Help us create the next PADI Infographic for Undersea Journal

Help us create the next PADI Pro infographic for The Undersea Journal. Below is an example from a previous issue. Give us your input by completing the five-question, multiple-choice survey. Results will be published in the 1st quarter 2015 Undersea Journal.

We’d like to get as many responses as possible. Please feel free to share the survey link below with other PADI Professionals:

PADI Instructor infographic

Let’s get Digital

Undersea JournalThere are so many good reasons to start getting The Undersea Journal electronically. Why have more than 13 000 PADI Retailers, Resorts and Instructors taken the leap and gone digital?

  • No more paper cuts
  • Eliminates paper archives that deteriorate and take over the office
  • Access points of interest instantly with live web links
  • Another great reason to get a tablet computer
  • Plus, enjoy instant delivery of each issue

To get your digital subscription, visit the My Account section at the PADI Pros’ Site. To ensure that you receive your digital issue availability notification, make sure you add [email protected] to your address book or safe senders list.

Congratulations to June 2014 PADI Course Director Training Course Graduates

The June 2014 PADI Course Director Training Course was successfully conducted in Punta Cana, Dominican Republic, at the newly completed Westin at the Punta Cana Resort. PADI Course Director Mark Goldsmith of Blue Vision Adventures provided exceptional logistical support and the staff at the Westin made the group feel welcome.

CDTCGroup2This international program brought together 35 candidates from 15 countries and was translated from English into Greek, Italian and Korean. The participants were experienced PADI Master Instructors selected from a number of applicants for the course, which focused on the PADI philosophy, instructor candidate counselling, instructor-level presentations and evaluation.

Congratulations to these new PADI Course Directors:

Name Country
Sebastian Acevedo USA
Jeroen Blokzeijl Curacao
Berdi Boeve Curacao
Juan Cardona Mexico
Jeffrey Dean USA
Nick Derutter Honduras
Jay Elson USA
Art Fallon USA
John Flanders Jr. USA
Michail Kassidiaris Greece
Robert Kohl USA
Xenia Kuzelka Hong Kong
Dal Woo Lee South Korea
Marco Mancinelli Italy
James McKay USA
Laura McCallion USA
Tom McKee USA
Paul Meredith Thailand
Deborah Miller USA
John Miller USA
Bruno Mollo Italy
Mark Moran USA
Myoungho Noh South Korea
Jan Olsen Denmark
Carlos Pedrazzi Argentina
Alexandra Pomsel Germany
Michael Richardson USA
Charles Russell USA
Gary Sanderson USA
Lana Sielski USA
John Stone Canada
Alfred Townsend USA
Dmitry Trubarev Israel
Manasawee (Pui) U-Tavee Thailand
Kat Vcelka Australia





PADI Diving Society’s 2015 Photo Contest

PDS Photo Contest Banner

We’re looking for a great photo to be featured as the 2015 PADI Diving Society membership card. The winner will get a certificate, a shout-out on the PADI Facebook Page and their image shared with more than 175,000 PADI Diving Society members worldwide (and over 1 million Facebook Fans).

How  you can get involved:

Send us your best photos to take part, and more importantly, get your customers involved by sharing the contest details on your website, social channels and newsletters. Use this mobile-friendly URL –

Top Tip: Why not run a special PADI Digital Underwater Photographer course to inspire divers to improve their camera skills and potentially snap the winning shot!

How to Enter:

Visit the PADI Facebook Page contest tab – the contest opens for entries on the 26th August 2014 (00:00 UTC).

Choosing a Winner:

PADI Staff will narrow down all entries to a handful of finalists after the first stage has finished on 14th September.

PADI Facebook Fans will then be able to vote for the final winner between 17-26th September. The final winner will be announced on/around 6th October 2014.

PDS Photo Contest BannerImportant Info:

A low-res image is fine to enter the contest, but the original must be min 300 dpi and in the proportion of 9.56 by 6.4 centimetres/3.75 by 2.5 inches. The winner must provide the original image digitally and sign a photo release.

  • Submissions can be marine life, divers or any aspect of scuba diving lifestyle
  • Ensure the image meets Project AWARE guidelines (no touching or feeding marine life, no image of a creature outside its natural environment)
  • Please do not add watermarks, copyright text or logos to the image
  • For additional details, please read the official rules on the contest page

You don’t have to be a PADI Diving Society member to enter the contest, but if you’re interested in learning more about PADI Diving Society Visit and join today.

To get an idea of what a winning image looks like, check out last year’s PADI Diving Society membership card:


PADI Refer a Friend 2014 – Promotional Overview

PADI Refer a Friend 2014

With the brand new PADI Refer a Friend campaign, PADI Divers who share their love of scuba diving with friends can receive exclusive offers – and their friends can share the benefits, too!

During the month of August 2014, the special offer will be $10US towards their next PADI eLearning course.

Tell your customers about the offer in your emails, newsletters, social media and website to encourage them to share the word about learning to scuba dive with PADI.

Here’s how it works in a nutshell:

Divers visit PADI’s Facebook page and click the ‘Refer A Friend’ tab. After liking PADI’s Facebook page, the diver clicks a link to share the special offer to their own Facebook wall. After sharing the promotion, the diver instantly receives their offer – currently, a promo code which will give them $10US off a PADI eLearning course.

Friends and family members of that diver who would like $10US off a PADI eLearning course can then re-share the deal and receive a code of their own… and so on and so on. 

Important details:

  • The special offer must be shared to the user’s Facebook wall via the Refer a Friend Facebook tab in order to receive the discount code
  • To promote Refer A Friend on your own Facebook page or eNewsletter use this smart URL:  
  • The eLearning discount is the first of three special deals that will be offered in the coming months.
  • eLearning gift codes and Scuba Review are not eligible for the $10US discount 
  • Coupon codes cannot be combined. The max discount per user is $10US
  • The coupon code will also be emailed to the address associated with the user’s Facebook profile
  • The $10US discount value is paid for by PADI

Refer a Friend – Step-By-Step Instructions

#1 Visit and click the Refer-A-Friend Tab

#2 The user must Like PADI’s Facebook page (if they haven’t already)

PADI Refer a Friend 2014#3 The special offer will be revealed and the user must share the special offer to their personal Facebook wall in order to receive the deal.

PADI Refer a Friend special offer

#4 The user agrees to the terms and conditions


 #5 The user can add a personal message to their wall post

Share PADI Refer a Friend#6 Once shared to the user’s wall, a promo code will appear.  Each code can be used only once and it has a fixed expiration date. In the case of the eLearning promotion, the coupon must be redeemed during the month of August 2014.

PADI eLearning discount

#7 This promo code is displayed on screen and also emailed to the student. 

PADI Refer a Friend code#8 The code is used during the eLearning checkout process to redeem the $10US discount. If redeemed in a country outside the US, the value will be at parity with USD.



For issues redeeming the PADI eLearning code, please contact Coupsmart Support directly. 

For any other questions, including those specific to eLearning, please contact Customer Services – [email protected] or +44 (0)117 300 7234

5 Ideas for Facebook Page Covers

Looking for a new design to refresh your Facebook Cover photo? Here are five ideas (besides using underwater photos alone) to create something more eye-catching or personal to your business.

1. Promotions (remember to include your call-to-action)

  • Advertise a DSD event or a Go Pro night
  • Advertise competitions (win free gear, courses or gift vouchers)
  • Run exclusive offers – 2-for-1 bookings or special Facebook Fan discounts

PADI’s promotion for the #livetoscuba contest

2. Integrate your profile picture

Create a profile picture as part of your overall Facebook Cover design for a seamless appearance which will complement the overall design.

The Simpons page using a profile picture as part of the main Cover design

3. Announce important milestones

  • Reaching a certain number of Facebook Fans?
  • Reaching a certain number of years of service?
  • Celebrating upgraded PADI status (“Now a Five Star PADI Dive Center”)

PADI’s message after reaching 1 million Facebook Fans

 4. Feature real life people

  • Diver of the Month
  • Photo of the Month
  • Instructor Spotlight
  • Customer birthdays

Oreo features on of their customers for her birthday

5. Add seasonal variations

  • …Winter / Spring / Summer
  • …Father’s Day / Mother’s Day
  • …Christmas / Easter / Halloween / Valentines
  • …Awareness Dates (World Oceans Day, Finathon Month)

Hershey’s Kisses add a fun twist for Halloween

Remember, these are just a few examples to get you started. Aim to keep your Facebook Cover up to date and relevant for your customers by coming up with even more ideas to help make your business stand out from the crowd.


Zenobia Week


The Zenobia wreck sits in 42 meters of water just outside the Port of Larnaca, Cyprus. She has been voted one of the top ten wrecks worldwide and divers from all walks of life can experience her on a variety of different levels. What makes her so access able? The sheer size of this RO-RO ferry means that although she is in relatively deep water, she sank on her port side and the shallowest part of the wreck can be reached after just 17 meters. That means that even entry level divers can enjoy one of the largest underwater vessels in the world, while still providing an arena that even the most seasoned tech diver will tingle over. That is very special.

During my time working as a PADI dive Instructor in Cyprus, I would visit this metal giant weekly and it was an absolute joy to watch people’s reactions as the wreck came into view while descending into the blue. Wide eyes and happy facial features were on every diver, their breathing increasing ever so slightly as their excitement of the upcoming dives slowly reveled themselves with each deepening meter.

Now I am the PADI Regional Manager for Cyprus, my love of this wreck is still at its peak. I have dived her over 100 times and yet my anticipation of the new adventures I will have still makes me wake up before my alarm goes off, ready to take the plunge.

It was no surprise to me when I discovered that the Cyprus Tourism Organization (CTO) had a special Zenobia Week in store for us in June 2014. I was given the opportunity to speak at one of the Zenobia promotional conferences, as I am extremely involved in underwater conservation and a healthy dive market.  I learned a lot about the development of artifical reefs in Cyprus, the marine life at the Zenobia and I learned about diving tourism and its prospects. I also met a lot of likeminded people with a common goal in mind – to make Cyprus a diving destination of excellence. We all know Zenobia is awesome – and this promotional week is planned to run annually by the CTO. Adventure tourism is the most fun kind, in my opinion – so walking around Larnaca seeing all the child artists’ impressions and creations of the Zenobia on the sea front was a beautiful thing to see. The fact that the CTO are actively educating their students in the wonders of the underwater world at such a young age gives me high hopes for the project’s success. To coin an old but true saying “The children are the future”. Nothing is truer than this when it comes to our future generations being able to experience beautiful marine environments as we do.


PADI Business Academy – Harness the Power

PADI Business Academy (PBA) is the powerful, and hugely successful, business development tool only accessible to PADI members. If you’re looking to increase your business exposure, sales and bottom line profit you can’t afford not to become one of the thousands of successful international PADI Business Academy graduates.

Take a sneak peak at one of our 2014 Business Academies!  Watch the video below:

And now see what the PADI Business Academy can do for you:

View the latest brochure

Join us for one of the two-day programmes scheduled during 2014.  We know it will inspire, equip and motivate you, helping you prepare your business for unprecedented growth in 2014.

To register for a programme, complete the PBA Registration Form and return it to the Marketing department.  Additional registrants from the same Dive Centre will benefit from a 50% discount and each primary Dive Centre attendee will benefit from a £/€100 credit toward your 2015 Dive Centre renewal.

We look forward to seeing you at one of our PADI Business Academy programmes!

Your PADI Europe, Middle East and Africa Team

Honeymoons, holidays and diving


A honeymoon is the perfect time for happy couples to start diving together, or continue their scuba adventures at their honeymoon destination. To help inspire people to become divers with you either before they go, or whilst enjoying their holiday of a lifetime, we have created the following video: ‘How Deep is Your Love? Go Scuba Diving On Your Honeymoon’ for you to share on your website, social media and email templates –

The secrets to a successful eNewsletter

How to make a successful eNewsletter

Three questions to ask before we begin.

  1. Do you subscribe to any newsletters?
  2. If so do you like to receive them?
  3. What do you like about your favourite newsletter?

Some people believe that a newsletter is the strongest marketing and business tool bar none. A newsletter is a way of communicating with a large audience all in one go.


According to a study by Yankelovich in 2007, people are bombarded with over 5000 different marketing messages every day. From billboards, posters, brochures, television/radio adverts, emails to social media and more – it’s non-stop!

The good news is that eNewsletters are a simple and cost effective way to cut through the clutter and are a powerful marketing tool.

We have produced a ‘How to make a successful eNewsletter’ digital toolbox which consists of a recorded webinar which explains the secret hints and tips to generating successful profit-producing newsletters.

To get your hands on the digital toolbox, simply click the ‘The secrets to a successful eNewsletter eSurvey‘ link below or the Big Blue Button below and answer a 60 second eSurvey.

Once you have submitted your answers you will get your hands on the good stuff!