PADI Store Wrapping

In my previous blogs I was talking about the importance to find a difference to your dive center colleagues, next door. As you know, PADI is offering to design your Shop windows, your walls in the Dive Center or your dive center cars. This is called PADI Store wrapping.

 

 

 

When you are interested in a Store or Wall Wrapping, you need to do the following:

  1. Contact your PADI Regional Manager
  2. Fill in the Application, which your PADI Regional Manager will provide to you. The PADI Marketing Department needs the following information from you:
  • How many Windows or Wall Wrapping – indicate the number
  • Decide what % of your store window should be covered
  • half window bottom
  • half window top
  • full window
  • Other

Measurements – provide the exact measurement of your windows or walls in width x height

Please supply any high resolution (300dpi) photographs or graphics that you want us to use and any logo’s you want to be included – also in high resolution

 

Theme – Which topic do you like to have in your wrapping?

  • Kids diving
  • Go Dive
  • Keep Diving
  • Go PRO
  • TecRec
  • Specialties
  • PADI Con-Ed Flowchart
  • Other

Imagery – please provide PADI with the kind of pictures you would like to add to the wrapping:

  • Warm Water
  • Cold Water
  • Pool

 

 

Text – Please provide this in both English and all other languages that you require the final artwork in:

ExampleGet your PADI at XZY Dive Center

 

  1. Send the Application, together with all the Photos and Logo attached – together with a Pictures from the location where you wish to have the wrapping – back to your PADI Regional Manager

 

 

When you are interested in a Car Wrapping, you need to do the following:

  1. Contact your PADI Regional Manager
  2. Fill in the Application, which your PADI Regional Manager will provide to you. The PADI Marketing Department needs the following information from you:

Provide the Marketing Department with the exact type of your car. The designer needs to get the Blue Print from your vehicle.

Please supply any high resolution (300dpi) photographs or graphics that you want us to use and any logo’s you want to be included – also in high resolution.

Theme – Which topic do you like to have in your wrapping?

  • Kids diving
  • Go Dive
  • Keep Diving
  • Go PRO
  • TecRec
  • Specialties
  • PADI Con-Ed Flowchart
  • Other

Imagery – please provide PADI with the kind of pictures you would like to add to the wrapping:

  • Warm Water
  • Cold Water
  • Pool

 

  1. Send the Application, together with all the Photos and Logo attached – together with a Pictures from the location where you wish to have the wrapping – back to your PADI Regional Manager

 

Important information

  • Measurement of windows, doors, walls etc. must be exact.

 

  • Please note that there is a minimum turnaround time of 45 days for a store wrap designs.

 

  • All photographs and graphics that are submitted must be in the correct resolution/format, otherwise they may not be included in the design.

 

  • The Dive Centre confirms that it has the right to publish the provided photographs and/or graphics and that it possesses the applicable Copyrights. The Dive Center confirms that PADI can use these photos. PADI shall have no responsibility for photographs or graphics that are not supplied from the PADI database.

 

  • Please note: No artwork creation will begin until all required information has been received.

Course prices – how do I avoid to undercut course prices?

Prices

A growing global problem within the diving industry is the undercutting of course prices. It is an easily solved problem. If every dive center and individual instructor would simply increase their prices – we would easily be able to generate a profit and increase the quality of every course we offer.

I always want to know the course prices from my Members in my regions, especially from a new member of the PADI Retail & Resort Association. The answer is pretty much always the same; “we checked all the prices from dive centres in the surrounding area and then we took the average course prices”

This is a dangerous game – especially because you need to set your course prices according to your overheads and not according to your dive center next door.

 

But how can you stay competitive when you iCompetitivencrease your prices?

In a time where we have other dive center associations offering free crossovers or very cheap membership fees or educational materials for ridiculously cheap prices – you have to provide quality to your customers.

The goal for a dive center is to provide outstanding quality, to grow and to make profit. This is only possible when you have prices with a healthy margin.

Recently I received an email from a member who complained about the material prices from PADI. He told me that he cannot charge more for a Scuba Diver course than € 240.- No one will pay more… as we are still having the crisis…

Wrong! First of all – the customer is paying what you are asking him to pay. Secondly – you need to distinguish your dive center above your competition. You need to show the customer the benefits that they will get when they book the course with you. Lavish them with love and create specialised packages for them. Listen to your customers and their individual needs.

You also have to ask yourself – Does my dive center still look attractive to my customers?

 

What kind of options do you have to pimp your Dive Center;

  • iShop concept
  • Store Wrapping
  • Wall Wrapping
  • Invest in new Equipment
  • Every Staff is wearing the same uniform
  • Clean the Dive Center frequently
  • Attractive windows
  • Professional Staff
  • Etc.

DSC06049

 

Competitor

Honestly – who is your real competitor? Trust me, it’s not the dive center next door or a different diving association – The real competition is all the other sports offered to the consumer.

Skiing and snowboarding is, as we all know, a very popular sport in the winter, at least in one of my three regions. I could not believe how much a Ski Instructor is charging per hour. Between € 80 – € 100.-! This price is per hour! On top of that – you need to rent the ski equipment, the ski lift pass and most probably food and drinks – as they are not provided from the Ski School. At the end of the day a student pays for 4 hours approx. € 350 – € 400.-

Every time I talk about this – I`m speechless… this amount is only for 4 hours! And you don’t even get a certificate! Guess what – the ski industry is booming!

Seriously – are we really so naive in the diving industry? That we kill regions and existences only because you pay the student to do the course with you? That’s right, if you don’t charge enough and it costs you money you end up paying the student for all your hard work. It’s ludicrous!

 

Create packagespackages

Allow me to go back to the complaint about the prices of PADI materials – I would like you to consider creating different packages for every course and let psychology do the rest.

 

 

Example:

Platinum Course package – VIP course – the price can be ridiculous high. For example € 1500.- (add for example a Regulator, a Helicopter flight, a dinner with Tina Turner etc. in this package)

Gold course package – Scuba Diver Course plus an additional add on (T-shirt, Fins & Mask as an example) € 320.- or something like that

Silver course package – Scuba Diver Course € 240.-(normal course prices)

This is called ANCHOR pricing and a research proved that 72% of the customers are buying the middle option. In this case it would be € 320.-

Try this out – trust me it works!

 

What can PADI do to help you to make a difference?PADI_horiz_col_print

Every dive center who undercuts their prices are also likely to be cutting corners. This is very important to know for the end consumer. That´s why PADI invented the Professional Image Evaluation where we visit the Dive Center and check the quality of a PADI Center. When they pass they will get a Certificate – which they can show online and in the Dive Center.

 

PBA Lite 2017 Blog HeaderIf you want to learn more about how to distinguish yourself above other dive centres in your area then why not sign up for a PADI Business Academy? They are run in all regions and all you need to do is register, learn and watch your profit margins grow exponentially. Below you will find the link to register for a PBA.

http://padiproseurope.com/padi-business-academy-lite-2017-schedule-pricing/

And of course, you can always contact your PADI Regional Manager.

[blog_subscription_form]

Sharks, Rays and Turtles – Your PADI Speciality with Prodivers Kuredu

Photo by Stefanie Wagner

Photo by Ray van Eeden

You got to love sharks, rays and turtles! In fact, at Kuredu Prodivers we love our residents so much that we’ve compiled everything we know about them and created two specialty courses that you should put on your must-do list: Maldivian Shark & Ray Distinctive Specialty Course, and Sea Turtle Diver Course. These two courses provide the best way for you to learn more about these incredible animals – and of course see them in their natural environment, at reefs around Kuredu.

Photo by Stefanie Wagner

Photo by Stefanie Wagner

During the Maldivian Shark and Ray course you will find out more about the incredible sensory system that sharks and rays possess, learn how to identify the different species, determine their gender and understand the mating behaviour, as well as the need for us to preserve and protect the current populations of sharks and rays. The narrow channels, where the currents flow in and out of the atoll and the deep out reefs around Kuredu are the ideal habitat to get encounters with sharks and rays.

Photo by Marek Machinia

Photo by Marek Machinia

For those of you prefer the sleepy headed sea turtles, the Sea Turtle Course will surely be of interest to you, especially since Kuredu is home to the largest known population of Green Sea Turtles in the Maldives. With over 63 identified individuals resident around the island, this makes it the perfect place to enrol in the course. It offers the chance to learn more about how turtles have adapted and evolved through their fight for survival, and you will also learn how to identify the different species and to distinguish whether they are male and female, and how they reproduce. Are you familiar with the famous Kuredu Caves, a.k.a. Turtle Airport? The course is also available to snorkelers.

Photo by Stefanie Wagner

Photo by Stefanie Wagner

The PADI Maldivian Shark & Ray Distinctive Specialty Course was developed by Prodivers to help increase the awareness about these magnificent creatures. Get in touch with us to find out more about diver qualification requirements for the courses.

Visit www.prodivers.com or drop us an email via info@prodivers.com

Prodivers-logo_263x55

PADI Pioneers: Generating Ocean Warriors in the Maldives

In a quiet corner of a luxury resort in the Maldives you’ll find an PADI Five Star IDC centre quite unlike any other.

Picture77

Teaching Maldivians to scuba dive might seem to some like selling coals to Newcastle. Wherever you stand in the Maldives, you’re always barely a stone’s throw from the ocean, and many Maldivians can swim before they can walk. Diving is in the country’s DNA.

It could come as a surprise to some then, that until the mid-2000s, there were only a handful of places offering PADI Instructor Development Courses in the country, with many aspiring instructors actually having to travel to Thailand to complete their certifications.

Founding an Institution

Luckily, this didn’t go unnoticed by Hussain ‘Sendi’ Rasheed, the Maldives’ first and only PADI Course Director and in 2006, he decided to do something about it. Working at the time as the operations manager of Holiday Island Resort & Spa, part of the Villa conglomerate, Sendi approached the company chairman – the Hon. Qasim Ibrahim – and shared his concerns about the lack of educational opportunities for local dive and water sport professionals.

Picture1

 

The conversation would not only change his own life, but would ultimately change the face of diving education in the Maldives. Convinced by the lack of Maldivian educational facilities for divers, Mr Ibrahim asked Sendi to oversee the development of an institution that would change all that. Like Sendi, he wanted to provide a space for Maldivians to become qualified leaders in the diving field. And with that, The Villa Institute of Water Sports and Hospitality was born the same year.

A Place in the Sun

Purpose-built in a quiet corner of Sun Island Resort & Spa (another Villa Hotel), the institute quickly became a hub for young dive and water sports enthusiasts hoping to make a career in the industry. With spacious student and teacher accommodation and modern classrooms overlooking a lagoon that welcomes whale sharks and manta rays to its outer reef, the establishment is enough to make any Course Director drool.

Picture4j

 

But what makes the institute really special is what it aims to achieve. Its objective? To equip a new generation of certified PADI Dive Masters and Instructors with the skills needed to become not only leaders in the field of recreational diving tourism but also trailblazers in ecological advocacy.

Expansion and Diversification

Lofty goals to say the least, but within a few short years it has managed to do just that. After a restructuring to become the founding faculty of Villa College, (now the Maldives’ leading private education provider offering courses in everything from marketing to law) and an expansion to include facilities in the capital, the reigns were handed over to Dr. Sham’aa ‘Anna’ Hameed. Under her leadership and the close involvement of Sendi, the institute is well on track to realise its vision.

Picture2

Not only does the faculty run multiple PADI Instructor Development Courses throughout the year, it now offers Certificate Three, foundation and even degree courses in marine studies that offer PADI electives as course credit.

Ocean Warriors

These courses provide students with the tools to become innovators in the field of marine studies. As a result, graduating students go on to enter the Maldivian workforce in a number of roles: as dive and water sports instructors of course, but also as researchers, marine biologists, wildlife rangers, even government environmental officials and legislators.

Picture99

What started as an initiative of affirmative action to provide quality education and training for locals has now developed into an educational model that is forward thinking on an international level. As such, they are arming a legion of self-titled ‘Ocean Warriors’ with the skills to be the next generation of environmental guardians and leaders in the Maldivian diving industry.

 

About the author: Adele Verdier-Ali is a freelance travel writer and content marketer who has been living in the Maldives for over six years. She’s a certified PADI rescue diver and when she’s not underwater, she writes about Maldivian culture and tourism. You can read more of her thoughts over on www.littlebirdjournal.com

baa-dharavandhoo-1

 

New Year News – A short heads up on 2017

Hi all,

With this being a monthly blog aimed at the North of the UK I wanted to share some useful information that will hopefully bring you all a few bits of success in 2017

Freediving

I have mentioned the PADI Freediver programme before and what benefits it will bring to your Centre http://wp.me/s4SSW1-9766. It brings me great joy to announce that we now have Steve Millard on board as a PADI Freediving Instructor trainer. Steve has a long history with Freediving so I was very happy when he spoke with me about choosing PADI to help grow the Sport within the UK. Steve is happy to be your go-to person to either bring you (or the team) up to speed as freediving instructors and beyond. Or if you see the business sense to add it to your centre but don’t feel you can do it justice then he could be your instructor for hire to start building your Squad.

If you have not tried it yourself the PADI Freediver manual is 3 courses in one (Freediver, advanced Freediver and master Freediver). I will be going on the road with Rich Somerset, Steve and some of the major brands to run the Business of freediving workshops. Please let me know if you are in the UK North and would like to find out more.

Here is the latest video on the PADI YouTube channel

Live Events 2017

I will be on tour with some of the big guns looking at workshops, training and forums across the North of the UK. Locations we are looking at are

  • Newcastle – Forum, freediving and equipment in.
  • Leeds – Business Academy
  • Capernwary – Dive day, drysuit and Forum.
  • Blue lagoon, Dive day, speciality Schermafbeelding 2017-01-13 om 14.44.50workshop and Forum.
  • 8 Acre – freediving.
  • Stoney, Forum – freediving and equipment.
  • The Delph- Forum, drysuit and equipment.
  •  Gildenburgh – Dive day, drysuit and Forum.
  • Orkney – Forum.
  • Edinburgh equipment, Dive day and Forum.
  • Glasgow, equipment, Dive day and Forum.

This is not a definitive list as there are a couple of big events in the pipeline but, as I write this blog these are what I have planned for the first 6 months. I will be looking to do a good number of private forums still this year also.

Events will be shared on Eventbrite, Facebook and direct emails.

PADI Business Academy PBA Lite 2017 Blog Header

 

There is a planned Business Academy in Leeds on 3rd of July. If you have never been on one then you are missing out. We cover a whole load of Business training in an environment that you can focus on the Job in Hand. Let me know if you would like some details but it is worth coming along from a Networking point alone as there will be like minded Peers who are driven to make a success of their business.

Pricing Work Shops.

One of the most commonly raised points on a meeting is over prices. Only you know your costs but what I can help with is to make sure you are getting a profit from really crunching the numbers and suggesting solutions. Do you know which items are given you the best returns? This workshop something that can be done remotely and is a real commitment in time for both yourself and me so this will be on the first come first severed basis. But if you would like to work on it yourself then I am more than happy to send you the files to work on. As with all things that are finance you have, to be honest with the report you are running and anything shared with me will be kept in confidence.

PADI Sales incentive 2017

Emily and Su-Li have been working hard with Emma and Myself to really look at a sustained campaign for 2017. Please call them in the office for the details but it would be worth your while to get up to speed on the offers and factor them into your pricing. PADI staffThere is only one goal that we have as your PADI team and that is to help you do as well as possible. We are all believers in growing the UK market and have invested heavily in marketing the UK to new divers.

London outdoor and adventure show 2017

I will not be at the show myself this year as I will be expecting to be a dad part 2 over that weekend. A shame not to see you all but… I hope you understand. The rest of the team will be there so please come and see them. But again the main focus of the PADI stand will be to reach out to new and old divers alike to drive them into PADI dive Centres to help bring them to the underwater world that we all hold so dear.

I am looking forward to seeing you over the coming 12 months but please email/call/facebook/Whatsapp/etc etc if you need any help.

One last video to leave you with as a hopeful touch of inspiration.

Vacancy for Regional Manager, Spain

padi-staff-headerPADI EMEA has a vacancy for a Regional Manager to service our Retail and Resort Members in Spain.

The purpose of this role is to be a Business Advisor to PADI members in the assigned region and acting as a key representative of PADI in the field. The role involves delivering a high level of consulting service and support to our RRA Members, assisting Dive Centres to implement the PADI Strategies and exceeding prescribed sales goals.

We are looking for PADI Course Directors with extensive dive store experience, sales background and who have a deep knowledge of the PADI Education philosophy as well as market tendencies. Language requirements are fluent Spanish and English.

To apply for the Regional Manager position please send your CV by email to recruitment.emea@padi.com

Posted in Uncategorized | Tagged

PADI EMEA Regional Manager Vacancy – UK

PADI EMEA has a vacancy for a Regional Manager to service our Retail and Resort Members in the UK.

The purpose of this role is to be a Business Advisor to PADI members in the assigned region and acting as a key representative of PADI in the field. The role involves delivering a high level of consulting service and support to our RRA Members, assisting Dive Centres to implement the PADI Strategies and exceeding prescribed sales goals.

We are looking for PADI Course Directors with extensive dive store experience, sales background and who have a deep knowledge of the PADI Education philosophy as well as market tendencies. Language requirements are fluent English as essential and any additional European languages could be an advantage.

To apply for the Regional Manager position please send your CV by email to recruitment.emea@padi.com and tony.andrews@padi.com

Closing date for applications: Thursday 8th October 2015.

The Zenobia Week

PDD-Zenobia-560x200This special wreck event, the Zenobia week, is fast becoming a tradition in Cyprus and this year was no exception. Dive centers from all over the island have been bringing their guests to Larnaca to dive the Top 3rd wreck in the world and to compete in the PADI Selfie competition.

Winner Core Regulator

Winning Selfie!

PADI loves special events, nothing excites them more. This year PADI sponsored the Zenobia week by offering a free pair of sunglasses to every diver who signed up for either the deep diver or wreck diver speciality course. If that wasn’t enough, participants were asked to get creative above the water by taking a cool selfie and  entering  PADI’s selfie competition. The coolest selfie was carefully selected and the winner won an amazingly beautiful Aqualung CORE regulator…thankyou Mercury Divers!

Larnaca was full of the hustle and bustle of busy divers over the weekend, all running around in “cool” yellow PADI shades snapping shots in the bazarest of angles. Dive equipment was lugged, tanks were filled and suncream was applied as truck after truck arrived at Larnaca Marina. Happy smiles and damp hugs were everywhere as dive buddies reunited on one of the best dives of their lives. Instructors and divemasters were practically dancing at the PADI Pavilion,and their divers were all eager to meet Sascha Engeler, the PADI Regional Manager, to hopefully make their selfie the winning one. Nice try guys,.. The positive energy was everywhere and it was such a joy to be part of it.

20150728_133629_resized

Jurg Dahler from Coral Bay Divers with the new Aqualung CORE Regulator

Thanks to everyone who took part of this epic Event. Jurg Dahler from Coral Bay Divers took the winning scuba selfie, so the Aqualung CORE Regulator has gone to a good home. It definitely will get to dive regularly and will be allowed to play with all of its underwater friends!

New PADI Dive Centre in Gran Canaria

Blue Water Diving – The NEW PADI Dive Centre in the Canary Islands

IMG_0042In September 2014 Kate McMillan and Chris Drummond decided to sell the PADI Dive Centre One 2 One Diving in Malaga (Spain) and to move to Gran Canaria. The reason to open a New PADI Dive Centre in Gran Canaria is very simple: Kate and Chris were looking for a all year around Diving Destination in Europe. With the Canary Islands – they found their new home. They moved together with their two daughters, age 4 and 8 months, to Gran Canaria in January 2015.

How to find a New PADI Dive Centre in Gran Canaria

If you want to become a PADI Dive Centre owner, you have two options:

Option 1: Look at the PADI Prosite on the Employment Board for some opportunities

Option 2: Start a Dive Centre from scratch and make your dream come true

Blue Water Diving in Gran Canaria

Blue Water Diving in Gran Canaria

They were first looking to buy an existing PADI Dive Centre, but then they decided to start again from scratch and to build a new Dive Centre -The Blue Water Diving Centre. Which is since the 29th of May 2015 an official PADI Retail & Resort Association Member with the PADI Store number S-24879

 Who are Kate and Chris – the owners of the New PADI Dive Centre Blue Water Diving in Gran Canaria

The Staff of Blue Wate Diving

The Staff of Blue Water Diving in Gran Canaria

Kate McMillan – 32 years old. Moved to Malaga when she was 18 to complete her Divemaster. This is where she met Chris…!!!! Chris helped her with the training for the Divemaster. After a successful season Kate then started to work with Chris at the old diving centre (One 2 One Diving). Kate completed in 2005 her PADI Instructor Course.

Chris Drummond – 52 years old. He moved to Malaga 22 years ago and set up a water sports company, where he organised water skiing, jet bikes etc… He soon realised that there was a diving centre on the island and decided to change his career path and started his journey through the PADI system. He soon reached the PADI Instructor rating and slowly built up a small client base and started up One 2 One Diving.

Originally they started working from their house as Individual PADI Instructors, but soon they grew and needed to move to a larger premises. It was time to built their first PADI Dive Centre. After many years of hard work they finally settled the dive centre and obtained their goal and became a PADI 5* IDC Centre.

Welcome to the PADI Retail & Resort Association family in the Canary Islands! We are looking forward to work with you!

If you want to know more about Blue Water Diving – please contact Kate & Chris here

PADI DSD Pool Party

PADI DSD Pool Party

PADI DSD Pool Party

The first ever PADI DSD Pool party was organised and hosted by CY Dive in Pafos, Cyprus. This highly successful event happened on the 8th of June 2015.

What ingredients do you need to host the PADI DSD Pool Party?

  • Pool
  • Discover Scuba Diving Participants
  • PADI Pool Party Marketing Material
  • PADI Regional Manager
  • Enthusiastic Staff Members
  • BBQ
  • Food & Drinks

Bing all these together and you will have a fantastic event!

TUI

TUI Sales Representatives

CY Dive invited 50 Sales Representatives from the Tour operator TUI. The goal of this event was to show and to explain the participants what diving is all about and that they could also do a Discover Scuba Diving session in the Pool. Thanks to the great facility which CY Dive provides to their customers, it was quite easy to attract the guests to try the Discover Scuba Diving program and to sign up for a PADI Open Water Diver Course.

During the event PADI Regional Manager, Sascha Engeler, showed the Participants how to become a certified diver and what they can do following certification.

For some of the participants, the whole PADI DSD Pool party even became a life changing experience!

BBQ at CY Dive

Photos, the owner of CY Dive, behind the BBQ

After all the in-water activities, CY Dive provided a fantastic barbeque for all the attendees. People were dancing around the pool and it became the first real CY Dive Pool party in 2015.It was a great and successful event and I can only highly recommend that you will try this kind of event also in your Dive Centre.

In addition to being a lot of fun, it´s also a great diver acquisition tool as all the staff members are present and able to talk about their experiences of becoming a diver, and  how their lives changed since they became Divers.

Thank you CY Dive for being such an amazing host. I´m sure we will continue with this event in 2016.