What is Google Authorship?
Google authorship is an essential tool for anyone using a blog to drive their dive business. It is something that helps you stick our in search results, certainly a very important proposition.
Continue reading “Are you using Google Authorship to stand out in search?”
In the course of my travels visiting different dive centres around the regions, I often notice that many still use a Facebook profile for their business. Now not only is this against Facebook terms and conditions and potentially you stand to loose all your contacts if Facebook delete the profile. I’ve seen it happen, a profile with 2000+ friends gone – and you’ll get no response from Facebook. Continue reading “Moving from Facebook profile to Business page”
Recently I wrote about the advantage to businesses of being on Twitter. Which lead to a conversation with a colleague on the subject of Google+ and what was my view on Businesses being present on this network also.
Get your Business seen online Continue reading “Do I need a Google+ page?”
Twitter Cards aren’t that new (they were launched mid 2012), but they are certainly still not that well known out in the wider world. In this article I will explain what Twitter cards are and how you can implement them. Continue reading “Twitter Cards”
Hopefully my previous article about why you should be using Twitter as a business tool encouraged you to get signed up to Twitter and started using it.
In this article we take a quick look at how you can make life easier for yourself. Reluctant Twitter using dive centres often worry about having to generate content for their Facebook page and for Twitter. Posting to both takes up more time then posting to one. I hope that in the few simple steps I outline below that I can show you that linking your Facebook page to your Twitter account is a simple process that means you only have to post once. Continue reading “Linking your Twitter to Facebook”
A lot of Dive centre owners ask me, if they should be on twitter. I always say yes your centre should be. I also have a lot telling me that they don’t like/get/understand/have time for Twitter. Again my answer is simple its a business tool and you should be using it if you want to grow your business. You probably don’t like doing your stock take but you still need to do it. Continue reading “Using Twitter for business”
With PADI’s new Discover Scuba Diving® Participant Guide (product no. 72200) now a few months old and a number of great DSD events across some key European markets behind us, its a great opportunity to have a look at how best your centre can profit from the programme. Continue reading “Getting the most out of the new PADI DSD programme”
Recently Facebook has had a number of make overs, but for those using Facebook as a business tool one sticks out.
Have you ever used the insights tab on your Facebook business page? If the answer is no then now is the time to start taking it serious as a powerful tool to help maximise your business profile on Facebook. Continue reading “Using Facebook insights to maximise your Facebook exposure”