Winter Options and AWARE Week UK

It is that time of year again and winter is fast approaching, have you lined up your Courses accordingly? With this blog, I am going to list some options to try and help you get through the challenging winter months. There is a great deal of PADI Courses which can be done “dry”. Also, PADI has teamed up with Project AWARE to run #AWAREWeekUK which will take place from 1st to 10th December 2017 there is a lot of marketing support available through the landing page.

#AWAREWeekUK http://dive.padi.com/AWARE-Week-UK/ is being run with perfect timing fitting in with the latest BBC Wildlife documentary series on BBC One – Blue Planet II http://www.bbc.co.uk/programmes/p04tjbtx. If you have already started watching it, you will hopefully notice the importance they are placing on the environment. One thing that could help make some difference is your involvement in doing something about it and raising people’s awareness.
What I have learned from running Project AWARE events for both PADI and PADI Dive Centres is just how popular they are. The recent event I ran in Malta had people coming in just for the Dive Against Debris. Register your interest to take part in this joint PADI & Project AWARE event that https://www.eventbrite.co.uk/e/aware-week-tickets-37876244868

Other “Dry” course ideas for you to look at are:
Equipment specialty
Enriched Air/Nitrox (click on link for a MailChimp template)
Emergency Oxygen Provider
EFR
Gas Blender
Having an arsenal of these courses over the winter months will help keep your customers engaged. We are doing some promotions to help, so give Emily a call in the office use promo code 17UKDP.
Using your CRM system you can drill into who has what course and with EFR when did they last have a refresher. If you would like help with making templates to go with these then just let your Regional Manager know. 

On top of the Dry Courses and #AWAREWeekUK, there is the whole Christmas Gift market to look at. Like me you may have scorned the supermarkets and pubs for marketing Christmas for me what felt like as soon as easter finished, but, one thing that is for sure, venues are booked and people have started stocking up. You need to think ahead and promote, to plant the seeds and let them ideas take route. Acting now will give you the best run in for December sells. 

Revisiting an idea of old was a DSD pack, the success of this was in the presentation. If you are reaching out to Customers to purchase a gift for friends and family (or even themselves)  then you need to make it as easy as possible for them to give it as a present. Running with the Christmas theme your customers fall into 3 categories, Past, Present, and Yet to Come and like the ghosts from the Dickens classic, each has its own wants and needs and goals to achieve. As a Centre, you need to think about how to market to each of these groups.