PADI Miniseminars at DEMA Show 2016

DEMA16_SocialbannerDive professionals know it makes good sense to plan ahead; now’s the time to do just that for the 2016 DEMA Show in Las Vegas, Nevada, USA.

Start by securing early bird pricing of $106 US per night (plus tax, and subject to change) at the Westgate Las Vegas Resort and Casino. The PADI Course Director Update, EFR Instructor Trainer, and the not-to-be-missed PADI Social will take place downstairs in the hotel convention center, so you’ll be staying in the center of the action. Contact the PADI Travel Network at 800 736 7021 (US and Canada), or +1 949 858 7234, ext. 2539 to reserve your room today.

WMiniseminar2016_PADIProductsith that taken care of, take a look at the extensive menu of PADI Miniseminars at the Las Vegas Convention Center. You probably want to start with PADI Products, Programs and Standards, and Risk Management 2016: Protect Your Divers and Yourself. These two perennial favorites are required (along with two other presentations) to regain Teaching status after a lapse of one to three years.

Pick and choose from the others as best fits your personal or business strategy, but don’t miss out on the opportunity to expand your reach with the cutting-edge and cost-effective marketing insights you’ll find in Modern Marketing Solutions, Dive it Forward With Course Linking, Extending the Customer Life Cycle Beyond Open Water Diver Certification, and Niche Market Mastery. Don’t forget to Engage with China for advice and tactics on how to serve the fastest growing tourism market in the world.

Miniseminar2016_ChinaOther PADI Miniseminars include 21st Century Customer Service, Integrating Digital Products, and the CDTC Q&A: What It Takes to Become a PADI Course Director (it’s never to early to plan for this ultimate goal). For those with the majority of a career under their belts, Retirement Planning 101 could be considered mandatory.

Grab your calendar, book your room and make your choices – plan now for a successful 2016 DEMA Show.

Project AWARE Success at DEMA 2015

Dive Against Debris Workshops DEMA 2015The annual DEMA Show put on by the Diving Equipment & Marketing Association is more than just a scuba diving trade show – it’s the dive industry’s event of the year.

With diving equipment manufacturers, training and certification organizations, apparel producers, travel companies and philanthropies from across the globe in attendance, it’s a chance for all members of the dive industry to connect, collaborate and innovate.

Project AWARE has been honored to attend the DEMA show alongside PADI with great success in past years, and this year was no exception.

As we’re just now catching our breath after a whirlwind week of travel, meetings and Dive Against Debris training workshops, we’d like to take a moment to say, THANK YOU!

Thank you to all of our supporters – dive centers, scuba instructors, ocean enthusiasts and marine conservation advocates – you helped make our presence at the 2015 DEMA show an incredible success.

Not only did we enjoy meeting many new members of our dive community in the Project AWARE booth, we were absolutely blown away by the attendance at our first-ever Dive Against Debris training workshops. Close to 200 of you attended! You asked pertinent data-reporting questions and worked together to find solutions. You listened intently and learned techniques and best practices for reporting more frequent, more accurate Dive Against Debris data. We shared our Dive Against Debris action kits with you so that you now have not only the knowledge, but also the tools to get the work done. We’re grateful to have shared that experience with you, and cannot wait to see your Dive Against Debris efforts expand in the coming year. You are our newest Dive Against Debris ambassadors.

Our community of empowered citizen scientists is growing, and now more than ever, we’re positively impacting our ocean environments through Dive Against Debris. Thank you to our dedicated community that makes this possible.

Activate your inner citizen scientist! Participate in Dive Against Debris today and join the growing number of Dive Against Debris Instructors.

New PADI Freediver program set to launch November 2015

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As PADI prepares to celebrate its 50th anniversary in 2016, the organization is expanding beyond scuba diving to offer training in one of the fastest growing dive industry segments – freediving. Continuing the core business practice of delivering first in class instructional courses, the PADI Freediver program will debut in November at DEMA Show 2015 in Orlando, Florida, USA.

“The PADI Freediver program provides PADI Members with additional revenue generating opportunities by allowing them to expand their course offerings and reach a younger demographic,” says Mark Spiers, Vice President, Sales, Field Services, Marketing & Business Development at PADI EMEA. “PADI Freediver will also allow PADI Retail and Resort members to increase their equipment sales through a whole new category of product offerings”.

The PADI Freediver program is complete with student materials and instructional tools that follow the PADI educational philosophy, which makes it easy for qualified PADI Professionals to quickly start teaching. The course will feature quality, tablet-based training materials so students can access PADI Freediver Touch from the convenience of their tablets with or without an internet connection.  Like all PADI courses, the program was bred from first-hand experience as industry experts and competitive freedivers played a critical role in its development.

For more information regarding the PADI Freediver program, contact your PADI regional manager or sales consultant.

PADI at DEMA Show 2015

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Course Director Update 2016


Tuesday, 3 November – 7:30 am -12:30 pm
Early registration fee – $295 US
Registration fee after 13 October – $320 US

This year’s Course Director Update will feature breakout sessions structured to emphasize interaction and engagement with colleagues and PADI staff. Learn and share cutting-edge pro training techniques in these sessions, which provide a valuable platform for discussing Instructor Development topics critical to a successful 2016. Renewed, teaching status Course Directors qualify to attend this half-day program. Topics include:

  • Incorporating PADI Digital products in Instructor Development Courses
  • PADI Online Processing Center workshop: How to train the instructors of the future
  • Evaluation training workshop and PADI Digital products use

Don’t miss the PADI Frequent Trainer Program award ceremony recognizing PADI Platinum Course Directors. Arrive at 7:00 am to complete registration and enjoy the complimentary continental breakfast.

Download the registration form or contact Yvonne Lara from PADI Americas at yvonne.lara@padi.com or +1 949 858 7234, ext. 2296 to enrol.


Emergency First Response® Instructor Trainer


Thursday, 5 November – 8:00 am -1:00 pm
Registration fee – $575 US

This half-day program is open to Emergency First Response Instructors who have completed the preparatory online component, and conducted at least five Emergency First Response courses or issued at least 25 Emergency First Response course completion cards. This program includes access to online presentations, an Emergency First Response Instructor Trainer Manual (digital version), Emergency First Response Instructor Course Lesson Guides, Emergency First Response Instructor Course exam booklet and the Instructor Trainer application fee. Please bring a current or updated Emergency First Response Instructor Manual.

Download the registration form or contact Yvonne Lara from PADI Americas at yvonne.lara@padi.com or +1 949 858 7234, ext. 2296 to enrol.


IDC Staff Instructor Update 2016


Friday, 6 November – 8:00 am -12:30 pm
Early registration fee – $295 US
Registration fee after 13 October – $320 US

This year’s IDC Staff Instructor Update will feature breakout sessions structured to emphasize interaction and engagement with colleagues and PADI staff. Learn and share cutting-edge pro training techniques in these sessions, which provide a valuable platform for discussing Instructor Development topics critical to a successful 2016. Renewed, teaching status IDC Staff Instructors qualify to attend this half-day program. Topics include:

  • Incorporating PADI Digital products in Instructor Development Courses
  • PADI Online Processing Center workshop: How to train the instructors of the future
  • Evaluation training workshop and PADI Digital products use

Download the registration form or contact Yvonne Lara from PADI Americas at yvonne.lara@padi.com or +1 949 858 7234, ext. 2296 to enrol.


Get a jump on booking your DEMA hotel room


Be one of the first to book your room for DEMA Show 2015 at The Rosen Centre Hotel – just steps away from the South Hall of the Orange County Convention Center. Call PADI Travel Network to secure the special room rate of $175 US per night (plus tax) and you’ll receive complimentary parking, internet hook up and access to the hotel’s fitness center.

Along with the popular PADI Social, PADI programs mentioned above will take place in the Rosen Centre Hotel so you’ll be staying in the center of the action.

Contact PADI Travel Network at 800 736 7021 (US and Canada) or email ptn1@padi.com to book your room today.

*Rates subject to change without notice.


Miniseminars at the Orange County Convention Center


Seminar and/or Teaching status credit is available to PADI Members who attend a total of four (4) PADI miniseminars, including Risk Management 2015: Protect Your Divers and Yourself and three other presentations. Attendance validation is required for credit and forms will be available at the seminars.

PADI Digital Suite 101: How to Attract and Enroll Divers

Take an in-depth look at the digital experience from both the diver and dive-business point of view. This seminar will consist of live demonstrations that will walk you through code assignment, the consumer registration experience and focus on integrating digital products into your business.

PADI Digital Suite 201: How to Nurture and Communicate

Now that you’ve sold your student diver a digital code, how do you continue to nurture the customer relationship? Discover the touchpoints you have to enhance your customer’s educational experience and the tools available to conduct a successful digital course.

PADI Digital Suite 301: How to Keep Divers Engaged and Loyal

Attend this miniseminar to discover best practices for processing digital learners and maintaining interaction and engagement after their certification is complete. Tap into their technological mindset and use tools such as ScubaEarth® to keep divers coming back for all of their scuba needs.

PADI Product Showcase and Standards

This one-hour seminar will focus on the new additions to the PADI suite of offerings, including:

  • Discover Scuba Diving Touch™
  • PADI Freediver program
  • All-new Online Processing Center
  • Certification Pak Language Expansion

Discover how to leverage these products and programs for your business while learning about any additional standards changes that will affect your daily teaching.

ReActivate™ Your Business

Did you know a ReActivated diver can generate up to $16,000 US in revenue? Learn how to integrate the PADI ReActivate program by making small changes in exchange for a large return on investment. You can also find out how to tap a new market by ReActivating non-PADI Divers.

Hold Your Breath! Dive Deeper into the New PADI Freediver Program

Freediving goes against the first rule in scuba diving: never hold your breath. The two principles may be contradictory, but ultimately both are good for business. Learn all about the new PADI Freediver program and how to integrate it into your current course offerings.

Risk Management 2015: Protect Your Divers and Yourself (Required)

Are you 100 percent prepared in case of a dive accident? Determine how prepared you are through an analysis of real dive incidents and learn how conservative decisions provide better protection. You’ll also learn how to better manage risk in diver education programs and throughout your dive business.

Website Best Practices

Your website should be just like your staff: inviting, informational and able to close the sale. Learn how make small changes or additions to your website in order to keep your business running 24 hours a day, seven days a week.

“No Fear” Pricing Strategies

Learn how to price with confidence and find out why you should raise prices year over year. Don’t be afraid of being paid what you’re worth. Find out how to use the PADI Digital Product Suite to your advantage and increase your bottom line.

CDTC Q&A: What It Takes to Become a PADI Course Director

PADI Course Director is the ultimate PADI Professional rating. Come to this miniseminar to learn how you can reach this goal and about the prerequisites, application procedures and acceptance protocols for the Course Director Training Course.


PADI Partner Seminars


Diving Against Debris Is Getting Easier

Join Project AWARE® staff for an exclusive test drive of the new Dive Against Debris℠ workshop, specifically designed to help dive professionals engage divers in Dive Against Debris activities and report better data more often. You’ll help Project AWARE create a better tool and walk away informed and empowered to take your Dive Against Debris efforts to new depths.

Managing your Swim Program and Pool Operation Risk

Risk management in the context of swim lessons can be very different from safety considerations with scuba students. Learn how the PADI Swim School, which incorporates safety benchmarks into the curriculum and has the highest safety standards in the industry, can help make you the industry leader in risk management along with being the drowning prevention expert in your community.


PADI Social


Celebrating 50 years of myPADI!

3 November 2015 from 6:00-8:00 pm

Rosen Centre Hotel Ballroom

PADI at DEMA Show 2014

DEMA14_header_600x150b (3)Register for PADI Programs at the Westgate Las Vegas Resort & Casino (formerly known as the Las Vegas Hilton)

Course Director Update 2015 Tuesday, 18 November 2014 7:30 AM – 12:30 PM PST

This year’s Course Director Update will feature breakout sessions structured to emphasize interaction and engagement with colleagues and PADI staff. Learn and share cutting-edge pro training techniques in these sessions, which provide a valuable platform for discussing Instructor Development topics critical to a successful 2015. Renewed, teaching status Course Directors qualify to attend this half-day program. Topics include:

  • New course offerings and materials, along with practical tips on updating pro programs and keeping candidates current.
  • Risk management topics, including a control technique workshop.
  • “Back to Basics” Instructor Development marketing, focused on effective database use, email marketing, customer service and secret shopper test cases.
  • Evaluation training workshop showcasing the revised PADI Open Water Diver Prescriptive Lesson Guides.

Don’t miss the PADI Frequent Trainer Program award ceremony recognizing PADI Platinum Course Directors.

Contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296 to register.

Emergency First Response® Instructor Trainer Thursday, 20 November 2014 8:00 AM – 1:00 PM PST

This half-day program is open to Emergency First Response Instructors who have completed the preparatory online component and conducted at least five Emergency First Response courses or issued at least 25 Emergency First Response course completion cards. This program includes access to online presentations, an Emergency First Response Instructor Trainer Manual (digital version) Emergency First Response Instructor Course Lesson Guides, Emergency First Response Instructor Course exam booklet and the Instructor Trainer application fee. Please bring a current or updated Emergency First Response Instructor Manual.

To register for the program, contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.

IDC Staff Instructor Update Friday, 21 November 2014 8:00 AM – 12:00 PM PST

NB: This program will be held at: City of Las Vegas Municipal Pool 431 E. Bonanza Rd. Las Vegas, Nevada, USA 89101

Join PADI staff for an inwater clinic focused on conducting and evaluating PADI Open Water Diver course skills in a confined water setting, with particular attention to course revisions influencing Instructor Development. Don’t miss this opportunity to learn from and network with the PADI Course Director Training Course staff, which helps develop and revise PADI materials and evaluation criteria. *NOTE: Please bring mask, snorkel, fins, wet suit, and the current Confined Water Presentation Evaluation Slate (product no. 60575).

To register for the program, contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.


EVE Training

Keeping up to date with changes in technology and programs designed to help a business become more profitable and efficient is important for PADI Dive Center or Resort owners. Don’t miss out on the great opportunities the latest version of EVE offers.

EVE – What’s New in EVE 5.9? Wednesday, November 19, 2014 from 8:00 AM to 10:00 AM (AST)

  • Language options – run EVE in Spanish, for example, as well as English. You can mix and match depending on what’s best for you, your staff and your customers.
  • Windows 8 Tablet platforms – run EVE on your tablet devices.
  • Display and user interface options – touch screen advances and more user-specific customization.
  • PIC Online integration – with the new PIC Online platform.
  • Resort features – pickups, boat manifests, course roles, trip roles, staff activities.

Click here to Register

EVE – Would you like more divers to train with you? Wednesday, November 19, 2014 from 10:00 AM to 12:00 PM (AST)

Creating a course schedule, assigning instructors to scheduled classes, booking customers on to those classes and certifying divers automatically through PIC Online – all this can be done through EVE. Learn how EVE can automatically segment divers by certification level, by equipment ownership and by recorded interest, so you can target the right divers at the right time with the right continuing education program that meets their needs and keeps them coming back.

Click here to Register

EVE – EVE Agent…your best employee Thursday, November 20, 2014 from 8:00 AM to 10:30 AM (AST)

Learn how the EVE Agent works full time, in the background, targeting customers with automated messages based on their activity. Inquiry follow-ups, course marketing promotions, continuing education marketing, and service reminders—all targeted precisely and delivered automatically via online newsletter systems with social media integration. EVE Agent sends specific and relevant messages to each customer, at the right time, increasing marketing success and keeping customers happy and doing business with you. Sign up for a hands-on guide to setting up these emails and newsletters using PADI’s email templates and integrating with MailChimp.

Click here to Register 

EVE – Are you getting the most from your website? Thursday, November 20, 2014 from 10:30 AM to 12:00 PM (AST)

Your online presence should project your dive center or resort to the entire web community – advertising, promoting and selling classes, trips and equipment to customers both current and new. Learn how to use EVE to:

  • Expand your sales territory to the largest possible customer base.
  • Integrate with the EVE Calendar.
  • Link to your EVE Online store (complete with a personal, user friendly, content management system) and include blogs and social media feeds.

In real time, learn how to set up and manage your website. You’re in control of your online presence.

Click here to Register

EVE – Is Driving up Equipment Sales your goal? Friday, November 21, 2014 from 8:00 AM to 10:00 AM (AST)

Sales drive business. See how to make sales, create packages, sell courses and manage inventory with EVE. What’s more, EVE can use that sale as a unique chance to promote continuing education. Every PADI course can generate equipment and travel sales. In turn, those sales encourage the sale of the next PADI course. Learn how using EVE’s sales packaging, program marketing, customer relationship management and continuing education follow-up tools can substantially enhance sales revenue.

Click here to Register

EVE – Joining the dots together with EVE… an integrated approach to your dive business. Friday, November 21, 2014 from 10:00 AM to 11:00 AM (AST)

Think about how many stores, perhaps even yours, manage their day-to-day business:

  • Point-of-sale system
  • CRM (marketing) system
  • Website
  • Online store
  • Calendar and schedule

Ask yourself if any or all of that information has to be entered, updated, tracked, monitored and managed with separate systems. Then consider the advantages if one system was at the heart of all of those functions. When using the EVE suite of services in combination, discover the:

  • Savings in time.
  • Resulting savings in money.
  • Increase in accuracy.
  • Improvement in customer service.
  • Increased marketing efficiency and results.

Click here to Register

EVE – What’s working for you? Friday, November 21, 2014 from 11:00 AM to 12:00 PM (AST)

Which of your profit centers has the highest revenue? Which day of the week is your key sales day? What’s the value of the inventory you carry? How many PADI Open Water Divers did you certify last year? And how many went on to Advanced Open Water? Financial and business analysis is at the heart of your success as a store owner. Come and discover how EVE’s reporting and analysis tools can lead you to the right business decisions.

Click here to Register

Book your room before 31 August to be entered to win the PADI Social VIP experience!

PADI Travel Network has secured a room rate of just $95 US per night (plus tax) at the Westgate Las Vegas Resort & Casino for DEMA Show 2014. Put yourself at the center of the action and take advantage of the conveniently located PADI programs in the hotel’s convention center, close proximity to the Las Vegas Convention Center South Hall and the PADI Social shuttle pick up location. Plus, if you book your room through PADI Travel Network by 31 August 2014* you will be entered to win one of three VIP upgrades, compliments of PADI Travel Network. Don’t delay, contact PADI Travel Network at 800 736 7021 (US and Canada), +1 949 858 7234, ext. 2555 to reserve your room space today.

*Book your DEMA Show hotel room with PADI Travel Network between 1 July and 31 August 2014 and you’ll be entered to win one of three VIP booths reserved for you and five of your friends at the PADI Social. One of the three VIP booth winners will also be upgraded to a suite. The winner of the suite upgrade must hold a reservation for at least four nights at the Westgate Las Vegas Resort & Casino booked through PADI Travel Network to qualify for the upgrade. Winners will be chosen at random and announced no later than 15 September 2014. Reservations must have been taken between 7:00 AM PDT on 1 July 2014 and 5:00 PM PDT on 31 August 2014. Must be 21 years or older and hold a valid driver’s license or passport to enter Vanity Night Club.

For more information on all PADI at DEMA events please visit the PADI Pros’ Site.