PADI Pro Member Benefit #4: Social Networks for PADI Pros

Social MediaIn addition to the PADI Pros’ Site and other PADI Member publications (online and print), you can access relevant content from our PADI Professional social media channels.

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The PADI Pro YouTube channel not only provides a number of ‘how-to’ videos to help you make the most of PADI tools and training, it also features a range of promotional videos that you are able to share across your own networks to help boost new diver acquisition and sales.

In addition, the PADI Pros Facebook and PADI Pros Twitter pages will keep you up to date with global and regional news from your local PADI office and Regional Managers, as well as the latest sales offers, webinar sessions and other business, training and marketing tips.

scubaearth_ecardsFinally, ScubaEarth is PADI’s own social platform and has over 200,000 users with this number continuing to grow at a rapid pace. If your business is not taking advantage of this active community yet, head over to www.scubaearth.com and create a free account today. You can connect with your dive crew and customers, promote trips and promotions and showcase equipment brands in the Gear Locker, and view your certifications. Find out more about why you should join this expanding online dive community today.

Remember: renew your 2016 PADI Professional Membership before 31st December 2015 and you’ll be able take advantage of our special renewal offers. Find out more here.

Ready to renew? Click here to renew your membership online, or contact Customer Services by email (customerservices.emea@padi.com) or telephone (+44 (0)117 3007234)

How to use social Media most effectively

Social MediaEveryone has them, everyone knows them – but does everyone know how to use social Media most effectively.

I am now working as a PADI Regional Manager for several years and I saw many Facebook, Twitter and Google Plus – business pages of various diving schools. I also learned that today’s youth is represented on Instagram. So, if you only use Facebook – in the eyes of youth you are “Out”!

Oh dear… I thought … I’m already so old … But you have to be clearly aware that every target group uses different Medias – the diversity is the key to success

There are seven important points which need to be considered:

  • Existing social platforms
  • Which social Media do I use for my diving school
  • Target groups
  • How many times do I write a post
  • Who should write you posts
  • Insights
  • Blogging

Existing social Media platformssocial Media_2

The number of social media platforms is increasing, however, not every Platform is suitable for your business. Below you’ll find the most popular social media of our times.

– Facebook

– Twitter

– Google Plus

– YouTube Channel

– Instagram (only Mobile)

– TripAdvisor

– ScubaEarth

– Snapchat

Social Media_1Which social media do I use for my diving school?

From my experience I can say very clearly that a business without Facebook, Twitter, Youtube Channel and ScubaEarth – has clearly missed the today´s train. You have to be visible and find the customer where he is looking for you. This is called inbound marketing – means to target the potential customer, who is looking for you, will find you. That is why it is so important that your website is always up to date.It does not mean that each platform needs a separate entry. Various social media can be linked with each other. For example, Facebook can be linked to Twitter and vice versa. Then each entry on Facebook will be automatically published on Twitter. Then there is also Hootsuite. Hootsuite is a platform that manages all your social media. This means; you write an article only once and Hootsuite publishes all your messages on your registered social media. The only problem with this is that the contributions are not adapted to the uniqueness of the platform.Very important, especially for resort areas is TripAdvisor. Statistics show that diving schools, which have a TripAdvisor account and also several reviews, are much more frequently contacted by new customers.

Target groupsZielgruppe

Which target group I want to reach with my entries?

How effective are my messages?

Do I reach new customers with my photos?

These are all questions that you need to ask yourself, if you are planning a new post. A post should be interesting and exciting. The visitor of your page has to feel addressed. You want to get to your existing customers, to keep them in touch with you and show them what´s happening in your Dive Center after they leave it. After all you want these customers to come back. You also want to acquire new customers through your social platforms. Attracting and motivating the user is key. Facebook for example, it is not about how many “likes” you have, it is about how many of them are interacting with you on your page. The number of “likes”, “comments” and “shares” improves the chance that future “posts” appear in the news feeds of your “fans”. Non interaction risks that your future “posts” will disappear in the “fans” future news feeds. That is not a good thing…

ZeitaufwandHow many times do I write a post?

I know that the time is a problem – especially during high season. However, you cannot avoid to actively and effectively use your social media during high season. This is the time where you have to promote your business. You have to publish a post, for example, on Instagram and Facebook at least once a day, a blog post would be very good once a week, but by-monthly is also ok. What you want is consistency in your publications. Google, as well as your readers, will immediately notice irregularities. The great thing about social media and blogging is that you can schedule you publications, and therefore write your posts in advance.

Who should write your posts? 12188053_918898418191860_5675352402385959746_o

People are always asking me: “Who should be writing all of these articles?” Delegate your social media needs to a responsible staff member, give them a camera and your login details and tell them to go wild.

Encourage your customers to write on your wall. Animate and activate your clientele, by publishing on your wall they become advocates for your diving school. Motivate them with prices for the most liked article during the season for example.

What is the first thing you do when a customer is walking in your diving school…? Right – you say “hello” and then…? … Then you give him a Tablet in his hand and ask him to log on to their social media platform. Encourage them to like your Facebook business page immediately. It is also very important that you mention that they tag themselves in every picture where they appear.Before your satisfied customer leaves your Dive School, ask them to write you a review on Trip Advisor and / or on the Facebook Business page. It’s amazing how many new customers have been generated by TripAdvisor and Facebook reviews. People read these reviews before they decide where to go!

InsightsInsights

Each platform has a statistic. Use this well! You can read when your “fans” or “followers” read your posts, when they are active on the Internet, where they come from, how many of your visitors are men or women – and a lot more. You can find all of this within the insights. Try to find out what your most successful posts are and according to that you will write your future posts – and measure the success again.

BloggingBlog

A diving school with no blog – is like a VW without a catalyst…! It is absolutely a must have! It does not mean that you need to write a novel, even a small article is ok. But it is important that you blog frequently.It is also important that your blog has social media sharing buttons. This ensures that your blog can be shared by the readers. It is also important that your readers can subscribe to your newsletter or blog. With this they will get an email as soon as you published a new blog. Encourage your customers to share your new blog on their social media platforms.

What are the key points for a successful Blog?

– Update frequently so that the readers are coming back

– Link your Blog with Facebook / Twitter – for automatic feeds

– Use keywords to support you search engine optimization (SEO)

– Link your Blog with your website and vice versa

Your goal should be to keep your existing customers in the loop about what´s going on in your diving school since their experience – after all you want them to come back. By using the right keywords (SEO) to attract new customers, you have the highest chance that your blog will be read and shared by a wider audience. The more interesting your article is – the better. You will generate future clientele.

I hope that this article has opened your eyes a little wider and that you understand the importance of how to use social media most effectively.

If you would like to learn more about social media and Websites, it would make sense to apply for the PADI Business Academy, which is offered in various countries.

PADI YouTube Videos Exceed 1 Million Views

The PADI Go Dive, Keep Diving & Go Pro videos have now reached over a million views on the PADI YouTube channel!

Continuing in popularity, these videos demonstrate the opportunities and experiences available for scuba divers, from a recreational to professional level.

View these videos and feel free to use for your own marketing and content purposes (such as on your website, in social media posts and in newsletters to potential divers) via the below YouTube links:

PADI Go Dive

PADI Keep Diving

PADI Go Pro

For further information on these videos or how to get the most out of them, feel free to contact your PADI Regional Manager for assistance.

You can also access these from the Marketing Toolbox on the PADI Pros Site.

Be Part of a Scuba Guinness World Record on Friday 12th September

CAY07_1136_TS_KingWorldEilat Red Sea are inviting scuba divers from all over the world – including you – to join them in setting a new Guinness World Record as part of “Storm in the Sea”.

This exciting event takes place tomorrow, Friday 12th September, when hundreds of divers, 26 diving instructors, 32 production members and 12 professional photographers will all dive together at the Satil missile boat wreck in Eilat, Red Sea.

Using a sophisticated technological set-up, the dive will be broadcasted live via a YouTube video stream, enabling millions of viewers to witness this magnificent event in real time and collectively set a new Guinness World Record for the largest audience for a live-streamed underwater event.

Guinness have set an objective of half a million viewers in order for the record to be registered…view this event live and help make it happen!

When:

The dive will take place on September 12th, 11.30am (GMT + 3). Go online and watch the broadcast – including exciting pre-dive preparations – from 11:00am (GMT + 3).

Where:

See the broadcast live online via the website at: www.eilatredsea.com

Underwater Photography World Championship

shootout_teamStorm in the Sea” and this incredible world record-setting attempt is taking place as part of the 10th anniversary celebrations for the “Eilat Red Sea International Underwater Photo Competition” – also known worldwide as the International Underwater Photography Olympics.

Eilat Red Sea, PADI Europe, Middle East and Africa, and boot Düsseldorf have introduced the Underwater Photography World Championship, inviting photographers to team-up and represent their country during the event and put together a stunning, award-winning portfolio of 6 images.

Photographers have been heading out throughout this week to capture stunning images of the beautifully colourful and fish-populated regions underwater. The final image submissions were submitted earlier today and keen photographers are excited to find out the outcome this weekend.

Jonas Samuelsson (PADI Regional Manager) arrived in Eilat on Monday and will be there throughout the event to meet, greet and provide support during the week’s activities. PADI has sponsored the first prize in the category “Underwater Photography Global Championship“ and the top prize of $3,000 USD will be presented to the winner at the Eilat Red Sea Awards ceremony on Saturday 13 September.

For more information visit: www.eilatredsea.com

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Using PADI’s Youtube to help market your business

YouTube

YouTube is ranked 2nd for all searches on the internet, and its not even a search engine in the traditional sense.  So we know that video is big.  In fact who has’t watched a video on YouTube be it the Evolution of dance, or what happens when you combine a popular drink with a brand of soft mints or even a keyboard playing cat (yes thats right 31,199,425 views!) Continue reading “Using PADI’s Youtube to help market your business”