Quick wins to target new markets

Easy steps every dive centre can take to attract customers from China

With Chinese tourism making up more than 30% of all visitors to the Maldives, every dive centre benefits from ensuring that these potential customers know about the PADI courses being offered.Did you know that PADI has a dedicated Chinese marketing tool kit especially for you? You can access it free of charge by logging into the PADI Pro Site, and then clicking this link:

http://padi.co/cnkit

There are a huge number of resources available to you.

Each link in the tool box has two options. The option on the left is ‘simplified’ Chinese. The option on the right is ‘traditional’ Chinese.Tourists from Taiwan, Hong Kong and Macau are most likely to speak Traditional Chinese, whilst those from China, Malaysia and Singapore are most likely to speak Simplified Chinese. Depending upon the tourists in your area you may choose to use one or both versions.The more you tools use, the better the results will be. However, if you are short of time, here are a few key steps to take:

  • Exterior signage is a key step to show visitors that you are able to cater to their needs. The marketing tool kit includes a PADI Open Water Diver course poster and banner that you can download – this represents a great starting point.
  • If you work with a hotel or guest house, you can use the specific images to create brochures or hand-outs for guests
  • There are dedicated promotional videos available for you to use on TV screens in your centre, or at welcome events for arriving guests.
  • If you need help employing Chinese instructors, you can advertise jobs on the Chinese PADI Pro Site – simply log into the PADI Pro Site and click the link below:

https://www2.padi.com/mypadi/pros/my-pro-development/jobs/mainpage.aspx

You’ll find the Chinese employment board at the bottom of the screen.

If you need further assistance in accessing the Chinese diver market, contact your regional manager at matt.wenger@padi.com

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