What does your business image say?

Professional image:

One of the things I love most about working in the diving industry is that my 3 piece suit hasn’t seen the light of day for some time, save for the odd wedding and funeral. But does that mean that you can dress however you’d like? Professional image is important and there is a huge weight of Psychology studies which limit first impressions to the microsecond. This means that despite how informal the workplace, how you and your business are perceived has an impact. This tenth of second reaction effects someone’s judgment on your competency, trustworthiness, and professionalism. Once someone has formed that First impression it is very difficult to change their mind. Those Companies that provide both a professional image and another fundamental aspect of your business, quality service, not only attract buy also retain customers.

In my role as Regional Manager, I am constantly on the road, at dive sites, working with professionals which in turn means I get to see numerous dive centres and businesses around the globe. There is a marked difference in those that present their business in a professional way and others, who sometimes leave me wondering who’s a customer or the employee.

I am not suggesting that you impose a uniform but moreover if you have not already done so start to think about your corporate identity. If shabby chic, hipster, city worker or chain store is the image you are going for then make sure that you make it part of your overall business image, by this I mean the way your shop, website, marketing present itself down to the clothing you and your team wears.

Brand identity:

As a business owner, it is important to take some time to sit down and identify your Brand. What is it that makes you different, there are a lot of dive businesses out there, but what is yours to you? Once you know that you can start to build your own Brand. Brand identity primary means the way you communicate your corporate identity by your branding. Yes, I did mean corporate identity in diving, you are a professional at the end of the day and there is no shame in earning money by doing something, even if you love doing it.

I am willing to bet you already have a Logo but what about a slogan and mission statement? Once you get it right your brand becomes synonymous with the product, regardless of the company that makes it. PADI, for example, is the way the world learns to dive for a reason. Many companies are known from just their logos and some of the most successful companies are identifiable from just a colour scheme or collection of sounds.

One thing I like to see is when a team stands out at often crowded dive sites. When your team is visible there is no doubt for your customers on who they can approach for help. If you or your team is not clear then perhaps someone else’s is and that company inadvertently pick up your customers.

Cert of completion

As PADI has regional managers (RM) who are here to help we can work with you on your branding, website and professional image. If you feel that you have already put the effort in why not ask for a Professional Image Evaluation from your RM.

 

Fourth Element:

PADI has also teamed up with Fourth Element to help with gaining some form of identity for both your business and your customers. For help with a Bespoke Clothing Enquiry click on this link and enter your details http://fourthelement.com/padi/. 

If you feel you would like to start from the beginning then get in touch as PADI is here to help. perhaps it could be something as simple as your Logo needs some revamping, there is a host of services out there and as RMs we can help point you in some directions.

PADI Pro Member Benefit #2: Consultant Services

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As a renewed PADI Professional, you have a full team of industry experts at your local PADI office who are ready to support you in your diving, teaching and career development activities.

You have access to consultants specialising in:

  • Training
  • Quality Management
  • Legal Issues
  • Risk Management
  • Sales
  • Product Integration
  • Business Development
  • Marketing
  • …and more

Our team will be happy to help you with any enquiries you may have. Click here to view contact information and take advantage of the wide expertise that is available to help you maximise your opportunities as a renewed PADI Professional.

Remember: renew your 2016 PADI Professional Membership before 31st December 2015 and you’ll be able take advantage of our special renewal offers. Find out more here.

Ready to renew? Click here to renew your membership online, or contact Customer Services by email (customerservices.emea@padi.com) or telephone (+44 (0)117 3007234)

PADI Pro Member Benefit #1: Free eCards

PADI_eCard_phonesAs a renewed PADI Professional, you’ll have access to all of your recreational-level and professional-level eCards – for free!

To access your eCards, simply download the latest version of the PADI App, log in with your SSO username and password. Click on ‘eCards’ from the main menu and you’ll see a list of your certifications.

With access to your eCards in one handy place on your smartphone or mobile device, you’ll be ready to demonstrate your credentials whenever and wherever you need to.

You can also log in to ScubaEarth and click on “My Certifications” from the left hand menu to see a list of your current ratings along with badges, share options and a link to replace each card.

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Remember: renew your 2016 PADI Professional Membership before 31st December 2015 and you’ll be able take advantage of our special renewal offers. Find out more here.

Ready to renew? Click here to renew your membership online, or contact Customer Services by email (customerservices.emea@padi.com) or telephone (+44 (0)117 3007234).

Certificate of Recognition

Davy Jones Diving in Arinaga, on the beautiful island of Gran Canaria (Canary Islands), recieved the PADI Certificate of Recognition for Outstanding Customer Service on the 26th of May 2015.

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The Team of Davy Jones Diving with the PADI Regional Manager – Sascha Engeler

The owner of Davy Jones Diving, Brian Goldthorpe, has been diving since the mid-90’s and is a PADI Master Scuba Diver Trainer. He was awarded the PADI Elite Instructor certificate in 2013.

Before coming to Gran Canaria, he dived extensively in the UK at most of the popular sites including the Farne Islands, St Abbs, Oban and the Scottish West Coast, Plymouth, and of course inland sites such as Gildenburgh, Capernwray and Stoney Cove.

Brian has completed over 3500 dives and has dived in the Red Sea, Florida, Turkey, Cyprus, Corfu, Malta and other Mediterranean sites including the Medas Isles. With over fifteen years of diving experience in the Canaries, he is a wealth of knowledge on the Marine Life found in the Arinaga area, especially the secrets of the El Cabrón Marine Reserve.

His main interest today is digital underwater photography, for which he is also an instructor. In 2006 he was awarded a ‘Certificate of Recognition for Excellence’ by PADI for the teaching of their Digital Underwater Photography Course. He is also very interested in Angel Sharks, and has organised the three-year study with the University of Las Palmas into Angel Sharks in the El Cabrón marine reserve.

Congratulations once again to Brian and the whole Team of Davy Jones Diving for this Certificate of Recognition. Keep up the good work!

PADI Online Business Service #2 – Employment Board

Go_Pro_CAY07_1136_TS_KingWorld_LGAre you looking for a dream career in the diving industry? If so, then make sure you regularly visit the Employment Board located on the PADI Pros’ Site (one of the fantastic benefits available to renewed PADI Members).

The Employment Board is located within the ‘Classifieds’ section on the PADI Pros’ Site and lists details of the latest openings around the world – from dive guiding and teaching positions through to administration, boat captaining, equipment maintenance and more. There’s also a section where you can find opportunities to buy or sell existing Dive Center businesses, resorts or boats.

Within the Employment board, you can even add your own advertisement offering your services as a PADI Professional to others in the diving industry, or check out what the latest career openings are in your local PADI Regional Headquarter office.

The PADI Pros’ Site offers a range of excellent benefits in addition to providing access to the latest job vacancies within the diving industry. Don’t miss the chance to get your dream job – make sure you’re renewed for 2015 and checking the Employment Board regularly for the latest additions!


Win With PADI…

PADI is committed to the growth and prosperity of the scuba diving industry. Whether it’s through preserving the ocean we explore or creating innovative ways to teach the sport, PADI’s main focus is its members. PADI develops, maintains and supplies our industry with the most advanced dive training materials found worldwide.

Specifically, the PADI Retail and Resort Association provides its members with techniques and solutions to staying competitive and successful in today’s marketplace. As a member of the PADI Retail and Resort Association you benefit from more than just the prestige of the PADI brand. You also get a comprehensive suite of benefits guaranteed to drive more divers through your doors.

Find out more in the PADI Retailer and Resort Association Benefits Guide – click here to download.

Together We’re #1 In Diving!