PADI Power!

Are you getting the most from your PADI marketing power?

The PADI logo is the most distinctive and powerful logo in the diving industry. Recognised as a sign of quality diver training and service, divers around the planet proudly state that they have ‘got my PADI’.

As a PADI dive centre, a key benefit of your membership is the right to utilise the power of the PADI brand to bring more custom to your dive centre – here are some suggestions on how to make sure you are doing this effectively:

  1. Use your PADI Dive Centre Marketing kit to its full effect. Every renewed PADI dive centre receives a physical marketing tool kit which includes flags, banner and other marketing collateral completely free of charge. Maldivian dive centres can get their tool kits through MA Services, the official PADI material distributor in the Maldives. If you have not yet received your pack, make sure you contact them directly to arrange collection.
  2. Use your digital resources – make sure your website shows the PADI logo – you can download a range of logos by logging into the PADI Pro Site and clicking the following link: https://www2.padi.com/mypadi/templates/cb-login.aspx?id=2782
  3. Also make sure you are using the latest images and text to boost your website’s impact! All dive centres in the Maldives have been sent an email providing them with a digital marketing tool kit that includes pictures, videos and text for you to use on social media and websites. If you have not accessed this yet, contact matt.wenger@padi.com for more information

If you want more information on how to effectively boost your marketing, and drive more custom to your centre, join us at a PADI Business Academy! Next event is scheduled in September in Male.

 

 

Enrich Your Business!

Cross-selling is a pro-active sales process that aims to provide customers with a full understanding of the products available. It is crucial to every business, and a key aspect of the PADI educational system of diver training. You will see cross-selling all around you – from McDonalds staff asking “would you like fries with that?” to shoe shops selling socks and shoe polish. These are invariably high profit, easy additional sales that can be tagged on to an existing purchase by a customer.

Including cross-selling in your business is an important way to boost course numbers, profit and customer satisfaction.

One of the simplest ways to do this is to ensure that every single course you or your staff offer includes the option to add an Enriched Air Diver course to it. Quite simply, every time someone signs up to a program, ask them “would you like Nitrox with that?

Why Enriched Air?

We are all familiar with the many benefits of PADI Enriched Air Diver training for the customer, so the benefit to them is obvious.

For the dive centre Enriched Air is an excellent additional course too. Firstly, it is very easy to schedule – it can be conducted as a ‘dry’ course, which means organisation is simple. It is fully supported with student materials allowing for home learning – you can just add a couple of hours extra knowledge development and practical application time to your existing schedule.

This also means that your overheads are easy to anticipate, and therefore your profit on each student is straightforward to calculate.

Let’s do the maths….

If your dive centre teaches 120 entry level and con-ed core courses a year, and you can encourage 50% of these students to complete a PADI Enriched Air Diver course, you’ll generate an extra 60 certifications per annum.

At £80 profit per student, that’s an additional £4800 profit after all overheads are taken into account.

Take a look at your PADI Open Water Diver and PADI Advanced Open Water Diver certifications last year, and review how much additional revenue you would make it 50% of them signed up to Enriched Air Diver. Use the Course Calculator to establish your profit per student, and how much you stand to make!

What now?

  • Login to the PADI Pros Site and then open the Course Calculator to plan your Enriched Air Diver course pricing.
  • Brief every staff member to make sure they understand how the course works, the benefits of Nitrox and to ensure they ask ““would you like Nitrox with that?
  • Take advantage of the special offers on Enriched Air Diver materials to further boost your profitability.
  • Use the Enriched Air Diver digital marketing materials to promote the course at every opportunity including:
    • Website references alongside all your core courses
    • Facebook posts
    • Direct emails to previous customers
  • Challenge your staff to see who can cross-sell the most Enriched Air Diver courses in a month

PADI Educational Materials – Price List 2018

Following PADI Member requests and the ever-increasing reliance on digital media to store and access reference materials, the PADI Member Price List has been completely redesigned for its 2018 edition.

Incorporating many suggestions from the PADI community, the 2018 Price List is designed to be easier to use than ever before, taking advantage of quick click digital navigation within the document. More impressively, the price list is now personalized for each PADI member!

Products are easier to find and research, your individual pricing is highlighted alongside suggested retail price, and even any discounts are totalled for you, so pricing research requires no additional calculation when building packages with potential new customers. Even ordering is simplified, using click-through access to the on-line shop at the PADI Pros’ area*, and product images will be easier to find for Website building, promotion development or in-store marketing.

The feature-rich new format includes:

  • Cross-platform capability for PC & Mac, including touch-screen functionality for Tablets and even Smartphones
  • Fully searchable using Ctrl+F (Windows) or Cmd+F (Mac), making it easier to find the product you need to support the education process and your Marketing requirements
  • 16 separate, direct links from the main page to programme levels, languages, branded materials, product types – and even a products Blog for new products and ideas
  • Language availability for each product is clearly identified – including a list of individual product codes, for all available languages, for each product
  • Featured product within each main section, highlighting some best-sellers and why they are so popular
  • Student-level and Pro-level materials listed separately
  • Links to Image files, for information and further support of your marketing pieces
  • Pack content descriptions via the Products blog
  • Seamless new product updates, in parallel with Surface Interval and other announcements

Our aim is to make it easier to find the product you need in support of your divers’ learning experiences, and to promote your business towards ever greater success. For more information, and a link to your personalized 2018 Price List, please write to mailto:sales.emea@padi.com with “Price List 2018” in the Subject and include your Member or Dive Centre number. We wish you every success in 2018 and beyond!

* (requires log-in)

Things you should know if you are travelling to the Maldives on a budget

This blog has several parts, next week read about money and taxes……

With the advent of local island guesthouses and low cost flight carriers there has never been a more affordable time to travel to the Maldives. At Male International airport it is becoming a far more common sight to see guests arriving with backpacks and not matching Louis Vuitton luggage. These travellers are here to experience a destination previously perceived to be only for those seeking luxury. So maybe it’s time you considered putting the Maldives on your travel map!

Whilst budget travel in the Maldives is a growing sector of the tourism industry there still remains limited information available for would be travelers and backpackers. So the team at Secret Paradise put our heads together to provide what we feel are the Top 10 tips every budget traveler should be aware of.

Clearing Immigration and security

To enter the Maldives no pre-arrival visa is required, a thirty day free visa is issued on arrival to all nationalities, provided the following conditions are met:

Be holding a valid passport (requires to be valid for 6 months from date of arrival) and have a valid ticket to continue your journey out of the Maldives

Confirmation of a reservation in a tourist resort or a hotel either in the form of a hotel voucher or online reservation and have enough funds to cover the expenses for the duration of your stay (US$100 + $50 dollars per day)

The right to refuse entry lies at the discretion of the Immigration official, so make it easier for yourself and organise your accommodation prior to your arrival. Online sites such as Booking.Com, Airbnb and Trip Advisor are a great place to start or if you are looking for more of an experience and not just accommodation contact Secret Paradise.

Once you have cleared immigration, collect your luggage and enter the arrivals hall where a representative of the guesthouse or resort should be waiting for you. Importing goods such as alcohol, pork items, pornography, idols of worship and narcotics into the Maldives is strictly forbidden. To make life easier declare the Buddha that you have purchased in Sri Lanka and the bottle of vodka picked up in duty free, the authorities will hold any items declared or undeclared for you to collect as you depart at the end of your stay.

to be continued………

 

About Secret Paradise

Since 2012 Secret Paradise has been at the forefront of the Maldives local island tourism industry, promoting and supporting guesthouses, dive centres and activity operators based on locally inhabited islands throughout the Maldives archipelago. Offering group and private tours or independent travel packages, Secret Paradise holidays are designed to allow guests to engage with local people and experience the best from a paradise generally known as a luxury resort destination.

Responsible Tourism plays a very large part in what we do. We are mindful of ensuring we promote local tourism in line with Maldivian culture and beliefs and through education of both guests and locals we aim to protect the environment and limit where ever possible any negative impact to local life. We partner NGOs such as Save the Beach and marine charity organisations such as Maldives Whaleshark Research Program to provide opportunities for our guests to learn and support local conservation initiatives.

The benefit of travelling with us is that Secret Paradise guarantees you prompt and efficient personal service. We deliver high standards of service and professionalism and you can rely on Secret Paradise to provide expert local knowledge, clear communication and honest advice.

www.secretparadise.mv

 

Jumpstart Your Holiday Game Plan

Written by Megan Denny

According to a 2017 study published by Forbes, consumers plan to spend more on holiday gifts in 2017 than they did in 2016. If you don’t already have a plan to cash in on this holiday spending, here are a few proven techniques to encourage customers to give the gift of diving.

GiftOfDiving

Inspire Customers

Use your email newsletter and social media channels to promote your top gift ideas for scuba divers (male and female), and don’t forget about scuba-related gift ideas for kids. When customers can knock out a large chunk of their holiday shopping at your dive center, everyone wins.

Bundle Items to Discourage Price Comparison

The number of people who purchase holiday gifts online grows year after year, but only a small percentage of consumers buy 100 percent of their gifts online. Strategic pricing and promotions can prevent showrooming and give you a bigger slice of the holiday shopping pie.

Bundling products together makes price comparison (and therefore showrooming) a challenge. When you bundle a mask/fin/snorkel set with a gear bag and free defog for 20 percent off MSRP, it will be very difficult to compare your price with an online retailer. Combining training with gear is another way to prevent comparison shopping, such as packaging a camera and digital underwater photo course.

DSAT Dive Day 2008

Highlight Local Expertise

If your dive staff wear a particular brand of BCD, wetsuit, dry suit or other gear, be sure visitors to your store know why. For example, a lightweight BCD may not have sufficient lift for someone who dives in cold water in a dry suit or thick wetsuit. Or, some dive computers may have a small display that’s hard to read underwater.

The average diver walking into your store may not think of these things. Post gear reviews or small signs with bullet points highlighting the features and benefits of your favorite products – these can act as a  “silent salesperson.” Be sure staff are trained to explain the consequences of going with the least expensive item when it does not meet the diver’s needs.

Include a Warm and Fuzzy Feeling with Every Purchase

One way to encourage divers to spend their holiday cash with you is to partner with a local charity. Offer to donate a portion of sales, host a canned food drive, or promote the charitable work you and your staff do year-round in the community. Ensure your charity partner cross-promotes your business in their email newsletters and on social media.

Another option is to give a little something to the gift giver. For example, if shoppers spend $250 US or more in one transaction, give them a $25 US gift card to use in 2018.

Offer a Flexible Return Policy

In 2016, 22 percent of shoppers backed out of a holiday purchase due to an inconvenient return policy (source NRF). Post signs explaining your return policy in prominent areas near the register, on a mirror or on the changing room door.

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Invite Customers to Create an Online Wish List

Online wish lists allow consumers to type or copy/paste links to products they would like to receive as gifts. Gift givers can search for wish lists using their friend or family member’s email address.

There are several websites that allow customers to create and share wish lists. One option is Giftster, a free wish list creation site with a group function (designed for families) that could also work for dive shops. After creating a group, type in email addresses to invite people to create a wish list. If your website is powered by Shopify, wish list plugins are available.

Holiday Sales Bring in Big Returns

For many retailers, 20 percent of their annual income comes from holiday sales. Taking time to promote gift ideas and creating packages can pay significant dividends. The sooner you start, the greater the returns will be.

PADI Advanced Open Water Diver eLearning

PADI’s newest digital product, PADI® Advanced Open Water Diver eLearning™ combines the best of the current eLearning system with enhancements that better engage student divers. Available initially in English (other languages to follow), the new online study program will replace Advanced Open Water Diver Online.

AOWeLearn_DriftExample

Here are the top-line features that make this independent study option a win for you and your entry-level divers who are ready to take the next step:

  • It’s designed for use with mobile devices (smartphone and tablets) or personal computers connected to the internet. (An offline options will be released later.)
  • All 13 Adventure Dives from the PADI Advanced Open Water Diver Manual are included, along with the Introduction and Thinking Like a Diver sections.
  • The PADI Advanced Open Water Diver Video is integrated within sections and dynamically streams, which helps avoid long loading times or video pauses.
  • The user-friendly design supported by clear images, animated concepts and interactive diagrams makes learning enjoyable as well as effective.
  • All audio is closed-captioned – a great feature for hearing impaired and deaf divers.
  • The open navigation allows eLearners to move around – jump forward, jump back, replay and review topics – to fit their learning style and needs.

Similar to current eLearning products, student divers answer knowledge check questions after each subtopic to solidify understanding, and complete the section Knowledge Reviews to get credit on their eRecords. You sell the product the same way and can monitor each student diver’s progress through the PADI eLearning® system’s virtual classroom.

Student divers are required to complete the Introduction and Thinking Like a Diver sections, and are highly encouraged to complete the Deep Diving and Underwater Navigation sections for Advanced Open Water Diver certification. However, those starting with the Adventure Diver certification may choose any three Adventure Dives. Divers can choose to complete all sections if they want or just the sections you’ve advised for the Adventure Dives you’ll complete together.

Watch for more information about translations and offline eLearning options in upcoming PADI publications.

MALDIVES DIVING HOLIDAYS

Life beneath the surface in the Maldives is an underwater Disneyland, perfect for dive enthusiasts. The Maldives is renowned as one of the very best diving locations in the world. There’s not only an abundance of reef life here but also spectacular coloured coral and crystal clear water.

Photo credit - Ruth Franklin
Photo credit – Nigel Wade

WHY CHOOSE THE MALDIVES FOR YOUR DIVING HOLIDAY?

The Maldives ticks all of the boxes when it comes to diving holidays. This tropical location boasts visibility levels of up to 40 meters, making it a great destination for advanced divers. However diving in the Maldives is not just for the experienced. The shallow lagoons and channels make it the perfect location to try diving for the very first time. Plus what better destination in the world is there to gain your scuba-diving certifications?

Photo credit - Ruth Franklin
Photo credit – Renee Sorenson

The Maldives is also home to protected UNESCO Biosphere Reserves. The presence of currents in this island nation means that open water channels are perfect for drift diving and it’s also possible to swim with gentle ocean giants like manta rays and whale sharks. Don’t forget the Maldives has year round water temperatures of 26 – 29 degrees Celsius!

THE BEST TIME OF YEAR FOR DIVING IN THE MALDIVES

Fortunately, the diving season in the Maldives is open all year round with the calmest conditions from December through to June. As the Maldives is located in the tropics, it is susceptible to both wet and dry seasons. June to November is the south-west monsoon season, bringing with it with overcast and wet conditions, especially in June and July. During these months expect slightly less visibility and different currents, although there is still plenty of marine life on offer, as well as sunny spells. Generally reef life is more varied and visibility is better on the western side of any atoll from May to November and on the eastern side from December to April. Reef sharks, hammerheads and whale sharks are found in the Maldives year round, along with manta rays and sea turtles, you just need to know where to head at the time of year you plan to dive!

Photo credit - Ruth Franklin
Photo credit – Renee Sorenson

DIVING OPTIONS

There are a number of diving options when it comes to Maldives. For example at Secret Paradise, value for money diving holidays and tours will be offered that you will remember for a lifetime. Enjoy an all-inclusive guesthouse stay and be transferred by boat to incredible nearby dive sites, the same sites that you would dive from a resort but at half the cost! Our diving holidays are an affordable alternative to a resort stay and also allow you the flexibility of island hopping or if your budget is larger, atoll hopping to benefit from the best dive locations during your time of travel.

Photo credit - Ruth Franklin
Photo credit – Renee Sorenson

Liveaboards are a popular dive holiday option, allowing you to scour the waters for the ultimate dive spot each day. These days most Liveaboards operate a year round schedule offering 7 night, 10 night and 14 night cruises not only in the central atolls but to the deep south and deep north offering opportunities to discover less dived sites and pristine coral.

SECRET PARADISE DIVING HOLIDAYS

 Secret Paradise, offers six diverse one island based diving packages, all in different atolls allowing you access to what are some of the best dive sites in the world. Our packages include Dharavandhoo, perfect if you want to encounter 100s of manta rays in Baa Atoll, Hulhumale if you need to stay close to the capital, Maafushi, South Male Atoll, Dhigurah home of the whale shark in Ari Atoll, Rasdhoo, the ideal location to spot a hammerhead and Gan in Laamu atoll.

Photo credit - Ruth Franklin
Photo credit – Boutique Beach

Our island hopping itineraries in Male Atoll and Ari Atoll allow you to discover a range of dive sites and marine life whilst at the same time experiencing Maldives local life, tradition and culture, with or without a private dive guide.

DIVE TEAMS

All partners of secret Paradise are PADI affiliated dive centers and are operated by both local and European dive professionals. A personal interest is taken in promoting scuba diving in the Maldives, through education and awareness about the underwater environment here. Their objective is to encourage underwater conservation and safe diving practices

Photo credit - Ruth Franklin
Photo credit – Nigel Wade

Dives are generally conducted from the beach within an island’s inner reef for beginners or from a local dive boat, a dhoni, for certified divers. Dive sites are chosen daily based on both the weather and current conditions as well as diver ability.

The teams will take you to the best dive spots and willingly introduce you to the characteristics of the underwater world of the Maldives. All offer boat dives, NITROX, night dives and a full range of PADI courses and will always ensure you get the best out of your dive. If you are learning to dive, you can do anything from completing a try dive or just the open water dive section of your PADI Open Water certification to completing the full PADI Open Water certification. Whatever you choose to do you can be assured of fun and safe diving with us and our partners.

Photo credit - Ruth Franklin
Photo credit – Nigel Wade

Secret Paradise Co-Founder, Ruth Franklin a diver herself with over 1500 dives in the Maldives is always happy to share her own diving experiences and is on hand for honest dive advice.

About Secret Paradise

Since 2012 Secret Paradise has been at the forefront of the Maldives local island tourism industry, promoting and supporting guesthouses, dive centres and activity operators based on locally inhabited islands throughout the Maldives archipelago. Offering group and private tours or independent travel packages, Secret Paradise holidays are designed to allow guests to engage with local people and experience the best from a paradise generally known as a luxury resort destination.

Responsible Tourism plays a very large part in what we do. We are mindful of ensuring we promote local tourism in line with Maldivian culture and beliefs and through education of both guests and locals we aim to protect the environment and limit where ever possible any negative impact to local life. We partner NGOs such as Save the Beach and marine charity organisations such as Maldives Whaleshark Research Program to provide opportunities for our guests to learn and support local conservation initiatives.

The benefit of travelling with us is that Secret Paradise guarantees you prompt and efficient personal service. We deliver high standards of service and professionalism and you can rely on Secret Paradise to provide expert local knowledge, clear communication and honest advice.

www.secretparadise.mv

Januworry

It’s that time of year again.. “Januworry” You have had a great December, the boats have been full, courses on the go everyday, equipment sales booming and you have been caught up in the holiday swing of things. However come the first week of January you realise that there are bills to be paid, suppliers wanting money, staff needing commissions and all of a sudden the joy of December is quickly forgotten.

guy hitting head
Januworry

Januworry.

Would it not be great to have enough money every month to service all your commitments and still have some left over to reinvest back into your business to fix and repair the boats, dive gear and wetsuits. Unfortunately many dive centre owners do not have a clear idea on where their profits streams are and where they are losing money, where they could be more profitable and even what their gross and nett profits are on courses, equipment and dives. The problem didn’t start in Januworry but this month is a symptom of far greater problems that started many months prior.

When last did you do an analysis of your business?

It is important that you know and understand your own business. Do you know where the money is coming from and where it’s going to? How much profit do you need to make on each and every service that you provide? The dive industry is an amazing lifestyle to be a part of but when you are working for free or making a loss, the glamour of this industry quickly becomes dulled.

What are you charging for your diving courses and when last did you increase the price?

Quite often the Dive centre blames the current economy, the dive industry or the Training agencies for the poor results they have achieved. You will seldom hear a Dive centre blame themselves for the situation they currently find themselves in. Dive Centres are a business that offer dive courses, training, equipment and dive charters. But they are fundamentally a business like all others. What is the inflation rate in your region and has your course price increased to at least take into account this inflation?

Determine profitability.

A dive course price or dive charter price based on your competitions price is the wrong way to go. How much does it cost your competitors to run their course? Analyse each and every component of your business and work out how much profit you are making. Be sure to take account of commitments like rentals, insurance, registration fees, marketing costs and servicing and maintenance responsibilities. These costs, if left unaccounted for, can quickly erode any profitability.

increase-profit

Add value to what you are doing.

Adding value to your services does not have to cost you more money. Simple gestures like helping  lift and carry customers dive gear, friendly and attentive staff and knowledgeable and informative divemasters and instructors all add value to the customers experience. Conduct staff training and set safety and service standards high. Make sure rental equipment is serviced, clean and neat. The list of possible value add ons to your business is endless yet invaluable to your clients.

PBA Lite 2017 Blog Header

Improve your business skills

Many dive centre owners are great instructors, fantastic at leading dives and finding the smallest of critters. But does this earn your business money? You should be working at your business not for your business. Improve your business skills by attending classes, reading books or through online courses. Attend PADI Business Academy presentations to help increase sales and profits. Invest in yourself and you will reap the rewards.

Analyse your business. Determine profitability, charge market related prices, add value to what you are doing and invest in your own business skills.

Giving The Gift This Holiday Season

padi-gear-womens-grouping

Experts predict holiday spending will increase 10% worldwide this year; however, an increasing amount of money is spent online. With year-end sales representing 20%+ of annual sales for many retailers, we’ve assembled a guide for PADI Retailers to maximise income during the year-end shopping season.

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Holiday Pie Charts and Other Stats to Digest

christmas-sales-spike-uk-2015

The majority of holiday spending in the UK still takes place in brick-and-mortar retail stores; however, online sales grew to 15% in 2015 and are expected to reach 20% this year.

uk-holiday-sales-prediction-emarketer

Worldwide, ecommerce was the main source of spending growth during the holidays in 2015. According to VISA: there was a 7.4% increase in spending with online retailers in December 2015 versus just 0.1% for physical stores. That said, “Black Friday” continues to grow in popularity worldwide and falls on 25 November this year. Denmark, Norway, Sweden and the UK are countries where Black Friday was especially popular in 2015 (source: Adobe).

black-friday-stats

 

Shopping Begins Early in Denmark, Sweden and the UK

Last year, consumers in Denmark, Sweden and the UK began their holiday shopping in November and were attracted by discounts and promotions. Shoppers in Austria, Belgium and Germany started shopping later, and were not influenced by special sales days (source: Adobe).

six-shopping-graphs-adobe

Taken together, the data suggest shoppers will buy their gifts person. But smart retailers will promote their special holiday offerings online, and start early (depending on location).

Create a List of Gift Ideas

In 2015 PADI’s blog received nearly 7,000 visits from divers Googling scuba diver gift ideas. Thousands more visits came from social media followers who clicked on our gift ideas blog post and forwarded it to their friends.

scuba-diver-gift-ideas

 

Shoppers want to give the perfect gift, but don’t want to work too hard to find it.

Look around your store and identify what would make a great gift:

  • For someone looking to spend a small amount: €20 / £20 or less.
  • For divers with children
  • For new divers
  • For divers who love to travel
  • For divers who prefer experiences rather than things.

Write down all your ideas. Then, consider what items could be bundled together and how you might create a unique package. For example:

A tropical travel package could include items you already in stock such as: a mesh bag, lightweight dive kit, etc. But why not add a rash guard, gear marking pen, or portable luggage scale?

Another option: create a complete warm-water rental package and offer a gift voucher good for one week. Comprehensive bundles like these are easy to buy and make the gift giver look like a thoughtful genius.

padi-mens-octopus-rash-guard

Promote Ideas and Offers Online and In-Store

Online:

  • Post the gift idea list as a blog post or webpage to attract searches.
  • Promote PADI eLearning to profit from holiday shoppers who are ready to buy now.
  • Post individual deals on social media with a link to your site to “view the complete list.”

In store:

  • Create a flyer for your store. Place it at the counter and near the front door.
  • Use colorful stickers to denote items that are a “smart gift” or “customer favourite.”
  • Ensure customers are aware of sale and special items with adjacent signs.

For example, if a free mesh bag is on offer with the purchase of a mask, fins snorkel set: post a sign adjacent to the gear bags, “Get a Free Gear Bag, Ask Us How.”

Via Email. Yes, Email.

Email remains the the #1 way consumers find out about holiday deals and bargains. The exception is the UK where email ranks #2 after online search ads.

email-and-holiday-shopping-adobe

When promoting your holiday gift ideas and specials, remember your message will compete with hundreds of others. Be as creative as possible with your subject lines, get crazy if you have to, for example: WE’RE GIVING AWAY A PONY…who wouldn’t click on that?

Even if the pony giveaway is a drawing for a pony bottle, the user has opened your email. Mission accomplished.

Include Buy Now options

Always include an option and incentive for readers to buy now. You can’t know what “amazing” deal is up next in the customer’s inbox. If you don’t have online checkout on your website, there’s always eLearning. Customers can buy an eLearning gift pass from you for any PADI online course including Open Water, ReActivate and Scuba Tune-Up.

give-the-gift-of-diving

Make A Holiday eCard

All you need to make a great holiday eCard is a handful of photos. Grab some from your 2016 Facebook albums, and use a popular tool like JibJab or Elf Yourself. Not into funny cards? Invite customers to submit their best topside and underwater images from 2016. Put together a shareable video slideshow with holiday music using Animoto. It’s free, easy, and the result is remarkably professional. Your customers will look forward to receiving your eCard to find out if their images made the cut. You can also use Animoto to create a custom holiday greeting. A local car dealership made a fun, shareable video with just a few images shot on a mobile device.

Your holiday eCard will stand out from the typical holiday promotional emails, but it’s still a marketing piece. Create something your customers will want to share, and you’ve got instant word of mouth advertising!

Host A Customer and Staff Appreciation Party

Sometimes a great way to sell things is by not overtly selling things. Invite your best customers and staff to an evening event with drinks and snacks. A prize drawing, awards, and an evening of sharing stories strengthen the bonds between your business and the people who make it what it is. Browse PADI Gear for staff recognition and customer appreciation gift ideas.

padi-gear-womens-grouping

Other Ideas

If you’ve already implemented all the ideas above. Kudos! Here are a few more ideas from the field that might not work for everyone, but are worth considering.

Offer delivery – some people have more money than time. Others want to avoid having boxes delivered to their home. Consider offering free delivery for purchases over a certain amount, or within a certain distance from the store.

Layaway – for customers wanting to get a little something for themselves, layaway can be a good option. Do your research before implementing this program.

Promotional credit – offer customers credit based on how much they buy. For example: spend €500 or more, receive 10% credit towards a purchase in 2017.

Further reading If you’re interested in additional holiday shopping statistics. Adobe has a holiday 2016 report with shopping statistics by country including: the UK, Germany, France, Netherlands, Sweden, Austria, Belgium, Denmark, Finland and Norway.

Nominate a Fellow PADI Pro to Win Scuba Prizes!

i-love-padi-pro-socialpreview

Over the past 50 years, PADI has been The Way the World Learns to Dive – and we couldn’t do this without our PADI Pros.

PADI Pros change countless lives each year by inspiring divers and teaching the skills required to explore the underwater world.

We want YOU to nominate a fellow PADI Instructor, Divemaster or Assistant Instructor who has had a significant impact on your path to becoming a PADI Pro. We want to hear how they inspired you, mentored you and developed your skills – and what makes them such a special part of your professional journey. Enter today and you could be in with a chance of winning top prizes from Suunto, Zeagle, BARE and Atomic Aquatics.

How to enter:

Complete the form on our contest entry page. We’ll need a few details about you and your chosen PADI Pro, and your written nomination (in 600 characters or less). You can also (optionally) upload a photo/video of you and your chosen PADI Pro. All entries must be received no later than 23:59 UTC on 11th December 2016 (visit the contest page for full terms and conditions).

1stplaceThe Prizes:

2ndplaceWe’ll choose 1st, 2nd and 3rd Place Winners, and both the entrant AND their chosen PADI Pro will receive top prizes:

1st Place: The entrant wins a Suunto EON Steel Dive Computer and their Pro wins a Zeagle F8 Regulator!

2nd Place: The entrant wins a BARE Reactive Wetsuit and their Pro wins a set of Atomic X1 BladeFins!

3rd Place: The entrant and PADI Pro each win PADI Swag worth up to $100 each!

 

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Stay up to date with your PADI Pro Benefits

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