PADI DSD Pool Party

PADI DSD Pool Party

PADI DSD Pool Party

The first ever PADI DSD Pool party was organised and hosted by CY Dive in Pafos, Cyprus. This highly successful event happened on the 8th of June 2015.

What ingredients do you need to host the PADI DSD Pool Party?

  • Pool
  • Discover Scuba Diving Participants
  • PADI Pool Party Marketing Material
  • PADI Regional Manager
  • Enthusiastic Staff Members
  • BBQ
  • Food & Drinks

Bing all these together and you will have a fantastic event!

TUI

TUI Sales Representatives

CY Dive invited 50 Sales Representatives from the Tour operator TUI. The goal of this event was to show and to explain the participants what diving is all about and that they could also do a Discover Scuba Diving session in the Pool. Thanks to the great facility which CY Dive provides to their customers, it was quite easy to attract the guests to try the Discover Scuba Diving program and to sign up for a PADI Open Water Diver Course.

During the event PADI Regional Manager, Sascha Engeler, showed the Participants how to become a certified diver and what they can do following certification.

For some of the participants, the whole PADI DSD Pool party even became a life changing experience!

BBQ at CY Dive

Photos, the owner of CY Dive, behind the BBQ

After all the in-water activities, CY Dive provided a fantastic barbeque for all the attendees. People were dancing around the pool and it became the first real CY Dive Pool party in 2015.It was a great and successful event and I can only highly recommend that you will try this kind of event also in your Dive Centre.

In addition to being a lot of fun, it´s also a great diver acquisition tool as all the staff members are present and able to talk about their experiences of becoming a diver, and  how their lives changed since they became Divers.

Thank you CY Dive for being such an amazing host. I´m sure we will continue with this event in 2016.

How to… Implement seasonal email campaigns with MailChimp and EVE [Webinar]

emailcampaign

Throughout the year, there are plenty of seasonal, holiday and event-based marketing opportunities which you can take advantage of to get new and existing customers in the water with you. For example here are just a few ideas:

  • Summer or Winter specials
  • Promotions based around local events
  • New Year resolution packages
  • Birthdays or Festive periods (a great gift giving opportunity)
  • Mother’s Day, Father’s Day – promote family experiences
  • Awareness Days – Earth Day, World Ocean’s Day, Women’s Day…
  • They’ve just completed a course – what’s the next step for them?

To help you get started, we’ve recorded a webinar which provides instructions on implementing, editing and integrating seasonal email marketing campaigns with MailChimp and EVE. The webinar provides tips on:

  • Where to find the free email templates to download
  • How to upload and edit templates within MailChimp
  • How to integrate your edited template to a MailChimp campaign
  • How to integrate merge tags to auto-fill customer details
  • How to integrate and automate seasonal templates within EVE

You can also download the free email templates mentioned in the webinar here:

Remember, by using EVE, you can use your customer database to deliver relevant, targeted email campaigns automatically and with ease. For more tips, check out this video or contact your PADI Regional Manager.