Since you started diving, I´m sure you heard your Instructor saying, at least once a day, that it is important to continue your education. I´m sure you did – otherwise you would not have become a PADI Professional… But what is Continuing Education and why is it so important for yourself and the diving Industry in general? If you are familiar with the PADI system, you should know and understand that the continuing Education is the backbone of the PADI System.
Are you already a Specialty Instructor?
The Power of Continuing Education (CON-ED)
The power of the PADI system of diver education is its diversity in courses
From entry level all the way up to professional
All are standardized
Aim is to improve specific skills
Specialization improves the market value
Enough choices for everybody
It adds variety in teaching… Which means that you are not only stuck with the core course like the PADI Open Water Course, the PADI Advanced Open Water course or the PADI Rescue course. It connects in the same time to the interest of the student and improves the skills and therefore the safety of the divers.
Specialty courses can create different tracks to follow; For example it can add-on sales of diving equipment, or it will open a road to the PADI Master Scuba Diver certification.
It is essential that an Instructor in these days can offer various Specialty courses.
How many Specialty Certifications do you have?
What if I tell you that Specialties are the reason to become very successful in the diving industry? The more specialties you can teach and the more languages you can bring into a new position for a Dive Center – the more valuable you will become in the whole industry.
I can only highly recommend that you follow the Specialty Instructor Training! It will certainly build up your confidence and it will give you new insights. The more specialties you offer, the bigger your income can grow!
It shows to the Dive Center owner and to PADI that you understand the PADI philosophy – and together with the new Elite Instructor program – it will also be recognized by PADI.
How can you apply to become a PADI Specialty Instructor?
There are two ways to obtain the Specialty ratings:
The first is completing a PADI Specialty Instructor course with a PADI Course Director. This reduced the number of dives you must have – 10 versus 20 – showing experience in the specialty area.
If you already have the experience (min. 20 logged dives), you can apply directly to your PADI Regional Headquarters. You will find on the PADI Prosite the Specialty Instructor Application.
To summarize – If you offer a variety of courses – this will have a direct impact in your Dive Center.
Specialty certifications have a direct impact on equipment sales, because the courses are creating a demand for new equipment and it also triggers the lust for more adventure. At the end of the day you will have more satisfied customers and happier staff.
To push the PADI Continuing Education courses is the foundation for success! Because your Customers are always aiming for new experiences and challenges.
Let´s talk about how to develop a diving destination of excellence. One of my many duties as a PADI Regional Manager is to help the dive industry grow in the particular Region I manage. As a PADI Regional Manager, I´m responsible for Cyprus, the Canary Islands and Switzerland. This time – I would like to have a closer look how to develop Cyprus and how to bring Cyprus on the map as a diving destination of excellence.
What is a diving destination of excellence?
Diving is classified as adventure tourism – and the definition of excellence is measured by the image of the destination itself by the tourists themselves.
I´m sure you heard about the Zenobia Wreck, which sunk on the 7th of June 1980. The Zenobia lays now at roughly 42m and about 1.5km offshore in front of the marina in Larnaca.
In order to be classified as an excellent destination the Zenobia must fulfil both short term and long term criteria.
Short term view: Ability to fulfil divers expectation: The diver must be immediately satisfied.
Long term view:
The value generated by diver tourism must be shared between all involved parties
Preserve the dive sites: marine conservation
Must comply with the ethical principles recognized by international law
The Zenobia has long been classified as one of the top ten wrecks in the world. We can look at past wreck specialty certifications from 2004 – 2014.
As you can see the number of these certifications has remained vastly the same over this period. This illustrates that we have maintained this dive destinations’ global rating, but also shows us the opportunity for growth. The Zenobia already generates 25 million euros per annum in dive tourist revenue. Promoting the Zenobia in the right way will ensure a steady and sustainable growth of revenue, and dive-tourism Island wide will also benefit. This niche in adventure tourism will put Cyprus on the destination of excellence map for reasons that go beyond that of the “cleanest beaches of Europe” and with the right market strategy we could also get the on the top dive destinations of Europe too.
How do we do this?
Cooperation, cooperation, cooperation!!
Official bodies like the CTO, the CDCA and all dive operations must have the same goal and we must, above all work together. Competition should be seen as a challenge to raise the overall standard of this beautiful island as a dive destination. The Zenobia and the purposefully sunk wrecks all form artificial reefs that boost fish stocks and get some more life into the Mediterranean. Improved fishery Laws and enforced marine parks will all help generate dive tourism by making our sea more alive, more beautiful and therefor more interesting. PADIis here to support you, organizations such as Project AWARE have the sole aim to improve the ecology of the world’s oceans, and it offers support to regional areas to allow this improvement to happen in a sustainable way. Improvements must have long term goals to ensure divers are both immediately satisfied, but also want to return year after year. Sustainable growth through quality will ensure quantity with continuously grow. We have been doing a fine job……now let’s strive for excellence.
How does dive tourism affect island wide tourism?
Divers who are attracted to Cyprus as a dive destination will most likely be travelling with non-diving companions or family. These non-divers also have satisfaction criteria that must be met by the island. This naturally generates growth of Tourism Island wide, by the normal avenues of tourism – such as hotels, restaurants, attractions and activities outside of the diving realm. The beauty of the islands marine environments may even generate a growth in entry level certifications and diving, especially when the dive sites are in the caliber of the Zenobia. Diving is, as we all know, highly addictive. This enthusiasm is contagious. Marketing and promotion in the right way will ensure that this enthusiasm is transformed into new diver acquisition and an every improving revenue in the dive tourism sector. It’s a circle of benefits that feed each other. Let’s keep the keep the wheel turning!
Seeing as diver numbers for wreck specialties have remained fairly constant over the last decade we can see that growth needs come both from successful marketing of the current dive attractions and the development of ever more niche markets within diving. The ever increasing interest of side mount and technical diving allows ever new avenues of diving opportunities to be explored and profited from. By maintaining high standards, variation and cooperation within the industry we can ensure future trends are positively advantageous to tourism as a whole.
Let´s work together and bring more divers to the beautiful island in the eastern Mediterranean.
Did you ever thought to become a PADI Instructor and change your life for good…?Then Get your PADI Instructor in Cyprus!
But where is Cyprus?
Sometimes referred to as the “Pearl of the Mediterranean” the island of Cyprus is located in the eastern Mediterranean Sea. After Sicily and Sardinia, it is the third largest island in the Mediterranean Sea.
The total population on the island is around 900´000 people of which about 200´000 live in northern Cyprus.
It is a beautiful island – scented with wonderful aroma of wild jasmine, with mountain peaks stretching to over 6000 feet, long stretches of sand beaches and turquoise coloured sea.
The surrounding Mediterranean Sea has a great visibility between 20-40m and there are only mild currents.
There are direct flights pretty much every day from every capital in Europe to Larnaca or to Paphos. The flight time varies from 3 – 5 hours (obviously it depends from where in Europe you are flying from).
But why Cyprus?
Cyprus is, as mentioned above already, very easy accessible and it is in Europe. Cyprus is a very safe place compared to other destinations. Believe it or not, but this is what the people are looking for in these crazy world of the unrest and all the politics.
No visas are required for EU citizens or CH – nationals. Cyprus offers a subtropical climate – which reaches in August a water temperature of 30 Degrees Celsius and 33 – 35 Degrees Celsius Air temperature.
The Diving in Cyprus is fantastic. It is perfect for beginners, but also for experienced Divers. Cyprus offers great visibility, no currents, warm water and very professional PADI Dive Centres.
And therefore Cyprus is the perfect location to become a PADI Pro!
There are 50x PADI Dive Centres all over Cyprus. All of them offer PADI Beginner courses, PADI Advanced and PADI Specialty courses. You can even become a PADI Divemaster in every PADI Dive Centre, but only a handful are teaching Instructor Courses. You can find PADI 5 Star IDC Dive Centres all over Cyprus from Paphos to Protaras and from Kyrenia to Larnaca.
PADI schedules every year in the following month the PADI Instructor Examination:
But with this article I would like to introduce you as well to the top of the Food Chain – to the resident PADI Course Directors in Cyprus:
Coral Bay Divers in Coral Bay – Paphos
The owner of the only PADI Career Development Centre in Cyprus, Coral Bay Divers, is PADI Course Director, Jurg Dahler – who is originally from Switzerland. Jurg runs 4x Instructor Development courses every year and is therefore the most successful PADI Course Director in Cyprus. This shows also his Gold Course Director Status which he receives from PADI pretty much every year – as a recognition for his dedication, commitment and for all his effort.
With a Job opportunity to manage a Dive Centre, Jurg moved to Cyprus in 2001. In March 2002 he decided to bring his knowledge and professionalism to a higher level and became a PADI Course Director. 2006 was the year where everything changed and Jurg decided that it is time to be his own Boss and became the owner of Coral Bay Divers, which is located in Coral Bay – Paphos.
Jurg loves to teach IDC´s because of the versatility of the candidates and the motivations to become a diving instructor.
Please contact Jurg Dahler directly if you want to get more information about his IDC´s and why you should get your PADI Instructor in Cyprus!
The owner of Sunfish Divers is the only female Course Director in Cyprus – Dena Asimenou.
Dena was born 1974 in Cyprus and she loves her Country very much. Obviously, as a Diver she loves the surrounding sea and the fantastic weather, which invites her to dive all year around.
She started Diving back in 1996 and was so addicted to diving that she decided to become a professional Diver and started to work as a full time PADI Instructor in 1998. Just seven years later, in 2005, she became the owner of Sunfish Divers which is located on the main Boulevard in Agia Napa. Dena became a PADI Course Director in 2008 and shortly after that, Sunfish Divers became a PADI 5 Star Instructor Development Centre.
Out of the amazing varieties of professional PADI courses – to teach IDC´s is her favourite professional course. She comes across different behavioural changes when people are under stress and she still learns many different things from her Candidates during an IDC. Dena never wears her CD badge and she never shows her Course Director card when she is diving abroad. Dena like to keep a low profile and she strongly believes that you don’t gain respect from what you say but from what you do.
Please contact Dena Asimenou directly if you want to get more information about her IDC´s and why you should get your PADI Instructor in Cyprus!
The owner of Easy Divers is PADI Course Director Joey Ridge. Joey came to Cyprus in 1995 looking for the perfect place. With its mild winters and hot summers, it makes Cyprus the perfect place to dive all year round. The underwater marine life is not the red sea, but it will impress you with its marine life and an abundance of turtles. Cyprus has some of the most perfect crystal clear sea water. Underwater visibility can be 40 meters and average of about 20 metres – That´s why Joey choose Cyprus.
He started Easy Divers in Cyprus from scratch, and grew it to be one of the best PADI Five Star Instructor Development Centre in Cyprus. In 2007, Joey decided to move up the PADI Career ladder and did his Course Director course in Kota Kinabalu, Malaysia.
Joey really loves to teach PADI IDC´s! He gets a great achievement of working with people and defining them to become PADI Professionals.
Becoming a Dive Professional is a Life Changing Experience! “It’s a life transformation of yours and those you teach. For the love and passion of the sea and the joy and fulfilment on the faces of your students. Imagine a Job where you go to work in your shorts and bikinis? That’s why I love my job!”
Please contact Joey Ridge directly if you want to get more information about his IDC´s and why you should get your PADI Instructor in Cyprus!
Hubert Boehm, alias Herbie, is the most experienced PADI Course Director in Cyprus and also the owner of the PADI 5 Star Instructor Development Centre “Herbies Diving Paradise”. Herbies Diving Paradise was officially opened in 1990. In 1994, Hubert decided to become a PADI Course Director and the Dive Centre became a PADI 5 Star Instructor Development Centre.
Hubert moved Herbies Diving Paradise to a new location back in January 2002. You will find the current location of the Dive Centre just around the corner from Anastasia Beach Hotel at Pernera street 36.
Herbies Diving Paradise was always following the PADI Slogan: “PADI, the way the World learns to dive” by offering PADI Programs and PADI Courses from beginner to professional level, adhering to all Standards and making diving real Fun for our customers. Since 1994 they are also conducting beside all non-Leadership Courses at least 4 Instructor Courses, Emergency First Responder Instructor Courses, Specialty Instructor Courses, Master Scuba Diver Trainer Courses und IDC Staff Instructor Courses. The aim of Hubert Boehm was always and still is: Quality comes before Quantity.
Please contact Hubert Boehn directly if you want to get more information about his IDC´s and why you should get your PADI Instructor in Cyprus.
Cengiz Topel Bergun, is the only PADI Course Director in Northen Cyprus. He was born and raised in Cyprus, but lived for many years in England. Cengiz has taught in England at one of the busiest and most reputable dive centres on the south coast of England, Newhaven Scuba Centre.
He became a PADI Course Director in 2012 and is enjoying to teach PADI IDC courses since.
“Since, when I opened my dive centre, I am always enjoying to teach any level of PADI courses, from bubble makers up to Instructor level, but my favourite course to teach is the PADI Instructor Development course.
Please contact Cengiz Bergun directly if you want to get more information about his IDC´s and why you should get your PADI Instructor in Cyprus!