PADI Store Wrapping

In my previous blogs I was talking about the importance to find a difference to your dive center colleagues, next door. As you know, PADI is offering to design your Shop windows, your walls in the Dive Center or your dive center cars. This is called PADI Store wrapping.

 

 

 

When you are interested in a Store or Wall Wrapping, you need to do the following:

  1. Contact your PADI Regional Manager
  2. Fill in the Application, which your PADI Regional Manager will provide to you. The PADI Marketing Department needs the following information from you:
  • How many Windows or Wall Wrapping – indicate the number
  • Decide what % of your store window should be covered
  • half window bottom
  • half window top
  • full window
  • Other

Measurements – provide the exact measurement of your windows or walls in width x height

Please supply any high resolution (300dpi) photographs or graphics that you want us to use and any logo’s you want to be included – also in high resolution

 

Theme – Which topic do you like to have in your wrapping?

  • Kids diving
  • Go Dive
  • Keep Diving
  • Go PRO
  • TecRec
  • Specialties
  • PADI Con-Ed Flowchart
  • Other

Imagery – please provide PADI with the kind of pictures you would like to add to the wrapping:

  • Warm Water
  • Cold Water
  • Pool

 

 

Text – Please provide this in both English and all other languages that you require the final artwork in:

ExampleGet your PADI at XZY Dive Center

 

  1. Send the Application, together with all the Photos and Logo attached – together with a Pictures from the location where you wish to have the wrapping – back to your PADI Regional Manager

 

 

When you are interested in a Car Wrapping, you need to do the following:

  1. Contact your PADI Regional Manager
  2. Fill in the Application, which your PADI Regional Manager will provide to you. The PADI Marketing Department needs the following information from you:

Provide the Marketing Department with the exact type of your car. The designer needs to get the Blue Print from your vehicle.

Please supply any high resolution (300dpi) photographs or graphics that you want us to use and any logo’s you want to be included – also in high resolution.

Theme – Which topic do you like to have in your wrapping?

  • Kids diving
  • Go Dive
  • Keep Diving
  • Go PRO
  • TecRec
  • Specialties
  • PADI Con-Ed Flowchart
  • Other

Imagery – please provide PADI with the kind of pictures you would like to add to the wrapping:

  • Warm Water
  • Cold Water
  • Pool

 

  1. Send the Application, together with all the Photos and Logo attached – together with a Pictures from the location where you wish to have the wrapping – back to your PADI Regional Manager

 

Important information

  • Measurement of windows, doors, walls etc. must be exact.

 

  • Please note that there is a minimum turnaround time of 45 days for a store wrap designs.

 

  • All photographs and graphics that are submitted must be in the correct resolution/format, otherwise they may not be included in the design.

 

  • The Dive Centre confirms that it has the right to publish the provided photographs and/or graphics and that it possesses the applicable Copyrights. The Dive Center confirms that PADI can use these photos. PADI shall have no responsibility for photographs or graphics that are not supplied from the PADI database.

 

  • Please note: No artwork creation will begin until all required information has been received.

Project AWARE – Dive against Debris in the Canaries and Switzerland

The 4th of March 2017 – was a great day for Project AWARE in the Canary Islands and Switzerland! Two Key Accounts in my Regions organised on the same day a Project AWARE Dive against Debris with outstanding results!

 

 

Dive against Debris Crew Tenerife

One Project AWARE Dive Against Debris event happened in Tenerife in the Canary Islands and has been organised by the Big Fish Dive Center in Los Cristianos. The other event has been organised by Adventure Sports and the Dive Club Rheindive.ch from Frauenfeld & Eschenz in Switzerland.
Both Events were organised almost similar. The Event from Adventure Sports in Switzerland started the evening before with the orientation for the Project AWARE Dive against Debris course – while the event in Tenerife started in the morning of the 4th of March.

It was amazing to see how passionate the participants were involved to clean the Beach underwater in Playas las vistas In Tenerife and in the “Untersee” in Steckborn. Even more impressive was the amount of rubbish who has been removed from the Atlantic and from the Lake of Constance.

Big Fish Tenerife

Data collected:
Divers collected the following amount in Tenerife;
66 KG 

 

 

 

 

Divecorner Frauenfeld

 

 

Divers collected the following amount in Steckborn;
259 KG 

 

 

A big Thank you goes to the organizers in both Countries. Thank you Michal Motylewski and Sandro Krawinkler!

The world and our environment needs more people like you! You are an inspiration for all of us and I hope that with your example we can make a difference and animate more Dive Centres, Divers and citizens of both regions to protect our beloved environment!

 

 

 

 

Dive against Debris Crew Steckborn

How can you help to protect the ocean?

Dive Against Debris is a global marine debris survey – the only data collection effort of its kind that involves volunteer divers collecting, recording and reporting data on marine debris found on the seafloor. Marine debris is a problem that is often considered ‘out of sight – out of mind.’ By sharing data on the debris we find underwater, we’re able to contribute the underwater perspective. It’s really exciting – divers can have a powerful role to play in helping contribute data to influence marine debris policy.
So how can you get started?

1. Download our Dive Against Debris Survey Toolkit – here you’ll find the survey kit for your divers, including a certificate to award to your volunteers.
2. Add your action to our Event Map. Create your My Ocean profile and add your action to our interactive map for our dive community to see. You can also blog and upload photos or videos in My Ocean.

3
. Promote over social media, through your network and communications – don’t forget to use the following hashtags #ProjectAWARE, #DiveAgainstDebris, #MarineDebris, etc.
4. Report your data. Data is critical. Don’t let your dives go to waste. Make sure you report the data on the litter you found.
5. Share the data with your divers by showing them the Dive Against Debris Map.

 
Project AWARE ® can offer you mesh bags and a banner to advertise your action during the day. Each mesh bag comes with a donation of € 6.00. This way, Project AWARE is able to send you some other promotional materials to use during your action (leaflets, posters, stickers, badges, etc.).
Adopt a Dive Site™ is a campaign where Project AWARE launched last year on Earth Day, which basically is repeated Dive Against Debris surveys in one dive site: Project AWARE requires divers adopting a specific dive site to clean up and report data at least once a month. You can find all information on the website www.projectaware.org and if you are interested, just sign up on the website.

Start your Ocean protection today, sign up with adopt a dive site and take an example of the two Dive Centres in Switzerland and in the Canaries! Together we can make a difference and educate the coming generations!

I still believe in us humans and that we can change the current situation, but the time is ticking… Our beautiful environment is counting on you!
#myOcean #myHope

Course prices – how do I avoid to undercut course prices?

Prices

A growing global problem within the diving industry is the undercutting of course prices. It is an easily solved problem. If every dive center and individual instructor would simply increase their prices – we would easily be able to generate a profit and increase the quality of every course we offer.

I always want to know the course prices from my Members in my regions, especially from a new member of the PADI Retail & Resort Association. The answer is pretty much always the same; “we checked all the prices from dive centres in the surrounding area and then we took the average course prices”

This is a dangerous game – especially because you need to set your course prices according to your overheads and not according to your dive center next door.

 

But how can you stay competitive when you iCompetitivencrease your prices?

In a time where we have other dive center associations offering free crossovers or very cheap membership fees or educational materials for ridiculously cheap prices – you have to provide quality to your customers.

The goal for a dive center is to provide outstanding quality, to grow and to make profit. This is only possible when you have prices with a healthy margin.

Recently I received an email from a member who complained about the material prices from PADI. He told me that he cannot charge more for a Scuba Diver course than € 240.- No one will pay more… as we are still having the crisis…

Wrong! First of all – the customer is paying what you are asking him to pay. Secondly – you need to distinguish your dive center above your competition. You need to show the customer the benefits that they will get when they book the course with you. Lavish them with love and create specialised packages for them. Listen to your customers and their individual needs.

You also have to ask yourself – Does my dive center still look attractive to my customers?

 

What kind of options do you have to pimp your Dive Center;

  • iShop concept
  • Store Wrapping
  • Wall Wrapping
  • Invest in new Equipment
  • Every Staff is wearing the same uniform
  • Clean the Dive Center frequently
  • Attractive windows
  • Professional Staff
  • Etc.

DSC06049

 

Competitor

Honestly – who is your real competitor? Trust me, it’s not the dive center next door or a different diving association – The real competition is all the other sports offered to the consumer.

Skiing and snowboarding is, as we all know, a very popular sport in the winter, at least in one of my three regions. I could not believe how much a Ski Instructor is charging per hour. Between € 80 – € 100.-! This price is per hour! On top of that – you need to rent the ski equipment, the ski lift pass and most probably food and drinks – as they are not provided from the Ski School. At the end of the day a student pays for 4 hours approx. € 350 – € 400.-

Every time I talk about this – I`m speechless… this amount is only for 4 hours! And you don’t even get a certificate! Guess what – the ski industry is booming!

Seriously – are we really so naive in the diving industry? That we kill regions and existences only because you pay the student to do the course with you? That’s right, if you don’t charge enough and it costs you money you end up paying the student for all your hard work. It’s ludicrous!

 

Create packagespackages

Allow me to go back to the complaint about the prices of PADI materials – I would like you to consider creating different packages for every course and let psychology do the rest.

 

 

Example:

Platinum Course package – VIP course – the price can be ridiculous high. For example € 1500.- (add for example a Regulator, a Helicopter flight, a dinner with Tina Turner etc. in this package)

Gold course package – Scuba Diver Course plus an additional add on (T-shirt, Fins & Mask as an example) € 320.- or something like that

Silver course package – Scuba Diver Course € 240.-(normal course prices)

This is called ANCHOR pricing and a research proved that 72% of the customers are buying the middle option. In this case it would be € 320.-

Try this out – trust me it works!

 

What can PADI do to help you to make a difference?PADI_horiz_col_print

Every dive center who undercuts their prices are also likely to be cutting corners. This is very important to know for the end consumer. That´s why PADI invented the Professional Image Evaluation where we visit the Dive Center and check the quality of a PADI Center. When they pass they will get a Certificate – which they can show online and in the Dive Center.

 

PBA Lite 2017 Blog HeaderIf you want to learn more about how to distinguish yourself above other dive centres in your area then why not sign up for a PADI Business Academy? They are run in all regions and all you need to do is register, learn and watch your profit margins grow exponentially. Below you will find the link to register for a PBA.

http://padiproseurope.com/padi-business-academy-lite-2017-schedule-pricing/

And of course, you can always contact your PADI Regional Manager.

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Marketing Support from PADI in 2017

marketing-supportThe New Year is over a month old and I hope that the majority of you paid your PADI Membership fess already. But what do you get from PADI when you renew your PADI Membership? What kind of marketing support can you expect from PADI in 2017?

This is a very good question and you will find further down the answers to this question.

Please remember that you will not have access to your PADI Prosite anymore when you did not renew your PADI Membership until the 31st of January 2017!

How can PADI support you in terms of marketing?

The following 8 points should show you how PADI can support your Business in terms of marketing and that you can focus on the most important things of your Business – YOUR CUSTOMER!

 

alpha-divers-2Dedicated Store Visits or Online Consultations

Your Regional Manager can organise a visit from our eMarketing Specialist in your Dive Centre. Our eMarketing Specialist will check your Website and Social Media activities from head to toe – during a 2 – 3 hours visit. Our Specialist will show you exactly how you can improve your Website and how to improve your Social Media activities.

If it´s not possible for the eMaketing Specialist to visit your Dive Centre – we can always organise an Online Consultation.

 

13735723_1056550734419555_678261624877133597_oStore Wraps > Design

PADI has an amazingly professional Designs Department who can “pimp“ your Dive Centre outside or inside. We are even able to organise a Car Wrapping.

 

Poster and Brochure Support > Design

Like the Store Wrapping – We can support you by design customized Posters and Brochures for your needs.

 

Adverbs on Social Media

In the past few years, PADI launched very successfully the Adverb support for PADI Members on Social Media. PADI is sponsoring adverbs for your Dive Centre for example on Facebook or Google.

 

Website Reviews

If you wish – we can organize a Web Review for you. PADI is working very closely with an external company together who will check your Website. You will get a detailed report from PADI with all the changes you need to make to improve the traffic to your Website and that the Website is working better for you.

 

fb-header-aarau-dive-factory-2017_signatureSocial Media Support & Artwork Assistance > Cover Photos etc.

Our Designs Department can create cover Photos for your Facebook campaigns or to advertise your events.

 

email-templateEmail Template Design & assistance > with or without EVE

Our daily business is writing emails and read emails… PADI can show you how easy it is to work in the future with an EPS like Mailchimp for example. We can also, if you wish, design special Templates for your needs.

 

 

 

canary-campaignCampaign Support

Our Marketing team is worldwide 24/7 active. We never sleep and we always create new campaigns and content for our social media channels, for our blogs and for our Website. The goal is always the same – we want to bring your customer back in your Dive Centre and we are looking for the customer their where they are looking for you… We are leading your future customer in your direction.

Below you will find a link for a campaign to advertise the Canary Islands:

 

Important

Please don’t be afraid to ask. We might not always be able to assist immediate, or have the resource to complete the request at that time, but we will be endeavouring to help where we can.

Please contact your PADI Regional Manager if you wish more information about the Marketing support we provide during 2017.

Outstanding Customer Service

stephen-a-harte-293275What´s happening when PADI is receiving Emails from very happy customers about outstanding Customer Service?

As Regional Managers we have always the opportunity to reward a Dive Centre or a Dive Centre owner when they achieved something amazing or when the performance of the Dive Centre in the past year was outstanding.

steveBut what really makes me happy is when an Individual PADI Instructor gets mentioned in the Undersea Journal and PADI receives on top of that additional Emails from very happy customers about a particular Individual PADI Instructor.

Yesterday I had the honour to present the certificate of recognition to the Head Instructor of Latchi Watersports in Cyprus – Stephen A. Harte

Congratulations Steve! You are an inspiration and a true PADI Ambassador! 

 

20161027_132550Steve says…

I was very much blown away by the award you presented to me today.

I have been a diver since I was 15 saving up my own money to buy the PADI open water course in my local town back home because it’s all I ever wanted to do was dive and teach.

I never thought that my passion for diving and teaching people ever since I was old enough to become a PADI pro would excel me to achieving something so wonderful and amazing.

My life through PADI has allowed me to experience the world and meet thousands of likeminded people and share what we have in the ocean through first hand encounters.

I have been an instructor 5 years this month and if the next 50 bring half the joy and achievement I’ve experienced in this 5 I’ll be grateful to have lived a life happy enjoying what we instructors do best’ teaching others about the 71 % they need to explore.

Thanks again Steve – Keep up the good work!

Fitness for Divers

IMG_0006Did you asked yourself how you can lose the unnecessary “Winter-Bacon” – especially when you are not very active as a diver? Or how you can keep you fit besides the diving? Daniela “the Coach” Cornacchia from the biggest Dive Centre in Switzerland – Tauchsport Käser, has the perfect solution and the perfect Fitness for Divers ready for you.

Daniela Cornacchia is PADI IDC Staff Instructor and since mid-July also certified Personal Trainer. Daniela invented as Personal Trainer the Fitness program called Fitness4Diver by 2-b.fit. The World premiere of this training session happened on the 06th of July 2016 in the location of Tauchsport Käser.

The Training session started after a 5 Minute warm-up in Buddy Teams.

DSC_0007Daniela prepared eight stations for the eight participants – including me! The Focus of the eight Training Skills was on weights and on balance skills

Every Skill needed to be done for one minute – or 60 seconds – before we could move on to the next station. Trust me, the coach was Taff! There was no space to cheat or to skip some squats… No standard violation was accepted…

DSC_0032„Wohooo finish…! “ I thought after I finished very sweaty the course. I could even feel some muscle pain in my leg and back… Leg pain? Yes – it is really hard… However – after a short break, the coach announced the second round. What? Second round? Did I missed something? I couldn’t believe it and asked Daniel Schmid, PADI Course Director and owner of the Dive Centre Tauchsport Käser. He only replied – „Of course, we are not on a children’s Birthday!”

So, we started with the second round (including me…) and Daniela motivated all of us with her beautiful accent and with her very impressive coaching. She managed that we mobilized the last energy cell in our Body and that we all pushed ourselves to the limit.DSC_0108

Commands like “down”, “up”, “come-on Sascha”, “10 seconds left”, “back straight”, “one more” – could be heard for sure over the whole area of the Dive Centre.

The Participants were weight lifting, fighting, jumping, screaming, laughing and sweating. The whole training session last over 45 minutes and was very intensive.

DSC_0024The following ingredients are needed for a successful training session:

  • Fins
  • Weights
  • Weightbelt
  • Tanks
  • Stages

A really big thank you goes to the coach!

This Training Fitness4Diver by 2-b.fit is not only a great program, it is also good fun for all the participants. But it also shows that we as divers own almost all the ingredients which are important to run a successful training session.

DSC_0122

DSC_0112

Northern Cyprus

1Cyprus is a special Island. Surrounded by the deep blue Mediterranean and washed by the gentle currents carrying marine life from the Red Sea, the Island and especially Northern Cyprus is a unique diving experience.

Isolated by politics, the northern Cyprus environment has avoided the rampant commercialism that has spoiled much of the  for diving. The underwater environment reminds one of the Red Sea with remarkable visibility, vivid colour and an abundance of fish life. This is complemented by an underwater topography that challenges the diver with a spectacular coastline of gently sloping beaches, steep, vertical walls, arches, tunnels, caves, canyons and pyramid rock formations. All of this is melded with a history over 9000 years. The result-unidentified aircrafts wrecks and mysterious shipwrecks to be explored; the seas floor littered with old amphora vessels and thousands year old stone anchors from the ancient days of commercial shipping in the Eastern Mediterranean.

Add to this the warm climate, brilliant sunshine reflecting off the bottom even at 4o meters, no tides, gentle currents, prolific marine life and you have the ingredients for a remarkable diving experience. 2

Northern Cyprus is also home to the magnificent green and loggerhead sea turtles. There are few diving experiences more compelling the opportunity to observe and swim with these marvellous creatures.

3Although the commercial diving community is small in Northern Cyprus, it is very professional. At the present time there are nine PADI Dive Centres located in the North – with more opening every year. They all are offering a full range of instruction and guide services for beginner and advanced Divers.

Diving is possible throughout the year although the months April through December are optimal. The environment is spectacular and the sunsets are stunning.

Geography and Weather

4Sometimes referred to as the “Pearl of the Mediterranean” the island of Cyprus is located in the eastern Mediterranean Sea. After Sicily and Sardinia, it is the third largest island in the Mediterranean Sea.

The total population on the island is around 900´000 people of which about 200´000 live in northern Cyprus.

It is a beautiful island – scented with wonderful aroma of wild jasmine, with mountain peaks stretching to over 6000 feet, long stretches of sand beaches and turquoise coloured sea.

Northern Cyprus has a coastline of approximately 500miles ranging from gently sloping beaches to sheer rock walls plunging into the sea. The season is long with over 300 days of sunshine and water temperature ranging from 19° C – 27° C from May through December.

 

Text from the Diving Guide of Northern Cyprus by:

Fehmi Senok

David St. Charles

Museo Atlántico

 

The British artist Jason deCaires Taylor has created a sculpture museum at the bottom of the Atlantic off the coast of Lanzarote, one of Spain’s Canary Islands. Museo Atlántico is in 15 metres depths, so is accessible only to Divers, Freedivers and Snorkelers.

They Sculptures are waiting in the depths of the Atlantic and are going to be a fantastic attraction for Lanzarote and the Canary Islands in General.

The Museo Atlántico is the first underwater museum in Europe and should be at the end the new home for 300 sculptures on 200m². For now 35 sculptures were placed in 15 meters of depths in the ocean in front of Playa Blanca in Lanzarote.

Jason Taylor created around 300 life-sized sculptures, cast from real people and grouped in several installations that draw attention to issues such as climate change, conservation and migration. The largest installation is entitled The Rubicon and it comprises a group of 40 people walking towards a gateway. The figures aren’t paying attention to where they are going − some have their eyes closed, some are taking selfies, others are engrossed in their phones. Taylors work is about climate change and how mankind seems to be heading blindly towards a point of no return.

The complete project should be finished in the beginning of 2017 – but all the Dive Centres in the area are receiving enquiries every day from Divers all over the world who are interested to dive the Museo Atlántico.

The Museum opened its doors to the public on the 25th of February 2016.

 

Click here for PADI Dive Centres in Lanzarote

This new attraction will bring the Canary Islands on top of the European Dive Destinations. Especially because the Canary Islands are an all year around diving destination and a very safe place in our crazy world!  

Minimum certification requirement: OPEN WATER DIVER with experience

Ecological thought

The artificial reefs facilitate the creation of new plants and animal species in the ocean. The Museo Atlántico should therefore not only be a sculpture park, but also serve to protect the sea. The sculptures are likely to lure dive tourists from areas where coral reefs are already highly vulnerable due to water sports activities. The underwater museum can therefore help to consolidate the very sensitive marine ecosystem.

 

Photographs

A big thank you goes to Aquatis Diving Center in Lanzarote who provided me with the Photographs of the Museo Atlántico.

How to use social Media most effectively

Social MediaEveryone has them, everyone knows them – but does everyone know how to use social Media most effectively.

I am now working as a PADI Regional Manager for several years and I saw many Facebook, Twitter and Google Plus – business pages of various diving schools. I also learned that today’s youth is represented on Instagram. So, if you only use Facebook – in the eyes of youth you are “Out”!

Oh dear… I thought … I’m already so old … But you have to be clearly aware that every target group uses different Medias – the diversity is the key to success

There are seven important points which need to be considered:

  • Existing social platforms
  • Which social Media do I use for my diving school
  • Target groups
  • How many times do I write a post
  • Who should write you posts
  • Insights
  • Blogging

Existing social Media platformssocial Media_2

The number of social media platforms is increasing, however, not every Platform is suitable for your business. Below you’ll find the most popular social media of our times.

– Facebook

– Twitter

– Google Plus

– YouTube Channel

– Instagram (only Mobile)

– TripAdvisor

– ScubaEarth

– Snapchat

Social Media_1Which social media do I use for my diving school?

From my experience I can say very clearly that a business without Facebook, Twitter, Youtube Channel and ScubaEarth – has clearly missed the today´s train. You have to be visible and find the customer where he is looking for you. This is called inbound marketing – means to target the potential customer, who is looking for you, will find you. That is why it is so important that your website is always up to date.It does not mean that each platform needs a separate entry. Various social media can be linked with each other. For example, Facebook can be linked to Twitter and vice versa. Then each entry on Facebook will be automatically published on Twitter. Then there is also Hootsuite. Hootsuite is a platform that manages all your social media. This means; you write an article only once and Hootsuite publishes all your messages on your registered social media. The only problem with this is that the contributions are not adapted to the uniqueness of the platform.Very important, especially for resort areas is TripAdvisor. Statistics show that diving schools, which have a TripAdvisor account and also several reviews, are much more frequently contacted by new customers.

Target groupsZielgruppe

Which target group I want to reach with my entries?

How effective are my messages?

Do I reach new customers with my photos?

These are all questions that you need to ask yourself, if you are planning a new post. A post should be interesting and exciting. The visitor of your page has to feel addressed. You want to get to your existing customers, to keep them in touch with you and show them what´s happening in your Dive Center after they leave it. After all you want these customers to come back. You also want to acquire new customers through your social platforms. Attracting and motivating the user is key. Facebook for example, it is not about how many “likes” you have, it is about how many of them are interacting with you on your page. The number of “likes”, “comments” and “shares” improves the chance that future “posts” appear in the news feeds of your “fans”. Non interaction risks that your future “posts” will disappear in the “fans” future news feeds. That is not a good thing…

ZeitaufwandHow many times do I write a post?

I know that the time is a problem – especially during high season. However, you cannot avoid to actively and effectively use your social media during high season. This is the time where you have to promote your business. You have to publish a post, for example, on Instagram and Facebook at least once a day, a blog post would be very good once a week, but by-monthly is also ok. What you want is consistency in your publications. Google, as well as your readers, will immediately notice irregularities. The great thing about social media and blogging is that you can schedule you publications, and therefore write your posts in advance.

Who should write your posts? 12188053_918898418191860_5675352402385959746_o

People are always asking me: “Who should be writing all of these articles?” Delegate your social media needs to a responsible staff member, give them a camera and your login details and tell them to go wild.

Encourage your customers to write on your wall. Animate and activate your clientele, by publishing on your wall they become advocates for your diving school. Motivate them with prices for the most liked article during the season for example.

What is the first thing you do when a customer is walking in your diving school…? Right – you say “hello” and then…? … Then you give him a Tablet in his hand and ask him to log on to their social media platform. Encourage them to like your Facebook business page immediately. It is also very important that you mention that they tag themselves in every picture where they appear.Before your satisfied customer leaves your Dive School, ask them to write you a review on Trip Advisor and / or on the Facebook Business page. It’s amazing how many new customers have been generated by TripAdvisor and Facebook reviews. People read these reviews before they decide where to go!

InsightsInsights

Each platform has a statistic. Use this well! You can read when your “fans” or “followers” read your posts, when they are active on the Internet, where they come from, how many of your visitors are men or women – and a lot more. You can find all of this within the insights. Try to find out what your most successful posts are and according to that you will write your future posts – and measure the success again.

BloggingBlog

A diving school with no blog – is like a VW without a catalyst…! It is absolutely a must have! It does not mean that you need to write a novel, even a small article is ok. But it is important that you blog frequently.It is also important that your blog has social media sharing buttons. This ensures that your blog can be shared by the readers. It is also important that your readers can subscribe to your newsletter or blog. With this they will get an email as soon as you published a new blog. Encourage your customers to share your new blog on their social media platforms.

What are the key points for a successful Blog?

– Update frequently so that the readers are coming back

– Link your Blog with Facebook / Twitter – for automatic feeds

– Use keywords to support you search engine optimization (SEO)

– Link your Blog with your website and vice versa

Your goal should be to keep your existing customers in the loop about what´s going on in your diving school since their experience – after all you want them to come back. By using the right keywords (SEO) to attract new customers, you have the highest chance that your blog will be read and shared by a wider audience. The more interesting your article is – the better. You will generate future clientele.

I hope that this article has opened your eyes a little wider and that you understand the importance of how to use social media most effectively.

If you would like to learn more about social media and Websites, it would make sense to apply for the PADI Business Academy, which is offered in various countries.