PADI Awards Medal of Valor to Thailand Cave Rescuers Who Represent Diving’s Finest Hour

Leadership and rescue divers instrumental in the rescue of 12 boys and their soccer coach from a flooded cave in Thailand earlier this year will be the first-ever recipients of PADI’s Medal of Valor. This high distinction will be awarded to Rick Stanton, John Volanthen, Dr. Richard Harris, Dr. Craig Challen, Jason Mallinson, Jim Warny and Chris Jewell. The courage, strength, honor and dignity displayed during the rescue operation propelled the PADI organization to create the medal to formally recognize their contributions to one of diving’s greatest moments in history. Rick Stanton and Jason Mallinson will represent this distinguished group and accept the PADI Medal of Valor at the PADI® Social on 13 November during DEMA Show 2018 in Las Vegas, Nevada, USA.

In June and July 2018, the world watched as top cave divers and other experts from around the globe converged in Thailand to find and save the “Wild Boars” soccer team, which had become trapped deep inside the Tham Luang cave system. For 18 days, the international effort involved more than 1,000 men and women, who combined their collective talents for the extraordinary recovery of the team.

“It was an awe-inspiring example of humanity at its best, focused on a single noble purpose,” says Drew Richardson, President and CEO of PADI Worldwide. “This complex rescue operation demonstrated action and focus propelled by the unshakeable conviction that those boys would not die on diving’s watch. Rick Stanton, Jason Mallinson and everyone who was part of this effort faced and accepted the difficulties, dangers and risks inherent in the rescue. On behalf of the entire PADI family, it is an honor to recognize these heroes and extend our immense gratitude for representing diving’s finest hour.”

Rick Stanton and John Volanthen were a driving force in the Thai cave rescue operation. The pair was the first to discover the soccer team, which had been trapped in the flooded cave for nine days at the time they were found. Together, with Mallinson and Jewell, the divers led the dive rescue and carried the boys out of the cave to safety. Both Stanton and Volanthen are regarded as two of Britain’s foremost cave divers, with more than 35 years’ experience in extreme cave dives and rescues, having led a number of high-profile rescue attempts in the past.

Dr. Richard “Harry” Harris played a critical role in the rescue, administering sedatives to the boys to facilitate their extraction under extreme and complex conditions. Working in anesthesia and aeromedical retrieval medicine in Adelaide, South Australia, Harris has expertise in cave diving, wilderness medicine and remote area health. Dr. Craig Challen, an Australian cave explorer, early adopter of closed-circuit mixed-gas rebreathers and avid wreck diver, dived alongside Harris facilitating the successful execution of the rescue.

Jason Mallinson and Chris Jewell were integral to the mission, taking food to the those trapped and working alongside Stanton and Volanthen to carry the boys out through the flooded sections of cave. Mallinson is an exploration and rescue cave diver with 30 years in the field. His achievements have led him to set distance and depth records in caves all over the world. He has assisted in multiple rescues and is a member of the United Kingdom’s international cave-dive rescue team. Jewell is a UK-based exploratory cave diver with more than 12 years’ experience leading cave diving. Belgian cave diver Jim Warny, who currently resides in Ireland, was instrumental in the coach’s extraction.

 

“Their daring mission is a wonderful opportunity to show the world what the diving community is made of, and what can be accomplished through a combination of proper training, trust, courage, passion and perseverance,” says Richardson.

Industry stakeholders and PADI Members are invited to stand together to thank these heroic divers. Join PADI in honoring these men at the PADI Social on Tuesday, 13 November 2018, from 6:00-8:00 pm at the Westgate Las Vegas Hotel and Casino.

All are invited for a special meet and greet with Rick Stanton and Jason Mallinson at the DEMA Show in the PADI booth (booth 1524) on Wednesday, 14 November from 5:00-6:00 pm. Please join PADI in celebrating these heroes and thanking them for their courage and honor.

PADI Digital Core Courses Expand Reach

As part of PADI’s ongoing mission to expand independent study materials and enhance the PADI digital product suite, we’re expanding the number of language offerings for the PADI Open Water Diver, Freediver™ and Enriched Air Diver educational course materials. Making the PADI eLearning experience accessible to even more students across the globe.

Scuba diving is a sport/hobby/obsession that bridges borders and cultures, bringing people around the world together to enjoy the underwater environment. But people around the world have different needs and, more importantly, speak different languages.  PADI accounts for this when creating its eLearning products.

The PADI organization is making it easier for PADI Divers to access learning materials, with a digital suite of core courses that are easy to purchase, download and use. Now, these materials are offered in more languages than ever before too – further demonstrating that PADI truly is the way the world learns to dive.

What’s new?

  • PADI Open Water Diver – Open Water Diver now available in seven new languages: Czech, Croatian, Greek, Hungarian, Indonesian, Russian and Turkish.
  • PADI Freediver – Along with the existing English, the popular Freediver program is now available in 10 additional languages: Arabic, Chinese (Simplified and Traditional), Dutch, French, German, Italian, Japanese, Portuguese and Spanish, with Korean, Thai, and Russian soon to follow.
  • PADI Enriched Air Diver – 22 languages: English, Arabic, Danish, Dutch, French, Finnish, German, Greek, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish, with Chinese (Simplified and Traditional), Indonesian, Thai, Hebrew and Polish soon to follow.
  • Advanced Open Water Diver: Coming soon!

Important to note: The PADI Library app will reflect these changes. If divers have automatic updates turned on in their device settings, the app will update automatically.  If not, they will need to make sure they update their app.

PADI Dive Centers and Resorts, be sure to update your eLearning preferences in your account to reflect the courses and languages you support.

Keep an eye out as more updates to the eLearning experience are coming soon.

Get the Most out of Black Friday

Black Friday has grown in the public imagination over recent years – it is common to see retailers offering huge discounts for their goods on the 23rd November.

How does a small business capitalise on a big event like this?

Here at PADI we wanted to share some key ideas to help you make the most of Black Friday 2018.

  • Create a sense of urgency:

The buzz around Black Friday only works because the offers you make are unique. There are lots of excuses for extending the event (Cyber Monday has essentially become a way of offering things throughout the weekend) but be sure to limit yourself – if your customers can get the offer any time, they won’t feel an urgency to buy from you now.

  • Reward loyal customers:

Your marketing reach is probably going to be most effective at reaching your existing customer base. They’re the ones who have shopped from you before, and they are the ones most likely to recognise the benefits of your offers. PADI continuing education courses are best used for this.

  • Don’t just discount – upsell:

Simply reducing the cost of your courses on Black Friday is unlikely to truly benefit your business – you simply give away profit and end up working harder for less. Your best option is to encourage people to buy full price, and get something extra as a result as a reward.

  • “Buy two, get one free”:

This is a classic sales technique that is easily deployed. Your customers choose two items and get a third item free. You need to look carefully at your profit margin on the first two items to ensure that the offer works, however used correctly this is a great way to encourage customers to increase their average purchase price.

  • Keep It Simple:

Too many offers can be confusing for you, your staff and your customers. Pick a couple of attention grabbing headlines and use these to encourage consumers to your store. Even if they don’t take the offer in the end, you have a chance for them to see all the other products you have available.

So how might these offers look in real life? We’ve put together a few simple ideas that you could use in your store. You can use these are they are, or you could use them as inspiration to then make your own offers:

The Upsell:

Target your Rescue Divers from the last two years and offer them a free gift if they register for a Divemaster course with you during Black Friday. They should be required to pay a deposit on the course over the weekend in order to secure the offer. You need to ensure that the price of the course includes enough profit to cover the cost of the gift.

Example advert: Change your life and become a PADI Pro by completing your PADI Divemaster course with ABC Dive centre – BLACK FRIDAY OFFER! Register for your Divemaster course during Black Friday by paying a deposit and receive a PADI towel valued at £35 completely free of charge!

The Buy Two Get One Free:

Target your Advanced Open Water Divers and offer them a free Oxygen Administration course when they register for their EFR and Rescue Diver course. O2 is an easy course to add one, with minimal extra time commitment, and a high perceive value

Example advert: Serious Fun! Become a PADI Rescue Diver today! BLACK FRIDAY OFFER! Register for your EFR and Rescue Diver course during Black Friday, and complete your PADI Emergency Oxygen Administrator Specialty complete free of charge!

The Customer reward / sense of urgency:

Target your Open Water Divers and offer them a reduced price on a Specialty course if they sign up within a certain time-frame:

Example advert: Thank you from ABC Dive Centre – BLACK FRIDAY OFFER! As a thanks to our loyal customers, we are offering a 10% discount on Dry Suit Specialties to everyone who has trained as an Open Water Diver with us during 2018. Limited spaces available – contact the store on Black Friday to book your training now!

 Business advice is available to all PADI Dive Centre owners – if you’d like ideas and support for promotions during Black Friday, contact your Regional Manager ([email protected] or [email protected]) today!

Trade Shows: Thinking outside of the box!

During the month of September, few diving centers in the Middle East started exploring alternative ways to promote the diving industry and therefore increase diver’s acquisition.

The idea behind that is really simple yet very effective: attending non-diving related events / trade shows with the aim of attracting enthusiastic people interested in:

  • Increasing emotional well being
  • Visiting paradisiacal places
  • Connecting with nature
  • Building long lasting friendships
  • Feeling freedom
  • Increasing confidence and self esteem

There are several similar events regularly taking place in your region, just think about this: where could I meet people matching the characteristics above? …that’s the place where you want to exhibit, share your passion and attract new souls in discovering the beauty of the underwater world!

Here below some successful examples:

Dive Holics – Jeddah – Saudi Arabia

 

attending one of the several events scheduled for The National Day

 

Nautilus Diving – Kuwait City – Kuwait

 

attending the Outdoor Sports and Safari Show

 

Gulf Marine – Abu Dhabi – United Arab Emirates

 

attending the International Hunting and Equestrian exhibition

Business Development Opportunities using Emergency First Response Distinctives

Does your local marketplace have a need for additional first aid training that is not immediately available through the current suite of EFR courses?  As an example, is there a local regulatory first aid requirement that businesses or industries require?  You may think the EFR program cannot cover these gaps in the market but by using the Emergency First Response Distinctive Speciality route, these gaps may be filled and your first business may indeed grow.

So how does the EFR Distinctive Specialty route work?  Once you have an idea for your EFR Distinctive Speciality simply download the EFR Distinctive Template, and use it to write your own Distinctive Specialty.  The template makes writing your course a very simple process for you.

To give you some food for thought, examples of EFR Distinctives include:

  • Primary and Secondary Care at Music Festivals
  • Diabetes Awareness and Treatment

Once you have written your EFR Distinctive Speciality, email it to us for review.

A Training Consultant will work with you to answer any questions you have and provide feedback, should your outline need revision.  Once you and your Training Consultant are satisfied with the Distinctive Specialty, the Outline, and application, will be submitted to a review panel for consideration.

It’s that simple.  EFR Distinctives are an excellent opportunity to add something unique, that prospective clients need or want, to your business model and will support your business plans for your EFR business growth.

Congratulations to the new EMEA EFR Instructor Trainers

We wish you the very best with your EFR business through 2018 and into 2019!

Jakub Uzytczuk Remco van’t Hooft Stephen Kruger
Aleksander Chmiel Werner van Loon Luke Caisley
Mona ali Aloud Sandro Krawinkler Ryan Burchell
Feher Abualfaraj Marianne Johner Jan den Boef
Carl Teare Dave Keany Neal Govender
Raed Alotaibi Phillip Pain Dimitris Synodinos
Nagib El Imad Keith Horsted Tony Larcombe
Hussain Almunajan Simon Hotchkin Irini Mitsotaki
Adel Alzahran Sammi Mills Ulf Jakobsson
Issam Kanafani Andrew Frith Thomas Nielsen
Ahmed M. Abel-Aziz Ian Culley Patrik Jeppsson
Khalid M. Hanny Stephen Laing Alfred Kristoffersen
Gerard Hughes Wayne Richards Bertram Nielsen
Daniel Wagner Janine Mansford Cory Symoens
Marc Peltier Jack Mason Vincent Maissan
Thierry Chazalon Darren Hector Truujse Terwijn
Jos Rosier Bethan Comley Daniel de Boer
Harry de Gier David Newman Sander van’t Hof
Julien Iacomelli Daniel Baugh Suzanne Sep
Thomas Mayer Mélanie Donven

PADI is delighted to announce the new EFR Instructor Trainers in 2018.  Programmes have been conducted around the EMEA territory throughout the year and completing the course has enabled these new EFR Instructor Trainers to teach the wide variety of EFR programmes at Instructor level.

This highly prized qualification allows these professionals to further expand their EFR businesses beyond diving markets.  A recent EFRIT candidate, Bethan Comley, said of the programme:

“The way that the trainer structured the course was done in a really considered way, keeping the timings flexible to allow and encourage discussion on each of the topics and the trainer was able to call on their vast knowledge and experience to answer any questions that were raised as we went along. Once again, a really great day”.

We wish everyone the very best of success for the future!

Are you interested in growing your business?  Become an EFR Instructor Trainer

Marketing your Emergency First Response Courses

Think back to your first CPR or first aid course and answer these three questions:

1) What made you enrol?

2) What made you choose that particular course?

3) Did you take other courses or go back for a refresher course from the same instructor or facility?

Chances are your answers are all very different, which makes a couple of important points. First, people have a wide variety of reasons for wanting to learn CPR and first aid procedures. This could range from wanting to know how to care for a family member, to being required to take a course by an employer. The second point is that in many regions there are a lot of training choices. Most people don’t have to look far to find a course that fits their schedule and budget. When training is easy to find, you need to figure out how to make your courses stand out. You need a marketing plan to keep your EFR courses full. Decide who your potential participants are and carefully craft your marketing message to appeal to each group. You also need to arrange your courses in a way that is convenient and attractive to potential participants.

Let’s break this down into three simple steps:

  1. Potential participants: everyone is eligible to complete first aid training, so the potential market is huge. Start by researching who may need CPR and first aid training in your local area to help you focus on specific groups. This training is often required for certain roles, such as child care, life guarding or commercial driving licenses. Also look towards anyone involved in organisations such as schools, universities or youth groups.
  2. Developing a contact: you can reach out to these groups through various mechanisms – direct email, letters or phone calls can all be effective. Try to identify the decision maker as a point of contact and speak to them personally (in business this may be the human resources manager, whilst in a sporting club it might be the chairperson or coach)
  3. Highlight the benefits! Make sure you emphasise the huge advantages offered by your EFR courses. For example, the fact that you can offer dedicated paediatric first aid courses, AED training or separate secondary care. EFR course are based on internationally recognised medical guidelines and that you can offer flexible learning options.

Be ready to follow up your contacts with additional communications and information.

For more details on how to market your EFR courses, don’t forget to refer to your EFR Instructor Manual (page A20) or contact your EFR Instructor Trainer for guidance.

Responders in Action

Emergency First Response would like to congratulate Rob Mackean (PADI IDC Staff Instructor # 289793) for providing much needed assistance when called upon.

Rob was in the water when he saw another diver come to the surface face down. Rob immediately swam to the diver, saw that he was not breathing, and provided rescue breaths while signalling for help and towing the diver to the shore. The diver was revived and began breathing of his own accord. He was kept in hospital overnight and then released, returning to work a few days later!

Thank you, Rob – this diver was fortunate that you spotted the emergency and responded in such an effective manner; well done!

How to Advertise Your EFR Business in the EFR Course Finder

Advertising your details and the Emergency First Response programs you deliver is a great acquisition tool and is available to you via the EFR Course Finder. To get started, log on to the EFR Instructor Site (PADI Members need to access via PADI Pros’ Site/Training Essentials/EFR/EFR Instructor Site) and follow these steps below to upload your details:

  • Click on the Course Finder page in the paragraph titled Course Finder
  • On this EFR Course Finder page you can create, edit and delete your EFR courses
  • Add a new EFR course by clicking on the “New Course” link and fill in the text boxes under Steps 1-3
Step 1: Enter the address where your course is located.

Step 2: Click the “Get Lat, Long” link
Your address will be inverse geo-coded by Google to automatically fill in the Latitude and Longitude text boxes. Click on the “Show Map” link and a popup map will be shown so you can double check the Latitude and Longitude text boxes entries. You can also manually enter the course’s latitude and longitude, but make sure that it is entered in decimal format (example: 31.822268, -115.759211).

Step 3: Select from the dropdown the types of course you offer:

  • Provider (all)
  • Provider, Workplace (only those with current Workplace Instructor Credentials)
  • Provider, Instructor (only those with current Instructor Trainer Credentials)
  • Provider, Workplace, Instructor (only those with current Instructor Trainer Credentials and Workplace Credentials)
  • Workplace (only those with current Workplace Instructor Credentials)
  • Workplace, Instructor (only those with Current Workplace Instructor Credentials)
  • Instructor (only those with current Instructor Trainer Credentials)

After submitting, the location will save and show up on the Emergency First Response Course Finder Map. Once back at the EFR Course Finder page you can add, edit or delete your courses; note that a maximum of five courses can be entered.

To view your courses you advertise on the EFR Course Finder map click on the “Course Finder” tab in the EFR consumer site’s menu, or go directly to emergencyfirstresponse.com/course-finder