PADI Continuing Education – Specialty Courses

Since you started diving, I´m sure you heard your Instructor saying, at least once a day, that it is important to continue your education. I´m sure you did – otherwise you would not have become a PADI Professional… But what is Continuing Education and why is it so important for yourself and the diving Industry in general? If you are familiar with the PADI system, you should know and understand that the continuing Education is the backbone of the PADI System.

 

 

Are you already a Specialty Instructor?

The Power of Continuing Education (CON-ED)

The power of the PADI system of diver education is its diversity in courses

  • From entry level all the way up to professional
  • All are standardized
  • Aim is to improve specific skills
  • Specialization improves the market value
  • Enough choices for everybody

It adds variety in teaching… Which means that you are not only stuck with the core course like the PADI Open Water Course, the PADI Advanced Open Water course or the PADI Rescue course. It connects in the same time to the interest of the student and improves the skills and therefore the safety of the divers.

Specialty courses can create different tracks to follow; For example it can add-on sales of diving equipment, or it will open a road to the PADI Master Scuba Diver certification.

It is essential that an Instructor in these days can offer various Specialty courses.

How many Specialty Certifications do you have?

What if I tell you that Specialties are the reason to become very successful in the diving industry? The more specialties you can teach and the more languages you can bring into a new position for a Dive Center – the more valuable you will become in the whole industry.

I can only highly recommend that you follow the Specialty Instructor Training! It will certainly build up your confidence and it will give you new insights. The more specialties you offer, the bigger your income can grow!

 

It shows to the Dive Center owner and to PADI that you understand the PADI philosophy – and together with the new Elite Instructor program – it will also be recognized by PADI.

How can you apply to become a PADI Specialty Instructor?

There are two ways to obtain the Specialty ratings:

  • The first is completing a PADI Specialty Instructor course with a PADI Course Director. This reduced the number of dives you must have – 10 versus 20 – showing experience in the specialty area.
  • If you already have the experience (min. 20 logged dives), you can apply directly to your PADI Regional Headquarters. You will find on the PADI Prosite the Specialty Instructor Application.

To summarize – If you offer a variety of courses – this will have a direct impact in your Dive Center.

Why?

Specialty certifications have a direct impact on equipment sales, because the courses are creating a demand for new equipment and it also triggers the lust for more adventure. At the end of the day you will have more satisfied customers and happier staff.

To push the PADI Continuing Education courses is the foundation for success! Because your Customers are always aiming for new experiences and challenges.

Check out the newest challenges for 2017

PADI Elite Instructor

2017 – MSD My PADI Challenge

 

 

Free marketing tools to help boost sales of courses and materials

Looking for new ways to market both entry level and continuing education courses and equipment to new and existing customers? Whether you want to promote your business at a local event, create a new social media campaign or send a promotional offer to divers through an email newsletter, make sure you download the free marketing toolbox today and take advantage of a range of materials.

Untitled-1The toolbox is currently available in English with additional languages available later this month. The tools promote courses all the way from DSD and beginner courses all the way up to professional certifications such as Open Water Scuba Instructor.

The toolbox includes:

  • Posters
  • Social media images
  • DL Flyer templates
  • Email templates
  • Email headers

Click here to download the toolbox in ZIP format. You can also access it from within the PADI Pros’ Site by visiting Toolbox > Marketing > Marketing Campaign > and in the section ‘Campaign Tools PADI Europe, Middle East and Africa:’.

To get tips on making the most out of these free marketing materials, contact your PADI Regional Manager or sign up to one of the PADI business Academy programs.