Using Twitter for business


A lot of Dive centre owners ask me, if they should be on twitter.  I always say yes your centre should be.  I also have a lot telling me that they don’t like/get/understand/have time for Twitter.   Again my answer is simple its a business tool and you should be using it if you want to grow your business.  You probably don’t like doing your stock take but you still need to do it. Continue reading “Using Twitter for business”

EVE User Webinar Group dates and registration links

The EVE User Webinar Group is designed to give hints and tips on how to use EVE effectively organise your business and sales. Here are the dates for 2013/2014 calendar and links to click to sign up:

Thursday 21/11/13 – 13:00-14:00 (GMT) – click the ‘Sign Up Now‘ link
Thursday 19/12/13 – 13:00-14:00 (GMT) – click the ‘Sign Up Now‘ link
Thursday 16/01/14 – 13:00-14:00 (GMT) – click the ‘Sign Up Now‘ link
Thursday 20/02/14 – 13:00-14:00 (GMT) – click the ‘Sign Up Now‘ link
Thursday 20/03/14 – 13:00-14:00 (GMT) – click the ‘Sign Up Now‘ link
Thursday 17/04/14 – 13:00-14:00 (GMT) – click the ‘Sign Up Now‘ link
Thursday 15/05/14 – 13:00-14:00 (GMT) – click the ‘Sign Up Now‘ link
Thursday 19/06/14 – 13:00-14:00 (GMT) – click the ‘Sign Up Now‘ link
Thursday 17/07/14 – 13:00-14:00 (GMT) – click the ‘Sign Up Now‘ link
Thursday 21/08/14 – 13:00-14:00 (GMT) – click the ‘Sign Up Now‘ link
Thursday 18/09/14 – 13:00-14:00 (GMT) – click the ‘Sign Up Now‘ link


If you have any questions please don’t hesitate to contact me on ‘‘.

All webinars will be recorded and a link will be posted so they can be re-watched after each webinar.

Are you an Ocean Hero? Apply to the Ocean Action Project

The search is on! Are you a local ocean hero with an innovative, results-driven project addressing marine debris solutions or focusing on protecting critical shark and ray species? If so, Project AWARE’s Ocean Action Project could be the support you need to take your project to the next level.  

We want to support strong grassroots projects that help build a wave for global ocean protection in two key focus areas: Sharks in Peril and Marine Debris.

Ocean Action Project Apply Banner Shark ImageHere’s How it Works:

1. Does your Ocean Action Project idea qualify? Check out the guidelines and application to find out.

2. Complete the simple application by 31st October and submit a photo to help tell your story and inspire the public vote.

3. Can it stand up to the rest? Project AWARE will select the best of the best and let the public cast the final vote in November. If your project is selected, you’ll receive funds to give your project the extra push to succeed.

If there’s an action orientated project that inspires you, please spread the word and invite others to apply. Feel free to be in touch with questions and stay tuned to vote for your favorite Ocean Action Project!

PADI Store birthdays in October 2013 for regions 11 and 16

PADI Store birthdays in October for regions 11 and 16

Congratulations and a massive thank you from John Carlin and Terry Johnson to the following PADI Retail and Resort Association members this month for the following anniversaries:

19 years:
Ocean View S7801
17 years:
Rec N Tec S7953
16 years:
A.W.S Atlantic Watersports S3397
Hydroactive Outdoor Pursuits S3397
14 years:
DV Diving S3635
13 years:
City Divers S3778
Divers Down S3773
In Deep S3762
12 years:
Divecrew S3369
Ocean Turtle Diving S32106
Scuba Shack S32104
10 years:
Mevagh Dive Centre S32393
Timuna Sea S32388
9 years:
Christal Seas Scuba S35061
8 years:
ScubaSolutions S35193
Harlyn Dive School S35195
Durham City Scuba S21576
3 years:
Birstall College of Diving S22097
2 years:
Lets Go Scuba S22680
1 year:
Diveheart UK S23324

PADI ‘Specialty of the Month calendar’ for UK and Ireland

PADI ‘Specialty of the Month calendar’ for UK and Ireland

After listening to our Members we have relaunched a new ‘PADI Specialty of the Month’ calendar for the UK and Ireland which is focused on courses that can be taught at appropriate times of the year – such as PADI Dry Suit Diver for our colder climate, and PADI Night Diver in October to help make the most of the dark winter evenings.

The calendar is below:

January – Dry Suit Diver
February – Emergency O2 Provider
March – Underwater Navigator
April – Peak Performance Buoyancy
May – Drift Diver
June – Deep Diver
July – Wreck Diver
August – Boat Diver
September – Search and Recovery Diver
October – Night Diver
November – Digital Underwater Photographer
December – Enriched Air Diver

Each month we will be releasing a digital toolbox to promote the upcoming specialty which will include email templates/headers/banners, posters and blog articles all designed to help you get customers booked onto courses.

Not only that but there will be a sales offer on course materials for each specialty course during the appropriate month so that you have course materials ready as people book in. To take advantage of the sales offer you must quote the appropriate specialty for that month and the words ‘Specialty of the month’ to your sales consultant when you place the order to receive the discount.

Matthew Clements

Matt Clements – Regional Manager for UK (North), Scotland, Malta & Gozo

Contact details:


Telephone: +44 117 300 7318

A quick bio from Matt Clements:

“I am a passionate instructor teaching and I am working towards my PADI Course Director rating. I have managed diving centres around the world and have run my own. I am also a keen surfer and took a break from diving to read Law (LL.B Hons) but decided while working for a law firm that I missed the industry and started working for PADI in 2010.”

Fun stuff…

When did you first learn to dive? – In 1996 in Lanzarote.

How many dives have you done? – Just over 2000.

What is the first bit of dive equipment you bought? – A mask for snorkelling first and then a regulator set.

If you could only pack one bit of dive equipment to take with you on a trip what would it be? – A dive computer

What is your favourite dive site in the UK? – Lundy Island

What is your favourite dive site in the world? – Jackfish Alley, Egypt

What song do you currently like to listen to before you go diving? – Angel, Massive Attack

What is your favourite animal underwater? – Playful octopus

What animal would you love to see on your next dive? – A dolphin

What dive site is at the top of your to wish list? – Truk Lagoon

What sort of food do you pack in your lunch box to eat between dives? – Sausage roll

If you could go diving with someone (dead or alive) who would it be? – Doug Nash (former PADI Vice President of Sales and Marketing) – more for the apres dive!

UK Ball to raise funds to offer training to disabled divers


Having a Ball!

To offer DDI scuba diving qualifications to individuals with physical challenges or mental impairment at the same cost as that available to able bodied divers, 3D is raising funds at various events over the next year and plan to make these annual occasions.  The first of these events is the ‘No Barriers Ball’ on 23rd November 2013, at the Pump Rooms in Bath.  Tickets are £45 and include a glass of prosecco on arrival, a light meal comprising of savoury and sweet bowl food, and dancing to the fabulous “Bring Down the House” (Motown/soul band). The black tie event starts at 8 pm and finishes at midnight. Full disabled access to the event is provided via the entrance in Abbey Churchyard.

No Barriers

The concept of No Barriers was the brainchild of Fraser Bathgate, DDI Course Director.  He launched the concept as a means of letting people know that there are no barriers to learning scuba diving and that all you need is enthusiasm. 3D will be running No Barriers Tours to give people a taste of the scuba diving experience.


For amputees, the loss of a limb can mean loss of movement on land and cumbersome equipment but underwater you regain freedom of movement, weightlessness  and the opportunity to move in 3 dimensions. For someone suffering from PTSD the 100% concentration required when learning to dive can leave no room for thought and so give some respite from the condition. Diving can be a relaxing and liberating experience for many people.  Using phrases such as physically challenged and mentally impaired implies that there are ways around it and that you can be enabled rather than disabled and enjoy the amazing experience of floating in liquid space.

For tickets to the No Barriers Ball please contact Alex at or the shop on +44 (0)1225 791440

PADI creates a buzz about scuba diving safety with the Rescue Challenge UK event

PADI Europe, Middle East and Africa invited PADI divers of all levels – from Open Water divers to Course Directors – to join in the fun at the Rescue Challenge UK event which took place in Portland, Dorset on Sunday 15th September.

By inspiring divers to take their skills to the next level as well as creating confidence to teach rescue skills existing PADI Professions, the Rescue Challenge UK event not only improves PADI diver safety and awareness, but also forms part of a positive initiative to boost the UK market and drive sales for PADI continued education and professional courses in the longer term.

Rescue Challenge UK

Attendees were welcomed into the event with an exclusive Rescue Challenge UK folder containing a participation certificate, PADI information and materials and an exclusive red PADI beanie gift. The action-packed schedule, designed to increase diver skills and confidence in rescue and safety, included an opening speech and keynote presentation from Mark Caney, Vice President, Training and Customer Services.

“The Rescue Challenge is a chance for divers to hear the latest developments in rescue techniques and to try many of them out for themselves. Diving has a great safety record but we can never be complacent; as much of the thinking and planning will be concerned with preventing incidents as well as reacting properly if they should occur. I’m sure the event will encourage proper awareness in divers and reinforce the importance of them planning their dives with safety foremost in their minds said Mark.


A number of diving industry organisations exhibited at the event, including The Shipwreck Project, Fourth Element, RescueEAN, O’Three, Aquatek and Life Systems. Guest speakers who also exhibited at the event included the Diving Diseases Research Centre (DDRC), Maritime Coastguard Agency (MCA), Royal National Lifeboat Institution (RNLI) and ScubaPro, whilst pool workshop sessions covered technical and recreational rescue techniques and egress skills.


A number of teams took part in a Rescue Challenge UK competition over lunch, which provided fun entertainment alongside the serious message of diver rescue. Wearing pink rubber rings, each pair raced through a 5-point assault course completing tasks such as rescue questions, bandaging their buddy and assembling kit – blindfolded!DSCF3493 DSCF3616

The event drew to a close with a special awards ceremony, with prizes being handed out to everyone who took part in the competition and certificates for those who completed their PADI Rescue Diver course that weekend.

The PADI Rescue Challenge UK event was a huge success, with new divers finding inspiration and confidence and experienced PADI divers and PADI Professionals taking home tips for both diving and teaching. By conducting this innovative event, PADI Europe, Middle East and Africa have demonstrated that keeping essential rescue skills fresh can be both informative and engaging for both students and PADI Professionals.

As one participant said, “Safe but fun – exactly how it should be”.


Top Comments from Participants:

 “PADI Weekend – inspiring a generation to go diving – thank you all”
“Great speakers – fun, light hearted but also getting a very important message across”
“Fantastic Fun!”
“A very insightful day! Makes me want to do my Rescue course even more! Thank you”
“Thanks for the great seminar”
 “Fab day, thank you PADI!”

Passionate about scuba diving? Share the fun and get rewarded!

Into the Blue Email Header

Get your friends and family to experience the incredible underwater world during Into the Blue 2013, and you’ll all be rewarded with a range of free gifts!* All you need to do is take them to your local participating PADI Dive Center and show your PADI certification card.

Plus, selected PADI Dive Centers are even offering 2-for-1 on PADI Discover Scuba Diving bookings, so you can bring even more friends and family to share the adventure! Watch our special promo video by clicking here!

When: 21st-29th September 2013

How:  Just visit and enter your postcode to get started

By booking a PADI Discover Scuba Diving experience as part of Into the Blue 2013, your friends and family can take their first underwater breath in a safe environment under the supervision of a fully-qualified PADI Professional. What’s more, they’ll get to take away a range of benefits* too:

  • A 33-page colour guide to take home, packed full of tips and reminders
  • A limited edition certificate of participation
  • Access to a 90-day free trial of both ScubaEarth Premium and the Digital PADI Diving Society
  • A free PADI Discover Scuba Diving e-Card to recognise their diving experience
  • The first section of the PADI Open Water Diver Online course via PADI eLearning for free
  • A £20 voucher to redeem against the PADI Open Water Diver course
  • Free entry to win one of 50 limited-edition PADI Discover Scuba Diving t-shirts
  • An exclusive invitation to the Birmingham Dive Show in October, including a free ticket and presentation for Into the Blue 2013 participants only

Not only will you both get PADI branded gifts*, but when you accompany them and show your existing PADI certification card, you’ll  get a €10 voucher to spend on PADI Sportswear clothing as a reward too!

So, whether your loved ones are interested in marine life, shipwrecks or just the sheer tranquillity of scuba diving, the adventure will capture their lifetime’s imagination. By taking part in Into the Blue 2013, they will be able to join you as part of the global diving community and start their own journey to explore what really lies beneath the waves.

*See website for terms and conditions.