Winter Options and AWARE Week UK

It is that time of year again and winter is fast approaching, have you lined up your Courses accordingly? With this blog, I am going to list some options to try and help you get through the challenging winter months. There is a great deal of PADI Courses which can be done “dry”. Also, PADI has teamed up with Project AWARE to run #AWAREWeekUK which will take place from 1st to 10th December 2017 there is a lot of marketing support available through the landing page.

#AWAREWeekUK http://dive.padi.com/AWARE-Week-UK/ is being run with perfect timing fitting in with the latest BBC Wildlife documentary series on BBC One – Blue Planet II http://www.bbc.co.uk/programmes/p04tjbtx. If you have already started watching it, you will hopefully notice the importance they are placing on the environment. One thing that could help make some difference is your involvement in doing something about it and raising people’s awareness.
What I have learned from running Project AWARE events for both PADI and PADI Dive Centres is just how popular they are. The recent event I ran in Malta had people coming in just for the Dive Against Debris. Register your interest to take part in this joint PADI & Project AWARE event that https://www.eventbrite.co.uk/e/aware-week-tickets-37876244868

Other “Dry” course ideas for you to look at are:
Equipment specialty
Enriched Air/Nitrox (click on link for a MailChimp template)
Emergency Oxygen Provider
EFR
Gas Blender
Having an arsenal of these courses over the winter months will help keep your customers engaged. We are doing some promotions to help, so give Emily a call in the office use promo code 17UKDP.
Using your CRM system you can drill into who has what course and with EFR when did they last have a refresher. If you would like help with making templates to go with these then just let your Regional Manager know. 

On top of the Dry Courses and #AWAREWeekUK, there is the whole Christmas Gift market to look at. Like me you may have scorned the supermarkets and pubs for marketing Christmas for me what felt like as soon as easter finished, but, one thing that is for sure, venues are booked and people have started stocking up. You need to think ahead and promote, to plant the seeds and let them ideas take route. Acting now will give you the best run in for December sells. 

Revisiting an idea of old was a DSD pack, the success of this was in the presentation. If you are reaching out to Customers to purchase a gift for friends and family (or even themselves)  then you need to make it as easy as possible for them to give it as a present. Running with the Christmas theme your customers fall into 3 categories, Past, Present, and Yet to Come and like the ghosts from the Dickens classic, each has its own wants and needs and goals to achieve. As a Centre, you need to think about how to market to each of these groups.

Enjoy More of the PADI Family Benefits!

For a limited period PADI is offering IDC Crewpak bolt-on merchandise packages to Individual PADI Pros and Dive Centres. Whether for yourself, your Dive Centre or for IDC candidates, take a look at the Bronze, Silver and Gold packages on offer. And when bought together with an IDC Crewpak enjoy a further discount.

Bronze package:

  • 85209 – iContour pen
  • 85202 – Key fob
  • 85201 – Bubbles lanyard
  • 85207 – Water bottle (black)
  • 82019 – Mouse mat
  • 82713 – Yellow sunglasses
  • 85200 – Wrist band
  • 85212DB – Carabiner clip
  • 80079 – EFR keyring
  • 80555 – Orange Eynsford bag

Price with IDC Crewpak (60038) – £20/€28
Price without IDC Crewpak – £25/€34

Silver Package:

  • 85209 – iContour pen
  • 85202 – Key fob
  • 85201 – Bubbles lanyard
  • 82019 – Mouse mat
  • 82290_l82713 –  Yellow sunglasses
  • 85200 – 5 Wrist bands
  • 85212DB – Carabiner clip
  • 82290  – Red water bottle
  • 80026 – EFR mug
  • 80079 – EFR keyring
  • 80555 – Orange Eynesford bag
  • 85210 – Valencia silver pen

Price with IDC Crewpak (60038) – £32/€44
Price without IDC Crewpak – £37/€50

Gold package:

  • 80026_l85209 – iContour pen
  • 85202 – Key fob
  • 85201 – Bubbles lanyard
  • 82019 – Mouse mat
  • 82713 – Yellow sunglasses
  • 85200 – 5 Wrist bands
  • 85212DB – 3 Carabiner clips
  • 82110 – Instructor hat
  • 82285 – Blue water bottle
  • 80026 – EFR mug
  • 80079 – EFR keyring
  • 80555 – Orange Eynesford bag
  • MKT82717 – Green sunglasses
  • 85210 – Valencia silver pen
  • 82299 – Flexi clock
  • 82619 – Shark key ring
  • WX1303PI10 – A4 folder with notepad and pen
  • 82714 – Black mug

Price with IDC Crewpak (60038) – £45/€62
Price without IDC Crewpak – £50/€68

For more information, contact your local Sales Consultant at sales.emea@padi.com or telephone +44 (0) 117 3007234 during business hours.

PADI Promotions at LIDS 2014 & Telegraph Outdoor Adventure and Travel Show

PADI on Tour 2014PADI Europe, Middle East and Africa are exhibiting at London International Dive Show 2014, and are offering excellent incentives to help drive sales of PADI courses during the show to support PADI Members and businesses.

Show visitors who sign up for a PADI Core course with PADI Dive Centers exhibiting   at the Dive Show will be entitled to a free PADI T-shirt! Customers can receive a PADI promotional voucher once they’ve completed their PADI course booking – then visit the PADI stand to redeem the voucher and claim their free gift.

In addition, PADI staff will be conducting a number of inspiring seminars and stage presentations to interest PADI Members and Divers, as well as non-diving visitors. These include an inspiring photography presentation by John Carlin as well as Go Pro, PADI Open Water Diver Course Revisions updates and Project AWARE.

A PADI Member Forum, followed by the PADI Dive Center Awards Ceremony will take place from 11.30am on Sunday 16th February in the London Suite, Room 3. PADI Members will have the opportunity  to come along and meet Mark Spiers (Vice President, Sales, Field Services, Marketing and Business Development) and Tony Andrews (Manager, Field Services), as well as hear about the new PADI Open Water Diver course revisions.

To register for the Member Forum, please click here.

PADI and Project AWARE are also sponsoring the Youth Zone at LIDS 2014 to offer a superb opportunity for younger visitors to the show through the brand new Youth Zone. Youth visitors to LIDS 2014 (10-16 years old) accompanied by an adult will get free entry into the show, and can apply for a FREE place on a PADI Project AWARE Specialty course at the Youth Zone, a brand new area designed to provide a chill-out area for younger visitors whilst inspiring them about the underwater world.

Alongside the London International Dive Show this weekend, PADI are also exhibiting at the Telegraph Outdoor Adventure and Travel Show (http://telegraphoutdoorshow.co.uk) on behalf of PADI Members. For 2014, PADI has joined forces with Canon cameras on stand OU510 with the goal of reaching out to a predominantly non-diving public with an interest in photography, who will be able to find out the benefits of learning to scuba dive with PADI.  Visitors to the stand will also be invited to enter our amazing Grand Prize Draw (worth over £3,000 and which includes PADI training) and will be encouraged to visit PADI Dive Centres exhibiting in the LIDS Hall where they may sign up for a PADI course and benefit from the PADI Free T-Shirt promotion.

Click here to see the full LIDS PADI Presentation Schedule and Event times.

Please contact the PADI Marketing department (marketing.emea@padi.com) with any show-related enquiries.