PADI Equipment Specialist Touch – A Blog Article for Your Customers

We recently published a blog article on our consumer blog (www.padi.com/blog) which informed student divers about the benefits of the PADI Equipment Specialist Touch – click here to read the article.

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The article contains information and images which you are able to use to create content for your own blog articles and newsletters to encourage your own student divers and customers to take the course with you.

We have included product features, benefits of why they might take the course, testimonials and images which you can adapt and use to promote your own PADI Equipment Specialist courses.

If you would like to purchase your own copy and/or you need to buy a copy for students who have signed up for an upcoming PADI Equipment Specialist course you are running, please contact your PADI Europe, Middle East and Africa Sales Consultant by email ([email protected]) or by telephone (+44 117 300 7234).

PADI App – Travel Section

PADI App

The PADI App ‘Travel’ section features in-depth information on a huge number of diving destinations around the globe. Your customers can use the PADI App Travel Section to browse destination essentials, dive site summaries and travel information to help them make a decision on where to book their next scuba vacation.

PADI Members benefit from the PADI App Travel section in three key ways:

  1. It inspires divers to come diving in your local diving destination
  2. It inspires divers to book onto dive trips you are organising elsewhere
  3. It acts as a handy reference guide to use alongside existing customers when talking about diving destinations across the world.

The PADI App Travel Section is regularly reviewed and updated to include must-know information on scuba destinations both within Europe, Middle East and Africa regions and other global territories. If you don’t see a specific diving destination in the PADI App Travel section, or you want to send a suggestion to add more information to existing listings, please contact the PADI Marketing department.

The completely revamped PADI App is now available for Apple iOS and Android-based devices. Visit the App Store or Google Play Store to download it today!

PADI ReActivate Toolbox Tip #3 – Posters

iPad-ReActivate CoverA selection of PADI ReActivate marketing tools are available to download from the PADI Pros’ Site, enabling your business to re-capture the attention of the huge potential market of inactive divers as well as those who might want to just refresh their skills before a trip or continuing education course.

Toolbox Tip #3

ReActivate posters are an excellent tool to help catch the eye of inactive divers (or those looking for a confidence boost) when you might not be immediately available to chat with them face-to-face.

Place posters around the dive shop (both inside and outside) to grab the attention of divers who have come to browse upcoming trips or courses and may like the idea of an extra refresher on their existing knowledge and skills before they continue.

To help reach other potential inactive divers who may not yet be thinking of returning to the dive shop, try positioning posters around your local area (remember to ask permission first!).

Some ideas on places to hang posters could include:

  • Local community and outdoor activity centres
  • Swimming pools or health clubs
  • Marine / boating suppliers
  • School events or children’s clubs
  • Waiting rooms, such as at dentists, salons or doctors
  • On noticeboards during local fairs and events
  • In other local businesses who have a shared interest – such as a travel agency
  • Suppliers who you have a good link with such as your printer or venue hire
  • Local employers’ staff noticeboard

The more people who see your poster will mean the more chance of an inactive diver receiving your message or a non-diver using word of mouth to share the information with someone they know.

Click here to download the poster set below:

To access even more marketing tools, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list.

About PADI ReActivate:

A PADI® Worldwide survey of nearly 400,000 PADI divers showed that 97% of inactive divers intend to return to diving, however, reaching out to these divers has its challenges: they do not necessarily read dive industry publications or visit scuba websites. PADI is applying a number of marketing resources to reach out to this huge potential market in a proactive and significant way.

PADI ReActivate™ is a revolutionary program specifically designed to encourage and support inactive divers in returning to the water as well as allowing regular divers to practice and refresh their skills.

Combining prescriptive, online knowledge development and in-water training, PADI ReActivate presents a flexible, convenient and interactive way to brush up divers’ skills, meeting the needs of recreational divers and PADI Professionals alike. The program is available for iOS and Android tablets (Touch) and for PC/Macs (Online), and upon completion, divers receive a replacement certification card showing their ReActivate date.

PADI Member Forums in Ireland

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We are pleased to invite you to join us at one of the 2015 PADI Member Forum’s in Ireland.

There is no charge for attendance at the Forum. Attendance at a Forum will count as one seminar credit. Click on the one of the links below to book a space at your chosen event.

The seminar will focus on:

  • PADI – Leader of the Digital Revolution
  • The innovative ReActivate™ programme
  • The PADI App
  • Changes to the PADI Open Water Diver Course
  • Recent industry news

The events details are as follows:

Galway, Ireland

  • Date: 12/04/2015
  • Time: 14:00 – 16:00
  • Location: Radisson Blu Hotel & Spa Galway, Lough Atalia Road, Galway, Ireland
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Dublin, Ireland

  • Date: 06/06/2015
  • Time: 19:00 – 21:00
  • Location: Trinity Sports & Leisure Centre, The Hole in The Wall Road, Clongriffin, 13 Dublin, Ireland
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Don’t miss out on this opportunity to meet up with other PADI professionals and Members in your area and discuss issues that you may need assistance on… or just enjoy the get-together with other key players in the industry.

For any questions, please contact your PADI Regional Manager, Terry Johnson, by email.

PADI ReActivate Toolbox Tip #2 – Email Footers

iPad-ReActivate CoverA selection of PADI ReActivate marketing tools are available to download from the PADI Pros’ Site, enabling your business to re-capture the attention of the huge potential market of inactive divers as well as those who might want to just refresh their skills before a trip or continuing education course.

Toolbox Tip #2

Include a PADI ReActivate email footer in your regular business newsletters or emails you’re sending to divers about upcoming trips, events or courses. Emphasise – even with just a short sentence – that PADI ReActivate can be a massive confidence-booster before planning a dive trip or booking their next course. Even divers who have had recent diving experience may not necessarily have had a chance to practice essential core skills and will benefit from the PADI ReActivate program!

Remember, by using EVE, you can use your customer database to deliver relevant, targeted email campaigns automatically and with ease. For more tips, check out this video or contact your PADI Regional Manager.

Click to download either variation of these email footers to use in your communications:

ReActivate_EmailBanner

ReActivate_EmailBanner2To access even more marketing tools, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list.

About PADI ReActivate:

A PADI® Worldwide survey of nearly 400,000 PADI divers showed that 97% of inactive divers intend to return to diving, however, reaching out to these divers has its challenges: they do not necessarily read dive industry publications or visit scuba websites. PADI is applying a number of marketing resources to reach out to this huge potential market in a proactive and significant way.

PADI ReActivate™ is a revolutionary program specifically designed to encourage and support inactive divers in returning to the water as well as allowing regular divers to practice and refresh their skills.

Combining prescriptive, online knowledge development and in-water training, PADI ReActivate presents a flexible, convenient and interactive way to brush up divers’ skills, meeting the needs of recreational divers and PADI Professionals alike. The program is available for iOS and Android tablets (Touch) and for PC/Macs (Online), and upon completion, divers receive a replacement certification card showing their ReActivate date.

PADI ReActivate Toolbox Tip #1 – Email Headers

iPad-ReActivate Cover

A selection of PADI ReActivate™ marketing tools are available to download from the PADI Pros’ Site, enabling your business to re-capture the attention of the huge potential market of inactive divers.

Toolbox Tip #1

Create a specific email campaign targeted at customers who have not dived with you in the last 12 months. Combine the message with info and offers for upcoming dive trips, events or courses – local or abroad – to create added desire and a sense of urgency to come back to scuba sooner rather than later.

Plus, by using EVE, you can use your customer database to deliver relevant, targeted email campaigns automatically and with ease. For more tips, check out this video or contact your PADI Regional Manager.

Click to download any of the following banners to use in your email campaign:

ReActivate_header_Coral_600x250 ReActivate_header_Chair_600x250 ReActivate_header_Tropical_600x250ReActivate_header_Stride_600x250

To access even more marketing tools, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list.

About PADI ReActivate:

A PADI® Worldwide survey of nearly 400,000 PADI divers showed that 97% of inactive divers intend to return to diving, however, reaching out to these divers has its challenges: they do not necessarily read dive industry publications or visit scuba websites. PADI is applying a number of marketing resources to reach out to this huge potential market in a proactive and significant way.

PADI ReActivate™ is a revolutionary program specifically designed to encourage and support inactive divers in returning to the water as well as allowing regular divers to practice and refresh their skills.

Combining prescriptive, online knowledge development and in-water training, PADI ReActivate presents a flexible, convenient and interactive way to brush up divers’ skills, meeting the needs of recreational divers and PADI Professionals alike. The program is available for iOS and Android tablets (Touch) and for PC/Macs (Online), and upon completion, divers receive a replacement certification card showing their ReActivate date.

PADI EMEA 2015 Business Academy Schedule

pba

PADI Business Academy (PBA) is the powerful, and hugely successful, business development tool only accessible to PADI members.  If you’re looking to increase your business exposure, sales and bottom line profit you can’t afford not to become one of the thousands of successful international PADI Business Academy graduates.

But don’t take our word for it. Here are some Testimonials from previous Business Academy graduates.  For more information on the Academy, take a look at the Brochure.

Below is the 2015 PADI Europe, Middle East and Africa Business Academy Schedule*.  If you would like to attend an Academy, please complete this registration form and send it to [email protected]

Date Country City Language
15 – 16 March Netherlands Huizen Dutch/English
18 – 19 March Greece Athens English
12 – 13 April Sweden Malmö Swedish
10 – 11 May UK South English
27 – 28 May Jordan Aqaba English
7 – 8 June UAE Dubai English
20 – 21 July Mauritius
18 -19 August Saudi Arabia Jeddah Arabic
10- 11 September South Africa J’burg English
20 – 21 September Switzerland Winterthur German
17 – 18 October Cyprus Limassol English
25 – 26 October France Paris French
15 – 16 November Malta Qawra English
21 – 22 November Canary Islands Tenerife English/Spanish
29 – 30 November UK North English
13 – 14th December Germany Frankfurt German

*Please note that this Schedule is subject to change.  If you plan to attend a 2015 Business Academy, please check this schedule regularly.

New PADI Dive Centres and longevity awards in Ireland

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PADI are delighted to announce that Frogsborn Diving in Wales, UK is a new PADI Dive Centre, together with Dingle Marina Dive Centre in Dingle, Ireland. We are proud to welcome you all to the PADI family.

ScubaDive West

During the Dive Ireland show in Nenagh, County Tipperary, PADI Regional Manager, Terry Johnson was pleased to provide a well deserved award to the Gray family from Scubadive West, for their 20 years service as a PADI Dive Centre. A well earned reward for such ambassadors of the industry.

 

 

 

Stefan Käsweber

Stefan Käsweber – PADI Regional Manager for Germany North

Contact details:

Email: [email protected]

Telephone: +49 160 9826 3824

A quick bio from Stefan Käsweber:

“I learnt to dive in the Gulf of Thailand, after working in the Marketing and Sales Department as a Media Consultant in Germany, I decided to join the PADI professional world and moved to Thailand where I completed my PADI Divemaster and MSDT with PADI CD Ben Walzinger.

I later moved back to Germany and worked for PADI Course Director, Rene Pomsel, in the Diver´s Indoor Divecenter close to Munich, Germany as an all-rounder. Working in all departments from pool-boy to instructor. After this I opened my own restaurant in Munich and ran it successfully for over 4 years. The idea of working as a instructor was still one of my biggest dreams, so I sold my restaurant, my car and everything I owned, packed my old sea-sack with my dive kit and booked my flight to Thailand.

On the very first Island I visited, Koh Phi Phi, having not even booked a room to sleep i got asked by the very first dive centre to teach a PADI Open Water Diver course on the day of my arrival. Not long after working as a instructor for them I got offered the manager’s position, and I took the chance to bring the dive centre to the next level.

Realising I still wanted to teach i moved to Khao Lak to work as an instructor for Khao Lak Scuba Adventures, and eventually got offered the position as the General Manager. As the General Manager, with my team beside me, we brought the dive centre to a PADI 5 Star IDC Centre and one of the largest live-aboard operators in Thailand.

I am very much looking forward to working as a PADI Regional Manager and the new challanges and adventures that Germany will offer me.

Fun stuff…

When did you first learn to dive? – In Thailand, Sailrock, i saw a nice Bulls Shark on Dive 3

How many dives have you done? – 1600+

What is the first bit of dive equipment you bought? – Tusa Mask

If you could only pack one bit of dive equipment to take with you on a trip what would it be? – My very old but perfect Apex regulator

What is your favourite dive site in the Germany? – Starnberger See

What is your favourite dive site in the world? – Cuba, Isla de la Juventud. Diving like in the old days. You can feel the freedom in the moment the military harbour gate was opened

What song do you currently like to listen to before you go diving? – Janis Joplin, Me and Bobby McGee

What is your favourite animal underwater? – An easy one – a Rockmover Wrasse

What animal would you love to see on your next dive? – Humpback whale

What dive site is at the top of your to wish list? – Sardine Run, South Africa

What sort of food do you pack in your lunch box to eat between dives? – Proper German Cheese, that keeps me kind of happy the entire day!

If you could go diving with someone (dead or alive) who would it be? – Klaus Orlik, Poseidon Diving Thailand