Ho Ho Ho – Santa Divers take over Vobster Quay this Sunday!


Hundreds of divers are getting reading to show off their very best Santa costumes and jump into the water at Vobster Quay Inland Diving Centre (Somerset, UK) this Sunday 14th December.

The fun festivities are part of the annual Vobster Santas event which is held in aid of the Royal National Lifeboat Institute (RNLI). Divers have been fundraising individually through mobile phone and direct donations, as well as through the Vobster Santas JustGiving page (which has already reached nearly £600 in donations).

Every Santa diver that attends the event will be entered into the prize draw, and extra tickets can be purchased for just £1 each.

If previous years are anything to go by, this year’s event is going to be another fun-packed day full of belly-laughs and ho ho hos – make sure you join in the fun with your best red outfit and white beard!

For more information, visit the Vobster Santas Website.

PADI – Leading the digital revolution with the Equipment Touch

PADI Equipment Touch

PADI continues to lead the digital revolution and we are excited show you the new PADI Equipment Specialist Touch.

The Equipment Specialist Touch gives divers more information about owning their own dive gear and scuba system components such as regulators, cylinders, dive instruments, enriched air equipment and rebreathers. It’s a great supplement to the PADI Equipment Specialty course.

The Equipment Specialist Touch is an interactive, multimedia, tablet-based program that reviews the features and functions of current dive equipment. It includes the certification card processing fee and is a great product to provide in conjunction with equipment sales.

To find out more and/or to get your own copy contact your PADI EMEA Sales Consultant by email ([email protected]) or by telephone (+44 117 300 7234).

PADI Store Birthdays in December 2014 for regions 11 and 16

Congratulations and a massive thank you from Terry Johnson and Matt Clements to the following UK & Ireland PADI Retailer and Resort Association members this month for the following anniversaries:

30 Years

S-82 The Dive School at Stoney Cove

19 Years

S-7894 Scuba Dream Ltd

13 Years

S-32114 Divers Down 2001

10 Years

S-35082 Scuba Zone 2004

9 Years

S-35228 Brighton Dive Centre 2005

3 Years

S-22745 Absolute Scuba Ltd 2011

2 Years

S-23449 Barefoot Conservation 2012

1 Year

S-23949 Siren Diving 2013

New PADI Businesses – November 2014

New PADI Businesses

So far this year in the Europe, Middle East and Africa region, PADI has welcomed 218 new centres as members of the PADI Retailer and Resort Associations, and processed 123 membership upgrades for businesses committing 100% to PADI as Five Star or Instructor Development centres.

Last month alone 11 new members were welcomed, and 13 upgrades processed. For the latest list of new and upgrading members click the ‘New PADI Retailer and Resort Members‘ link.

7 new PADI Instructors from Four Seasons Resort Maldives, Kuda Huraa


PADI Europe, Middle East and Africa is delighted to welcome 7 new PADI Instructors to the world’s most sought-after community of diving professionals.

The Instructor Development Course (IDC) and Instructor Examination (IE) were both conducted at the Four Seasons Resort Maldives in Kuda Huraa on 15/16th November 2014.

 “It was the first IDC / IE conducted at Four Seasons at Kuda Huraa and all the 7 participants have passed and all had a very good time” – Ibrahim Nazeer, Dive and Recreation Manager, Four Seasons Resort Maldives.


Are you ready to join the ranks of the dedicated professionals who teach the world’s most progressive and popular scuba diver education programs? Then Go PRO with the PADI Instructor Development Course.

About the PADI Instructor Development Course (IDC) & Instructor Examination (IE) 

The Instructor Development Course (IDC) is made up of two parts – the Assistant Instructor (AI) course and the Open Water Scuba Instructor (OWSI) program, and teaches you to conduct all PADI core courses. You’ll learn how to better organize and present information, conduct skill development sessions and control open water dives. You’ll become a more confident public speaker and will perfect your demonstration of skills whilst watching out for student diver safety.

Most dive professionals complete the full IDC and go on to attend an Instructor Examination (IE), which is the final step to earn a PADI Instructor certification. The IE is a two-day evaluative program that tests an instructor candidate’s teaching ability, dive theory knowledge, skill level, understanding of the PADI System, and attitude and professionalism.

Teaching scuba diving allows you to share your love of the aquatic world with others while doing what you enjoy – being in, around and underwater. PADI Instructors are the most sought-after dive professionals around the world because they’ve completed the program that sets the standard for training dive professionals. You earn a PADI Instructor rating through hard work and commitment, but you’re rewarded with a job that lets you share incredible underwater adventures with others – transforming their lives for the better and enriching yours.

For more details on signing up for the IDC, or for more information on prerequisites and course content, please ask your local PADI 5* IDC Center or visit the PADI Course Catalogue.

PADI Market Leaders from Spain visit PADI EMEA

2014 Spanish Market Leader forum

On Monday 24th November, a group of Key Market Leaders for the Spanish region visited the PADI Europe, Middle East and Africa office, and met with their Spanish Language Service Group (20+ staff members who are fluent in Spanish).

The group had a tour of the office and warehouse and met with the staff from different departments. During the day they participated in presentations to discuss how to promote the region and develop new business.

The day was a great success and was enjoyed by both the visiting PADI members and staff alike. Here are just a few comments from those that attended:

It has been wonderful, a way to get to know PADI from the inside. We have had the opportunity to share ideas and experiences. I have really enjoyed it and I would like to thank all PADI staff for this event. Regards and bubbles – Miguel Coll

I think this event has been of great importance for the development and growth of our market, as we have had the opportunity to express our concerns and discuss them directly with the PADI staff, who are able to listen to our queries and give us assistance. My sincere thanks to the PADI team for their warmth and professionalism. – Pedro Navarro – Buceo Mojacar

The forum was carried out very professionally according to the characteristics of the Spanish market and its great potential, as well as the problems it is currently facing. An excellent way to keep growing together. – Fernando Orri – Aquatours Almeria

A great office with an enthusiastic, young, dedicated and hard-working team. Way to go! – Juan Pablo Camblor – Zoea

PADI Open Water Diver Touch™ Wins Attention of Adobe Systems

OWDT_FPADI, the largest scuba diving training organization with over 136,000 members worldwide, is well known for embracing the latest technology within the diving industry. Products such as ScubaEarth and the PADI App pave the way for digital divers and support the core mission of helping people worldwide learn how to scuba dive.

PADI course materials have continually evolved with emerging technologies, and are developed with student divers’ learning and convenience in mind. Over the decades PADI has published a range of materials including face-to-face presentations, manuals, workbooks, CD-ROMS, DVDs, PADI eLearning and more.

“Mobile devices have had the most rapid acceptance of any technology in history and people expect to do everything — including learn to dive — with them.” – Drew Richardson, CEO and President, PADI Worldwide

Today, more and more consumers are using mobile devices to download, view and interact with content. iOS and Android tablets have become the new classroom and PADI’s move towards tablet-based training makes it easier than ever to reach student divers wherever they go. 

“We have always been on the cutting edge with adapting technology to our educational system so creating an app was a natural next step for our materials”– Drew Richardson, CEO and President, PADI Worldwide

Continuing to innovate the way the world learns to dive, the revolutionary PADI Open Water Diver Touch™ is a tablet edition of the PADI Open Water Diver course. It combines cutting-edge software with expert instruction to bring the most popular scuba diving course in the world to the fingertips of aspiring underwater explorers.

With course content available offline without need for Wi-Fi access, the PADI Open Water Diver Touch is perfect for recapping dive theory in remote diving destinations or during flights. It supports educational studies which show that immersive, interactive material such as tablet content is more readily absorbed compared to traditional print materials.

Even PADI Instructors are noticing the benefit; many state how PADI Open Water Diver Touch students seem better prepared for practical sessions, undoubtedly a result of the accessible, hands-on and fun approach – the secret to successful learning.

“Students love the folio, and I think it was only available for about 10 minutes when instructors were calling me and telling me they love it too. The folio is education that entertains and holds people’s attention.” – Karl Shreeves, Technical Development Executive, PADI Worldwide

A student diver’s journey starts by downloading the free PADI Digital Library App (available from the iTunes App Store for iOS and Android Apps on Google Play) and registering for the PADI Open Water Diver Touch program via their local PADI Dive Center or Resort. When updates are available, the PADI Digital Library App will send a push notification to alert the user so they can stay up to date with the latest downloads.

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The PADI Open Water Diver Touch uses the Adobe Digital Publishing Suite (DPS) to integrate compelling text with fun videos, audio clips, animations, illustrations, quizzes, photos and other highly interactive elements. Supporting interactivity and gesture-led navigation, the use of Adobe DPS made it easy to deliver an intuitive, content-led learning experience to student diver, ensuring they access the right content at the right time in their training.

“We set out to invent the future of diver education. PADI Open Water Diver Touch is a fully interactive application that engages students with the materials. It combines the entertainment factor of video with the rich content of a book all rolled into one.” – Karl Shreeves, Technical Development Executive, PADI Worldwide

Countless students around the world have already fallen in love with the PADI Open Water Touch; the interactive, immersive experience brings diving alive in a way never seen before, giving them a view of underwater life before they even reach sand or sea.

But the PADI Open Water Diver Touch hasn’t just turned the heads of students and dive professionals; it’s caught the eye of software giant Adobe Systems, too. Adobe – the name behind global products such as Acrobat Reader, Photoshop and Flash Player – were so impressed with the inventive use of DPS in bringing scuba diver training to life that they’ve created an entire case study on how PADI have taken the DPS to new levels.

Visiting the PADI Americas regional headquarters in California, Adobe filmed one-one interviews with the PADI staff who held key roles in the creation of the PADI Open Water Diver Touch. View the resulting video below and the online case study document here.

“Throughout the development stages of the PADI Open Water Diver Touch, we knew we were creating a first-of-its kind technology for the industry, and ultimately changing the way people learn to dive. Leveraging Adobe’s DPS technology enabled PADI to achieve this goal with an amazing platform that pushes our content out across mobile channels. What we didn’t expect was to gain Adobe’s interest in learning more about our development of the program, and using it as a case study for DPS. We’re grateful to have developed a relationship with Adobe through this and look forward to leveraging its technology for future endeavors.” – Drew Richardson, CEO and President, PADI Worldwide.


The case study will be distributed by Adobe Systems to promote the Adobe Digital Publishing Suite to new and existing clients, but the resulting global exposure will benefit of PADI, PADI Members and the diving industry as a whole by opening doors to a wider audience of potential scuba divers.

By choosing the Adobe Digital Publishing Suite, PADI development staff were able to create the PADI Open Water Diver Touch and PADI Digital Library App without the usual expense and time resources demanded by folio production. This has created opportunity for a series of PADI Touch programs to be rolled out in future, such as the newly-launched PADI Equipment Specialist Touch™ and PADI ReActivate Touch™. PADI Professionals who access the PADI Digital Library App can also download the “Win with PADI” folio which illustrates PADI’s unique value proposition.

Through Adobe Cloud, PADI have access to a built-in analytics dashboard, with insights that will prove invaluable to ensuring that student divers’ needs continue to be met and exceeded.

“We can learn how people are using and navigating through the folio and where they are spending their time. That helps us make the product better and continue to evolve it.” – Kristin Valette, Vice President Marketing and Communications, PADI Americas

Want to find out more about current PADI Touch products or what’s coming next? Visit www.padi.com/touch or speak to your local PADI Regional Manager or Sales Consultant.

PADI is the ‘Way the World Learns to Dive’ today, tomorrow and for the future. Join the PADI digital revolution now.

Record-breaking Santa Divers Take the Plunge for Vobster Santas


With the festive season fast approaching, it’s time to dig out your Santa suit and get involved in the biggest and best record-breaking charity Santa diving event this side of Lapland – with the faint sound of jingle bells ringing in our ears, Vobster Santas is back!

Run in aid of the Royal National Lifeboat Institute (RNLI), Vobster Santas 2014 will take place on Sunday 14th December 2014 at Vobster Quay Inland Diving Centre near Radstock in Somerset.

Last year’s event was the biggest yet with a record number of Santa divers taking to the water – over 175 divers braved the winter weather to smash the world record!

Vobster Santas isn’t just about world records, though – it’s also about raising some serious cash for charity. Once again, Vobster Quay is aiming to raise some serious money for the RNLI by getting as many sponsored divers dressed in their finest Santa outfits onsite and in the water in a mass of fluffy beards and red suits. The event continues to grow in popularity with a record-breaking number of Santa divers donning their finest festive gear to raise over £25,000 in the last four years alone.

Santa divers attending the event will be invited to seek sponsorship for their endeavours through either individual sponsorship or via JustGiving. Vobster Quay will also be raising money for the Dorset & Somerset Air Ambulance by raffling off a selection of great prizes. Every Santa diver that attends the event will automatically be entered into the prize draw and additional tickets will be available on the day for just £1 a pop! If previous years are anything to go by, this year’s event is going to be another fun-packed day full of festive belly-laughs.

Divers wishing to participate in the event can get involved by simply registering their attendance at www.vobster.com/santas. Once registered, you can then get involved in the fundraising in a choice of ways:

  • Direct Sponsorship – Attendees can download the Vobster Santas Sponsorship Form at www.vobster.com/vobstersantas and then pester their friends, family and work colleagues to sponsor them for the event.
  • JustGiving.com – Take all the hassle out of fund raising by simply pointing your family and friends to the Vobster Santas 2014 JustGiving page. They’ll be able to donate online and will even be able to take advantage of GiftAid.
  • Mobile Phone text donation – supporters can also donate to Vobster Santas 2014 via a very simple text message. Simply text ‘VSAN50 £XX’ where ‘XX’ is the amount you wish to donate to 70070.

Vobster Quay will be doing its bit to raise money for the RNLI too. For every £1 raised by Santa divers through sponsorship, Vobster Quay will donate an extra 50p to a maximum of an additional £1000.

For more information, visit the Vobster Santas Website.

Danny Dwyer – New PADI Vice President for Asia Pacific

PADI Worldwide is pleased to announce the promotion of Danny Dwyer to the position of vice president of Marketing, Sales, Field Services and Business Development at PADI Asia Pacific.

Danny began his diving career in the cooler waters of the south east coast of Australia and then moved to the Whitsundays area of Queensland in the early 1990’s to work as a PADI Instructor on day boats and overnight vessels. He moved to the prestigious Hayman Island Resort to manage the dive operation for two years before returning to the Whitsundays town of Airlie Beach when appointed as dive manager for one of the largest PADI Dive Centres in the Asia Pacific Region. Managing both large and small dive operations and honing his skills on day boats, overnight vessels, resorts and sea planes, Danny gained valuable experience in the busy Queensland dive industry of the 1990s. He was appointed as PADI Regional Manager for north east Australia and Papua New Guinea in 1999 and was based in beautiful Cairns Queensland. During his seven years as a regional manager, Danny enjoyed meeting and working with PADI Members, many of whom were among the largest certifying dive centres in the world. Danny assumed the position of Sales and Field Services manager in 2005 and that of Marketing and Business Development manager in 2008. In 2012, Dwyer was promoted to director, and subsequently in 2013, to senior director of Marketing, Sales and Field Services and Business Development. During his tenure with PADI Asia Pacific, Danny has enjoyed working with strong, focused and results oriented teams in Marketing and Sales and a dedicated team of PADI Regional Managers. He has worked closely with his colleagues throughout PADI Asia Pacific and PADI’s international regional headquarters to create a unified approach to assisting PADI Members exploit market opportunities effectively.

Danny will be joining Henrik Nimb, vice president of Training, Customer Service and Business Development, and Jeremy Coleman, vice president of Finance and Operations on the PADI Asia Pacific top executive team.

In promoting Danny to the position of vice president in the PADI group, Richardson says, “We are both proud and delighted to have Danny join our top global executive team of vice presidents. The talent he brings to the PADI team will be of great value to our members and industry alike. With his expanded influence, Danny will add additional fuel to the number one diver certification brand with the most powerful business support and marketing muscle in the industry.”

PADI Store Birthdays in October 2014 for regions 11 and 16

Congratulations and a massive thank you from Terry Johnson and Matt Clements to the following UK & Ireland PADI Retailer and Resort Association members this month for the following anniversaries:

20 Years

S-7801 – Ocean View

18 Years

S-7953 – Rec N Tec

17 Years

S-3397 – Hydroactive Outdoor Pursuits

S-3404 – A. W. S. Atlantic Watersports

15 Years

S-3639 – Chiltern Divecrew Training 2012

S-3641 – Hampshire Divecrew Training 2012

S-3635 – DV Diving

14 Years

S-3773 – Divers Down

S-3762 – In Deep

S-3778 – City Divers

13 Years

S-32104 – Scuba Shack

S-32106 – Ocean Turtle Diving Limited

S-32085 – Berkshire Divecrew Training 2012

11 Years

S-32388 – Timuna Sea

S-32393 – Mevagh Dive Centre

10 Years

S-35061 – Christal Seas Scuba

9 Years

S-35195 – Harlyn Dive School

5 Years

S-21576 – Durham City Scuba

4 Years

S-22097 – Birstall College of Diving

3 Years

S-22680 – Lets Go Scuba

2 Years

S-23324 – Diveheart UK

1 Year

S-23894 – Essex School of Diving

S-23905 – Purple Turtle Diving