Going PADI – A Real Business Partner

Switching training organizations is rarely an easy decision, but when a business becomes a PADI® Dive Center or Resort, the results can be truly outstanding. Last year, more dive centers and resorts joined PADI than ever before.  A case in point is Mare Nostrum Diving, in Sicily, Italy, that chose to go PADI in 2016 and has since become a thriving PADI Retail and Resort Association member. Although having a degree of success operating dive excursions, Mare Nostrum Diving’s management wanted to take their business to the next level with PADI.

Mare Nostrum Diving Center

For years, Mare Nostrum hadn’t been inclined to work with PADI for various reasons, feeling that their dive agency of choice was enough to satisfy their local Sicilian dive market. However, after discussions with PADI Regional Manager, Fabio Figurella, about long term goals within the Italian market and the opportunities ahead for Mare Nostrum Diving, the decision was made to crossover to PADI.

Tatiana Geloso, co-owner of Mare Nostrum Diving explains the role Fabio played, “His job didn’t end when he got us back on the PADI boat – on the contrary – it was just the start of several phone calls, meetings, projects, cooperation in order to increase local business for reciprocal interests.”

Despite being a PADI Divemaster for over 20 years, Tatiana had always delivered courses and training from other agencies. When she crossed over to PADI, she also became a PADI Instructor. Any concerns she may have had before getting back on board with PADI were quickly laid to rest, “What we feel now is having a real partner of our business, and behind the customer services we feel real people, we know their names, we can get the chance to dive together! I believe the services are as efficient as the used-to-be Swiss style (we had connections to Hettlingen for several years!) But now we have “warm” people to talk to as well (and couldn’t be warmer without 2 women from South Italy based in Bristol!) Emails sound personal but professional at the same time. Assistance is based on understanding of your needs and not just giving out information.” Says Tatiana.

“Top-flight customer service is an essential element of the PADI Member experience,” says Drew Richardson, President and CEO of PADI Worldwide. “Life in a PADI Dive Center is often hectic, so quick and efficient service is imperative to allow dive center staff to deliver the same to their customers. That’s why PADI Regional Headquarters puts so much emphasis on exceptional customer service for members.”

Life with PADI compared to life without PADI is seen as a “revelation” by Mare Nostrum Diving. PADI’s brand image is extremely powerful and globally recognised as the leading agency in scuba education. With this in mind, Mare Nostrum Diving didn’t feel like a cog in a machine, they felt like they had a real partner, “a partner to cooperate with, where both sides find its own convenience in the partnership.”

mare-nostrum

Since joining PADI, Mare Nostrum Diving have closely followed the PADI social networks in both English and Italian for inspiration from articles, suggestions, marketing tips and how they can apply them to their circumstances. “I appreciate the fact that as a member I don’t only get advice on standards in training, but also on how to promote my business.” Says Tatiana.

PADI Regional Training Consultants, Customer Services, Regional Manager and Marketing Team are always at hand to offer insights and advice wherever it is needed. A PADI Dive Resort may simply need a push in the right direction with regards to their social marketing strategy, a detailed analysis of pricing strategy, or perhaps a Five Star Dive Center may need assistance with a full store overhaul and website consultation.

Drew Richardson says, “The PADI System of diver education brings student divers through the doors of PADI Dive Centers every day around the world. PADI’s proven marketing strategies and innovative marketing tools, such as a free annual marketing tool kit, also bring in customers.”

Being part of the PADI family puts Mare Nostrum Diving on the map. There is no denying that Tatiana is a very highly regarded Italian Federal Instructor with a local following, but now with PADI on her side, Tatiana and Mare Nostrum can be instantly recognised by any potential customer looking to dive with the trusted PADI name.

Be Best. Be PADI.℠ The Way the World Learns to Dive™

5 Reasons Why Being a PADI Divemaster is Awesome!

For many, achieving the PADI Divemaster certification is the ultimate dream. It offers the opportunity to travel and dive in some of the most exotic locations around the world, whilst sharing dive knowledge and skills with others one guided dive at a time.

Here are 5 reasons why working as a PADI Divemaster will continue to rock your underwater world.

1. While some jump straight from PADI Divemaster to PADI Open Water Scuba Instructor, you may wish to enjoy the long run, take your time and enjoy the ride. As a PADI Divemaster you will strengthen your dive skills and knowledge base, learning from peers at many dive locations around the world.

2. As a PADI Divemaster you have the opportunity to work in various locations around the world including dive resorts, live aboards, private yachts and cruise ships. The role of a PADI Divemaster is a varied one; meeting and greeting customers, socialising and entertaining, organising and supervising diving activities, assisting instructors, conducting some programmes independently, filling cylinders, maybe even helping in the dive shop. A big part of being a PADI Divemaster is leading others on underwater adventures. It is a lifestyle like no other. It is totally unrivalled and you get paid for doing what you love!

3. PADI Divemasters are role models, mentoring and motivating divers everywhere. Seeing the expressions of divers while experiencing the underwater world is something you will not forget.

4. You can participate in Marine Conservation Projects; a great way to get an insider’s view into the issues facing marine ecosystems. As a PADI Divemaster you can choose to get up close and dive with marine animals or conduct research on the underwater environment. Either way this experience is sure to be life changing.

5. Being a PADI Divemaster can open more doors and opportunities. Are you good with your hands? Many Dive Centres find PADI Divemasters who can repair and service regulators, cylinders, and work on compressors extremely useful. Perhaps photography is your talent? Remember, many divers are willing to pay a separate Divemaster to go out and photograph their dives. If you’ve got your Captain’s license or are multilingual you will no doubt be a highly sought after dive professional.

So, what are you waiting for? Jump in and enjoy the PADI Divemaster ride!  You might just learn something new.

 

PADI Store Wrapping

In my previous blogs I was talking about the importance to find a difference to your dive center colleagues, next door. As you know, PADI is offering to design your Shop windows, your walls in the Dive Center or your dive center cars. This is called PADI Store wrapping.

 

 

 

When you are interested in a Store or Wall Wrapping, you need to do the following:

  1. Contact your PADI Regional Manager
  2. Fill in the Application, which your PADI Regional Manager will provide to you. The PADI Marketing Department needs the following information from you:
  • How many Windows or Wall Wrapping – indicate the number
  • Decide what % of your store window should be covered
  • half window bottom
  • half window top
  • full window
  • Other

Measurements – provide the exact measurement of your windows or walls in width x height

Please supply any high resolution (300dpi) photographs or graphics that you want us to use and any logo’s you want to be included – also in high resolution

 

Theme – Which topic do you like to have in your wrapping?

  • Kids diving
  • Go Dive
  • Keep Diving
  • Go PRO
  • TecRec
  • Specialties
  • PADI Con-Ed Flowchart
  • Other

Imagery – please provide PADI with the kind of pictures you would like to add to the wrapping:

  • Warm Water
  • Cold Water
  • Pool

 

 

Text – Please provide this in both English and all other languages that you require the final artwork in:

ExampleGet your PADI at XZY Dive Center

 

  1. Send the Application, together with all the Photos and Logo attached – together with a Pictures from the location where you wish to have the wrapping – back to your PADI Regional Manager

 

 

When you are interested in a Car Wrapping, you need to do the following:

  1. Contact your PADI Regional Manager
  2. Fill in the Application, which your PADI Regional Manager will provide to you. The PADI Marketing Department needs the following information from you:

Provide the Marketing Department with the exact type of your car. The designer needs to get the Blue Print from your vehicle.

Please supply any high resolution (300dpi) photographs or graphics that you want us to use and any logo’s you want to be included – also in high resolution.

Theme – Which topic do you like to have in your wrapping?

  • Kids diving
  • Go Dive
  • Keep Diving
  • Go PRO
  • TecRec
  • Specialties
  • PADI Con-Ed Flowchart
  • Other

Imagery – please provide PADI with the kind of pictures you would like to add to the wrapping:

  • Warm Water
  • Cold Water
  • Pool

 

  1. Send the Application, together with all the Photos and Logo attached – together with a Pictures from the location where you wish to have the wrapping – back to your PADI Regional Manager

 

Important information

  • Measurement of windows, doors, walls etc. must be exact.

 

  • Please note that there is a minimum turnaround time of 45 days for a store wrap designs.

 

  • All photographs and graphics that are submitted must be in the correct resolution/format, otherwise they may not be included in the design.

 

  • The Dive Centre confirms that it has the right to publish the provided photographs and/or graphics and that it possesses the applicable Copyrights. The Dive Center confirms that PADI can use these photos. PADI shall have no responsibility for photographs or graphics that are not supplied from the PADI database.

 

  • Please note: No artwork creation will begin until all required information has been received.