My PADI Club™

The Portal to a World of Underwater Exploration and Discovery.

Written by Mohammad Dahdul, PADI Marketing Consultant

Sharing your passion for diving, the ocean and ocean conservation is what you do as a dive professional. You’re likely looking for innovative ways to make diving accessible and increase engagement for those who want to continue their dive journeys. My PADI Club™ was created to help you keep your ­customers diving for a lifetime.

Based on the extensive research ­provided by McKinsey & Company, one of the world’s leading research and business consulting firms, My PADI Club is designed to overcome the barriers people experience when learning to dive and help prevent divers from drifting away from diving. It provides what they need to stay active in the sport.

The barriers identified include dive planning being too difficult, trouble finding people to dive with, and reliable ratings of dive sites and dive businesses being unavailable. When it launches, My PADI Club will offer divers an online community for finding information about dive centers and sites globally, a dive buddy finder, custom dive notifications and trusted ratings. The platform’s tools work to not only make diving more accessible to the average ocean explorer, but to also increase repeat customers and drive business growth for PADI® Members in numerous ways.

Advertise Your Business

Advertising is imperative to grow your business and My PADI Club actually makes it easy. Publicizing what you offer and promoting your events is funda­mental to customer acquisition, and in building and maintaining customer loyalty. Think of My PADI Club as another marketing tool to drive customers to your store and participate in your events. The more you advertise and network, the larger, more loyal customer base you’ll build.

There are various ways to use My PADI Club as an additional advertising tool. Upload promotion or event flyers to the activity feed, change your dive center display ad with monthly specials or tent sales, and directly interact with customers through “likes” and “comments.” By uploading a display ad and linking it to your website or event page, you’ll be able to drive more traffic to your events. Reference the photo specs in the Settings section of My PADI Club to make sure your photo is the correct dimension and size.

Although advertising’s main ­objective is typically to foster business growth, you can also use it to share your passion for conservation with your network. Use the platform as a way to highlight the conservation projects that you and your team are working on. Invite your My PADI Club connections to your Dive Against Debris® events and enlist them to help have a ­positive impact on ocean health.

The wide reach of advertising through My PADI Club gives you the opportunity to grow your business, build a community of like-minded individuals, and work toward PADI’s Pillars of Change.

Build Stronger Customer Relationships

People and Community is one of PADI’s Pillars of Change and is the heart of teaching the world to dive. Building a community of divers in your area is a crucial way to keep customers returning to your business.

In Entrepreneur’s 5 Ways to Build Killer Relationships with Customers, connecting and communicating are two of the most important actions to forging healthy customer relationships. Both interpersonal and online interactions have a direct effect on whether or not a customer returns a second time. The consistency of these interactions also plays a large role in keeping your business, and diving in general, at the top of a customer’s mind. In the technologically advanced world in which we live, maintaining constant contact with another person is as easy as tapping a button on your smartphone. My PADI Club can offer this consistent, and instant, interaction.

Use the convenience of My PADI Club to your advantage by connecting and interacting with your customers in several ways. Update your instructional team on your dive center profile so student divers can easily follow their dive mentors. Make sure you and your instructors follow your students’ profiles as well. Once you’re following them, comment and like their logged dives, photos and videos encouraging them to continue their dive adventures. Post interesting content that will prompt your customers to interact with you. Maintaining these relationships could lead to referrals to friends and family.

Another way to prompt students to dive with you is by contributing to Go Dive Alerts™. As a PADI Pro, you are the local expert of the sites you frequently dive. Report conditions in My PADI Club for dive sites each day to alert divers of conditions that might pique their interest – for example, perfect water temperature and great visibility. My PADI Club users can customize notification triggers – Go Dive Alerts – for their favorite dive sites. As you report conditions, divers who chose to receive alerts for specific parameters at their favorite dive sites will be alerted to go dive. Prompting divers to dive reinforces their passion for scuba and gets them back into your dive center more often.

Having the ability to follow new and existing divers, other PADI Members, as well as share your passion and knowledge of diving within your community will make your voice and influence as strong, and global, as ever.

Grow Your Business

Using My PADI Club to advertise and build stronger customer relationships ultimately leads to business growth. By enabling your customers to become My PADI Club Premium members (coming later in 2018), you help them access exclusive savings on PADI continuing education courses and gear from some of the top dive brands. Leveraging these premium features is the best way to sell a Premium membership to both new and experienced divers.

What’s in it for you? Earn commissions for every new Premium membership sold. Commissions are paid on first-time Premium members only and the diver must remain a Premium member for at least 60 days. You will be paid in credit each month and also have the option to cash out credit via a check.

Encouraging your customers to join My PADI Club and upgrade to a Premium membership not only benefits them, but you as well. When customers seek out your dive services and products time and time again, you earn more revenue from each return visit. By bringing all your divers into the largest online dive community, you grow a robust dive tribe and expand your influence.

Set Up Your Profile

Now that you know there are many ways to leverage My PADI Club, it’s time to learn how to create and update your profile. Use these steps:

  • Step 1: Visit my.padi.com and log in using your PADI Pros’ Site or ScubaEarth username and password.
  • Step 2: Click on Profile to update your profile image, avatar, and general info. Connect with divers and share your photos.
  • Step 3: For Dive Centers and Resorts: Although some aspects of your profile can be updated directly on the My PADI Club dive center profile, information such as parking, transportation, services and courses must all be updated within the PADI Pros’ Site Premium listing section. To update these additional store details, go to PADI Pros’ Site (padi.com/mypadi). Log in using your Dive Center/Resort account, select the Account tab and then select Premium listing. Update your Premium Listing to improve your My PADI Club profile. This information will automatically populate into your My PADI Club ­profile within 24 hours.

Be sure to make your profile stand out. Add photos, videos and content that’s intriguing to your customers to make your profile distinctive. Remember, ­interaction and content are key in attaining the ­maximum benefits of My PADI Club.

Using the tools discussed throughout this article will help you leverage the My PADI Club platform. As mentioned, the best ways to fully benefit from My PADI Club is to be an exceedingly active member through consistent updates, constant interaction and communication with other users, and posting interesting content. Use your voice and influence as a dive mentor in My PADI Club to spread your passion for diving and encourage others to continue their exploration of the ocean, and to protect it while doing so.

 

 

I love scuba – I love myself by Valentina Visconti President of Diabete Sommerso Onlus.

On October 16th, as Regional Manager of PADI EMEA, I participated in one of the most exciting events of my career, the Blue Week organized by Diabete Sommerso Onlus – PADI Center in the wonderful Ustica Island in partnership with Blue Diving Ustica – PADI Center.

I was honored to meet this very affectionate group of divers, all bound by a great passion: love for the sea and diving, albeit with the difficulty of their illness: diabetes.

CLIP

We have presented to this PADI group and Project Aware and especially the 4 pillars of change of PADI, in particular: “Health and Wellness” in tune with their activities:

Pillar of Health and Well-Being: point the spotlight on incredible stories of success over adversity, illnesses and difficulties that testify the healing power of diving. Through diving, many people have found hope for their future and we want to inspire so many others to experience such personal transformations and healings, both mentally and physically.

I dove with them, and I had the pleasure of meeting Andrea Fazi, one of the leaders and organizers of this group and their President: Valentina Visconti, a woman with a contagious smile, whom I thank for the emotions she gave me with these words:

I love scuba – I love myself

Scuba + Health + Wellness. The message comes strong and clear from the first moment in scuba diving: to dive, you need to be healthy and well-trained to deal with demanding tasks, not eating too much, nor drinking alcohol or smoking. If you are not fit, it is best to postpone the dive. These rules apply to all divers, at any level and anywhere in the world, but they are of greater value to all those people who have health issues but are so in love with the sea that they are willing to get in the game and enjoy it all the way.

Type 1 Diabetes (DT1) is a chronic illness that usually occurs during childhood or early adulthood. For causes that are still unknown, insulin-producing pancreas cells are self-destructing. Insulin is a fundamental hormone because it regulates the amount of sugar in the blood. People who do not produce insulin are forced to take it through injections or I.V.

A person’s life with diabetes is characterized by check-ups of glucose levels in the blood and insulin intake, in an eternal attempt to maintain balance between daily life and correct glycemic values. It’s a bit like keeping the perfect buoyancy underwater: you have to constantly keep an eye on yourself and the surrounding environment, use your head, and make the necessary adjustments. Losing diabetes control is not so difficult, and the consequences can be dangerous. For this reason, underwater has traditionally been denied to diabetics.

Today the taboo has been broken and people with diabetes can live the sea freely. A solution was found. Or, in other words, we rely on the general rule that one should dive only under good health conditions, applying it to the Nth power. To feel really good, a person with a chronic illness like diabetes must be able to perfectly take care of itself, study the rules of the metabolism, and apply them to become profoundly aware of the disease and of itself. A difficult journey that forces you to get out of the “comfort zone” of your daily habits and prove themselves.

It’s not easy. It is not immediate.

But love and passion for the sea are stronger than the difficulties.

It is the desire to fully live the sea, to explore it, to discover the unknown in the blue

It is the desire to fly in the water, to regulate its breath with fluids.

It’s the thrill of confronting a hostile environment.

These are the reasons why divers with diabetes take care of themselves and improve themselves. One improves himself to go underwater, but what you learn in the water becomes everyday life and a better future

Diving teaches us that there is an alternative world. Just put your head underwater.

And then raise it, to face the difficulties

NDR: The Underwater Diabetes Project, from which we have the association with the same name, was initiated 13 years ago and allowed many boys and girls with diabetes to get the scuba diving certificate, and above all to improve their health through passion for the sea .

Be like the sea which smashes onto the rocks and then goes back and tries again to break down that unbreakable barrier never tired of trying. (Jim Morrison)