Going Global – PADI Travel Affiliate Program

By Ted Alan Stedman

As the all-new PADI Travel™ Affiliate Program rolls out, PADI® Dive Centers and Resorts are poised to take part in a growing digital marketing presence that stands to significantly raise the bar for how dive travel is sold. This recently launched division replaces the former PADI Travel Network with a more comprehensive, refined program designed with additional benefits. Qualifying PADI Dive Centers and Resorts can now more precisely leverage PADI Travel’s expertise in the dive community to earn attractive commissions, help increase in-store sales and assist with organizing successful group trips.

“Helping PADI Dive Centers and Resorts to be more successful is our biggest priority,” says Drew Richardson, President and CEO of PADI Worldwide. “The PADI Travel Affiliate Program is a concrete way to help our dive centers leverage travel to grow their revenue, while keeping their divers engaged and drive even more divers into their stores. We’re excited to bring this new service to PADI Members.”

PADI Members who’ve been on board with their own dive travel agencies don’t need to be sold on the concept. Depending on location, anywhere from 15 to 50 percent of gross profits can generally be attributed to dive travel and the related purchases. For PADI Dive Centers and Resorts with defined offseasons due to weather or other seasonal factors, dive travel sales bridge the gap during those slow periods. When travel generates sales, dive centers see a corresponding uptick in gear purchases and specialty certifications sales as customers prepare for their dive vacations.

“Embedding travel into a scuba diving business is a proven way to get divers certified, keep them active and ultimately get them to take more courses and buy more equipment,” says Sandro Lonardi, PADI Travel head of marketing. The PADI Travel Affiliate Program is the easiest and most effective way for PADI Dive Centers and Resorts to start or boost a travel business, he says. “Referring divers to a trusted travel website or organizing your own group trips is key to maintaining a community of engaged, loyal scuba enthusiasts. The Travel Affiliate Program is designed as a turn-key program for qualified PADI Dive Centers and Resorts, and offers the tools needed to profit by selling travel.”

The Buzz on Affiliate Programs

In the Digital Age, the old ways of doing business have been broadsided by a barrage of internet-savvy business models that have turned the world of commerce upside down. Among these are affiliate programs. Simply put, affiliate programs (sometimes called associate programs) are business arrangements in which an online merchant pays affiliates commissions to send them traffic or referrals that result in a sale. There are always three parties in this arrangement: the customer, the affiliate and the merchant. These affiliate sites traditionally post links to the merchant site and are paid according to a particular agreement.

The affiliate program method was -pioneered in 1996 when Jeff Bezos, CEO and founder of Amazon​.com, popularized this idea as an internet marketing strategy. Amazon.com began by having affiliates post links to individual books for sale on Amazon.com, or for Amazon.com in general, and agreed to pay affiliates a percentage of the profits if someone clicked on the link and then purchased books or other items. The affiliate helped make the sale, but Amazon.com did everything else: took the order, collected the money and shipped the book to the customer. Needless to say, the digital affiliate sale model has skyrocketed beyond anyone’s imagination, well beyond books to every aspect of the -consumer marketplace.

The affiliate’s model makes practical sense on multiple levels. Recruiting affiliates is an excellent way to increase a brand presence and sell products (such as travel) online under the banner of an established brand – in this case PADI – which infers quality assurance. It’s also an economical and effective marketing strategy – a great way for a company to spread the word about its products, while increasing its presence through affiliates that can likewise capitalize on the brand association without investing much capital outlay.

Over the past few years, affiliate programs have grown enormously in popularity, taking many interesting forms. For many businesses with website portals that don’t exclusively rely on eCommerce, functioning as an affiliate is a good way to participate in eCommerce while being associated with a large established brand with superior name recognition.

PADI Travel Affiliate Program ABCs

So how does being a PADI Travel Affiliate work? Think of travel.padi.com as the platform for growing the scuba and freediving market. Through participating PADI Affiliates, PADI Travel combines every aspect of the dive travel experience under one virtual roof – from research, dive instruction and certification to travel purchases. The Affiliate Program takes into account the various physical assets, differences, limitations and opportunities of qualified participants, allowing for a customized approach tailored to the specifics of each PADI Dive Center or Resort.

As affiliates, qualifying PADI Dive Centers and Resorts can take the lead and sell any of the hundreds of destinations and live-aboard trips offered by PADI Travel. That means no more surfing to various sites or using search engines to root out dive travel destinations that may not be affiliated with PADI. On a practical level, the program is streamlined into three distinct segments: affiliate commissions; in-store sales; and group trips and charters. Each carries its own degree of profit potential, with considerations given to the spectrum of capabilities and circumstances of individual PADI affiliates. “We’ve worked with numerous PADI Dive Centers and Resorts to create the program from scratch, and it’s really designed to meet the needs of those who use it,” Lonardi says.

With affiliate commissions, the process is simple. PADI Dive Centers earn profits by referring divers to PADI Travel. These dive customers are most likely to prefer independent travel and are unlikely to book group trips. Dive centers can earn commissions in situations where otherwise there would be no sale. To capitalize on this new revenue stream, the shop simply needs to refer them to PADI Travel (ideally by using a trackable link or by placing the reservation directly on travel.padi.com on their behalfs).

The next tier of the program, in-store sales, allows PADI Travel to refer divers to PADI Dive Centers and Resorts. Once customers have booked dive travel, they’re more likely to purchase equipment and sign up for courses or other relevant dive services. After divers book a trip through PADI Travel, they’ll be sent follow up communications suggesting they return to the referring dive center to check out relevant training opportunities and new equipment suitable for their dive excursion.

The final segment of the Travel Affiliate Program, group trips and charters, provides PADI Dive Centers and Resorts with access to unbeatable service, group discounts, extra spots, dive show specials and free diver insurance when they book their group trips through PADI Travel. Additionally, PADI Travel takes the legwork out of organizing group travel. With a 24/7 customer support team, PADI Travel can deal with any issues as they arise – plus, the upcoming PADI Travel Marketplace makes it easy to fill any unbooked spots.

What It Means

If you’re among the PADI community who already sells travel, the Travel Affiliate Program can substantially enhance your efforts. PADI Travel gives affiliates access to a huge global selection of liveaboards and resorts, as well as outstanding marketing support that includes training guides and POS (point-of-sale) materials. For those with an in-house travel agency, you can count on access to the largest inventory of bookable scuba diving properties in the world – 400 and growing. That means any bookings you make through PADI Travel will earn cash at the standard travel agency commission rate.

If you don’t already sell travel, now you can earn an attractive commission for every diver you point toward PADI Travel. There’s no need to organize a trip, no need to do anything beyond being the connection between the customer and PADI Travel. In all cases, PADI Travel will show you the money by tracking referrals as affiliates are provided a special link or tracking code automatically associated with the seller and customer that triggers a commission payment once a booking with PADI Travel occurs. Sellers are also provided with offline materials combined with codes that ensure where and how sales are generated and ensuing commissions.

“PADI Dive Centers and Resorts will gain a trusted travel partner in PADI Travel,” says Lonardi, “Divers will be served by the best-rated travel expert team in the industry. Professionalism and knowledge are two key traits of PADI Travel Customer Service.”

PADI Travel offers a global approach to dive travel that hasn’t existed until now. Through the program, PADI Dive Centers and Resorts can use a powerful service designed to help grow more profitable businesses. “Inspiring and enabling divers to explore the world is a proven way to keep divers active, motivate them to take more courses and purchase the appropriate equipment for dive adventures of a lifetime,” adds Lonardi. “The PADI Travel Affiliate Program will help grow the dive industry and increase dive travel profitability while inspiring divers to travel the world.”

A version of this article originally appeared in the 4th Quarter Edition of The Undersea Journal.

2019 PADI Business Management Program Schedule

The PADI Business Management Program encourages you to think critically and creatively about management practice. You will gain an all-round understanding of how dive businesses and managers should function in a domestic environment while also developing analytical, problem solving and strategic planning skills that are attractive within the dive industry. The PADI Business Management Program will equip PADI professionals with the core knowledge and skills necessary to operate a cutting edge PADI dive business.

Led by industry experts, and with interactive presentations ranging from pricing strategy to store layout and staff management, this is an essential program for PADI Dive Store stakeholders aiming to raise the bar and increase turnover and profit in 2019.

The PADI Business Management Program is divided up in to core and elective modules. The core modules are topics faced by all PADI Dive Centers, whereby the elective modules are specific to each individual business and their corporate strengths and weaknesses.

The Core Modules are:

  • Business Planning
  • Know Your Competitors
  • Selling at a Profit
  • Great Customer Service
  • Effectively dealing with Customer Enquiries
  • Store Layout

The Elective Modules are:

  • Websites
  • My PADI Club
  • Social Media Marketing
  • Niche Maketing
  • Motivating your staff
  • Thinking Like a Salesperson

Testimonials from attendees in the Netherlands:

Dates for 2019

Houten, Netherlands, 4th – 5th February

Dubai,  UAE, 24th – 25th February

Malta, 08th – 09th April

Istanbul, Turkey, 29th – 30th April

Sharm el Sheikh, Egypt, 02nd – 03rd May

Brussels, Belgium, 03rd – 04th June

Nice, France, October

Stuttgart, Germany, 19th – 20th October

Madrid, Spain, 22nd – 23rd October

Dusseldorf, BOOT 2020

Bonus – Early Bird Offer 

Register 4 weeks before the PBMP date for a special early bird discounted rate. Contact your Regional Manager for the Early Bird Discount code.

Dates and locations are subject to change, contact your Regional Manager for the latest information.

If you have further questions please contact david.protheroe@padi.com or your PADI Regional Manager.

Dive Fatalities – The Role of Violations of Good Diving Practices

Written by Al Hornsby

As a dive professional, you’re well aware of the importance of following good diving practices during all dive activities. You teach this in courses, have students sign the Safe Diving Practices form and remind divers of safe procedures during dive activities. From all the attention given, you’d expect that respect for good practices – especially among experienced divers – would be so ingrained that the occurrence of deliberate “violations” leading to dive fatalities would be fairly unusual. Well, “expect” again.

Recent Research

A recent study, “Violations of Safe Diving Practices Among 122 Diving Fatalities,” published in International Maritime Health, carried out and written by Karl Shreeves, Peter Buzzacot, Al Hornsby and Mark Caney, investigated the relationship between intentional deviation from accepted diving practices and diver fatalities. The authors examined 119 incidents/122 diver fatalities in North America and the Caribbean, which did not involve diver training, and identified the presence of violations of accepted safe diving practices, as well as whether the deaths were associated with an acute medical event.

The results were very interesting in a number of ways. First, it was found that 57 percent of fatalities were associated with an acute medical event. Because a large segment of the existing diver population is aging, the incidence of medically related dive incidents has been steadily rising. In fact, it was determined that the odds of a death being associated with a medical condition increased approximately nine percent per year of age, or 2.4 times for every 10 years of age. The study delved as deeply as possible into the specific incident causes and discovered that medically related triggers might be even more frequent than previously assumed, as they might be masked by secondary impacts, such as drowning on the surface following a difficult-to-determine cardiac event.

The Most Interesting Finding

The most interesting finding was that 23 percent of medically related fatalities and 75 percent of nonmedical fatalities involved violations of safe diving practice. The sad aspect of this is it means most of these tragedies were possibly avoidable.

The medically related incident violations often involved diving against a doctor’s orders or with known conditions, such as existing cardiac problems. The nonmedical violation causes ran the gamut of simple, basic issues including:

  • Not doing a predive safety check before jumping in with an empty cylinder.
  • Having a regulator attached to the diluent cylinder.
  • Not doing a pre-breathe with a rebreather.
  • Diving deeper than one’s training or experience.
  • Diving solo or continuing to dive after buddy separation without being trained or experienced in solo diving.
  • Entering overhead environments without the proper training, -experience or equipment

Divers who died from something other than a medical cause were seven times as likely to have one or more violations associated with the fatality.

An Interesting Side-finding

One interesting side-finding, with -surprising frequency, involved this scenario:

It’s a lovely dive, buddies or a group are swimming along, everyone has plenty of air, and one diver calmly signals that he wants to go up. The buddy signals “Are you OK?” and the diver indicates OK, but just wants to go back to the boat. The buddy accompanies him to the surface and signals the boat, which begins heading over (or takes him to just under the boat), then heads back down to continue the dive. In the brief moments before the diver can climb the ladder, he is apparently disabled by a medical event, slumps forward into the water, adding drowning to the incident.

Not only does this complicate rescue efforts, but it appears that sometimes medical evaluation concludes drowning rather than a debilitating medical event as the cause (with unfortunate negative effects on the potential for – and the defense of – litigation).

Divers should be aware of this and consider that someone ending an otherwise normal, fun dive for no clear reason might be experiencing vague, but unclear, symptoms of a medical event. Perhaps a way to avoid the potential for these situations is simply to honor the buddy system, and if one buddy wants to end the dive, they stay together all the way back to the boat or shore.

Whether teaching or supervising, remind your divers that established, good dive practices – much like speed limits and seat belts – do prevent accidents and protect divers. It is not just words and formality to teach and remind divers of these critical skills and procedures. We are all helping to establish patterns of behavior that, as now empirically established, can prevent dive accidents from occurring.

A version of this article that originally appeared in the 4th Quarter 2018 edition of The Undersea Journal®.

PADI Travel Affiliate Program

The PADI organisation is committed to growing the scuba and freediving market, both by attracting new people to the sport and by motivating existing divers to dive more often. As you well know, travel has always been intrinsically linked to diving.  Our PADI Travel Affiliate Program has been designed to give our Dive Centres the ability to tap into this revenue driving market to support or enhance their current travel program.

How does the Travel Affiliate Program work?

The Affiliate Program is built on three key pillars:

  1. Group Trips & Charters: Get great rates, free spots, and free dive insurance for all divers on your group trip. We are also developing a marketplace so we can help fill your last open spots.
  2. Affiliate Commissions: Dive Centres can earn competitive commissions by selling PADI Travel holidays to divers or by simply referring them to us (online or offline).
  3. In-Store Sales: The PADI Travel Team will send divers who have booked a trip with PADI Travel a series of communications to drive them back to dive stores. Seize the opportunity to monetize them and increase your sales of equipment and courses.

With PADI being based in 183 countries, we can be sure to have a Liveaboard or Dive Resort in the area you or your customer is wanting to visit!

Getting Started

If you haven’t already, register your PADI Dive Centre as an Affiliate with PADI Travel at affiliates.padi.com.  This is completely free, costing you only a few minutes.  Once set up you will have the ability to advertise travel through PADI Travel and have the opportunity to receive commission for any bookings made.

If you should have any questions, or would like further information on this program please feel free to contact the PADI Travel team at affiliates@padi.com or your Regional Managers – Emma Hewitt emma.hewitt@padi.com or Emily Petley-Jones emily.petley-jones@padi.com.

Planning for the Unplanned

In February 2019, PADI hosted a UK Diving Safety event in Bristol. From the moment the event was announced, there was a real buzz around it, and justifiably so. With key presenters from the Royal National Lifeboat Institution, Maritime and Coastguard Agency, Health and Safety Executive, Diving Diseases Research Centre, British Diving Safety Group, Divers Alert Network, and PADI, the event brought together stalwarts of UK diving with a wealth of experience and knowledge to share with PADI Pros.

What was clear from the popularity of the event was the dedication from the PADI Pro community to do their utmost to promote safety for the divers they train. Whilst divers are always encouraged to “Plan the dive, then dive the plan”, the event brought into focus the consequences of what can happen when the unplanned happens.

A great starting place for PADI Pros in the UK to promote safety and planning for problems to their divers is to encourage them to complete the RNLI Diver Sea Survival Specialty . This specialty course launched in 2017, and covers lots of information pertinent to diving in the UK. The course is one which appeals to both beginners and professionals alike, including:

• New divers who certified overseas
• Dive professionals who have been working overseas, and would like a familiarisation of techniques for UK diving
• Divers looking to attend dive club trips to unfamiliar locations

If you are a PADI Instructor, you can download the PADI RNLI Diver Sea Survival Instructor Guide as well as the related course presentations from www.rnli.org/diveinstructor.

The RNLI Diver Sea Survival Course is a great way to promote diver safety awareness.

If you are working as part of a dive team, take time to review your “what if” procedures to ensure that your dive team are all clear on what your emergency protocols are. It is also a great time to get some in-water practice and scenarios for your staff. Consider running a staff training event where you practice different in-water scenarios. This would highlight areas for improvement in your plans. There is the opportunity in quieter months to also review your paperwork, including project plans and risk assessments to ensure they are up to date.

Why Egypt!

Egypt has 1682km (more than 1000 miles) shore on The Red Sea. The Red Sea is famous with the variety of beautiful dives that it can offer, along with the variety of species found in the Red Sea.

The Red Sea is one of the warmest in the world all year around by 2 C°. The Red Sea salinity is 4% higher than any other ocean. This is mainly because of the high rate of evaporation of the seawater (about 2 m per year), the little feed of fresh water into the sea through rainfall full with mineral comes from the volcanic mountains of the Red Sea Mountains and Lack of significant rivers or streams draining into the sea, as well as the limited connection with the Indian Ocean. The high salinity combined with the relatively warm seawater temperature is forming the ideal habitat for its very diverse, multiple and preserve coral and marine life.

Egypt is the home of some of the best dive sites in the world such is

The Thistlegorm Wreck, Ras Mohammed, Abu Nuhas Reef, Dahab Blue Hole, The Brothers, Elphinstone Reef, Marsa Alam Dolphin House, Abu Dabbab and Daedalus Reef

All the above along with all year around sunshine, beautiful skies, reasonable prices and only few hours flights away from Europe made Egypt one of the best destinations in the world for divers.

You won’t know what you missing until you dived the Red Sea.

 

PADI Santi Dry Suit Diver Distinctive Specialty launch exclusive for PADI Course Directors

Are you interested to get a new PADI Distinctive Specialty rating? Are you a PADI Course Director? If your answer is yes to both of those questions, we have great news for you!

Together with the leading drysuit manufactures we developed a new Distinctive Specialty – Santi Dry Suit Diver. It covers all the recent development in Santi dry suits, under suits and accessories and uses advanced teaching approach. It is exclusive for a PADI Course Directors. After successful completion of the program, you will get a rating of Distinctive Instructor Trainer for this new speciality.

Want to apply? Register HERE

The launch is designed as a 2-day program and will take place in Santi Headquarters in Gdynia, Poland. You will participate in standards and product presentations and workshops, demonstration of the manufacturing process and pool session to get familiar with course structure and specific skills.

  • Place: Santi HQ Gdynia, Poland
  • Time: 5th-6th March 2019 (arrival on 4th March, departure late evening at 6th)
  • Costs: we have a special offer for the launch event – contact us to get more details

Do you have more questions? Contact PADI Regional Manager – Michal Kosut michal.kosut@padi.com or +48 602 789 508

Want to apply? Register HERE


Something We All Need

In 2008, something happened to Leo Morales that most of us can’t even imagine – his leg was amputated to stop aggressive cancer. But what would be lifelong setback for some didn’t deter him. Already a passionate diver, Morales not only went back to diving, he became an instructor and a tec diver. Then he set two records (depth and distance) for divers with disabilities. Then he . . . well, he grew into an impressive and accomplished person by any standard: a PADI AmbassaDiver, Tedx presenter, author and inspiring mentor for hundreds – maybe thousands of people. Amazingly, Morales says that if he could change the past and keep his leg, that he would not. “Scuba diving gave me my life back,” he says. He actually took his life backusing scuba, leveraging it to do more and now gives back more than many would expect. Amazing.

It’s a moving story, but only one example that diving, beyond its force for healing the oceans, heals people – and there are more stories than you can count. Paraplegic at age 12 from transerve myelitis, after the discovering freedom and therapy scuba gave her, PADI Advanced Open Water Diver Cody Unser now uses scuba to help people living with paralysis, and participates in related research, through her First Step Foundation. Losing his legs in a combat zone, PADI Divemaster Chris Middleton, U.K. similarly found the healing power of scuba when he started diving with Deptherapy, and now works with Deptherapy to get more people involved.

And it’s not just physical healing. After serving in Iraq combat and discharged in 2014, US Marine Juan Gonzales had diagnosed Post Tramautic Stress Disorder (PTSD). It impeded having healthy connections with people – particularly his family – but discovered diving through WAVES (Wounded American Veterans Experience Scuba), which uses diving’s healing power to help veterans with physical or psychological wounds. Gonzales says the peace he experiences diving has been a major help in his battle with PTSD.

PADI Course Director Thomas Koch can’t hear, but with scuba, his “disability” turns into an advantage. Why? When his daughter Claire got her Junior Open Water Scuba Diver certification with PADI Course Director Cristina Zenato, they talked as fluently and as much as they always do – underwater, using American Sign Language.

There are hundreds of stories – miracles really – about how, through diving, people have helped, healed and comforted. There are literally hundreds of dive professionals and divers who serve divers with disabilities, and you bring honor and meaning to the dive community as a Force for Good.

But, the truth is, scuba’s healing power goes beyond this because everyone needs healing at times. The dynamics of life can often hurt. There are times when it feels like the weight of the world got dumped on your back. Maybe you can’t sleep and you’re not much fun to be around. Maybe the people you care about most don’t get to see your best, and yet they worry about you. And you see it in their eyes.

Then you go diving . . . and something wonderful happens. The worry world stays at the surface as you descend into the underwater world. Your mind clears. What’s really important can finally break through. Your buddy signals, “okay?” And for the first time in a long time, you really mean it when you reply, “okay!” Maybe it takes a couple of “doses” (dives), but you become you again. It reflects in the faces of those you care about.

My point is this. We share diving because it’s a wonderful experience that we’re passionate about, but we should also share it because it’s a restoring, healing experience. Some of us need it more than others, but that’s something we all need.

Wishing you the happiest New Year,

Dr. Drew Richardson
PADI President & CEO

Dive-In Limassol Wins Travel and Hospitality AWARD

For the second time for outstanding customer service. Jonathan Wilson and his wife Deborah have been running the PADI 5 Star IDC Centre Dive-In Limassol in Cyprus, based in the 5 star Four Seasons Hotel, for many years. Their dedication to making diving fun and safe really shows… not only by this award, but in their glowing reviews over multiple customer driven platforms such as TripAdvisor and Google. As their PADI Regional Manager, this AWARD only goes to show that the PADI System is the one that the people choose, and Dive-In Limassol is the resort that people choose and love! It’s a proud moment for everyone involved and thus needs a public shout out to everyone involved.

 

Keep up the good work Johnathan and Dive-In Limassol team!

 

Get the Most out of Black Friday

Black Friday has grown in the public imagination over recent years – it is common to see retailers offering huge discounts for their goods on the 23rd November.

How does a small business capitalise on a big event like this?

Here at PADI we wanted to share some key ideas to help you make the most of Black Friday 2018.

  • Create a sense of urgency:

The buzz around Black Friday only works because the offers you make are unique. There are lots of excuses for extending the event (Cyber Monday has essentially become a way of offering things throughout the weekend) but be sure to limit yourself – if your customers can get the offer any time, they won’t feel an urgency to buy from you now.

  • Reward loyal customers:

Your marketing reach is probably going to be most effective at reaching your existing customer base. They’re the ones who have shopped from you before, and they are the ones most likely to recognise the benefits of your offers. PADI continuing education courses are best used for this.

  • Don’t just discount – upsell:

Simply reducing the cost of your courses on Black Friday is unlikely to truly benefit your business – you simply give away profit and end up working harder for less. Your best option is to encourage people to buy full price, and get something extra as a result as a reward.

  • “Buy two, get one free”:

This is a classic sales technique that is easily deployed. Your customers choose two items and get a third item free. You need to look carefully at your profit margin on the first two items to ensure that the offer works, however used correctly this is a great way to encourage customers to increase their average purchase price.

  • Keep It Simple:

Too many offers can be confusing for you, your staff and your customers. Pick a couple of attention grabbing headlines and use these to encourage consumers to your store. Even if they don’t take the offer in the end, you have a chance for them to see all the other products you have available.

So how might these offers look in real life? We’ve put together a few simple ideas that you could use in your store. You can use these are they are, or you could use them as inspiration to then make your own offers:

The Upsell:

Target your Rescue Divers from the last two years and offer them a free gift if they register for a Divemaster course with you during Black Friday. They should be required to pay a deposit on the course over the weekend in order to secure the offer. You need to ensure that the price of the course includes enough profit to cover the cost of the gift.

Example advert: Change your life and become a PADI Pro by completing your PADI Divemaster course with ABC Dive centre – BLACK FRIDAY OFFER! Register for your Divemaster course during Black Friday by paying a deposit and receive a PADI towel valued at £35 completely free of charge!

The Buy Two Get One Free:

Target your Advanced Open Water Divers and offer them a free Oxygen Administration course when they register for their EFR and Rescue Diver course. O2 is an easy course to add one, with minimal extra time commitment, and a high perceive value

Example advert: Serious Fun! Become a PADI Rescue Diver today! BLACK FRIDAY OFFER! Register for your EFR and Rescue Diver course during Black Friday, and complete your PADI Emergency Oxygen Administrator Specialty complete free of charge!

The Customer reward / sense of urgency:

Target your Open Water Divers and offer them a reduced price on a Specialty course if they sign up within a certain time-frame:

Example advert: Thank you from ABC Dive Centre – BLACK FRIDAY OFFER! As a thanks to our loyal customers, we are offering a 10% discount on Dry Suit Specialties to everyone who has trained as an Open Water Diver with us during 2018. Limited spaces available – contact the store on Black Friday to book your training now!

 Business advice is available to all PADI Dive Centre owners – if you’d like ideas and support for promotions during Black Friday, contact your Regional Manager (Emma.Hewitt@padi.com or Matt.Clements@padi.com) today!