New Marketing Materials for 2018

YOU CAN. Grow your dive business!

New for 2018, take advantage of the revamped marketing toolbox to support your business efforts across your acquisition, continuing education and pro acquisition markets.

The latest digital marketing materials have been designed to inspire and attract new divers, keep certified divers diving, and convert recreational divers into professionals.

HOW?

Access the 2018 Marketing Toolkit, download the assets you require based upon campaign level, the type of regional imagery and the language variation you want to use.

WHERE?

Implement the assets across all of your marketing channels for a fully synchronised multi-platform campaign. Potential customers and returning customers alike should see a consistent message when they receive emails from you, when they visit your social media pages, read your blog or visit your store. A consistent message equals a consistent income.

Example: Acquisition of new divers in Northern Europe

  • Open the 2018 RRA Marketing Toolbox
  • Open the Campaigns folder
  • Open the Entry Level folder
  • In this case, we want to promote PAD Open Water Diver, so open this folder
  • Choose Northern Europe
  • Decide which marketing channels work best for your business. For consistency, use assets from all digital and print folders.
  • Implement these assets in line with your marketing plan

 

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PADI Business Academy – Bristol Nov/Dec 2014

Hot off the press!

The Bristol PADI Business Academy is underway. Store owners and managers from all over PADI EMEA’s territory are gathered together for their two day insight into current business acquisition and retention ideas.

Below are PADI Business Academy attendees working on increasing their inbound marketing traffic during a Blogging workshop.

Lesley and Rachael are devising new blogging strategies
Lesley and Rachael are devising new blogging strategies
Blogging at PADI
Peter and Robyn are getting to grips with new blogging ideas
Bart perfecting his new blog for the dive centre
Bart perfecting his new blog for the dive centre
Abyss, PADI PBA Bristol
Gary and Ian from Abyss diving busy writing blog articles
Callum of The Dive Centre and Abdullah of Moon divers working their way around WordPress.
Callum of The Dive Centre and Abdullah of Moon divers working their way around WordPress.

PADI RM Meeting Italy 2014

 

This three daDSC_2900y event has brought together all the PADI EMEA regional managers to discuss and share ideas. This PADI RM Meeting has provided a multitude of ideas and business tips to share with all the PADI members in EMEA. We also discuss the fantastic content of the PADI Business Academy. We looking forward to returning back to the UK to put these into action.