New Marketing Materials for 2018

YOU CAN. Grow your dive business!

New for 2018, take advantage of the revamped marketing toolbox to support your business efforts across your acquisition, continuing education and pro acquisition markets.

The latest digital marketing materials have been designed to inspire and attract new divers, keep certified divers diving, and convert recreational divers into professionals.

HOW?

Access the 2018 Marketing Toolkit, download the assets you require based upon campaign level, the type of regional imagery and the language variation you want to use.

WHERE?

Implement the assets across all of your marketing channels for a fully synchronised multi-platform campaign. Potential customers and returning customers alike should see a consistent message when they receive emails from you, when they visit your social media pages, read your blog or visit your store. A consistent message equals a consistent income.

Example: Acquisition of new divers in Northern Europe

  • Open the 2018 RRA Marketing Toolbox
  • Open the Campaigns folder
  • Open the Entry Level folder
  • In this case, we want to promote PAD Open Water Diver, so open this folder
  • Choose Northern Europe
  • Decide which marketing channels work best for your business. For consistency, use assets from all digital and print folders.
  • Implement these assets in line with your marketing plan

 

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PADI ReActivate Toolbox Tip #4 – Radio Slots

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PADI ReActivate Toolbox Tip #4 – Radio Coverage

A selection of PADI ReActivate marketing tools are available to download from the PADI Pros’ Site, enabling your business to re-capture the attention of the huge potential market of inactive divers as well as those who might want to just refresh their skills before a trip or continuing education course.

Toolbox Tip #4

Not everyone has time to visit dive shops or read magazines – and the radio can be an excellent way to reach out to inactive divers whilst they are busy with life’s other priorities, such as driving to work, cooking or relaxing with the family or friends.

Contact your local radio station to find out about upcoming opportunities to talk about scuba diving and to encourage existing divers to get back into the water – either as a general call-to-action or to promote a specific ReActivate event you might be organising.

Some radio stations may offer you a free slot to talk about scuba diving as it could be related to other hot topics they want to discuss, such as family activities for summer, health benefits or coverage of local outdoor events. Other stations may offer radio slots as a paid method of advertising instead.

Either way, you’ll want to make sure you’re able to tell listeners about the benefits of the PADI ReActivate program in 30 seconds. So, we’ve compiled a few script ideas to help you communicate your message.

Click to download some suggested scripts to use in radio spots:

To access even more marketing tools, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list.

About PADI ReActivate:

A PADI® Worldwide survey of nearly 400,000 PADI divers showed that 97% of inactive divers intend to return to diving, however, reaching out to these divers has its challenges: they do not necessarily read dive industry publications or visit scuba websites. PADI is applying a number of marketing resources to reach out to this huge potential market in a proactive and significant way.

PADI ReActivate™ is a revolutionary program specifically designed to encourage and support inactive divers in returning to the water as well as allowing regular divers to practice and refresh their skills.

Combining prescriptive, online knowledge development and in-water training, PADI ReActivate presents a flexible, convenient and interactive way to brush up divers’ skills, meeting the needs of recreational divers and PADI Professionals alike. The program is available for iOS and Android tablets (Touch) and for PC/Macs (Online), and upon completion, divers receive a replacement certification card showing their ReActivate date.

PADI ReActivate Toolbox Tip #3 – Posters

iPad-ReActivate CoverA selection of PADI ReActivate marketing tools are available to download from the PADI Pros’ Site, enabling your business to re-capture the attention of the huge potential market of inactive divers as well as those who might want to just refresh their skills before a trip or continuing education course.

Toolbox Tip #3

ReActivate posters are an excellent tool to help catch the eye of inactive divers (or those looking for a confidence boost) when you might not be immediately available to chat with them face-to-face.

Place posters around the dive shop (both inside and outside) to grab the attention of divers who have come to browse upcoming trips or courses and may like the idea of an extra refresher on their existing knowledge and skills before they continue.

To help reach other potential inactive divers who may not yet be thinking of returning to the dive shop, try positioning posters around your local area (remember to ask permission first!).

Some ideas on places to hang posters could include:

  • Local community and outdoor activity centres
  • Swimming pools or health clubs
  • Marine / boating suppliers
  • School events or children’s clubs
  • Waiting rooms, such as at dentists, salons or doctors
  • On noticeboards during local fairs and events
  • In other local businesses who have a shared interest – such as a travel agency
  • Suppliers who you have a good link with such as your printer or venue hire
  • Local employers’ staff noticeboard

The more people who see your poster will mean the more chance of an inactive diver receiving your message or a non-diver using word of mouth to share the information with someone they know.

Click here to download the poster set below:

To access even more marketing tools, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list.

About PADI ReActivate:

A PADI® Worldwide survey of nearly 400,000 PADI divers showed that 97% of inactive divers intend to return to diving, however, reaching out to these divers has its challenges: they do not necessarily read dive industry publications or visit scuba websites. PADI is applying a number of marketing resources to reach out to this huge potential market in a proactive and significant way.

PADI ReActivate™ is a revolutionary program specifically designed to encourage and support inactive divers in returning to the water as well as allowing regular divers to practice and refresh their skills.

Combining prescriptive, online knowledge development and in-water training, PADI ReActivate presents a flexible, convenient and interactive way to brush up divers’ skills, meeting the needs of recreational divers and PADI Professionals alike. The program is available for iOS and Android tablets (Touch) and for PC/Macs (Online), and upon completion, divers receive a replacement certification card showing their ReActivate date.