PADI® is partnering with GoPro to present the three-part Evolution video contest series, which will run through October 2019. Whether it’s a sunken ship in your favorite quarry, an unforgettable turtle encounter or a freedive over a vivid reef, you and your divers have a shot at winning valuable prizes as you show off your video and editing skills. Best of all, the contests are a chance to increase your business by offering specialty courses and camera sales.
As part of PADI’s ongoing mission to expand independent study materials and enhance the PADI digital product suite, we’re expanding the number of language offerings for the PADI Open Water Diver, Freediver™, Advanced Open Water and Enriched Air Diver educational course materials. Making the PADI eLearning experience accessible to even more students across the globe.
Scuba diving is a sport/hobby/obsession that bridges borders and cultures, bringing people around the world together to enjoy the underwater environment. But people around the world have different needs and, more importantly, speak different languages. PADI accounts for this when creating its eLearning products.
The PADI organization is making it easier for PADI Divers to access learning materials, with a digital suite of core courses that are easy to purchase, download and use. Now, these materials are offered in more languages than ever before too – further demonstrating that PADI truly is the way the world learns to dive.
- PADI Open Water Diver – Open Water Diver now available in seven new languages: Czech, Croatian, Greek, Hungarian, Indonesian, Russian and Turkish.
- PADI Freediver – 11 additional languages: Arabic, Chinese (Simplified and Traditional), Dutch, French, German, Italian, Japanese, Portuguese, Spanish, and Korean, with Thai and Russian soon to follow.
- PADI Enriched Air Diver – 22 languages: English, Arabic, Danish, Dutch, French, Finnish, German, Greek, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish, with Chinese (Simplified and Traditional), Indonesian, Thai, Hebrew and Polish soon to follow.
- Advanced Open Water Diver – Nine new languages: English, German, French, Dutch, Spanish, Korean, Arabic, Traditional and Simplified Chinese.
Important to note:
- The PADI Library app will reflect these changes. If divers have automatic updates turned on in their device settings, the app will update automatically. If not, they will need to make sure they update their app.
- PADI Dive Centers and Resorts, be sure to update your eLearning preferences in your account to reflect the courses and languages you support.
- The affiliate links are now universal and are not specific for each course. After clicking on the affiliate link, the student view defaults to all courses and languages. For this reason, be sure to update eLearning preferences in your account and deselect the courses and languages you do not support.
- There is now an eLearning completion alert email when student divers have finished their final exam (Open Water and Enriched Air eLearning) and have affiliated with you. All members automatically receive these alerts but you can turn them off in the eLearning preference center if you prefer.
Keep an eye out as more updates to the eLearning experience are coming soon.
With great pleasure we want to inform you that PADI Course Director Hussain “Sendi” Rasheed has been inducted into the International Scuba Diving Hall of Fame (ISDHF) for his career service to the sport of recreational scuba diving
Hussain Rasheed (known as Sendi Rasheed) was the first PADI Course Director in the Republic of Maldives and a key figure in developing diving tourism there.
During his career, which is on-going, he has certified over 1,600 divers. He is active in developing regulations for the Maldives Islands and also works to assist marine environmental projects. His work came to international media attention when he created and organized an underwater Cabinet Meeting, chaired by the President of the Republic of Maldives, to bring world attention the threat of global warming.
He is the former Dean of the Faculty of Marine Studies at Villa College (2006 – 2008), overseeing four departments: Marine Science, Watersports, Scuba Diving and Marine Medicine.
He is affiliated as an Executive Director of all Villa Dive Centres under his company, Dive Oceanus, operating five PADI Dive Centres across four different atolls in the Maldives, and supervising 40 diving professionals. He is a founding member of the Divers Association Maldives (DAM).
Regarded as “the Godfather of the Maldivian diving industry” Hussain Rasheed, better known as Sendi, was born in Male’, the capital of the Republic of Maldives. He started diving in 1981 and became a PADI Divemaster in 1986, an Instructor in 1993, and Course Director in 2000. He currently focuses on teaching PADI Professionals and has been a mentor to literally thousands of new divers. Sendi has given numerous presentations at local schools, sharing his love and knowledge of diving and the marine environment, thus ensuring that the next generation of Maldivian’s understands their importance to the Maldivian economy, and also to the nation’s culture. Using regional television he has been able to further expand his programs delivering them to a much wider national audience.
In recognition of his many efforts on behalf of diving and the marine environment, Sendi has received both the Maldives Tourism Award, and the Presidential Award. Each of these are major career acknowledgements, and together they recognize his contributions and ongoing dedication over many years.
Sendi is a keen underwater photographer and dedicated diving professional. When asked about what he likes most about his work instructing divers he noted that, “It is the satisfaction that they will become environmental ambassadors. So, for the Professionals… they will become the ambassador trainers. I enjoy every moment, on all levels, and have so many good memories.”
Sendi has been actively involved in the lobbying of all marine protected species and dive sites in the Maldives since he started scuba diving. As a witness to the decline in the area’s shark population he has been active in opposing shark finning and the sale of shark souvenirs such as jaws and teeth, and was an effective supporter of the 2010 national legislation that provided protection to sharks.
Sendi’s 37 – year career shows his deep love of the ocean that he actively works to protect, and his educational abilities that produce a continuing stream of diving professionals that become Maldivian Ocean Ambassadors.
Since his first breaths underwater, Sendi has seen the Maldives diving industry grow from a few explorers to a multiple million – dollar industry that directly benefits thousands of local Maldivian many of who directly or indirectly owe their role in the industry to him. Sendi thanks his father for inspiring him to venture out into the blue, and to succeed in his chosen field. “He taught me that the ocean was not something to fear, but that it had much to offer.” His wife of 30 years and their two children, he credits with the rest of his impressive journey.
The immensity of the contribution that Sendi has made towards diving in the Maldives is indisputable.
During the resent BOOT show in Düsseldorf, Euro-Divers Worldwide together with PADI had the privilege to raffle a piece of art painted underwater by a Maldivian artist named Ihfal Ahmed.
The proceeds were generously donated to the Project AWARE foundation.
About the artist
Hussain Ihfal Ahmed, is a compelling artist who has experienced different mediums and techniques. His understanding of art led him to break free from art practices that are holding artist from reaching a favourable outcome. These artworks are a challenge to break boundaries and creating new techniques and insights.
He has more than 15 years of experience in the field. He creates his paintings to make people aware of climate change and sea level rise that are threatening the very existence of his home country Maldives.
The artist, who was born and raised in Maldives hopes to convey the urgency of threats to his nation through art!
The lucky winner …..
2018 has been a successful and busy year in the Maldives. As Regional Manager I have been out and about supporting Dive Centers and Instructors with a host of activities and events.
So, what has been happening? Member forums, specialty workshops, business development workshops and AWARE Week, are just a few of the many events across the Maldives. I would like to thank you for your continued commitment and support at these forums, training days and events.
It has been particularly inspiring to see how many PADI Professionals have taken part in the DPV workshops around the Maldives. PADI has teamed up with BluEmotion, the official SUEX DPV distributor in the Maldives.
As a result of this partnership, we have been conducting several unique ‘Business of DPV’ training events in the Maldives. Diver Propulsion Vehicles have proved crucial business tools for dive centres in the Maldives, however the techniques involved in maximising their effectiveness are often misunderstood. The aim of the two day workshop was to not only show how these DPV work and how to include them in the dive centres daily operation, but also to give staff the tools to successfully sell PADI DPV courses in order to increase certifications and revenue.
The workshop have been conducted complimentary and were conducted by PADI Regional Manager Matt Wenger, together with experts from BluEmotion who specialise in the use of DPVs in the Maldives. These workshops were aimed at PADI dive centre staff and included for example:
• How to effectively teach this course
• Marketing techniques for increasing certifications
• How to integrate the use of DPVs into your business model
• Pricing strategies
• How to set up and run a DPV wing of your dive business
• Specific details on the Suex DPV and their use
• The opportunity to register as a PADI DPV Centre of Excellence
• PADI specialty DPV training
Should you be interested having one of these DPV workshops conducted at your dive centres, please contact firstname.lastname@example.org
Marketing & Event Support
There is a range of support available as well as assets ready for your use. Be sure to use the PADI Dropbox account for access to the latest marketing materials. As well as this, the PADI YouTube Channel and the image library on Flikr is a great source of visual content available for use. There is also a host of support available if you are looking to step outside your center and run an event or take part in a show.
Please email Matt Wenger for any further information and email@example.com
A good divemaster is the PADI System’s “secret weapon.”
The PADI® System of diver education is built upon a foundation of learning and applying safe diving for fun and exploration. It is this system that makes PADI Pros the most sought-after professionals in the scuba diving space. While many divers may not fully appreciate the significance of the PADI Divemaster, PADI Instructors, Dive Centers and Resorts do because certified assistants are integral to the PADI System. Divemasters are a key component that allows other parts of the system to move freely and function at full capacity, working toward optimal safety and education to enhance fun and adventure.
The role of the PADI Divemaster can’t be underestimated. Divemasters are often the conduit between student divers and instructors. Sometimes students find themselves struggling with particular cognitive or motor skills. Instead of risking looking foolish in front of the instructor, reaching out to the dive master for help creates a strong bond of trust. A diver may look for assistance in mastering the physics of diving, overcoming an inwater skill, making the best equipment purchase choice, figuring out how to get to the dive site or whether to bring sunscreen. The divemaster can become the source of all kinds of dive knowledge for that diver.
What is a divemaster’s value to an instructor and dive center? From the PADI Instructor’s perspective, a good divemaster is like the best birthday present ever. Someone who anticipates needs, shares the course planning and execution load, communicates eﬀectively and empathically with divers and works independently when needed, a divemaster is a trusted second-in-command whose presence can help ultimately contribute to effectively conducting PADI courses.
For the dive center, a good PADI Divemaster can be the store’s secret weapon; its USP (unique selling proposition) that drives repeat business. Happy customers are often repeat customers, and repeat customers translate to increased revenue. PADI Divemasters are the most versatile of creatures who may be found filling cylinders, preparing a site briefing and assisting on a training dive that morning. In the afternoon they may be out guiding certified divers or coordinating a Dive Against Debris® survey. (Does this sound like you?)
The breadth of knowledge and skills needed to become and remain a competent PADI Divemaster can’t be overstated. Everything learned and experienced at this professional level forms the foundation of the PADI Instructor you may aspire to soon become.
Earning the prized title of PADI Divemaster is pretty awesome, with much kudos attached to it, and you’ll want to hang on to it. Do this by staying current. Renew your membership each year. Read all published training and standards updates. Go to live Member Forums and network with other PADI Pros. Look for opportunities to practice and further develop your knowledge and skills. Take PADI specialty courses. You never know where or when you’ll be called upon to use your divemaster knowledge and skills, so always be ready.
Be Best. Be PADI℠.
But thanks to Hope Spots, we can help catch up and get ahead of the curve. Hope Spots, if you’re not familiar, were conceived by Dr. Sylvia Earle, with coordination and oversight by Mission Blue, a not-for-profit organization Dr. Earle founded to unite people and organizations for this cause. Hope Spots are unique marine areas identified as particularly distinct due to the diversity of species found there, the habitat’s importance for reproduction, threats from human activity, community economic needs or any other attribute that makes a location central to marine environmental health.
The idea is to conserve and preserve Hope Spots by leveraging public perception and attention so they receive appropriate protection (not necessarily becoming MPAs, and some Hope Spots are already MPAs). As you’d expect, the PADI organization formally partnered with Mission Blue in 2017, adding the weight of 26 million+ PADI Diver voices to the Hope Spot cause. Thanks to Dr. Earle, Hope Spots are a conspicuous example of how one person with a great idea can inspire millions to unite across borders and cultures for a common purpose.
Today, there are almost 100 existing and proposed Hope Spots, and they are important, even though preserving them will not, in itself, halt global climate change, clean up the oceans, stop overfishing, etc. These bigger problems call for big, broad and deep social changes (that are not impossible), but we still need Hope Spots for several reasons:
- By creating areas with proven biological productivity, they help us buy time addressing some of these challenges. For example, Hope Spots won’t solve overfishing, but by providing areas in which fish reproduction functions unchecked, we prop up fish populations as we sort through the management issues.
- Hope Spots help preserve biodiversity. Some scientists see this as helping the ocean bounce back with as many species as possible as we make positive changes. Others, accepting that some change is permanent, see biodiversity as central to marine ecology. That is, some coral species tolerate heat better than others; having a diverse genetic supply of such species may be important in a warmer ocean.
- Hope Spots are inspirational and visible. Hope Spots draw attention. They remind communities just how close and personal ocean threats are, but that we can (and must) act to offset them. As a source of local pride, Hot Spots inspire area divers and ocean advocates to speak up for and fight for them. Mission Blue, PADI and other supporters use social media to highlight Hope Spot stories to make and keep them in the broad public eye.
As a diver, you can support the PADI organization, Mission Blue and others united behind Hope Spots. You can nominate a Hope Spot, and you can participate in events promoting/protecting a Hope Spot (many led by PADI dive shops or instructors, and may tie in Project AWARE as well). Of course, you can contribute to Hope Spot funding – check out mission-blue.org. If you live near or visit a Hope Spot, talk about it in person and on social media – especially with those who may not be aware of it. Finally, get involved with Project AWARE and your local PADI dive operation to make every dive count. Millions of people like you and me passionately preserving, conserving and restoring the ocean is the best hope there is.
Dr. Drew Richardson
PADI President & CEO
Consumer behaviour and trends show that people increasingly prefer experiences over things. Your business should be capitalising on this by offering scuba diving to new and existing customers. But how?
In the Retailer and Resort Association Digital Marketing Toolkit, there are two sets of assets available to you: Discover Scuba Diving and eLearning. Despite the difference in promotion, the implementation is the same. Decide which promotion best fits your business model and then follow the formula below for a synchronised multi-platform campaign.
- Alert your customers with an email. Use the specific campaign email header from the toolbox. Make sure your subject line and snippets are written with Open Rate in mind. You want to make sure as many customers as possible open the email and then click through to the specific promotion.
- Users should be directed from this email to a specific landing page or blog post. Make sure you’ve implemented full width website image and blog post image for consistency.
- In addition to this, update your social media channels with the optimised imagery. Update your Facebook cover, Facebook posts, Instagram posts and Twitter posts. Keep in mind the “80-20” rule for Facebook social media posts. You want to keep 80% of your posts engaging and fun, with the remaining 20% of posts being sales orientated. Don’t spam your customers with sales.
- For full integration, use offline materials like posters to promote in-store & in local hot spots.
Before implementing the marketing plan, make sure that the promotion fits with your business. Discover Scuba Diving is perhaps considered more affordable and in line with gift budgets, therefore you’d expect to see a higher uptake. With this in mind, be sure you have your conversion tactics in place. The aim here is not to sell 10 DSD gift vouchers over the festive period. The objective is to sell 10 PADI Open Water Diver courses, using DSD Gift Vouchers as a new diver acquisition tool. Emphasise that the Discover Scuba Diving experience counts towards the full PADI Open Water Diver course and consider taking deposits before even entering the water.
Using eLearning, you will know from the outset that your trainee divers are engaged and willing to take diving further. This will enable you to already sell the Advanced Open Water during Open Water training. The uptake of eLearning may be less than DSD gift vouchers, but the rewards could be greater.
Leadership and rescue divers instrumental in the rescue of 12 boys and their soccer coach from a flooded cave in Thailand earlier this year will be the first-ever recipients of PADI’s Medal of Valor. This high distinction will be awarded to Rick Stanton, John Volanthen, Dr. Richard Harris, Dr. Craig Challen, Jason Mallinson, Jim Warny and Chris Jewell. The courage, strength, honor and dignity displayed during the rescue operation propelled the PADI organization to create the medal to formally recognize their contributions to one of diving’s greatest moments in history. Rick Stanton and Jason Mallinson will represent this distinguished group and accept the PADI Medal of Valor at the PADI® Social on 13 November during DEMA Show 2018 in Las Vegas, Nevada, USA.
In June and July 2018, the world watched as top cave divers and other experts from around the globe converged in Thailand to find and save the “Wild Boars” soccer team, which had become trapped deep inside the Tham Luang cave system. For 18 days, the international effort involved more than 1,000 men and women, who combined their collective talents for the extraordinary recovery of the team.
“It was an awe-inspiring example of humanity at its best, focused on a single noble purpose,” says Drew Richardson, President and CEO of PADI Worldwide. “This complex rescue operation demonstrated action and focus propelled by the unshakeable conviction that those boys would not die on diving’s watch. Rick Stanton, Jason Mallinson and everyone who was part of this effort faced and accepted the difficulties, dangers and risks inherent in the rescue. On behalf of the entire PADI family, it is an honor to recognize these heroes and extend our immense gratitude for representing diving’s finest hour.”
Rick Stanton and John Volanthen were a driving force in the Thai cave rescue operation. The pair was the first to discover the soccer team, which had been trapped in the flooded cave for nine days at the time they were found. Together, with Mallinson and Jewell, the divers led the dive rescue and carried the boys out of the cave to safety. Both Stanton and Volanthen are regarded as two of Britain’s foremost cave divers, with more than 35 years’ experience in extreme cave dives and rescues, having led a number of high-profile rescue attempts in the past.
Dr. Richard “Harry” Harris played a critical role in the rescue, administering sedatives to the boys to facilitate their extraction under extreme and complex conditions. Working in anesthesia and aeromedical retrieval medicine in Adelaide, South Australia, Harris has expertise in cave diving, wilderness medicine and remote area health. Dr. Craig Challen, an Australian cave explorer, early adopter of closed-circuit mixed-gas rebreathers and avid wreck diver, dived alongside Harris facilitating the successful execution of the rescue.
Jason Mallinson and Chris Jewell were integral to the mission, taking food to the those trapped and working alongside Stanton and Volanthen to carry the boys out through the flooded sections of cave. Mallinson is an exploration and rescue cave diver with 30 years in the field. His achievements have led him to set distance and depth records in caves all over the world. He has assisted in multiple rescues and is a member of the United Kingdom’s international cave-dive rescue team. Jewell is a UK-based exploratory cave diver with more than 12 years’ experience leading cave diving. Belgian cave diver Jim Warny, who currently resides in Ireland, was instrumental in the coach’s extraction.
“Their daring mission is a wonderful opportunity to show the world what the diving community is made of, and what can be accomplished through a combination of proper training, trust, courage, passion and perseverance,” says Richardson.
Industry stakeholders and PADI Members are invited to stand together to thank these heroic divers. Join PADI in honoring these men at the PADI Social on Tuesday, 13 November 2018, from 6:00-8:00 pm at the Westgate Las Vegas Hotel and Casino.
All are invited for a special meet and greet with Rick Stanton and Jason Mallinson at the DEMA Show in the PADI booth (booth 1524) on Wednesday, 14 November from 5:00-6:00 pm. Please join PADI in celebrating these heroes and thanking them for their courage and honor.