Successful Promotion of Group Dive Travel

Want some tips on how to plan, organize and market the best group trips for your divers? Here’s the first of eight tips to help. Keep an eye out for more here shortly:


Where do your customers want to go? Somewhere far-flung and exotic or closer to home? Are they into marine life or are they more interested in wreck diving?

Distant, exotic destinations may require higher budgets. So, you’ll want to determine if your divers are willing to pay a premium for an unforgettable experience. If not, you may have to consider a closer or more affordable destination.

Keep in mind that the seasons strongly influence dive conditions and marine life sightings, so a suitable destination in June may not be so suitable in September.

You should consider all these questions when choosing your destination to make sure the trip is a good fit and your divers are excited about it.

One of the best ways to determine what your divers are interested in, where they want to go and even how much they’re willing to spend is to ask them. Survey your diver database to make sure you’re putting trips on the calendar that cater to their needs and interests.


Not a PADI Travel™ Affiliate yet? You can learn about the benefits and how to grow your business leveraging travel or activate your Affiliate account now.

Passion Equals Productive

Written by Dr. Drew Richardson, PADI President and CEO

Take a moment to think about what makes you productive. That is, what enables you to do things that benefit others – whether material, informational, spiritual or all three. Without productivity, success in anything can’t happen: it is, in effect, how we define success (and notice it’s not necessarily money or wealth). Some will tell you that productivity results from organization, luck and talent, but we’ve all seen disorganized, unlucky, ungifted people who produce and succeed extraordinarily. And sadly, sometimes we see the opposite. What’s the key element?

I think the musician Judy Collins put her finger on it. “Do what you love,” she said, “and you will find the way to get it out to the world.” That is, a passion for what you do is the one and only critical ingredient to high productivity. Zero in on what’s really important and productivity skyrockets, not because we do more things but because we do the right things. We stop wasting time on irrelevant (though often urgent) distractions that take us off task because we know where we’re going.

And, we work harder because we want to. Simon Sinek, author of Start with Why, wrote, “Working hard for something we do not care about is called stress, working hard for something we love is called passion.” Passion turns failures into learning opportunities, delays into new directions and challenges into creativity. If you are truly passionate about something, you don’t have to motivate yourself to be productive with it. You only have to find the ways.

In the PADI® family, there’s no shortage of passion for diving and the underwater world, and for changing the world by sharing both. It’s why we dive and how we share diving combined. PADI’s larger purpose is changing the world for the better. Every person we bring to diving adds to the political leverage and wise consumer choices we need to protect the seas and marine animals. It adds to those healed or who are able to help heal, or both, through the power of scuba. A growing dive industry creates jobs and adds new opportunities to global and local economies. And it all happens because you and I are passionate about diving. It drives us to produce. When we can’t find a way, we make a way.

The point is to nurture and preserve your love for diving, the oceans and those who share this love. It’s the key to being productive as a dive professional. It’s the heart of making the world better with diving. If teaching becomes more about getting students through mask clearing than that gleam in their eyes when they breathe underwater for the first time (believe me, I’ve been there), step back and reconnect. Make that cool dive (trip!) you’ve been putting off. Spend an hour with a buddy listening to whales sing, watching an octopus assemble its “yard” or whatever captures your fascination. Try that new suit, CCR, regulator or computer if tech is your hot button, or chase down that person who you just know will have a burning love for diving and can’t wait to get in the water.

Put first and foremost whatever makes you genuinely passionate about diving, the ocean and sharing them, and you won’t have to worry about how to be productive. You won’t be able to help it.

How Cold is Too Cold?

Written by DAN Staff

Whether you use a dry suit, a thick wet suit and/or warm thoughts to stay warm in cool water, it’s important to know how cold is too cold. Diving on a blustery winter morning can be fun, but pushing your body and your exposure protection to their limits can lead to serious consequences. Help your new divers and customers avoid putting themselves in harm’s way with guidance about how to stay comfortable underwater.

Letting one’s core temperature drop too low, leading to hypothermia or a near-hypothermic state, can affect dexterity, decision-making and the body’s ability to offgas. Because one of the first symptoms of serious hypothermia is diminished awareness, many individuals fail to recognize the symptoms until another diver draws attention to them. Know what to look for in yourself and your students to reduce the risk of mild hypothermia escalating into a life-threatening issue.

What is Hypothermia?

Hypothermia is a drop in core body temperature. It can obviously occur in the arctic, but can also happen in warm tropical waters if divers have inadequate exposure protection and a long enough exposure. The condition is of particular concern for people lost at sea and those diving in extreme conditions.

A typical adult maintains a core body temperature of about 37°C/98.6°F. When this core temperature drops below 35°C/95°F, hypothermia begins to set in, and the body’s function begins to be impaired. To keep the vital organs warm, the body will shunt blood to the core. The initial symptoms of hypothermia include shivering, loss of coordination, dizziness, nausea and feelings of hunger. If the core temperature is allowed to continue dropping, at 30°C/86°F many people will stop shivering and their pupils will dilate. At 27.8°C/82°F, muscles become rigid and a serious risk of cardiac complications arises. These symptoms worsen as the core temperature drops, so it’s vital that people suffering from hypothermia are taken to qualified medical care as rapidly as possible.

Learn to Beat the Cold

Hypothermia can be serious, but it’s not something a well-prepared diver should have to contend with in all but the most extreme situations. Plan ahead with appropriate exposure protection, heat sources and a well thought-out emergency action plan if things get a little too chilly. Bring hot water to make a warm drink or warm water to pour into your wet suit between dives to make yourself more comfortable on a day that’s more winter wonderland than diver’s paradise outside. If you or a student begins shivering, terminate the dive in a safe manner and take time to warm up. Consider whether anyone who was shivering will be warm enough for another dive. If not, come back on a warmer day – there’s no sense in putting anyone at risk.

Training Bulletin Live – Webinar Schedule 4th Quarter 2018


Please find below the dates for the next round of Training Bulletin live Webinars:

As always, we will be discussing the latest standards changes, providing background information on the updates and insight into how these can be integrated into your training. We will also be reviewing new products and providing business and marketing advice.

4th Quarter 2018:

24/10/2018 English

25/10/2018 Dutch

29/10/2018 German

30/10/2018 Spanish

31/10/2018 French

01/11/2018 Russian

05/11/2018 Greek

06/11/2018 Polish

07/11/2018 Arabic

08/11/2018 Portuguese

14/11/2018 Italian

21/11/2018 Scandinavish

If you have any questions regarding the webinar you can email [email protected]. We look forward to speaking to you during the webinar.

Immersion Pulmonary Edema: What You Need to Know

Written by DAN Staff

As the number of divers of retirement age rises, dive safety researchers are increasingly interested in immersion pulmonary edema (IPE). Also called swimming-induced pulmonary edema (SIPE), the condition may occur in young and healthy swimmers and divers, but the risk increases with age and age-related health changes. While IPE can be fatal, divers who are able to recognize the symptoms early and exit the water often have good outcomes, and spontaneous resolution is common.

Here’s what you need to know about IPE:

What is it?

IPE is the accumulation of fluid in the air sacs of the lungs (alveoli) caused by immersion in water. The condition occurs when the pressure in the alveoli is less than that of the fluid pressure in the surrounding capillaries, which causes fluid to seep into the alveoli. Some fluid in the alveoli is normal, but when too much of that fluid is present it can obstruct breathing and cause chest pain, frothy pink sputum and dyspnea (difficulty breathing).

IPE symptoms typically begin to improve immediately after exiting the water, but the condition can cause serious complications, and advanced medical interventions are necessary in some cases.

What are the risk factors?

There are several risk factors that, when combined with immersion, can increase the likelihood of IPE. Exposure to cold water will exacerbate the shunting of fluids to the chest. High blood pressure, overhydration, heart conditions such as left-ventricular hypertrophy, and some genetic predispositions may increase the risk. High-intensity exercise and elevated work to breathe, which may occur with a poorly performing regulator or an inappropriate gas at a deep depth, can also increase the likelihood of IPE by disturbing the fluid balance in the lungs.

Divers can reduce risk by using appropriate thermal protection, avoiding extreme effort in the water, maintaining physical fitness and addressing any potential health-related risk factors before getting in the water.

How should you respond?

If you or your student divers experience symptoms of IPE during a dive, it’s imperative to end the dive as quickly as possible. If symptoms are mild, make a relaxed ascent. However, if symptoms are quickly worsening or are interfering with the ability to breathe, make a direct ascent, get out of the water and seek help.

A diver with symptoms of IPE should breathe 100 percent oxygen and be immediately transported to qualified medical care regardless of whether or not symptoms are improving. It’s possible that the symptoms may have been caused by an underlying cardiac issue that must be addressed by a physician. IPE is likely to reoccur if relevant risk factors are not identified and addressed.

For more information on IPE or safe diving practices, visit

Would you like Nitrox with that?


With so many dive companies offering PADI Enriched Air Nitrox (EANx), it would be a disservice to our customers if we didn’t promote the opportunity to learn to dive with it, as well as educate students about the amazing benefits that it has to offer.  Who would not, within the recreational limits, like to spend a little bit longer below the surface

As PADI Professionals, we know how amazing it is to dive with nitrox, but how do we inform the customers of the benefits when they walk in the door of your dive centre?  The customer may have walked in wanting to just ‘learn to dive’ and here we are asking for some more money to dive with something called nitrox.

So how can we educate divers about the benefits of diving with nitrox?

  • Natural Promotion.

One of the first things to do is have all your staff diving on nitrox, whenever possible. Natural curiosity from the students during a course will see them asking the Divemasters or Instructors “what is nitrox?”

  • Explaining the worth of the extra money.

If you are also in a position to offer nitrox to your students then be sure to explain why the extra cost is more than paid for by the extra time underwater. Divers without the PADI Enrich Air Diver certification will soon be queuing up to join a course.  If you offer dive packages then why not look at the costs versus the benefits of offering “free” nitrox or “nitrox included” to your divers?

  • Increased no stop time.

Use an example to show students the value of using PADI EANx on a popular dive site. For example, by using a dive computer in planning mode you can amaze the students by showing them how long they could extend their dive for:

  • Using air at 21m the no stop time is 37 minutes
  • Using 40% EANx (the maximum for an Enriched Air Diver) at 21m the no stop time is 89 minutes!

In this case, 89 minutes shows the diver the extent of how much more time they can enjoy underwater, all for just a small extra cost. To engage and involve your students, have them work out the cost per minute of their time underwater and they’ll soon be convinced that nitrox is by far the better option. If you are able to do either one or both of these suggestions, the course will promote itself.

  • Integrating the course.

So you have your student’s attention, now how do you integrate PADI EANx with the course they have originally signed up for? As we all know, the PADI EANx course can be completed without the dives, but it is pretty cool for a PADI Open Water Diver to actually dive with nitrox as the Enriched Air Adventure Dive can’t be simulated. The PADI EANx course can also easily be run alongside other Specialty Diver Courses, but some, such as Deep Diver and Wreck Diver, can really showcase the benefits of increased no stop time.

You are able to see details on how to link courses in the Instructor manual under ‘Linking Courses’. PADI EANx is the most flexible course we have in this respect and can easily be linked with Open Water Diver, Advanced Open Water Diver as well as other specialties.

  • Approaching your customers.

Lastly, you should consider the way you promote the PADI EANx course. When you approach your students, ensure that the focus is not on the additional cost. Asking “would you like nitrox with that?” is you, as an experienced PADI professional, offering the right course to the student so that they can get the most out of their dive. Hopefully from this incredible experience they will then decide to join the scuba diving world.

Welcome to our new 2018 PADI EMEA Course Directors

In July, the second 2018 International Course Director Training Course (CDTC) took place in Punta Cana, Dominican Republic.

During nine intensive days, working with PADI staff from Regional Headquarters, the selected Course Director candidates learn to market and teach PADI’s Instructor level training courses. Upon successful completion, candidates were awarded the esteemed rating of PADI Course Director.

We now welcome our newest PADI Europe, Middle East and Africa Course Directors and wish them much success with their Instructor Development businesses in 2018.


To learn more about the Course Director Training Course or to apply for selection onto the programme click here


Enrich Your Business!

Cross-selling is a pro-active sales process that aims to provide customers with a full understanding of the products available. It is crucial to every business, and a key aspect of the PADI educational system of diver training. You will see cross-selling all around you – from McDonalds staff asking “would you like fries with that?” to shoe shops selling socks and shoe polish. These are invariably high profit, easy additional sales that can be tagged on to an existing purchase by a customer.

Including cross-selling in your business is an important way to boost course numbers, profit and customer satisfaction.

One of the simplest ways to do this is to ensure that every single course you or your staff offer includes the option to add an Enriched Air Diver course to it. Quite simply, every time someone signs up to a program, ask them “would you like Nitrox with that?

Why Enriched Air?

We are all familiar with the many benefits of PADI Enriched Air Diver training for the customer, so the benefit to them is obvious.

For the dive centre Enriched Air is an excellent additional course too. Firstly, it is very easy to schedule – it can be conducted as a ‘dry’ course, which means organisation is simple. It is fully supported with student materials allowing for home learning – you can just add a couple of hours extra knowledge development and practical application time to your existing schedule.

This also means that your overheads are easy to anticipate, and therefore your profit on each student is straightforward to calculate.

Let’s do the maths….

If your dive centre teaches 120 entry level and con-ed core courses a year, and you can encourage 50% of these students to complete a PADI Enriched Air Diver course, you’ll generate an extra 60 certifications per annum.

At £80 profit per student, that’s an additional £4800 profit after all overheads are taken into account.

Take a look at your PADI Open Water Diver and PADI Advanced Open Water Diver certifications last year, and review how much additional revenue you would make it 50% of them signed up to Enriched Air Diver. Use the Course Calculator to establish your profit per student, and how much you stand to make!

What now?

  • Login to the PADI Pros Site and then open the Course Calculator to plan your Enriched Air Diver course pricing.
  • Brief every staff member to make sure they understand how the course works, the benefits of Nitrox and to ensure they ask ““would you like Nitrox with that?
  • Take advantage of the special offers on Enriched Air Diver materials to further boost your profitability.
  • Use the Enriched Air Diver digital marketing materials to promote the course at every opportunity including:
    • Website references alongside all your core courses
    • Facebook posts
    • Direct emails to previous customers
  • Challenge your staff to see who can cross-sell the most Enriched Air Diver courses in a month

How to Be an Effective Assistant in Confined Water

Certified assistants play an important role in confined water sessions. During this transformative time, students try things they’ve never done before, overcome fears, and achieve mastery. A certified assistant aids both the instructor and students acting as a partner and a second set of eyes.

We interviewed PADI Course Directors who have overseen the training of hundreds of divers and dive professionals. Their consensus: communication, preparation, and a thorough knowledge of the course material are the keys to being an effective assistant in confined water.

Good Communication

A good team can’t function well without good communication. It’s important to meet or message with the instructor prior to class to discuss skill sequencing, equipment needs, and any struggles students may be experiencing.

“It’s important to be proactive,” said PADI Course Director Kevin O’Brien from VIP Diving. “Talk to the instructor about where will you be positioned for each skill, and whether you will demonstrate.”

Course Preparation

Anticipate equipment needs such as extra cylinders, weights for buoyancy skills, pocket masks for rescue scenarios, etc. Review performance requirements in the PADI Instructor Manual, and the list of common student problems in PADI’s Guide to Teaching. Jot down notes on the course slates.

“Make sure your gear is in good shape and working properly. A dive professional who has gear that doesn’t fit or work properly sets a bad example for student divers and wastes class time,” advised O’Brien.

Certified assistants are sometimes called upon to work one-on-one with a student. In this instance, a good assistant will refer to their course slates to ensure the student can meet all the performance requirements before sending the student back to the instructor for evaluation.

Skill Demonstration

PADI Course Director Pepe Mastropaolo from Buddy Dive Academy emphasized the importance of using a slow, controlled manner when demonstrating skills. “A good assistant also positions themselves so students can see these actions clearly,” he noted.

Appropriate Level of Supervision

Use a different approach with new versus certified divers. For example:

– In the Open Water Diver course®, the assistant should be close-in and ready to take hold of a student who loses control of their buoyancy.

– During the Peak Performance Buoyancy Specialty course, the assistant can give students more space and time to fine tune their buoyancy skills.

Be Approachable and Handle Issues Professionally

“It is no secret that many student divers feel more comfortable approaching the certified assistant than the Instructor. Having a friendly conduit between the student and the instructor makes student learning easier and enhances teamwork,” said Mastropaolo.

Open a dialogue by speaking to each student after class. Ask what they learned today, or just, “how was it?” If a student expresses a concern, be sure to communicate it to the instructor at the appropriate time. Work as a team and avoid making executive decisions.

“Never contradict the instructor or disparage your dive shop in front of student divers,” said O’Brien. “If you have an issue or disagreement, take it offline with the instructor in private for clarification.”


For additional tips on working as a PADI Divemaster, or how to find that dream job, visit the Divemaster section of the PADI Pros Europe blog and follow PADI Pros Europe on Facebook.

The Adaptable Prevail – A Message from PADI’s CEO

Put “adaptive” and “PADI” together and it conjures images of people overcoming disabilities and challenges, and rightly so. Diving is one of those rare, rich experiences that can help heal the body, heart and soul, whether someone’s dealing with PTSD (post traumatic stress disorder), paraplegia, cerebral palsy, amputation – the list goes on, as you know. With its performance-based design focused on what people can do instead of what they can’t, the PADI® System’s adaptive approach has opened diving and the underwater world to thousands.

Thousands? I should say millions. The PADI System’s adaptability isn’t new, and it benefits 25 million of us and counting – that’s every single PADI Diver. It has made PADI the world’s dominating force in diving because we all have challenges, needs, interests, preferences and desires. Only a system that adapts to the infinite individuality of learning and teaching can address all of these distinct variables.

What makes the PADI System stand apart is its ability to fit a standardized diving instructional system to so many people individually, in so many ways. It is international, cross-cultural, multilingual and transgenerational, so that beyond accommodating varied learning needs and preferences it builds a bridge that makes us one amid our differences. Take five PADI Divers from China, Italy, Mexico, Russia and Vietnam and put them on a boat for a day. They share a language even if they don’t, because they “speak” diving and the ocean, thanks to the PADI System you and your fellow PADI Professionals apply every day.

The PADI System succeeds because it stands on a solid, unshakeable but adaptable philosophical and instructional foundation that retains our core values while evolving as emerging technologies and social trends change how we meet individual needs, one student at a time. As the PADI family stands up for ocean health and marine animal protection, and champions the power of diving in community, and health and wellness, we need to recognize that, hand in hand with tenacity, this is where our strength lies. Overcoming challenges requires adapting what we do, whether it’s to help one person with an individual need or one planet with a social need.

The Chinese philosopher Lao-tsu said, “An army that cannot yield will be defeated. A tree that cannot bend will crack in the wind. The hard and stiff will be broken; the soft and supple will prevail.” The PADI family has emerged as a force for good because we don’t try to live in someone’s idealized version of what the world should be. Rather, we are supple. We adapt and change to meet what the real world blows our way. Together, we always have, and I expect, always will.

Good luck, good teaching and good diving,

(Drew Richardson Ed.D.
PADI President and CEO)