PADI at Cornwall ScubaFest 2014

PADI attended Cornwall ScubaFest earlier this month, enjoying a highly successful presence on all three days of the bank holiday weekend.

Photo Credit: Aerial Cornwall ( //



The new yurt village at Pentewan Sands provided a fantastic community atmosphere and attracted plenty of visitors, from registered event attendees to passers-by. PADI staff members Simon Chance (PADI Retailer and Resort Associations Manager), Matt Clements (PADI Regional Manager) and Danielle Schofield (PADI Marketing Coordinator) enjoyed the opportunity to welcome new and existing divers as well as catch up with fellow industry members.


Aquasport International provided PADI technical dive experiences throughout Saturday and Sunday, with rebreathers, sidemount and twin set configurations all on-hand for testing in the swimming pool. Both days were packed with divers keen to try something new, and who finished their session smiling and very keen to continue with PADI TecRec training!


PADI Diving Society recently re-launched with a global alignment and was another focal point at the PADI stand. The Society, which provides scuba-related benefits to over 180,000 members, received a terrific amount of interest each day, including new membership signups and raffle entries, with each visitor able to take away a complimentary copy of Sport Diver magazine, the official publication of the PADI Diving Society.


The weekend social calendar was also fun-packed, with raffles, bands and fancy dress competitions – but Sunday afternoon drew in big crowds and even bigger laughs, with ScubaFest exhibitors and visitors invited to test their skills on a just-for-fun rodeo tournament. And, yes – Simon, Matt and Danielle all braved the bucking bronco… but sadly didn’t claim the top title (maybe next year!).


PADI is already geared up to attend Anglesey ScubaFest (August 16-17th), and will be offering a range of activities from Discover Scuba Diving experiences through to technical tasters, as well as rescue workshops and more! Watch this space!

Diver Safety Message

With the start of the season upon us, PADI has worBDSGked together with other members of the British Diving Safety Group (BDSG), to produce seven top tips for divers to follow before they embark on their first dives of the season.

Nick Fecher, Coastal Safety Product Manager, said: ‘With Easter traditionally heralding the start of the diving season, the British Diving Safety Group has come together to produce and promote a set of consistent safety tips for divers.

‘We are encouraging divers to follow our seven top tips to ensure they enjoy the start of the diving season safely.

‘Simple steps like checking your kit is in working order after a winter in the garage and practicing in a pool or in shallow water before the first dive of the season can help ensure your safety.’

The seven top tips are:

• Have your kit serviced in line with the manufacturer’s recommendations.
• Check all your kit is in working order, such as suit seals and rubber straps for perishing, zips and SMB reels.
• Practice your skills in a pool/shallow site before the first dive of the season.
• Plan some work up dives to ease yourself back into the water if you have not dived since last year.
• Be realistic about your fitness levels before commencing the season.
• Don’t let complacency creep in. Inform the Coastguard of your plan and undertake a thorough buddy check before each dive.
• Do not underestimate the risks; accidents do happen to people like you.

Notes to editors:
For more information please contact Luke Blissett, Public Relations Officer, on 01202 663184 or email ., contact the RNLI Press Office on 01202 336789 or email Click here for here for the RNLI website

PADI Store Birthdays in April 2014 for regions 11 and 16

Congratulations and a massive thank you from Terry Johnson and Matt Clements to the following PADI Retail and Resort Association members this month for the following anniversaries:

22 Years

S-2605 West Wales Dive Company

21 Years

S-2831 The Dive Zone Ltd

14 Years

S-3715 DiveStyle
S-3723 Above & Below Dive Centre
S-3674 Go-Dive Scuba Centre

13 Years

S-32043 Aquaholics

12 Years

S-32157 Wirral Sports – Diving & Watersports
S-32163 Aquatechnique Scuba School

11 Years

S-32317 Vobster Quay Diving Centre
S-32322 Fourth Element Diving

10 Years

S-32492 Sunderland Scuba Centre
S-32494 Glaciere Diving & Sailing

9 Years

S-35129 Scubaco Ltd

7 Years

S-35493 Just U Dive Ltd
S-35502 Discover Diving

6 Years

S-35686 The Tribe Discover Scuba Ltd
S-35687 Odyssey Dive Centre Ltd

4 Years

S-21850 Dive Rutland

3 Years

S-22404 OceanAddicts (M/V Embarr)

2 Years
S-22965 Aquatrek Divers

Power up with the PADI Business Academy – Stockholm

PADI Business Academy

PADI Business Academy (PBA) is the powerful, and hugely successful, business development tool only accessible to PADI members. If you’re looking to increase your business exposure, sales and bottom line profit you can’t afford not to become one of the thousands of successful international PADI Business Academy graduates.

Take a sneak peak at our first 2014 Business Academy! Click on the video below.

PADI Business Academy video

And to take a look at what the PADI Business Academy can do for you, view this brochure!

Join us for one for one of the upcoming 2014 PBAs. This two day programme will inspire, equip and motivate you, helping you prepare your business for unprecedented growth in 2014.

To register for a programme, complete the PBA Registration Form* and return it to the Marketing department. Additional registrants from the same Dive Centre will benefit from a 50% discount and each primary Dive Centre attendee will benefit from a €/£100 credit toward their 2015 Dive Centre renewal.

*Further PBA 2014 dates to be added

PADI Staff Spotlight: Sophie Haye (Coordinator, Instructor Development)

Sophie Haye – Coordinator, Instructor Development

Sophie Haye








Contact details:


Telephone:+44 117 300 7303

A quick bio from Sophie:

“I’m an Instructor Development coordinator here at PADI EMEA and I’ve been working here for around a year and a half. Before PADI I was studying French & Spanish and Cardiff University then did a work placement in Spain for a short while before returning to Bristol, where I grew up. In my spare time I sing in a 3-part harmony trio and make a mean cupcake (if I do say so myself)”

When did you first learn to dive? I did the Open Water course in August 2013 with some of my fantastic colleagues as my instructors.

How many dives have you done?  Only the Open Water ones so far, but I definitely plan to get more dives logged in 2014.

What is the first bit of dive equipment you bought? A Mask and Snorkel.

If you could only pack one bit of dive equipment to take with you on a trip what would it be? Well… my mask and snorkel as that’s all I own at the moment!

What is your favourite dive site in the UK? I’ve only been to Cromhall quarry for my training so I guess it wins by default! I’m keen to try out some more UK dive sites this year.

What is your favourite dive site in the world?  Ask me after I’ve been to the Philippines in April 😀

What song do you currently like to listen to before you go diving? The entire Beyoncé back catalogue.

What is your favourite animal underwater? Whale sharks absolutely fascinate me!

What animal would you love to see on your next dive? A Manta Ray would be pretty cool.

What dive site is at the top of your to wish list? I have a pretty long list but I think it has to be the Maldives

What sort of food do you pack in your lunch box to eat between dives? Home-made cupcakes.

If you could go diving with someone (dead or alive) who would it be? Dagmar Dworakowski – my partner in crime at the office!

ow course

The secrets to a successful eNewsletter

How to make a successful eNewsletter

Three questions to ask before we begin.

  1. Do you subscribe to any newsletters?
  2. If so do you like to receive them?
  3. What do you like about your favourite newsletter?

Some people believe that a newsletter is the strongest marketing and business tool bar none. A newsletter is a way of communicating with a large audience all in one go.


According to a study by Yankelovich in 2007, people are bombarded with over 5000 different marketing messages every day. From billboards, posters, brochures, television/radio adverts, emails to social media and more – it’s non-stop!

The good news is that eNewsletters are a simple and cost effective way to cut through the clutter and are a powerful marketing tool.

We have produced a ‘How to make a successful eNewsletter’ digital toolbox which consists of a recorded webinar which explains the secret hints and tips to generating successful profit-producing newsletters.

To get your hands on the digital toolbox, simply click the ‘The secrets to a successful eNewsletter eSurvey‘ link below or the Big Blue Button below and answer a 60 second eSurvey.

Once you have submitted your answers you will get your hands on the good stuff!

The Scuba Industry Trade Association AGM will be held on Wednesday 21st May 2014.

TIME: 14.00

VENUE: Apeks Aqua Lung, Neptune Way, Blackburn, Lancashire, BB1 2BT

All full SITA members are welcome to attend the AGM.


The SITA board are looking for people who are willing to put a little time aside a few days a year and sit on the Executive Committee. The committee has a good representation of the various arms of the UK industry including training agencies, manufacturers and distributers, retailers and media companies. However it always good to bring in new blood and freshen up the look and ideas of the committee. Although they cannot have a flood of committee members, if you want to join in and have your say, there are spaces on the committee for you. 


2014  is an election year. Both positions of Chairman and Vice Chairman are due for election. Vini Howlett, current Chairman iswilling to sit for another term if unopposed. The position of Vice Chair is now vacant after Jim Standing of Fourth Element has decided not to run again.


So if any of you would like to step up and sit on the committee, run for one of these positions, or attend the AGM then please email SITA Company Secretary
Rosemary Lunn or Chairman Vini Howlett.

Leaders into Earths Final Frontier

It’s a cliché but true that the underwater world is Earth’s final frontier, and the PADI family leads its exploration. This is significant, because for the first time in human history, our survival relies in part on exploration. This is because the oceans — inner space — anchor the global ecosystem. We must understand and preserve them to survive. When you teach people to dive, you transform them into explorers, but you also teach them the value of what they see.

Dive Against Debris
Dive Against Debris

The “new life forms” they find underwater thrive in a different world, but we all realise it is not a world apart from our own, but integrally linked to it. Sadly, it’s often a beer can or a patch of anchor-ravaged reef that reminds us how the terrestrial world affects the subaquatic world. Diving breeds an army of advocates who join us in championing the preservation of the underwater world.

New divers form ranks with us because, once they see how fragile yet wonderful the underwater world is, they value it and want to protect it. But our main motivation isn’t diving. It’s our kids. My fantasy (and yours, I suspect) for humanity’s future is a healthy, abundant world in which my children, your children and their children will live. I believe that PADI’s deeper purpose is transforming people into advocate-explorers who passionately examine and protect our fragile seas so that we will see this fantasy become reality. Sci-fi movies are fun, but that’s as far as they go. Diving is also fun, but it’s real. That’s why you make a difference.

What is the PADI Minidive of the revised Open Water Divers Course and how is it conducted?


During confined-water training, students develop skills they will apply and demonstrate mastery of in open water. As PADI Instructors, we look for the student to complete skills in a reasonably comfortable, fluid, repeatable manner as would be expected of a diver at that certification level. The process begins with individual skills. However, while diving we apply multiple skills together, so over the training progression, students learn to integrate the new skills. The minidive lets students carry out the steps of a dive in the same manner they would as certified divers. It gives them the context of how everything fits together and provides the opportunity to repeat skills within the context of a simulated dive. This prepares students better for their open water training, particularly Open Water Dive Four. Although only required in Confined Water Dive Five, you may integrate minidives earlier in your confined water training – and it’s a good idea if logistics and time permit.

Minidives build student confidence by allowing skill practice in context, such as making an ascent at the end of a dive or disassembling gear after the minidive. From an instructor’s perspective, minidives help you evaluate how well students understand the contextual aspects of diving techniques, as opposed to simply having the ability to repeat skills when signalled. Minidives should be fun. Student divers learn better, learn faster, face challenges with more enthusiasm and become comfort-able with diving quickly if they enjoy what they’re doing. Simple ideas motivate divers; start by explaining that they are simulating an open water dive. Add as much realism as you can, such as using similar entries and exits to those used in the local area or that you’ll have them use during open water training. If you will be diving from a boat, mark off an area of the pool to simulate the stern or water entry area of the boat for students to work within. Little things like introducing underwater games during minidives or having someone (not involved in training) shoot video of them during the dive builds enthusiasm. To help students refine their skills in context, you can, for example, make certain zones represent a sensitive bottom they must avoid contacting by controlling buoyancy and maintaining awareness.

Simulating and practicing such aspects of open water dives helps students anticipate what it will be like when they get to open water. PADI’s Guide to Teaching gives you a solid overview on how to conduct the minidive — in particular it explains how the students team up to plan the dive themselves (a practice run prior to Open Water Dive Four), how to use the PADI Skill Practice and Dive Planning Slate, and how you will interact and supervise. The minidive provides a perfect opportunity to introduce an underwater attention getting signal. Students hear the signal, make visual contact with you and can respond to your directions underwater. Learning this in confined water offers you more control of your students in open water.


Regarding time management, you may already use a skill circuit or other practice time during confined water training. In this case, you’ll see relatively little effect on your schedule. For those who don’t, you should only notice a minor increase in time because the minidive skills build on skills already mastered. For example, students have already demonstrated that they can swim without a mask, replace it and clear it before they would do so in the context of a minidive. Also, Confined Water Dive Five introduces relatively few new skills, affording more time for the minidive. Some PADI Members who conducted the course revision beta trials found that time spent during minidives is gained back in the open water, as students are more organized and prepared. If you need further information on the revised Open Water Diver Course, login to the PADI Pros Site and search under [Training Essentials, Curriculum, and Revised PADI Open Water Diver Course Information Page].

PADI Releases Open Water Diver Touch

PADI Open Water Touch

PADI introduces world’s most popular open water training system on tablets to connect more consumers with PADI Dive Centers and Resorts.

Continuing to lead the way in diver education and attract more divers to PADI Dive Centers and Resorts, the PADI organization has launched the next evolution in the PADI Open Water Diver experience: the revolutionary PADI Open Water Diver Touch. An industry first, the Touch fuses state-of-the-art technology with proven PADI instructional design to deliver the excitement and experience of learning to scuba dive to consumers’ iOS and Android* tablets.

The Touch is a tablet-based version of the PADI Open Water Diver program – the world’s most popular scuba diving certification course. It integrates the PADI Open Water Diver manual curriculum, learning objectives and video clips into a rich, interactive learning environment. Since the Touch is a tablet-based application, no internet connectivity is required to view course content, although users must be online to complete Knowledge Reviews. So, student divers can conveniently access the knowledge development portion of the course at any time from any location. This increased accessibility makes the PADI Open Water Diver Touch extremely appealing to the ever-growing market of tablet users.“As consumer behaviors change, thPADI OW Touche dive industry must change to meet their expectations,” says Drew Richardson, CEO and President of PADI Worldwide. “Globally, tablet sales accounted for 48 percent of all PC sales last year. And, the worldwide tablet market is forecasted to grow 47 percent in 2014. Mobile devices have had the most rapid acceptance of any technology in history and people expect to do everything — including learn to dive — with them. The new PADI Open Water Diver Touch lets PADI Members give consumers what they want, and in the process, get them into their local PADI Dive Center or Resort.”

To further grow the industry and drive even more consumers through PADI Members’ doors, the PADI organization has also launched the new PADI Digital Library app, currently available for Apple iPad at the iTunes App Store. Consumers downloading this free app receive complimentary access to the PADI Open Water Diver Touch Introduction, which includes a call-to-action encouraging them to contact their PADI Dive Center or Resort to enroll in a course. The PADI Digital Library app will soon be available from the Google Play Store for Android devices as well. Consumers can purchase the complete PADI Open Water Diver Touch from PADI Members.

Want to learn more about the PADI Open Water Diver Touch? Contact your PADI Regional Manager or Sales Consultant. If you’re not a PADI Member and would like to learn about all of the innovative PADI products and membership benefits, contact your PADI Regional Headquarters and join the leaders in scuba diver education today.

PADI – The Way the World Learns to Dive®

*iOS version available now. Android version to follow.

Contact Us!

PADI Europe, Middle East and Africa
Pavilion 1, The Pavilions
Bridgwater Road, Bristol, BS13 8AE, UK
Tel: +44 (0) 117 300 7234
Fax: +44 (0) 117 971 0400

Registered UK Company Name: PADI EMEA Limited, VAT Registration No: GB 609 3115 60
© 2014 PADI EMEA Ltd.