5 for 4 on all PADI Digital Products (20% saving!)

0415 Digital Product Offer Email HeaderWant some digital madness? Get 5 for 4 on all PADI Digital Products*. That’s a saving of 20%!

Just use RENDIG2016 when placing your order via email to sales.emea@padi.com or telephone your PADI Sales Consultant during business hours to claim this offer.

Digital Products Available Now:

  • Open Water Diver Touch
  • Open Water Diver Digital Certification Pak Lite
  • Adventures in Diving Digital Certification Pak Lite
  • Equipment Specialist Touch
  • RDPML Touch
  • Rescue Digital Certification Pak Lite
  • ReActivate Touch

Coming Soon!

  • Rescue Diver Touch
  • Freediver Touch

*Offer ends 31st July 2016. Offer available only on multiples of five. Available to PADI Instructors who have renewed their PADI membership for 2016.

PADI Europe, Middle East and Africa welcomes you at InterDive 2015

interdive_headerPADI Europe, Middle East and Africa will be exhibiting at InterDive 2015 and looks forward to welcoming you onto the stand in Hall B5 of Messe Friedrichshafen from the 17th – 20th September.

Regional Managers Cornelia Gohdes, Stefan Kaesweber and Sascha Engeler will be on hand to meet with you to answer questions and to update you on PADI’s latest Digital products and programmes.

If you haven’t had the opportunity to try out the Open Water Diver Touch® or ReActivate™, come and visit us on stand 320 where we will walk you through them and explain how to integrate these digital products and programmes into your Dive Centre’s training programme. We’ll also show you how the power of the awesome PADI App can drive your Dive Centre business forward.

If you are exhibiting at InterDive, for every PADI course you sell during the show your new customer will receive a Free PADI gift from the PADI stand.

If you will be at the show on Friday 18th September, please join us for an informal Member Social on the PADI stand at 17:30.

Wishing you continued success in 2015

Become a PADI Equipment Specialist Specialty Instructor

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Did you know?

The launch of the PADI Equipment Specialist Touch has meant that many instructors are interested in teaching the PADI Equipment Specialist specialty course with this revolutionary tool.

How to become a PADI Equipment Specialist Specialty Instructor

UntitledTo make a direct application to become a PADI Equipment Specialist Specialty Instructor, you must be a PADI Open Water Scuba Instructor, have issued 25 diving certifications and you must have proof of attendance at a manufacturer’s workshop.

However, if you complete your Specialty Instructor training with a PADI Course Director you not only benefit from their experience and advice in the conduct of the course, but you also won’t require 25 diving certifications or proof of attendance at a manufacturer’s workshop – making the process more approachable for those with less experience.

There’s good news for PADI Assistant Instructors too: If you complete training with a PADI Course Director, you can become a PADI Equipment Specialist Specialty Instructor too!

Why choose PADI Equipment Specialist Touch?

The PADI Equipment Specialist Touch is a fully interactive and comprehensive digital product that teaches students about scuba systems, cylinders, regulators, rebreathers, instruments and more. The immersive, interactive materials include 3D rotating images, videos and quizzes, giving students a realistic insight into how things work in a fun, easy-to-learn way.

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By introducing the PADI Equipment Touch to your student divers and teaching them how and why scuba equipment works, they will understand of the importance of maintaining, servicing and replacing gear when needed. It also helps them make more informed decisions when purchasing new kit – and informed purchases lead to happy customers!

Questions?

For more details on the application process or training requirements for PADI Equipment Specialist Specialty Instructor, contact the Training Department at training.emea@padi.com or by phone at +44 (0) 117 300 7234.

To find out more about or to purchase the PADI Equipment Specialist Touch product, contact your PADI Sales Consultant at sales.emea@padi.com or by phone at +44 (0) 117 300 7234.

Get familiar with PADI’s Digital Products – Download the Brochure

The PADI Digital Product Suite is a collection of industry-leading products designed to modernise and enrich the learning experience of students and PADI Professionals.

To get the most out of each product, whether it’s the PADI App or course materials, make sure you’re familiar with what’s available by reading the PADI Digital Product Suite brochure. This handy reference guide provides the key facts about each Digital Product, including:

  • Product components – what’s included
  • The languages available or coming soon
  • Which PADI courses it supports
  • Whether it’s for use on computers, tablets or both
  • Which operating system it’s compatible with
  • Whether internet access is required
  • Who can purchase the product (consumers / PADI Pros) and how

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The PADI Digital Product Suite Brochure also features a comparison between PADI Digital Certification Paks in the form of a handy one-page summary. You’ll see at a glance what’s included in the online, offline and lite versions for the PADI Open Water Diver course, ensuring that you can easily choose the right product for you and your students’ needs.

Click here to download the PADI Digital Product Suite brochure today

Register now for the PADI Digital Product Suite Webinar (2/6/15)

0415 Digital Product Offer Email HeaderPADI Europe, Middle East and Africa would like to invite you to attend a special webinar on How To Use PADI Digital Products, taking place on Tuesday, 2nd June at 19:00 BST.

The webinar will explain the fundamental steps in how to use and promote the PADI Digital Product Suite, including how to purchase and deliver the product to your students, how your students can use the materials, and how you can process the associated PIC certification for them. There will also be a questions and answers session to help you get the most out of your Digital Products.

After attending this webinar, you will receive a special sales offer and access to the PADI Digital Product Suite marketing toolbox to assist your business in the future.

The event will be recorded and all registrants will receive a link to the recording, even if you are not able to attend live.

Click here to register for the webinar

PADI training webinars are free of charge to PADI members, and remember that you are eligible to receive one seminar credit for every three webinars you attend.

If you have questions regarding this webinar please email training.emea@padi.com

PADI Open Water Diver Touch now available in Polish

OWDT_FWith the growing trend of consumers moving towards mobile devices and interactive displays, it was only natural for PADI to continue to lead the way in technological advancements within the dive industry. The PADI Open Water Diver Touch Digital Certification Paks are now available in Arabic, Dutch, Italian, French, German, Spanish, Polish, Korean and English with the exciting news that there will be many more languages coming out soon.

These Certification Paks bring the traditional Crew Pak to a fully integrated digital-delivery system and a welcome addition to the ever expanding PADI Digital Product Suite. To download the full PADI Digital Product Suite brochure click here.

Open Water Certification Pak – Offline (Touch) includes:

  • Open Water Diver Touch
  • Open Water Diver eManual
  • Open Water Video clips
  • eRDPml Touch/RDP Tables
  • eTraining Dive Log
  • Certifying Credit (PIC)

Where do I find it?

PADI Library App, and ScubaEarth for the eTraining Dive Log

Who can purchase it?

PADI Members can purchase it via PADI Sales Consultants or the PADI eShop.

Students can purchase it through padi.com.

For more information about how to buy and sell PADI Touch products click here

Do I need an internet connection?

This is only necessary for the initial download to the PADI Library App, to submit Knowledge Reviews, Quizzes, Final Exam and to Log Training Dives on ScubaEarth.

For more information and/or to order copies of the Open Water Certification Pak – Offline contact sales.emea@padi.com, call your PADI Sales Consultant (+44 (0) 117 300 7234) or visit the PADI eShop.

PADI App Feature: PADI Pros’ Site

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The PADI App features a number of handy built-in tools to support student divers and PADI Professionals alike, but it’s also a central hub that brings the wealth of PADI membership knowledge straight to your fingertips whenever – and wherever – you might need it.

In addition to the travel, social links, eCards, training logs and other essentials, you can also view the PADI Pros’ Site straight from inside the PADI App. No more switching between apps on your phone or searching through bookmarks – just click on the “Pro” button from the main App homepage, and you’ll be taken to your usual PADI Pros’ Site login page. Enter your PADI Single Sign-On details and you’ll be able to conveniently access everything the PADI Pro’s Site has to offer, from the latest digital PADI Instructor Manual, to job vacancies, latest news and marketing updates.

The completely revamped PADI App is now available in multiple languages on Apple iOS and Android-based devices. Visit the App Store or Google Play Store to download it today!

Webinar: Implementing the new PADI ReActivate template (Mail Chimp and EVE users)

Recently, we posted a Toolbox Tip about using the PADI ReActivate email headers into your existing email campaigns and newsletters.

If you’re looking to take the next step towards reaching out to inactive divers, then why not download the free PADI ReActivate email template which you can import into your EVE or MailChimp account: click here to download the free template.

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To help you make the most out of the PADI ReActivate email template, check out the video below taken from a recent live webinar – this will give you a thorough introduction to the program and email template as well as step-by-step instructions on how to use within your own business.

Remember, by using EVE, you can use your customer database to deliver relevant, targeted email campaigns automatically and with ease. For more tips, check out this video or contact your PADI Regional Manager.

Equipment Specialist Touch – Help Your Students Learn about Scuba Gear

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When learning to dive or improving new skills, student divers have a lot of unfamiliar equipment to get to grips with, from cylinders and regulators, to cameras, exposure suits and dive instruments. Many lack the confidence to learn more about the intricacies of how their gear works, because they believe they lack the mechanical knowledge to do so.

The PADI Equipment Specialist Touch – a comprehensive digital product for iOS and Android mobile devices and accompaniment to the Equipment Specialist course – is a fantastic way to help these students believe in their abilities and teach them the essentials of scuba equipment. The immersive, interactive materials include 3D rotating images, videos and quizzes, giving students a realistic insight into how things work in a fun, easy-to-learn way.

“The Touch product is very easy to sell, we just show customers the product on our iPads. It’s bright, very easy to use with really cool expanding diagrams! We have our own PowerPoint presentation that we used to use, but the Touch covers everything in great detail and is easy to use, also makes for great reference material that they can dip into again at any time plus, frees our time up. It’s a great springboard for putting kit like regulator sets into customers’ hands.

-Kim Langridge, PADI Course Director & Owner, Island Divers

By introducing the PADI Equipment Touch to your student divers and teaching them how and why scuba equipment works, they will understand of the importance of maintaining, servicing and replacing gear when needed. It also helps them make more informed decisions when purchasing new kit – and informed purchases lead to happy customers!

PADI Equipment TouchTo find out more or to purchase the PADI Equipment Specialist Touch, contact your PADI Sales Consultant today!

PADI ReActivate Toolbox Tip #4 – Radio Slots

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PADI ReActivate Toolbox Tip #4 – Radio Coverage

A selection of PADI ReActivate marketing tools are available to download from the PADI Pros’ Site, enabling your business to re-capture the attention of the huge potential market of inactive divers as well as those who might want to just refresh their skills before a trip or continuing education course.

Toolbox Tip #4

Not everyone has time to visit dive shops or read magazines – and the radio can be an excellent way to reach out to inactive divers whilst they are busy with life’s other priorities, such as driving to work, cooking or relaxing with the family or friends.

Contact your local radio station to find out about upcoming opportunities to talk about scuba diving and to encourage existing divers to get back into the water – either as a general call-to-action or to promote a specific ReActivate event you might be organising.

Some radio stations may offer you a free slot to talk about scuba diving as it could be related to other hot topics they want to discuss, such as family activities for summer, health benefits or coverage of local outdoor events. Other stations may offer radio slots as a paid method of advertising instead.

Either way, you’ll want to make sure you’re able to tell listeners about the benefits of the PADI ReActivate program in 30 seconds. So, we’ve compiled a few script ideas to help you communicate your message.

Click to download some suggested scripts to use in radio spots:

To access even more marketing tools, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list.

About PADI ReActivate:

A PADI® Worldwide survey of nearly 400,000 PADI divers showed that 97% of inactive divers intend to return to diving, however, reaching out to these divers has its challenges: they do not necessarily read dive industry publications or visit scuba websites. PADI is applying a number of marketing resources to reach out to this huge potential market in a proactive and significant way.

PADI ReActivate™ is a revolutionary program specifically designed to encourage and support inactive divers in returning to the water as well as allowing regular divers to practice and refresh their skills.

Combining prescriptive, online knowledge development and in-water training, PADI ReActivate presents a flexible, convenient and interactive way to brush up divers’ skills, meeting the needs of recreational divers and PADI Professionals alike. The program is available for iOS and Android tablets (Touch) and for PC/Macs (Online), and upon completion, divers receive a replacement certification card showing their ReActivate date.