Project AWARE® turned 25 this year. It’s an incredible milestone made possible by your continued support for ocean protection. As PADI deepens its commitment to ocean health and marine animal protection through the Four Pillars of Change, now more than ever, PADI Pros are positioned to lead the charge by empowering the global dive community to be agents of positive change for the ocean.
And our water planet needs every bit of help it can get. Eight million tons of plastic enter the oceans every year. Elevated temperatures and ocean acidification have effectively destroyed 20 percent of the world’s coral reefs. Overfishing is rampant. Some shark species are on the brink of extinction, their numbers reduced by as much as 80 percent – this loss would throw entire ecosystems out of balance.
The diving community, especially PADI Pros play a critical role in leading ocean protection. Your commitment to ocean protection with your PADI Member Renewal continues to give the ocean a voice, help and protect marine life from the onslaught of marine debris.
OCEAN HEALTH: Support global efforts for a healthy ocean. Partner with Project AWARE to remove marine debris and forge partnerships to establish Marine Protected Areas around the world. Reporting marine debris just got easier with the Dive Against Debris® app.
MARINE ANIMAL PROTECTION: Protect marine life biodiversity. Support Project AWARE® and other organizations that work to enact legislation, educate the public and fight shark finning and overfishing.
PEOPLE AND COMMUNITY: Do more to help build dive infrastructure and support training local people to foster sustainability. Educate and support local communities to cultivate the protection mindset necessary for ocean health and marine animal protection.
HEALTH AND WELLNESS: As we help heal the world externally, we heal internally as well. In diving, many people have found hope for their futures. Stories of triumph over adversity, illness and hardships testify to diving’s healing power. Share the incredible stories about personal transformation so others may benefit.
Take a look at your current communication plan and incorporate these initiatives in ways that fit with your particular local needs and opportunities. You’re likely already doing this, but making it a priority to let people know about this shared commitment is a powerful way to grow the base of divers, ambassadors and protectors our water planet depends on. If we can engage divers around the world more effectively locally, global change is inevitable.