-care service or hiring a babysitter. This helps mom take a breather (off a regulator) while she does a scuba review, and gives parents a chance to enjoy time together as a couple.

Another popular way to attract mothers and families is by offering kids scuba programs and selling products that cater to divers with children. “We run a week-long scuba camp for kids 10-15 years old four times during the summer. Predominantly, three women teach the camp, and they enjoy doing it. But all of our staff are involved in teaching, selling, and running weekend trips,” says Kocher of The Dive Locker.

Broadreach Dive Instructor Hannah Tannenbaum shared her thoughts on the benefits of scuba for girls and young women, “Diving is empowering because it’s an entirely new realm in which social pressures and appearance don’t matter. All that matters is your safety, awareness, and immense humility in acknowledging we are such a small piece of this wide and beautiful world, and that our stresses and day-to-day problems don’t matter as much in the face of a sea turtle. I love teaching young women to dive and seeing them develop a new sense of self and gratitude for their world which diving opens.”

Build a Community

A study from Indiana University on exercise habits found that people with a regular gym buddy experienced only a 6.3 percent dropout rate after twelve months compared to a 43 percent dropout rate for people who worked out alone. Help female divers stay active by starting a “Diva Dive Club,” or a PADI Pro mentorship program.

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Kate Farthing from Broadreach notes, “The mere presence of our female staff offers such a great vision of the future to our students. They know being a dive professional isn’t such a far off goal.  Many of our dive instructors began as Broadreach students in middle school and worked their way to being instructors by the age of 18. Our students really build lore around the instructors who have been around Broadreach since they started diving and think they are the coolest of the cool. It’s an easy thing to aspire to.”

Nondiving events (beach parties, bar nights, clean-up events, etc.) can help divers – male or female – connect with new dive buddies. Encourage customers to invite female friends who are curious about diving, but aren’t ready to sign up for a class. Scuba diving can seem intimidating, but meeting fun and supportive divers can quickly shatter that perception.

If you’re interested in bringing more women into diving, use PADI Women’s Dive Day on 15 July as a kickoff event. Dive Otago plans to offer free Discover Scuba® Diving sessions, high tea and tutus. Broadreach has numerous Women’s Dive Day activities planned including a thank you celebration for their female staff and live-streamed dives.

Get started at the PADI Pros’ Site Women in Diving page

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Trying something new can be intimidating – for potential female divers and business owners. But when more women dive, it’s a win-win. Here are some parting words from Chelsea Cameron at The Dive Locker, When you’re out on a dive with more female divers it’s more low pressure, people are more comfortable sharing stories. Having more women is great for the shop the atmosphere. We enjoy it a lot, we have fun, we keep the guys in check.”