2017 Instructor Development Events in the Maldives

Maldives

PADI is Delighted to announce two Instructor Development events taking place on Paradise Island, Maldives.

  • Instructor Development Update – 26th April 2017 (PADI IDC Staff and above)
  • PADI Advanced Training Academy – 27th April 2017 (PADI OWSI and above)

These exciting, informative and highly interactive one day programmes, for PADI professionals, continue to gather momentum. PADI Pros are coming away with new, refreshed and refined knowledge and skills, energising them to drive their diving businesses forward.

The Instructor Development Update on 26th April on Paradise Island, Maldives, is for Course Directors and IDC Staff Instructors to update their knowledge of the instructor development system. The Update includes presentations, workshops, and a live confined water evaluation practice during which attendees have the chance to watch a role play confined water presentation alongside an Instructor Examiner, and gain feedback on their evaluation techniques.

The Update will count towards Master Instructor and CDTC applications, as well as provide the necessary update for PADI Course Directors. Click below to register.

2017 ID Update Registration Form

Join the PADI Advanced Training Academy taking place on 27th April on Paradise Island, Maldives. This one day programme is for PADI Open Water Scuba Instructors and above, offering the opportunity to further develop instructional skills, under the direction of PADI experts

Current topics and workshops* include:

Dry

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  • The role of the PADI Pro within the diving industry and in relation to PADI
  • How to make your PADI courses stand out
  • Review of new PADI Advanced Open Water Diver course
  • Review of the way PADI courses develop a diver
  • The role of Specialties in a diver’s development
  • Project AWARE Dive Against Debris (including free instructor specialty rating) or other local programme

Wet

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  • Rescue Exercise #7 – proper technique, kit handling, airway, use of barrier
  • Emergency Weight Drop, Loose Cylinder Band, CESA and Alternate Air Source skills – why we teach them and how to improve our teaching methods of these skills

With both dry and in-water components, this advanced training programme for PADI Pros increases individual expertise and allows participants to network, build new friendships and learn from each other. Programme attendance also provides credit for Master Instructor and CDTC applications.

2017 PATA Registration Form

Accommodation, Transport and Meals

  • Visiting members who wish to stay at Paradise Island: US$ 195 per night on FB, SGL. (work permit holders only)
  • Transfer by staff ferry to paradise and exit the same day for members joining in from Male’ & other resorts: FOC (subject to space availability)
  •  Special rate for meals:  US$ 25 per meal (main restaurant buffet) for members not opting for the overnight stay option.

Please indicate at time of booking if you need assistance with accommodation, transport and meals.

Contact id.emea@padi.com with any questions.

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Januworry

It’s that time of year again.. “Januworry” You have had a great December, the boats have been full, courses on the go everyday, equipment sales booming and you have been caught up in the holiday swing of things. However come the first week of January you realise that there are bills to be paid, suppliers wanting money, staff needing commissions and all of a sudden the joy of December is quickly forgotten.

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Januworry

Januworry.

Would it not be great to have enough money every month to service all your commitments and still have some left over to reinvest back into your business to fix and repair the boats, dive gear and wetsuits. Unfortunately many dive centre owners do not have a clear idea on where their profits streams are and where they are losing money, where they could be more profitable and even what their gross and nett profits are on courses, equipment and dives. The problem didn’t start in Januworry but this month is a symptom of far greater problems that started many months prior.

When last did you do an analysis of your business?

It is important that you know and understand your own business. Do you know where the money is coming from and where it’s going to? How much profit do you need to make on each and every service that you provide? The dive industry is an amazing lifestyle to be a part of but when you are working for free or making a loss, the glamour of this industry quickly becomes dulled.

What are you charging for your diving courses and when last did you increase the price?

Quite often the Dive centre blames the current economy, the dive industry or the Training agencies for the poor results they have achieved. You will seldom hear a Dive centre blame themselves for the situation they currently find themselves in. Dive Centres are a business that offer dive courses, training, equipment and dive charters. But they are fundamentally a business like all others. What is the inflation rate in your region and has your course price increased to at least take into account this inflation?

Determine profitability.

A dive course price or dive charter price based on your competitions price is the wrong way to go. How much does it cost your competitors to run their course? Analyse each and every component of your business and work out how much profit you are making. Be sure to take account of commitments like rentals, insurance, registration fees, marketing costs and servicing and maintenance responsibilities. These costs, if left unaccounted for, can quickly erode any profitability.

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Add value to what you are doing.

Adding value to your services does not have to cost you more money. Simple gestures like helping  lift and carry customers dive gear, friendly and attentive staff and knowledgeable and informative divemasters and instructors all add value to the customers experience. Conduct staff training and set safety and service standards high. Make sure rental equipment is serviced, clean and neat. The list of possible value add ons to your business is endless yet invaluable to your clients.

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Improve your business skills

Many dive centre owners are great instructors, fantastic at leading dives and finding the smallest of critters. But does this earn your business money? You should be working at your business not for your business. Improve your business skills by attending classes, reading books or through online courses. Attend PADI Business Academy presentations to help increase sales and profits. Invest in yourself and you will reap the rewards.

Analyse your business. Determine profitability, charge market related prices, add value to what you are doing and invest in your own business skills.

New Year News – A short heads up on 2017

Hi all,

With this being a monthly blog aimed at the North of the UK I wanted to share some useful information that will hopefully bring you all a few bits of success in 2017

Freediving

I have mentioned the PADI Freediver programme before and what benefits it will bring to your Centre http://wp.me/s4SSW1-9766. It brings me great joy to announce that we now have Steve Millard on board as a PADI Freediving Instructor trainer. Steve has a long history with Freediving so I was very happy when he spoke with me about choosing PADI to help grow the Sport within the UK. Steve is happy to be your go-to person to either bring you (or the team) up to speed as freediving instructors and beyond. Or if you see the business sense to add it to your centre but don’t feel you can do it justice then he could be your instructor for hire to start building your Squad.

If you have not tried it yourself the PADI Freediver manual is 3 courses in one (Freediver, advanced Freediver and master Freediver). I will be going on the road with Rich Somerset, Steve and some of the major brands to run the Business of freediving workshops. Please let me know if you are in the UK North and would like to find out more.

Here is the latest video on the PADI YouTube channel

Live Events 2017

I will be on tour with some of the big guns looking at workshops, training and forums across the North of the UK. Locations we are looking at are

  • Newcastle – Forum, freediving and equipment in.
  • Leeds – Business Academy
  • Capernwary – Dive day, drysuit and Forum.
  • Blue lagoon, Dive day, speciality Schermafbeelding 2017-01-13 om 14.44.50workshop and Forum.
  • 8 Acre – freediving.
  • Stoney, Forum – freediving and equipment.
  • The Delph- Forum, drysuit and equipment.
  •  Gildenburgh – Dive day, drysuit and Forum.
  • Orkney – Forum.
  • Edinburgh equipment, Dive day and Forum.
  • Glasgow, equipment, Dive day and Forum.

This is not a definitive list as there are a couple of big events in the pipeline but, as I write this blog these are what I have planned for the first 6 months. I will be looking to do a good number of private forums still this year also.

Events will be shared on Eventbrite, Facebook and direct emails.

PADI Business Academy PBA Lite 2017 Blog Header

 

There is a planned Business Academy in Leeds on 3rd of July. If you have never been on one then you are missing out. We cover a whole load of Business training in an environment that you can focus on the Job in Hand. Let me know if you would like some details but it is worth coming along from a Networking point alone as there will be like minded Peers who are driven to make a success of their business.

Pricing Work Shops.

One of the most commonly raised points on a meeting is over prices. Only you know your costs but what I can help with is to make sure you are getting a profit from really crunching the numbers and suggesting solutions. Do you know which items are given you the best returns? This workshop something that can be done remotely and is a real commitment in time for both yourself and me so this will be on the first come first severed basis. But if you would like to work on it yourself then I am more than happy to send you the files to work on. As with all things that are finance you have, to be honest with the report you are running and anything shared with me will be kept in confidence.

PADI Sales incentive 2017

Emily and Su-Li have been working hard with Emma and Myself to really look at a sustained campaign for 2017. Please call them in the office for the details but it would be worth your while to get up to speed on the offers and factor them into your pricing. PADI staffThere is only one goal that we have as your PADI team and that is to help you do as well as possible. We are all believers in growing the UK market and have invested heavily in marketing the UK to new divers.

London outdoor and adventure show 2017

I will not be at the show myself this year as I will be expecting to be a dad part 2 over that weekend. A shame not to see you all but… I hope you understand. The rest of the team will be there so please come and see them. But again the main focus of the PADI stand will be to reach out to new and old divers alike to drive them into PADI dive Centres to help bring them to the underwater world that we all hold so dear.

I am looking forward to seeing you over the coming 12 months but please email/call/facebook/Whatsapp/etc etc if you need any help.

One last video to leave you with as a hopeful touch of inspiration.

The benefits of being a PADI Five Star Dive Center

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If you are thinking of taking your PADI dive business to the next level, becoming a PADI Five Star Dive Center or Resort will raise your game!

As a PADI Five Star Dive Center or Resort, you will receive benefits* over and above those offered to PADI Dive Centers and Resorts, including:

  • An additional 10% off your usual purchasing level
  • Premier listing (high visibility) on the Dive Shop Locator
  • Authorisation to conduct Assistant Instructor courses
  • Preferential PADI Business Academy attendee pricing
  • Specially-designed, gold certification cards for your students, distinguishing your business as a superior PADI Dive Center
  • Exclusive PADI Five Star Dive Center marketing support including:
    • Bespoke Store Wrap, at PADI’s discretion
    • Personalised e-Marketing consultations
    • Dedicated Facebook advertising campaigns

Don’t take our word for it! See what Mark Murphy, owner of Oyster Diving, has to say about their PADI Five Star Dive Center upgrade:

Approximately 2 years ago Oyster Diving took the plunge and invested in our infrastructure to gain our PADI Five Star Dive Centre status. In a relatively short period of time we have recouped our investment and our turnover has grown further than we forecast. I put this down to several key factors; more assistance and contact with PADI who help us build our business by giving us a good business advice, helping us to attract new divers in the local community through joint local marketing initiatives as well as listening to our needs and wishes.

The PADI Five Star Center logo on our website adds credibility and reinforces our position as a premium dive centre. The PADI logo is synonymous with scuba diving training so the Five Star status means that customers know they are booking with a trust worthy and quality establishment.

We are now looking to invest further to become a PADI IDC center so that we can build customer loyalty even further by offering more professional scuba courses. I believe this will further enhance our premium brand position as well as attracting new customers who might not have come to us.

Ready to become a PADI Five Star Dive Center or Resort? Contact your PADI Regional Manager or customerservices.emea@padi.com and see your business grow.

*Listed benefits may change, at PADI’s discretion

How to inform PADI about my DAN Europe insurance

Text by Laura Marroni Exec. Vice President Planning & Administration, DAN Europe Foundation, Continental Europe Office DANEUROPE.ORG

DAN Europe, does offer three plans which include such a coverage:

  • Pro Bronze
  • Pro Silver
  • Pro Gold

All of them cover third party liability and legal defence up to €4,000,000.

Whenever you take out any of these plans, you can take advantage of a useful service:

You can request a notification to be sent to PADI EMEA right after completing your purchase, informing them about the insurance you have just activated.

How to do so? Take a look at the following pages to find it out.

Suppose you are a new DAN user and you go for a Pro Silver.

First off, you start the online process via the DAN Europe website by clicking on “Join / Renew

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After setting up your own DAN account (or logged on to your existing one), you are supposed to choose a plan. Recall you want a Pro Silver, so this is the page you end up on:

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Now, pay attention to the box whose title is “Training agency”.

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If you wish a notification to be sent to PADI EMEA upon completing the purchase process, you need to:

1. Tick the box dan-1

2. Click “Edit Training Agencies” and look for PADI EMEA on the list of organizations.dan-2

3. Type your PADI number in the box on the right. If you haven’t been assigned a PADI number yet, you can select “pending”.dan-3

4. Click on “Save” and this will come out.dan-4

Please note that no notification has been sent yet.

As soon as you complete the process and your payment is confirmed, we will automatically send a message to PADI EMEA stating that you have just purchased a Pro Silver plan.

This will save you time as you will take out your insurance and inform PADI about it in one go.

The 2017 PADI Price List is Now Available

 

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The 2017 PADI price list in now available on the PADI Pros’ site. The revised price list takes effect 1st January 2017. Please take a moment to review, and should you have any questions, please contact your Regional Training Consultant.

We take this opportunity to congratulate PADI Members in Europe, Middle East and Africa for their continued efforts and success within the dive industry.

Despite challenging external factors affecting the Egyptian market, overall EMEA certifications have surpassed those issued in 2015, proving the strength, desire and profitability of the dive industry.

PADI also had a record year in 2016 generating over 2 Billion impressions of the PADI brand, all designed to drive traffic to you as a PADI Member. The PADI team will continue working hard in the future to ensure that when consumers decide to dive, they seek out PADI Members first.

Thank you for all your support in 2016. We look forward to a positive and productive finish to the year and working with you again in 2017.

View the 2017 PADI Price List on the Home Page of your PADI Pros Account.

Winter Training Options and Diver Referrals

To borrow a phrase from a great northern “Winter is Coming” (Game of Thrones—Eddard Stark), or to be honest has already got here. While as I am writing this it is still relatively mild, however, the slow temperature decline has started in the water already.

So what does winter mean for your training pipeline and marketing effort? Well, there are those that don’t mind the cold and can be seen braving the ice in a semi-dry, those that honestly enjoy the experience are few and far between.
But you don’t need to put your business on hold and it really gives you the option to pull out your trump (no, not Donald) card and heap on the added value that makes your business stand out from the crowd. Diver Referral and Dry Suits are winter training considerations.

There are a few winter dive training options open to you but I would like to look at your Centre’s bread and butter, Open Water training. Whilst Tec is great and a fantastic route for the limited few who have made diving their passion, without a steady flow of entry level divers who will be your ConEd divers in years to come? Get your padi UK social media

Both of these options may mean that you need to look at your course pricing and equipment choices. If you would like to do a pricing workshop then please pick up the phone with your friendly Regional Manager as we are here to help. PADI reinvests heavily in the industry from marketing the industry (see latest UK-centric campaign) to local support for 100% PADI Centre’s with individual campaigns agreed with your Regional Manager. Your Manager is there to help so if you haven’t picked up the phone in a while please do.

Back to training, the logical 1st step is to include Drysuit training within your core open water course training. I know that for some this next section is redundant and a few of you do UK Dry Suit Cost divinginclude drysuit as an optional extra, however… I would suggest that at this time of year a drysuit is a must, especially in our temperate clime. Looking at some surveys of why people left diving, feeling cold was a strong indicator that someone would not continue.

Drysuits have moved on a long way in recent years and needn’t be the cumbersome and expensive beast they once were. If you ask around there are some exceptional budget choices that you could incorporate into your school right up to custom fitted deluxe options. But drysuit costs are something that you need to speak to your suppliers over.

What PADI can do is make the training, which is what PADI does best, link together. When did you last look at your instructor guide, in particular, the general standards section? Sorry for dragging you back to basics but please remind yourself about linking Courses:

P45 S7 2016 Instructor Manual –
Dry Suit Diver – integrate knowledge development, confined water performance requirements and conduct all four-course dives in a dry suit. Complete Dry Suit Dive 1 skills during Dives 2, 3, and 4. Conduct another dive beyond course dives to complete Dry Suit Dive 2 skills.

This means that if you are following the recommended Sequencing then you can “bolt on” an additional training dive on to one of the days to complete the added course. Your sells rep will be able to work out a “bolt-on” package deal when buying an Open Water product (Touch/eLearning or CrewPak) and the Drysuit Manual/Crewpak and PIC. If you need help with training then your Regional Training Consultant will be able to give you some guidance.

The 2nd option is to partner up with a Centre who’s able to carry out your winter training.  You could and should be set yo to just sell a “Referral” and hope that your student returns post course to continue diving. There are some great follow-up tips that your Regional Manager can help with to try and maximise the return of your student.

The referral market is a good one and some build their whole business on it. So what is a Referral? Well, incase you have never taught one a referral, it is a process in which student divers complete part of their training in one location, then complete the rest of their training at a different location with a different instructor. What is important if you are going to just send your customers out into the wild is to make sure you register them with PADI. As the referring instructor and Centre, you will get credited with the part certification and it can help with planning marketing once you get a true reflection on numbers. There is a great guide to Entry-level Diver Referrals if you need help.

Jumping back to point 2 teaming up. It is worthwhile building up a formal working relationship with a Centre who is able to conduct parts of the Open Water Course and run it as priced option on your core course structure. PADI invited a contingent of professional English speaking Italian Centres to the recent NEC Dive Show. These Italian Centres were looking to work with UK Centres for just this sort of tie in. Italy is one option there is, of course, the fantastic Isles of Malta and Gozo, the canary islands and the Azores to name but a few who operate all year round. All of which have excellent English and would be looking for a good reciprocal business partner. Don’t forget that resort markets have a similar need for a solid centre to send their DSD customers too in order to keep their interest alive ready for their next holiday.

All regional managers have links within the EMEA territory (and beyond) and will be able to help point you towards reputable 100% PADI Centres.

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PADI Freediver, why not add it to your dive Centre?

padi-freediverWith the PADI Freediving programme coming up to its first Birthday it is fantastic to see how many people have decided to join PADI just for this option. These divers are not SCUBA Divers nor are they likely to ever be, however when you can dive to 40 meters on a training course or hold your breath over 3 1/2 minutes why should they?

It is time to get serious about freediving as it is one of the fastest-growing dive-industry segments. PADI EMEA is very proud to have helped launch along with Divesangha and O.M.E.R, Bristol’s first ever international pool freediving competition! The Bristol Blue Freediving Competition on Sunday 27th of November here in sunny Bristol join us live  http://www2.padi.com/blog/2016/11/22/bbfc/ . I have been speaking with one of the team and they are expecting personal bests and records to be broken. Hearing figures like 8 min breath hold has the EFR IT in me worried but the freediver in me competitively jealous. I managed just under 3 minutes during my training and that was just from one day’s training.

If you haven’t guessed it the PADI Freediver courses provide you with new business opportunities and a pipeline to younger customers. If your  Dive Centre is not offering Freediving then you do need to ask yourself why not? Freediving itself might not be for you, nor your current student or club divers (have you ever asked them if they are interested), but one of the constant questions I get asked is how do I get more business. If you have honestly tried all of the advice and guidance from your PADI regional manager and still need more custom then what have you to loose?

When researching freediving online I have seen it described as the new Yoga and there an undeniable benefit of personal fitness that serious divers maintain. If you take to the sport then you will no doubt find the benefits stacking up (which in turn could help with the HSE Medical).

Health benefits to one side and looking at the padi-freediver4bottom line, most manufacturers have a fantastic range of equipment that will get those that need the new and shiny gadget twitching. There is a certain set of Carbon fibre fins and mask have my credit card fearing for its limits. But you don’t necessarily have to fork out to start with you can use your current Scuba mask and fins to get started.  Think also there are dedicated trips that you can take your new team on. I know a Centre who just organised a Seal Snorkeling and Freediving trip and it filled up with Scuba divers who fancied a break from the norm. Great!

With most Freediving instructors charging more for per student on a course than the average open water course, even if you only teach one or two students per course the figures stack up. The PADI Freediver manual is in a word visually stunning and has been written by a global team of experts. once you have downloaded the course it will have you engrossed in your tablet for hours, the nice thing about the course materials is that it is 3 manuals in one. That’s right, freediver, advanced freediver and master freediver in one beautiful product. It comes with the first PIC. 

I talked a lot earlier about record breaking and Personal Bests, well freediving is a sport and therefore it has that side to it. In Scuba if you want to be competitive then you can always have a good hover off. But Freediving is not all extreme as a Basic Freediver (pool based and a fantastic winter training tool), you will gain the training and discipline needed to stay safe during breath-hold dives. Afterwards, you can continue your education and progress to new depths.

If you would like to join the ranks then the process is straight forward and there are numerous undersea journal articles and training bulletins to help. However, you can also ask your training team within the PADI Office or get in touch with your Regional Manager. With your new skills as an instructor you can really bring alive the snorkelling and duck diving skills within confined training. 

There will be Freediving events taking place in 2017 so why not give it a try. pfd

Advance Equipment Sales with the New Advanced Open Water Diver Course

ow13_1919There’s a lot to like about the new PADI Advanced Open Water Diver course but, from a business bottom line perspective, one of the most important benefits is that it opens up a plethora of potential new equipment sales. In fact, this revised program could well be the ultimate example of the interconnection between continuing education and equipment sales.

You’re doubtless already capitalizing not only on the sale of the associated PADI products but also on the “standard” Advanced Open Water Diver related equipment sales. While, ideally, Advanced Open Water Diver student divers are fully equipped with personal gear, many of them are still getting there, and it’s not uncommon for divers fresh from their Open Water Diver course to rent some of their basic equipment. For Advanced Open Water Diver, they’ll need knives, dive lights, DSMBs, compasses and so on that may not be available from the rental department. Not stocking and selling a selection of these essential items is akin to throwing money out the window.

electroniccompassIn addition, think for a moment about some of the new opportunities you’ll have. Depending on your specific location and market, it’s possible to get divers started in sidemount, ice, cavern, full face mask, DPV or any other standardized specialty during the Advanced Open Water Diver course. PADI Members with the appropriate qualifications and relevant experience can use the new Advanced Open Water Diver course to introduce divers to these equipment intensive activities. (If you or your staff don’t have the qualifications, but do have the interest and enthusiasm, this would be an excellent time to remedy that with a little professional-level continuing education.)

ffm0916_67Focusing on just one of the many opportunities, the Full Face Mask Diver course really highlights the new sales potential. Originally the preserve of the commercial or public safety diver, full face masks are becoming increasingly relevant in a recreational context. Aside from just being plain fun, they have several advantages over standard masks, including the ability to add inwater communications and make diving in cold water more enjoyable. All it takes to get even experienced divers excited (and fill Full Face Mask Diver courses) is to display and promote some of the full face masks available from manufacturers such as Ocean Reef, Poseidon, Scubapro, Ocean Technology Systems (OTS) and Interspiro. Better yet, simply use full face masks during multiple-level training sessions in confined or open water and stand by for the tidal wave of interest.

Have a look – there’s a lot of detail in the 3rd Quarter 2016 The Undersea Journal – at the new list of Adventure Dives and standardized specialties associated with the new Advanced Open Water Diver course, and find a few new and existing equipment sales opportunities that your bottom line, and your divers, will thank you for.