If you are thinking of taking your PADI dive business to the next level, becoming a PADI Five Star Dive Center or Resort will raise your game!
As a PADI Five Star Dive Center or Resort, you will receive benefits* over and above those offered to PADI Dive Centers and Resorts, including:
An additional 10% off your usual purchasing level
Premier listing (high visibility) on the Dive Shop Locator
Authorisation to conduct Assistant Instructor courses
Preferential PADI Business Academy attendee pricing
Specially-designed, gold certification cards for your students, distinguishing your business as a superior PADI Dive Center
Exclusive PADI Five Star Dive Center marketing support including:
Bespoke Store Wrap, at PADI’s discretion
Personalised e-Marketing consultations
Dedicated Facebook advertising campaigns
Don’t take our word for it! See what Mark Murphy, owner of Oyster Diving, has to say about their PADI Five Star Dive Center upgrade:
Approximately 2 years ago Oyster Diving took the plunge and invested in our infrastructure to gain our PADI Five Star Dive Centre status. In a relatively short period of time we have recouped our investment and our turnover has grown further than we forecast. I put this down to several key factors; more assistance and contact with PADI who help us build our business by giving us a good business advice, helping us to attract new divers in the local community through joint local marketing initiatives as well as listening to our needs and wishes.
The PADI Five Star Center logo on our website adds credibility and reinforces our position as a premium dive centre. The PADI logo is synonymous with scuba diving training so the Five Star status means that customers know they are booking with a trust worthy and quality establishment.
We are now looking to invest further to become a PADI IDC center so that we can build customer loyalty even further by offering more professional scuba courses. I believe this will further enhance our premium brand position as well as attracting new customers who might not have come to us.
Ready to become a PADI Five Star Dive Center or Resort? Contact your PADI Regional Manager or email@example.com and see your business grow.
The 2017 PADI price list in now available on the PADI Pros’ site. The revised price list takes effect 1st January 2017. Please take a moment to review, and should you have any questions, please contact your Regional Training Consultant.
We take this opportunity to congratulate PADI Members in Europe, Middle East and Africa for their continued efforts and success within the dive industry.
Despite challenging external factors affecting the Egyptian market, overall EMEA certifications have surpassed those issued in 2015, proving the strength, desire and profitability of the dive industry.
PADI also had a record year in 2016 generating over 2 Billion impressions of the PADI brand, all designed to drive traffic to you as a PADI Member. The PADI team will continue working hard in the future to ensure that when consumers decide to dive, they seek out PADI Members first.
Thank you for all your support in 2016. We look forward to a positive and productive finish to the year and working with you again in 2017.
To borrow a phrase from a great northern “Winter is Coming” (Game of Thrones—Eddard Stark), or to be honest has already got here. While as I am writing this it is still relatively mild, however, the slow temperature decline has started in the water already.
So what does winter mean for your training pipeline and marketing effort? Well, there are those that don’t mind the cold and can be seen braving the ice in a semi-dry, those that honestly enjoy the experience are few and far between. But you don’t need to put your business on hold and it really gives you the option to pull out your trump (no, not Donald) card and heap on the added value that makes your business stand out from the crowd. Diver Referral and Dry Suits are winter training considerations.
There are a few winter dive training options open to you but I would like to look at your Centre’s bread and butter, Open Water training. Whilst Tec is great and a fantastic route for the limited few who have made diving their passion, without a steady flow of entry level divers who will be your ConEd divers in years to come?
Both of these options may mean that you need to look at your course pricing and equipment choices. If you would like to do a pricing workshop then please pick up the phone with your friendly Regional Manager as we are here to help. PADI reinvests heavily in the industry from marketing the industry (see latest UK-centric campaign) to local support for 100% PADI Centre’s with individual campaigns agreed with your Regional Manager. Your Manager is there to help so if you haven’t picked up the phone in a while please do.
Back to training, the logical 1st step is to include Drysuit training within your core open water course training. I know that for some this next section is redundant and a few of you do include drysuit as an optional extra, however… I would suggest that at this time of year a drysuit is a must, especially in our temperate clime. Looking at some surveys of why people left diving, feeling cold was a strong indicator that someone would not continue.
Drysuits have moved on a long way in recent years and needn’t be the cumbersome and expensive beast they once were. If you ask around there are some exceptional budget choices that you could incorporate into your school right up to custom fitted deluxe options. But drysuit costs are something that you need to speak to your suppliers over.
What PADI can do is make the training, which is what PADI does best, link together. When did you last look at your instructor guide, in particular, the general standards section? Sorry for dragging you back to basics but please remind yourself about linking Courses:
P45 S72016 Instructor Manual – Dry Suit Diver – integrate knowledge development, confined water performance requirements and conduct all four-course dives in a dry suit. Complete Dry Suit Dive 1 skills during Dives 2, 3, and 4. Conduct another dive beyond course dives to complete Dry Suit Dive 2 skills.
This means that if you are following the recommended Sequencing then you can “bolt on” an additional training dive on to one of the days to complete the added course. Your sells rep will be able to work out a “bolt-on” package deal when buying an Open Water product (Touch/eLearning or CrewPak) and the Drysuit Manual/Crewpak and PIC. If you need help with training then your Regional Training Consultant will be able to give you some guidance.
The 2nd option is to partner up with a Centre who’s able to carry out your winter training. You could and should be set yo to just sell a “Referral” and hope that your student returns post course to continue diving. There are some great follow-up tips that your Regional Manager can help with to try and maximise the return of your student.
The referral market is a good one and some build their whole business on it. So what is a Referral? Well, incase you have never taught one a referral, it is a process in which student divers complete part of their training in one location, then complete the rest of their training at a different location with a different instructor. What is important if you are going to just send your customers out into the wild is to make sure you register them with PADI. As the referring instructor and Centre, you will get credited with the part certification and it can help with planning marketing once you get a true reflection on numbers. There is a great guide to Entry-level Diver Referrals if you need help.
Jumping back to point 2 teaming up. It is worthwhile building up a formal working relationship with a Centre who is able to conduct parts of the Open Water Course and run it as priced option on your core course structure. PADI invited a contingent of professional English speaking Italian Centres to the recent NEC Dive Show. These Italian Centres were looking to work with UK Centres for just this sort of tie in. Italy is one option there is, of course, the fantastic Isles of Malta and Gozo, the canary islands and the Azores to name but a few who operate all year round. All of which have excellent English and would be looking for a good reciprocal business partner. Don’t forget that resort markets have a similar need for a solid centre to send their DSD customers too in order to keep their interest alive ready for their next holiday.
All regional managers have links within the EMEA territory (and beyond) and will be able to help point you towards reputable 100% PADI Centres.
Year after year we receive enquires about how to use legally the PADI Logo as Individual PADI Instructors. How can the Individual Instructors use the PADI Logo legally on websites or as a Dive Centres when they are not an official registered PADI Dive Centre?
There are a few general considerations when you set up your business or update your website.
During this article I hope to shed some light onto this matter.
As a renewed PADI Retail & Resort Association Member – you are allowed to use any PADI Logos which you download from your PADI Prosite or your Regional Manager provided them to you. There are some rules, but these are mostly to make sure the logos are not changed and are used to maximum effect.
If you decide not to renew your PADI Retail & Resort Association Membership for the following year – PADI will kindly ask you to remove all PADI branding from the website, shop signage, letterheads, business cards, flyers and all other advertising and promotional avenues.
Being able to use the PADI logos and other marks is obviously one of many great benefits for renew your annual PADI membership.
But what can you now do when you aren’t a PADI Dive Centre or when you want to advertise your business as a PADI Individual Member?
Below you will find five General Usage Guidelines
A PADI Instructor working or contracting for a dive center/resort or other business that is not a PADI dive center/resort association member:
The Instructor is not authorized to use the PADI trademarks in promoting the business, but is authorized to use the “PADI Instructor Available” Artwork from PADI. The Artwork is authorized to be displayed on the business website and in advertising materials (flyers, etc.), but is not authorized for use on any external signage. The business must remove the Artwork from all advertising media if a PADI Instructor is no longer working for or contracting with the business.
A PADI Instructor who owns a dive center/resort or other business that would qualify as a PADI dive center/resort association member but chooses for the business to not become a member:
The Instructor is not authorized to use the PADI trademarks in promoting the business, but is authorized to use the “PADI Instructor Available” Artwork from PADI. The Artwork is authorized to be displayed on the business website and in advertising materials (flyers, etc.), but is not authorized for use on any external signage.
A dive business that is a PADI dive center/resort association member:
The business is authorized to use all PADI trademarks in promoting the business’ activities, to the full extent allowed by the Member License Agreement and to the level the business’ membership is qualified.
A dive business that has been expelled or terminated from PADI retail/resort association membership:
The business has no rights to use any PADI trademarks, business names, signage, etc., even if a PADI Instructor is associated with the business. PADI Instructors are also not authorized to use any PADI trademarks, business names, signage, etc if such use is associated with such an expelled or terminated business.
A dive business that is not a PADI dive center/resort member and does not have a PADI Instructor working for or contracting with it:
The business has no rights to use any PADI trademarks, business names, signage, etc.
With the PADI Freediving programme coming up to its first Birthday it is fantastic to see how many people have decided to join PADI just for this option. These divers are not SCUBA Divers nor are they likely to ever be, however when you can dive to 40 meters on a training course or hold your breath over 3 1/2 minutes why should they?
It is time to get serious about freediving as it is one of the fastest-growing dive-industry segments. PADI EMEA is very proud to have helped launch along with Divesangha and O.M.E.R, Bristol’s first ever international pool freediving competition! The Bristol Blue Freediving Competition on Sunday 27th of November here in sunny Bristol join us live http://www2.padi.com/blog/2016/11/22/bbfc/ . I have been speaking with one of the team and they are expecting personal bests and records to be broken. Hearing figures like 8 min breath hold has the EFR IT in me worried but the freediver in me competitively jealous. I managed just under 3 minutes during my training and that was just from one day’s training.
If you haven’t guessed it the PADI Freediver courses provide you with new business opportunities and a pipeline to younger customers. If your Dive Centre is not offering Freediving then you do need to ask yourself why not? Freediving itself might not be for you, nor your current student or club divers (have you ever asked them if they are interested), but one of the constant questions I get asked is how do I get more business. If you have honestly tried all of the advice and guidance from your PADI regional manager and still need more custom then what have you to loose?
When researching freediving online I have seen it described as the new Yoga and there an undeniable benefit of personal fitness that serious divers maintain. If you take to the sport then you will no doubt find the benefits stacking up (which in turn could help with the HSE Medical).
Health benefits to one side and looking at the bottom line, most manufacturers have a fantastic range of equipment that will get those that need the new and shiny gadget twitching. There is a certain set of Carbon fibre fins and mask have my credit card fearing for its limits. But you don’t necessarily have to fork out to start with you can use your current Scuba mask and fins to get started. Think also there are dedicated trips that you can take your new team on. I know a Centre who just organised a Seal Snorkeling and Freediving trip and it filled up with Scuba divers who fancied a break from the norm. Great!
With most Freediving instructors charging more for per student on a course than the average open water course, even if you only teach one or two students per course the figures stack up. The PADI Freediver manual is in a word visually stunning and has been written by a global team of experts. once you have downloaded the course it will have you engrossed in your tablet for hours, the nice thing about the course materials is that it is 3 manuals in one. That’s right, freediver, advanced freediver and master freediver in one beautiful product. It comes with the first PIC.
I talked a lot earlier about record breaking and Personal Bests, well freediving is a sport and therefore it has that side to it. In Scuba if you want to be competitive then you can always have a good hover off. But Freediving is not all extreme as a Basic Freediver (pool based and a fantastic winter training tool), you will gain the training and discipline needed to stay safe during breath-hold dives. Afterwards, you can continue your education and progress to new depths.
If you would like to join the ranks then the process is straight forward and there are numerous undersea journal articles and training bulletins to help. However, you can also ask your training team within the PADI Office or get in touch with your Regional Manager. With your new skills as an instructor you can really bring alive the snorkelling and duck diving skills within confined training.
There will be Freediving events taking place in 2017 so why not give it a try.
There’s a lot to like about the new PADI Advanced Open Water Diver course but, from a business bottom line perspective, one of the most important benefits is that it opens up a plethora of potential new equipment sales. In fact, this revised program could well be the ultimate example of the interconnection between continuing education and equipment sales.
You’re doubtless already capitalizing not only on the sale of the associated PADI products but also on the “standard” Advanced Open Water Diver related equipment sales. While, ideally, Advanced Open Water Diver student divers are fully equipped with personal gear, many of them are still getting there, and it’s not uncommon for divers fresh from their Open Water Diver course to rent some of their basic equipment. For Advanced Open Water Diver, they’ll need knives, dive lights, DSMBs, compasses and so on that may not be available from the rental department. Not stocking and selling a selection of these essential items is akin to throwing money out the window.
In addition, think for a moment about some of the new opportunities you’ll have. Depending on your specific location and market, it’s possible to get divers started in sidemount, ice, cavern, full face mask, DPV or any other standardized specialty during the Advanced Open Water Diver course. PADI Members with the appropriate qualifications and relevant experience can use the new Advanced Open Water Diver course to introduce divers to these equipment intensive activities. (If you or your staff don’t have the qualifications, but do have the interest and enthusiasm, this would be an excellent time to remedy that with a little professional-level continuing education.)
Focusing on just one of the many opportunities, the Full Face Mask Diver course really highlights the new sales potential. Originally the preserve of the commercial or public safety diver, full face masks are becoming increasingly relevant in a recreational context. Aside from just being plain fun, they have several advantages over standard masks, including the ability to add inwater communications and make diving in cold water more enjoyable. All it takes to get even experienced divers excited (and fill Full Face Mask Diver courses) is to display and promote some of the full face masks available from manufacturers such as Ocean Reef, Poseidon, Scubapro, Ocean Technology Systems (OTS) and Interspiro. Better yet, simply use full face masks during multiple-level training sessions in confined or open water and stand by for the tidal wave of interest.
Have a look – there’s a lot of detail in the 3rd Quarter 2016 The Undersea Journal – at the new list of Adventure Dives and standardized specialties associated with the new Advanced Open Water Diver course, and find a few new and existing equipment sales opportunities that your bottom line, and your divers, will thank you for.
The next few years were spent consolidating these operations and their reputation for quality and customer service. In 2015 they opened Meradhoo at Jumeirah Dhevanafushi Resort & Spa and, to celebrate their tenth anniversary and 10 years of luxury services in the Maldives they opened their 10th Operation, Vommuli Dive & WS Centre at the ST. Regis Maldives Vommuli Resort in Dhaalu Atoll in September 2016!
But they’re still not stopping! In February 2017 they will open their 11th Operation in the Maldives at Kandima Maldives.
Recently, Aquafanatics was the first PADI Freedive Center registered in the Maldives followed in July 2016 by Elements also registering as a PADI Freedive Centre. Showing that Silver Sands are constantly moving forward and embracing everything that the aquatic environment has to offer.
Silver Sands Operations currently employs over 250 employees including 65 PADI Professionals from many different parts of the world and owns over 70 vessels including several Yachts. Their reputation is built upon the core principles the company espouses:
“To be renowned as the Maldivian water sports and dive adventure company of choice amongst both local and international clients”.
“To offer our clientele the best dive and water sports experience through activities designed uniquely for each client, delivered by a core of highly qualified staff using state of the art equipment”
What amazing goals to have and they highlight exactly the qualities that make PADI proud to have them as PADI Dive Centres!
Congratulations to Silver Sands and all their staff, we’re already looking forward to celebrating your twentieth anniversary!
As Diving Professionals it is always important to ensure we are keeping our skills fresh, maintaining current with industry changes and gaining new knowledge. By doing this we are not only ensuring we are going to be providing the best dive training possible, but we will also keep ourselves excited and motivated to do more – eliminating any chance of becoming ‘stale’.
With that in mind – have you heard about the new #RNLI Sea Survival Diver PADI Distinctive?
This course, which was released during October 2016, has been developed by the RNLI with help from #PADI in response to a previous RNLI survey that identified areas where some divers could improve their skills and knowledge to keep themselves safer in the sea.
The course has been created and tested within the UK, however is completely transferrable to other diving areas or countries. With some of the more harsh conditions we face in the UK, Ireland and parts of Europe, this course will be of great benefit to anyone either teaching of diving in this part of the world.
The RNLI are famous for responding to incidents, however the department of their organisation which helped to create this course is one that is less seen or heard of, but is very proactive with setting up campaigns aimed at preventing and reducing incidents. PADI is therefore knows that this has been written with a plethora of first-hand experience in dealing with these very incidents.
As a PADI Instructor you can apply for the Speciality Instructor Rating through the direct, Method 2, route. Simply complete the application form and return to firstname.lastname@example.org Once we have processed your application we will provide you with a USB which holds all Instructional materials along with a series of short video clips that depict numerous scenarios.
Other organisations will offer similar programs in the future, but this is the first one, so let’s get PADI divers leading the way in becoming even safer and better educated divers. Find all the materials and more information here www.rnli.org/diveinstructor
Prodivers Maldives is Best PADI Overseas Dive Centre!
For the second consecutive year, Prodivers Maldives made a splash at the Sport Diver Awards – we’ve again been voted Best PADI Overseas Dive Centre!
With so many excellent diving operators around the world, competition was of course harsh, so allow us to thank you for showing your support for our teams at Kuredu, Komandoo, Lily Beach and Vakarufalhi. This is one of the most prestigious awards in the diving industry and it means a lot to us that not only do you seem to enjoy diving with us and give our instructors thumbs up after each dive, but that you also encourage us to keep up the good work by supporting us in competitions like this one.
Prodivers has been present in the Maldives since 1988 and day after day, the dive centre teams, the management, the resorts we are based at and our partner companies work hand in hand to constantly improve on your experience. Be it your first or 40th time at Prodivers Maldives, we want your to feel safe, well taken care of, entertained and excited during your time with us.
Thank you again for helping us receive the Best PADI Overseas Dive Centre Award 2016 and also for contributing your share to the Maldives becoming the Best Diving Destination. See you at Kuredu, Komandoo, Lily Beach, Vakarufalhi– and from 1st of December also at the fabulous Hurawalhi!